CN106056409B

CN106056409B - Method and device for delivering media files

Info

Publication number: CN106056409B
Application number: CN201610394054.XA
Authority: CN
Inventors: 杨希旺; 贺旭; 陈功; 彭崇; 黄识; 张必锋; 周楠
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2016-06-02
Filing date: 2016-06-02
Publication date: 2024-05-14
Anticipated expiration: 2036-06-02
Also published as: CN106056409A

Abstract

The invention discloses a method and a device for delivering media files. Wherein the method comprises the following steps: receiving a first delivery request; under the condition that the preempted media files with the quantity larger than a preset threshold value exist in the first media files to be released, the second media files are forbidden to participate in the release requested by the first release request, one or more target media files are selected from the first media files to perform the release requested by the first release request, wherein the preempted quantity is the number of times that the recorded media files are preempted to be released by the second media files. The invention solves the technical problem that the bid advertisement is preempted by the bid advertisement and the exposure of the contract advertisement is seriously influenced because the bid advertisement has high bid in the related technology.

Description

Method and device for delivering media files

Technical Field

The present invention relates to the field of computers, and in particular, to a method and apparatus for delivering a media file.

Background

With the rapid development of computer technology, related technology can achieve the purpose of increasing the exposure of a media file delivered by delivering the media file to a delivery object. For example, advertisements are placed to users to increase advertisement exposure. The advertisements delivered to the user can be generally classified into two types, i.e., contract advertisements and bid advertisements, wherein the contract advertisements are delivered according to the delivery amount in a predetermined contract, the delivery order of the contract advertisements can be determined by advertisement scores, and the advertisement scores can be used for indicating the correlation between the advertisements and the user. When there is a user's demand for placement, advertisements with higher scores will be placed preferentially. The bid advertisement is put according to the advertisement bid, and the advertisement with high comprehensive bid and correlation is put preferentially. In the process of advertisement delivery, if the bid of the bid advertisement is very high, the delivery of the contract advertisement is possibly preempted by the bid advertisement, so that the contract advertisement cannot reach the contract guarantee amount, and the exposure of the contract advertisement is seriously influenced.

In view of the above problems, no effective solution has been proposed at present.

Disclosure of Invention

The embodiment of the invention provides a method and a device for delivering a media file, which at least solve the technical problem that in the related art, due to high bid price of a bid advertisement, the delivering of a contract advertisement is preempted by the bid advertisement, and the exposure of the contract advertisement is seriously influenced.

According to an aspect of the embodiment of the present invention, there is provided a method for delivering a media file, including: receiving a first delivery request; under the condition that the preempted media files with the quantity larger than a preset threshold value exist in the first media files to be released, the second media files are forbidden to participate in the release requested by the first release request, one or more target media files are selected from the first media files to perform the release requested by the first release request, wherein the preempted quantity is the number of times that the recorded media files are preempted to be released by the second media files.

According to another aspect of the embodiment of the present invention, there is also provided a device for delivering a media file, including: the receiving unit is used for receiving the first delivery request; the first selecting unit is used for prohibiting the second type of media files from participating in the delivery requested by the first delivery request under the condition that the preempted amount of the first type of media files to be delivered is larger than a preset threshold value, and selecting one or more target media files from the first type of media files to carry out the delivery requested by the first delivery request, wherein the preempted amount is the number of times that the recorded media files are preempted by the second type of media files.

In the embodiment of the invention, by judging whether the first type of media file has the media file with the preempted amount larger than the preset threshold value, prohibiting the second type of media file from participating in the casting requested by the first casting request when the first type of media file exists, and selecting one or more media files from the first type of media file for casting, the aim of avoiding the second type of media file from preempting the first type of media file for casting is achieved, and the casting amount of the first type of media file is further ensured, thereby realizing the technical effect of improving the exposure amount of the first type of media file, and further solving the technical problem that the casting of contract advertisement is preempted by the bid advertisement and the exposure amount of the contract advertisement is seriously influenced due to high bid advertisement bid in the related technology.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute a limitation on the application. In the drawings:

FIG. 1 is a schematic diagram of a hardware environment of a method of delivering media files according to an embodiment of the present invention;

FIG. 2 is a flow chart of an alternative method of delivering media files according to an embodiment of the invention;

FIG. 3 is a flow chart of another alternative method of delivering media files according to an embodiment of the invention;

FIG. 4 is a schematic diagram of an alternative media file delivery device according to an embodiment of the invention;

FIG. 5 is a schematic diagram of an alternative media file delivery device according to an embodiment of the invention;

FIG. 6 is a schematic diagram of an alternative media file delivery device according to an embodiment of the invention;

FIG. 7 is a schematic diagram of an alternative media file delivery device according to an embodiment of the invention;

FIG. 8 is a schematic diagram of an alternative media file delivery device according to an embodiment of the invention;

FIG. 9 is a schematic diagram of an alternative media file delivery device according to an embodiment of the invention; and

Fig. 10 is a block diagram of a structure of a terminal according to an embodiment of the present invention.

Detailed Description

In order that those skilled in the art will better understand the present invention, a technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in which it is apparent that the described embodiments are only some embodiments of the present invention, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present invention without making any inventive effort, shall fall within the scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and the claims of the present invention and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the invention described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

According to the embodiment of the invention, a method embodiment of a media file delivery method is provided.

Alternatively, in the present embodiment, the above method for delivering media files may be applied to a hardware environment formed by the server 102 and the terminal 104 as shown in fig. 1. As shown in fig. 1, server 102 is connected to terminal 104 via a network including, but not limited to: the terminal 104 is not limited to a PC, a mobile phone, a tablet computer, etc., but is a wide area network, a metropolitan area network, or a local area network. The method for delivering the media file according to the embodiment of the present invention may be executed by the server 102, may be executed by the terminal 104, or may be executed by both the server 102 and the terminal 104. The method for delivering the media file by the terminal 104 according to the embodiment of the present invention may also be performed by a client installed thereon.

FIG. 2 is a flow chart of an alternative method of delivering media files, as shown in FIG. 2, according to an embodiment of the invention, the method may include the steps of:

Step S202, receiving a first delivery request;

Step S204, judging whether the preempted media files with the preempted quantity being larger than a preset threshold exist in the first type media files to be released, wherein the preempted quantity is the number of times that the recorded media files are preempted and released by the second type media files;

in step S206, if the media file exists, the second type media file is prohibited from participating in the delivery requested by the first delivery request, and one or more target media files are selected from the first type media file to perform the delivery requested by the first delivery request.

Through the steps S202 to S206, by judging whether the first type of media file has a media file with the preempted amount being greater than the predetermined threshold, when the media file exists, the second type of media file is forbidden to participate in the delivery requested by the first delivery request, and one or more media files are selected from the first type of media file to be delivered, so that the purpose of avoiding the second type of media file from preempting the first type of media file to be delivered is achieved, and the delivery amount of the first type of media file is further ensured, thereby realizing the technical effect of improving the exposure amount of the first type of media file, and further solving the technical problem that the delivery of the contract advertisement is preempted by the bid advertisement and seriously influencing the exposure amount of the contract advertisement due to high bid advertisement bid in the related art.

