CN102779130A - Method and device for automatically updating microblog page skin - Google Patents
Method and device for automatically updating microblog page skin Download PDFInfo
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- CN102779130A CN102779130A CN2011101213904A CN201110121390A CN102779130A CN 102779130 A CN102779130 A CN 102779130A CN 2011101213904 A CN2011101213904 A CN 2011101213904A CN 201110121390 A CN201110121390 A CN 201110121390A CN 102779130 A CN102779130 A CN 102779130A
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Abstract
The invention discloses a method for automatically updating a microblog page skin. The method includes obtaining effective keywords of microblog topics; inquiring the page skin corresponding to the obtained effective keywords from pre-configured page skins; and loading the inquired page skin, and displaying the page skin on a microblog topic page. The invention further discloses a device for automatically updating the microblog page skin. The device is capable of effectively improving users' experiences and applicable to advertisement placement on microblog pages in the Internet so that the advertisement placement on the microblog pages in the Internet is more directional and accurate, and better users' experiences can be achieved.
Description
Technical field
The present invention relates to web technologies, relate in particular to a kind of automatic method for updating of microblogging page skin and device.
Background technology
Along with the fast development of webpage treatment technology, the website can be set the skin of the page that the user browses according to user's request or businessman's demand.Simultaneously, the website also can provide the Push Service of internet customizing messages, through the customizing messages relevant with the Webpage content is set in advance, when user's browsing page, this customizing messages is presented on the page that the user browses.
For the particular Web page page, like the pages such as topic in the microblogging, even the classification of content of pages is clear and definite; But each microblogging content of particular content such as polymerization changes in its page, and is in this case, difficult through predefined mode; Reach the purpose that customizing messages precisely pushes, and if arbitrarily push, so; Be difficult to then cause that with the not related customizing messages of content of pages the user notes; Not only the propelling movement effect of customizing messages is low, and meeting interference user browsing page, influences user experience.
Summary of the invention
In view of this, fundamental purpose of the present invention is to provide a kind of automatic method for updating of microblogging page skin and device, can produce the microblogging topic according to the user and upgrade the customizing messages that pushes on the page automatically.
For achieving the above object, technical scheme of the present invention is achieved in that
The invention provides the automatic method for updating of a kind of microblogging page skin, said method comprises:
Obtain effective key word of microblogging topic;
In pre-configured page skin, inquire the page skin of corresponding effective key word that obtains;
The page skin that is inquired is loaded and is presented on the page of said microblogging topic.
In such scheme, the said effective key word that obtains the microblogging topic comprises:
The current topic title that produces the microblogging topic is carried out word segmentation processing, obtain the one-level key word.
In such scheme, said method also comprises: whether the one-level key word that checking is obtained is effective key word;
When the said one-level key word of checking is effective key word, finish obtaining of effective key word; When the said one-level key word of checking is invalid key, then the topic title and the related microblogging information of said microblogging topic of said microblogging topic are carried out word segmentation processing and statistical study, obtain secondary key.
In such scheme, said method also comprises:
The secondary key that checking obtains is for effective key word, if then finish obtaining of effective key word; Otherwise, do not get access to effective key word, then on said microblogging topic webpage, load and show pre-configured default page skin.
In such scheme, in pre-configured page skin, inquire the page skin of corresponding effective key word that obtains, comprising:
According to the effective key word that is obtained; In the correspondence relationship information of key word of having preserved and information category; Inquire the corresponding information category of said effective key word; According to the information category that is inquired, in the correspondence relationship information of pre-configured information category and page skin, inquire the page skin of corresponding said information category again.
The device that the present invention also provides a kind of microblogging page skin to upgrade automatically, said device comprises: acquiring unit, query unit and display unit; Wherein,
Acquiring unit is used to obtain effective key word of microblogging topic, and sends to said query unit;
Query unit is used for the effective key word according to said acquiring unit transmission, in pre-configured page skin, inquires the page skin of corresponding effective key word that obtains;
Display unit, the page skin that is used for said query unit is inquired loads and is presented at the said microblogging topic page.
In such scheme, said acquiring unit comprises: the acquisition module and first authentication module; Wherein,
Acquisition module is used for the current topic title that produces the microblogging topic is carried out word segmentation processing, obtains the one-level key word;
Authentication module is used to verify whether the one-level key word that said acquisition module obtains is effective key word, when being effective key word, then said one-level key word is sent to said query unit; When not being effective key word, then notify said acquisition module, obtain secondary key.
