CN106484744B - Keyword uploading method and device - Google Patents
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- CN106484744B CN106484744B CN201510557086.2A CN201510557086A CN106484744B CN 106484744 B CN106484744 B CN 106484744B CN 201510557086 A CN201510557086 A CN 201510557086A CN 106484744 B CN106484744 B CN 106484744B
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Abstract
The invention discloses a keyword uploading method and device, relates to the technical field of information, and can improve the efficiency of keyword uploading. The method comprises the following steps: receiving a keyword uploading instruction, wherein the keyword uploading instruction comprises a keyword to be uploaded and identification information of a media platform corresponding to the keyword; calculating the keywords corresponding to the identification information of each media platform; and uploading the keywords respectively corresponding to the identification information of each media platform to each media platform in parallel. The method and the device are suitable for uploading the keywords.
Description
Technical Field
The invention relates to the technical field of information, in particular to a keyword uploading method and device.
Background
With the continuous development of internet technology, search engine marketing has become an important means for internet marketing. The search engine marketing refers to network marketing based on a search engine platform, the search engine advertisement is also called keyword advertisement, and the advertisement is an advertisement which is written by an advertiser according to the determined keywords of the content, characteristics and the like of the product or service of the advertiser and is put on the search engine by self pricing. When the content searched by the user matches the advertiser's keyword, the corresponding advertisement may be presented and charged after the user clicks according to the advertiser's bid for the keyword. When an advertiser carries out search engine marketing, in order to expand marketing effects, the advertiser usually chooses to promote the search engine on a plurality of media platforms, such as the hundredth search engine, dog search, 360 and the like which are mainstream in China, namely, keywords need to be uploaded on the plurality of media platforms in advance.
At present, the keywords are generally uploaded in a manner of uploading the keywords one by one on a media platform, that is, the keywords are uploaded on one media platform and then uploaded on other media platforms, however, when the keywords are uploaded in a manner of uploading the keywords on one by one on the media platforms, the uploading operation is required for each media platform, so that the uploading process of the keywords can be completed only through multiple uploading operations, and the efficiency of uploading the keywords is low.
Disclosure of Invention
In view of the above, the present invention provides a keyword uploading method and apparatus, and mainly aims to improve the efficiency of keyword uploading.
According to an aspect of the present invention, there is provided a keyword uploading method: the method comprises the following steps:
receiving a keyword uploading instruction, wherein the keyword uploading instruction comprises a keyword to be uploaded and identification information of a media platform corresponding to the keyword;
calculating the keywords corresponding to the identification information of each media platform;
and uploading the keywords respectively corresponding to the identification information of each media platform to each media platform in parallel.
According to another aspect of the present invention, there is provided a keyword uploading apparatus, including:
the system comprises a receiving unit, a processing unit and a processing unit, wherein the receiving unit is used for receiving a keyword uploading instruction, and the keyword uploading instruction comprises a keyword to be uploaded and identification information of a media platform corresponding to the keyword;
the statistical unit is used for counting the keywords respectively corresponding to the identification information of each media platform received by the receiving unit;
and the uploading unit is used for uploading the keywords respectively corresponding to the identification information of each media platform counted by the counting unit to each media platform in parallel.
By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:
the invention provides a keyword uploading method and a keyword uploading device, wherein after a keyword uploading instruction is received, the keyword uploading instruction comprises keywords to be uploaded to a plurality of media platforms and identification information of the media platforms corresponding to the keywords; calculating the keywords corresponding to the identification information of each media platform; and then, parallelly uploading the keywords respectively corresponding to the identification information of each media platform to each media platform. Compared with the existing method of uploading keywords one by adopting a media platform, the embodiment of the invention uniformly receives the keywords to be uploaded to a plurality of media platforms, divides the keywords to be uploaded according to the identification information of the media platforms, and uploads the keywords to be uploaded to each media platform in parallel according to the identification information of each media platform, so that the keywords can be uploaded to the plurality of media platforms through one-time uploading operation, and the keyword uploading efficiency can be improved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart illustrating a keyword uploading method according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating another keyword uploading method according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram illustrating a keyword uploading apparatus according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram illustrating another keyword uploading apparatus according to an embodiment of the present invention;
FIG. 5 is a schematic diagram of a keyword input interface according to an embodiment of the present invention;
fig. 6 is a schematic diagram of another keyword input interface according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The embodiment of the invention provides a keyword uploading method, as shown in fig. 1, the method comprises the following steps:
101. and receiving a keyword uploading instruction.