As an optional example, an optional method for delivering media files according to an embodiment of the present invention may include: step S202 and step S206, namely, include: step S202, receiving a first delivery request; in step S206, in the case that there are media files with a preempted amount greater than a predetermined threshold in the first media files to be released, a second media file is prohibited from participating in the release requested by the first release request, and one or more target media files are selected from the first media files to perform the release requested by the first release request, where the preempted amount is the recorded number of times that the media files are preempted by the second media file.

In the technical solution provided in step S202, the first delivery request may be used to request the server to deliver a media file, and it should be noted that in the embodiment of the present invention, the type of the media file delivered by the server is not limited in particular, and the media file delivered by the server may be a video file, an audio file, a picture file, or a text file, or may be any combination of these files, for example, a combination of a text file and a picture file, or a combination of a video file and a text file. Specific product forms may be, for example, video advertisements, primary advertisements, banner advertisements, search advertisements, and the like. The first delivery request may be initiated by a client, where the client may be in communication connection with the server, may be a wired connection, or may be a wireless connection, and is not specifically limited herein. It should be noted that, the triggering operation capable of triggering the client to initiate the first delivery request is not limited in this embodiment, for example, the triggering operation capable of triggering the client to initiate the first delivery request may include, but is not limited to, the following: the client user clicks on any one media file, the client downloads and installs any one application, the client logs in to use any one application, etc., which are not illustrated here. It should be further noted that, the client that initiates the first delivery request may be any terminal device, such as a mobile phone, a computer, or any application client, such as an instant messaging application client, a browser application client, or the like. The client initiating the first delivery request may be understood as a delivery object of the media file to be delivered.

It should be further noted that, the first delivery request received by the server and initiated by the client may include, but is not limited to, the following information: the client information, that is, the information of the delivery object of the media file to be delivered, may include a client identifier, a client communication address, and the like; the type of media file requested may include video files, audio files, image files, etc.; the delivery form of the requested media file may include message pushing, popup, and the like. Other information may also be included in the first delivery request, which is not illustrated here.

In the technical solution provided in step S204, the first delivery request may include a type of the requested media file, where the type of the requested media file included in the first delivery request may be one type or may be multiple types, and the embodiment of the present invention is not limited specifically. The types of the first type of media files and the second type of media files to be released in the embodiment of the invention can be the same or different. When the types of the first type of media file and the second type of media file are the same, the respective corresponding delivery modes can be different, for example, the first type of media file can be contract advertisement, and the second type of media file can be bid advertisement. It should be noted that, the first type and the second type of the first type of the media file and the second type of the media file are only for distinguishing the types or the categories of the media files, and the delivery sequence or the delivery priority of the media files cannot be limited. It should be noted that the number of the first type of media files may be one or more, and the number of the second type of media files may be one or more.

When the media files requested to be released by the first release request comprise the first type of media files and the second type of media files, the server may have a release preemption problem in the process of releasing the first type of media files and the second type of media files, and when the release order or the release priority is different, the media files with the back release order or the low release priority are preempted by the media files with the front release order or the high release priority. For example, the first type of multimedia piece can be contract advertisement, the second type of media file can be bid advertisement, when the bid of the bid advertisement is very high, the putting order is front or the putting priority is high, and the bid advertisement is preempted by the bid advertisement. In the embodiment of the invention, if the server is used for throwing the first type media files and the second type media files, the throwing sequence of the first type media files is back relative to the second type media files, or the throwing priority of the first type media files is lower relative to the second type media files, the first type media files are preempted by the second type media files, and accordingly, the preempted quantity of the first type media files is the recorded times of preemptive throwing of the first type media files by the second type media files.

In an actual application scene, when a media file requested to be put by a first putting request initiated by a client comprises a first type media file and a second type media file, assuming that the putting sequence of the first type media file is back relative to the second type media file or the putting priority of the first type media file is lower relative to the second type media file, a server can judge whether a media file with the preemption amount larger than a preset threshold exists in the first type media file to be put in the process of putting the first type media file and the second type media file to the client initiating the first putting request, wherein the preemption amount is the preemption number of times of the recorded media file by the second type media file so as to ensure that the putting process of the first type media file is not influenced by the second type media file. It should be noted that the predetermined threshold may be set or adjusted according to actual requirements, which is not specifically limited herein. If the server judges that the first-type media files have the media files with the preempted quantity larger than the preset threshold value, the server indicates that the delivery of the first-type media files is affected by the delivery of the second-type media files, and can take corresponding measures to adjust the delivery process of the first-type media files and the second-type media files.

In the technical scheme provided in step S206, when the server determines that the first type of media file to be released has a media file whose preemption amount is greater than the predetermined threshold, the server may prohibit the second type of media file from participating in the release requested by the first release request, and select one or more target media files from the first type of media file to perform the release requested by the first release request, so as to achieve the effect of ensuring that the first type of media file cannot be preempted by the second type of media file, ensuring the release amount of the first type of media file, and further improving the exposure amount of the first type of media file. It should be noted that, the delivery amount of the first type of media file may be a delivery amount agreed with a delivery provider of the first type of media file in advance. It should be noted that, the server executes the determining process of step S204 once every time a first delivery request is received, and when the determining result indicates that the first type of media file is preempted by the second type of media file, the server executes the operation of step S206 once. In step S206, the server prohibits the delivery of the second type of media file and selects one or more target media files from the first type of media file, for the first delivery request, and if the server receives the next delivery request again, it needs to re-execute step S204 and step S206. It should be noted that, in step S206, the target media file is any one or more of the first type media files, where the target media file may be a media file that is preempted by the second type media file in the first type media file and is placed above a predetermined threshold, or may be a media file that is not preempted by the second type media file or is placed not preempted by the second type media file in the first type media file and is placed above a predetermined threshold. When judging that the media files which are preempted and put by the second media files are more than the preset threshold value in the first media files, the embodiment of the invention can effectively ensure the putting quantity of the first media files by prohibiting the second media files from participating in the putting requested by the first putting request and selecting one or more target media files from the first media files to carry out the putting requested by the first putting request, thereby achieving the effect of improving the exposure quantity of the first media files.

As an optional embodiment, the first delivery request may carry information for representing a delivery object, where it is to be noted that the delivery object may be a client that initiates the first delivery request, and the client that initiates the first delivery request may be any terminal device, such as a mobile phone, a computer, or any application client, such as an instant messaging application client, a browser application client, or the like. Information representing the delivery object may include, but is not limited to, a client identification, a client communication address, and the like.

Wherein, the step S206 of selecting one or more target media files from the first media files to make the delivery requested by the first delivery request may include the following steps:

in step S2062, a relevance parameter of each media file in the first type of media files is obtained, where the relevance parameter of each media file is used to indicate a relevance between each media file and the delivery object.