In such scheme, said acquisition module also is used for after receiving the notice of said authentication unit, to the topic title of said microblogging topic and said microblogging topic related microblogging information carry out word segmentation processing and statistical study, obtain secondary key;
Said authentication module is used to also to verify whether the secondary key that said acquisition module obtains is effective key word, when being effective key word, then said secondary key is sent to said query unit; When not being effective key word, then notify said display unit, on the said microblogging topic page, load and show pre-configured default page skin.
In such scheme, said query unit comprises: information category enquiry module, page skin enquiry module, wherein,
The information category enquiry module; Be used to receive effective key word that said acquiring unit sends to; And in the correspondence relationship information of key word of having preserved and information category, inquire the corresponding information category of said effective key word, the information category that inquires is sent to page skin enquiry module;
Page skin enquiry module is used to receive the information category that said information category enquiry module sends, and in the correspondence relationship information of pre-configured information category and page skin, inquires the page skin of corresponding received information classification.
In such scheme, said information category enquiry module, the correspondence relationship information that also is used to preserve said key word and information category; Said page skin enquiry module, the correspondence relationship information that also is used to preserve said information category and page skin.
Microblogging page skin automatic update method of the present invention and device; Through obtaining effective key word of microblogging topic; Again according to effective key word; On the microblogging topic page, load and demonstration corresponding page skin, make page skin can effectively promote user experience with microblogging topic real time automatic update; Be applied in the customizing messages propelling movement of the internet microblogging page; Can be according to the microblogging topic of user's generation; On the microblogging page, load and show the page skin that includes customizing messages, make that the propelling movement of customizing messages has more directionality and accuracy in the internet, and obtain better user experience.
Description of drawings
Fig. 1 is the realization flow figure of microblogging page skin automatic update method of the present invention;
Fig. 2 is the composition structural representation of microblogging page skin automatic renewing device of the present invention.
Fig. 3 is the realization flow figure of the automatic renewal process of page skin of the microblogging page in the embodiment of the invention one;
Fig. 4 is the synoptic diagram of an instantiation of the microblogging topic page.
Embodiment
Basic thought of the present invention is: through from the microblogging topic, extracting key word; From the page skin that is provided with in advance, find and said key word corresponding page skin again; On the said microblogging topic page, load and show and promote user experience by corresponding page skin thereby can load according to the topic that the user paid close attention to and show by the page skin that finds; Also can improve the directionality and the accuracy of advertisement putting, for the user provides better Internet service.
Microblogging page skin automatic update method of the present invention with reference to shown in Figure 1, may further comprise the steps:
Step 101: the effective key word that obtains the microblogging topic;
Here, the microblogging topic that said microblogging topic can be current initiation also can be the microblogging topic of having initiated before.
Step 102: the page skin that in pre-configured page skin, inquires the corresponding effective key word that is obtained;
Step 103: the page skin that is inquired is loaded and is presented on the page of said microblogging topic.
Wherein, obtain the process of effective key word of said microblogging topic, can may further comprise the steps:
At first, the topic title of said microblogging topic is carried out word segmentation processing, obtain the one-level key word.
Secondly, verify whether the one-level key word that is obtained is effective key word;
Particularly, can verify in the correspondence relationship information of key word of having preserved and information category, whether comprise the one-level key word that obtains to some extent; If; Then said one-level key word is effective key word, finishes obtaining of effective key word, otherwise; Said one-level key word is an invalid key, then continues to obtain secondary key.
The 3rd, if the one-level key word that is obtained is an invalid key, then the topic title and the related microblogging information of said microblogging topic of said microblogging topic are carried out word segmentation processing and statistical study, obtain secondary key.
Particularly; Topic title and the related microblogging information of said microblogging topic to said microblogging topic are carried out word segmentation processing; And the frequency of occurrences of resultant each word after the word segmentation processing carried out statistical study; The frequency of occurrences is higher than the word of predefined frequency threshold, as secondary key.
Here, the related microblogging information of said microblogging topic can be each bar microblogging information, each the bar microblogging information under the said microblogging topic and the microblogging information that includes the key word of said microblogging topic that includes the topic title of said microblogging topic.
The frequency threshold here can be provided with according to actual needs, also can pass through the standard default configuration.
The 4th, the secondary key that is obtained is verified the secondary key that checking gets access to is not effective key word, if, then finish obtaining of key word, then according to the said secondary key that obtains again, inquiry corresponding page skin; Otherwise, do not get access to effective key word.
Here, said method also comprises: when not getting access to effective key word, can on said microblogging topic webpage, load and show pre-configured default page skin.
