CN104737548A - Apparatus and method for controlling advertisement - Google Patents
Apparatus and method for controlling advertisement Download PDFInfo
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- CN104737548A CN104737548A CN201280076158.6A CN201280076158A CN104737548A CN 104737548 A CN104737548 A CN 104737548A CN 201280076158 A CN201280076158 A CN 201280076158A CN 104737548 A CN104737548 A CN 104737548A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- Business, Economics & Management (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to an apparatus and a method for controlling an advertisement. The advertisement control apparatus comprises: a receiving end for receiving a signal caused by the operation of a remote controller on a front surface of a display; a transmitting end for transmitting a display control signal received through the receiving end to a set-top box which manages broadcast and advertisement data for an electrically connected display; a data transceiving end connected to communicate with an advertisement server in order to receive advertisement data and advertisement information registered in the advertisement server; a data input terminal which is electrically connected to a data output terminal of the set-top box in order to take, as an input, the broadcast data or advertisement data output from the set-top box; a data output terminal which is electrically connected to the display in order to output, to the display, the broadcast data or advertisement data input through the data input terminal; and a control unit for preventing, if a broadcast channel change signal is input during output of the broadcast data through the display, broadcast data from being output through the display and controlling output of the broadcast data.
Description
Technical field
The present invention relates to a kind of advertisement controller and method, in more detail, relating in a kind of process by display output broadcast data, when there being replacing broadcasting channel request, the device and method that preset the ad data of time can be exported before exporting the broadcast data that be replaced.
Background technology
Generally, in order to provide wired broadcasting or satellite broadcasting Set Top Box can be arranged in each family, and each broadcasting server transmits broadcast to Set Top Box, thus can provide wired broadcasting or satellite broadcasting by the TV of each family.
Recently, such Set Top Box is used also can to provide advertisement.
As an example, in No. 2010-0000346th, patent application, disclose the broadcast Set Top Box (PC type) being inserted with TV tuner (Tuner) inserts Banner technology to simulation and digital TV picture.But, due in order to insert TV tuner etc. to Set Top Box, needing the work of replacing existing Set Top Box, therefore the expense produced by replacement equipment can occur.
Certainly, in addition also have and form advertisement picture and broadcast picture respectively, and by advertisement picture as a setting, during being broadcasted by broadcast picture, there will not be advertisement picture, and the mode of advertisement picture can be occurred when off-the-air.
Summary of the invention
the technical problem to be solved in the present invention
One is the object of the present invention is to provide to place control device between display and Set Top Box, thus when existing Set Top Box need not be replaced, broadcast data and ad data can be provided to advertisement controller and the method for the display that user can see.
Another object of the present invention is to provide a kind of effective time utilized between replacing broadcasting channel, thus when the constraint not by broadcast data picture, advertisement controller and the method for ad data picture can be exported.
technical scheme
In order to reach described object according to advertisement controller of the present invention, it comprises: receiving terminal, and it receives by the display control signal of remote controller operation in face in front of the display; Transmission end, described display control signal is sent to the Set Top Box managing described broadcast data by it; Data input pin, it is electrically connected with the data output end of described Set Top Box, inputs the broadcast data exported from described Set Top Box; Data transfer reception end, itself and Advertisement Server communicate to connect, and are received in described Advertisement Server by the ad data of registering and advertising message; Data output end, it is electrically connected with described display, exports the described broadcast data or described ad data that input from described data input pin to described display; And control unit, it is for during exporting broadcast data by described display, and when changing signal by described receiving terminal inputting channel, the broadcast data cut off to described display exports, and controls the output of described ad data.
Described control unit can comprise: channel changes detecting part, and it changes signal for sensing according to the described broadcasting channel in the signal of described remote controller operation; Advertisement output control part, it is for when changing detecting part and sensing described broadcasting channel replacing signal by described channel, the broadcast data cut off to described display exports, and the ad data controlling to receive from described Advertisement Server exports to described display within the time preset; And advertisement completes Information Management Department, its advertisement generated for the ad data exported to described display completes information, and carries out transmission process to described Advertisement Server.
