CN106156053B - Webpage skin changing method, device and system - Google Patents

Webpage skin changing method, device and system Download PDF

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Publication number
CN106156053B
CN106156053B CN201510142315.4A CN201510142315A CN106156053B CN 106156053 B CN106156053 B CN 106156053B CN 201510142315 A CN201510142315 A CN 201510142315A CN 106156053 B CN106156053 B CN 106156053B
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group
key information
webpage
url
user
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CN106156053A (en
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王倩
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Alibaba China Co Ltd
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Alibaba Group Holding Ltd
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Abstract

The application discloses a webpage skin changing method, a device and a system, wherein the method comprises the following steps: determining a group to which a user providing the URL belongs; acquiring key information corresponding to the group; determining a webpage skin style of a webpage corresponding to the URL according to the key information; and sending the webpage skin style to the client so that the client displays the webpage corresponding to the URL according to the webpage skin style. According to the scheme, after the URL sent by the client is received, the group to which the user providing the URL belongs can be determined, the webpage skin style is further determined according to the group, the client displays the webpage corresponding to the URL according to the webpage skin style, and compared with a scheme in the related art for providing the same webpage skin style for all users, different webpage styles can be provided for different groups, the personalized requirements of the user are met, and the user experience is improved.

Description

Webpage skin changing method, device and system
Technical Field
The present application relates to the field of network technologies, and in particular, to a method, an apparatus, and a system for changing a skin of a web page.
Background
With the rapid development of internet technology, the variety and number of websites are increasing, which greatly enriches the lives of users, and users can obtain various information from the servers of websites, for example, users can download papers from the servers, watch videos, listen to music, browse files, browse information of articles, and the like by using the clients. The specific process of the user obtaining the information from the server is as follows: a user provides a Uniform Resource Locator (URL) to a client; after receiving the URL, the client sends the URL to the server; the server sends the webpage corresponding to the URL to the client; the client displays the web page to the user.
Generally, the web page skin style (including foreground color, foreground image, background color, background image, etc.) of the web page provided by the server to the user is fixed, that is, the web page skin style obtained when all users input the same URL is the same. Therefore, a web page changing method meeting the personalized requirements of users is needed.
Disclosure of Invention
The embodiment of the application provides a webpage skin changing method, device and system, which are used for meeting the personalized requirements of users on webpage skin styles.
According to the embodiment of the application, a webpage skin changing method is provided, which comprises the following steps:
determining a group to which a user providing a Uniform Resource Locator (URL) belongs;
acquiring key information corresponding to the group;
determining a webpage skin style of a webpage corresponding to the URL according to the key information;
and sending the webpage skin style to the client so that the client displays the webpage corresponding to the URL according to the webpage skin style.
Specifically, determining a group to which a user providing the URL belongs specifically includes:
acquiring registration information of the user, acquiring characteristic information of the user from the registration information of the user, and determining a group to which the user belongs according to the characteristic information; or,
sending an application system information acquisition request to the client, receiving application system information sent by the client, and determining a group to which the user belongs according to the application system information; or,
acquiring the web pages visited by the user from the search log data, and determining the group to which the user belongs according to the web pages visited by the user; or,
sending an image acquisition request to the client, receiving the image of the user sent by the client, and determining the group to which the user belongs according to the image of the user.
Specifically, the obtaining of the key information corresponding to the group specifically includes:
determining key information corresponding to the group according to the corresponding relation between the group and the key information; or,
and capturing key information corresponding to the group on line.
Specifically, determining the key information corresponding to the group according to the corresponding relationship between the group and the key information specifically includes:
acquiring a corresponding relation between a group and key information;
searching the table items comprising the group from the corresponding relation;
and determining the key information included in the searched list item as the key information corresponding to the group.
Specifically, the online capturing of the key information corresponding to the group specifically includes:
capturing the information associated with the group on line to obtain candidate key information;
counting the association times of each candidate key information and the group;
and determining the candidate key information with the association times larger than a set value as the key information corresponding to the group.
Specifically, determining the web page skin style of the web page corresponding to the URL according to the key information specifically includes:
searching a background picture and/or a background color corresponding to the key information from a background set corresponding to the URL;
obtaining a foreground text color corresponding to the key information from a foreground set corresponding to the URL according to the background image and/or the background color;
and determining the webpage skin style of the webpage corresponding to the URL according to the background image and/or the background color and the foreground text color.
