CN106471494A - For analyzing sales promotion website to the program of the effect that user psychology state changes, apparatus and method - Google Patents
For analyzing sales promotion website to the program of the effect that user psychology state changes, apparatus and method Download PDFInfo
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- 230000009466 transformation Effects 0.000 claims description 24
- 230000002123 temporal effect Effects 0.000 claims description 15
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- 230000006855 networking Effects 0.000 description 2
- 238000005096 rolling process Methods 0.000 description 2
- 238000012935 Averaging Methods 0.000 description 1
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Abstract
Provide a kind of program, this program is used for based on the one group of comment text being transmitted by every contributor, the effect of the sales promotion website with regard to the product of target keywords or service being analyzed, this effect changes to the mental status of user and works.This program makes this computer serve as：Mental status determiner, the output of this mental status determiner includes the mental status of the psychological keyword in this comment text being transmitted by every contributor；Scoring memorizer, this scoring memorizer is directed to the scoring for every kind of mental status setting for each sales promotion site address storage；And scoring renovator, in the case that the mental status between the standard comment text including this site address and one or more previous comment texts is different, this scoring renovator indicates that this scoring memorizer increases this scoring of this mental status of this standard comment text, and/or, in the case that the mental status between the standard comment text including this site address and one or more subsequent comment texts is different, this scoring renovator indicates that this scoring memorizer increases this scoring of this mental status being somebody's turn to do (multiple) subsequent comment text.This program makes it possible to identify and is changed by this mental status that this sales promotion site address causes.
Description
Technical field
The present invention relates to for standing to submission to such as SNS (social networking service, Social Networking Service)
The technology that the comment text of the communication site such as point server server is analyzed.
This application claims Japanese patent application No. 2014-145050 submitted on July 15th, 2014 is according to Paris Convention
Benefit of priority, this Japanese patent application is incorporated herein by reference according to PCT rule 20.6.
Background technology
In recent years, many unspecified people energetically launch themselves comment (text envelope by SNS server in station
Breath).The comment text that the user of group is launched by SNS server in station is open to the many other users in this group.SNS
Typical case be Facebook (registered trade mark), Twitter (registered trade mark), Google+ (registered trade mark) and Mixi
(registered trade mark), these typical cases are also referred to as mini bog site.
At user, the comment text of transmission is often with consciously or unconscious mode reflects the mental status of this user.
Specifically, in marketing, the preferably such a comment to the user psychology state that reflection is produced by product or service is carried out
Analysis.For to the concrete grammar that user comment is analyzed being：Comment text and the overview of user that acquisition user makes
Information, is then analyzed to the content trend of many comment texts according to each overview project.The method is based on such
True：The content of the mentioned comment text with regard to product etc. can be according to the user with regard to such as generation, sex and interest
Profile information and different.
As the example being associated with above-mentioned technology, patent document 1 discloses that the online user behaviors log by using user
Carry out the technology that the effect of the banner on webpage is analyzed.As user behaviors log, it is therefore possible to use for example click on banner wide
The quantity accused or the transformation to the purchasing behavior of execution after clicking on the website of advertiser.Advertiser's setting link purpose
Ground is to identify the banner providing on link source web page, thus identifying which banner is effective.
Additionally, for example, patent document 2 discloses that collection refers to the article launched of entertainment content and then retrieves with regard to joy
The technology of the reputation information of happy content.Reputation information in this technology is defined as assessing the positive/negative impression that advertisement provides
Numerical value.
Additionally, for example, patent document 3 discloses that using AIDMA model come the technology that effect of advertising are analyzed, this mould
Type is the economic model of purchasing behavior.General knowledge in economics：The mental status being related to purchasing behavior of user has (closes to A
Note), the trend that changes of I (interest), D (expectation), M (memory) and this phase sequence of A (action).Institute in patent documentation 3
Description technology in, be each type of advertisement/behavior (such as TV advertisement, magazine advertising, Email, webpage, click on banner,
Bookmark, obtain reward voucher etc.) stage of distribution AIDMA model, then measure their quantity (quantity of TV advertisement, point
Hit quantity of banner etc.), this has quantified the impact in each stage to AIDMA model for the advertisement.
Additionally, for example, patent document 4 discloses that and collect the submission in specific user's past in SNS, be then based at these
The technology of the profile information (for example, with regard to generation and sex) of the feature assessment user of the word appeared in submission.This technology
The profile information of any user can be estimated.
Reference listing
Patent documentation
Patent documentation 1：Japanese Laid-Open Patent Publication 2012-088994
Patent documentation 2：Japanese Patent No. 4359787
Patent documentation 3：Japanese Laid-Open Patent Publication 2003-044738
Patent documentation 4：Japanese Laid-Open Patent Publication 2013-196070
Content of the invention
The problem to be solved in the present invention
Even if in the case that news article or SNS comment text cause access to buy website, described in patent documentation 1
Technology also be difficult to identify and include the webpage of news article or comment text.That is it is impossible to identification is passed by the 3rd people
Relation between the webpage sending and the website of actual store, this makes the quantification difficult of the impact to online sales promotion website.