Such as, described advertisement output control part can export as starting point using the ad data will inputted from described Set Top Box to described display, during the time preset described in exceeding, cuts off the output of described ad data.
Described advertisement output control part can export as starting point using the ad data will inputted from described Set Top Box to described display, during the time preset described in exceeding, removes the broadcast data cut off to described display and exports.
Described advertisement completes Information Management Department can be produced on the time the preset interior ad data catalogue exported to described display, and transmits to described Advertisement Server.
Described control unit can comprise further: data processing division, and it is for managing the ad data received from described Advertisement Server.
Now, described data processing division every some cycles from described Advertisement Server downloads ad more new data, and can upgrade described ad data in order successively.
In addition, described ad data according to the control command of described advertisement output control part by the order information preset, can export to described display by described data processing division, and deletes the ad data outputed to described display.
Further, described transmission end and receiving terminal transmission and receive IR signal.
In addition, in order to reach described object according to advertising control method of the present invention, it comprises: from broadcast data is carried out relaying (
) the broadcast data of Set Top Box exported by display during in, the broadcasting channel sensed by the operation of described remote controller in received signal changes the step of signal; When sensing described broadcasting channel and changing signal, cut off the step that the broadcast data to described display exports; Within the time preset, export the step of the ad data received from the Advertisement Server being registered with ad data and advertising message to described display; And to be exported as starting point to described display by described ad data, during the time preset described in exceeding, cut off the output of described ad data, and remove the step cut off the broadcast data to described display and export.
In the step of described output ad data, described ad data can be exported by the order information preset to described display for described ad data.
Further, also can comprise further according to advertising control method of the present invention: the advertisement for the ad data exported to described display is completed the step that information is sent to described Advertisement Server.
Described advertisement completes the ad data catalogue that information can be included in the introversive described display output of certain period.
In addition, also can comprise further according to advertisement controller of the present invention: every some cycles from described Advertisement Server downloads ad more new data, and upgrade the step of described ad data in order successively.And after the step of described output ad data, also can comprise the step of deleting the ad data exported to described display further.
beneficial effect
Having the following advantages according to the present invention, by placing control device between the display and Set Top Box of display advertisement and broadcast data, thus when existing Set Top Box need not be replaced, broadcast data and ad data can be provided to the display of user.
Further, the present invention, owing to effectively utilizing the time changed between broadcasting channel, therefore has when the constraint not by broadcast data picture, exports the advantage of ad data picture.
Accompanying drawing explanation
Fig. 1 is the accompanying drawing that diagram is suitable for the System's composition according to advertisement controller of the present invention.
Fig. 2 is the accompanying drawing that diagram is suitable for the syndeton of the system according to advertisement controller of the present invention.
Fig. 3 is the block diagram referenced for illustration of advertisement controller according to the present invention is formed.
Fig. 4 is formed and referenced block diagram for illustration of the thin portion of the control unit of Fig. 3.
Fig. 5 is operation for illustration of advertisement controller according to the present invention and referenced exemplary plot.
Fig. 6 is referenced flow chart for illustration of ad data renewal rewards theory according to the present invention.
Fig. 7 is the precedence diagram of diagram to the operating process of advertising control method according to the present invention.
Embodiment
Below, with reference to appended accompanying drawing, embodiments of the invention are described.
Fig. 1 is the accompanying drawing that diagram is suitable for the System's composition according to advertisement controller of the present invention.
With reference to figure 1, be suitable for the system (hereinafter referred to as " control system ") according to advertisement controller 100 of the present invention, it comprises: advertisement controller 100, and it provides broadcast data or ad data to display 10; Set Top Box (Set Top Box, STB) 200; Broadcasting server 300; And Advertisement Server.
