CN106550256A - Using the switching ad system of multiplexing characteristic - Google Patents
Using the switching ad system of multiplexing characteristic Download PDFInfo
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- CN106550256A CN106550256A CN201510638628.9A CN201510638628A CN106550256A CN 106550256 A CN106550256 A CN 106550256A CN 201510638628 A CN201510638628 A CN 201510638628A CN 106550256 A CN106550256 A CN 106550256A
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- 230000002123 temporal effect Effects 0.000 claims description 4
- 238000012546 transfer Methods 0.000 claims description 4
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- 238000010586 diagram Methods 0.000 description 10
- 238000004364 calculation method Methods 0.000 description 8
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
- H04N21/234327—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by decomposing into layers, e.g. base layer and one or more enhancement layers
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to a kind of switching ad system using multiplexing characteristic, it is configured not only under the content display mode based on multilayer, and can also link under content display mode not based on multilayer such that it is able to independently provided under various environment exactly with the species of content display mode and switch advertisement；In the environment of being configured the content display mode in application based on multilayer, when there is no preferred precedence than show broadcasted content layer low layer when generate new layer, switching advertisement is shown in the new layer for generating such that it is able to switching advertisement is independently stably provided with the species of operating system and platform；The multiplexing processing unit driven in the environment of not content providers formula of the application based on multilayer, is independently runed with the decoded state of broadcasted content, it is thus possible to which ensure switching advertisement exposes the time.
Description
Technical field
The switching ad system of multiplexing characteristic is the present invention relates to the use of, specifically, is related to
It is a kind of be configured can link with the various environment of digital receiver while, in various ring
Under border, the switching using multiplexing characteristic that switching advertisement is efficiently provided during switching time is wide
Announcement system.
Background technology
With the expansion of the communications infrastructure, the prosperity of digital device technology, to image and voice
The digital broadcasting that information is compressed and is sent by wire and wireless network it is popular, in several
What series increases.
Typically, digital broadcasting includes：Communication network；Broadcast center server, which is making
After digital broadcasting, digital broadcasting is sent according to from outside request；Display device, its display
Digital broadcasting；Digital receiver, which is asked according to the channel alteration from display device, by which
Broadcast center server is sent to, while wide for receiving the numeral of transmission from broadcast center server
Broadcast, convert image and voice signal, enabling play in a display device.
Now, the image and voice messaging of the digital broadcasting sent from broadcast center server is by each
The form and frequency for differing is compressed and transmits, therefore, digital receiver has to carry out handle
The image and voice messaging of the digital broadcasting of reception by different mode decode (decoding) and
The multiplexing for making them be combined according to timeline after synchronous (synchronization)
(multiplexing) process.
When this stream (stream) for being multiplexed in dynamic image is reduced, in the characteristic of compressed configuration
On, can be generated in the way of compensation campaign continuous on the basis of key frame (key frame)
Frame, but, when arbitrarily receiving transmission stream or there is no close key frame, frequently occur to need
Buffering (buffering) phenomenon in the presence of key frame is waited until, it is this to be buffered in digital received dress
Put Induction time when multiplexing image and voice according to timestamp (time stamp) to prolong
Late (time delay).
That is, in the display devices such as TV, when channel alteration, during the set time, send out
Life does not show the phenomenon of any content on screen.Below during channel alteration in TV screens not
Show that the given time of any content is referred to as switching time (zapping time).
Therefore, the applicant is by No. 10-1273891 (denomination of invention of domestic registered patent：Cut
Data providing system, offer method and the recording medium for the method are provided), domestic registered patent
No. 10-1412198 (denomination of invention：For switching the method and system of advertising service) and domestic note
Volume No. 10-1468662 (denomination of invention of patent：Advertisement providing system based on precedence), have studied
For during switching time, efficiently providing the switching advertisement of various form, not only waste electric wave
Realize minimizing, and make advertising efficiency realize maximized switching ad system, and obtain
Pat. Registration.
Fig. 1 is shown in the domestic publication the applied by the applicant
No. 10-2015-0017337 (denomination of invention：TV screen control devices and the system including which) in it is public
The block diagram of the TV screen control devices opened.
The TV screen control devices (hereinafter referred to as conventional art) (100) of Fig. 1 include：Interface portion
(110), which is transformed into and can be processed from the broadcast content information that broadcast content server receives transmission
Form；Broadcast content data processing unit (120), its response channel converted input signal, makes pass
The 1st plane is shown in the broadcast content information of the channel of change；Channel switch advertisement processing unit
(130), which causes visually showing that switching is wide positioned at the 2nd plane than the 1st plane lower part
Accuse；Picture mixing unit (140), its mixing is from broadcast content data processing unit (120) and channel switch
The 1st flat image and the 2nd flat image that advertisement processing unit (130) is input into, there is provided for the defeated of mixing
Frame out.
Conventional art (100) configured as described above is by being defined as digital form TV foots
The background plane of plane provides advertisement picture, so as to this have the advantage that, on background plane
During layer does not provide the switching time by the broadcast picture provided in plane, can efficiently provide and cut
Change advertisement.
Typically, in digital receiver, such as shown in conventional art (100), in order to perform
Based on the multiple planes that must perform different function are set in the way of display content (below
Display mode referred to as based on plane), must be provided with the TV screen control devices such as Set Top Box
Middleware (middle ware), but the OS such as no Android (android) (operating system,
Operating system) and platform or firmware (firmware) and only there is basic operating system work(
In the terminal of energy, not with the aforesaid content display mode based on plane come display content, thus
In this case, even if existing using conventional art (100), the knot of original function cannot also be performed
Structure limits to.
That is, conventional art (100) is only in the environment of the content display mode applied based on plane
It is lower to link, have the shortcomings that to provide switching advertisement in other circumstance.
In addition, conventional art (100) be configured show broadcasted content in the 1st plane, in conduct
Switching advertisement is shown in the background plane of the 2nd plane, but just shows interior based on multiple planes
For the display mode based on plane held, according to operating system and the species of platform, plane is each
Function be differently defined, thus conventional art (100) with only show broadcasted content
Plane just applicable problem is formed below in the structure of background plane.For example, as " A "
The content display mode of platform is configured when the plane of foot shows broadcasted content, conventional art
(100) background plane cannot be detected, it is impossible to provide switching advertisement.