Additionally, the prestige of the sales promotion website of technology determination described by patent documentation 2 need not be directly linked to the purchase of user
Buy behavior.For example, even if providing the sales promotion website of positive impression nor make user buy product, unless this website being provided to product
The abundant and specific description of product.Whereas if website is impressive for a user, even if providing the rush of negative impression
Pin website is likely to cause purchase product.
Additionally, the technology described in patent documentation 3 is simultaneously it is not assumed that estimate AIDMA based on the comment text thrown to SNS
The technology of the mental status of model.And, the technology described in patent documentation 4 it is not assumed that the temporary transient change of profile information.
In the face of such situation, the ladies and gentlemen inventor of the present invention considers to find out have to based on regard to launching to SNS's
The probability of the sales promotion website of contribution that the mental status of the user of the comment text of product or service changes.Additionally, having examined
Considering and adding up expression to the percentage contribution that the mental status of the user with regard to product or service changes for each sales promotion website
The probability of scoring.Assume that these scorings permit a determination which type of sales promotion website is effective in marketing.
Therefore, it is an object of the present invention to provide a kind of for analyzing sales promotion website using the comment text being transmitted by user
To the program of the effect that the mental status of user changes, apparatus and method.
The method of solve problem
According to the present invention, there is provided a kind of program by the computer being arranged on device execution, this device is based on by every
Position one group of comment text being transmitted of contributor is carried out to the effect of the sales promotion website with regard to the product of target keywords or service
Analysis, this effect works to the mental status transformation of user, and this program makes this computer serve as：
Psychological keyword-dictionary, is directed to every kind of mental status registration in advance by this psychological keyword-dictionary one or more
Psychological keyword；
Comment text acquisition device, this comment text acquisition device is directed to every contributor and obtains comment text, each this comment
Text includes this target keywords and arranges in temporal sequence；
Mental status determiner, includes being registered to this psychological keyword-dictionary in the comment text of this acquisition of contributor
In the case of psychological keyword, the targeted psychological shape of this mental status determiner output this psychological keyword of including of registration
State；
Scoring memorizer, this scoring memorizer is directed to the storage of each sales promotion site address for every kind of mental status setting
Scoring；And
Scoring renovator, in the standard comment text including this site address and generation before this standard comment text
In the case of mental status difference between one or more previous comment texts, this scoring renovator indicates this scoring memorizer
Increase this scoring of this mental status of this standard comment text, and/or, include this site address standard comment text with
In the case of mental status difference between the one or more subsequent comment text generating after this standard comment text, should
Scoring renovator indicates that this scoring memorizer increases this scoring of this mental status being somebody's turn to do (multiple) subsequent comment text.
The feature of this program is：Make it possible to identify and changed by this mental status that this sales promotion site address causes.
Embodiment as the program being executed by computer according to the present invention is it is preferred that this psychological keyword-dictionary
These mental statuss are arranged according to AIDMA (concern, interest, expectation, memory, action) model, and is directed to every kind of mental status
Keep the one or more registered psychology keyword corresponding with this target keyword.
As another embodiment of the program being executed by computer according to the present invention, further preferably：
The value increasing according to the order of A, I, D, M and A for every kind of mental status distribution；
The transformation of time serieses mental status is arranged to the mental status value that these arrange in temporal sequence；And
Each of the value that these are arranged by this scoring renovator in temporal sequence value is set to lead by preset range
The moving average going out.
As another embodiment of the program being executed by computer according to the present invention, it is also preferred that this scoring is more
New device is by the weight of weight wb of this mental status of this standard comment text and this mental status of this subsequent comment text
Wa is set to value different from each other, and increases this scoring by using this weight.
As another embodiment of the program being executed by computer according to the present invention, it is also preferred that this scoring is more
New device arranges weight wb of this mental status of this standard comment text and the power of this mental status of this subsequent comment text
This weight wb is set to different value for every kind of mental status, and sets this weight wa for every kind of mental status by weight wa
It is set to different value, and increase this scoring by using this weight.
As another embodiment of the program being executed by computer according to the present invention, further preferably：
Weight wb of each of mental status AIDM (concern, interest, expectation, memory) mental status is arranged in advance
Be more than mental status A'(action) weight wb value；And
Weight wa of each of mental status AIDM (concern, interest, expectation, memory) mental status is arranged in advance
Be less than mental status A'(action) weight wa value.
As another embodiment of the program being executed by computer according to the present invention, it is also preferred that in this standard
In the case that mental status between comment and the one or more subsequent comment text generating after the comment of this standard is different,
When submission time interval between this standard comment text and this subsequent comment text becomes longer, then this scoring renovator sets
Put less weight wa.
As another embodiment of the program being executed by computer according to the present invention, further preferably：
This target keywords is the keyword based on this product or this service, and
This site address is the URL (URL) of this sales promotion website of this product or this service.
As another embodiment of the program being executed by computer according to the present invention, it is also preferred that this program is entered
One step makes this computer serve as promotion effect notifying device, and this promotion effect notifying device is directed to the transmission of each site address and is stored in this
The scoring of each mental status in scoring memorizer.
