CN106408345A - Sale promotion engine realization method catering for Chinese marketing habit - Google Patents
Sale promotion engine realization method catering for Chinese marketing habit Download PDFInfo
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- CN106408345A CN106408345A CN201610861775.7A CN201610861775A CN106408345A CN 106408345 A CN106408345 A CN 106408345A CN 201610861775 A CN201610861775 A CN 201610861775A CN 106408345 A CN106408345 A CN 106408345A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
The invention relates to a sale promotion engine realization method catering for Chinese marketing habit, and the method comprises the following steps: configuring a promotion-related check and management interface at the management platform at the back end; establishing promotion rules; and designing a corresponding database tablet to save already designed protection rules related data; providing notice service among the network nodes so as to synchronize the promotion data among the nodes. According to the invention, generally speaking, an expression manner is used to show the promotion activity rules, and there is already a plurality of activities designed just through the combination of expressions. Such manner has great flexibility and also supports self-expansion. The method is also beneficial for people to have better understanding about promotion. As the method is based on a platform and the promotion is also configured to be related with the shop where the current account of a user is being used. Therefore, the user does not have to be concerned that the promotion activity on the platform involves more shops.
Description
Technical field
The present invention relates to field of computer technology, specifically, it is related to a kind of promotions engine meeting China's marketing custom
The method realized.
Background technology
In market, the sales promotion of brand is changeable and frequently at home, and can now quickly keep up with such speed be to work as
One problem of front electric business platform.Brand for the raising of daily sales volume, except popularization on ordinary days, also can be by various rush
Pin preferential lifting the conversion ratio of flow.Everything is all the normal demand of brand.But in platform class electric business system, due to promoting
The ununified arrangement of pin function and planning, lead to each sales promotion to be required for complete customization, and these customization differ
Fixed general, then cause customization more and more, code administration is more and more chaotic, and the customization of sales promotion is more and more difficult.With commonly use
As a example giving a discount, buying and give, it usually needs programming personnel after understanding complete demand, by changing and increasing new sales promotion logic generation newly
Code.The benefit of this mode is to realize relatively direct, is customized melting according to customer demand and sends out, but shortcoming also ratio is larger, just
It is underaction it is impossible to quick response sales promotion demand, especially for the changeable environment in domestic market.Therefore, for existing at present
Problematic a set of scheme that can cover most of advertising campaign must be proposed, its requirement can be flexibly in electric business system
Various promotion rule carry out configure operation or rely on promotions engine carry out a small amount of code exploitation can be achieved with multiple rule and
Operation superposition uses, and can meet the demand to sales promotion for the different electric business platforms with this.
Chinese patent literature CN201480046575.5, publication date 2016.04.06, disclose a kind of sales promotion and find with
The system, apparatus and method of the relevant project of programme content.In an aspect, this system is included for programme content supplier
First interface of system, this first interface is configured to receive any project that can be used for sales promotion with display in programme content
Relevant data.This system includes the second contact surface for one or more inventive systems, and wherein, each inventive system includes closing
In the item specific of the project that can be used for sales promotion, this second contact surface is configured to receive the item specific from inventive system.Should
System includes sales promotion maker, and this sales promotion maker is configured to by the project of display in programme content and from inventive system
The project that can be used for sales promotion mated.This system includes interface generator, and this interface generator is configured to show to user
Show the project that can be used for sales promotion, and provide a user with to accept the option of sales promotion being associated with shown project.And mesh
Front with regard to above-mentioned meet China marketing custom, most of advertising campaign can be covered, flexible scheme have not been reported.
Content of the invention
The purpose of the present invention is for deficiency of the prior art, provides a kind of promotions engine meeting China's marketing custom
The method realized.
For achieving the above object, the present invention adopts the technical scheme that：
A kind of method that promotions engine meeting China's marketing custom is realized, comprises the following steps：
A) configure related the checking and administration interface of sales promotion in rear end management platform；
B) promotion rule is set；
C) the promotion rule data that the preservation of design corresponding database table has designed, provides the notice between the node of website
Service the promotion data so as between each node synchronous.
