CN106484746A - The analysis method of website transformation event and device - Google Patents
The analysis method of website transformation event and device Download PDFInfo
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- CN106484746A CN106484746A CN201510557604.0A CN201510557604A CN106484746A CN 106484746 A CN106484746 A CN 106484746A CN 201510557604 A CN201510557604 A CN 201510557604A CN 106484746 A CN106484746 A CN 106484746A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The invention discloses a kind of analysis method of website transformation event and device, are related to areas of information technology, website transformation event precision of analysis can be improved.Methods described includes：Obtain conversion access path set first, in the conversion access path set, include multiple conversion access path corresponding with default transformation event type；Then the corresponding multiple difference path node combinations of each conversion access path are generated, and wherein, each the path node combination in the plurality of difference path node combination is made up of the one or more path nodes in the conversion access path；Finally according to occurrence number of each the path node combination described in the plurality of difference path node combination, website transformation event is determined.The present invention is mainly suitable for the reason for analysis promotes website transformation event to occur.
Description
Technical field
The present invention relates to areas of information technology, more particularly to a kind of analysis method of website transformation event and device.
Background technology
With the continuous development of Internet technology, it is analyzed the reason for occur to website transformation event, so as to
The key factor for promoting website transformation event to occur is got, can be that website layout or website marketing are provided
Help, it has also become vital problem in web analytics.Wherein, website transformation event can be complete for user
Become electric business website register, log in, buying, the operation such as portal website's advertisement page browsing.
At present analysis is promoted to the process of website transformation event occurrence cause, all conversions can be built first
Access path, is then to be respectively configured contribution margin on each path node for convert access path per bar, finally
The contribution margin sum being superimposed on each path node for counting all conversion access path, by contribution margin sum
Larger single path node is used as the principal element for promoting website transformation event to occur.Wherein, conversion is accessed
Path is the access path that there occurs website transformation event, and unconverted access path is that website does not occur accordingly
The access path of transformation event, each access path include multiple path nodes.
But using single path node as the principal element for promoting website transformation event to occur, tend not to anti-
The truth that should go out to promote website transformation event to occur, can cause the accurate of website transformation event analysis result
Property is relatively low.
Content of the invention
In view of this, the embodiment of the present invention provides a kind of analysis method of website transformation event and device, mainly
Purpose is to improve website transformation event precision of analysis.
For reaching above-mentioned purpose, present invention generally provides following technical scheme：
On the one hand, a kind of analysis method of website transformation event is embodiments provided, and the method includes：
Conversion access path set is obtained, is included in the conversion access path set and default transformation event
The corresponding multiple conversion access path of type；
The corresponding multiple difference path node combinations of each conversion access path are generated, wherein, the plurality of
Each path node combination in different path node combinations is by or many in the conversion access path
Individual path node composition；
Occurrence is gone out according to each path node combination in the plurality of difference path nodes combination
Number, determines website transformation event.
On the other hand, the embodiment of the present invention also provides a kind of analytical equipment of website transformation event, the device bag
Include：
Acquiring unit, for obtaining conversion access path set, includes in the conversion access path set
Multiple conversion access path corresponding with default transformation event type；
Signal generating unit, for generating the corresponding multiple difference path node combinations of each conversion access path,
Wherein, each the path node combination in the plurality of difference path node combination accesses road by the conversion
One or more path nodes composition in footpath；
Determining unit, each path node for being generated according to the signal generating unit are combined the plurality of
Occurrence number in different path node combinations, determines website transformation event.
By technique scheme, technical scheme provided in an embodiment of the present invention at least has following advantages：
A kind of analysis method of website transformation event provided in an embodiment of the present invention and device, obtain conversion first
Access path set, includes in the conversion access path set corresponding many with default transformation event type
Individual conversion access path；Then the corresponding multiple difference path node combinations of each conversion access path are generated,
Wherein, each the path node combination in the plurality of difference path node combination accesses road by the conversion
One or more path nodes composition in footpath；Combine described many finally according to each path node described
Occurrence number in individual difference path node combination, determines website transformation event.Convert with present analysis website
The mode phase of the principal element single path node occurred as promotion website transformation event during event
Than the present invention is will appear from number of times and is more than or waits according to the corresponding occurrence number of different path nodes combination difference
The principal element that path node combination in predetermined threshold value occurs as promotion website transformation event, can improve
Website transformation event precision of analysis.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technology of the present invention
Means, and being practiced according to the content of specification, and in order to allow above and other objects of the present invention,
Feature and advantage can become apparent, below especially exemplified by the specific embodiment of the present invention.
Description of the drawings
By reading the detailed description of hereafter preferred embodiment, various other advantages and benefit are for ability
Domain those of ordinary skill will be clear from understanding.Accompanying drawing is only used for illustrating the purpose of preferred embodiment, and simultaneously
It is not considered as limitation of the present invention.And in whole accompanying drawing, it is denoted by the same reference numerals identical
Part.In the accompanying drawings：
Fig. 1 is a kind of analysis method schematic flow sheet of website transformation event provided in an embodiment of the present invention；
Fig. 2 is the analysis method schematic flow sheet of another kind website provided in an embodiment of the present invention transformation event；
Fig. 3 is a kind of analytical equipment structural representation of website transformation event provided in an embodiment of the present invention；
Fig. 4 is the analytical equipment structural representation of another kind website provided in an embodiment of the present invention transformation event.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although show in accompanying drawing
The exemplary embodiment of the disclosure, it being understood, however, that may be realized in various forms the disclosure and should be by
Embodiments set forth here is limited.Conversely, provide these embodiments to be able to be best understood from this
Open, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
A kind of analysis method of website transformation event is embodiments provided, as shown in figure 1, the side
Method includes：
101st, conversion access path set is obtained.