Broadcasting server 300 is the servers with broadcast message and broadcast data, and the broadcast message of request and broadcast data are provided to Set Top Box 200.Broadcasting server 300 can be cable radio service device or satellite broadcast service device, also can be in addition other forms of broadcasting server.
Advertisement Server 400 has the advertising message of the good advertiser of prior contract and the server of ad data, and advertising message and ad data are provided to advertisement controller 100.Advertisement Server 400, when the advertisement that each registration is new, generates the advertisement more new data to ad data, and every some cycles by advertisement more new data be sent to advertisement controller 100.
The advertisement that Advertisement Server 400 can receive to be provided from advertisement controller 100 completes information, and now Advertisement Server 400 completes based on advertisement advertising message and the ad data that information deletion or process complete advertisement.
Set Top Box 200 and broadcasting server 300 communicate to connect, thus can from broadcasting server 300 receiving broadcasting information and broadcast data.Further, according to circumstances, also can receive advertising message and ad data from Advertisement Server 400, and be passed to advertisement controller 100.Set Top Box 200 is for storing and managing the broadcast data received.The broadcast message of storage and broadcast data etc. can be supplied to advertisement controller 100 according to the control signal inputted by advertisement controller 100 by Set Top Box 200.
When receiving display control signal, such as, when receiving the broadcast message request signal, the broadcasting channel replacing signal that send from remote controller, advertisement controller 100 sends the signal of reception to Set Top Box 200, and according to display control signal, the broadcast message inputted from Set Top Box or broadcast data are exported to display 10, this data can be shown by display picture.Display 10 is included in TV, broadcast data and ad data can be shown to user, CRT monitor, liquid crystal display (Liquid Crystal Display, LCD), LED (Light emitting diode), PDP (Plasma display panel) can be comprised.
On the other hand, advertisement controller 100 presses some cycles from Advertisement Server 400 downloads ad more new data, thus upgrades the ad data be stored.Now, advertisement controller 100 manages the ad data received from Advertisement Server 400 by the order preset.
When the broadcasting channel in input display control signal changes signal, advertisement controller 100 senses it, and under the state exporting broadcast data to display 10 in the time internal cutting off preset, the ad data prestored is exported to display 10.Now, the advertising data information of storage is supplied to display 10 according to the order preset by advertisement controller 100 successively.Now, when exceed preset the time time, advertisement controller 100 cuts off the output of ad data, and removes the cut-out exported broadcast data, makes can export by display 10 broadcast data of channel that request changes.
Wherein, advertisement controller 100 has deleted ad data and the advertising message of advertisement.
Therefore, the time changed between broadcasting channel can effectively be utilized according to advertisement controller 100 of the present invention, to manifest ad data to user.
Fig. 1 illustrates each inscape according to difference in functionality, according to embodiment, the mode that display 10, advertisement controller 100 and Set Top Box 200 are separated with physics respectively embodies, or display 10 and advertisement controller 100 embody in the mode of the TV device of one, and the mode of the object that Set Top Box 200 is separated with physics embodies.In addition, for an alternative embodiment, display 10, advertisement controller 100 and Set Top Box 200 also can embody in the mode of the TV device of an one.
In other words, advertisement controller 100 according to one embodiment of the invention can embody in the mode of isolated system, and in another embodiment, advertisement controller 100 can be in the mode formed as one with display 10, or embodies with the mode that Set Top Box 200 forms as one.
Below, emphasis is described the embodiment that the mode that display 10, advertisement controller 100 and Set Top Box 200 are all separated with physics embodies.For an alternative embodiment, a part of inscape that following content will illustrate can be omitted or change.
Fig. 2 is the accompanying drawing that diagram is suitable for the syndeton of the system according to advertisement controller of the present invention, and Fig. 3 is the block diagram referenced for illustration of advertisement controller according to the present invention is formed.