In step S2064, one or more target media files with a front delivery order are selected from the first type media files for delivery, where the delivery order of each media file in the first type media file is determined according to the relevance parameter of each media file.

It should be noted that, the correlation between the media file and the delivery object may be directly reflected by the correlation parameter of the media file, and the larger the correlation parameter of the media file, the higher the correlation between the media file and the delivery object is; the smaller the relevance parameter of the media file, the lower the relevance between the media file and the delivered object. It should be noted that, the relevance between a plurality of different media files and the same delivery object may be different, and the relevance between the same media file and different delivery objects may be different. The relevance parameters of the media files can influence the delivery sequence or the delivery priority of delivering the media files to the delivery object, and the media files with large relevance parameters are higher than the delivery sequence or the delivery priority of the media files with small relevance parameters. For example, the object of delivery is user a, the media files delivered to user a are advertisement 1, advertisement 2 and advertisement 3 respectively, if the correlation between the advertisement and user a is ranked from high to low as advertisement 1, advertisement 2 and advertisement 3, that is, the correlation parameters of the advertisement are sequentially from high to low as advertisement 1, advertisement 2 and advertisement 3, the order of delivery of the advertisement to user a is sequentially from front to back or the priority of delivery is sequentially from high to low as advertisement 1, advertisement 2 and advertisement 3.

When the server selects one or more target media files from the first media files to perform the delivery requested by the first delivery request, the server may first acquire a correlation parameter of each media file in the first media file, determine a delivery sequence or a delivery priority of the media files according to the correlation parameter of each media file in the first media file, and select, according to the delivery sequence from front to back or the delivery priority from high to low, one or more of the target media files to perform the delivery requested by the first delivery request. According to the alternative embodiment, one or more target media files are selected from the first media files according to the correlation parameters of the media files to carry out the first delivery request delivery, so that the one or more target media files delivered have correlation with the delivery, and the exposure of the one or more target media files to the delivery object is further improved.

It should be noted that, the step S2062 of obtaining the relevance parameter of each media file in the first type of media files may be implemented by one of the following alternative embodiments, and specifically includes the following steps:

in step S20622, the relevance parameters of each media file in the first type of media files are adjusted.

In step S20624, the relevance parameters of each of the adjusted first type media files are obtained.

It should be noted that, in order to ensure accuracy of the relevance parameter of each media file in the first type of media files acquired by the server, in this alternative embodiment, the server may adjust the relevance parameter of each media file in the first type of media files before acquiring the relevance parameter of each media file in the first type of media files, and then acquire the relevance parameter of each media file in the adjusted first type of media files, so as to improve accuracy of the relevance parameter of each media file in the acquired first type of media files, and further improve accuracy of determining the delivery sequence of each media file in the first type of media files, thereby improving exposure of the delivered media files.

As an alternative embodiment, the step S20622 of adjusting the relevance parameter of each media file in the first type of media file may include the steps of:

step S206222, obtaining the target delivery quantity and the actual delivery quantity of each media file in the first type of media files.

And step S206224, comparing the target delivery quantity with the actual delivery quantity to obtain a comparison result.

And step S206226, increasing the value of the correlation parameter when the comparison result indicates that the actual delivery amount is smaller than the target delivery amount, wherein the delivery sequence determined by the correlation parameter before the value is increased is later than the delivery sequence determined by the correlation parameter after the value is increased.

And step S206228, when the comparison result indicates that the actual delivery amount is larger than the target delivery amount, reducing the value of the correlation parameter, wherein the delivery sequence determined by the correlation parameter before the value is reduced is earlier than the delivery sequence determined by the correlation parameter after the value is reduced.

In the technical solution provided in step S206222, the target delivery amount of each media file in the first type of media file may be the amount to be delivered that is agreed in advance with the delivery object, and the actual delivery amount of each media file in the first type of media file may be the amount to be actually delivered to the delivery object. It should be noted that, obtaining the target delivery amount and the actual delivery amount of each media file in the first type of media files refers to the target delivery amount and the actual delivery amount of each media file in the first type of media files from the delivery start time to the current time. The actual delivery amount of each media file in the first type of media file up to the current time can be recorded by adopting a counter, the counter is increased by 1 every time of delivery, and the actual delivery amount of each media file in the first type of media file up to the current time is the count value of the counter. It should be noted that, the above manner of obtaining the actual delivery amount of each media file in the first type of media file until the current time is only an optional embodiment of the present invention, and the embodiment of the present invention may also obtain the actual delivery amount of each media file in the first type of media file until the current time in other manners, which is not illustrated here.

As an alternative embodiment, the target delivery amount of each media file in the first type of media file up to the current time may be determined according to an exposure opportunity curve of the media file, where it is to be noted that the exposure opportunity curve is a number of statistics of the user online request media file distribution along with time. The media file scheduling system may be provided with media file scheduling information, which may include the following information: the method comprises the steps of starting time of media file delivery, ending time of media file delivery and the delivery quantity of the media file corresponding to each time scale. The target delivery amount of each media file in the first type of media file up to the current time can be obtained according to the following formula according to the exposure opportunity curve of the media file:

Wherein c (t) is an exposure opportunity curve of each media file in the first type of media files, t _start is a delivery start time of each media file in the first type of media files, t _end is a delivery end time of each media file in the first type of media files, t _curr is a current time, expo _num is a total amount of each media file in the first type of media files to be delivered, and paced _ expo is a target delivery amount of each media file in the first type of media files from the delivery start time to the current time.

It should be noted that, the above manner of obtaining the target delivery amount of each media file of the first type from the time of the first type to the current time is only an alternative embodiment of the present invention. The embodiment of the invention can also acquire the target delivery amount of each media file in the first type of media files until the current time in other modes, which is not illustrated here. In the alternative embodiment, the exposure opportunity curve of the media files is utilized to acquire the target delivery amount of each media file in the first type of media files, which is cut off to the current time, compared with other acquisition modes, the exposure opportunity curve acquired according to the pulling of the user is simpler and more convenient, and the exposure opportunity curve can accurately reflect the delivery process of the media files, so that the exposure opportunity curve is utilized to acquire the target delivery amount of each media file in the first type of media files, which is cut off to the current time, is simpler and more convenient and more effective, and the accuracy of the acquired target delivery amount can be ensured.

The method for acquiring the target delivery amount and the actual delivery amount of each media file in the first type of media files is not particularly limited, and the method is within the scope of the invention as long as the method can acquire the deformation mode and the alternative mode of the target delivery amount and the actual delivery amount of each media file in the first type of media files until the current time.