Wherein, include in the conversion access path set corresponding with default transformation event type multiple turns
Change access path, in the conversion access path, include at least one path node.The default conversion thing
Part type can be for needing the type of the website transformation event of analysis, and the default transformation event type can be by
User's request is configured, it is also possible to configured by system default, and the embodiment of the present invention is not limited.The net
Stand and when transformation event can carry out network access for user, reach the event of target pages, or Yong Hujin
The event of the specific behavior completed during row network access, for example, website transformation event can be browsed for user
Enrollment page on website；Can also complete on website to register or submit to purchase order for user；May be used also
Think that user completes on website to subscribe to or download data.
For the embodiment of the present invention, presetting transformation event type can include the types such as purchase, registration, divide
During analysis website transformation event, can select according to actual needs to enter the transformation event of specific transformation event type
Row analysis, when the website transformation event for needing analysis is the transformation event with regard to buying, the conversion of acquisition is visited
Include the path node with regard to buying in each access path for asking set of paths, when the net for needing analysis
When transformation event of standing is the transformation event with regard to registering, each of the conversion access path set of acquisition accesses road
All include the path node with regard to registering in footpath.
For the embodiment of the present invention, the conversion that can be obtained from web log file information in predetermined time interval is visited
Set of paths is asked, the predetermined time interval can be configured by user's request, it is also possible to by system default
Configuration, the embodiment of the present invention do not limit, and for example, predetermined time interval is configurable to 1 week, 1 month etc..
The multiple conversion access path included in conversion access path set can be the access path of single attribute,
Can be the access path of multiple attributes, wherein, the attribute of access path can be each section in access path
The corresponding attribute of point, is specifically as follows browser, operating system, traffic source type, advertising channel etc..
For example, the access path of single attribute can be the access path based on advertising channel attribute, specifically may be used
Think sina-->sohu-->360-->sohu-->self-->Iqiyi, in the access path of above-mentioned single attribute
User's access process be the page that the page from Sina website is reached in Sohu.com, then reach Qihoo 360
The page in website, eventually arrives at the page in iqiyi.com website by that analogy；And the access road of two attributes
Footpath can be based on operating system and the access path of browser attribute, be specifically as follows
Android/chrome-->Android/QQBrower-->Android/BaiduBrowser-->Windows/I
E-->IOS/safari, the user's access process in the access path of above-mentioned two attribute are to be from Android operation
The page in Google's browser of system reaches the page in Tengxun's browser of Android operation system, then reaches peace
The page in the baidu browser of tall and erect operating system, then reaches the IE (Internet of Windows operating system
Explorer, the web browser of Microsoft) page in browser, eventually arrive at IOS (I Operation
System, the Mobile operating system of Apple) operating system safari browser in the page.
102nd, each conversion access path corresponding multiple difference path node combinations are generated.
Wherein, each the path node combination in the plurality of difference path node combination is visited by the conversion
The one or more path nodes composition that asks the way in footpath.
For example, conversion access path is node A-->Node B-->Node C-->Node D, converts access path
In include 4 path nodes, respectively node A, node B, node C, node D, conversion access road
The corresponding path node combination in footpath can be the combination of multiple path nodes, be specifically as follows { node A, node
B, node C } path node combination, or the path of { node A, node B, node C, node D }
Combination of nodes, can also combine for the path node of { node C, node D }；The corresponding road of conversion access path
Footpath combination of nodes can also be the combination of single path node, be specifically as follows the path node group of { node A }
Close, can also combine for the path node of { node B }.
103rd, the appearance according to each path node combination described in the plurality of difference path node combination
Number of times, determines website transformation event.
Wherein, the occurrence number can be the occurrence number in the plurality of difference path node combination.
For example, conversion access path set includes three conversion access path, respectively node A->Node B-->
Node C-->Node M, node B-->Node C-->Node D-->Node M, node C-->Node D-->Section
Point E-->Node M, wherein, the path node combination of { node B, node C } is in three conversion access path
Occurrence number be 2, the path node of { node A, node B } combination going out in three conversion access path
Occurrence number is 1.
It is possible to further to count different path nodes combinations in conversion access path set right respectively
After the occurrence number that answers, judge to whether there is in the multiple path node combinations of path node number identical
Combining more than or equal to the path node of pre-determined number, if existing, being extracted in path node number identical
Path node in multiple path node combinations more than or equal to pre-determined number is combined, according to the path node
Combination is analyzed website transformation event.Wherein, the pre-determined number can be configured by user's request,
Can also be configured by system default, the embodiment of the present invention is not limited.The path node number is identical
Multiple path nodes combination can be include identical path node number multiple path nodes combination,
For example, conversion access path is node A->Node B->Node C->Node D, includes in conversion access path
There are 4 path nodes, respectively node A, node B, node C, node D, for conversion access road
The corresponding multiple difference path node combinations in footpath, the path node of { node A, node B, node C } therein
Combination and the path node of { node B, node C, node D } combination with same paths node number, specifically
For 3 path node numbers；Path node combination and { node B, the node C } of { node A, node B }
Path node is combined with same paths node number, specially 2 path node numbers.
For the embodiment of the present invention, needs can be configured according to the actual requirements as website transformation event analysis knot
The path node number of the path node combination of fruit Primary Reference foundation, for example, it is possible to configure website conversion thing
The path node number of the path node combination of part analysis result Primary Reference foundation is 5, that is, experience 5 paths
Node reaches target pages, in the different path nodes combination with 5 path nodes, selects occurrence
Number is combined more than or equal to the path nodes of predetermined threshold value, as promote that website transformation event occurs main because
Element.