According to the present invention, additionally provide a kind of based on transmitted by every contributor one group of comment text to regard to target
The device that the effect of the sales promotion website of the product of keyword or service is analyzed, this effect changes to the mental status of user
Act on, and this device includes：
Psychological keyword-dictionary, is directed to every kind of mental status registration in advance by this psychological keyword-dictionary one or more
Psychological keyword；
Comment text acquisition device, this comment text acquisition device is directed to every contributor and obtains comment text, each this comment
Text includes this target keywords and arranges in temporal sequence；
Mental status determiner, includes being registered to this psychological keyword-dictionary in the comment text of this acquisition of contributor
In the case of psychological keyword, the targeted psychological shape of this mental status determiner output this psychological keyword of including of registration
State；
Scoring memorizer, this scoring memorizer is directed to the storage of each sales promotion site address for every kind of mental status setting
Scoring；And
Scoring renovator, in the standard comment text including this site address and generation before this standard comment text
In the case of mental status difference between one or more previous comment texts, this scoring renovator indicates this scoring memorizer
Increase this scoring of this mental status of this standard comment text, and/or, include this site address standard comment text with
In the case of mental status difference between the one or more subsequent comment text generating after this standard comment text, should
Scoring renovator indicates that this scoring memorizer increases this scoring of this mental status being somebody's turn to do (multiple) subsequent comment text.
The feature of this device is：Allow to identify and changed by this mental status that this sales promotion site address causes.
According to the present invention, it is further provided a kind of method by using device execution, the method is based on is thrown by every
One group of comment text that original text person is transmitted is analyzed to the effect of the sales promotion website with regard to the product of target keywords or service,
This effect works to the mental status transformation of user,
This device includes：
Psychological keyword-dictionary, is directed to every kind of mental status registration in advance by this psychological keyword-dictionary one or more
Psychological keyword；And
Scoring memorizer, this scoring memorizer is directed to the storage of each sales promotion site address for every kind of mental status setting
Scoring, and
The method comprises the following steps：
Obtain comment text for every contributor, each this comment text includes this target keywords and temporally sequence
Row arrange；
Include the feelings being registered to the psychological keyword of this psychological keyword-dictionary in the comment text of this acquisition of contributor
Under condition, the targeted mental status of output this psychological keyword of including of registration；And
One or more with generated before this standard comment text in the standard comment text including this site address
Previously indicated that this scoring memorizer increased being somebody's turn to do of this standard comment text in the case of the mental status difference between comment text
This scoring of mental status, and/or, raw with after this standard comment text in the standard comment text including this site address
Indicate that the increase of this scoring memorizer should be (many in the case of mental status difference between the one or more subsequent comment text becoming
Individual) this scoring of subsequently this mental status of comment text.
The feature of the method is：Make it possible to identify and changed by this mental status that this sales promotion site address causes.
The advantageous effects of invention
Allow using the comment text being transmitted by user according to the program of the present invention, apparatus and method, thus analyzing sales promotion
The effect that website changes to the mental status of user.
Brief description
Assume accompanying drawing, in the accompanying drawings：
Fig. 1 is schematic diagram, illustrates an embodiment including the system according to assembly of the invention；
Fig. 2 is functional block diagram, illustrates an embodiment of the psychological Transformation Analysis device according to the present invention；
Fig. 3 A, Fig. 3 B and Fig. 3 C are the schematic diagrams of the example for comment text is described；
Fig. 4 is the schematic diagram for the first scoring renewal process in the present invention is described；
Fig. 5 is the schematic diagram for the second scoring renewal process in the present invention is described；
Fig. 6 is the schematic diagram of the first scoring renewal process for the use weight in the present invention is described, and
Fig. 7 is the schematic diagram of the second scoring renewal process for the use weight in the present invention is described.
Specific embodiment
It is now described with reference to the drawings the illustrative embodiment of the present invention.
Fig. 1 is schematic diagram, illustrates an embodiment including the system according to assembly of the invention.
As shown in fig. 1, be connected to the Internet is psychological Transformation Analysis device 1.Psychological Transformation Analysis device 1 is configured
Become for being communicated with SNS server in station 2 by the Internet.Device 1 can by API (application programming interface) from
Obtain at SNS server in station 2 by the comment text of every contributor's transmission.This API is self-adapting for using according to server
The protocol interface of the function of application service that type prepares.
Psychological Transformation Analysis device 1 can add up to comment text in data base in advance.It is, device 1 can
Select to be communicated with SNS server in station 2.
Unspecified 3rd people can using his/her terminal 3 come by the Internet by comment text send to
SNS server in station 2.Psychological Transformation Analysis device 1 is configured for using the one group of comment literary composition being transmitted by each contributor
The original mental status to the contributor being caused by the sales promotion website related to the product with regard to target keywords or service changes
It is analyzed.
This target keywords is the keyword with regard to product or service.And, in this group comment text, mixing is bag
Include the comment text of the sales promotion site address with regard to product or service.Sales promotion site address is the URL of sales promotion website.
(step S11) for example, user sees new site by using terminal 3.Then, user passes to SNS server in station 2
The following comment text of the defeated URL including new site.