Research to following switching ad system is extremely urgent, i.e. 1) content display mode is not only
It is the display mode based on plane, even if otherwise runing, it is also possible to carry under various environment
For switch advertisement, even 2) display mode of the content display mode based on plane, it is also possible to it is many
The species of the operating system and platform of sample independently efficiently provides switching advertisement.
The content of the invention
Invention technical problem to be solved
The present invention is precisely in order to solving this problem and researching and developing, the solution problem of the present invention is intended to
A kind of switching ad system using multiplexing characteristic is provided, is configured and is not only based on multilayer
Content display mode under, and can also join under content display mode not based on multilayer
It is dynamic such that it is able to independently accurately to provide under various environment with the species of content display mode and cut
Change advertisement.
In addition, another solution problem of the present invention aims to provide a kind of utilization multiplexes characteristic
Switching advertisement system, in the environment of being configured the content display mode in application based on multilayer, when not depositing
New layer is generated in the preferred precedence layer lower than the layer for showing broadcasted content, is shown in the new layer for generating
Switching advertisement such that it is able to independently stably provide switching with the species of operating system and platform wide
Accuse.
In addition, the another solution problem of the present invention aims to provide a kind of utilization multiplexes characteristic
Switching ad system, the multichannel driven in the environment of not content providers formula of the application based on multilayer
Multiplexing processing section, is independently runed with the decoded state of broadcasted content, it is thus possible to ensure that switching is wide
That what is accused exposes the time.
In addition, the another solution problem of the present invention aims to provide a kind of utilization multiplexes characteristic
Switching ad system, can be unrelated with the manufacturer of manufacturer, operating system and platform and species
Ground linkage, it is thus possible to significantly improve autgmentability.
In addition, the another solution problem of the present invention aims to provide a kind of utilization multiplexes characteristic
Switching ad system, is providing broadcasted content, and essence shows that the preferential precedence of switching advertisement is minimum
During layer is not exposed to the outside time, the advertisement of conversion switching in advance such that it is able to rapid, accurate
Ground provides switching advertisement.
The technological means of the problem for solving
For aiming to solve the problem that the solution of the present invention of the problem, including so that when frequency
Road shows the switching of the digital receiver of the switching advertisement of pre-production in a display device when changing
In ad system, the digital receiver is corresponding with the channel alteration signal being input into from user, shows
Show the broadcasted content with regard to the channel for changing, and realize the switching time (zapping of channel alteration
Time, during), show the switching advertisement.
In addition, in the present invention, it is preferred to the digital receiver also include multi layer control portion, it is many
Layer control unit includes：Broadcasted content display module, when channel signals are changed, its reception is with regard to institute
The broadcast content information of the channel of change is stated, in the multiple layers with different function, is being made
To pre-set the video layer (VL) of the layer that must show broadcasted content, the broadcasted content for receiving is shown；
Switching advertisement display module, when being visually gradually lowered from top to the preferential precedence in bottom, its
Switching advertisement is shown in the inactive layer as the preferential precedence layer lower than the video layer (VL)；Layer group
Matched moulds block, which makes the layer that the broadcasted content display module and the switching advertisement display module are performed
Combination.
In addition, in the present invention, it is preferred to the switching advertisement display module includes：Judge module,
Which judges whether the preferential precedence inactive layer lower than the video layer (VL)；1st switching advertisement
Display module, which is being judged as there is preferential precedence than the video by means of the judge module
Drive during layer (VL) low layer, the inactive layer is shown in advertisement is switched；Layer request module, its
Drive when being judged as there is no the inactive layer by means of the judge module, generate or ask
New layer；Preferential precedence setup module, which is assigned to the new layer generated by means of the layer request module
Give the preferential precedence lower than the video layer (VL)；2nd switching advertisement display module, its by
The preferential precedence lower than the video layer (VL) is imparted in the preferential precedence setup module
New layer, shows switching advertisement.
In addition, in the present invention, it is preferred to the institute in the multi layer control portion of the digital receiver
Switching advertisement display module is stated, application program or caption information is shown in preferential precedence and is regarded than described
The high layer of frequency layer (VL).
In addition, in the present invention, it is preferred to the picture of the layer combined by means of the layer composite module
Face, in the time point from the channel alteration signal input to the broadcasted content work by the channel of change
In the elapsed time of the time point provided for the picture of the layer of the combination, make aobvious in the inactive layer
The switching advertisement shown is exposed.
In addition, in the present invention, it is preferred to the multi layer control portion is defeated in the channel alteration signal
It is after entering, when the not inputting channel change signal again during the time for pre-setting, wide to switching
Accuse into line translation so that in the broadcast shown with the video layer (VL) of the picture in the layer for combining
Hold corresponding switching advertisement and be shown in inactive layer.
In addition, in the present invention, it is preferred to the digital receiver also include judging part, it is described to sentence
Disconnected portion judges that whether content display mode is many of the mode realized as the combination by means of layer
Layer mode, by means of the judging part, the multi layer control portion is judging that content display mode is institute
Drive when stating multilayer mode.
In addition, in the present invention, it is preferred to the digital receiver also include multiplexing processing unit,
The multiplexing processing unit is judging content display mode not institute by means of the judging part
Drive when stating multilayer mode, the multiplexing processing unit is the output storage from display device
While the image frame of the broadcasted content of output is stored in superposition buffering area, receive input aobvious with current
The corresponding switching advertisement of broadcasted content shown, is stored in the superposition buffering area, reconstructs folded
Plus buffering area so that the switching advertisement configuration stored in the superposition buffering area is in the superposition
The front end of the broadcasted content stored in buffering area.
In addition, in the present invention, it is preferred to the switching ad system also includes switching advertising service
Device, the switching Advertisement Server include：Communication interface portion, which is performed with the digital receiver
Data communication；Content registration server, which generates or receives registration switching advertisement and stores；First text
Part generates server, and which generates meta file information, and the meta file information is included with regard to by means of institute
State content registration server and generate or register the switching content type of advertisement, channel information, when
Between information, expose positional information, expose in method (normal or rolling) information at least one
More than kind；The communication interface portion is to or registration newly-generated by means of the content registration server
Switching advertisement and with regard to it is described generation or register switching advertisement meta file information matched,
Periodically transmit to the digital receiver.
