CN106204144A - A kind of information-pushing method and information push-delivery apparatus - Google Patents
A kind of information-pushing method and information push-delivery apparatus Download PDFInfo
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- CN106204144A CN106204144A CN201610556670.0A CN201610556670A CN106204144A CN 106204144 A CN106204144 A CN 106204144A CN 201610556670 A CN201610556670 A CN 201610556670A CN 106204144 A CN106204144 A CN 106204144A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The present invention relates to technical field of information processing, disclose a kind of information-pushing method.This information-pushing method includes: all historical transactional information are analyzed screening, it is thus achieved that the historical transactional information matched with new product；Target terminal is obtained from the historical transactional information matched with new product；The relevant information of new product is pushed to the target terminal obtained.Embodiment of the present invention also discloses a kind of information push-delivery apparatus.Embodiment of the present invention is in terms of existing technologies, first from historical transactional information, filter out the historical transactional information mated with new product, from the historical transactional information mated with new product, obtain target terminal (i.e. pushing object) again, and new product information is pushed to this target terminal.It is seen that, embodiment of the present invention make use of the information that the Internet provides more fully, more fine to the information analysis pushing object, so that the location pushing object is more accurate, is more beneficial for promoting the success rate of pushed information.
Description
Technical field
The present invention relates to technical field of information processing, particularly to a kind of information-pushing method and information push-delivery apparatus.
Background technology
Along with the development of technology of Internet of things, it is applied to the information-based of service network changes in a large amount of new techniques, service theory
Among, various Customer Service Centers go to before platform from backstage, pass through technology of Internet of things, it is possible to achieve by tradition with manipulation type
Service for core becomes the novel intelligent service with marketing as core.
During realizing the present invention, inventor finds: in prior art, and businessman is pushing the information on services of self
Time, the general contact method that only can simply search for out user, send service further according to this contact method searched out to user
Information.This propelling movement mode not only success rate is low, the most usually the resource of serious waste businessman because randomness is excessive.
Summary of the invention
The purpose of embodiment of the present invention is to provide a kind of information-pushing method and information push-delivery apparatus so that information pushes away
The location sending object is more accurate, having higher success rate of pushed information.
For solving above-mentioned technical problem, embodiment of the present invention provides a kind of information-pushing method, including: go through all
History Transaction Information is analyzed screening, it is thus achieved that the historical transactional information matched with new product；From with going through that new product matches
History Transaction Information obtains target terminal；The relevant information of new product is pushed to the target terminal obtained.
Embodiment of the present invention additionally provides a kind of information push-delivery apparatus, including: screening module, acquisition module and propelling movement mould
Block；Screening module for being analyzed screening to all historical transactional information, it is thus achieved that the historical trading letter matched with new product
Breath；Acquisition module is for obtaining target terminal from the historical transactional information matched with new product；Pushing module is for by new
The relevant information of product pushes to the target terminal obtained.
The embodiment of the present invention in terms of existing technologies, first filters out from historical transactional information and to mate with new product
Historical transactional information, then from the historical transactional information mated with new product, obtain target terminal (i.e. pushing object), and will be new
Product information is pushed to this target terminal.As can be seen here, embodiment of the present invention make use of the letter that the Internet provides more fully
Breath, more fine to the information analysis of propelling movement object, so that the location pushing object is more accurate, it is more beneficial for promoting propelling movement
The success rate of information.
Further, in all historical transactional information are analyzed screening, according to following any in the attribute of user
A kind of or combination in any is analyzed screening: spending amount, the quantity of dissimilar product, purchase like product are apart from present
Time, sex, age.The attribute that the attribute of user includes is the most, the finest to the information analysis pushing object, the most favourable
In improving the accuracy rate pushing object.
Further, when being analyzed screening according to the combination in any in the attribute of user, each attribute is given
Different weights, is weighted summation respectively to the attribute of each user；At the historical trading that acquisition matches with new product
In information, the result of weighted sum is more than the historical transactional information of a preset value as the historical trading matched with new product
Information.The result of weighted sum is the biggest, the most accurate to the location pushing object, is more conducive to promoting the success of pushed information
Rate.