For example, there are 10000 kinds of different path node combinations in conversion access path set, contain combination 1
To combination 10000, wherein, the path of 1000 path node combinations in combination 2001 to combination 3000
Node number is identical, specially 5 path nodes, 4000 paths in combination 3001 to combination 7000
The path node number of combination of nodes is identical, specially 4 path nodes, can pre-set path node
Number is the first estate factor that 5 path node combination occurs as promotion website transformation time, can be pre-
The path node that path node number is 4 is first set and combines as the transformation time generation of promotion website second etc.
Level factor.Wherein, two grade factors according to importance ranking be the first estate factor, the second grade factor.
Count path node number be all 5 different path nodes combination in, only combination 2020 go out occurrence
Number is more than or equal to pre-determined number, and is all in 4 different path nodes combination in path node number,
The occurrence number of combination 5001 is more than or equal to pre-determined number, can turn combination 2020 as promotion website
The first estate factor that change event occurs, can be using combination 5001 as promote the generation of website transformation time the
Two grade factors.
For the embodiment of the present invention, according to the corresponding occurrence number of the difference path node combination difference, point
Analysis website transformation event, and then the major influence factors that website transformation event occurs can be promoted, so as to
Can market for website and guidance and help is provided.The website marketing is also referred to as network marketing, and Shi Yi is international mutually
Networking network based on, using digitized information and the network media interactivity come aid in marketing objectives realize
A kind of new marketing mode, belongs to a kind of form of direct marketing, is enterprise marketing practice and modern times
The product that ICT, computer networking technology combine.
Concrete scene for the embodiment of the present invention can be realized by way of generating frequent item set, specifically may be used
To include：When the website transformation event for needing analysis is the transformation event with regard to buying, acquire first
Conversion access path set within 10 days, wherein, converts each conversion access path of access path set
In all include path node with regard to buying, and each access path is all based on operating system/browser
Many tree path；Extracted in each conversion access path again and each path node generate each path node
Set；A rational corresponding support of threshold value, i.e. frequent item set can be pre-set, according to the support
Degree, is calculated frequent item set to each path node set, for example, there are 3 path node set,
Respectively set 1, set 2, set 3, set 1 are the path node of { node A, node B, node C }
Set, set 2 for { node B, node C, node D } path node set, set 3 for node C,
Node D, node E }, support is 1/2, judges the path node combination in each path node set afterwards
Whether set is frequent item set, when path node composite set is combined for the path node of { node A, node B }
During set, occur in that in three path node set 1 time, i.e., go out occurrence in three path node set
The ratio for counting and existing between the number of path node set is 1/3, less than support, it is possible to determine that { node
A, node B } path node composite set be not frequent item set, when path node composite set for node B,
Node C } path node composite set be to occur in that in three path node set 2 times, i.e., at three
In path node set occurrence number and there is path node set number between ratio be 2/3, more than
Degree of holding, it is possible to determine that the path node composite set of { node B, node C } is a frequent item set.
In above-mentioned scene, statistics obtains the occurrence number of the corresponding path node combination of each frequent item set,
Judge to be more than or equal to the presence or absence of occurrence number in the multiple path node combinations of path node number identical
The path node combination of predetermined threshold value, if existing, is more than or equal to the road of predetermined threshold value according to occurrence number
Footpath combination of nodes, analyzing web site transformation event, before website transformation event is analyzed, net can be configured
The path node number of the path node combination of transformation event analysis result Primary Reference foundation of standing is 5, has
In the different path nodes combination of 5 path nodes, path of the occurrence number more than or equal to predetermined threshold value is selected
Combination of nodes, as the principal element for promoting website transformation event to occur, can promote the generation of purchase events.
A kind of analysis method of website transformation event provided in an embodiment of the present invention, obtains conversion first and accesses road
Footpath is gathered, and includes multiple conversions corresponding with default transformation event type in the conversion access path set
Access path；Then the corresponding multiple difference path node combinations of each conversion access path are generated, wherein,
Each path node combination in the plurality of difference path node combination is by the conversion access path
One or more path node compositions；Combine in the plurality of difference finally according to each path node described
Occurrence number in path node combination, determines website transformation event.With present analysis website transformation event
During single path node is compared as the mode of the principal element for promoting website transformation event to occur, this
Invention will appear from number of times more than or equal to default according to the corresponding occurrence number of different path nodes combination difference
The path node combination of threshold value can be improved website and turn as the principal element for promoting website transformation event to occur
Change the accuracy of event analysis result.
The analysis method of another kind of website transformation event is embodiments provided, as shown in Fig. 2 described
Method includes：
201st, with default conversion type corresponding multiple conversion access path are obtained.
Wherein, the default transformation event type can be for needing the type of the website transformation event of analysis, institute
State default transformation event type to be configured by user's request, it is also possible to configured by system default, this
Bright embodiment is not limited.The concept explanation of the website transformation event is may be referred in the step 101
Corresponding description, will not be described here.
For the embodiment of the present invention, presetting transformation event type can include to subscribe to, the type such as log in, download,
In analyzing web site transformation event, the conversion thing to specific transformation event type can be selected according to actual needs
Part is analyzed, when need analysis website transformation event be with regard to subscribe to transformation event when, acquisition many
All include the path node with regard to subscribing in individual conversion access path, when the website transformation event for needing analysis
When being the transformation event with regard to downloading, in multiple access path of acquisition, all include the path section with regard to downloading
Point.
For the embodiment of the present invention, can obtain from web log file information in predetermined time interval with default
The corresponding multiple conversion access path of conversion type, the predetermined time interval can be joined by user's request
Put, it is also possible to configure by system default, the embodiment of the present invention is not limited, and for example, predetermined time interval can
To be configured to 7 days, 15 days etc..The conversion access path can be the access path of single attribute, also may be used
Think the access path of multiple attributes, wherein, the attribute of access path can be each node in access path
Corresponding attribute, is specifically as follows operating system, advertising channel, traffic source type, browser etc..