In step b), setting promotion rule includes scope screening, active edit, activity enables, active priority manages, alive
Dynamic coupon type management and reward voucher import.
Described scope screening also supports custom field screening conditions in order to meet otherwise range of condition screening.
Carrying out to arrange multiple sales promotion conditions or multiple sales promotion is excellent when sales promotion conditions setting is arranged with promotional offer
Favour, between multiple settings can using " and " or "or" form complicated setting.
The present invention once puts into application, it is possible to achieve following technique effect：
1. can greatly reduce or there is no development amount：Because expiring of some bases subtracts that completely give can be by default
The mode of configuration is carried out, then this part just can be transferred operation personnel to and be operated, and so can solve releasing developer,
If some are because scope or sales promotion conditions cannot use prefabricated setting, only need developer's customized development sales promotion conditions or
Scope, then transfers to operation personnel to carry out configuring.
2. the flexible and changeable advertising campaign of quick response：Due to having transferred to operation personnel to carry out the setting major part of sales promotion
Configuration, eliminates and issues by demand to design, to code development and test afterwards.The time so saved is very big
Improve the responsiveness to sales promotion for the operation.Can accomplish to carry out multiple different modes or different range within the continuous time
Activity.This is also due to the result that sales promotion is based on expression formula combination.For example peripheral scope is directed to commodity screening just 4 kinds of expression
Formula (includes a kind of self-defined), also has 4 kinds of expression formulas (including a kind of self-defined) for what personnel screened, and sales promotion expression formula bag
Include self-defining just have 12 kinds, sales promotion setting expression formula comprise self-defining also have 12 kinds, general sales promotion configuration is by a kind of commodity
Filtering expression, a kind of crowd's filtering expression, one or more sales promotion conditions and one or more favourable conditions composition, so
Such combination has many kinds.
Brief description
Fig. 1. calculate China and foreign countries' foxing part screening process in sales promotion.
Fig. 2. sales promotion editing process.
Fig. 3. advertising campaign enables flow process.
Fig. 4. sales promotion sequence explanation.
Fig. 5. shopping cart calls promotions engine calculation process.
Specific embodiment
The specific embodiment below in conjunction with the accompanying drawings present invention being provided elaborates.
The overall technological scheme of the present invention is as follows：
1. configure related the checking and administration interface of sales promotion in rear end management platform
The rear end management platform of configuration is mainly used in checking all sales promotion current state lists, checks/edit sales promotion details,
And newly-increased advertising campaign is carried out with the setting of promotion rule.
2. promotion rule is set
2.1. scope screening
This function be used for determining inclusions commodity coverage needed for current active and crowd's scope of being enjoyed it is however generally that,
For domestic sales promotion demand, this outside is preset setting and can be covered the need for basic specified commodity coverage or crowd's scope
Ask, in addition for supplying the range of condition that it can not be covered, this function also supports that custom field screening conditions (include external service
Self-defined under calling) in order to meet otherwise range of condition screening.Default predefined scope expression formula includes classification, refers to
Order body is (such as：Specified commodity or specified user) this is several with combined expression.Special defects self-defined periphery condition can be by existing
Real public int getCustomConditionFactor (Long currentPromotionId,
ShoppingCartCommand shopCart,List<PromotionBrief>BriefListPrevious) this method is entered
The self-defined process of row periphery condition, this part realization simultaneously can be reused by other activities.
Calculate China and foreign countries' foxing part screening process in sales promotion as shown in Figure 1.