Further, when being analyzed screening according to the combination in any in the attribute of user, attribute is arranged order, depends on
The screening that historical transactional information is gradually reduced the scope by order.Screen according to the order arranged, can more completely mistake
Filter the user that some information are the most complete, it is ensured that the propelling movement object of location is more accurate.
Further, obtaining in target terminal from the historical transactional information matched with new product, specifically including: from
The historical transactional information matched with new product obtains the identity information of user；Wherein, identity information be following at least one:
Phone number, membership number；The target terminal that the information that determines one's identity is corresponding.Provide a kind of mode finding target terminal.
Further, identity information is phone number；At the target terminal that the relevant information of new product is pushed to acquisition
In, pushed by short message mode.
Further, identity information is membership number；In the target terminal that the information of determining one's identity is corresponding, search and membership number
The device number of binding；In the relevant information of new product is pushed to the target terminal obtained, the relevant information of new product is pushed away
Deliver to search the equipment that the device number obtained is corresponding.
Further, identity information is membership number；In the target terminal that the information of determining one's identity is corresponding, search and membership number
The client of binding；In the relevant information of new product is pushed to the target terminal obtained, the relevant information of new product is pushed away
Deliver to search the client obtained.
Accompanying drawing explanation
Fig. 1 is the flow chart of the information-pushing method according to first embodiment of the invention；
Fig. 2 is the flow chart of the information-pushing method according to second embodiment of the invention；
Fig. 3 is the flow chart of the activity of " exchanging old for new " of the propelling movement according to second embodiment of the invention；
Fig. 4 is the structured flowchart of the information push-delivery apparatus according to third embodiment of the invention；
Fig. 5 is the structured flowchart of the information push-delivery apparatus according to four embodiment of the invention；
Fig. 6 is the structured flowchart of the information push-delivery apparatus according to fifth embodiment of the invention.
Detailed description of the invention
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with the accompanying drawing each reality to the present invention
The mode of executing is explained in detail.But, it will be understood by those skilled in the art that in each embodiment of the present invention,
In order to make reader be more fully understood that, the application proposes many ins and outs.But, even if there is no these ins and outs and base
Many variations and amendment in following embodiment, it is also possible to realize the application technical scheme required for protection.
First embodiment of the present invention relates to a kind of information-pushing method.Embodiment of the present invention is pushing new product
During information, from historical transactional information, first filter out the historical transactional information mated with new product, then from mating with new product
Historical transactional information obtains target terminal (i.e. pushing object), and new product information is pushed to this target terminal.It is concrete
Flow process is as it is shown in figure 1, include:
Step 101: all historical transactional information are analyzed screening, it is thus achieved that the historical trading letter matched with new product
Breath.
The historical transactional information matched with new product, can be that the transaction buying identical product, such as new product are
Washing machine, then can search all Transaction Informations buying washing machine from historical transactional information；Can also be bought similar
The household appliances such as refrigerator, air-conditioning were once bought in the transaction of product, such as user, but did not buy washing machine, then he is just
It is likely to become the potential buyer of new product washing machine；Can also is that the transaction buying same brand product, such as user
Once bought the happy TV regarded, then he be possible to happy depending on other products be also interested in, therefore it is also possible to into
Potential buyer for new product.
Step 102: obtain target terminal from the historical transactional information matched with new product.
This target terminal can be all platforms that can receive information such as mobile phone, client, even intelligent television.
Step 103: the relevant information of new product is pushed to the target terminal obtained.
In present embodiment, corresponding propelling movement mode can be selected according to the target terminal found, if target terminal is mobile phone,
Then can push by the way of note；If target terminal is client, i.e. the application program of user installation, then can be by new product
Information pushing is in the client of user installation.
It is seen that, in terms of existing technologies, embodiment of the present invention make use of the Internet to provide more fully
Information, more fine to the information analysis pushing object, so that the location pushing object is more accurate, it is more beneficial for lifting and pushes away
Deliver letters the success rate of breath.
Second embodiment of the present invention relates to a kind of information-pushing method.Second embodiment is at the first embodiment
On the basis of the further improvement done, mainly the improvement is that: the second embodiment further defines to all history
When Transaction Information is analyzed screening, screening to be analyzed according to the attribute of user.
In present embodiment, the attribute of this user may include but be not limited to: spending amount, the quantity of dissimilar product,
Buy like product distance now, sex, the age.According to the attribute of user be analyzed screening time, can according to
Any one or combination in any in the attribute at family is analyzed screening.