Specifically, sending the web page skin style to the client, so that the client displays the web page corresponding to the URL according to the web page skin style, specifically including:
and carrying the determined webpage skin pattern in a hypertext markup language (HTML) file corresponding to the URL, and sending the HTML file to the client, so that the client analyzes the webpage skin pattern from the HTML file and displays the webpage corresponding to the URL according to the webpage skin pattern.
According to an embodiment of the present application, there is also provided a web page skin changing device, including:
a first determination unit configured to determine a group to which a user providing a uniform resource locator URL belongs;
the acquisition unit is used for acquiring key information corresponding to the group;
the second determining unit is used for determining the webpage skin style of the webpage corresponding to the URL according to the key information;
and the sending unit is used for sending the webpage skin style to the client so as to enable the client to display the webpage corresponding to the URL according to the webpage skin style.
Specifically, the first determining unit is configured to determine a group to which a user providing the URL belongs, and specifically configured to:
acquiring registration information of the user, acquiring characteristic information of the user from the registration information of the user, and determining a group to which the user belongs according to the characteristic information; or,
sending an application system information acquisition request to the client, receiving application system information sent by the client, and determining a group to which the user belongs according to the application system information; or,
acquiring the web pages visited by the user from the search log data, and determining the group to which the user belongs according to the web pages visited by the user; or,
sending an image acquisition request to the client, receiving the image of the user sent by the client, and determining the group to which the user belongs according to the image of the user.
Specifically, the obtaining unit is configured to obtain key information corresponding to the group, and specifically configured to:
determining key information corresponding to the group according to the corresponding relation between the group and the key information; or,
and capturing key information corresponding to the group on line.
Specifically, the obtaining unit is configured to determine, according to a correspondence between a group and key information, key information corresponding to the group, and specifically configured to:
acquiring a corresponding relation between a group and key information;
searching the table items comprising the group from the corresponding relation;
and determining the key information included in the searched list item as the key information corresponding to the group.
Specifically, the acquiring unit is configured to capture key information corresponding to the group on line, and specifically configured to:
capturing the information associated with the group on line to obtain candidate key information;
counting the association times of each candidate key information and the group;
and determining the candidate key information with the association times larger than a set value as the key information corresponding to the group.
Specifically, the second determining unit is configured to determine, according to the key information, a web page skin style of the web page corresponding to the URL, and specifically configured to:
searching a background picture and/or a background color corresponding to the key information from a background set corresponding to the URL;
obtaining a foreground text color corresponding to the key information from a foreground set corresponding to the URL according to the background image and/or the background color;
and determining the webpage skin style of the webpage corresponding to the URL according to the background image and/or the background color and the foreground text color.
Specifically, the sending unit is configured to send the web page skin style to the client, so that the client displays the web page corresponding to the URL according to the web page skin style, and is specifically configured to:
and carrying the determined webpage skin pattern in a hypertext markup language (HTML) file corresponding to the URL, and sending the HTML file to the client, so that the client analyzes the webpage skin pattern from the HTML file and displays the webpage corresponding to the URL according to the webpage skin pattern.
According to an embodiment of the present application, there is also provided a web page changing system, including a client and a web page changing server, wherein:
the client is used for sending a Uniform Resource Locator (URL) provided by a user to the webpage skin changing server; displaying the webpage corresponding to the URL according to the webpage skin style sent by the webpage skin changing server;
the webpage skin changing server is used for determining a group to which the user providing the URL belongs after receiving the URL sent by the client; acquiring key information corresponding to the group; determining a webpage skin style of a webpage corresponding to the URL according to the key information; and sending the webpage skin style to the client.