The keyword uploading instruction comprises a keyword to be uploaded and identification information of a media platform corresponding to the keyword. When an advertiser carries out search engine marketing, a marketing plan is usually made according to the content of products or services of a company. The keywords to be uploaded are generally selected by the advertiser according to the content of the product or service of the company where the advertiser is located when the advertiser makes a marketing plan. The selected keywords can accurately reflect the content of products or services of the company where the advertiser is located. When the content searched on the media platform by the user is matched with the keywords of the advertiser, the content of the product or service of the company where the advertiser is located is displayed on the search page, so that the user can click the link to enter the website of the company where the advertiser is located, and the occurrence of transaction is facilitated. For example, when the service content provided by the company where the advertiser is located is a lodging and booking service, the keywords "low-priced hotel", "cheap lodging", "cheap hotel", "preferential hotel", "cheap hotel", "booking hotel" and the like can be selected. When the content searched by the user on the media platform contains the keyword or is matched with the keyword, the hotel reservation service content of the company where the advertiser is located is displayed on the search page, so that the user can click the link to enter the website of the company where the advertiser is located and reserve hotels or hotels in the website.
The keywords to be uploaded can be all keywords which need to be uploaded to a plurality of media platforms by an advertiser, and the marketing effect of products or services can be expanded as the advertiser promotes the products or services on the plurality of media platforms when marketing search engines. The media platform may be a search engine platform, and specifically may be a search engine platform that is mainstream abroad, such as google search platform, yahoo search platform, or a hundred-degree search platform, dog search platform, 360, Tencent search platform, and the like that are mainstream search engine platforms in China, and the embodiment of the present invention is not limited. The identification information of the media platform may be name information of the media platform, and may also be website information of the media platform, which is not limited in the embodiments of the present invention. The name information of the media platform may be specifically Chinese name information, such as "google", "yahoo", "Baidu", and "dog search", or may also be English name information, such as "google", "yahoo", "baidu", and "sogou", which is not limited in the embodiments of the present invention. The website information of the media platform may specifically be a domain name of the media platform, such as "https:// www.google.com", "https:// www.yahoo.com", "https:// www.baidu.com", or may also be a URL (Uniform resource locator) of the media platform, which is not limited in the embodiment of the present invention.
For the embodiment of the invention, the advertiser can input the keywords to be uploaded and the identification information of the media platform corresponding to the keywords on the input interface of the keyword uploading device, and send the keyword uploading instruction to the keyword uploading device when clicking the determined button, so that the keyword uploading device can receive the keyword uploading instruction. The keywords to be uploaded can be all keywords which need to be uploaded to a plurality of media platforms by an advertiser, and the keywords can be uploaded to the media platforms by integrating all the keywords of each media platform which need to be uploaded, so that the keyword uploading efficiency can be improved and the user experience can be improved.
102. And counting the keywords respectively corresponding to the identification information of each media platform.
For the embodiment of the present invention, each keyword corresponds to the identification information of one media platform, and the keywords input by the user and required to be uploaded can be divided according to the identification information of the media platforms, that is, the keywords with the same identification information of the media platforms are counted together, and step 102 may specifically be: and according to the identification information of the media platforms, counting the keywords corresponding to the identification information of each media platform.
For example, the advertiser inputs the keyword to be uploaded and the identification information of the media platform corresponding to the keyword on the input interface of the keyword uploading device, which are "baidu australian low-price lodging reservation, baidu australian cheapest hotel price, sogou melon latin low-price lodging reservation, sogou kuming low-price lodging reservation, 360 seoul cheapest hotel reservation, 360 markov low-price hotel reservation, baidu melon latin low-price lodging reservation, baidu top high-price high-altitude lodging reservation, and baidu san france cheap hotel". Dividing all keywords according to the media platform, namely counting the keywords corresponding to the identification information of the media platform as 'baidu': booking Australian low-price lodging, booking the lowest price of the Australian hotel, booking the low-price lodging on the cloud ceiling and reserving the low-price lodging on the cloud ceiling and the section low-price hotel; the keyword corresponding to the identification information of the statistical media platform as "sogou" is: the facility is used for the melon latin and honor cheap accommodation reservation and the picroment cheap hotel reservation; the keyword corresponding to the identification information of the statistical media platform being "360" is: and the first least expensive hotel reservation and the Markov low-price hotel reservation.
It should be noted that, in practical applications, the advertiser may input other information corresponding to the keyword to be uploaded, such as a promotion plan name, a promotion unit name, a matching mode, a bid, and an access URL, in addition to the keyword to be uploaded and the identification information of the media platform corresponding to the keyword, which is not specifically limited in the embodiment of the present invention. Wherein the bid is a price paid by the advertiser for the media platform for a keyword when the user clicks on the keyword. The keywords to be uploaded, the identification information of the media platform corresponding to the keywords, and other information corresponding to the keywords may be collectively referred to as keyword information. Specifically, the format of the keyword information to be uploaded, which is input by the user, may be specifically shown in fig. 5, where each line of information in the drawing represents one keyword information, the lines may be separated by using TAB keys, the user may type in information corresponding to each keyword in the keyword input interface, or copy the keyword information from an external file into the keyword input interface, which is not limited in the embodiment of the present invention.