Wherein, When getting access to effective key word, like effective one-level key word, perhaps effective secondary key, can be according to the effective key word that is obtained; In the correspondence relationship information of key word of having preserved and information category, inquire the corresponding information category of said effective key word; According to the information category that is inquired, in the correspondence relationship information of pre-configured information category and page skin, inquire the page skin of corresponding said information category again.
Need to prove that said method can be realized through Internet Server.
Accordingly, the device that the present invention also provides a kind of microblogging page skin to upgrade automatically, as shown in Figure 2, this device comprises: acquiring unit, query unit and display unit; Wherein, acquiring unit is used to obtain effective key word of microblogging topic, and sends to said query unit; Query unit is used for the effective key word according to said acquiring unit transmission, in pre-configured page skin, inquires the page skin of corresponding effective key word that obtains; Display unit, the page skin that is used for said query unit is inquired loads and is presented at the said microblogging topic page.
Particularly, as shown in Figure 2, said acquiring unit can comprise: the acquisition module and first authentication module; Wherein, acquisition module is used for the current topic title that produces the microblogging topic is carried out word segmentation processing, obtains the one-level key word; Authentication module is used to verify whether the one-level key word that said acquisition module obtains is effective key word, when being effective key word, then said one-level key word is sent to said query unit; When not being effective key word, then notify said acquisition module, obtain secondary key.
Wherein, said acquisition module can also be used for after receiving the notice of said authentication unit, to the topic title of said microblogging topic and said microblogging topic related microblogging information carry out word segmentation processing and statistical study, obtain secondary key; Said authentication module can also be used to verify whether the secondary key that said acquisition module obtains is effective key word, when being effective key word, then said secondary key is sent to said query unit; When not being effective key word, then notify said display unit, on the microblogging topic page, load and show pre-configured default page skin.
Particularly; As shown in Figure 2; Said query unit can comprise: information category enquiry module, page skin enquiry module, and wherein, the information category enquiry module is used to receive effective key word that said acquiring unit sends to; And in correspondence relationship information that preserved, key word and information category, inquire the corresponding information category of said effective key word, the information category that inquires is sent to page skin enquiry module; Page skin enquiry module is used to receive the information category that said information category enquiry module sends, and in the correspondence relationship information of pre-configured, information category and page skin, inquires the page skin of corresponding received information classification.
Wherein, the said information category enquiry module correspondence relationship information that also is used to preserve said key word and information category; Said page skin enquiry module also is used to preserve the correspondence relationship information of said information category and page skin.
Embodiment one
As shown in Figure 3, on the page of microblogging website, being used to push the process that the page skin of customizing messages upgrades automatically can comprise the steps:
Step 301: the user produces new microblogging topic on the microblogging page, announces retired # in 2012 or like # story # as a child like # Yao Ming;
Step 302: the topic title to the microblogging topic that produced is carried out word segmentation processing, obtains the one-level key word;
Step 303: whether the one-level key word that checking obtains is effective, if not, then continue step 304, otherwise, step 307 continued;
Step 304: topic title and each related bar microblogging information of said microblogging topic to said microblogging topic are carried out word segmentation processing and statistical study, obtain secondary key;
Particularly; Topic title and each related bar microblogging information of said microblogging topic to said microblogging topic are carried out word segmentation processing; And each word that obtains after the word segmentation processing carried out statistical study; Obtain the frequency of occurrences of said each word, the word that the frequency of occurrences is not less than the predeterminated frequency threshold values is as secondary key.
Step 305: whether the secondary key that checking obtains is effective, if not, then continue step 306; Otherwise, continue step 307;
Step 306: on the said microblogging page, do not load and display page skin, perhaps on the said microblogging page, load and show the page skin of default configuration, finish current flow process;
Here, the page skin of default configuration can be single page skin, also can be a plurality of page skins of roll display, specifically looks the operation demand and decides.
Step 307: from correspondence relationship information that preserved, " key word and information category ", inquire the corresponding information category of effective said one-level key word or secondary key;
Step 308: from pre-configured and that preserve, " information category and page skin " correspondence relationship information, extract the page skin of the corresponding information category that inquires;
Step 309: the page skin that is extracted is loaded and is presented on the said microblogging page.
For example; As shown in Figure 4, the microblogging topic of the #NBA# that generates for the user can be according to key word " NBA "; Inquire corresponding information category " physical culture "; According to information category " physical culture ", select to be used to push the page skin of sneakers advertising message again, load and be presented on the page of this microblogging topic.Here, the user can close the microblogging page and attend institute's page displayed skin according to self needs.