The embodiment of the application provides a method, a device and a system for webpage skin changing, which are used for determining a group to which a user providing a URL belongs; acquiring key information corresponding to the group; determining a webpage skin style of a webpage corresponding to the URL according to the key information; and sending the webpage skin style to the client so that the client displays the webpage corresponding to the URL according to the webpage skin style. According to the scheme, after the URL sent by the client is received, the group to which the user providing the URL belongs can be determined, the webpage skin style is further determined according to the group, the client displays the webpage corresponding to the URL according to the webpage skin style, and compared with a scheme in the related art for providing the same webpage skin style for all users, different webpage styles can be provided for different groups, the personalized requirements of the user are met, and the user experience is improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 is a schematic structural diagram of a web page skin changing system in an embodiment of the present application;
FIG. 2 is a flowchart of a web page skinning method in an embodiment of the present application;
fig. 3 is a flowchart illustrating determining a web page skin style of a web page corresponding to a URL according to key information in S23 in an embodiment of the present application;
FIG. 4 is a diagram illustrating the display effect of the skin style of the webpage of the fashion-oriented group in the embodiment of the present application;
FIG. 5 is a diagram illustrating the display effect of the web page skin style suitable for the student group in the embodiment of the present application;
FIG. 6 is a diagram illustrating the display effect of the web page skin style suitable for the elderly population in the embodiment of the present application;
FIG. 7 is a diagram illustrating the display effect of the web page skin style suitable for the cool and dazzling group in the embodiment of the present application;
FIG. 8 is a diagram illustrating the display effect of the skin style of the webpage suitable for the crowd liking the animation illusion in the embodiment of the present application;
fig. 9 is a schematic structural diagram of a web page skin changing device in an embodiment of the present application.
Detailed Description
In order to make the technical problems, technical solutions and advantageous effects to be solved by the present application clearer and clearer, the present application is further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
In the related art, the same URL is input for a user, the provided web page skin styles are the same, different web page skin styles cannot be provided for different groups, actually, the user can be divided into different groups according to the characteristics of age, occupation, gender, and the like, the requirements of each group for the web page skin styles may be different, in order to meet the personalized requirements of the user for the web page skin styles, the embodiment of the application provides a web page skin changing method, which is implemented by a web page skin changing system as shown in fig. 1, the web page skin changing system comprises a client 1 and a web page skin changing server 2, the web page skin changing system can comprise a plurality of clients, and two clients are shown in fig. 1. Wherein:
a client 1, configured to send a Uniform Resource Locator (URL) provided by a user to a web page changing server; and displaying the webpage corresponding to the URL according to the webpage skin style sent by the webpage skin changing server.
The webpage skin changing server 2 is used for determining a group to which the user providing the URL belongs after receiving the URL sent by the client; acquiring key information corresponding to a group; determining a webpage skin style of a webpage corresponding to the URL according to the key information; and sending the webpage skin style to the client.
The architecture of the web page skin changing system in the embodiment of the present application is described above, and a web page skin changing method when the execution subject is a web page skin changing server is described below, where a flow of the method is shown in fig. 2, and the method includes the following steps:
s21: a group to which the user providing the URL belongs is determined.
When the user obtains information on the internet, the user may provide a corresponding URL on the client, specifically, the user may select from existing URLs or may manually input the URL on the client. And after acquiring the URL provided by the user, the client sends the URL to the webpage skin changing server.
Generally, users can be classified into different groups according to characteristics of age, occupation, gender and the like, for example, users can be classified into groups of children, teenagers, adolescents, middle-aged people, elderly people and the like according to age, users can be classified into groups of students, teachers, lawyers, engineers and the like according to occupation, and users can be classified into two groups of males and females according to gender. Different groups of users may have different needs for the same web page. Therefore, after the web page resurfacing server receives the URL, it may first determine the group to which the user providing the URL belongs.
S22: and acquiring key information corresponding to the group.
Because the characteristics of each group are different and the key information corresponding to each group is also different, after the group to which the user providing the URL belongs is determined, the key information corresponding to the group can be further determined.
S23: and determining the webpage skin style of the webpage corresponding to the URL according to the key information.
In this step, the web page skin style of the web page corresponding to the URL is determined according to the key information corresponding to the group, and the web page skin style corresponds to the group to which the user providing the URL belongs, so that different web page skin styles can be provided for different groups, and personalized requirements of the user are met.
S24: and sending the webpage skin style to the client so that the client displays the webpage corresponding to the URL according to the webpage skin style.
According to the scheme, after the URL sent by the client is received, the group to which the user providing the URL belongs can be determined, the webpage skin style is further determined according to the group, the client displays the webpage corresponding to the URL according to the webpage skin style, and compared with a scheme in the related art for providing the same webpage skin style for all users, different webpage styles can be provided for different groups, the personalized requirements of the user are met, and the user experience is improved.
The web page skin changing method in the embodiment of the present application is introduced above, and each step in the web page skin changing method is described in detail below.
Specifically, the group to which the user who provides the URL is determined in S21 may be determined in various ways, and four ways are listed below for description.
In the first mode, registration information of a user is obtained, feature information of the user is obtained from the registration information of the user, and a group to which the user belongs is determined according to the feature information.