With reference to figure 2 and Fig. 3, possessing for transmitting the transmission receiving terminal receiving display control signal at body exterior according to advertisement controller 100 of the present invention, and possess the input and output terminal of the input and output for data.Wherein, display control signal can be IR (infrared) signal, but is not limited thereto.Such as, display control signal can be the signal of telecommunication that advertisement controller 100 can identify.But, in an embodiment of the present invention to suppose that display control signal is described for the situation of IR signal.
Now, transmit receiving terminal to comprise and be configured in receiving terminal 101 before main body and transmission end 102.Wherein, receiving terminal 101 receives the signal of the remote controller operation according to display 10 outside.As an example, receiving terminal 101 receives the broadcast message request signal that sends from remote controller and broadcasting channel changes signal etc.
The display control signal received by receiving terminal 101 is sent to Set Top Box 200 by transmission end 102.Now, transmission end 102 can be passed through IR quality cables (IR blaster cable) and is connected with the receiving terminal 202 of Set Top Box 200.If under the state that the receiving terminal 202 of the transmission end 102 of advertisement controller 100 and Set Top Box 200 is configured in position facing with each other, extra IR quality cables can be connected.Further, when Set Top Box 200 forms as one with advertisement controller 100, can be electrically connected by methods such as wirings (wiring), and cable that need not be extra.
Although not shown in Fig. 2, transmit receiving terminal and receive advertisement more new data from Advertisement Server 400, and can comprise to transmit the data transfer reception end 105 that advertisement completes information to Advertisement Server 400.
On the other hand, input and output terminal comprises data input pin 103 and data output end 104.
Wherein, data input pin 103 is electrically connected with the data output end 203 of Set Top Box 200, thus can input the broadcast data receiving and export from Set Top Box 200.On the other hand, data output end 104 is electrically connected with the data input pin 11 of display 10, therefore by the broadcast data by inputting to data input pin 103 or exported to display 10 by the ad data that data transfer reception end 105 receives.
Now, data input pin 103 and data output end 104 are preferably by high-definition media interface (High-Definition Multimedia Interface, HDMI) cable is connected with Set Top Box 200 and display 10, but be not limited thereto, also can be connected by other forms of cable.
Be formed as according to display 10, advertisement controller 100 and Set Top Box 200 device that physics separates, the TV device still formed as one, the connected mode of data input pin 103 and data output end 104 may be different.Illustrate in Fig. 2 and connected by cable, but when display 10 and advertisement controller 100 form as one, the data input pin 11 of data output end 104 and display 10 is electrically connected with the various methods to connect up etc., instead of is connected by cable.And Set Top Box 200 and advertisement controller 100 are when forming as one, the various methods that data input pin 103 and the data output end 203 of Set Top Box 200 can connect up etc. are electrically connected.
On the other hand, advertisement controller 100 also can comprise control unit 110, it is in body interior, process and transmit by transmitting receiving terminal the display control signal received, and process transmits the ad data that receives and advertising message etc. by the broadcast data of input and output terminal input and output and broadcast message with by data transfer reception end 105.Now, control unit 110 is during exporting broadcast data by display 10, and broadcasting channel changes signal when being transfused to, will restriction broadcast data output and control the output of ad data.
To this, the embodiment with reference to Fig. 4 is illustrated to the concrete structure of control unit 110.
Fig. 4 is formed and referenced block diagram for illustration of the thin portion of the control unit of Fig. 3.With reference to figure 4, control unit 110 according to the present invention comprises control part 111, signal processing part 112, channel change detecting part 113, advertisement output control part 114, advertisement complete Information Management Department 115 and data processing division 116.Wherein, control part 111 controls the operation in each portion of control unit 110.
Signal processing part 112 can process the signal received by receiving terminal 101, and transmits display control signal according to control command by transmission end 102.
The broadcasting channel that channel replacing detecting part 113 senses in the middle of the display control signal received by the operation of remote controller changes signal.
