CN106228313A

CN106228313A - A kind of telecommunications shops based on Balanced scorecard performance evaluation method

Info

Publication number: CN106228313A
Application number: CN201610649811.3A
Authority: CN
Inventors: 不公告发明人
Original assignee: Nanjing Tandao Information Technology Corp Ltd
Current assignee: Nanjing Tandao Information Technology Corp Ltd
Priority date: 2016-08-10
Filing date: 2016-08-10
Publication date: 2016-12-14

Abstract

The application proposes telecommunications shops based on Balanced scorecard performance evaluation method, data mining analysis method is utilized in terms of the development scale of channel, user's matter state, cost-benefit, customer service, channel risk etc., quantitative analysis affects the factor of channel production capacity, build channel assessment models at different levels, identify high-quality, high value channel, and catch channel operation abnormal information in time, thus promote effective orderly development of channel；The maximum advantage of this assessment models is evaluation index and scene each branch company district can customize configuration, and the most self-defined expansion, it is not necessary to secondary development, the element of appraisal procedure is as shown in Figure 1.

Description

A kind of telecommunications shops based on Balanced scorecard performance evaluation method

Technical field

The present invention relates to communication field, be specifically related to a kind of method based on assessment shops benefit and evaluating tool.

Background technology

On the one hand, input in terms of channel management strengthens day by day at present, it is necessary to conservative control cost, by limited resource To high value canal slope, promoting resource utilization, it is ensured that telecommunications competitive advantage in terms of channel, this is accomplished by channel visitor See assessment, identify high-quality channel, purification channel troop, set up hierarchical layered channel contribution degree evaluation system；On the other hand, marketing Although channel quantity is many, but part channel is the most lack of standardization, and dragons and fishes jumbled together therebetween, most small scales, lacks the chain advantage of scale, Management difficulty is big；Self constrainting ability is weak, is engaged in wholesale business channel in violation of rules and regulations more, and " transregional " manages and happen occasionally, price war Emerge in an endless stream, lack at present and channel operation situation is monitored efficiently and effectively, it is impossible to catch channel operation abnormal information in time.

Summary of the invention

The present invention mainly produces fortune from each side such as the development scale of channel, user's matter state, cost-benefit, channel risks Battalion data separate data mining analysis method, quantitative analysis affect channel contribution degree assessment each attribute, build one based on The efficiency estimation method of Balanced scorecard, the constituent element of appraisal procedure is as shown in Figure 1.

Evaluation index divides base values and derivative index, and derivative characteristic evidences base values is calculated by algorithms of different and obtains, As weight is arranged in the evaluation system of n evaluation index of m evaluation object, reject respectively in respective extreme cases by index Lower limit each 2%, it is to avoid indivedual extreme values affect the accuracy of whole model.

Development according to channel, output, the score of input, put into according to K1* development+K2* output+K3* and obtain this canal The comprehensive score in road；According to ranking in each channel is classified, equidistant extraction index, form ordered data sequence and (be achieved in that Purpose: reduce sequential operation amount, and ensure that data are uniformly dispersed in survey population, some level will not be concentrated, increase The representativeness of sample).

The branch companies completely such as the scene of assessment models, index, calculating cycle and displaying result custom-configure according to demand, Need not secondary development, reduce and support man-hour, cost-effective；Assessment result passes through shops's longitude and latitude with radar by Baidu's map The mode of figure is intuitively shown；And support dissimilar shops (sales field, franchise etc.) and carry out horizontal and vertical contrast.

The calculating of Benefit Evaluation Model completes all working by three thread queue, data source encapsulation thread: index and Scene configuration is accomplished by the action that comes into force, and configuration information is automatically loaded into data source thread queue, and thread is according to scene configuration meter Whether calculation cycle Automatic Cycle Testing index data source puts in place, if data source puts in place, then scene ID is pushed to calculate queue In, otherwise continue cycling through detection, if exceed arrange the early warning time limit automatically scene ID be pushed to alert thread carry out note or postal Part alerts；Computational threads: when computational threads get need calculate scene ID, system automatically search the latitude in scene configuration, The information such as index carry out calculating and convergence, if there is abnormal termination and rollback the recording exceptional information pushing of calculating to alarm Thread carries out alerting and manual intervention；Alarm thread: the unknown problem being mainly responsible in whole evaluation process occurring carries out reality Time alarm support personnel.

Find out low score value channel according to assessment result and proceed to Room guidance, the agent of high-quality can be run a shop by prioritizing selection, Secondly the reference frame that assessment result can be thrown in as branch company's strategical planning or cost.

Accompanying drawing explanation

Will be more fully understood that by those skilled in the art, wherein in conjunction with accompanying drawing, the technical characteristic of the present invention and advantage:

Fig. 1 is the element figure of the telecommunications shops performance evaluation method of Balanced scorecard of the present invention；

Fig. 2 is the overall flow figure of the telecommunications shops performance evaluation algorithm of Balanced scorecard of the present invention.

Detailed description of the invention

By to checking that platform, cost pond platform, portfolio, commission, service handling duration, user are worth and other channels Operation basic data etc. carries out the collection of achievement data source；Interface configurations assessment scene, index, latitude and the order of data display In cycle etc. with calculating, having configured the calculating manually enabling this scene, system can be loaded into data this scene automatically Encapsulation thread is monitored and performs；User of service checks assessment result data by mobile terminal or PC end, and estimation flow is such as Shown in Fig. 2.

Claims

1. for reflecting a relative performance for Room ability, represent deficiency and indicate improvement direction, identifying that high-quality, high value are sold The performance evaluation model of the shops of channel, including with core of this assessment models:

Equidistant extraction index mode is used to calculate the every basis of assessment and derivative index；

Use data acquisition thread, computational threads and alarm thread process and monitor whole evaluation process；

Horizontal and vertical contrast is carried out for dissimilar shops (sales field, franchise etc.)；

Interface is used to custom-configure mode for assessment scene and index.

2. include to realize the system of function structure described in jurisdictions mandate 1: from teledata warehouse, local data fairground, wind The data such as system the extraction development scale of channel, user's matter state, cost-benefit such as danger management and control, are used for assessing measurement index.

3. utilize evaluation result as claimed in claim 1 to help telecommunications bottom-line management layer find out low score value or there is the channel of risk Proceed to the Room instruct.

4. utilize evaluation result as claimed in claim 1 that the agent of high-quality can be run a shop right by prioritizing selection.

5. utilize the reference frame that evaluation result as claimed in claim 1 is thrown in as branch company's strategical planning or cost.