In addition, it is necessary to explanation, it should be appreciated by those skilled in the art that the genus of user involved in present embodiment
Property, can be used for positioning the data message of potential user, therefore every the contributing to of historical transactional information positions potential user's
Data message, all can be as the attribute of user.
The idiographic flow of present embodiment as indicated with 2, including:
Step 201: be analyzed screening to all historical transactional information according to the attribute of user, it is thus achieved that with new product phase
The historical transactional information joined.
In this step, if being analyzed screening according to the combination in any in the attribute of user, each attribute can be composed
Give different weights.Such as, according to spending amount and buy like product distance now two carry out Analysis and Screening time, one
For as, the spending amount of user is the biggest, just imply that its purchasing power is the strongest, is more likely to become the potential consumption of new product
Person, therefore, spending amount is the biggest, can arrange the biggest weight.Buy like product distance the longest, just imply that
User the most likely buys new product and changes old product, therefore, buys like product distance the longest, can arrange
The biggest weight.
After giving weight for each attribute in the attribute of user, can be weighted respectively asking to the attribute of each user
With, the result of weighted sum is the biggest, illustrates that this user is more likely to become the potential consumers of new product.May one-tenth for filtering out
For the user of new product potential consumers, the result of weighted sum can be compared with a preset value, filter out weighted sum
Result more than the historical transactional information of this preset value, and the historical transactional information screened is matched as with new product
Historical transactional information.
It is noted that when being analyzed screening according to the combination in any in the attribute of user, also attribute can be set
Put order, and the screening in order historical transactional information gradually reduced the scope.This screening mode can be more completely
Filter out the user that some information are the most complete, it is ensured that the propelling movement object of location is more accurate.
Step 202: obtain the identity information of user from the historical transactional information matched with new product.
In the present embodiment, this identity information can be the phone number of user, membership number, addresses of items of mail etc., this reality
Execute mode without limitation.
Step 203: the target terminal that the information that determines one's identity is corresponding.
Step 204: the relevant information of new product is pushed to this target terminal.
If this identity information is the phone number of user, then this target terminal is the mobile phone of user, in this step, i.e.
Can be pushed by short message mode.
If this identity information is the addresses of items of mail of user, then this target terminal is the mailbox of user, in this step, i.e.
Can be pushed by lettergram mode.
If this identity information is the membership number of user, then can search the device number bound with this membership number or client, and
Using equipment corresponding for this device number or client as target terminal.Wherein, the device number of this binding can be mobile phone, intelligence
The identity (ID) of the smart machines such as TV (its ID can be recorded when user buys intelligent television).Finding binding
Device number or client after, can be to corresponding equipment or client push new product.
It should be noted that information-pushing method of the present embodiment, it is also applied for when the release of new products, Xiang Zeng
" old for new service " activity was pushed through buying the user of identical product.Its flow process pushed is as it is shown on figure 3, include:
Step 301: be analyzed screening to all historical transactional information according to the attribute of user, it is thus achieved that with new product phase
The historical transactional information joined.
New product as issued is refrigerator, then can filter out from historical transactional information once purchased according to the attribute of user
Bought refrigerator and participated in the historical transactional information that " old for new service " is movable possibly.
When screening, if being analyzed screening according to the combination in any in the attribute of user, each attribute can be given
Different weights, then the attribute of each user is weighted summation respectively, and the result of weighted sum is preset more than one
The historical transactional information of value is as the historical transactional information matched with new product.
Step 302: obtain the identity information of user from the historical transactional information matched with new product.
Step 303: the target terminal that the information that determines one's identity is corresponding.
Step 304: the relevant information of " old for new service " is pushed to this target terminal.
Step 305: judge whether to receive from this target terminal this movable response of " exchanging old for new ".The most then enter
Enter step 306；If it is not, then exit this flow process, and terminate flow process.
Step 306: send the new product reward voucher specifying denomination to the target terminal of response.
Every reward voucher has fixing identification code, and user may utilize this new product reward voucher and buys new product,
Step 307: judge user whether to select old product and return.The most then enter step 308；If it is not, then exit this
Flow process, and terminate flow process.
Step 308: the target terminal of the user posting old product to selection sends address.