For example, the access path of single attribute can be the access path based on advertising channel attribute, specifically may be used
Think qq-->sina-->163-->Sohu, the user's access process in the access path of above-mentioned single attribute is
The page in Tengxun website reaches the page in Sina website, then reaches the page in Netease website, finally arrives
Reach the page in Sohu.com；And the access path of two attributes can be based on operating system and browser attribute
Access path, be specifically as follows IOS/safari-->Android/BaiduBrowser-->Android/UC
Brower-->Windows/IE, the user's access process in the access path of above-mentioned two attribute are to grasp from IOS
Make the page that the page in the safari browser of system is reached in the baidu browser of Android operation system, then
The page in the UC browser of Android operation system is reached, the IE for finally reaching Windows operating system is clear
The page that lookes in device.
202nd, judge in each conversion access path with the presence or absence of identical path node.
For example, when conversion access path is node A-->Node B-->During node C, judge that the conversion accesses road
There is no identical path node in footpath on adjacent position；When conversion access path is node A-->Node B-->
Node B-->During node C, judge there is identical path node on adjacent position in the conversion access path.
If 203 are present, judge access time interval between the identical path node whether less than or
Equal to preset time interval threshold value.
Wherein, the preset time interval threshold value can be configured by actual demand, it is also possible to write from memory by system
Recognize and configured, the embodiment of the present invention is not limited.For example, preset time interval threshold value can for 5 seconds,
10 minutes etc..
For example, preset time interval is configurable to 10 seconds, and conversion access path is node A-->Node B-->
Node B-->Node C, wherein, occurs in that identical node B in conversion access path, as first node B
During with the access time between Section Point B at intervals of 1 day, the access between identical path node is judged
Time interval is more than preset time interval, when between the access time between first node B and Section Point B
When 5 seconds are divided into, judge that the access time between identical path node is spaced less than or equal between preset time
Every.
If 204 are less than or equal to the preset time interval threshold value, the identical path node is carried out
Merge.
For example, conversion access path is node A-->Node B-->Node B-->Node D, when judgement first
When access time between node B and Section Point B is spaced less than or equal to preset time interval, by first
Individual node B and Section Point B merges into a node B.
For the embodiment of the present invention, it is less than by the access time interval between judgement identical path node
Or when being equal to the preset time interval threshold value, the identical path node is merged, it is possible to reduce
The access path node repeated in one access path, can remove multiple conversion access path of acquisition
The middle interference that there is duplicate paths node, it is to avoid the impact that duplicate paths node is analyzed to website transformation event,
And then website transformation event precision of analysis can be improved.
205th, conversion access path set is generated.
Wherein, include in the conversion access path set corresponding many with the default transformation event type
Individual conversion access path, includes at least one path node in the conversion access path.
206th, the conversion access path set is obtained.
207th, each conversion access path corresponding multiple difference path node combinations are generated.
Wherein, each the path node combination in the plurality of difference path node combination is visited by the conversion
The one or more path nodes composition that asks the way in footpath.
For example, conversion access path is node C-->Node D-->Node E-->Node F-->Node G, conversion
Access path includes 5 path nodes, respectively node C, node D, node E, node F, node G,
The corresponding path node combination of conversion access path can be the combination of multiple path nodes, be specifically as follows { section
Point C, node D, node E } path node combination, or node D, node E, node F, section
Point G } path node combination, can also be { node C, node D, node E, node F, node G }
Path node is combined；The combination of conversion access path corresponding path node can with the combination of single path node,
The path node combination of { node C } is specifically as follows, can also be combined for the path node of { node D }.
208th, the appearance according to each path node combination described in the plurality of difference path node combination
Number of times, determines website transformation event.
Wherein, the occurrence number can be the occurrence number in the plurality of difference path node combination.
For example, conversion access path set includes four conversion access path, respectively node 1->Node 2-->
Node 3-->Node 10, node 2-->Node 3-->Node 4-->Node 10, node 3-->Node 4-->
Node 5-->Node 10, node 1-->Node 2-->Node 3-->Node 4-->Node 10, wherein, { section
Point 1, node 2, node 3 } occurrence numbers of the path node combination in four conversion access path be 2,
Occurrence number of the path node combination of { node 2, node 3 } in four conversion access path is 3.
For the embodiment of the present invention, also include before the step 208：Statistics each path node described
Combine the occurrence number in the plurality of difference path node combination；Judge the plurality of difference path node
Occurrence number in combination with the presence or absence of path node combination is more than or equal to preset times；The step 208
Can include：If existing, according to the occurrence number of path node combination in multiple difference path node combinations
More than or equal to the preset times, website transformation event is determined.Wherein, the preset times can be by reality
Border demand is configured, it is also possible to configured by system default, and the embodiment of the present invention is not limited.
Specifically, judge in the combination of path node number identical multiple path nodes with the presence or absence of described go out
Occurrence number is combined more than or equal to the path node of predetermined threshold value, if existing, big according to the occurrence number
In or equal to the predetermined threshold value path node combine, determine website transformation event.Wherein, the path
The concept explanation of the multiple path node combinations of node number identical may be referred to corresponding in the step 103
Description, will not be described here.
For the embodiment of the present invention, needs can be configured according to the actual requirements as website transformation event analysis knot
The path node number of the path node combination of fruit Primary Reference foundation, for example, it is possible to configure website conversion thing
The path node number of the path node combination of part analysis result Primary Reference foundation is 4, that is, experience 4 paths
Node reaches target pages, in the different path nodes combination with 4 path nodes, selects occurrence
Number is combined more than or equal to the path nodes of predetermined threshold value, as promote that website transformation event occurs main because
Element.