" new projects of the smart mobile phone of α company issue.http://news.html”
Psychological Transformation Analysis device 1 obtains the above comment text launched by user.Device 1 is to being reflected in regard to " α company
Smart mobile phone " comment text in mental status be analyzed, thus judge that the mental status of user is changed into only public to α
The smart mobile phone of department has the mental status a bit " paid close attention to ".
(step S12) after that, user sees such as product introduction website, then sends bag to SNS server in station 2
Include the following comment text of the URL of product introduction website.
" I sees the smart mobile phone of the α company being placed on HP.http://hp.html”
Psychological Transformation Analysis device 1 obtains the above comment text launched by user.Device 1 is to being reflected in regard to " α company
Smart mobile phone " comment text in mental status be analyzed, thus to judge that user is changed in the mental status of user
Smart mobile phone to α company has the mental status of " interest ".
As described above, when user mental status after seeing sales promotion website the psychological shape before seeing website
When state changes, device 1 judges that sales promotion website changes to mental status and contributes.The cumulative of judged result makes it possible to estimate sales promotion
The effect that website changes to mental status.
Fig. 2 is functional block diagram, illustrates an embodiment of the psychological Transformation Analysis device according to the present invention.
Comment text using each contributor is configured for come right according to the psychological Transformation Analysis device 1 of the present invention
Changed by the mental status that the sales promotion website with regard to target keywords causes and be analyzed.Device 1 is configured to connect except communication
Psychological keyword-dictionary 101, scoring memorizer 102, comment text acquisition device 11, mental status determiner is also included outside mouthful
12nd, scoring renovator 13 and promotion effect notifying device 14.In addition to communication ports, these functional units pass through be arranged on
Corresponding program is executed on the computer on device to embody.In addition, the flow process in these functional units is construed as
For the method being analyzed is changed to the psychology executing in a device.
(psychological keyword-dictionary 101) psychology keyword-dictionary 101 is configured for being directed in advance every kind of mental status
Record one or more psychology keywords.According to AIDMA model, mental status is considered with following time serieses to change.
Awareness stage：Concern (A) ＞
The emotion stage：Interest (I) ＞
Expect (D) ＞
Memory (M) ＞
The action stage：Action (A) ＞
This AIDMA model is the noematic model for describing consumer to advertisement.This purchasing psychology state turns
Becoming economic model can be by following the tracks of the specific user's meaning with regard to target keywords such as such as target product or services in temporal sequence
See and psychological process is estimated.
Psychological keyword-dictionary 101 is directed to each of mental status (A, I, D, M and A) mental status record with regard to such as
One or more psychology keywords of keywords such as " smart mobile phones of α company ".For example,
Concern state：Issue, commercial advertisement, new projects, new product ...；
Interest state：Product line, handbook, HP, friend ...；
Expectation state：Want, price, specification, design ...；
Memory state：Shop, display, actual product, preview ...；And
Status of action：Buy, obtain, abandoning, model change ...
Registered with dictionary format, this dictionary format includes the Feature Words of the corresponding mental status with regard to target keywords
Language.
Note, generally to prepare psychological keyword-dictionary 101 manually.However, it is crucial by using manually recorded psychology
Word, as seed (teacher's data), can use statistical indicator (such as X2(card side) value or A Kaike information standard (AIC)), come really
The fixed feature word with regard to corresponding mental status.
(comment text acquisition device 11) comment text acquisition device 11 is configured for for every contributor (each user
ID) by using target keywords (for example, " smart mobile phone of α company ") as retrieval key in temporal sequence from SNS website
Comment text is obtained at server 2.This target keywords can be the title of product or service.The comment text being obtained is defeated
Go out to mental status determiner 12.
Fig. 3 A, Fig. 3 B and Fig. 3 C are the schematic diagrams of the example for comment text is described.
As shown in fig. 3, obtain various the commenting with regard to target keywords (smart mobile phone of α company) for many users
Paper is originally.In comment text, mixing is comment text including the sales promotion site address (URL) with regard to product or service.
According to the present invention, included sales promotion site address makes it possible to estimate that the mental status to user that sales promotion website is brought turns
The effect becoming.
According to Fig. 3 B, reduce the scope of the comment text with regard to this target keywords (smart mobile phone of α company) to being directed to
The comment text with regard to this target keywords of user AAA.
(mental status determiner 12) returns to Fig. 2, and mental status determiner 12 is configured for when every contributor's
It is corresponding with included psychological keyword that comment text includes output during the psychological keyword being registered to psychological keyword-dictionary
Mental status.For example, by using including " smart mobile phone of α company " as target keywords and " new projects " as psychology
The comment text of keyword, mental status determiner 12 can estimate that user is in concern (A) state.And, based on inclusion " α
The smart mobile phone of company ", can be estimated to use as the comment text of psychological keyword as target keywords and " commercial advertisement "
Family is in concern (A) state.Further, based on inclusion " smart mobile phone of α company " as target keywords and " HP " conduct
The comment text of psychological keyword, can estimate that user is in interest (I) state.Additionally, by using including " the intelligence of α company
Can mobile phone " as target keywords and " wanting " as psychology keyword comment text, mental status determiner 12 can estimate
Meter user is in expectation (D) state.Additionally, from inclusion " smart mobile phone of α company " as target keywords and " shop " conduct
The comment text of psychological keyword can estimate that user is in memory (M) state.
