CN106534252A - Method and system for pushing targeted advertisement - Google Patents
Method and system for pushing targeted advertisement Download PDFInfo
- Publication number
- CN106534252A CN106534252A CN201610852545.4A CN201610852545A CN106534252A CN 106534252 A CN106534252 A CN 106534252A CN 201610852545 A CN201610852545 A CN 201610852545A CN 106534252 A CN106534252 A CN 106534252A
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- advertisement
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- 238000000034 method Methods 0.000 title claims abstract description 26
- 230000008685 targeting Effects 0.000 claims description 28
- 230000005540 biological transmission Effects 0.000 claims description 4
- 230000005284 excitation Effects 0.000 description 7
- 230000009286 beneficial effect Effects 0.000 description 2
- 238000010521 absorption reaction Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 230000010354 integration Effects 0.000 description 1
- 230000003993 interaction Effects 0.000 description 1
- 238000004321 preservation Methods 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The present invention discloses a method and system for pushing a targeted advertisement. A first server sends promotion information; user profiles are obtained according to the user's operation for the promotion information; the user profiles are forwarded to a second server; and the second server sends the targeted advertisement to the user according to the user profiles. According to the mode, the information sharing is established among a plurality of servers to allow all the servers to rapidly obtain more user information and send the pointed targeted advertisement according to the user profiles so as to improve the advertisement efficiency.
Description
Technical field
The present invention relates to advertisement promotion technical field, more particularly, to a kind of method and system for pushing targeting advertisement.
Background technology
With the popularization of internet and intelligent terminal, printed matter advertisement, commercials and television advertising increasingly without
Method attracts user, conversely, situation of the Internet advertising in sustainable growth.Shopping at network, comprehensive popularization of mobile terminal shopping
Even more further such that the input of Internet advertising seems is even more important, user general is absorbed how accurately, faster
Advertisement pushing is current common concern in the industry to user.
The content of the invention
The technical problem to be solved is：Offer is a kind of can quickly to be absorbed user and accurately throw in pushing away for advertisement
Send the method and system of targeting advertisement.
In order to solve above-mentioned technical problem, the technical solution used in the present invention is：A kind of side for pushing targeting advertisement is provided
Method, comprises the following steps：
First service end sends promotion message；
Files on each of customers is obtained according to operation of the user to the promotion message；
The files on each of customers is forwarded to second service end；
The second service end sends targeting advertisement according to files on each of customers to user.
For solving the above problems, the present invention also provides a kind of system for pushing targeting advertisement, including：
First service end, for sending promotion message, obtains files on each of customers according to operation of the user to the promotion message,
And the files on each of customers is forwarded to second service end；
Client, for receiving the promotion message, and operates to the promotion message；
Second service end, for receiving the files on each of customers, and sends targeting advertisement according to files on each of customers to user.
The beneficial effects of the present invention is：The present invention sets up information sharing between multiple service ends so that all services
End can faster obtain more user profile, and can targetedly target advertisement according to files on each of customers transmission, improve
Advertising efficiency.
Description of the drawings
Schematic flow sheets of the Fig. 1 for the inventive method embodiment one.
Specific embodiment
By describing the technology contents of the present invention in detail, realizing purpose and effect, below in conjunction with embodiment and coordinate attached
Figure is explained.
The design of most critical of the present invention is:After first service end obtains files on each of customers, files on each of customers is sent to second
Service end so that second service end can not obtain user profile with the case of user's direct interaction.By different services
This information sharing between end so that all service ends can faster obtain more user profile, and can according to
Family archives send and targetedly target advertisement, improve advertising efficiency.
Fig. 1 is refer to, the invention discloses a kind of method for pushing targeting advertisement, comprises the following steps：
First service end sends promotion message；
Files on each of customers is obtained according to operation of the user to the promotion message；
The files on each of customers is forwarded to second service end；
The second service end sends targeting advertisement according to files on each of customers to user.
Knowable to foregoing description, the beneficial effects of the present invention is：By setting up information sharing between multiple service ends,
So that all service ends can faster obtain more user profile, and targetedly target can be sent according to files on each of customers
To advertisement, advertising efficiency is improved.
Further, after second service end receives the files on each of customers, it is that user sets up corresponding account.
Further, second service end sends the targeting advertisement according to the account.
Seen from the above description, service end can set up account for user after other service ends obtain files on each of customers, can
It is sent to target advertisement by account.
Further, the files on each of customers includes user name and contact method.
Further, the contact method includes telephone number, and the second service end is according to telephone number sends
Targeting advertisement.
Seen from the above description, service end can be sent to by phone after other service ends obtain files on each of customers
The note of targeting advertisement, even if user can also receive the advertisement for downloading corresponding application program.