When being changed detecting part 113 by channel and sensing change channel replacing signal, advertisement output control part 114 cuts through the output of the broadcast data that Set Top Box 200 inputs.On the other hand, the ad data that advertisement output control part 114 will receive from Advertisement Server 400 within the time preset, is exported to display 10 by data output end 104.Wherein, ad data is upgraded every some cycles by Advertisement Server 400.If to be carried out exporting for starting point is through the time preset to display 10 by ad data, advertisement output control part 114 will cut off the output of this ad data.Certainly, advertisement output control part 114 removes the cut-out exported broadcast data while cutting off ad data output.
Advertisement completes the advertisement that Information Management Department 115 generates for the ad data exported to display 10 and completes information, and, the advertisement now generated is completed information and transmits to Advertisement Server 400.Wherein, advertisement completes information and can be included in the ad data catalogue exported to display 10 in certain period.As other examples, when the extra wireless communication means do not possessed at advertisement controller 100, advertisement is completed Information Management Department 115 and also advertisement can be completed information and transmitted to Advertisement Server by Set Top Box 200.
Data processing division 116 can process the broadcast message and broadcast data that are inputted by data input pin, and can be exported it by data output end.
On the other hand, data processing division 116, and to upgrade ad data from Advertisement Server 400 downloads ad more new data successively every some cycles.Further, data processing division 116 based on the control command of advertisement output control part 114, can export ad data by the order information preset successively.If through the time preset, when the output of ad data is cut off, the broadcast data that the next one will input, the broadcast data that namely broadcasting channel request is changed exports display 10 to by data output end 104.
Fig. 5 is operation for illustration of advertisement controller according to the present invention and referenced exemplary plot.
As shown in Figure 5, in the process of user by the broadcast data of display 10 viewing channel 6 (Ch.6), to the channel switch button of remote controller, such as, when the switching button of a upwards channel switch is operated, the broadcast data of channel 6 be converted to as on a channel channel 7 (Ch.7) broadcast data time in, the ad data 1 be updated from Advertisement Server 400 (in such as, during 1 second or 2 seconds) can be exported by display 10 by advertisement controller 100 in the time span preset.
On the other hand, during the channel switch button of user's upwards channel switch of remote controller again, export as on a channel channel 8 (Ch.8) broadcast data before, the ad data 2 be updated from Advertisement Server 400 can be exported by display 10 by advertisement controller 100 in the time span preset.
Similarly, during the channel switch button of user's upwards channel switch of remote controller again, export as on a channel channel 9 (Ch.9) broadcast data before, the ad data 3 be updated from Advertisement Server 400 can be exported by display 10 by advertisement controller 100 in the time span preset.
Fig. 6 is referenced flow chart for illustration of ad data renewal rewards theory according to the present invention.With reference to figure 6, S100 when Advertisement Server 400 inputs the ad data of being registered by advertiser, generating advertisement is new data S110 more, and carries out transmission S120 to advertisement controller 100.
Now, advertisement controller 100 stores the advertisement more new data S130 received from Advertisement Server 400.Wherein, advertisement more new data packets draw together advertising message and ad data.Further, advertisement controller 100 upgrades the advertisement that stores in " S130 " process more advertising message that comprises of new data and ad data S140.After this, advertisement controller 100 has circulated a notice of to renewal S150 from ad data to Advertisement Server 400.
Therefore, the advertising message upgraded in " S140 " process and ad data, when each input broadcasting channel changes signal, can be exported by display 10 by advertisement controller 100.
Fig. 7 is the precedence diagram of diagram to the operating process of advertising control method according to the present invention.With reference to figure 7, this broadcasting channel, by S200 during remote controller input broadcasting channel replacing signal, is changed signal and is carried out transmission S210 to Set Top Box 200 by advertisement controller 100 according to the present invention.
On the other hand, the broadcast data that advertisement controller 100 cuts off to display 10 exports S220, and exports this ad data S230 by display 10 within the time preset.If have passed through S240 when presetting the time, advertisement controller 100 cuts off the output of this ad data, and removes cut-offly to the broadcast data output S250 of display 10.Thus, advertisement controller 100 make the to call request broadcast data of the broadcasting channel changed is exported by display 10.