As shown in FIG. 3 C, for each comment literary composition of the user AAA with regard to target keywords (smart mobile phone of α company)
This is estimated to mental status.
Alternately, in the case that multiple psychology keywords are included in a comment text, can be many based on this
The frequency of occurrences of each of individual psychology keyword psychological keyword determines the mental status corresponding with whole comment text.
It is possible to further psychology be determined based on the appearance trend of the word in teacher's data using descriminator (as support vector machine)
State.Furthermore, it is possible to mental status is analyzed by using probability and AIDMA model.
With regard to " new projects of the smart mobile phone of α company issue "；
" new projects "=A, " issue "=A,
A=2, I=0, D=0, M=0, A=0
Therefore, probability=100% (one of percentage hundred) of A
(scoring memorizer 102) scoring memorizer 102 is configured for storing each psychology for each site address
The scoring of state.
(scoring renovator 13) scoring renovator 13 is configured for executing two key steps：" psychology changes determination
Step " and " scoring updates step ".
(psychology changes determination step) scoring renovator 13 is adapted for estimating psychology transformation, this psychology is changed into number
According to, in this data, arranging mental status in temporal sequence for every contributor.For example, estimate that following psychology changes；
A, A, I, A, I, I, D, I, D, D, M, M, M
Here, it is preferred that ground changes distribution series of values to every kind of psychology, each of this series of numerical value numerical value is pressed
According to A, I, D, M, A (A->I->D->M->A order) becomes big.Psychology transformation is expressed as the time sequence of numerical value by this numerical value distribution
Row, each numerical value therein corresponds to a kind of mental status.The amount of the value in time serieses is construed as indicating whether to occur
A kind of index of the transformation of lower mental status.
A=0, I=1, D=2, M=3
A, A, I, A, I, I, D, I, D, D, M, M, M
0,0,1,0,1,1,2,1,2,2,3,3,3
In such psychology changes, mental status can occur according to tandem naturally.
<Carry out the correction of psychology transformation by rolling average>Scoring renovator 13 is adapted for as completely as possible
The value revision arranging in temporal sequence is the sequence by ascending order for these values.Specifically, it is preferred that, the psychology of target comment
The meansigma methodss of the adjacent mental status of n comment before and after being confirmed as of state.Alternately, the mental status of target comment can
To be the rolling average of previous comment in preset range.The following is in the situation that two adjacent in front and back comments are averaging
Under example.
A, A, I, A, I, I, D, I, D, D, M, M, M
0,0,1,0,1,1,2,1,2,2,3,3,3
0.3,0.3,0.4,0.6,1.1,1.4,1.6,2,2.2,2.4,2.6,2.75,3 be rounded up to integer->
0,0,0,1,1,1,1,2,2,2,2,3,3,3
A, A, A, I, I, I, I, D, D, D, D, M, M, M
<Carry out the correction of psychology transformation based on the time difference changing>Comment text generally includes transmission time.Then,
Mental status determiner 12 is adapted for exporting the transmission time of the comment text including psychological keyword together with this comment
The mental status of text.Scoring renovator 13 can record, using two adjacent transmission times, the heart arranging in temporal sequence
Elapsed time interval between reason state.
Then, scoring renovator 13 is weighted to each of the numerical value arranging in temporal sequence numerical value, its mode
For making：
Elapsed time interval before is longer, and the weighter factor being weighted for logarithm value is less；And
Elapsed time interval before is shorter, and the weighter factor being weighted for logarithm value is bigger.
Alternately, can be by the estimated probability of corresponding mental status to mental status corresponding integer 0-4
Each of integer be weighted.In the case of A=10%, I=70%, D=20% and M=0%, to integer 0-3
It is weighted as follows：
0*10%+1*70%+2*20%+3*0%=1.1
(scoring updates step) scoring renovator 13 is further adapted to for executing following two renewal step one of both
Or both, then instruction is given to scoring memorizer 102.
<Standard update step>Standard update step is such step：Wherein, in one group of comment text, when standard is commented
Paper this and be defined as before standard comment text generate the one or more previous comment text of comment text between
Mental status different when, the mental status increasing the standard comment text including site address is scored.
<Subsequently update step>Subsequently updating step is such step：Wherein, when standard comment text is commented on subsequent
When mental status between text is different, increase one of the comment text being defined as generating after standard comment text or
The mental status scoring of multiple subsequent comment texts.
Specifically, in those steps, in previous/subsequent comment text before/after standard comment text
AIDMA transformation is expressed as follows：
Previously comment text -->Standard comment text：
Db (a, i, d, m, a ')
Standard comment text -->Subsequently comment text：
Da (a, i, d, m, a ')
Herein, the value with each part of (a, i, d, m, a ') is 0 or 1.
Fig. 4 is the schematic diagram for the first scoring renewal process in the present invention is described.