The invention also discloses a kind of system for pushing targeting advertisement, it is characterised in that include：
First service end, for sending promotion message, obtains files on each of customers according to operation of the user to the promotion message,
And the files on each of customers is forwarded to second service end；
Client, for receiving the promotion message, and operates to the promotion message；
Second service end, for receiving the files on each of customers, and sends targeting advertisement according to files on each of customers to user.
Further, after the second service end is additionally operable to receive the files on each of customers, it is that user sets up corresponding account.
Further, second service end is for according to the account transmission targeting advertisement.
Further, the files on each of customers includes user name and contact method.
Further, the contact method includes telephone number, and the second service end is for sending according to telephone number
The targeting advertisement.
Embodiment one
Fig. 1 is refer to, embodiments of the invention are：A kind of method for pushing targeting advertisement, specifically includes following steps：
First service end sends promotion message in application program, and the promotion message may include some business informations, example
Such as merchandise news, discount information etc., to attract user interested in this；Further, promotion message can also include certain
Excitation further to attract user, it is corresponding that excitation includes that such as red packet, integration and/or discount etc., user can be obtained after clicking on
Excitation.The excitation can limit quantity, promote user to click on as early as possible.
User clicks on above-mentioned promotion message, then clicks on if any excitation and gets the excitation (no matter finally whether successfully get
To the excitation) after, first service end can obtain the archive information of user, it may include user name, contact method (phone number
Code, E-mail address etc.), sex, the age, present position etc., if new user, preserve the archive information to customer data base；
If old user, then the archive information and the new archive information for obtaining for having preserved is compared, preservation letter is updated if changing
Breath.
After obtaining User Profile information, the archive information is forwarded to second service end, second service by first service end
After end obtains the archive information, if finding, the user is not yet registered at second service end, with its user name in second service
New account is set up at end.Second service end can also send targeting advertisement by modes such as mobile phone short message or Emails to user,
Can send the information for account being created for which to user, may include the download link of corresponding application programs, Yong Hudian in the information
Application program is downloaded by hitting link and is logged in using the accounts information for receiving, can in the application after downloading application program
Receive more promotion messages.
More service ends are may also include in the present invention, and first service end can be transmitted to after obtaining User Profile information simultaneously
Multiple service ends, multiple service ends can carry out the operation at above-mentioned second service end.Certainly, second service end or above-mentioned multiple
If service end gets User Profile information, other service ends also can be accordingly transmitted to.By the way, in multiple service ends
Establish user profile to share, considerably increase the speed and convenience of user's absorption so that the input of advertisement is more convenient.
Further, first service end alternative forwarding when archive information is forwarded, such as archive information show the use
Family is interested in moving, then its archive information is forwarded to the service end related to motion.
Further, privacy of user is invaded in order to necessary, the present invention can point out the user will after user clicks on promotion message
Its archive information is extracted and forwarded, only user can just be obtained its archive information after clicking on and confirming and be forwarded.
Embodiment two
The embodiment of the present invention two is the corresponding system of method with the push targeting advertisement of embodiment one, specifically include with
Lower part：
First service end, for sending the promotion message, obtains user according to operation of the user to the promotion message
Archives, and the files on each of customers is forwarded to second service end；
Client, for receiving the promotion message, and operates to the promotion message；
Second service end, for receiving the files on each of customers, and sends targeting advertisement according to files on each of customers to user；
Further, more service ends are may also include, archive information can be forwarded to multiple clothes by first service end simultaneously
Business end, meanwhile, the archive information that second service end or other service ends can also be obtained is sent to first service end.
The function of each module and achievable operation are identical with the corresponding module of embodiment one above, will not be described here.
In sum, the method and system of the push targeting advertisement that the present invention is provided, set up letter between multiple service ends
Breath is shared so that all service ends can faster obtain more user profile, and can have pin according to files on each of customers transmission
Targeting advertisement to property, improves advertising efficiency.
Embodiments of the invention are the foregoing is only, the scope of the claims of the present invention is not thereby limited, it is every using this
The equivalents made by bright specification and accompanying drawing content, or the technical field of correlation is directly or indirectly used in, include in the same manner
In the scope of patent protection of the present invention.
Claims (10)
1. it is a kind of to push the method for targetting advertisement, it is characterised in that to comprise the following steps：
First service end sends promotion message；
Files on each of customers is obtained according to operation of the user to the promotion message；
The files on each of customers is forwarded to second service end；
The second service end sends targeting advertisement according to files on each of customers to user.
2. it is according to claim 1 to push the method for targetting advertisement, it is characterised in that second service end receives the user
After archives, it is that user sets up corresponding account.
3. it is according to claim 2 to push the method for targetting advertisement, it is characterised in that second service end is according to the account
Send the targeting advertisement.