In addition, in the present invention, it is preferred to the digital receiver also includes：Memory；Transmission
Module, which periodically receives switching advertisement and unit's text of transmission from the switching Advertisement Server
Part information Store is in the memory；Meta file parsing module, when from the change of user's inputting channel
During signal, the meta file information that its parsing is stored in which memory；Module is explored, which passes through
The meta file parsing module explores the channel that whether be stored with which memory and will change
Corresponding switching advertisement；Ad request module, which is being deposited described by means of the exploration module
When the switching advertisement with regard to the channel that will be changed is not explored in reservoir, to the switching advertising service
Device request switching advertisement.
Invention effect
According to the present invention with the problem and solution, it is configured and is not only based on many
Under the content display mode of layer, and also can under content display mode not based on multilayer
Linkage such that it is able to independently accurately provide under various environment with the species of content display mode and cut
Change advertisement.
In addition, according to the present invention, being configured the ring based on the content display mode of multilayer in application
Under border, when there is no preferred precedence than show broadcasted content layer low layer when generate new layer so that
Switching advertisement is shown in the new layer for generating such that it is able to the species of operating system and platform independently
Switching advertisement is stably provided.
In addition, according to the present invention, in the environment of not using the content providers formula based on multilayer
The multiplexing processing unit of driving, is independently runed with the decoded state of broadcasted content, it is thus possible to
Ensure switching advertisement exposes the time.
In addition, in accordance with the invention it is possible to the manufacturer of manufacturer, operating system and platform with
And species independently links, it is thus possible to significantly improve autgmentability.
In addition, according to the present invention, digital receiver is not only when the switching of broadcasted content is provided
Between during, advertisement image can be made to expose naturally, and, can substantially ensure that switching advertisement turn
Time needed for changing, can stably provide switching advertisement.
Description of the drawings
Fig. 1 is to show the domestic publication 10-2015-0017337 applied by the applicant
Number (denomination of invention：TV screen control devices and the system including which) disclosed in TV screen controls
The block diagram of device.
Fig. 2 is the pie graph of the switching ad system for showing one embodiment of the invention.
Fig. 3 is the switching Advertisement Server and the composition example of digital receiver for illustrating Fig. 2
Figure.
Fig. 4 is the block diagram of the switching Advertisement Server for showing Fig. 3.
Fig. 5 is the block diagram of the digital receiver for showing Fig. 2.
Fig. 6 is the block diagram in the switching advertising management portion for showing Fig. 5.
Fig. 7 is the exemplary plot for illustrating the content providers formula based on multilayer of the present invention.
Fig. 8 is the block diagram in the multi layer control portion for showing Fig. 5.
Fig. 9 is the flow chart for illustrating the operation process in the multi layer control portion of Fig. 8.
(a) of Figure 10 is in the middle offer broadcasted content of video layer (VL), in preferential precedence for explanation
The exemplary plot of the picture of switching advertisement is provided in the layer lower than video layer, is shown according to channel
Change signal and the exemplary plot of the state of broadcasted content is not received in video layer (VL), (c) be to show
The broadcasted content of the channel of change is shown in the exemplary plot of the state of video layer (VL), (d) is to show
The exemplary plot of the transition state of switching advertisement corresponding with channel currently displaying after channel alteration.
Figure 11 is the pie graph for illustrating the multiplexing processing unit of Fig. 5.
Description of reference numerals
1:Switching ad system 3:Digital receiver
5:Switching Advertisement Server 7-1 ..., 7-N:Broadcast content server
9:Communication network 10:Display device
31:Server linkage portion 32:Broadcasted content management department 33:Switching advertising management portion
34:Judging part 35:Multi layer control portion 36:Multiplexing processing unit
37:Collection of log data portion 51:Communication interface portion
53:Content registration server 55:Meta file generates server
57:Log analysis server 59:Target control server
Specific embodiment
With reference to the accompanying drawings, illustrate one embodiment of the present of invention.
Fig. 2 is the pie graph of the switching ad system for showing one embodiment of the invention.
The switching ad system (1) of Fig. 2 be for during switching time (zapping time),
The system that switching advertisement is efficiently provided in the picture of display device (10).Now, switching time
(zapping time) is defined as when channel is changed, due in broadcast corresponding with the channel of change
The decoding of appearance and synchronous and the time of any content is not shown in the picture of display device (10).
In addition, switching ad system (1) is by switching Advertisement Server (5), broadcast content server
..., (7-1) (7-N), digital receiver (3), display device (10), communication network (9) are constituted.
Communication network (9) provides switching Advertisement Server (5), broadcast content server (7-1) ..., (7-N)
And the data mobile route between digital receiver (3), specifically, preferably such as cable,
LAN (LAN), wide area network (WAN), mobile radio communication, 3G LTE nets, 4G net etc. with
Network based on IP.
Broadcast content server (7-1) ..., it is (7-N) to make and edit broadcasted content and carried
For server, specifically, can be by ground wave broadcast platform, the place that can provide broadcasted content
Wired broadcasting platform, IPTV (Internet Protocol Television, IPTV)
Broadcasting station, satellite broadcasting platform, video request program (VOD:Video On Demand) server, should
Constituted with server etc..
In addition, broadcast content server (9-1) ..., (9-N) obtain broadcasting channel distribution respectively, connect
Registered and stored by the broadcasted content of pre-production.
In addition, if broadcast content server (9-1) ..., (9-N) receive biography from digital receiver (3)
Channel alteration request data is passed, then according to listing (EPG, the Electronic for pre-setting
Program Guide) time period, corresponding broadcasted content is passed out to digital receiver (3).
Now, if digital receiver (3) from user receive inputting channel change signal, to input
The corresponding broadcast content server of channel of change is transmitted into channel alteration request data, if from
Respective broadcast content server receives transmission broadcasted content, then by decoding and multiplexing process,
So that the broadcasted content for receiving transmission is shown in display device (10).
Switching Advertisement Server (5) be connected with digital receiver (3) by communication network (9), it is detailed and
Speech, main frame (host) itself is set to, arranges client digital receiver (3), forms network.
In addition, switching Advertisement Server (5) is in the switching advertisement for receiving registration pre-production and stores
While, transmit to the digital receiver (3) as client.That is, the switching of pre-production is wide
Announcement is not only stored in switching Advertisement Server (5), and each voluntarily stores in digital receiver (3),
So that the time needed for suitable switching advertisement is selected when saving channel alteration tremendously.