The above is merely preferred embodiment of the present invention, is not to be used to limit protection scope of the present invention.
Claims (10)
1. automatic method for updating of microblogging page skin is characterized in that said method comprises:
Obtain effective key word of microblogging topic;
In pre-configured page skin, inquire the page skin of corresponding effective key word that obtains;
The page skin that is inquired is loaded and is presented on the page of said microblogging topic.
2. according to the automatic method for updating of the said microblogging page of claim 1 skin, it is characterized in that the said effective key word that obtains the microblogging topic comprises:
The current topic title that produces the microblogging topic is carried out word segmentation processing, obtain the one-level key word.
3. according to the automatic method for updating of the said microblogging page of claim 2 skin, it is characterized in that said method also comprises: whether the one-level key word that checking is obtained is effective key word;
When the said one-level key word of checking is effective key word, finish obtaining of effective key word; When the said one-level key word of checking is invalid key, then the topic title and the related microblogging information of said microblogging topic of said microblogging topic are carried out word segmentation processing and statistical study, obtain secondary key.
4. according to the automatic method for updating of the said microblogging page of claim 3 skin, it is characterized in that said method also comprises:
The secondary key that checking obtains is for effective key word, if then finish obtaining of effective key word; Otherwise, do not get access to effective key word, then on said microblogging topic webpage, load and show pre-configured default page skin.
5. according to the automatic method for updating of each said microblogging page skin of claim 1 to 4, it is characterized in that, in pre-configured page skin, inquire the page skin of corresponding effective key word that obtains, comprising:
According to the effective key word that is obtained; In the correspondence relationship information of key word of having preserved and information category; Inquire the corresponding information category of said effective key word; According to the information category that is inquired, in the correspondence relationship information of pre-configured information category and page skin, inquire the page skin of corresponding said information category again.
6. the device that microblogging page skin upgrades automatically is characterized in that said device comprises: acquiring unit, query unit and display unit; Wherein,
Acquiring unit is used to obtain effective key word of microblogging topic, and sends to said query unit;
Query unit is used for the effective key word according to said acquiring unit transmission, in pre-configured page skin, inquires the page skin of corresponding effective key word that obtains;
Display unit, the page skin that is used for said query unit is inquired loads and is presented at the said microblogging topic page.
7. the device that upgrades automatically according to the said microblogging page of claim 6 skin is characterized in that said acquiring unit comprises: the acquisition module and first authentication module; Wherein,
Acquisition module is used for the current topic title that produces the microblogging topic is carried out word segmentation processing, obtains the one-level key word;
Authentication module is used to verify whether the one-level key word that said acquisition module obtains is effective key word, when being effective key word, then said one-level key word is sent to said query unit; When not being effective key word, then notify said acquisition module, obtain secondary key.
8. the device that upgrades automatically according to the said microblogging page of claim 7 skin; It is characterized in that; Said acquisition module; Also be used for after receiving the notice of said authentication unit, to the topic title of said microblogging topic and said microblogging topic related microblogging information carry out word segmentation processing and statistical study, obtain secondary key;
Said authentication module is used to also to verify whether the secondary key that said acquisition module obtains is effective key word, when being effective key word, then said secondary key is sent to said query unit; When not being effective key word, then notify said display unit, on the said microblogging topic page, load and show pre-configured default page skin.
9. the device that upgrades automatically according to each said microblogging page skin of claim 6 to 8 is characterized in that said query unit comprises: information category enquiry module, page skin enquiry module, wherein,
The information category enquiry module; Be used to receive effective key word that said acquiring unit sends to; And in the correspondence relationship information of key word of having preserved and information category, inquire the corresponding information category of said effective key word, the information category that inquires is sent to page skin enquiry module;
Page skin enquiry module is used to receive the information category that said information category enquiry module sends, and in the correspondence relationship information of pre-configured information category and page skin, inquires the page skin of corresponding received information classification.
10. the device that upgrades automatically according to the said microblogging page of claim 9 skin is characterized in that,
Said information category enquiry module, the correspondence relationship information that also is used to preserve said key word and information category;
Said page skin enquiry module, the correspondence relationship information that also is used to preserve said information category and page skin.
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| CN2011101213904A CN102779130A (en) | 2011-05-11 | 2011-05-11 | Method and device for automatically updating microblog page skin |
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| CN2011101213904A CN102779130A (en) | 2011-05-11 | 2011-05-11 | Method and device for automatically updating microblog page skin |
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