At this time, in addition to counting the keywords corresponding to the identification information of each media platform, other information corresponding to the keywords is also counted. That is, the keyword information corresponding to the identification information of the statistical media platform as "baidu" is: macau _ cheapmac-E _21397 macadamia low-priced lodging reservations, accurate, 2.75999999, www.gridsum.com; macau _ cheapmac-E _21397, australian cheapest hotel price, accurate 2.75999999, www.gridsum.com; malaysia _ Cheap Kurea Terenganu-E _15780, Guaranganu Low-priced hotel reservations, accurate, 3.75999999, www.gridsum.com; cambodia _ Cheap siem read-E _ 1697, Cheap hotel insim repap, accurate 2.05999943, www.gridsum.com; malaysia _ Cheap generating Highlands-E _4684, booking low-price accommodation on cloud top plateau, accurate 3.140000105 and www.gridsum.com; vietnam _ cheap phan thie-E _16264, fan cut cheap hotel, accurate 2.019999981, www.gridsum.com. The keyword information corresponding to the identification information of the statistical media platform as "sogou" is as follows: malaysia _ Cheap Kurea Terenganu-E _15780, Guaranganu Cheap accommodation, accurate 3.75999999, www.gridsum.com; vietnam _ CheapHo _ Chi MinhCity-E _13170, picrorhizine inexpensive hotel reservations, 14, 43999958, www.gridsum.com; the keyword information corresponding to the identification information of the statistical media platform being "360" is: south Korea _ Cheap Seoul-E _14690, Seoul least expensive hotel reservations, accurate 2.890000105, www.gridsum.com; maldvers _ Cheap Maldvers-E _17759, Malvae Low cost Hotel booking, accurate, 3.609999895, www.gridsum.com.
103. And uploading the keywords respectively corresponding to the identification information of each media platform to each media platform in parallel.
For example, if the identification information of the statistical media platform is "baidu", the corresponding keyword is: australian low-price lodging reservation, Australian cheapest hotel price, Gua latingganu cheap lodging reservation, cloud top plateau low-price lodging reservation and section cheap hotel; the keyword corresponding to the identification information of the statistical media platform as "sogou" is: the facility is used for the melon latin and honor cheap accommodation reservation and the picroment cheap hotel reservation; the keyword corresponding to the identification information of the statistical media platform being "360" is: and the first least expensive hotel reservation and the Markov low-price hotel reservation. Then the keywords are: australian low-price lodging reservation, Australian cheapest hotel price, Gua latingganu cheap lodging reservation, cloud top plateau low-price lodging reservation and section cheap hotel; key words: the facility is used for the melon latin and honor cheap accommodation reservation and the picroment cheap hotel reservation; key words: and the leading least-expensive hotel reservation and the low-price hotel reservation of the Markov are uploaded to a Baidu search platform, a dog search platform and a 360 search platform in parallel.
According to the keyword uploading method provided by the embodiment of the invention, after a keyword uploading instruction is received, the keyword uploading instruction comprises keywords to be uploaded to a plurality of media platforms and identification information of the media platforms corresponding to the keywords; calculating the keywords corresponding to the identification information of each media platform; and then, parallelly uploading the keywords respectively corresponding to the identification information of each media platform to each media platform. Compared with the existing method of uploading keywords one by adopting a media platform, the embodiment of the invention uniformly receives the keywords to be uploaded to a plurality of media platforms, divides the keywords to be uploaded according to the identification information of the media platforms, and uploads the keywords to be uploaded to each media platform in parallel according to the identification information of each media platform, so that the keywords can be uploaded to the plurality of media platforms through one-time uploading operation, and the keyword uploading efficiency can be improved.
The embodiment of the invention provides another keyword uploading method, which comprises the following steps as shown in fig. 2:
201. and receiving a keyword uploading instruction.