The mental status of (step S41) user AAA changes as follows：
" I sees many commercial advertisements (CM) of the smart mobile phone of α company by chance." (previous comment text) -->Concern A
(view site：http://hp.html)
" I sees the smart mobile phone of the α company being placed on HP.http://hp.html " (standard comment text) -->Interest
I
In this manner, by watching website：http:The mental status of //hp.html, user AAA changes from concern A
For interest I.Therefore, website http://hp.html is judged as being changed into interest I to mental status and contributes.This when making
During judgement, in scoring memorizer 102, for website http:The scoring P (I) of interest I of //hp.html increases by 1.
Previously comment text -->Standard comment text：
Db (0,1,0,0,0)
(step S42) and then, the mental status of user AAA changes as follows：
" I sees the smart mobile phone of the α company being placed on HP.http://hp.html " (standard comment text) -->Interest
I
" I wants the smart mobile phone of α company.RT@XXX " (subsequent comment text) -->Expect D
In this manner, by watching website：http:The mental status of //hp.html, user AAA changes from interest I
For expecting D.Therefore, website http://hp.html is judged as mental status is changed into and expects that D contributes.This when making
During judgement, in scoring memorizer 102, for website http:The scoring P (D) of the expectation D of //hp.html increases by 1.
Standard comment text -->Subsequently comment text：
Da (0,0,1,0,0)
By the db as described above (a, i, d, m, a ') and da that adds up (a, i, d, m, a '), may finally estimate that each promotees
The scoring of pin website.In scoring memorizer 102 as shown in Figure 2, make estimated below：
News site page A (http://news.html) there is larger contribution to mental status " concern (A) ".
Product introduction site page B (http://hp.html) there is maximum contribution to mental status " action (A ') ", and
There is second largest contribution to mental status " expectation (D) ".
Theme site page C (http://aaa.html) there is maximum contribution to mental status " concern (A) ", and to the heart
Reason state " interest (I) " and mental status " expectation (D) " have second largest contribution.
Fig. 5 is the schematic diagram for the second scoring renewal process in the present invention is described.
The mental status of (step S51) user AAA changes as follows：
" new projects of the smart mobile phone of α company issue.http://news.html”-->Concern A
" commercial advertisement of the smart mobile phone of α company is very interesting.”-->Interest I
In this manner, by watching website：http:The mental status of //news.html, user AAA changes from concern A
It is changed into interest I.Therefore, website http://news.html is judged as being changed into interest I to mental status and contributes.When making
During this judgement, in scoring memorizer 102, for website http:The scoring P (I) of interest I of //news.html increases by 1.
(step S52) and then, the mental status of user AAA changes as follows：
" commercial advertisement of the smart mobile phone of α company is very interesting.”-->Interest I
" I sees the smart mobile phone of the α company being placed on HP.http://hp.html”-->Interest I
Now, even if by watching website：http:The mental status of //hp.html, user AAA also do not change and
Keep the state of interest I.Therefore, do not update scoring in scoring memorizer 102.
(step S53) and then, user AAA change mental status change as follows：
" I sees the smart mobile phone of the α company being placed on HP.http://hp.html”-->Interest I
" my friends has the smart mobile phone of α company " -->Interest I
Again, even if by watching website：http:The mental status of //hp.html, user AAA also do not change and
Keep the state of interest I.Therefore, do not update scoring in scoring memorizer 102.
Fig. 6 is the schematic diagram of the first scoring renewal process for the use weight in the present invention is described.
As shown in Figure 6, execution is the scoring renewal process similar with the process shown in Fig. 4.As follows, figure
The difference of the scoring renewal process shown in 6 is by increasing each psychology in each mental status using different weights
The scoring of state.
(S61) it is directed to weight wb (weight before) of the mental status of standard comment text：
Wb (A), wb (I), wb (D), wb (M), wb (A')
(S62) it is directed to weight wa (weight afterwards) of the mental status of subsequent comment text, this weight wa is not equal to wb：
Wa (A), wa (I), wa (D), wa (M), wa (A')
In the above case, score value P is expressed as：
P=ΣI=A-A'(wb(i)*db(i)+wa(i)*da(i))
By mental status A, I, D and M (concern -->Interest -->Expect -->Memory) each of mental status weight
Wb be set greater than mental status A'(action) weight wb value.The scoring of the mental status in increasing standard comment text
During, arrangement above means to change into the sales promotion website described in the standard comment text of A, I, D or M in mental status
The contribution that mental status is changed is higher than the sales promotion website changed in mental status described in the standard comment text of A ' to the heart
The contribution that reason state changes.
Further, by mental status A, I, D and M (concern -->Interest -->Expect -->Memory) each of psychology
Weight wa of state be set smaller than mental status A'(action) weight wa value.Psychology in increasing subsequent comment text
During the scoring of state, arrangement above means to change into described in the standard comment text of A, I, D or M in mental status
The contribution that mental status is changed of sales promotion website be less than the rush changed into described in the standard comment text of A ' in mental status
The contribution that pin website changes to mental status.
Fig. 7 is the schematic diagram of the second scoring renewal process for the use weight in the present invention is described.