4. it is according to claim 1 and 2 to push the method for targetting advertisement, it is characterised in that the files on each of customers includes using
Name in an account book and contact method.
5. it is according to claim 3 to push the method for targetting advertisement, it is characterised in that the contact method includes phone number
Code, the second service end send the targeting advertisement according to telephone number.
6. it is a kind of to push the system for targetting advertisement, it is characterised in that to include：
First service end, for sending promotion message, obtains files on each of customers according to operation of the user to the promotion message, and turns
Send out files on each of customers described to second service end；
Client, for receiving the promotion message, and operates to the promotion message；
Second service end, for receiving the files on each of customers, and sends targeting advertisement according to files on each of customers to user.
7. it is according to claim 6 to push the system for targetting advertisement, it is characterised in that the second service end is additionally operable to connect
After receiving the files on each of customers, it is that user sets up corresponding account.
8. it is according to claim 7 to push the system for targetting advertisement, it is characterised in that second service end is for according to described
Account sends the targeting advertisement.
9. the system that the push according to claim 6 or 7 targets advertisement, it is characterised in that the files on each of customers includes using
Name in an account book and contact method.
10. it is according to claim 9 to push the system for targetting advertisement, it is characterised in that the contact method includes phone
Number, the second service end is for according to the telephone number transmission targeting advertisement.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610852545.4A CN106534252A (en) | 2016-09-26 | 2016-09-26 | Method and system for pushing targeted advertisement |
| PCT/CN2016/103597 WO2018053898A1 (en) | 2016-09-26 | 2016-10-27 | Method and system for pushing targeted advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610852545.4A CN106534252A (en) | 2016-09-26 | 2016-09-26 | Method and system for pushing targeted advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106534252A true CN106534252A (en) | 2017-03-22 |
Family
ID=58344359
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610852545.4A Pending CN106534252A (en) | 2016-09-26 | 2016-09-26 | Method and system for pushing targeted advertisement |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106534252A (en) |
| WO (1) | WO2018053898A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108564508A (en) * | 2018-04-27 | 2018-09-21 | 武汉文都信息技术有限公司 | The method and apparatus of shared trainee's information |
Citations (4)
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| CN102073956A (en) * | 2009-11-19 | 2011-05-25 | 深圳市腾讯计算机系统有限公司 | Data mining-based directional advertisement release method, system and equipment |
| CN104468649A (en) * | 2013-09-16 | 2015-03-25 | 北大方正集团有限公司 | Server, terminal, data pushing system and data pushing method |
| CN104754030A (en) * | 2015-02-12 | 2015-07-01 | 腾讯科技（深圳）有限公司 | User information obtaining method and device |
| CN105245583A (en) * | 2015-09-24 | 2016-01-13 | 北京金山安全软件有限公司 | Promotion information pushing method and device |
Family Cites Families (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| JP2002083116A (en) * | 2000-06-20 | 2002-03-22 | Disparce Inc | Customer information collecting method, customer information providing method, point imparting method, commodity information providing method and customer information collecting device using network |
| US20140025496A1 (en) * | 2010-08-05 | 2014-01-23 | Solariat Inc. | Social content distribution network |
| KR20140098947A (en) * | 2013-01-31 | 2014-08-11 | 삼성전자주식회사 | User terminal, advertisement providing system and method thereof |
| CN104574130A (en) * | 2013-10-28 | 2015-04-29 | 北京大学 | Accurate advertisement injecting method and system based on customer resource library |
| CN104090888B (en) * | 2013-12-10 | 2016-05-11 | 深圳市腾讯计算机系统有限公司 | A kind of analytical method of user behavior data and device |
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2016
- 2016-09-26 CN CN201610852545.4A patent/CN106534252A/en active Pending
- 2016-10-27 WO PCT/CN2016/103597 patent/WO2018053898A1/en active Application Filing
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102073956A (en) * | 2009-11-19 | 2011-05-25 | 深圳市腾讯计算机系统有限公司 | Data mining-based directional advertisement release method, system and equipment |
| CN104468649A (en) * | 2013-09-16 | 2015-03-25 | 北大方正集团有限公司 | Server, terminal, data pushing system and data pushing method |
| CN104754030A (en) * | 2015-02-12 | 2015-07-01 | 腾讯科技（深圳）有限公司 | User information obtaining method and device |
| CN105245583A (en) * | 2015-09-24 | 2016-01-13 | 北京金山安全软件有限公司 | Promotion information pushing method and device |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108564508A (en) * | 2018-04-27 | 2018-09-21 | 武汉文都信息技术有限公司 | The method and apparatus of shared trainee's information |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2018053898A1 (en) | 2018-03-29 |
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Application publication date: 20170322 |