When a user registers at a website, registration information such as gender, age, occupation, academic calendar and the like is generally provided, so that the webpage skin changing server can determine a group to which the user belongs according to the registration information of the user.
Because the registration information of the user includes the related information of a lot of users, in practical application, the web page skin changing server does not need to acquire all information in the registration information of the user, only needs to acquire the feature information in the registration information of the user, and then can determine the group to which the user belongs through the feature information in the registration information of the user, wherein the feature information can be but is not limited to gender and/or age.
In the second mode, an application system information acquisition request is sent to the client, application system information sent by the client is received, and a group to which the user belongs is determined according to the application system information.
At present, application systems installed on terminals are not completely the same, and for example, application systems for groups such as students, old people, pregnant women and the like are all different, so that the group to which a user belongs can be determined according to application system information.
And in the third mode, the webpage accessed by the user is obtained from the search log data, and the group to which the user belongs is determined according to the webpage accessed by the user.
Generally, the attention degrees of users of different groups to various information are not completely the same, for example, women may pay more attention to information in the aspects of entertainment, shopping, travel, and the like, men may pay more attention to information in the aspects of military, sports, finance, and the like, and old people may pay more attention to information in the aspects of health, health preservation, and the like, so that the group to which the user belongs may be determined through a webpage to which the user has visited, specifically, Cookie information related to the user may be acquired from search log data, and the webpage to which the user has visited may be analyzed according to the Cookie information, thereby determining the group to which the user belongs.
And in the fourth mode, an image acquisition request is sent to the client, the image of the user sent by the client is received, and the group to which the user belongs is determined according to the image of the user.
With the rapid development of terminal technology, most terminals have a camera device, such as a camera, etc. For a terminal with a camera device, a webpage skin changing server can send an image acquisition request to a client installed on the terminal; the method comprises the steps that after a client side collects an image of a user through a camera device of a terminal, the image is sent to a webpage skin changing server; the webpage skin changing server carries out face recognition on the image, analyzes feature information of the user such as age, sex, occupation and the like, and further determines a group to which the user belongs according to the feature information.
In practical application, the adopted modes can be flexibly selected according to needs, one mode can be independently adopted to determine the group to which the user providing the URL belongs, and two, three or four modes can be simultaneously adopted to determine the group to which the user belongs.
Specifically, the key information corresponding to the acquired population in S22 can be realized in various ways, and two ways are listed below for description.
In the first mode, the key information corresponding to the group is determined according to the corresponding relationship between the group and the key information.
The specific implementation process is as follows: acquiring a corresponding relation between a group and key information; searching the table items comprising the group from the corresponding relation; and determining the key information included in the searched list item as the key information corresponding to the group.
Since the characteristics of each group are different and the key information corresponding to each group is also different, the corresponding relationship between the group and the key information can be preset, and then the key information corresponding to the group can be determined according to the corresponding relationship. The key information may include keywords, specific requirements for the web page, and other information, and the keywords and the specific requirements for the web page corresponding to several groups are listed below.
If the group is students, the keywords can be knowledge, sunlight, upward, hope, and the specific requirements for the webpage are as follows: guidance on knowledge and positive energy; if the group is the old, the keywords can be reading, steady and luck, and the specific requirements on the webpage are as follows: weak eyesight, inconvenient page interaction operation, large contrast between foreground color and background color, clear text content and favorable reading; if the group is pregnant women, the keywords can be life, quiet and healthy, and have specific requirements on the webpage: quiet, positive energy; if the group is male, the keywords can be sports, strength, responsibility and payment, and the specific requirements on the webpage are as follows: dynamic, cool and concise; if the group is female, the keywords can be beautiful, sexy and fresh, and the specific requirements on the webpage are as follows: fashionable, fresh and romantic.
And in the second mode, key information corresponding to the group is captured on line.
The specific implementation process is as follows: capturing group associated information on line to obtain candidate key information; counting the association times of each candidate key information and the group; and determining the candidate key information with the association times larger than the set value as the key information corresponding to the group.
Because each group can be involved in online comments, news, hot-spot ranking lists and the like, the information associated with each group can be captured to obtain candidate key information, and then the key information corresponding to each group is determined according to the candidate key information with the association times larger than a set value, wherein the set value can be set according to actual needs.