In the technical scheme provided in step S206224, after the target delivery amount and the actual delivery amount of each media file in the first type media file until the current time are obtained, the embodiment of the invention can compare the obtained target delivery amount with the actual delivery amount, and the size relationship between the target delivery amount and the actual delivery amount is compared to obtain a comparison result. It should be noted that, the comparison result obtained after comparing the target delivery amount and the actual delivery amount may include the following cases: the actual delivery amount is smaller than the target delivery amount; the actual delivery amount is larger than the target delivery amount; the actual delivery amount is equal to the target delivery amount. The above three cases can reflect the delivery speed of the media file, specifically, when the actual delivery amount is smaller than the target delivery amount, the delivery speed of the media file is too slow; when the actual delivery amount is larger than the target delivery amount, the delivery speed of the media file is too high; when the actual delivery amount is equal to the target delivery amount, the delivery speed of the media file is proper, and the total amount of the pre-agreed media file required to be delivered can be completed within the time period from the delivery start time to the delivery end time according to the delivery speed. By comparing the actual delivery amount with the target delivery amount, the aim of controlling the delivery speed of the media file according to the comparison result can be achieved.

Optionally, the comparison result obtained after comparing the target delivery amount and the actual delivery amount may further include a difference between the actual delivery amount and the target delivery amount, that is, when the actual delivery amount is smaller than the target delivery amount, the difference is smaller than 0, and the actual delivery amount is smaller than the value of the target delivery amount; when the actual delivery amount is larger than the target delivery amount, the actual delivery amount is larger than the value of the target delivery amount. The aim of more accurately adjusting the delivery speed of the media file can be achieved by comparing the difference between the actual delivery amount and the target delivery amount.

In the schemes provided in step S206226 and step S206228, when the comparison result indicates that the actual delivery amount is smaller than the target delivery amount (for example, the actual delivery amount is smaller than the target delivery amount by a first predetermined threshold), it is indicated that the media file can be exposed by the delivery object, that is, the correlation between the media file and the delivery object is higher, and the media file needs to be delivered in a forward order, at this time, the alternative embodiment may increase the value of the correlation parameter of the media file to achieve adjustment of the delivery order of the media file, so that the delivery order determined after the value of the correlation parameter of the media file is increased is earlier than the delivery order determined by the correlation before the increase. When the comparison result indicates that the actual delivery amount is greater than the target delivery amount (for example, the actual delivery amount is greater than the target delivery amount by a second predetermined threshold, where the first predetermined threshold and the second predetermined threshold are both greater than 0, and the first predetermined threshold and the second predetermined threshold may be the same or different), it indicates that the media file cannot be exposed by the delivery object, that is, the correlation between the media file and the delivery object is lower, and the media file needs to be delivered in a later order, then the alternative embodiment may implement adjusting the delivery order of the media file by reducing the value of the correlation parameter of the media file, so that the delivery order determined after the value of the correlation parameter of the media file is reduced is later than the delivery order determined by the correlation before the reduction. It should be noted that, in the embodiment of the present invention, the first predetermined threshold value and the second predetermined threshold value are not specifically limited, and the first predetermined threshold value and the second predetermined threshold value may be set according to actual requirements. It should be noted that, the difference between the actual delivery amount of the media file being smaller than the target delivery amount and the difference between the actual delivery amount being larger than the target delivery amount may be the same or different, which is not limited herein.

According to the alternative embodiment, the value of the relevance parameter of each media file is adjusted according to the comparison result between the actual delivery amount and the target delivery amount of each media file in the first type of media files, the purpose of adjusting the delivery sequence of each media file can be achieved, so that the media files with higher relevance to a delivery object can be preferentially delivered, the media files with lower relevance to the delivery object can be delivered later, and the effects of increasing the exposure rate of the media files and improving the delivery efficiency of the media files can be achieved.

As an alternative embodiment, the adjusting the relevance parameter of each media file in the first type of media file in step S20622 may include:

step S206225, adjusting the delivery control parameters according to the comparison result to obtain adjusted delivery control parameters, wherein the comparison result is used for increasing or decreasing the value of the delivery control parameters by a first preset proportion.

And step S206227, adjusting the correlation parameter according to the adjusted delivery control coefficient, wherein the adjusted delivery control coefficient is used for increasing or decreasing the value of the correlation parameter by a second preset proportion.

In the technical solution provided in step S206225, the delivery control parameter may be used to indicate a delivery speed of each media file in the first type of media files, where the value of the delivery control parameter may be adjusted according to a comparison result between the actual delivery amount of the media file and the target delivery amount, specifically, when the comparison result indicates that the actual delivery amount of the media file is less than the target delivery amount, it is indicated that the delivery speed of the media file is too slow at this time, and then the value of the delivery control parameter needs to be increased; when the comparison result indicates that the actual delivery amount of the media file is larger than the target delivery amount, the fact that the delivery speed of the media file is too high at the moment is indicated, and the value of the delivery control parameter needs to be reduced. Alternatively, the magnitude of increasing or decreasing the value of the delivery control parameter may be determined according to the difference between the actual delivery amount and the target delivery amount of the media file, and the alternative embodiment may increase or decrease the value of the delivery control parameter by a first predetermined proportion, where the magnitude of the first predetermined proportion may be determined according to the difference between the actual delivery amount and the target delivery amount of the media file, for example, the first predetermined proportion may be 0.5%. It should be noted that, the ratio of increasing and decreasing the value of the input control parameter may be the same as the first predetermined ratio, or may be different, and the ratio of increasing and decreasing the value of the input control parameter may be specifically set according to the actual situation, which is not specifically limited in the embodiment of the present invention.

In the technical scheme provided in step S206227, the relevance parameter of each media file in the first type of media files can be adjusted according to the adjusted delivery control parameters, and when the delivery control system increases the first preset proportion, the value of the relevance parameter of the media file can be correspondingly increased by the second preset proportion; when the delivery control system decreases the first predetermined proportion, the value of the relevance parameter of the media file may decrease the second predetermined proportion accordingly. It should be noted that the first predetermined ratio may be the same as or different from the second predetermined ratio, and the second predetermined ratio is not specifically limited in the embodiment of the present invention, and may be set or adjusted according to the actual situation.

It should be noted that, when the actual delivery amount of the media file is smaller than the target delivery amount, it is indicated that the delivery speed of the media file is too slow, the media file can be exposed by the delivery object, the correlation between the media file and the delivery object is relatively high, at this time, the value of the delivery control parameter needs to be increased, the increasing proportion may be a first predetermined proportion, so that the value of the correlation parameter of the media file is increased, and the increasing proportion may be a second predetermined proportion, so that the media file can be ensured to be preferentially delivered to the delivery object, so as to improve the exposure amount of the media file. Otherwise, when the actual delivery amount of the media file is larger than the target delivery amount, the delivery speed of the media file is too high, the media file cannot be exposed by the delivery object, the correlation between the media file and the delivery object is low, the value of the delivery control parameter needs to be reduced, the reduced proportion can be a first preset proportion, the value of the correlation parameter of the media file is reduced, the reduced proportion can be a second preset proportion, the delivery sequence of the media file with low correlation with the delivery object can be guaranteed to be delayed, the media file with high correlation with the delivery object with the front priority delivery sequence is guaranteed, and the purpose of improving the exposure of the delivered media file is achieved.