The keyword uploading instruction comprises a keyword to be uploaded and identification information of a media platform corresponding to the keyword. When an advertiser carries out search engine marketing, a marketing plan is usually made according to the content of products or services of a company. The keywords to be uploaded are generally selected by the advertiser according to the content of the product or service of the company where the advertiser is located when the advertiser makes a marketing plan. The keywords to be uploaded can be all keywords which need to be uploaded to a plurality of media platforms by an advertiser, and the marketing effect of products or services can be expanded as the advertiser promotes the products or services on the plurality of media platforms when marketing search engines. The media platform may be a search engine platform, and specifically may be a search engine platform that is mainstream abroad, such as google search platform and yahoo search platform, or may be a hundred-degree search platform, dog search platform, 360 search platform, and the like that are mainstream search engine platforms in China, which is not limited in the embodiment of the present invention. The identification information of the media platform may be name information of the media platform, and may also be website information of the media platform, which is not limited in the embodiments of the present invention.
202. And judging whether keywords which do not accord with preset conditions exist in the keywords to be uploaded.
The preset condition may be set according to a requirement of a user, or may be set according to a default mode of the system, which is not limited in the embodiment of the present invention. The preset condition may specifically be that the input keyword does not contain a space, an illegal character, or the like, or that the input keyword does not have a keyword unrelated to the advertiser, or that a plurality of identical keywords corresponding to the identification information of the same media platform may not exist. For example, the user inputs that keywords to be uploaded include keywords such as "hong kong low-priced lodging reservation", "hong kong @ low-priced lodging reservation", "hong kong low-priced lodging reservation", "google hong kong low-priced lodging reservation", and the like. Because the keyword "hong Kong low-price lodging reservation" contains a space, the keyword "hong Kong @ low-price lodging reservation" contains illegal characters, the keyword "hong Kong low-price lodging reservation" is irrelevant to an advertiser, and the same keyword corresponding to the identification information of the same media platform exists in the keyword "google hong Kong low-price lodging reservation", the keyword "hong Kong @ low-price lodging reservation", the keyword "hong Kong low-price lodging reservation", and the keyword "google hong Kong low-price lodging reservation" do not accord with preset conditions.
203. If the keywords which do not accord with the preset conditions exist in the keywords which need to be uploaded, the keywords which do not accord with the preset conditions are adjusted according to a preset adjustment strategy.
The preset adjustment policy may be set according to a requirement of a user, or may be set according to a default mode of the system, which is not limited in the embodiments of the present invention. The preset adjustment strategy may specifically be adapted to the preset condition, and when a keyword that does not meet the preset condition "the input keyword does not include a space, an illegal character, etc." exists in the keywords that need to be uploaded, the preset adjustment strategy may be to delete the space, the illegal character, etc. in the keyword that includes a space, an illegal character, etc. For example, when the keywords "hong kong low-priced lodging reservation" and "hong kong @ low-priced lodging reservation" exist in the keywords to be uploaded, the spaces in the keyword "hong kong low-priced lodging reservation" may be deleted, the illegal characters @ in the keyword "hong kong @ low-priced lodging reservation" may be deleted, and the adjusted keywords are "hong kong low-priced lodging reservation". By deleting the blank space, the illegal characters and the like, the condition that the keywords cannot be identified can be avoided, and therefore the keywords can be successfully uploaded. When keywords which do not meet preset conditions exist in the keywords to be uploaded and the keywords which are not related to the advertiser do not exist in the input keywords, the preset adjustment strategy can be that the keywords which are not related to the advertiser are deleted or modified, and because the advertiser has the condition of input errors when inputting the keywords, the input keywords are different from the keywords which are actually and pre-input by the advertiser and even are not related to products or services of the advertiser. For example, when the keyword "hong kong low-priced lodging reservation" exists in the keywords to be uploaded, the keyword "hong kong low-priced lodging reservation" may be modified, and the adjusted keyword is "hong kong low-priced lodging reservation". By deleting or modifying keywords that are not relevant to the advertiser, the advertiser can be prevented from losing unnecessary advertising expenses. When the keywords which do not accord with the preset condition and can not have a plurality of same keywords corresponding to the identification information of the same media platform exist in the keywords to be uploaded, the preset adjustment strategy can be that only one keyword and the media identification information corresponding to the keyword are reserved, and other repeated keywords are deleted. For example, when the keyword "google hong kong low-priced lodging reservation" exists in the keywords to be uploaded, the keyword after the "google hong kong low-priced lodging reservation" adjustment may be deleted as "google hong kong low-priced lodging reservation". By deleting repeated keywords and the identification information of the media platform corresponding to the keywords, resources consumed by uploading the keywords can be saved.
204. And counting the keywords respectively corresponding to the identification information of each account according to the corresponding relation between the keywords respectively corresponding to the identification information of each media platform and the keywords respectively corresponding to the identification information of at least one account and the identification information of the media platform.