After this, advertisement controller 100 completes information S260 to the ad data generating advertisement being completed advertisement by display 10, and transmits advertisement by Advertisement Server 400 and complete information S270.
Certainly, " S260 " and " S260 " all performs when process does not export ad data at every turn, but can be performed in the mode of certain unit of time, number of times etc.
" S200 " to " S270 " process performs repeatedly, until input off-the-air order, and when input off-the-air order S280, terminate this operation.
As mentioned above, with reference to illustrative accompanying drawing, advertisement controller according to the present invention and method are illustrated, but the present invention can not by embodiment disclosed in this specification and accompanying drawing limit, can be employed in the protected scope of technological thought.
Industrial applicibility
Can be used according to advertisement controller of the present invention and method and be provided on the device of broadcast data by display equipment.
Claims (15)
1. an advertisement controller, is characterized in that, comprising:
Receiving terminal, it receives by the display control signal of remote controller operation in face in front of the display;
Transmission end, described display control signal is sent to the Set Top Box managing described broadcast data by it;
Data input pin, it is electrically connected with the data output end of described Set Top Box, inputs the broadcast data exported from described Set Top Box;
Data transfer reception end, itself and Advertisement Server communicate to connect, and are received in described Advertisement Server by the ad data of registering and advertising message;
Data output end, it is electrically connected with described display, exports the described broadcast data or described ad data that input from described data input pin to described display; And
Control unit, it is for during exporting broadcast data by described display, and when changing signal by described receiving terminal inputting channel, the broadcast data cut off to described display exports, and controls the output of described ad data.
2. advertisement controller according to claim 1, is characterized in that, described control unit comprises:
Channel changes detecting part, and it changes signal for sensing according to the described broadcasting channel in the signal of described remote controller operation;
Advertisement output control part, it is for when changing detecting part and sensing described broadcasting channel replacing signal by described channel, the broadcast data cut off to described display exports, and the ad data controlling to receive from described Advertisement Server exports to described display within the time preset; And
Advertisement completes Information Management Department, and its advertisement generated for the ad data exported to described display completes information, and carries out transmission process to described Advertisement Server.
3. advertisement controller according to claim 2, is characterized in that,
Described advertisement output control part exports as starting point using the ad data will inputted from described Set Top Box to described display, during the time preset described in exceeding, cuts off the output of described ad data.
4. advertisement controller according to claim 3, is characterized in that,
Described advertisement output control part exports as starting point using the ad data will inputted from described Set Top Box to described display, during the time preset described in exceeding, removes the broadcast data cut off to described display and exports.
5. advertisement controller according to claim 2, is characterized in that,
Described advertisement completes Information Management Department and is produced on the time the preset interior ad data catalogue exported to described display, and transmits to described Advertisement Server.
6. advertisement controller according to claim 2, is characterized in that,
Described control unit comprises further: data processing division, and it is for managing the ad data received from described Advertisement Server.
7. advertisement controller according to claim 6, is characterized in that,
Described data processing division from described Advertisement Server downloads ad more new data, and upgrades described ad data every some cycles in order successively.
8. advertisement controller according to claim 6, is characterized in that,
Described ad data, exports to described display by the order information preset according to the control command of described advertisement output control part by described data processing division, and deletes the ad data outputed to described display.
9. advertisement controller according to claim 1, is characterized in that,
Described transmission end and receiving terminal transmission and receive IR signal.
10. an advertising control method, is characterized in that, comprising:
During being exported from the broadcast data of the Set Top Box of broadcast data being carried out to relaying by display, the broadcasting channel sensed by the operation of described remote controller in received signal changes the step of signal;
When sensing described broadcasting channel and changing signal, cut off the step that the broadcast data to described display exports;
Within the time preset, export the step of the ad data received from the Advertisement Server being registered with ad data and advertising message to described display; And
To be exported as starting point to described display by described ad data, during the time preset described in exceeding, cut off the output of described ad data, and remove the step cut off the broadcast data to described display and export.