For example, there are 1000 kinds of different path node combinations in conversion access path set, contain combination 1
To combination 1000, wherein, the path node of 100 path node combinations in combination 101 to combination 200
Number is identical, specially 4 path nodes, 300 path node combinations in combination 201 to combination 500
Path node number identical, specially 3 path nodes, combination 501 to combination 900 in 400
The path node number of path node combination is identical, and specially 2 path nodes can pre-set path
Node number is the first estate factor that 4 path node combination occurs as promotion website transformation time, can
To pre-set the combination of path node that path node number is 3 as promoting the of website transformation time generation
Two grade factors, can pre-set the path node combination that path node number is 2 and turn as promotion website
The tertiary gradient factor that the change time occurs.Wherein, Three Estate factor is the first estate according to importance ranking
Factor, the second grade factor, tertiary gradient factor.
Under above-mentioned scene, count and in 4 different path nodes combination, be only all in path node number
There is the occurrence number of combination 105 more than or equal to predetermined threshold value, 3 do not go the same way is all in path node number
In the combination of nodes of footpath, the occurrence number of only combination 220 is more than or equal to predetermined threshold value, and saves in path
Point number is all in 2 different path nodes combination, and the occurrence number of only combination 666 is more than or equal to pre-
If threshold value, can combination 105 as the first estate factors for promoting the generation of website transformation event, can be by
Combination 220, can be using combination 666 as rush used as the second grade factor for promoting website transformation time to occur
Enter the tertiary gradient factor that website transformation event occurs.
For the embodiment of the present invention, by being more than or equal to the road of the predetermined threshold value according to the occurrence number
Footpath combination of nodes, determines website transformation event, with present analysis website transformation event during by single road
Footpath node is compared as the mode of the principal element for promoting website transformation event to occur, and can improve website conversion
The accuracy of event analysis result.
For the embodiment of the present invention, also include before the step 208：Unconverted access path set is obtained,
Include in the unconverted access path set corresponding multiple unconverted with the default transformation event type
Access path；The corresponding multiple difference path nodes combinations of each unconverted access path are generated, wherein,
Each path node combination in the plurality of difference path node combination is by the conversion access path
One or more path node compositions；The step 208 can also include：According to the conversion access path
Occurrence number of each path node combination in the plurality of difference path node combination in set, and institute
State each path node combination in unconverted access path set to correspond in the unconverted access path set
Path node combination in occurrence number, determine website transformation event.
Wherein, unconverted access path can be not comprising the access for having destination path node in access path
, i.e., there is no website transformation event in path, for example, when user carries out network access, do not reach mesh
The mark page, target pages can complete the page, subscribe to success page, login account success page etc. for order.
For example, in conversion access path set, statistics has obtained path node number and has been all 4 do not go the same way
In the combination of nodes of footpath, occurrence number combines A more than or equal to the path node of predetermined threshold value, specially node A,
Node B, node C, node D } path node combination, and in unconverted access path set, count
B is combined to path node of the occurrence number more than or equal to predetermined threshold value, specially { node B, node C, section
Point D } path node combination, compared with path node combination B and path node combination A, lacked node A,
Can be using node A as the latency for not promoting website transformation event to occur.
For the embodiment of the present invention, by according to different path node combinations in the conversion access path set
In corresponding occurrence number and the unconverted access path set, different path nodes combinations are corresponded to respectively respectively
Occurrence number, analyzing web site transformation event, can not promoted that website transformation event occurs potential because
Element, can make website transformation event analysis result more comprehensive.
Specifically, described according to each path node combination in the conversion access path set described many
Occurrence number in individual difference path node combination, and each path in the unconverted access path set
Occurrence number of the combination of nodes in the corresponding path node combination of the unconverted access path set, determines
Website transformation event includes：Determine the occurrence number of path node combination more than or equal to preset times respectively
First path combination of nodes and the combination of the second path node；Wherein, the first path combination of nodes is described
Path node combination in conversion access path set, second path node are combined as the non-transformed visit
Ask the path node combination in set of paths；Extract the first path combination of nodes to save with second path
Difference path node combination between point combination, the difference path node are combined by the first path node
In the path node that includes of combination, different from the path node that second path node combination includes one
Or multiple path node compositions；Obtain in the first path combination of nodes and combine with the difference path node
The path node combination of coupling；Combine with the difference path node according in the first path combination of nodes
The path node combination of coupling, determines website transformation event.Wherein, the preset times can be by actual need
Ask and configured, it is also possible to configured by system default, the embodiment of the present invention is not limited.
For example, in conversion access path set, statistics has obtained path node number and has been all 5 do not go the same way
In the combination of nodes of footpath, occurrence number is more than or equal to the first path combination of nodes of predetermined threshold value, specially { node
A, node B, node C, node D, node E } path node combination, and in unconverted access path collection
In conjunction, statistics has obtained occurrence number and has combined more than or equal to the second path node of predetermined times threshold value, tool
Body is combined for the path node of { node A, node B }, extracts first path combination of nodes and the second path node
Difference path node combination between combination, specially the path node group of { node C, node D, node E }
Close, acquire in first path combination of nodes and M is combined with the path node of difference path node combinations matches,
The path node of specially { node C, node D, node E } is combined, and is combined M according to path node and is analyzed net
Stand transformation event.
For the embodiment of the present invention, saved with the difference path by obtaining in the first path combination of nodes
The path node combination of point combinations matches, is saved with the difference path according in the first path combination of nodes
The path node combination of point combinations matches, determines website transformation event, filters in first path combination of nodes
Fall the element with the second path node combinations matches, can further improve website transformation event analysis result
Accuracy.