The keyword uploading instruction further comprises identification information of at least one account corresponding to the identification information of each media platform and corresponding relations between the identification information of the at least one account and the keywords corresponding to the identification information of the media platforms. In practical applications, an advertiser usually registers multiple accounts on the same media platform, and popularizes different products or services through different accounts. The identification information of the account may be name information of the account, such as the account 001, or may also be ID (Identity) information of the account, such as SRCheap2100309, which is not limited in the embodiment of the present invention.
For example, the keywords entered by the advertiser on the input interface of the keyword upload device, the identification information of the plurality of accounts corresponding to the identification information of the media platform, and the keywords respectively corresponding to the identification information of each account are "baidu-SRCheap 2100309 australian low-priced lodging reservation, baidu-SRCheap2100309 australian cheapest hotel price, sogouu-SRCheap 2100309 melon trombone cheap lodging reservation, sogouu-agasrcnap 2100309 museund cheap hotel reservation, 360-agasrcnap 2100309 seoul cheapest hotel reservation, 360-agpdasrcnap 2100309 markov cheap hotel reservation, baidu-VCheap2100309 melon trombone cheap restaurant reservation, baidu-VCheap2100309 cloud plateau low-priced restaurant, baidu-VCheap 2109 0309 low-priced restaurant reservation. Dividing all keywords according to a media platform, and then dividing the keywords according to accounts, namely counting the keywords corresponding to the Baidu search platform account identification information 'baidu-SRCheap 2100309': australian low-price lodging reservation and Australian cheapest hotel price; the key words corresponding to the Baidu search platform account identification information of 'baidu-VCheap 2100309' are as follows: guarangganu is a low-price restaurant reservation, a low-price cloud-top plateau restaurant and a low-price Pan-cut restaurant. The statistical search dog search platform account identification information is the corresponding keyword of "sogou-SRCheap 2100309", and the keyword is: the melon, the fruit and the fruit are booked in a cheap accommodation mode; the keyword corresponding to the account identification information of "souu-agodas rchap 2100309" is: picrorhiza inexpensive hotel reservations. The keywords corresponding to the account identification information of the 360-agodas RCheap2100309 of the search platform are counted as follows: and the first least expensive hotel reservation and the Markov low-price hotel reservation.
205. And uploading the keywords respectively corresponding to the identification information of each account to each corresponding media platform in parallel.
For example, if the account identification information of the statistical hundred-degree search platform is "baidu-SRCheap 2100309", the corresponding keyword is: australian low-price lodging reservation and Australian cheapest hotel price; the key words corresponding to the Baidu search platform account identification information of 'baidu-VCheap 2100309' are as follows: the melon latin ganu cheap restaurant reservation, the cloud top plateau low price restaurant reservation and the Pan section cheap restaurant reservation; the statistical search dog search platform account identification information is the corresponding keyword of "sogou-SRCheap 2100309", and the keyword is: the melon, the fruit and the fruit are booked in a cheap accommodation mode; the keyword corresponding to the account identification information of "souu-agodas rchap 2100309" is: picrorhiza inexpensive hotel reservations. The keywords corresponding to the account identification information of the 360-agodas RCheap2100309 of the search platform are counted as follows: and the first least expensive hotel reservation and the Markov low-price hotel reservation. Then the keywords are: australian low-price lodging reservation, Australian cheapest hotel price and hundred-degree search platform account; key words: the melon latin ganu cheap restaurant reservation, the cloud top plateau low price restaurant reservation and the Pan section cheap restaurant reservation; key words: the melon, the fruit and the fruit are booked in a cheap accommodation mode; key words: picrorhizine inexpensive hotel reservations; the keywords are: the seoul least-expensive hotel reservation and the markov low-price hotel reservation are uploaded to a hundred-degree search platform, a dog search platform and a 360-degree search platform through accounts of 'baidu-SRCheap 2100309', 'baidu-VChap 2100309', 'sogouu-SRCheap 2100309', 'sogouu-agodaSRCheap 2100309', '360-agodaSRCheap 2100309', respectively.
For the embodiment of the present invention, step 205 may specifically be: and uploading the keywords respectively corresponding to the identification information of each account to each corresponding media platform in parallel by calling an Application Programming Interface (API) of each media platform. After the keywords are successfully uploaded by calling the API of each media platform, the uploading interface of the keyword uploading device can display the condition that the keywords are uploaded to each media platform, and meanwhile, after the keywords are successfully uploaded to each media platform, an advertiser can also log in the background of each media platform to check the keyword uploading result.
206. And outputting prompt information.
And the prompt information is used for prompting that the keyword is successfully uploaded to each media platform. The prompt message can be a picture prompt message, a character prompt message or an audio prompt message. For example, the prompt information may specifically be a picture prompt information for prompting that the keyword has been successfully uploaded to each media platform, a text prompt information for prompting that the keyword has been successfully uploaded to each media platform, or an audio prompt information for prompting that the keyword has been successfully uploaded to each media platform. The uploading condition of the keywords can be better shown by outputting prompt information for prompting that the keywords are successfully uploaded to each media platform, so that the user experience can be improved.