The step of the most various methods divides, and is intended merely to describe clear, it is achieved time can merge into a step or
Some step is split, is decomposed into multiple step, as long as comprising identical logical relation, all at the protection domain of this patent
In；To adding inessential amendment in algorithm or in flow process or introducing inessential design, but do not change its algorithm
With the core design of flow process all in the protection domain of this patent.
Third embodiment of the present invention relates to a kind of information push-delivery apparatus.As shown in Figure 4, this information push-delivery apparatus 4 wraps
Include: screening module 41, acquisition module 42 and pushing module 43.
This screening module 41 for being analyzed screening to all historical transactional information, it is thus achieved that with going through that new product matches
History Transaction Information.
This acquisition module 42 is for obtaining target terminal from the historical transactional information matched with new product.
This pushing module 43 for pushing to the target terminal obtained by the relevant information of new product.
It is seen that, present embodiment is the device embodiment corresponding with the first embodiment, and present embodiment can be with
First embodiment is worked in coordination enforcement.The relevant technical details mentioned in first embodiment the most still has
Effect, in order to reduce repetition, repeats no more here.Correspondingly, the relevant technical details mentioned in present embodiment is also applicable in
In first embodiment.
It is noted that each module involved in present embodiment is logic module, in actual applications, one
Individual logical block can be a physical location, it is also possible to be a part for a physical location, it is also possible to multiple physics lists
The combination of unit realizes.Additionally, for the innovative part highlighting the present invention, will be with solution institute of the present invention in present embodiment
The unit that the technical problem relation of proposition is the closest introduces, but this is not intended that in present embodiment the list that there is not other
Unit.
4th embodiment of the present invention relates to a kind of information push-delivery apparatus.4th embodiment is at the 3rd embodiment
On the basis of the further improvement done, mainly the improvement is that: the 4th embodiment further defines to all history
When Transaction Information is analyzed screening, screening to be analyzed according to the attribute of user.
In present embodiment, the attribute of this user comprise the steps that spending amount, the quantity of dissimilar product, buy similar
Product distance now, sex, the age.When being analyzed screening according to the attribute of user, can be according to the attribute of user
In any one or combination in any be analyzed screening.
As it is shown in figure 5, this screening module 41 includes Attributions selection submodule 411 and attribute selection submodule 412.Wherein,
Attributions selection submodule 411 is for selecting any one or the attribute of combination in any in the attribute of user.Screening attribute selection
All history, for any one or the attribute of combination in any that select according to Attributions selection submodule 411, are handed over by submodule 412
Easily information is analyzed screening, it is thus achieved that the historical transactional information matched with new product.
This acquisition module 42 includes that identity obtains submodule 421 and terminal determines submodule 422.Wherein, identity obtains son
Module 421 is for obtaining the identity information of user from the historical transactional information matched with new product.Terminal determines submodule
422 after obtaining, in identity, the identity information that submodule 421 gets user, determines that the target that this identity information is corresponding is whole
End.
This pushing module 43 for pushing to the target terminal obtained by the relevant information of new product.
Owing to the second embodiment is the most corresponding with present embodiment, therefore present embodiment can be mutual with the second embodiment
Match enforcement.The relevant technical details mentioned in second embodiment is the most effective, implements second
The technique effect that can reach in mode is the most too it is achieved that in order to reduce repetition, the most superfluous
State.Correspondingly, the relevant technical details mentioned in present embodiment is also applicable in the second embodiment.
5th embodiment of the present invention relates to a kind of information push-delivery apparatus.As shown in Figure 6, this information push-delivery apparatus 6 wraps
Include: processor 61, memorizer 62, display 63.
Wherein, processor 61 is the core of information push-delivery apparatus 6, and it can be with CPU (central processing unit), DSP (Digital
Signal Processor, digital signal processor) etc., it is mainly responsible in information push-delivery apparatus 6 coordination between each parts
Work, and above-mentioned embodiment is mentioned all historical transactional information are analyzed screening, with obtain and new product phase
The historical transactional information of coupling, obtain target terminal and the relevant information newly producing device is sent to the work such as target terminal.Wherein,
Memorizer 62 can be ROM (Read Only Memory, read only memory), RAM (Random Access Memory, at random
Access memorizer), caching or the storage device such as flash memory, it may be used for storing all of historical transactional information.Wherein, display
63 are mainly used in showing human-computer interaction interface, to facilitate relevant operation maintenance personnel to operate.