Can be as follows for embodiment of the present invention concrete application scene, but not limited to this, including：
First preset conversion type for subscribe to type, from web log file information obtain 15 days in subscribe to class
The corresponding multiple conversion access path of type, judge to whether there is on adjacent position in each conversion access path
Identical path node, for example, one of conversion access path is node 1-->Node 1-->Node 2-->
, then there is identical path node on the adjacent position in the conversion access path in node 3；Then judge identical
Path node between access time interval whether be less than or equal to 5 seconds, if being less than or equal to 5 seconds,
Identical path node is merged；After merging treatment, regeneration conversion access path set；
The conversion access path set is acquired, is generated each conversion access path and distinguishes corresponding multiple paths
Combination of nodes, counts the different path node combinations and distinguishes corresponding occurrence number, judge in path node
Path in the multiple path node combinations of number identical with the presence or absence of occurrence number more than or equal to predetermined threshold value is saved
Point combination, if existing, combines according to path node of the occurrence number more than or equal to predetermined threshold value, analysis
Website transformation event, before website transformation event is analyzed, can configure website transformation event analysis knot
The path node number of the path node combination of fruit Primary Reference foundation is 5, has 5 path nodes not
With in path node combination, the path node for selecting occurrence number to be more than or equal to predetermined threshold value is combined, as
The principal element for promoting website transformation event to occur, for promoting the generation of subscription event.
Further, before being analyzed website transformation event in above-mentioned scene, can also acquire not
Conversion access path set, wherein, includes in unconverted access path set corresponding many with subscription type
Individual unconverted access path, generates each unconverted access path and distinguishes corresponding multiple path nodes combinations,
According to the corresponding occurrence number of different path nodes combination difference in the conversion access path set and described not
In conversion access path set, corresponding occurrence number is distinguished in different path node combinations, and analyzing web site converts thing
Part, specifically, in conversion access path set, statistics has obtained the difference that path node number is all 5
In path node combination, occurrence number is more than or equal to the path node combination A of predetermined threshold value, specially { node
A, node B, node C, node D, node E }, in unconverted access path set, statistics is gone out
Occurrence number combines B more than or equal to the path node of predetermined threshold value, specially node A, node B, node D,
Node E } path node combination, compared with path node combination B and path node combination A, lacked node
C, can be using node C as the latency for not promoting website transformation event to occur.
Further, after in above-mentioned scene, statistics has obtained path node combination A, in unconverted access
In set of paths, also statistics has obtained path node combination C of the occurrence number more than or equal to predetermined threshold value, tool
Body is combined for the path node of { node A, node B }, is extracted path node combination A and is combined C with path node
Between difference path node combination, specially { node C, node D, node E } path node combination,
Acquire in path node combination A and D is combined with the path node of difference path node combinations matches, specially
The path node combination of { node C, node D, node E }, can combine D analyzing web site according to path node
Transformation event, filters out the element for combining C coupling with path node, Ke Yijin in path node combination A
One step ground improves website transformation event precision of analysis.
The analysis method of another kind website provided in an embodiment of the present invention transformation event, obtains conversion first and accesses
Set of paths, includes in the conversion access path set corresponding with default transformation event type multiple turns
Change access path；Then the corresponding multiple difference path node combinations of each conversion access path are generated, its
In, each path node in the plurality of difference path node combination is combined by the conversion access path
In one or more path nodes composition；Combine the plurality of finally according to each path node described
Occurrence number in different path node combinations, determines website transformation event.Thing is converted with present analysis website
The mode phase of the principal element single path node occurred as promotion website transformation event during part
Than the present invention is will appear from number of times and is more than or waits according to the corresponding occurrence number of different path nodes combination difference
The principal element that path node combination in predetermined threshold value occurs as promotion website transformation event, can improve
Website transformation event precision of analysis.
Further, implementing as method shown in Fig. 1, embodiments provides a kind of website
The analytical equipment of transformation event, as shown in figure 3, described device includes：Acquiring unit 31, signal generating unit 32,
Determining unit 33.
The acquiring unit 31, can be used for obtaining conversion access path set, the conversion access path collection
Include multiple conversion access path corresponding with default transformation event type in conjunction.
The signal generating unit 32, can be used for generating the corresponding multiple difference paths of each conversion access path
Combination of nodes, wherein, each path node in the plurality of difference path node combination is combined by described
One or more path nodes composition in conversion access path.
The determining unit 33, can be used for each the path node group generated according to the signal generating unit 32
The occurrence number in the plurality of difference path node combination is closed, determines website transformation event.
It should be noted that involved by a kind of analytical equipment of website transformation event provided in an embodiment of the present invention
Other of each functional unit are accordingly described, and be may be referred to the corresponding description of Fig. 1, be will not be described here.
A kind of analytical equipment of website transformation event provided in an embodiment of the present invention, obtains conversion first and accesses road
Footpath is gathered, and includes multiple conversions corresponding with default transformation event type in the conversion access path set
Access path；Then the corresponding multiple difference path node combinations of each conversion access path are generated, wherein,
Each path node combination in the plurality of difference path node combination is by the conversion access path
One or more path node compositions；Combine in the plurality of difference finally according to each path node described
Occurrence number in path node combination, determines website transformation event.With present analysis website transformation event
During single path node is compared as the mode of the principal element for promoting website transformation event to occur, this
Invention will appear from number of times more than or equal to default according to the corresponding occurrence number of different path nodes combination difference
The path node combination of threshold value can be improved website and turn as the principal element for promoting website transformation event to occur
Change the accuracy of event analysis result.
Further, implementing as method shown in Fig. 2, embodiments provides another kind of net
Stand the analytical equipment of transformation event, as shown in figure 4, described device includes：Acquiring unit 41, signal generating unit
42nd, determining unit 43.
The acquiring unit 41, can be used for obtaining conversion access path set, the conversion access path collection
Include multiple conversion access path corresponding with default transformation event type in conjunction.
The signal generating unit 42, can be used for generating the corresponding multiple difference paths of each conversion access path
Combination of nodes, wherein, each path node in the plurality of difference path node combination is combined by described
One or more path nodes composition in conversion access path.