Now, switch advertisement including including the advertisement with regard to content, enterprise, product, service etc.,
Can be with the morphosis such as keyword, graph image, dynamic image, sound equipment, specifically, can be with
With with will change channel or respective broadcast company, by the broadcasted content of channel of change, specific enterprise
The related morphosis such as industry, particular product, special services.For example, switching ad content can be with
Including in current projection or predetermined projection broadcasted content relevant information, represent channel information etc.,
Can include the mark of particular commodity or service provider, commodity image, address, telephone number,
Website URL etc..
In addition, switching Advertisement Server (5) is when advertisement registration is switched, generate with regard to corresponding switching
The meta file information of advertisement, makes the meta file information matches of generation to corresponding switching advertisement.That is, cut
Advertisement is changed by ad content and meta file information structure.Now, meta file information include content type,
Channel information, temporal information, expose positional information, expose method (normal or rolling) letter
Breath etc., is input into according to advertiser or gerentocratic request.
In addition, switching Advertisement Server (5) exposes result with the switching advertisement of display device (10) being
Basis, calculates advertising expenditure, the advertising expenditure that can be calculated to the terminal request of advertiser.Now,
The calculation method of advertising expenditure is not limited to a certain kind, it is of course possible to using various mode.
Digital receiver (3) can by for receive earthwave, satellite or wired broadcasting Set Top Box,
The TV of built-in set-top box functionality, the IPTV based on internet and it is equipped with DMB (Digital
Multimedia Broadcasting, digital multilayer broadcast) or DVB-H (Digital Video
Broadcasting-Handheld, hand-held digital video broadcast) mobile phone of receiver module, intelligence
Mobile phone, notebook computer, panel computer, PMP (Personal MultimediaPlayer,
Personal multilayer player), the digital device such as navigator etc. constitutes.
In addition, digital receiver (3) is that possess the communication interface portion for supporting to be connected with communication network (11),
Data communication is performed with switching Advertisement Server (5) and broadcast content server (7-1) ..., (7-N),
Be connected to display device (10), be controlled for the content to showing in the display device (10) and
The terminal of management.Now, in the present invention, for the facility of explanation, with digital receiver (3)
It is illustrated as a example by the situation for constituting is separated with display device (10), but digital receiver (3) is certainly
Display device (10) can be contained in and constituted.
In addition, if digital receiver (3) have input channel by the display device (10) for connecting
Change input signal (C_IN), then to broadcasted content corresponding with the channel alteration input signal of input
Server transmits broadcast request data, if received in transmission broadcast from corresponding broadcast content server
Hold, then line translation is entered to which so that show in the display of display device (10).Now, such as
Fruit display device (10) receives have input to represent from user by remote control or guidance panel to be wanted
The channel alteration input signal (C_IN) of the channel of change, then the channel alteration input signal of input
Digital receiver (3) is input to, is enable to show broadcast corresponding with the request of user
Content.
In addition, digital receiver (3) receives cutting for transmission pre-production from switching Advertisement Server (5)
Change ad data and which is stored, if channel is have input by the display device (10) for connecting
Change input signal (C_IN), then explore the meta file information of each switching advertisement for having stored, sentence
Break with the presence or absence of switching advertisement corresponding with the channel information of the channel alteration input signal of input.This
When, when the corresponding switching advertisement of the channel alteration input signal for being judged as not being stored with being input into,
Digital receiver (3) is to switching Advertisement Server (5) channel of the transmission comprising the channel information that will be changed
Change request data, if receiving the corresponding switching advertisement number of transmission from switching Advertisement Server (5)
According to then storing to which.
That is, if digital receiver (3) have input channel alteration signal according to the request of user,
Then broadcast request data are transmitted to respective broadcast content server (7) so as to from broadcasted content
During the broadcasted content of server (7) acceptance transmission is decoded and is multiplexed, can be switching
Advertisement is shown in display device (10).
Fig. 3 is the switching Advertisement Server and the composition example of digital receiver for illustrating Fig. 2
Figure, Fig. 4 are the block diagrams of the switching Advertisement Server for showing Fig. 3.
As shown in Figures 3 and 4, switch Advertisement Server (5) itself being set to main frame (host),
Digital receiver (3) is set to client, forms network.
In addition, switching Advertisement Server (5) is by communication interface portion (51), content registration server
(53), meta file generates server (55), log analysis server (57), target control server
(59) constitute.That is, switching Advertisement Server (5) of the invention is configured so that at the calculation for pre-setting
Reason is separated in each server and is performed such that it is able to is effectively carried out various calculations and is processed.
Communication interface portion (51) supports the connection with communication network (9), performs and digital receiver (3)
Data communication.
In addition, communication interface portion (51) periodically transmit registration to each digital receiver (3)
Switching ad content.
In addition, if communication interface portion (51) receive transmission channel alteration from digital receiver (3) asking
Data are sought, then extracts switching corresponding with the broadcasting channel of the channel alteration request data for receiving transmission
Ad content, is transferred to digital receiver (3).Now, channel alteration request data is to work as
When there is no corresponding switching advertisement in digital receiver (3), switching is sent to from digital receiver (3)
The data of Advertisement Server (5), if digital receiver (3) receives biography from switching Advertisement Server (5)
The switching ad content asked based on channel alteration is sent, or from switching Advertisement Server (5) periodicity
Ground receives transmission switching ad content, then storage receives the switching ad content of transmission.
Content registration server (53) during switching time receives to be registered in display dress from user
The switching ad content of the pre-production shown in putting (10).Now, switch ad content to be defined as
With regard to the advertisement of channel, enterprise, product, service etc., specifically, can with channel broadcasting
Company, the broadcasted content of channel, specific enterprise, particular product and specific channel or special services etc.
The morphosis such as related keyword, graph image, dynamic image, sound equipment.
In addition, content registration server (53) is generating server (55) by means of meta file described later
And after generating meta file, the meta file of generation is contained in switching ad content.
Meta file is generated server (55) and is generated with regard to being stepped on by means of content registration server (53)
The meta file of the switching ad content of note.Now, meta file information include switch ad content species,
Channel information, temporal information, expose positional information, position (area) information, expose method (normal
Or rolling) information etc., it is input into according to advertiser or gerentocratic request.
In addition, the meta file information for generating server (55) by means of meta file and generating is contained in
In corresponding switching ad content.
Log analysis server (57) using the parser that pre-sets, to from digital receiver (3)
The daily record data for receiving transmission is analyzed, according to analysis result, by each department, time period, frequency
Road, the age analogized etc. generate the preferential precedence data of switching advertisement.