Because the online information is in change in real time, the degree of association of the key information corresponding to each group can be ensured to be higher by an online grabbing mode, so that a webpage skin changing style with higher accuracy can be accurately provided for each group, and the user experience is improved.
In practical application, the adopted mode can be flexibly selected according to needs, one mode can be independently adopted to obtain the key information corresponding to the group, and the two modes can be simultaneously adopted to obtain the key information corresponding to the group.
Specifically, the determining, according to the key information, the web page skin style of the web page corresponding to the URL in S23, as shown in fig. 3, specifically includes:
s31: and searching the background picture and/or background color corresponding to the key information from the background set corresponding to the URL.
Generally, a displayed webpage can be divided into a foreground part and a background part, the foreground part comprises foreground text, a foreground image and foreground text colors, the background part comprises a background image and/or a background color, the foreground text and the foreground image are the same for the same webpage, in order to meet different group requirements, the background image and/or the background color and the foreground text color of the webpage can be changed, and therefore the webpage skin style of the webpage is formed.
The background map and/or background color corresponding to the URL may be saved in the background set, and then the background map and/or background color corresponding to the key information may be searched from the background set corresponding to the URL.
S32: and acquiring the foreground text color corresponding to the key information from the foreground set corresponding to the URL according to the background image and/or the background color.
After the background image and/or the background color are determined, the foreground text color matched with the background image and/or the background color can be further determined, the foreground text color corresponding to the URL can be stored in the foreground set in advance, and then the foreground text color corresponding to the key information can be obtained from the foreground set corresponding to the URL.
S33: and determining the webpage skin style of the webpage corresponding to the URL according to the background image and/or the background color and the foreground text color.
The method comprises the steps of obtaining a background picture and/or a background color and a foreground text color corresponding to key information, combining the obtained background picture and/or the background color and the obtained foreground text color to obtain a webpage skin style of a webpage corresponding to the URL, displaying the webpage corresponding to the URL by a client according to the webpage skin style, and obtaining different webpage skin styles when groups to which users providing the URL belong are different, so that different webpage skin styles can be provided for different groups, personalized requirements of the users are met, and user experience is improved.
Specifically, the sending the web page skin style to the client in S24 to enable the client to display the web page corresponding to the URL according to the web page skin style specifically includes:
and carrying the determined webpage skin pattern in a HyperText markup language (HTML) file corresponding to the URL, and sending the HTML file to the client, so that the client analyzes the webpage skin pattern from the HTML file and displays the webpage corresponding to the URL according to the webpage skin pattern.
At present, relevant information included in a webpage corresponding to a URL is recorded in an HTML file corresponding to the URL, a webpage skin changing server can carry a determined webpage skin style in the HTML file and send the HTML file to a client, and the client displays the webpage corresponding to the URL according to the webpage skin style carried in the HTML file, so that different webpage skin styles are provided for different groups. The display effect diagram of the webpage skin patterns of the same webpage for different groups is listed below, the display effect of the webpage skin pattern suitable for the fashion group is shown in fig. 4, the display effect of the webpage skin pattern suitable for the student group is shown in fig. 5, the display effect of the webpage skin pattern suitable for the old group is shown in fig. 6, the display effect of the webpage skin pattern suitable for the cool and dazzling group is shown in fig. 7, and the display effect of the webpage skin pattern suitable for the dream group like cartoon is shown in fig. 8.
Based on the same inventive concept, an embodiment of the present application further provides a web page skin changing device, which corresponds to the web page skin changing method shown in fig. 2, and may be disposed in a web page skin changing server in the web page skin changing system shown in fig. 1, where the structure of the device is shown in fig. 9, and the device includes a first determining unit 91, an obtaining unit 92, a second determining unit 93, and a sending unit 94. Wherein:
the first determining unit 91 is configured to determine a group to which the user providing the URL belongs.
The acquiring unit 92 is configured to acquire key information corresponding to a group.
The second determining unit 93 is configured to determine a web page skin style of a web page corresponding to the URL according to the key information.
The sending unit 94 is configured to send the web page skin style to the client, so that the client displays the web page corresponding to the URL according to the web page skin style.
According to the scheme, after the URL sent by the client is received, the group to which the user providing the URL belongs can be determined, the webpage skin style is further determined according to the group, the client displays the webpage corresponding to the URL according to the webpage skin style, and compared with a scheme in the related art for providing the same webpage skin style for all users, different webpage styles can be provided for different groups, the personalized requirements of the user are met, and the user experience is improved.