The determining unit 43, can be used for each the path node group generated according to the signal generating unit 42
The occurrence number in the plurality of difference path node combination is closed, determines website transformation event.
Further, described device also includes：Statistic unit 44, judging unit 45.
The statistic unit 44, can be used for statistics each path node described and combines in the plurality of difference
Occurrence number in path node combination.
The judging unit 45, can be used for judging in the plurality of difference path node combination with the presence or absence of road
The occurrence number of footpath combination of nodes is more than or equal to preset times.
The determining unit 43, if specifically can be used for the judging unit 45 to judge the plurality of not go the same way
There is the occurrence number of path node combination in the combination of nodes of footpath more than or equal to preset times, then according to multiple
In different path node combinations, the occurrence number of path node combination is more than or equal to the preset times, determines
Website transformation event.
The acquiring unit 41, can be also used for obtaining unconverted access path set, the unconverted access
Include multiple unconverted access path corresponding with the default transformation event type in set of paths.
The signal generating unit 42, can be also used for generating the corresponding multiple differences of each unconverted access path
Path node is combined, wherein, each path node combination in the plurality of difference path nodes combination by
One or more path nodes composition in the conversion access path.
The determining unit 43, specifically can be also used for according to each road in the conversion access path set
Occurrence number of the footpath combination of nodes in the plurality of difference path node combination, and the unconverted access road
In the set of footpath, the combination of each path node is in the corresponding path node combination of the unconverted access path set
In occurrence number, determine website transformation event.
Further, the analytic unit 43 includes：Determining module 431, extraction module 432, acquisition mould
Block 433.
The determining module 431, can be used for determining that the occurrence number of path node combination is more than or equal to respectively
The first path combination of nodes of preset times and the combination of the second path node；Wherein, the first path node
The path node combination being combined as in the conversion access path set, second path node are combined as institute
State the path node combination in non-transformed access path set.
The extraction module 432, can extract the first path combination of nodes with the second path node group
Difference path node combination between conjunction, the difference path node are combined by the first path combination of nodes
Comprising path node in, different from second path node path node that includes of combination one or many
Individual path node composition.
The acquisition module 433, can be used for obtaining in the first path combination of nodes with the difference path
The path node combination of combination of nodes coupling.
The determining module 431, can be also used for according in the first path combination of nodes with the difference road
The path node combination of footpath node combinations matches, determines website transformation event.
Further, described device also includes：Combining unit 46.
The acquiring unit 41, can be also used for obtain with described default conversion type corresponding multiple conversion visit
Ask the way footpath.
The judging unit 45, can be also used for judging that each conversion that the acquiring unit is obtained accesses road
Whether there is identical path node in footpath.
The judging unit 45, if can be also used for judging there is identical in each conversion access path
Whether path node, then judge the access time interval between the identical path node less than or equal to pre-
Put time interval threshold value.
The combining unit 46, if can be used for the judging unit 45 to judge the identical path node
Between access time interval be less than or equal to the preset time interval threshold value, then by the identical path
Node is merged.
The signal generating unit 42, can be also used for generating the conversion access path set.
It should be noted that involved by the analytical equipment of another kind website provided in an embodiment of the present invention transformation event
And other of each functional unit are accordingly described, the corresponding description of Fig. 2 is may be referred to, be will not be described here.
The analytical equipment of another kind website provided in an embodiment of the present invention transformation event, obtains conversion first and accesses
Set of paths, includes in the conversion access path set corresponding with default transformation event type multiple turns
Change access path；Then the corresponding multiple difference path node combinations of each conversion access path are generated, its
In, each path node in the plurality of difference path node combination is combined by the conversion access path
In one or more path nodes composition；Combine the plurality of finally according to each path node described
Occurrence number in different path node combinations, determines website transformation event.Thing is converted with present analysis website
The mode phase of the principal element single path node occurred as promotion website transformation event during part
Than the present invention is will appear from number of times and is more than or waits according to the corresponding occurrence number of different path nodes combination difference
The principal element that path node combination in predetermined threshold value occurs as promotion website transformation event, can improve
Website transformation event precision of analysis.
Through the above description of the embodiments, those skilled in the art can be understood that this
Bright can add the mode of required common hardware by software to realize, naturally it is also possible to by hardware, but a lot
In the case of the former is more preferably embodiment.Based on such understanding, technical scheme substantially or
Person says that the part contributed by prior art can be embodied in the form of software product, and the computer is soft
Part product is stored in the storage medium that can read, such as the floppy disk of computer, hard disk or CD etc., if including
Dry instruction is used so that a computer equipment (can be personal computer, server, or the network equipment
Deng) execute each embodiment of the present invention described in method.
The above, the only specific embodiment of the present invention, but protection scope of the present invention is not limited to
This, any those familiar with the art the invention discloses technical scope in, can readily occur in
Change or replacement, should all be included within the scope of the present invention.Therefore, protection scope of the present invention should
It is defined by the scope of the claims.
Claims (10)
1. a kind of analysis method of website transformation event, it is characterised in that include：
Conversion access path set is obtained, is included in the conversion access path set and default transformation event
The corresponding multiple conversion access path of type；
The corresponding multiple difference path node combinations of each conversion access path are generated, wherein, the plurality of
Each path node combination in different path node combinations is by or many in the conversion access path
Individual path node composition；
Occurrence is gone out according to each path node combination in the plurality of difference path nodes combination
Number, determines website transformation event.
2. the analysis method of website transformation event according to claim 1, it is characterised in that the side
Method also includes：
Statistics each path node combination described goes out occurrence in the plurality of difference path nodes combination
Number；
Judge that the occurrence number in the plurality of difference path node combination with the presence or absence of path node combination is more than
Or it is equal to preset times；
Appearance of each path node combination in the plurality of difference path node combination described in the basis
Number of times, determines that website transformation event includes：
If exist, according to multiple difference path nodes combination in path node combination occurrence number more than or
Equal to the preset times, website transformation event is determined.