Target control server (59) is excellent according to what is generated by means of log analysis server (57)
First precedence data, detection are adapted to the switching advertisement of each digital receiver (3).
Fig. 5 is the block diagram of the digital receiver for showing Fig. 2.
The digital receiver (3) of Fig. 5 by server linkage portion (31), broadcasted content management department (32),
Switching advertising management portion (33), judging part (34), multi layer control portion (35), multiplexing processing unit
(36), collection of log data portion (37) are constituted.
Server linkage portion (31) supports the connection with communication network (9), performs and switching advertising service
Device (5) and broadcast content server (7-1) ..., data communication (7-N).
In addition, server linkage portion (31) collects whether (crawling) transfers number from outside acceptance
According to if exploration is inputted corresponding constituting portion, in detail to from the outside data for receiving transmission
For thin, if receiving transmission broadcasted content from broadcast content server (7), receiving transmission
Broadcasted content input broadcasted content management department (32), if from switching Advertisement Server (5) receive biography
Switching ad content is sent, then the switching ad content input switching advertising management portion for receiving transmission
(33).Now, receive the switching ad content of transmission from switching Advertisement Server (5) by means of cutting
While changing advertising management portion (33) and store, when channel alteration, according to switching advertising management portion
(33) control, provides the switching advertisement being adapted in display device (10).
In addition, if server linkage portion (31) is have input from user by display device (10)
Channel alteration signal (C_IN), the then control according to broadcasted content management department (32), to respective broadcast
Content server (7) transmits broadcast request data.
In addition, server linkage portion (31) have input channel alteration signal (C_IN) from user
When, when by means of switching advertising management portion (33), switch advertisement not with by the channel of change corresponding
In the presence of, according to switching advertising management portion (33) control, to switching Advertisement Server (5) request with
By the corresponding switching advertisement of channel of change.
In addition, server linkage portion (31) is the daily record data collected by collection of log data portion (37)
It is transmitted periodically to switch the log analysis server (57) of Advertisement Server (5).
Broadcasted content management department (32) to by server linkage portion (31) from broadcast content services
Device (7) receives the image and voice messaging of the broadcasted content of transmission and is decoded (decoding) and same
Step process.
In addition, by means of broadcasted content management department (32) convert image and voice messaging according to
The calculation of judging part (34), is input in multi layer control portion (35) and multiplexing processing unit (36)
Certain one.
In addition, if from display device (10) inputting channel change signal (C-IN), then broadcasted content
Management department (32) is detecting broadcasted content clothes corresponding with the channel of the channel alteration signal of input
After business device (7), by server linkage portion (31), pass to the broadcast content server (7) for detecting
Send broadcast request data.Now, if broadcasted content management department (32) is from broadcast content server (7)
Acceptance transfers broadcasted content, then as it was previously stated, the image and language of the broadcasted content transmitted to acceptance
After message breath is decoded (decoding) and synchronization process, multi layer control portion (35) or many is input to
Road multiplexing processing section (36).
Fig. 6 is the block diagram in the switching advertising management portion for showing Fig. 5.
Switching advertising management portion (33) as shown in fig. 6, including：Memory (331)；Transfer module
(332), its by server linkage portion (31) from switching Advertisement Server (5) receive transmission
Switching advertisement is stored in memory (331)；Meta file parsing module (333), when inputting channel is changed
During signal, the meta file information of its parsing storage in memory (331), to detect with regard to becoming
The switching advertisement of channel more；Module (334) is explored, when from user's inputting channel change signal
(C_IN) when, which explores the switching advertisement of the storage in memory (331), explores in memory (331)
In whether be stored with will change the corresponding switching advertisement of channel；Ad request module (335),
When by means of explore module (334) and memory (331) do not explore with regard to will change channel
Switching advertisement (do not store in memory with regard to will change channel switching advertisement) when, its control
Server linkage portion (31), to the corresponding switching advertisement of switching Advertisement Server (5) request.
Meta file parsing module (333) is parsed in memory (331) when inputting channel changes signal
The meta file information of middle storage so that the switching advertisement of channel of the detection with regard to changing, and parsing
Result data input multi layer control portion (35) and multiplexing processing unit (36) in certain one.This
When, meta file information include content type, channel information, temporal information, expose positional information,
Expose method (normal or rolling) information etc..
As described above, the present invention is configured so that the switching advertisement of pre-production is not only stored in switching
Advertisement Server (5), and separate storage is in the switching advertising management portion (33) of digital receiver (3)
Memory (331), so as to when switching advertisement is provided, can save because switching is wide tremendously
Accuse the switching ad-request between server and digital receiver, switching advertisement transmission etc. and need
The time wanted.
Judging part (34) judges whether the content display mode of respective digital receiver (3) is based on many
The mode of layer.Now, judging part (34) can be driven when initially driving or by the cycle for pre-setting
It is dynamic, detect judged result if by judging part (34), then digital receiver (3) persistently should
Runed with judged result, till when judging part (34) is driven again.For example, when handle is sentenced
When the cycle of disconnected portion (34) is referred to as " T ", it is judged as that content display mode is base in judging part (34)
In the case of the mode of multilayer, digital receiver (3) is before judging part (34) is driven again
" T ", during the cycle, application performs calculation process based on the mode of multilayer, so that saving
Unnecessary calculation is processed.
In addition, being judged as the feelings that content display mode is the mode based on multilayer in judging part (34)
Under condition, drive multi layer control portion (35), be judged as that content display mode is not based on multilayer
In the case of mode, drive multiplexing processing unit (36).
In general, digital receiver can according to manufacturer, OS (Operating System,
Operating system) and platform etc., not only can in the way of based on multilayer display content, and can be with
Do not show in the way of based on multilayer.Therefore, in the present invention, in order to digital receiver in
Hold display mode independently to provide switching advertisement during switching time and constitute judging part (34),
Allow to according to the judgement of judging part (34) whether, using different algorithm, in switching
Between during expose switching advertisement.
Fig. 7 is the exemplary plot for illustrating the content providers formula based on multilayer of the present invention.
If with reference to Fig. 7, examining or check the content providers formula based on multilayer, the content based on multilayer shows
Show that mode is embodied by multiple layers (L1, L2, L3, L4), the layer (L1, L2, L3, L4) is respectively
While with specific function in logic, with vertical stratum.
That is, there is logically the stratum of rating first in each layer, observer rating entirety layer is vertical
The picture of superposition (overlay).