2.2 active edit
This function is the second step belonging to sales promotion setting based on screening function, only completes the periphery screening bar of sales promotion
The setting of advertising campaign rule itself just can be begun for after the setting of part.Complete sales promotion essential information (such as：Sales promotion title,
Sales promotion effect duration and sales promotion footmark are arranged) with the selecting of peripheral screening conditions after, the rule treatments of sales promotion then can be in " sales promotion conditions
Setting " and " promotional offer setting " in be configured, this two be respectively directed in regular interior condition with meet preferential after
Give setting.Multiple sales promotion conditions or multiple promotional offer can be set when being configured, can use between multiple settings
" and " or "or" forming complicated setting.Also support activities uses and specifies promotional offer code CODE simultaneously.Otherwise in sales promotion
Condition setting only needs to realize the public PromotionSettingDetail in SdkCustomizeSettingManager
getCustomSetting(AtomicSetting setting,PromotionCommand currentPromotion,
ShoppingCartCommand shopCart,List<PromotionBrief>BriefListPrevious) method, as long as
Its just selected use of energy of the self-defined setting realized and register.In addition self-defined setting herein equally can also be by other work
Dynamic multiplexing.
Sales promotion conditions are arranged：This module is used for carrying out based on outside screening scope and under corresponding promotional form for sales promotion
Commodity amount, price, custom condition with using reward voucher setting.Promotional form is then divided into for usual termss such as
The setting that quantity, price are carried out, ladder condition is then the ladder condition of setting quantity or price, and set meal condition is then for binding
The condition setting that commodity are carried out in quantity or price, last routine+ladder condition is then to carry out the first with second
Combined hybrid condition setting, but each activity can only select a kind of promotional form.
Promotional offer is arranged：This module is then to arrange based on meeting the discounting that after sales promotion conditions, consumer should obtain, and buys and gives
Preferential.
Sales promotion editing process is as shown in Figure 2.
2.3 activities enable
This function is used for for newly-increased sales promotion carrying out state setting, can stop or enable activity.In addition also can quick copy
Sales promotion simultaneously is supported to change, it is to avoid the configuration again of identical sales promotion.
It is as shown in Figure 3 that advertising campaign enables flow process.
2.4 active priority management
The execution sequence that this function is used for as advertising campaign is ranked up, and the repulsion that simultaneously also can set up between activity is closed
System.
Sales promotion sequence explanation is as shown in Figure 4.
2.5 movable coupon type management
For arranging coupon type needed for activity.May specify the access times of the type reward voucher when arranging reward voucher
With discount-type (such as：Discount, give a discount).
2.6 reward vouchers import
For corresponding to the importing of the preferential code of coupon type.
3. the promotion rule data that the preservation of design corresponding database table has designed, provides the notice between the node of website
Service the promotion data so as between each node synchronous.
Wherein t_prm_promotionhead is used for preserving advertising campaign header, such as：The having of title, footmark and activity
The effect phase.And the outside screening conditions of activity dependent merchandise are saved in t_prm_promotionscope, for the outside of personnel
Screening conditions are then saved in t_prm_promotionaudiences, and sales promotion conditions setting is saved in t_prm_
In promotioncondition_normal and t_prm_promotioncondition_complex table, and promotional offer sets
Put expression formula and be saved in t_prm_promotionsetting_complex and t_prm_promotionsetting_normal
In, the log-on message additionally for custom condition is then saved in t_prm_customizefilterclasses.In activity
Being provided with rear inventive system will call the notice service having configured to inform that front end website node obtains sales promotion again from DB
Information.
To sum up, after the activity of completing is arranged and front end completes the loading of sales promotion, if front end occurs to add shopping cart
Or will be by calling private void getShopCartPromotionInfos during the such action of clearing
The side of (ShoppingCartCommand shoppingCart, CalcFreightCommand calcFreightCommand)
The sales promotion that method carries out commodity in shopping cart calculates.
Shopping cart calls promotions engine calculation process as shown in Figure 5.
Embodiment 1
Sales promotion example：Carried out the full 100 dozens of whole lists 8 of whole list for this commodity of A5 between 16 on July 1, to July 10
Roll over preferential activity, in store, all users enjoy this discount activity.