11. advertising control method according to claim 10, is characterized in that,
In the step of described output ad data, to described display, described ad data is exported by the order information preset for described ad data.
12. advertising control method according to claim 10, is characterized in that,
Comprise further: the advertisement for the ad data exported to described display is completed the step that information is sent to described Advertisement Server.
13. advertising control method according to claim 12, is characterized in that,
Described advertisement completes the ad data catalogue that information is included in the introversive described display output of certain period.
14. advertising control method according to claim 10, is characterized in that,
Comprise further: every some cycles from described Advertisement Server downloads ad more new data, and upgrade the step of described ad data in order successively.
15. advertising control method according to claim 10, is characterized in that,
After the step of described output ad data, comprise the step of deleting the ad data exported to described display further.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/KR2012/007920 WO2014051181A1 (en) | 2012-09-28 | 2012-09-28 | Apparatus and method for controlling advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104737548A true CN104737548A (en) | 2015-06-24 |
Family
ID=50386563
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201280076158.6A Pending CN104737548A (en) | 2012-09-28 | 2012-09-28 | Apparatus and method for controlling advertisement |
Country Status (7)
| Country | Link |
|---|---|
| US (1) | US20140096155A1 (en) |
| EP (1) | EP2903292A4 (en) |
| KR (1) | KR20150074000A (en) |
| CN (1) | CN104737548A (en) |
| CA (1) | CA2886142A1 (en) |
| HK (1) | HK1211765A1 (en) |
| WO (1) | WO2014051181A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108429924A (en) * | 2017-02-14 | 2018-08-21 | 三星电子株式会社 | Display device and its control method for playing replacement advertisement |
Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017047848A1 (en) * | 2015-09-18 | 2017-03-23 | (주)재플 | Zapping advertisement system using multiplexing characteristics |
| US10547903B2 (en) * | 2015-10-26 | 2020-01-28 | Arris Enterprises, Inc. | Advertisement display based on channel switch |
| GB201721400D0 (en) * | 2017-12-20 | 2018-01-31 | Piksel Inc | Dynamic advert selection for programme playback |
| KR102318660B1 (en) * | 2020-02-28 | 2021-10-28 | (주)재플 | Broadcast receiving apparatus, method and system for providing video zapping advertisement thereof |
| KR102539684B1 (en) * | 2020-12-10 | 2023-06-01 | 상명대학교산학협력단 | Advertisement Removal Method and Adapter Appratus Using Deep Network, and Maching Learning Method for it |
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2012
- 2012-09-28 KR KR1020157010321A patent/KR20150074000A/en not_active Application Discontinuation
- 2012-09-28 CA CA2886142A patent/CA2886142A1/en not_active Abandoned
- 2012-09-28 EP EP12885336.3A patent/EP2903292A4/en not_active Withdrawn
- 2012-09-28 CN CN201280076158.6A patent/CN104737548A/en active Pending
- 2012-09-28 WO PCT/KR2012/007920 patent/WO2014051181A1/en active Application Filing
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2013
- 2013-04-05 US US13/857,952 patent/US20140096155A1/en not_active Abandoned
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2015
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| US20090222851A1 (en) * | 2008-03-02 | 2009-09-03 | Shahar Talmi | Method, device and computer program product for displaying an advertisement to a user |
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| CN108429924B (en) * | 2017-02-14 | 2022-04-26 | 三星电子株式会社 | Display device for playing advertisement for replacement and control method thereof |
Also Published As
| Publication number | Publication date |
|---|---|
| EP2903292A1 (en) | 2015-08-05 |
| US20140096155A1 (en) | 2014-04-03 |
| EP2903292A4 (en) | 2015-08-26 |
| CA2886142A1 (en) | 2014-04-03 |
| HK1211765A1 (en) | 2016-05-27 |
| WO2014051181A1 (en) | 2014-04-03 |
| KR20150074000A (en) | 2015-07-01 |
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