4th layer (L4) as the logically preferential minimum layer of precedence, specifically, as patrolling
The upper layer positioned at foot is collected, the image of decoding is statically shown, specifically, is only supported
MPEG-2i-frame (ISO/IEC 13818-2 are defined), JPEG (Joint
Photographic Experts Group, ISO/IEC 10918-1 are defined) etc. particular bin
Formula.
3rd layer (L3) is as preferential precedence than the 4th layer (L4) height (being configured at than the 4th layer of more top)
Layer, exports the video of decoding, and specifically, output receives transmission from broadcast content server (7)
Broadcasted content.In addition, the 3rd layer (L3) can be made up of multiple according to embodiment, it is multiple to regard
Frequency can be decoded and be shown in each layer.
2nd layer (L2), as preferential precedence than the 3rd, 4 layers of (L3, L4) high layer, journey is applied in display
Sequence or captions, can support various color and resolution ratio.
1st layer (L1) passes through as the preferential precedence layer higher than other layers (L2, L3, L4), display
The cursor of hardware input.Now, the 1st layer in common TV with SoC (System On Chip)
In can not also provide.
In addition, when multilayer (L1), (L2), (L3), (L4) are visually observed, positioned at preferential position
The layer on secondary high top blocks the layer positioned at the low bottom of preferential precedence, thus when at the 3rd layer (L3)
When showing broadcasted content, even if the 4th layer (L4) shows switching advertisement, which is not exposed to outside yet,
When broadcasted content is not shown in the 3rd layer (L3), the switching advertisement dew shown in the 4th layer (L4)
For outside.
That is, during switching time, any broadcast can not be provided at the 3rd layer (L3)
Content, and blank screen is to provide, thus during this switching time, switching advertisement can be provided,
But in the past, in order to provide switching advertisement, the time point of channel alteration signal input is perceived, until
Till specific layer shows switching advertisement, it may be desirable to the set time, and then, until change
Till when broadcasted content is provided, it may occur that the phenomenon of switching advertisement cannot be provided, thus must be perceived
The broadcasted content of change starts the time point for providing, and for example, perceives the broadcasted content image of change
The time point that i-frame is provided, interrupts switching advertisement.But, in the starting point for perceiving switching time
And terminal, in the case of switching advertisement is responded and shown to this, switching advertisement cannot be corresponding
Temporally precise is provided, or needs excessive calculation.
Therefore, digital receiver (3) of the invention is received by switching advertising management portion (33) in advance and is cut
Change advertisement and store, switching advertisement corresponding with currently displaying broadcasted content is shown in the in advance
4 layers (L4), so as to, during switching time, switching advertisement can be shown exactly, meanwhile, energy
It is enough to save unnecessary calculation tremendously.Now, even if aobvious in advance in the 4th layer (L4)
Show switching advertisement, but the 4th layer (L4) is not exposed to because of the broadcasted content shown at the 3rd layer (L3) outward
Portion, consequently only that outside is just exposed to during switching time.
On the other hand, in the present invention, for description display mode, as shown in fig. 7, limit
Surely using the title and function of each layer, but the title and function of each layer are not limited to this, the present invention
Technical characteristic be in multiple layers positioned at foot layer show switching advertisement.
Fig. 8 is the block diagram in the multi layer control portion for showing Fig. 5, and Fig. 9 is the exemplary plot for illustrating Fig. 8.
Typically, digital receiver (3) is even if content providers formula is the mode based on multilayer,
Various mode is applied also according to operating system and firmware (firmware), therefore, with only limiting
The limitation of service could be provided in specific operation system and firmware.
Therefore, multi layer control portion (35) of the invention is configured the species with operating system and firmware
Independently stably expose content such that it is able to improve stability and autgmentability tremendously.
The multi layer control portion (35) of Fig. 8 shows mould by broadcasted content input module (351), broadcasted content
Block (352), switching advertisement input module (353), judge module (354), the 1st switching advertisement show
Module (355), layer request module (356), preferential precedence setup module (357), the 2nd switching advertisement
Display module (358), layer composite module (359).
Now, the picture of the layer for being combined by means of layer composite module (359), defeated from user
Enter the time point of channel alteration signal to the time point for providing the broadcasted content of the channel of change
During switching time, expose switching advertisement.
In addition, multi layer control portion (35) are after channel alteration signal input, what is pre-set
During time, if inputting channel does not change signal again, enter line translation to switching advertisement, make
Obtain switching advertisement corresponding with currently displaying broadcasted content to show in inactive layer.Now, set in advance
The timing definition put is the broadcasted content conversion required maximum elapsed time.
Broadcasted content input module (351) receives what is be input into and decode from broadcasted content management department (32)
Broadcasted content image.
Broadcasted content display module (352) is being input into by means of broadcasted content input module (351)
Broadcasted content image, be shown in by the operating system or firmware of digital receiver and pre-set
Layer (hereinafter referred to as video layer (VL)).Now, broadcasted content is pre-set so that according to
The species of the operating system and firmware of digital receiver and shown with certain layer.
It is aobvious with current that switching advertisement input module (353) receives input from switching advertising management portion (33)
The corresponding switching advertisement of broadcasted content shown and the parsing by means of meta file parsing module (333)
Meta file information.
Judge module (354) is confirmed whether it is the composition of video format, judges whether preferential position
The secondary layer lower than the video layer (VL).
In addition, if judge module (354) be judged as it is lower than video layer (VL) as preferential precedence
The inactive layer of layer is present, then drive the 1st switching advertisement display module (355), if it is determined that not busy
Put layer not exist, then drive a layer request module (356).
1st switching advertisement display module (355) is being judged as by means of judge module (354) preferentially
Carry out in the presence of the precedence inactive layer lower than video layer (VL), in low idle of the preferential precedence of detection
Layer, shows by switching the switching advertisement that advertisement input module (353) is input into.
By means of judge module (354), layer request module (356) is being judged as that inactive layer is not present
Shi Jinhang, generates new layer to operating system and firmware requests.
New layer of preferential precedence setup module (357) to the generation by means of layer request module (356)
Give the preferential precedence lower than video layer (VL).
2nd switching advertisement display module (358) is being assigned by means of preferential precedence setup module (357)
The new layer of the preferential precedence lower than video layer (VL) is given, has been shown by switching advertisement input module
(353) the switching advertisement being input into.
Layer composite module (359) is made by means of broadcasted content display module based on preferential precedence
(352) and switching advertisement display module (355), (358) and show layer mixing.