The first step, opens commodity screening washer function in promotion management, a newly-built commodity coverage screening washer, name nominating
For：A5 sales promotion, selecting its screening type is commodity, and adds A5 commodity in lists；
Second step, opens crowd's screening washer function in promotion management, newly-built crowd's scope screening washer, name nominating
For：A5 sales promotion crowd, selecting its screening type is packet, and adds all in lists；
3rd step, opens advertising campaign editor, setting sales promotion title, effective initial time, movable footmark；
4th step, arranges beneficiaries, and member's screening washer selects the A5 sales promotion crowd in packet；
5th step, arranges commercial promotions scope, and commodity screening washer selects the A5 sales promotion in commodity；
6th step, sales promotion conditions are arranged, and promotional form selects normal condition, selects whole single amount of money big in normal condition item
Fill in 100 after being equal to, then add；
7th step, promotional offer is arranged, and selects whole single discount, inserts 80 herein, then add and preserve；
8th step, advertising campaign enables management, enables currently preferential activity；
9th step, advertising campaign priority management, the priority that setting current active is run.
Through above nine steps, the enforcement of the promotions engine of electric business platform declares to be finished, after the completion of enforcement, Yong Huke
With according to oneself sales promotion demand is newly-built in time or adjustment promotion policy.
Practical Calculation process：
User can carry out the screening of crowd's scope, the judgement of advanced pedestrian group's scope when entering store, is occurring afterwards
The screening that commodity coverage in shopping cart can first be carried out when adding shopping cart or settling accounts such action judges, if in shopping cart
Commodity be present in screening washer list then pass through afterwards will be by calling getShopCartPromotionInfos
The side of (ShoppingCartCommand shoppingCart, CalcFreightCommand calcFreightCommand)
The judgement of method order total price, if meeting sales promotion conditions, can carry out discount calculating, such as active user's shopping cart has 2 samples
Commodity, are equally A5, and another sample is A4, and current order total price is 120 yuan, then will become 96 yuan after sales promotion.
The above is only the preferred embodiment of the present invention it is noted that ordinary skill people for the art
Member, on the premise of without departing from the inventive method, can also make some improvement and supplement, these improve and supplement also should be regarded as
Protection scope of the present invention.
Claims (4)
1. a kind of method that promotions engine meeting China's marketing custom is realized is it is characterised in that comprise the following steps：
A) configure related the checking and administration interface of sales promotion in rear end management platform；
B) promotion rule is set；
C) the promotion rule data that the preservation of design corresponding database table has designed, provides the notice service between the node of website
So as to the promotion data between each node synchronous.
2. method according to claim 1 includes scope screening, lives it is characterised in that arranging promotion rule in step b)
Move editor, activity enables, active priority manages, movable coupon type management and reward voucher import.
3. method according to claim 2 is it is characterised in that custom field screening bar is also supported in described scope screening
Part is in order to meet otherwise range of condition screening.
4. method according to claim 2 it is characterised in that carry out sales promotion conditions setting with promotional offer setting when
Time can arrange multiple sales promotion conditions or multiple promotional offer, between multiple settings can using " and " or "or" form complexity and set
Put.