Specifically, the first determining unit 91 is configured to determine a group to which a user providing the URL belongs, and specifically configured to:
acquiring registration information of a user, acquiring characteristic information of the user from the registration information of the user, and determining a group to which the user belongs according to the characteristic information; or,
sending an application system information acquisition request to a client, receiving application system information sent by the client, and determining a group to which a user belongs according to the application system information; or,
acquiring webpages accessed by the user from the search log data, and determining a group to which the user belongs according to the webpages accessed by the user; or,
sending an image acquisition request to a client, receiving an image of a user sent by the client, and determining a group to which the user belongs according to the image of the user.
Specifically, the obtaining unit 92 is configured to obtain key information corresponding to a group, and specifically configured to:
determining key information corresponding to the group according to the corresponding relation between the group and the key information; or,
and capturing key information corresponding to the group on line.
Specifically, the obtaining unit 92 is configured to determine, according to a correspondence between a group and key information, key information corresponding to the group, and specifically configured to:
acquiring a corresponding relation between a group and key information;
searching the table items comprising the group from the corresponding relation;
and determining the key information included in the searched list item as the key information corresponding to the group.
Specifically, the obtaining unit 92 is configured to capture key information corresponding to a group on line, and specifically configured to:
capturing group associated information on line to obtain candidate key information;
counting the association times of each candidate key information and the group;
and determining the candidate key information with the association times larger than the set value as the key information corresponding to the group.
Specifically, the second determining unit 93 is configured to determine, according to the key information, a web page skin style of a web page corresponding to the URL, and specifically configured to:
searching a background picture and/or a background color corresponding to the key information from a background set corresponding to the URL;
acquiring a foreground text color corresponding to the key information from a foreground set corresponding to the URL according to the background image and/or the background color;
and determining the webpage skin style of the webpage corresponding to the URL according to the background image and/or the background color and the foreground text color.
Specifically, the sending unit 94 is configured to send the web page skin style to the client, so that the client displays the web page corresponding to the URL according to the web page skin style, and specifically is configured to:
and carrying the determined webpage skin pattern in an HTML file corresponding to the URL, and sending the HTML file to the client, so that the client analyzes the webpage skin pattern from the HTML file and displays the webpage corresponding to the URL according to the webpage skin pattern.
The foregoing description shows and describes the preferred embodiments of the present application, but as aforementioned, it is to be understood that the application is not limited to the forms disclosed herein, but is not to be construed as excluding other embodiments and is capable of use in various other combinations, modifications, and environments and is capable of changes within the scope of the inventive concept as expressed herein, commensurate with the above teachings, or the skill or knowledge of the relevant art. And that modifications and variations may be effected by those skilled in the art without departing from the spirit and scope of the application, which is to be protected by the claims appended hereto.

Claims (13)

1. A method for skinning a web page, comprising:
determining a group to which a user providing a Uniform Resource Locator (URL) belongs;
acquiring key information corresponding to the group;
determining a webpage skin style of a webpage corresponding to the URL according to the key information;
sending the webpage skin style to a client side so that the client side can display a webpage corresponding to the URL according to the webpage skin style;
acquiring key information corresponding to the group, specifically comprising:
determining key information corresponding to the group according to the corresponding relation between the group and the key information; or,
and capturing key information corresponding to the group on line.
2. The method of claim 1, wherein determining the group to which the user providing the URL belongs comprises:
acquiring registration information of the user, acquiring characteristic information of the user from the registration information of the user, and determining a group to which the user belongs according to the characteristic information; or,
sending an application system information acquisition request to the client, receiving application system information sent by the client, and determining a group to which the user belongs according to the application system information; or,
acquiring the web pages visited by the user from the search log data, and determining the group to which the user belongs according to the web pages visited by the user; or,
sending an image acquisition request to the client, receiving the image of the user sent by the client, and determining the group to which the user belongs according to the image of the user.
3. The method according to claim 1, wherein determining the key information corresponding to the group according to the correspondence between the group and the key information specifically comprises:
acquiring a corresponding relation between a group and key information;
searching the table items comprising the group from the corresponding relation;
and determining the key information included in the searched list item as the key information corresponding to the group.
4. The method according to claim 1, wherein the on-line capturing of the key information corresponding to the group specifically comprises:
capturing the information associated with the group on line to obtain candidate key information;
counting the association times of each candidate key information and the group;
and determining the candidate key information with the association times larger than a set value as the key information corresponding to the group.