3. the analysis method of website transformation event according to claim 1, it is characterised in that the side
Method also includes：
Unconverted access path set is obtained, is included in the unconverted access path set default with described
The corresponding multiple unconverted access path of transformation event type；
The corresponding multiple difference path nodes combinations of each unconverted access path are generated, wherein, described many
Each path node combination in individual difference path node combination by the conversion access path or
Multiple path node compositions；
Appearance of each path node combination in the plurality of difference path node combination described in the basis
Number of times, determines that website transformation event includes：
Saved in the plurality of difference path according to each path node combination in the conversion access path set
Occurrence number in point combination, and each path node is combined in institute in the unconverted access path set
The occurrence number in the corresponding path node combination of unconverted access path set is stated, determines website transformation event.
4. the analysis method of the website transformation event according to Claims 2 or 3, it is characterised in that institute
State according to each path node combination in the conversion access path set in the plurality of difference path node
In occurrence number and the unconverted access path set in combination the combination of each path node described not
Occurrence number in the corresponding path node combination of conversion access path set, determines that website transformation event includes：
Determine the first path node group of the occurrence number more than or equal to preset times of path node combination respectively
Close and the combination of the second path node；Wherein, the first path combination of nodes is the conversion access path collection
Path node combination in conjunction, second path node are combined as in the non-transformed access path set
Path node is combined；
Extract the first path combination of nodes combine with second path node between difference path node
Combination, in the path node that the difference path node combination is included by the first path combination of nodes, with
Second path node combines the different one or more path nodes composition of the path node for including；
Obtain the path node group with the difference path node combinations matches in the first path combination of nodes
Close；
According to the path node group in the first path combination of nodes with the difference path node combinations matches
Close, determine website transformation event.
5. the analysis method of website transformation event according to claim 1, it is characterised in that described obtain
Before taking conversion access path set, also include：
Obtain and the default conversion corresponding multiple conversion access path of type；
Judge in each conversion access path with the presence or absence of identical path node；
If existing, judge whether the interval of the access time between the identical path node is less than or equal to
Preset time interval threshold value；
If being less than or equal to the preset time interval threshold value, the identical path node is merged；
Generate the conversion access path set.
6. a kind of analytical equipment of website transformation event, it is characterised in that include：
Acquiring unit, for obtaining conversion access path set, includes in the conversion access path set
Multiple conversion access path corresponding with default transformation event type；
Signal generating unit, for generating the corresponding multiple difference path node combinations of each conversion access path,
Wherein, each the path node combination in the plurality of difference path node combination accesses road by the conversion
One or more path nodes composition in footpath；
Determining unit, each path node for being generated according to the signal generating unit are combined the plurality of
Occurrence number in different path node combinations, determines website transformation event.
7. the analytical equipment of website transformation event according to claim 6, it is characterised in that the dress
Putting also includes：Statistic unit and judging unit；
The statistic unit, saves in the plurality of difference path for counting each path node combination described
Occurrence number in point combination；
The judging unit, for judging in the plurality of difference path node combination with the presence or absence of path node
The occurrence number of combination is more than or equal to preset times；
The determining unit, if judge the plurality of difference path node group specifically for the judging unit
There is the occurrence number of path node combination in conjunction more than or equal to preset times, then according to multiple difference paths
In combination of nodes, the occurrence number of path node combination is more than or equal to the preset times, determines that website converts
Event.
8. the analytical equipment of website transformation event according to claim 6, it is characterised in that
The acquiring unit, is additionally operable to obtain unconverted access path set, the unconverted access path collection
Include multiple unconverted access path corresponding with the default transformation event type in conjunction；
The signal generating unit, is additionally operable to generate the corresponding multiple difference paths section of each unconverted access path
Point combination, wherein, each path node in the plurality of difference path node combination is combined by described turn
Change the one or more path nodes composition in access path；
The determining unit, is specifically additionally operable to according to each path node in the conversion access path set
Combine the occurrence number in the plurality of difference path node combination, and the unconverted access path set
In each path node combination going out in the corresponding path node combination of the unconverted access path set
Occurrence number, determines website transformation event.
9. the analytical equipment of the website transformation event according to claim 7 or 8, it is characterised in that institute
Stating determining unit includes：
Determining module, for determining the occurrence number of path node combination more than or equal to preset times respectively
First path combination of nodes and the combination of the second path node；Wherein, the first path combination of nodes is described
Path node combination in conversion access path set, second path node are combined as the non-transformed visit
Ask the path node combination in set of paths；
Extraction module, for extracting between the first path combination of nodes combined with second path node
The combination of difference path node, the difference path node combination includes by the first path combination of nodes
In path node, the different one or more paths of the path node for including are combined from second path node
Node constitutes；
The acquisition module, distinguishes path node group for obtaining in the first path combination of nodes with described
Close the path node combination of coupling；
Determining module, is additionally operable to combine with the difference path node according in the first path combination of nodes
The path node combination of coupling, determines website transformation event.
10. the analytical equipment of website transformation event according to claim 6, it is characterised in that described
Device also includes：Combining unit；
The acquiring unit, is additionally operable to obtain and the default conversion corresponding multiple conversion access path of type；
The judging unit, be additionally operable to judge in each conversion access path that the acquiring unit is obtained be
No have identical path node；
The judging unit, if be additionally operable to judge there is identical path section in each conversion access path
Whether point, then judge the access time interval between the identical path node less than or equal to preset time
Interval threshold；
The combining unit, if judge the visit between the identical path node for the judging unit
Ask that the identical path node less than or equal to the preset time interval threshold value, is then carried out by time interval
Merge；
The signal generating unit, is additionally operable to generate the conversion access path set.
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