Specific application scenarios for the embodiments of the present invention can be shown as follows, but are not limited to the following: the advertiser inputs keyword information to be uploaded on an input interface of the keyword uploading device, and when the determined button is clicked, a keyword uploading instruction is sent to the keyword uploading device, so that the keyword uploading device can receive the keyword uploading instruction. The keyword information which is received by the keyword uploading device and needs to be uploaded comprises the following steps: the keyword to be uploaded and the identification information of the media platform corresponding to the keyword, the identification information of multiple accounts corresponding to the identification information of the media platform, the keyword corresponding to the identification information of each account, and other information corresponding to the keyword, wherein the other information corresponding to the keyword may include, for example, a promotion plan name, a promotion unit name, a matching mode, a bid price, and a URL.
For the embodiment of the invention, the keyword 'the fence inexpensive hotel' uploaded by the user is judged to contain a space through the graph 6, and the 'fence inexpensive hotel' is adjusted to 'the fence inexpensive hotel'. By deleting the blank space, the situation that the keyword cannot be identified can be avoided, and therefore the keyword is prevented from being successfully uploaded.
Then, counting the keyword information corresponding to the Baidu search platform account identification information 'baidu-SRCheap 2100309' as follows: macau _ cheapmac-E _21397 macadamia low-priced lodging reservations, accurate, 2.75999999, www.gridsum.com; macau _ cheapmac-E _21397, australian cheapest hotel price, accurate 2.75999999, www.gridsum.com; the corresponding keyword information of the Baidu search platform account identification information 'baidu-VCheap 2100309' is as follows: malaysia _ Cheap Kurea Terenganu-E _15780, Guaranganu Low-priced hotel reservations, accurate, 3.25999999, www.gridsum.com; macau _ Cheap generating Highlands-E _4684, booking low-price accommodation on cloud top plateau, accurate 3.140000105, www.gridsum.com; vietnam _ cheapan Thie-E _16264, fan cut cheap hotel, accurate 2.019999981, www.gridsum.com. The statistic search dog search platform account identification information is keyword information corresponding to the sogou-SRCheap2100309, and the keyword information is as follows: malaysia _ Cheap Kurea Terenganu-E _15780, Guaranganu Cheap accommodation, accurate 3.25999999, www.gridsum.com; the keyword corresponding to the account identification information of "souu-agodas rchap 2100309" is: vietnam _ CheapHo _ Chi Minh City-E _13170, muslim inexpensive hotel reservations, 14, 43999958, www.gridsum.com; the keyword information corresponding to the account identification information of the 360-agodas RCheap2100309 of the search platform is counted as follows: south Korea _ Cheap Seoul-E _14690, Seoul least expensive hotel reservations, accurate 2.890000105, www.gridsum.com; maldvivers _ CheapMaldvivers-E _17759, Markov low price hotel booking, accurate 3.609999895, www.gridsum.com.
And finally, uploading the keyword information to a hundred-degree search platform, a dog search platform and a 360-degree search platform through accounts of 'baidu-SRCheap 2100309', 'baidu-VCheap 2100309', 'sogouu-SRCheap 2100309', 'sogouu-agodaSRCheap 2100309', '360-agodaSRHep 2100309', respectively. After the keyword is uploaded successfully, the text prompt information for prompting that the keyword is successfully uploaded to each media platform can be output, and the keyword uploading condition can be better displayed by outputting the prompt information for prompting that the keyword is successfully uploaded to each media platform, so that the user experience can be improved.
In another keyword uploading method provided by the embodiment of the present invention, after receiving a keyword uploading instruction, the keyword uploading instruction includes a keyword to be uploaded to a plurality of media platforms and identification information of the media platforms corresponding to the keyword; calculating the keywords corresponding to the identification information of each media platform; and then, parallelly uploading the keywords respectively corresponding to the identification information of each media platform to each media platform. Compared with the existing method of uploading keywords one by adopting a media platform, the embodiment of the invention uniformly receives the keywords to be uploaded to a plurality of media platforms, divides the keywords to be uploaded according to the identification information of the media platforms, and uploads the keywords to be uploaded to each media platform in parallel according to the identification information of each media platform, so that the keywords can be uploaded to the plurality of media platforms through one-time uploading operation, and the keyword uploading efficiency can be improved.
Further, as a specific implementation of the method shown in fig. 1, an embodiment of the present invention provides a keyword uploading apparatus, and as shown in fig. 3, the apparatus includes: a receiving unit 31, a statistical unit 32, and an uploading unit 33.