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| CN201610861775.7A CN106408345A (en) | 2016-09-29 | 2016-09-29 | Sale promotion engine realization method catering for Chinese marketing habit |
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Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107248097A (en) * | 2017-04-26 | 2017-10-13 | 苏州提点信息科技有限公司 | A kind of food and drink retail promotions engine based on dynamic script language |
| CN107516242A (en) * | 2017-08-23 | 2017-12-26 | 山东圣运信息技术有限公司 | A kind of inventive system |
| CN108399676A (en) * | 2018-02-13 | 2018-08-14 | 中体彩科技发展有限公司 | A kind of method and system of the fast Superb prize promotion of high frequency lottery ticket |
| CN108470287A (en) * | 2018-01-26 | 2018-08-31 | 深圳市三维度科技有限公司 | A kind of packing promotion purchase system and purchase method |
| CN108734561A (en) * | 2018-05-31 | 2018-11-02 | 康键信息技术（深圳）有限公司 | Electronic device, order data processing method and computer readable storage medium |
| CN109034752A (en) * | 2018-08-29 | 2018-12-18 | 掌阅科技股份有限公司 | Method of calibration, electronic equipment and the computer storage medium of active configuration time |
| CN110111134A (en) * | 2019-04-10 | 2019-08-09 | 口碑(上海)信息技术有限公司 | Movable creation method and device based on association mode |
| CN110647708A (en) * | 2019-09-05 | 2020-01-03 | 达疆网络科技(上海)有限公司 | Sales promotion and release engine |
| CN111178927A (en) * | 2018-11-11 | 2020-05-19 | 千寻位置网络有限公司 | Multi-dimension and strategy-based commodity pricing method and system |
| CN112150217A (en) * | 2020-10-21 | 2020-12-29 | 深圳市思迅软件股份有限公司 | Sales promotion middle desk implementation system |
| WO2021196127A1 (en) * | 2020-04-02 | 2021-10-07 | 深圳市大疆创新科技有限公司 | Information processing device and method, and computer readable storage medium |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104463621A (en) * | 2014-11-27 | 2015-03-25 | 浪潮通用软件有限公司 | Electronic commerce platform sales promotion engine implementation method |
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- 2016-09-29 CN CN201610861775.7A patent/CN106408345A/en active Pending
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104463621A (en) * | 2014-11-27 | 2015-03-25 | 浪潮通用软件有限公司 | Electronic commerce platform sales promotion engine implementation method |
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107248097A (en) * | 2017-04-26 | 2017-10-13 | 苏州提点信息科技有限公司 | A kind of food and drink retail promotions engine based on dynamic script language |
| CN107516242A (en) * | 2017-08-23 | 2017-12-26 | 山东圣运信息技术有限公司 | A kind of inventive system |
| CN108470287A (en) * | 2018-01-26 | 2018-08-31 | 深圳市三维度科技有限公司 | A kind of packing promotion purchase system and purchase method |
| CN108399676A (en) * | 2018-02-13 | 2018-08-14 | 中体彩科技发展有限公司 | A kind of method and system of the fast Superb prize promotion of high frequency lottery ticket |
| CN108734561A (en) * | 2018-05-31 | 2018-11-02 | 康键信息技术（深圳）有限公司 | Electronic device, order data processing method and computer readable storage medium |
| CN108734561B (en) * | 2018-05-31 | 2023-08-22 | 康键信息技术（深圳）有限公司 | Electronic device, order data processing method, and computer-readable storage medium |
| CN109034752B (en) * | 2018-08-29 | 2019-07-05 | 掌阅科技股份有限公司 | Method of calibration, electronic equipment and the computer storage medium of active configuration time |
| CN109034752A (en) * | 2018-08-29 | 2018-12-18 | 掌阅科技股份有限公司 | Method of calibration, electronic equipment and the computer storage medium of active configuration time |
| CN111178927A (en) * | 2018-11-11 | 2020-05-19 | 千寻位置网络有限公司 | Multi-dimension and strategy-based commodity pricing method and system |
| CN110111134A (en) * | 2019-04-10 | 2019-08-09 | 口碑(上海)信息技术有限公司 | Movable creation method and device based on association mode |
| CN110647708A (en) * | 2019-09-05 | 2020-01-03 | 达疆网络科技(上海)有限公司 | Sales promotion and release engine |
| WO2021196127A1 (en) * | 2020-04-02 | 2021-10-07 | 深圳市大疆创新科技有限公司 | Information processing device and method, and computer readable storage medium |
| CN112150217A (en) * | 2020-10-21 | 2020-12-29 | 深圳市思迅软件股份有限公司 | Sales promotion middle desk implementation system |
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