As shown in Figure 7, when standard comment text is one or more subsequent with generate after standard comment text
When mental status between comment text is different, with the submission time interval between standard comment text and subsequent comment text
Become more long, then weight wa is set to less value by scoring renovator 13.Now it is considered to be not only in standard comment text
A tightly front/rear comment text is it is also contemplated that be located at the multiple comment texts near standard comment text.Then, weight is set
As follows：
For by the mental status generating closer to the comment text of standard comment text temporarily or in position, setting
Bigger weight.
For by the mental status generating further from the comment text of standard comment text temporarily or in position, setting
Less weight.
(promotion effect notifying device 14) promotion effect notifying device 14 is configured for sending for each site address and deposits
The scoring of each mental status in scoring memorizer 102 for the storage.
As explanation in detail above, allowed using the comment transmitted by user according to the program of the present invention, apparatus and method
Text, thus analyze the effect that sales promotion website changes to the mental status based on user.Now, the purchase to user for the sales promotion website
Behavior is more effective, and sales promotion website is more valuable.The present invention refers not only to, including the mental status in comment text, also allow for
Estimate the effect of sales promotion website based on the change of the mental status with regard to buying for the user.Specifically, news article can be estimated
Or the online promotion effect of SNS comment (being generally impossible to estimate its promotion effect).
Can construct without departing from the spirit and scope of the present invention the present invention above-mentioned various embodiments permitted
How wide variety of substitutions and modifications.All previous embodiment are that the example only making the present invention is used, and are not intended to limit.Cause
This, limit the present invention as only as defined in appended claims and its equivalent
Reference numerals list
1 psychological Transformation Analysis device；101 psychological keyword-dictionary；102 scoring memorizeies；11 comment texts obtain
Device；12 mental status determiners；13 scoring renovators；14 promotion effect notifying devices；2 SNS server in station；3 terminals；
And 4 Website servers.
Claims (11)
1. a kind of program by the computer being arranged on device execution, this device is based on a group being transmitted by every contributor
Comment text is analyzed to the effect of the sales promotion website with regard to the product of target keywords or service, and this effect is by user
Mental status transformation causes, and this program makes this computer serve as：
Psychological keyword-dictionary, is directed to every kind of mental status in advance by this psychological keyword-dictionary and registers one or more psychology
Keyword；
Comment text acquisition device, this comment text acquisition device is directed to every contributor and obtains comment text, each this comment text
Arrange including this target keywords and in temporal sequence；
Mental status determiner, includes the psychology being registered to this psychological keyword-dictionary in the comment text of this acquisition of contributor
In the case of keyword, the targeted mental status of this mental status determiner output this psychological keyword of including of registration；
Scoring memorizer, this scoring memorizer is directed to each sales promotion site address storage commenting for every kind of mental status setting
Point；And
Scoring renovator, in the standard comment text including this site address and generating before this standard comment text
Or in the case of the mental status difference between multiple previous comment text, this scoring renovator indicates that this scoring memorizer increases
This scoring of this mental status of this standard comment text, and/or, in the standard comment text including this site address and at this
In the case of mental status difference between the one or more subsequent comment text generating after standard comment text, this scoring
Renovator indicates that this scoring memorizer increases this scoring of this mental status of this one or more subsequent comment text, and
This program makes it possible to identify and is changed by this mental status that this sales promotion site address causes.
2. the program being executed by computer as claimed in claim 1, wherein, this psychological keyword-dictionary (closes according to AIDMA
Note, interest, expectation, memory, action) model arranges these mental statuss, and keep and this target for every kind of mental status
The corresponding one or more registered psychology keyword of keyword.
3. the program being executed by computer as claimed in claim 2,
Wherein, it is the value that every kind of mental status distribution increases according to the order of A, I, D, M and A,
Wherein, the transformation of time serieses mental status is arranged to the mental status value that these arrange in temporal sequence, and
Wherein, each of the value that these are arranged by this scoring renovator in temporal sequence value is set to lead by preset range
The moving average going out.
4. the program being executed by computer as claimed in claim 2, wherein, this scoring renovator is by this standard comment text
Weight wa of this mental status of weight wb of this mental status and this subsequent comment text is set to value different from each other, and
And increase this scoring by using this weight.
5. the program being executed by computer as claimed in claim 2, wherein, this scoring renovator arranges this standard comment text
Weight wb of this mental status and this subsequent comment text this mental status weight wa, for every kind of mental status will
This weight wb is set to different value, and for every kind of mental status, this weight wa is set to different value, and by using
This weight increases this scoring.
6. the program being executed by computer as claimed in claim 4,
Wherein, weight wb of each of mental status AIDM (concern, interest, expectation, memory) mental status is set in advance
Be set to more than mental status A'(action) weight wb value, and
Wherein, weight wa of each of mental status AIDM (concern, interest, expectation, memory) mental status is set in advance
Be set to less than mental status A'(action) weight wa value.
7. the program being executed by computer as claimed in claim 4, wherein, in the comment of this standard and after this standard is commented on
In the case of mental status difference between the one or more subsequent comment text generating, when this standard comment text with should be with
When submission time interval between comment text becomes longer afterwards, then less weight wa of this scoring renovator setting.