The receiving unit 31 may be configured to receive a keyword uploading instruction, where the keyword uploading instruction includes a keyword to be uploaded and identification information of a media platform corresponding to the keyword.
The counting unit 32 may be configured to count the keywords corresponding to the identification information of each media platform received by the receiving unit 31.
The uploading unit 33 may be configured to upload, in parallel, the keywords respectively corresponding to the identification information of each media platform counted by the counting unit 32 to each media platform.
It should be noted that other corresponding descriptions of the functional units related to the keyword uploading apparatus provided in the embodiment of the present invention may refer to the corresponding description in fig. 1, and are not described herein again.
According to the keyword uploading device provided by the embodiment of the invention, after a keyword uploading instruction is received, the keyword uploading instruction comprises keywords to be uploaded to a plurality of media platforms and identification information of the media platforms corresponding to the keywords; calculating the keywords corresponding to the identification information of each media platform; and then, parallelly uploading the keywords respectively corresponding to the identification information of each media platform to each media platform. Compared with the existing method of uploading keywords one by adopting a media platform, the embodiment of the invention uniformly receives the keywords to be uploaded to a plurality of media platforms, divides the keywords to be uploaded according to the identification information of the media platforms, and uploads the keywords to be uploaded to each media platform in parallel according to the identification information of each media platform, so that the keywords can be uploaded to the plurality of media platforms through one-time uploading operation, and the keyword uploading efficiency can be improved.
Further, as a specific implementation of the method shown in fig. 2, an embodiment of the present invention provides another keyword uploading apparatus, as shown in fig. 4, a receiving unit 41, a statistical unit 42, and an uploading unit 43.
The receiving unit 41 may be configured to receive a keyword uploading instruction, where the keyword uploading instruction includes a keyword to be uploaded and identification information of a media platform corresponding to the keyword.
The counting unit 42 may be configured to count the keywords corresponding to the identification information of each media platform received by the receiving unit 41.
The uploading unit 43 may be configured to upload, in parallel, the keywords respectively corresponding to the identification information of each media platform counted by the counting unit 42 to each media platform.
The device further comprises: a judging unit 44 and an adjusting unit 45.
The determining unit 44 may be configured to determine whether there is a keyword that does not meet a preset condition in the keywords that need to be uploaded and are received by the receiving unit 41.
The adjusting unit 45 may be configured to, if the determining unit 44 determines that there is a keyword that does not meet the preset condition in the keywords that need to be uploaded, adjust the keyword that does not meet the preset condition according to a preset adjustment policy.
The uploading unit 43 may be specifically configured to invoke an application program interface API of each media platform, and upload the keywords corresponding to the identification information of each media platform to each media platform in parallel.
The device further comprises: and an output unit 46.
The output unit 46 may be configured to output a prompt message, where the prompt message is used to prompt that the keyword has been successfully uploaded to each media platform.
The keyword uploading instruction further comprises identification information of at least one account corresponding to the identification information of each media platform and corresponding relations between the identification information of the at least one account and keywords corresponding to the identification information of the media platforms.
The counting unit 42 may be specifically configured to count the keywords corresponding to the identification information of each account according to the corresponding relationship between the keywords corresponding to the identification information of each media platform and the keywords corresponding to the identification information of the at least one account and the identification information of the media platform.
The uploading unit 43 may be further specifically configured to upload, in parallel, the keywords corresponding to the identification information of each account counted by the counting unit 42 to each corresponding media platform.
It should be noted that, for other corresponding descriptions of the functional units related to another keyword uploading apparatus provided in the embodiment of the present invention, reference may be made to the corresponding description in fig. 2, which is not described herein again.
In another keyword uploading device provided by the embodiment of the present invention, after receiving a keyword uploading instruction, the keyword uploading instruction includes a keyword to be uploaded to a plurality of media platforms and identification information of the media platforms corresponding to the keyword; calculating the keywords corresponding to the identification information of each media platform; and then, parallelly uploading the keywords respectively corresponding to the identification information of each media platform to each media platform. Compared with the existing method of uploading keywords one by adopting a media platform, the embodiment of the invention uniformly receives the keywords to be uploaded to a plurality of media platforms, divides the keywords to be uploaded according to the identification information of the media platforms, and uploads the keywords to be uploaded to each media platform in parallel according to the identification information of each media platform, so that the keywords can be uploaded to the plurality of media platforms through one-time uploading operation, and the keyword uploading efficiency can be improved.