As an alternative embodiment, the relevance parameter of each media file in the first type of media file is adjusted according to the following formula: score (u, ad) =score (u, ad) ×α, where score (u, ad) is a relevance parameter of each media file in the first type of media files, and α is a delivery control parameter for indicating a delivery rate of each media file in the first type of media files, where,Wherein, beta ⁺ is a first coefficient, beta ⁺＞1,β^- is a second coefficient, and beta ^- is less than 1.

It should be noted that, the initial value of the delivery control parameter α may be 1, the variation interval of α may be [1,5], β ⁺ is a coefficient greater than 1, the value may be 1.05, β ^- may be a coefficient smaller than 1, the value may be 0.95, it should be noted that the values of the above parameters are all an optional embodiment of the present invention, and the values of the above parameters may be adjusted according to actual situations, which is not illustrated here one by one. When the actual delivery amount of the media file is smaller than the target delivery amount (for example, the actual delivery amount is smaller than the target delivery amount by a first preset threshold), the value of the delivery control parameter alpha can be increased by a first preset proportion, so that the relevance parameter score (u, ad) of the media file can be increased by a second preset proportion; when the actual delivery amount of the media file is greater than the target delivery amount (e.g., the actual delivery amount is greater than the target delivery amount by a first predetermined threshold), the value of the delivery control parameter α may be reduced by a first predetermined proportion, so that the relevance parameter score (u, ad) of the media file may also be reduced by a second predetermined proportion. It should be further noted that, u in the relevance parameter score (u, ad) of each media file in the first type of media files may represent a request for delivering the media file, and ad may represent a media file requested in the request for delivering, for example, u may represent a delivering object, and ad may represent a delivering contract advertisement.

It should be noted that, the calculation method of the relevance parameter of each media file in the first type of media files is only an alternative embodiment of the present invention, and the embodiment of the present invention may also calculate the relevance parameter of each media file in the first type of media files in other manners, which are not illustrated herein. According to the alternative embodiment, the relevance parameter of each media file in the first type of media files is calculated, and the delivery sequence of each media file in the first type of media files can be adjusted according to the relevance parameter, so that the media files with higher relevance to the delivery object are preferentially delivered, the effect of improving the exposure of the media files and further improving the delivery efficiency of the media files is achieved.

As an alternative embodiment, the alternative embodiment may acquire the target delivery amount and the actual delivery amount of each media file in the first type of media file once every predetermined time; comparing the obtained target throwing amount with the actual throwing amount at intervals of preset time; and adjusting the relevance parameter of each media file in the first type of media files every preset time according to the comparison result. It should be noted that, the predetermined time in this alternative embodiment may be set or adjusted according to the actual situation, and the predetermined time may be 1 minute, 30 seconds, or the like, which is not limited herein. According to the alternative embodiment, the steps are executed at intervals of preset time, so that the aim of adjusting the relevance parameters of each media file in the first type of media files at intervals of preset time is fulfilled, and the effect of improving the accuracy of the relevance parameters of each media file in the first type of media files and the accuracy of the delivery sequence of each media file in the first type of media files is fulfilled.

As an optional embodiment, fig. 3 is a flowchart of another optional method for delivering a media file according to an embodiment of the present invention, as shown in fig. 3, the first delivery request may carry information for representing a delivery object, where it needs to be noted that the delivery object may be a client that initiates the first delivery request, and the client that initiates the first delivery request may be any terminal device, such as a mobile phone, a computer, or any application client, such as an instant messaging application client, a browser application client, or the like. Information representing the delivery object may include, but is not limited to, a client identification, a client communication address, and the like.

As shown in fig. 3, after determining in step S204 whether there is a media file with a preemption amount greater than a predetermined threshold in the first type of media file to be delivered, the alternative embodiment may further include the steps of:

In step S208, if no media file exists, a relevance parameter of each media file in the first type of media file and the second type of media file is obtained, where the relevance parameter of each media file is used to indicate a relevance between each media file and the delivery object.

Step S210, selecting one or more target media files with a front delivery order from the first type media files and the second type media files for delivery, wherein the delivery order of each media file in the first type media files and the second type media files is determined according to the relevance parameter of each media file.

It should be noted that, after step S204, if the server determines that there are no media files with a preemption amount greater than the predetermined threshold in the first type of media files to be delivered, the server selects one or more target media files from the first type of media files and the second type of media files for delivery, so as to achieve the purpose of meeting the first delivery request. It should be noted that, the server may select, according to the delivery sequence of each of the first type of media file and the second type of media file, one or more target media files with a front delivery sequence from the first type of media file and the second type of media file to deliver, where the delivery sequence of each of the first type of media file and the second type of media file may be determined by a correlation parameter in each multimedia question, the correlation parameter of the media file may represent a correlation between the media file and a delivery object, and the larger the correlation parameter of the media file is, the higher the correlation between the media file and the delivery object is described; the smaller the relevance parameter of the media file, the lower the relevance between the media file and the delivered object.

After step S204, if the server determines that there are no media files with a preemption amount greater than the predetermined threshold in the first type of media files, the server may first obtain a correlation parameter of each of the first type of media files and the second type of media files, determine a delivery order or a delivery priority of each media file by using the correlation parameter of each media file, and select, from front to back or from high to low, a previous one or more media files as a target media file according to the delivery order to perform the delivery of the first delivery request. When the media files which are preempted to be put by the second media files and have the frequency exceeding the preset threshold value do not exist in the first media files, the optional embodiment selects one or more target media files from the first media files and the second media files according to the correlation parameters of the media files to carry out the putting of the first putting request, so that the one or more target media files to be put have correlation with the putting, and the exposure of the one or more target media files to the putting object is further improved.

It should be noted that, step S208 of obtaining the relevance parameter of each of the first type of media file and the second type of media file may include: acquiring a correlation parameter of each media file in the first type of media files; and obtaining the relevance parameter of each media file in the second type of media files. The method for obtaining the correlation parameter of each media file in the first type of media file may be the same as the method for obtaining the correlation parameter of each media file in the first type of media file in the above embodiment of the present invention, and is not described herein. The manner in which the relevance parameters of each media file in the second type of media file are obtained may be the same or different from the manner in which the relevance parameters of each media file in the first type of media file are obtained. It should be noted that, the manner adopted in the embodiment of the present invention for obtaining the relevance parameter of each media file in the second type of media files is not limited in particular, and any method capable of obtaining the relevance parameter of each media file in the second type of media files belongs to the protection scope of the embodiment of the present invention, and is not illustrated here.

According to the method for throwing the media files, whether the media files which are preempted to be thrown by the second type of media files are existed in the first type of media files to be thrown or not is judged, if yes, the second type of media files are forbidden to participate in throwing requested by the first throwing request, and one or more target media files with the front throwing sequence are selected from the first type of media files to conduct throwing requested by the first throwing request; and if the first media file and the second media file do not exist, selecting one or more target media files with the front delivery sequence from the first media file and the second media file to carry out the delivery requested by the first delivery request. The embodiment of the invention can solve the technical problems that the bid advertisement is preempted by the bid advertisement and the exposure of the contract advertisement is seriously influenced due to high bid of the bid advertisement in the related technology, thereby realizing the technical effect of improving the exposure of the first type of media files.