In addition, screen of the layer mixed by means of layer composite module (359) by display device (10)
Curtain is shown.
That is, multi layer control portion (35) of the invention is according to the operating system of digital receiver (3) and solid
, not only there is the preferential precedence layer lower than the video layer (VL) that broadcasted content shows in the species of part
Under constituted mode, and, can be in the composition that there is no the preferential precedence layer lower than video layer (VL)
Under linked such that it is able to be applied to various operation way of multilayer, can carry tremendously
High scalability and efficiency.
Fig. 9 is the flow chart for illustrating the operation process in the multi layer control portion of Fig. 8.
The operation process (S200) in the multi layer control portion of Fig. 9 by broadcasted content input step (S210),
Broadcasted content step display (S220), switching advertisement input step (S230), the judgement for being judged
It is step (S240), the 1st switching advertisement step display (S250), new layer request step (S260), excellent
First precedence setting steps (S270), the 2nd switching advertisement step display (S280), layer combination step
(S290) constitute.
Broadcasted content input step (S210) is the step of receiving the broadcasted content of input decoding, extensively
Broadcasting content step display (S220) is pre-set in the operating system or firmware of digital receiver
In video layer (VL), the broadcasted content shadow being input into by broadcasted content input step (S210) is shown
The step of picture.
Switching advertisement input step (S230) is the unit's text for receiving input switching advertisement and switching advertisement
The step of part information, judge that step (S240) is the composition for being confirmed whether it is video format, judgement is
It is not no the step of there is the preferential precedence inactive layer lower than the video layer (VL).
Now, if it is determined that step (S240) is judged as there is inactive layer, then carry out the 1st switching wide
Step display (S250) is accused, if it is determined that there is no inactive layer, then new layer request step is carried out
(S260)。
1st switching advertisement step display (S250) is being judged as by means of step (S240) is judged
Carry out when there is inactive layer, in the inactive layer of detection, show by switching advertisement input step
(S230) the switching advertisement being input into.
New layer request step (S260) is being judged as there is no the spare time by means of step (S240) is judged
Carry out when putting layer, new layer is generated to operating system and firmware requests.
Preferential precedence setting steps (S270) is to the generation by means of new layer request step (S260)
New layer, gives the preferential precedence lower than video layer (VL), the 2nd switching advertisement step display (S280)
The preferential position lower than video layer (VL) is being imparted by means of preferential precedence setting steps (S270)
Secondary new layer, shows the switching advertisement being input into by switching advertisement input step (S230).
Layer combination step (S290) is made by means of the 1st switching advertisement step display according to preferential precedence
(S250) or the 2nd switching advertisement step display (S280) and show switching advertisement layer, with by means of
The layer combination of broadcasted content step display (S220) and display broadcasted content.
(a) of Figure 10 is in the middle offer broadcasted content of video layer (VL), in preferential precedence for explanation
The exemplary plot of the picture of switching advertisement is provided in the layer lower than video layer, is shown according to channel
Change signal and the exemplary plot of the state of broadcasted content is not received in video layer (VL), (c) be to show
The broadcasted content of the channel of change is shown in the exemplary plot of the state of video layer (VL), (d) is to show
The exemplary plot of the transition state of switching advertisement corresponding with channel currently displaying after channel alteration.
If with reference to (a) of Figure 10, when broadcasted content (300) are provided in video layer (VL), excellent
In the first precedence layer (Ln) lower than video layer (VL), show and currently displaying broadcasted content (300)
Corresponding switching advertisement (400).Now, the switching advertisement (400) for showing in layer (Ln) is passed through
The broadcasted content (300) that the preferential high video layer of precedence (VL) shows is blocked and is not exposed to outside,
The broadcasted content (300) so that observer is only read.
In this state, if observer inputting channel change signal, such as (b) institute of Figure 10
Show, generation does not show the switching time of any broadcasted content in video layer (VL), therefore, at layer (Ln)
The switching advertisement (400) of middle display is exposed to outside, so that observer can be read, switching is wide
Accuse.
In addition, as shown in (c) of Figure 10, if switching time continues, the broadcasted content (310) of change
Video layer (VL) is shown to, then the switching advertisement (400) for showing in layer (Ln) is again by by regarding
The broadcasted content cut-out that frequency layer (VL) shows so that be not exposed to outside.
In addition, if the broadcasted content (310) of change is shown to video layer (VL), then digital received
Machine (3) shows cutting for broadcasted content (310) with regard to change as shown in (d) of Figure 10, in layer (Ln)
Change advertisement.
Figure 11 is the pie graph for illustrating the multiplexing processing unit of Fig. 5.
Multiplexing processing unit (36) is judged as content in the judging part (34) by means of aforementioned Fig. 5
Display mode is not based on driving during the mode of multilayer.That is, multiplex processing unit (36) be in order to
Sandwich construction or sandwich construction but the uncontrollable system that image providing service system is proposed not is moved in reply
Unite and constitute.Now, processing unit (36) is multiplexed it is of course possible to by a certain in hardware or software
Person is constituted.
In addition, as shown in figure 11, multiplexing processing unit (36) is the output from display device
While the image frame of the broadcasted content that memory (370) is exported is stored in superposition buffering area (361),
With meta file parsing module (333) linkage of switching advertising management portion (33), receive input aobvious with current
The corresponding switching advertisement of broadcasted content shown, is stored in being superimposed buffering area (361).
In addition, switching advertisement of multiplexing processing unit (36) to storing in superposition buffering area (361)
And broadcasted content is reconstructed, specifically, reconstruct superposition buffering area (361) so that cut
Advertisement configuration is changed in the front end of broadcasted content, so as to the content display mode in digital receiver not
Under sandwich construction or various environment such as sandwich construction but uncontrollable system, can efficiently provide and cut
Change advertisement.
Furthermore it is preferred that multiplexing processing unit (36) is using known semaphore (semaphore)
Skill and technique, when using superposition buffering area (361) of capacity are limited, not occur between processor
Conflict.
That is, multiplexing processing unit (36) broadcasted content and switching advertisement be stored in it is folded
Plus after buffering area (361), operation superposition buffering area so that switching advertisement configuration is in broadcasted content
Front end such that it is able to be applied to not move the sandwich construction or sandwich construction of image providing service system proposition
But uncontrollable system, it is thus possible to link with the digital receiver of various environment, in switching
Between during, show accurately switching advertisement.