5. The method of claim 1, wherein determining the web page skin style of the web page corresponding to the URL according to the key information specifically comprises:
searching a background picture and/or a background color corresponding to the key information from a background set corresponding to the URL;
obtaining a foreground text color corresponding to the key information from a foreground set corresponding to the URL according to the background image and/or the background color;
and determining the webpage skin style of the webpage corresponding to the URL according to the background image and/or the background color and the foreground text color.
6. The method according to any one of claims 1 to 5, wherein sending the web page skin style to the client, so that the client displays the web page corresponding to the URL according to the web page skin style, specifically includes:
and carrying the determined webpage skin pattern in a hypertext markup language (HTML) file corresponding to the URL, and sending the HTML file to the client, so that the client analyzes the webpage skin pattern from the HTML file and displays the webpage corresponding to the URL according to the webpage skin pattern.
7. A web page skinning device, comprising:
a first determination unit configured to determine a group to which a user providing a uniform resource locator URL belongs;
the acquisition unit is used for acquiring key information corresponding to the group;
the second determining unit is used for determining the webpage skin style of the webpage corresponding to the URL according to the key information;
the sending unit is used for sending the webpage skin style to a client so that the client can display the webpage corresponding to the URL according to the webpage skin style;
the acquiring unit is configured to acquire key information corresponding to the group, and specifically configured to:
determining key information corresponding to the group according to the corresponding relation between the group and the key information; or,
and capturing key information corresponding to the group on line.
8. The apparatus according to claim 7, wherein the first determining unit is configured to determine a group to which the user providing the URL belongs, and is specifically configured to:
acquiring registration information of the user, acquiring characteristic information of the user from the registration information of the user, and determining a group to which the user belongs according to the characteristic information; or,
sending an application system information acquisition request to the client, receiving application system information sent by the client, and determining a group to which the user belongs according to the application system information; or,
acquiring the web pages visited by the user from the search log data, and determining the group to which the user belongs according to the web pages visited by the user; or,
sending an image acquisition request to the client, receiving the image of the user sent by the client, and determining the group to which the user belongs according to the image of the user.
9. The apparatus according to claim 7, wherein the obtaining unit is configured to determine the key information corresponding to the group according to a correspondence between the group and the key information, and is specifically configured to:
acquiring a corresponding relation between a group and key information;
searching the table items comprising the group from the corresponding relation;
and determining the key information included in the searched list item as the key information corresponding to the group.
10. The apparatus according to claim 7, wherein the obtaining unit is configured to capture key information corresponding to the group on line, and specifically configured to:
capturing the information associated with the group on line to obtain candidate key information;
counting the association times of each candidate key information and the group;
and determining the candidate key information with the association times larger than a set value as the key information corresponding to the group.
11. The apparatus according to claim 7, wherein the second determining unit is configured to determine, according to the key information, a web page skin style of the web page corresponding to the URL, and specifically is configured to:
searching a background picture and/or a background color corresponding to the key information from a background set corresponding to the URL;
obtaining a foreground text color corresponding to the key information from a foreground set corresponding to the URL according to the background image and/or the background color;
and determining the webpage skin style of the webpage corresponding to the URL according to the background image and/or the background color and the foreground text color.
12. The apparatus according to any one of claims 7 to 11, wherein the sending unit is configured to send the web page skin style to the client, so that the client displays the web page corresponding to the URL according to the web page skin style, and is specifically configured to:
and carrying the determined webpage skin pattern in a hypertext markup language (HTML) file corresponding to the URL, and sending the HTML file to the client, so that the client analyzes the webpage skin pattern from the HTML file and displays the webpage corresponding to the URL according to the webpage skin pattern.
13. The web page skin changing system is characterized by comprising a client and a web page skin changing server, wherein:
the client is used for sending a Uniform Resource Locator (URL) provided by a user to the webpage skin changing server; displaying the webpage corresponding to the URL according to the webpage skin style sent by the webpage skin changing server;
the webpage skin changing server is used for determining a group to which the user providing the URL belongs after receiving the URL sent by the client; acquiring key information corresponding to the group; determining a webpage skin style of a webpage corresponding to the URL according to the key information; sending the webpage skin style to the client;
the acquiring of the key information corresponding to the group specifically includes:
determining key information corresponding to the group according to the corresponding relation between the group and the key information; or,
and capturing key information corresponding to the group on line.
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