It should be noted that, for simplicity of description, the foregoing method embodiments are all described as a series of acts, but it should be understood by those skilled in the art that the present invention is not limited by the order of acts described, as some steps may be performed in other orders or concurrently in accordance with the present invention. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments, and that the acts and modules referred to are not necessarily required for the present invention.

From the description of the above embodiments, it will be clear to a person skilled in the art that the method according to the above embodiments may be implemented by means of software plus the necessary general hardware platform, but of course also by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) comprising instructions for causing a terminal device (which may be a mobile phone, a computer, a server, or a network device, etc.) to perform the method according to the embodiments of the present invention.

According to the embodiment of the invention, a media file delivery device for implementing the media file delivery method is also provided. FIG. 4 is a schematic diagram of an alternative media file delivery device according to an embodiment of the present invention, as shown in FIG. 4, the device may include:

A receiving unit 22, configured to receive a first delivery request; a judging unit 24, configured to judge whether a media file with a preempted amount greater than a predetermined threshold exists in the first type of media file to be released, where the preempted amount is the number of times that the recorded media file is preempted and released by the second type of media file; the first selecting unit 26 is configured to prohibit the second type of media file from participating in the delivery requested by the first delivery request if the media file exists, and select one or more target media files from the first type of media file to perform the delivery requested by the first delivery request.

It should be noted that, the receiving unit 22 in this embodiment may be used to perform step S202 in the embodiment of the present application, the determining unit 24 in this embodiment may be used to perform step S204 in the embodiment of the present application, and the first selecting unit 26 in this embodiment may be used to perform step S206 in the embodiment of the present application. It should also be noted that the determining unit 24 may be an optional unit in the embodiment of the present application.

As an optional example, an optional media file delivery device according to an embodiment of the present invention may include: the receiving unit 22 and the first selecting unit 26, that is, include: a receiving unit 22, configured to receive a first delivery request; the first selecting unit 26 is configured to prohibit the second type of media file from participating in the delivery requested by the first delivery request if there are media files with a preempted amount greater than a predetermined threshold in the first type of media files to be delivered, and select one or more target media files from the first type of media files to perform the delivery requested by the first delivery request, where the preempted amount is the number of times the recorded media files are preempted for delivery by the second type of media files.

It should be noted that the above modules are the same as examples and application scenarios implemented by the corresponding steps, but are not limited to what is disclosed in the above embodiments. It should be noted that the above modules may be implemented in software or hardware as a part of the apparatus in the hardware environment shown in fig. 1.

As an alternative embodiment, fig. 5 is a schematic diagram of an alternative media file delivery device according to an embodiment of the present invention, where, as shown in fig. 5, the first delivery request carries information for representing a delivery object, where the first selection unit 26 may include: an obtaining module 262, configured to obtain a relevance parameter of each media file in the first type of media files, where the relevance parameter of each media file is used to indicate a relevance between each media file and the delivery object; a selecting module 264, configured to select one or more target media files with a front delivery order from the first media files for delivery, where the delivery order of each media file in the first media file is determined according to the relevance parameter of each media file.

It should be noted that, the acquiring module 262 in this embodiment may be used to perform step S2062 in the embodiment of the present application, and the selecting module 264 in this embodiment may be used to perform step S2064 in the embodiment of the present application.

Fig. 6 is a schematic diagram of an alternative media file delivery device according to an embodiment of the present invention, where, as shown in fig. 6, the first delivery request carries information for representing a delivery object, and the alternative embodiment may further include: an obtaining unit 28, configured to obtain a correlation parameter of each of the first type of media file and the second type of media file after determining whether there is a media file with a preemption amount greater than a predetermined threshold in the first type of media file to be delivered, if there is no media file, where the correlation parameter of each media file is used to indicate a correlation between each media file and a delivery object; the second selecting unit 210 is configured to select one or more target media files with a front delivery order from the first type of media files and the second type of media files for delivery, where the delivery order of each media file in the first type of media files and the second type of media files is determined according to the relevance parameter of each media file.

It should be noted that, the acquiring unit 28 in this embodiment may be used to perform step S208 in the embodiment of the present application, and the second selecting unit 210 in this embodiment may be used to perform step S210 in the embodiment of the present application.

As an alternative embodiment, fig. 7 is a schematic diagram of another alternative device for delivering media files according to an embodiment of the present invention, as shown in fig. 7, the obtaining module 262 may include: an adjustment module 2622 for adjusting a relevance parameter of each media file in the first type of media files; a first obtaining sub-module 2624 is configured to obtain the relevance parameter of each of the adjusted first type media files.

It should be noted that, the adjusting module 2622 in this embodiment may be used to perform step S20622 in the embodiment of the present application, and the first obtaining submodule 2624 in this embodiment may be used to perform step S20624 in the embodiment of the present application.

As an alternative embodiment, fig. 8 is a schematic diagram of another alternative device for delivering media files according to an embodiment of the present invention, as shown in fig. 8, the adjustment module 2622 may include: a second obtaining sub-module 26222, configured to obtain a target delivery amount and an actual delivery amount of each media file in the first type of media files; the comparison module 26224 is used for comparing the target delivery quantity with the actual delivery quantity to obtain a comparison result; the adding module 26226 is configured to add a value of the correlation parameter when the comparison result indicates that the actual delivery amount is smaller than the target delivery amount, where a delivery order determined by the correlation parameter before the value is added is later than a delivery order determined by the correlation parameter after the value is added; and the reduction module 26228 is configured to reduce the value of the correlation parameter when the comparison result indicates that the actual delivery amount is greater than the target delivery amount, where the delivery order determined by the correlation parameter before the value is reduced is earlier than the delivery order determined by the correlation parameter after the value is reduced.

It should be noted that, the second obtaining sub-module 2622 in this embodiment may be used to perform step S206222 in the embodiment of the present application, the comparison module 26224 in this embodiment may be used to perform step S206224 in the embodiment of the present application, the adding module 26226 in this embodiment may be used to perform step S206226 in the embodiment of the present application, and the reducing module 26228 in this embodiment may be used to perform step S206228 in the embodiment of the present application.

As an alternative embodiment, fig. 9 is a schematic diagram of another alternative device for delivering media files according to an embodiment of the present invention, as shown in fig. 9, the adjustment module 2622 may include: the first adjusting submodule 26225 is configured to adjust the delivery control parameter according to a comparison result, so as to obtain an adjusted delivery control parameter, where the comparison result is used to increase or decrease the value of the delivery control parameter by a first predetermined proportion; and a second adjusting submodule 26227, configured to adjust the correlation parameter according to the adjusted delivery control parameter, where the adjusted delivery control parameter is used to increase or decrease the value of the correlation parameter by a second predetermined proportion.