In addition, the content display mode based on multilayer switches advertisement according to the decoded state of video
Expose the time be change, but multiplex processing unit (36) with superposition buffering area (361) storage
After broadcasted content and switching advertisement, the mode that reconstructed to which is runed, so as to have can with regard
Frequency decoded state independently ensures the advantage for exposing the time of switching advertisement.
Claims (10)
1. a kind of switching ad system, as including showing pre- in a display device when channel alteration
The switching ad system of the digital receiver of the switching advertisement for first making, it is characterised in that
The digital receiver is corresponding with the channel alteration signal being input into from user, show with regard to
The broadcasted content of the channel of change, and during the switching time for realizing channel alteration, show described
Switching advertisement.
2. switching ad system according to claim 1, it is characterised in that
The digital receiver also includes multi layer control portion, and the multi layer control portion includes：
Broadcasted content display module, when channel signals are changed, which receives the frequency with regard to the change
The broadcast content information in road, in the multiple layers with different function, as pre-setting
The video layer (VL) of the layer of broadcasted content must be shown, the broadcasted content for receiving is shown；
Switching advertisement display module, is gradually lowered to the preferential precedence in bottom from top when visually
When, in the inactive layer as the preferential precedence layer lower than the video layer (VL), which shows that switching is wide
Accuse；
Layer composite module, which makes the broadcasted content display module and the switching advertisement display module
The layer combination of execution.
3. switching ad system according to claim 2, it is characterised in that
The switching advertisement display module includes：
Judge module, which judges whether that preferential precedence is lower than the video layer (VL) and leaves unused
Layer；
1st switching advertisement display module, its be judged as existing by means of the judge module it is excellent
Drive during the first precedence layer lower than the video layer (VL), switching advertisement is shown in described leaving unused
Layer；
Layer request module, which is being judged as there is no the inactive layer by means of the judge module
When drive, generate or ask new layer；
Preferential precedence setup module, which is given to the new layer generated by means of the layer request module
The preferential precedence lower than the video layer (VL)；
2nd switching advertisement display module, which is being given by means of the preferential precedence setup module
The new layer of the preferential precedence lower than the video layer (VL), shows switching advertisement.
4. switching ad system according to claim 3, it is characterised in that
The switching advertisement display module in the multi layer control portion of the digital receiver, should
The preferential precedence layer higher than the video layer (VL) is shown in program or caption information.
5. switching ad system according to claim 3, it is characterised in that
The picture of the layer combined by means of the layer composite module, from the channel alteration signal
The time point of input to will change channel broadcasted content as the layer of the combination picture and
In the elapsed time of the time point of offer, expose the switching advertisement shown in the inactive layer.
6. switching ad system according to claim 5, it is characterised in that
The multi layer control portion after the channel alteration signal input, when when pre-setting
Between during not again inputting channel change signal when, to switch advertisement enter line translation so that with described
The corresponding switching advertisement of broadcasted content that the video layer (VL) of the picture of the layer of combination shows is shown in
Inactive layer.
7. switching ad system as claimed in any of claims 2 to 6, its feature exist
In,
The digital receiver also includes judging part, and whether the judging part judges content display mode
It is the multilayer mode of the mode realized as the combination by means of layer,
By means of the judging part, the multi layer control portion is being judged as that content display mode is institute
Drive when stating multilayer mode.
8. switching ad system according to claim 7, it is characterised in that
The digital receiver also includes multiplexing processing unit, and the multiplexing processing unit is being borrowed
Help the judging part and be judged as content display mode not the multilayer mode when drive,
The multiplexing processing unit is in the broadcast of the output storage output from display device
While the image frame of appearance is stored in superposition buffering area, receive input and currently displaying broadcasted content
Corresponding switching advertisement, is stored in the superposition buffering area, reconstructs superposition buffering area, make
In the superposition buffering area switching advertisement configuration that store in depositing in the superposition buffering area
The front end of the broadcasted content of storage.
9. switching ad system according to claim 2, it is characterised in that
The switching ad system also includes switching Advertisement Server, the switching Advertisement Server bag
Include：
Communication interface portion, which performs data communication with the digital receiver；
Content registration server, which generates or receives registration switching advertisement and stores；
Meta file generate server, its generate meta file information, the meta file information include with regard to
The content type of the switching advertisement for being generated by means of the content registration server or being registered, channel
Information, temporal information, expose more than positional information, at least one exposed in method information；Institute
State communication interface portion wide to newly-generated by means of the content registration server or registration switching
Accuse and matched with regard to the generation or the meta file information for switching advertisement registered, periodically
Transmit to the digital receiver.
10. switching ad system according to claim 9, it is characterised in that
The digital receiver also includes：
Memory；
Transfer module, the switching which periodically receives transmission from the switching Advertisement Server are wide
Accuse and meta file information Store is in the memory；
Meta file parsing module, when signal is changed from user's inputting channel, its parsing is described
The meta file information stored in memory；
Module is explored, which passes through the meta file parsing module, whether explored in which memory
Be stored with switching advertisement corresponding with the channel that will be changed；
Ad request module, is not being explored in which memory by means of the exploration module
With regard to will change channel switching advertisement when, which is wide to the switching Advertisement Server request switching
Accuse.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR20150132302 | 2015-09-18 | ||
| KR10-2015-0132302 | 2015-09-18 |
Publications (2)
| Publication Number | Publication Date |
|---|---|
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| CN201510638628.9A Expired - Fee Related CN106550256B (en) | 2015-09-18 | 2015-09-30 | Utilize the switching ad system of multiplexing characteristic |
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| CN (1) | CN106550256B (en) |
| WO (1) | WO2017047848A1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI691203B (en) * | 2018-03-06 | 2020-04-11 | 南韓商暫播公司 | Method for providing zapping advertisement and system for providing zapping advertisement |
| WO2022174582A1 (en) * | 2021-02-17 | 2022-08-25 | 海信视像科技股份有限公司 | Receiving device, method, and computer-readable non-volatile storage medium |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR102318660B1 (en) * | 2020-02-28 | 2021-10-28 | (주)재플 | Broadcast receiving apparatus, method and system for providing video zapping advertisement thereof |
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Also Published As
| Publication number | Publication date |
|---|---|
| WO2017047848A1 (en) | 2017-03-23 |
| CN106550256B (en) | 2019-08-23 |
| JP2018532281A (en) | 2018-11-01 |
| JP6601971B2 (en) | 2019-11-06 |
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