It will be appreciated by those skilled in the art that all or part of step realizing in above-described embodiment method can be by
Program instructs relevant hardware and completes, and this program is stored in a storage medium, including some instructions with so that one
Individual equipment (can be single-chip microcomputer, chip etc.) or processor (processor) perform the whole of each embodiment method of the application
Or part steps.And aforesaid storage medium includes: USB flash disk, portable hard drive, read only memory (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey
The medium of sequence code.
It will be understood by those skilled in the art that the respective embodiments described above are to realize the specific embodiment of the present invention,
And in actual applications, can to it, various changes can be made in the form and details, without departing from the spirit and scope of the present invention.
Claims (10)
1. an information-pushing method, it is characterised in that including:
All historical transactional information are analyzed screening, it is thus achieved that the historical transactional information matched with new product；
Target terminal is obtained from the historical transactional information matched with described new product；
The relevant information of described new product is pushed to the target terminal of described acquisition.
Information-pushing method the most according to claim 1, it is characterised in that all historical transactional information are being analyzed
In screening, it is analyzed screening according to following in the attribute of user any one or combination in any:
Spending amount, the quantity of dissimilar product, buy like product distance now, sex, the age.
Information-pushing method the most according to claim 2, it is characterised in that according to the combination in any in the attribute of user
When being analyzed screening, give different weights to each attribute, the attribute of each user is weighted summation respectively；
In obtaining the historical transactional information matched with new product, the result of weighted sum is handed over more than the history of a preset value
Easily information is as the historical transactional information matched with new product.
Information-pushing method the most according to claim 2, it is characterised in that according to the combination in any in the attribute of user
When being analyzed screening, attribute is arranged order, the screening gradually reduced the scope historical transactional information in order.
Information-pushing method the most according to claim 1, it is characterised in that from the history matched with described new product
Transaction Information obtains in target terminal, specifically includes:
The identity information of user is obtained from the historical transactional information matched with described new product；Wherein, described identity information
For following at least one: phone number, membership number；
Determine the described target terminal that described identity information is corresponding.
Information-pushing method the most according to claim 5, it is characterised in that described identity information is phone number；
In the target terminal that the relevant information of described new product is pushed to described acquisition, pushed by short message mode.
Information-pushing method the most according to claim 5, it is characterised in that described identity information is membership number；
In determining the described target terminal that described identity information is corresponding, search and the device number of described membership number binding；
In the target terminal that the relevant information of described new product is pushed to described acquisition, by the relevant information of described new product
Push to the equipment that device number that described lookup obtains is corresponding.
Information-pushing method the most according to claim 5, it is characterised in that described identity information is membership number；
In determining the described target terminal that described identity information is corresponding, search and the client of described membership number binding；
In the target terminal that the relevant information of described new product is pushed to described acquisition, by the relevant information of described new product
Push to the client that described lookup obtains.
9. an information push-delivery apparatus, it is characterised in that including: screening module, acquisition module and pushing module；
Described screening module for being analyzed screening to all historical transactional information, it is thus achieved that the history matched with new product is handed over
Easily information；
Described acquisition module is for obtaining target terminal from the historical transactional information matched with described new product；
Described pushing module for pushing to the target terminal of described acquisition by the relevant information of described new product.
Information push-delivery apparatus the most according to claim 9, it is characterised in that described screening module is additionally operable to according to user
Attribute in following any one or combination in any be analyzed screening:
Spending amount, the quantity of dissimilar product, buy like product distance now, sex, the age.
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| CN109711906A (en) * | 2019-01-10 | 2019-05-03 | 哈步数据科技(上海)有限公司 | A kind of distribution method and system of favor information |
| CN112532692A (en) * | 2020-11-09 | 2021-03-19 | 北京沃东天骏信息技术有限公司 | Information pushing method and device and storage medium |
| TWI823036B (en) * | 2020-08-19 | 2023-11-21 | 英華達股份有限公司 | Recommended target user selecting method, system, equipment and storage medium |
| CN112532692B (en) * | 2020-11-09 | 2024-07-16 | 北京沃东天骏信息技术有限公司 | Information pushing method and device and storage medium |
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