8. the program being executed by computer as claimed in claim 1,
Wherein, this target keywords is the keyword based on this product or this service, and
Wherein, this site address is the URL (URL) of this sales promotion website of this product or this service.
9. the program being executed by computer as claimed in claim 1, makes this computer serve as promotion effect notifying device further,
This promotion effect notifying device is directed to the scoring that each site address sends each mental status being stored in this scoring memorizer.
10. a kind of device, this device is based on the one group of comment text being transmitted by every contributor to regard to target keywords
The effect of the sales promotion website of product or service is analyzed, and this effect works to the mental status transformation of user, and this dress
Put including：
Psychological keyword-dictionary, is directed to every kind of mental status in advance by this psychological keyword-dictionary and registers one or more psychology
Keyword；
Comment text acquisition device, this comment text acquisition device is directed to every contributor and obtains comment text, each this comment text
Arrange including this target keywords and in temporal sequence；
Mental status determiner, includes the psychology being registered to this psychological keyword-dictionary in the comment text of this acquisition of contributor
In the case of keyword, the targeted mental status of this mental status determiner output this psychological keyword of including of registration；
Scoring memorizer, this scoring memorizer is directed to each sales promotion site address storage commenting for every kind of mental status setting
Point；And
Scoring renovator, in the standard comment text including this site address and generating before this standard comment text
Or in the case of the mental status difference between multiple previous comment text, this scoring renovator indicates that this scoring memorizer increases
This scoring of this mental status of this standard comment text, and/or, in the standard comment text including this site address and at this
In the case of mental status difference between the one or more subsequent comment text generating after standard comment text, this scoring
Renovator indicates that this scoring memorizer increases this scoring of this mental status being somebody's turn to do (multiple) subsequent comment text, and
This device makes it possible to identify and is changed by this mental status that this sales promotion site address causes.
A kind of 11. methods to execute by using device, the method is used for commenting based on a group being transmitted by every contributor
Paper this effect of the sales promotion website with regard to the product of target keywords or service is analyzed, the psychology to user for this effect
State transformation is worked,
This device includes：
Psychological keyword-dictionary, is directed to every kind of mental status in advance by this psychological keyword-dictionary and registers one or more psychology
Keyword；And
Scoring memorizer, this scoring memorizer is directed to each sales promotion site address storage commenting for every kind of mental status setting
Point, and
The method comprises the following steps：
Obtain comment text for every contributor, each this comment text includes this target keywords and pacifies in temporal sequence
Row；
In the case that the comment text of this acquisition of contributor includes being registered to the psychological keyword of this psychological keyword-dictionary,
The targeted mental status of output this psychological keyword of including of registration；And
One or more previous with generated before this standard comment text in the standard comment text including this site address
Indicate that this scoring memorizer increases this psychology of this standard comment text in the case of mental status difference between comment text
This scoring of state, and/or in the standard comment text including this site address and generation after this standard comment text
Indicate that this scoring memorizer increases in the case of mental status difference between one or more subsequent comment texts and be somebody's turn to do (multiple)
Subsequently this scoring of this mental status of comment text, and
The method makes it possible to identify and is changed by this mental status that this sales promotion site address causes.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2014145050A JP6257086B2 (en) | 2014-07-15 | 2014-07-15 | Program, apparatus and method for analyzing effect of user's psychological transition on promotion site |
| JP2014-145050 | 2014-07-15 | ||
| PCT/JP2015/070016 WO2016009985A1 (en) | 2014-07-15 | 2015-07-13 | Program, device, and method for analyzing effect of promotion site on transition of psychological state of user |
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| CN106471494A true CN106471494A (en) | 2017-03-01 |
| CN106471494B CN106471494B (en) | 2019-12-20 |
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| JP (1) | JP6257086B2 (en) |
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| CN113544724A (en) * | 2019-03-06 | 2021-10-22 | 株式会社创造未来 | Information processing apparatus, information processing method, and storage medium |
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| JP6719727B2 (en) * | 2016-03-23 | 2020-07-08 | 富士ゼロックス株式会社 | Purchase behavior analysis device and program |
| JP6815235B2 (en) * | 2017-03-16 | 2021-01-20 | ヤフー株式会社 | Information processing equipment, information processing methods, and programs |
| KR102091661B1 (en) * | 2017-12-20 | 2020-03-20 | (주)아크릴 | Method for providing cost-heartfelt satisfaction evaluation-based service based on user's situational emotion change |
| JP6943810B2 (en) * | 2018-05-18 | 2021-10-06 | ヤフー株式会社 | Providing equipment, providing method and providing program |
| US10789429B2 (en) | 2018-11-21 | 2020-09-29 | Intuit, Inc. | Visualizing comment sentiment |
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| JP2001222596A (en) * | 2000-02-08 | 2001-08-17 | Mega Chips Corp | Mail-order sale system |
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| JP6257086B2 (en) | 2018-01-10 |
| WO2016009985A1 (en) | 2016-01-21 |
| JP2016021174A (en) | 2016-02-04 |
| CN106471494B (en) | 2019-12-20 |
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