Through the above description of the embodiments, those skilled in the art will clearly understand that the present invention may be implemented by software plus necessary general hardware, and certainly may also be implemented by hardware, but in many cases, the former is a better embodiment. Based on such understanding, the technical solutions of the present invention may be substantially implemented or a part of the technical solutions contributing to the prior art may be embodied in the form of a software product, which is stored in a readable storage medium, such as a floppy disk, a hard disk, or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present invention.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (12)
1. A keyword uploading method is characterized by comprising the following steps:
receiving a keyword uploading instruction, wherein the keyword uploading instruction comprises a keyword to be uploaded and identification information of a media platform corresponding to the keyword, the media platform is a search engine platform in a network, and the search engine platform is used for popularizing products or services;
calculating the keywords corresponding to the identification information of each media platform;
and uploading the keywords respectively corresponding to the identification information of each media platform to each media platform in parallel.
2. The keyword uploading method according to claim 1, wherein before the step of counting the keywords corresponding to the identification information of each media platform, the method further comprises:
judging whether keywords which do not accord with preset conditions exist in the keywords to be uploaded;
and if so, adjusting the keywords which do not accord with the preset conditions according to a preset adjustment strategy.
3. The keyword uploading method according to claim 1, wherein the uploading the keywords respectively corresponding to the identification information of each media platform to each media platform in parallel comprises:
and uploading the keywords respectively corresponding to the identification information of each media platform to each media platform in parallel by calling an Application Program Interface (API) of each media platform.
4. The keyword uploading method according to claim 1, wherein after the keywords respectively corresponding to the identification information of each media platform are uploaded to each media platform in parallel, the method further comprises:
and outputting prompt information, wherein the prompt information is used for prompting that the keyword is successfully uploaded to each media platform.
5. The keyword uploading method according to claim 1, wherein the keyword uploading instruction further includes identification information of at least one account corresponding to the identification information of each media platform, and a correspondence between the identification information of the at least one account and the keyword corresponding to the identification information of the media platform;
the counting of the keywords respectively corresponding to the identification information of each media platform comprises:
according to the corresponding relation between the keywords respectively corresponding to the identification information of each media platform and the keywords respectively corresponding to the identification information of at least one account and the identification information of the media platform, the keywords respectively corresponding to the identification information of each account are counted;
the parallel uploading of the keywords respectively corresponding to the identification information of each media platform to each media platform comprises:
and uploading the keywords respectively corresponding to the identification information of each account to the corresponding media platform in parallel.
6. A keyword uploading apparatus, comprising:
the system comprises a receiving unit, a processing unit and a processing unit, wherein the receiving unit is used for receiving a keyword uploading instruction, the keyword uploading instruction comprises a keyword to be uploaded and identification information of a media platform corresponding to the keyword, the media platform is a search engine platform in a network, and the search engine platform is used for popularizing products or services;
the statistical unit is used for counting the keywords respectively corresponding to the identification information of each media platform received by the receiving unit;
and the uploading unit is used for uploading the keywords respectively corresponding to the identification information of each media platform counted by the counting unit to each media platform in parallel.
7. The keyword uploading apparatus according to claim 6, further comprising:
the judging unit is used for judging whether keywords which do not accord with preset conditions exist in the keywords which are received by the receiving unit and need to be uploaded;
and the adjusting unit is used for adjusting the keywords which do not accord with the preset conditions according to a preset adjusting strategy if the judging unit judges that the keywords which do not accord with the preset conditions exist in the keywords which need to be uploaded.
8. The keyword uploading apparatus according to claim 6,
the uploading unit is specifically configured to invoke an application program interface API of each media platform, and upload the keywords corresponding to the identification information of each media platform to each media platform in parallel.
9. The keyword uploading apparatus according to claim 6, further comprising:
and the output unit is used for outputting prompt information, and the prompt information is used for prompting that the keyword is successfully uploaded to each media platform.
10. The keyword uploading device according to claim 6, wherein the keyword uploading instruction further includes identification information of at least one account corresponding to the identification information of each media platform, and a correspondence between the identification information of the at least one account and the keyword corresponding to the identification information of the media platform;
the statistical unit is specifically configured to perform statistics on the keywords corresponding to the identification information of each account according to the corresponding relationships between the keywords corresponding to the identification information of each media platform and the keywords corresponding to the identification information of the at least one account and the identification information of the media platform;
the uploading unit is specifically further configured to upload the keywords respectively corresponding to the identification information of each account counted by the counting unit to each corresponding media platform in parallel.
11. A storage medium, characterized in that the storage medium comprises a stored program, and when the program runs, the storage medium is controlled to execute the keyword uploading method of any one of claims 1 to 5 on a device.
12. A processor, configured to execute a program, wherein the program executes the keyword uploading method according to any one of claims 1 to 5.
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