It should be noted that, the first adjustment submodule 26225 in this embodiment may be used to perform step S206225 in the embodiment of the present application, and the second adjustment submodule 26227 in this embodiment may be used to perform step S206227 in the embodiment of the present application.

As an alternative embodiment, the second obtaining submodule 2622 may obtain the target delivery amount of each media file in the first type of media file according to the following formula:

Through the module, whether the first type of media files exist or not is judged, when the first type of media files exist, the second type of media files are forbidden to participate in the delivery requested by the first delivery request, and one or more media files are selected from the first type of media files to deliver, so that the aim of avoiding the second type of media files from preempting the first type of media files to deliver is fulfilled, the delivery amount of the first type of media files is further ensured, the technical effect of improving the exposure amount of the first type of media files is realized, and the technical problem that the delivery of contract advertisements is preempted by the bid advertisements due to high bid advertisement bid in the related technology is solved, and the exposure amount of the contract advertisements is seriously influenced.

According to the embodiment of the invention, a server or a terminal for implementing the method for delivering the media files is also provided.

Fig. 10 is a block diagram of a terminal according to an embodiment of the present invention, and as shown in fig. 10, the terminal may include: one or more (only one is shown in the figure) processors 201, a memory 203, and transmission means 205 (such as the transmission means in the above embodiment), as shown in fig. 10, the terminal may further comprise an input-output device 207.

The memory 203 may be used to store software programs and modules, such as program instructions/modules corresponding to the method and apparatus for playing media files in the embodiment of the present invention, and the processor 201 executes the software programs and modules stored in the memory 203, thereby executing various functional applications and data processing, that is, implementing the method for playing media files described above. Memory 203 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 203 may further comprise memory remotely located relative to the processor 201, which may be connected to the terminal via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The transmission device 205 is used for receiving or transmitting data via a network, and may also be used for data transmission between the processor and the memory. Specific examples of the network described above may include wired networks and wireless networks. In one example, the transmission device 205 includes a network adapter (Network Interface Controller, NIC) that may be connected to other network devices and routers via a network cable to communicate with the internet or a local area network. In one example, the transmission device 205 is a Radio Frequency (RF) module, which is used to communicate with the internet wirelessly.

Wherein in particular the memory 203 is used for storing application programs.

The processor 201 may call the application program stored in the memory 203 through the transmission means 205 to perform the following steps: receiving a first delivery request; judging whether a first type of media file to be released has a preempted media file with a preempted amount larger than a preset threshold value, wherein the preempted amount is the number of times that the recorded media file is preempted to be released by a second type of media file; if the media files exist, the second type of media files are forbidden to participate in the delivery requested by the first delivery request, and one or more target media files are selected from the first type of media files to perform the delivery requested by the first delivery request.

The processor 201 is further configured to perform the steps of: acquiring a relevance parameter of each media file in the first type of media files, wherein the relevance parameter of each media file is used for indicating the relevance between each media file and a delivery object; and selecting one or more target media files with the front delivery sequence from the first type of media files to deliver, wherein the delivery sequence of each media file in the first type of media files is determined according to the relevance parameter of each media file.

The processor 201 is further configured to perform the steps of: after judging whether a media file with the preemption amount larger than a preset threshold exists in the first type of media files to be put, if the media file does not exist, acquiring the correlation parameter of each media file in the first type of media files and the second type of media files, wherein the correlation parameter of each media file is used for indicating the correlation between each media file and a put object; and selecting one or more target media files with the front delivery order from the first type of media files and the second type of media files for delivery, wherein the delivery order of each media file in the first type of media files and the second type of media files is determined according to the relevance parameter of each media file.

The processor 201 is further configured to perform the steps of: adjusting a relevance parameter of each media file in the first type of media files; and obtaining the relevance parameters of each media file in the adjusted first-class media files.

The processor 201 is further configured to perform the steps of: obtaining a target delivery amount and an actual delivery amount of each media file in the first type of media files; comparing the target input amount with the actual input amount to obtain a comparison result; when the comparison result indicates that the actual delivery amount is smaller than the target delivery amount, increasing the value of the correlation parameter, wherein the delivery sequence determined by the correlation parameter before the value is increased is later than the delivery sequence determined by the correlation parameter after the value is increased; and when the comparison result indicates that the actual delivery amount is larger than the target delivery amount, reducing the value of the correlation parameter, wherein the delivery sequence determined by the correlation parameter before the value is reduced is earlier than the delivery sequence determined by the correlation parameter after the value is reduced.

The processor 201 is further configured to perform the steps of: adjusting the release control parameters according to the comparison result to obtain adjusted release control parameters, wherein the comparison result is used for increasing or decreasing the value of the release control parameters by a first preset proportion; and adjusting the correlation parameter according to the adjusted delivery control parameter, wherein the adjusted delivery control parameter is used for increasing or decreasing the value of the correlation parameter by a second preset proportion.

The processor 201 is further configured to perform the steps of: the relevance parameters of each media file in the first type of media files are adjusted according to the following formula: score (u, ad) =score (u, ad) ×α, where score (u, ad) is a relevance parameter of each media file in the first type of media files, and α is a delivery control parameter for indicating a delivery rate of each media file in the first type of media files, where,Wherein, beta ⁺ is a first coefficient, beta ⁺＞1,β^- is a second coefficient, and beta ^- is less than 1.

The processor 201 is further configured to perform the steps of: the target delivery amount of each media file in the first type of media files is obtained according to the following formula: Wherein c (t) is an exposure opportunity curve of each media file in the first type of media files, t _start is a delivery start time of each media file in the first type of media files, t _end is a delivery end time of each media file in the first type of media files, t _curr is a current time, expo _num is a total amount of each media file in the first type of media files to be delivered, and paced _ expo is a target delivery amount of each media file in the first type of media files from the delivery start time to the current time.

By adopting the embodiment of the invention, a scheme for putting the media file is provided. By judging whether the first type of media files have the media files with the preempted quantity larger than the preset threshold value, prohibiting the second type of media files from participating in the casting requested by the first casting request when the media files exist, and selecting one or more media files from the first type of media files for casting, the purposes of avoiding the second type of media files from preempting the first type of media files for casting and further guaranteeing the casting quantity of the first type of media files are achieved, the technical effect of improving the exposure quantity of the first type of media files is achieved, and the technical problems that the casting of contract advertisements is preempted by the bid advertisements and the exposure quantity of the contract advertisements is seriously influenced due to high bid price of bid advertisements in the related technology are solved.

Alternatively, specific examples in this embodiment may refer to examples described in the foregoing embodiments, and this embodiment is not described herein.

It will be appreciated by those skilled in the art that the structure shown in fig. 10 is merely illustrative, and the terminal may be a smart phone (such as an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, a Mobile internet device (Mobile INTERNET DEVICES, MID), a PAD, etc. Fig. 10 is not limited to the structure of the electronic device. For example, the terminal may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in fig. 10, or have a different configuration than shown in fig. 10.

Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be implemented by a program for instructing a terminal device to execute in association with hardware, the program may be stored in a computer readable storage medium, and the storage medium may include: flash disk, read-Only Memory (ROM), random-access Memory (Random Access Memory, RAM), magnetic disk or optical disk, etc.

The embodiment of the invention also provides a storage medium. Alternatively, in this embodiment, the storage medium may be used to execute the program code of the method for delivering the media file.

Alternatively, in this embodiment, the storage medium may be located on at least one network device of the plurality of network devices in the network shown in the above embodiment.

Alternatively, in the present embodiment, the storage medium is configured to store program code for performing the steps of:

S1, receiving a first delivery request;

S2, judging whether the media files with the preempted quantity larger than a preset threshold value exist in the first type of media files to be released, wherein the preempted quantity is the number of times that the recorded media files are preempted and released by the second type of media files;

and S3, if the media files exist, prohibiting the second type of media files from participating in the delivery requested by the first delivery request, and selecting one or more target media files from the first type of media files to perform the delivery requested by the first delivery request.

Optionally, the storage medium is further arranged to store program code for performing the steps of: acquiring a relevance parameter of each media file in the first type of media files, wherein the relevance parameter of each media file is used for indicating the relevance between each media file and a delivery object; and selecting one or more target media files with the front delivery sequence from the first type of media files to deliver, wherein the delivery sequence of each media file in the first type of media files is determined according to the relevance parameter of each media file.

Optionally, the storage medium is further arranged to store program code for performing the steps of: after judging whether a media file with the preemption amount larger than a preset threshold exists in the first type of media files to be put, if the media file does not exist, acquiring the correlation parameter of each media file in the first type of media files and the second type of media files, wherein the correlation parameter of each media file is used for indicating the correlation between each media file and a put object; and selecting one or more target media files with the front delivery order from the first type of media files and the second type of media files for delivery, wherein the delivery order of each media file in the first type of media files and the second type of media files is determined according to the relevance parameter of each media file.

Optionally, the storage medium is further arranged to store program code for performing the steps of: adjusting a relevance parameter of each media file in the first type of media files; and obtaining the relevance parameters of each media file in the adjusted first-class media files.

Optionally, the storage medium is further arranged to store program code for performing the steps of: obtaining a target delivery amount and an actual delivery amount of each media file in the first type of media files; comparing the target input amount with the actual input amount to obtain a comparison result; when the comparison result indicates that the actual delivery amount is smaller than the target delivery amount, increasing the value of the correlation parameter, wherein the delivery sequence determined by the correlation parameter before the value is increased is later than the delivery sequence determined by the correlation parameter after the value is increased; and when the comparison result indicates that the actual delivery amount is larger than the target delivery amount, reducing the value of the correlation parameter, wherein the delivery sequence determined by the correlation parameter before the value is reduced is earlier than the delivery sequence determined by the correlation parameter after the value is reduced.

Optionally, the storage medium is further arranged to store program code for performing the steps of: adjusting the release control parameters according to the comparison result to obtain adjusted release control parameters, wherein the comparison result is used for increasing or decreasing the value of the release control parameters by a first preset proportion; and adjusting the correlation parameter according to the adjusted delivery control parameter, wherein the adjusted delivery control parameter is used for increasing or decreasing the value of the correlation parameter by a second preset proportion.

Optionally, the storage medium is further arranged to store program code for performing the steps of: the relevance parameters of each media file in the first type of media files are adjusted according to the following formula: score (u, ad) =score (u, ad) ×α, where score (u, ad) is a relevance parameter of each media file in the first type of media files, and α is a delivery control parameter for indicating a delivery rate of each media file in the first type of media files, where,

Wherein, beta ⁺ is a first coefficient, beta ⁺＞1,β^- is a second coefficient, and beta ^- is less than 1.

Optionally, the storage medium is further arranged to store program code for performing the steps of: the target delivery amount of each media file in the first type of media files is obtained according to the following formula:

Alternatively, specific examples in this embodiment may refer to examples described in the foregoing embodiment 1 and embodiment 2, and this embodiment is not described herein.

Alternatively, in the present embodiment, the storage medium may include, but is not limited to: a usb disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a removable hard disk, a magnetic disk, or an optical disk, or other various media capable of storing program codes.

The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.

The integrated units in the above embodiments may be stored in the above-described computer-readable storage medium if implemented in the form of software functional units and sold or used as separate products. Based on such understanding, the technical solution of the present invention may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a storage medium, comprising several instructions for causing one or more computer devices (which may be personal computers, servers or network devices, etc.) to perform all or part of the steps of the method described in the embodiments of the present invention.

In the foregoing embodiments of the present invention, the descriptions of the embodiments are emphasized, and for a portion of this disclosure that is not described in detail in this embodiment, reference is made to the related descriptions of other embodiments.

In several embodiments provided by the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units, such as the division of the units, is merely a logical function division, and may be implemented in another manner, for example, multiple units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.

The foregoing is merely a preferred embodiment of the present invention and it should be noted that modifications and adaptations to those skilled in the art may be made without departing from the principles of the present invention, which are intended to be comprehended within the scope of the present invention.

Claims

1. A method for delivering a media file, comprising:

Receiving a first delivery request;

When the media files requested to be put by the first putting request comprise a first type of media files and a second type of media files, judging whether the first type of media files to be put have the media files with the preemption amount larger than a preset threshold value, wherein the first type of media files are put according to the putting amount in a preset contract, and the second type of media files are put according to the bidding; the preempted amount is the recorded times of preempted throwing of the second type of media files, and in the process of throwing the first type of media files and the second type of media files, when the throwing sequence of the first type of media files is back relative to the second type of media files or the throwing priority of the first type of media files is lower relative to the second type of media files, the first type of media files are preempted by the second type of media files;

If the media files exist, prohibiting the second type of media files from participating in the delivery requested by the first delivery request, and selecting one or more target media files from the first type of media files to perform the delivery requested by the first delivery request;

the first delivery request carries information for representing a delivery object, wherein selecting one or more target media files from the first media files to perform delivery requested by the first delivery request comprises:

obtaining a correlation parameter of each media file in the first type of media files, wherein the correlation parameter of each media file is used for indicating the correlation between each media file and the delivery object;

Obtaining a target delivery amount and an actual delivery amount of each media file in the first type of media files; comparing the target input amount with the actual input amount to obtain a comparison result; when the comparison result indicates that the actual delivery amount is smaller than the target delivery amount, increasing the value of the correlation parameter, wherein the delivery sequence determined by the correlation parameter before the value is increased is later than the delivery sequence determined by the correlation parameter after the value is increased; when the comparison result indicates that the actual delivery amount is larger than the target delivery amount, reducing the value of the correlation parameter, wherein the delivery sequence determined by the correlation parameter before the value is reduced is earlier than the delivery sequence determined by the correlation parameter after the value is reduced;

And selecting one or more target media files with a front delivery sequence from the first type of media files to deliver, wherein the delivery sequence of each media file in the first type of media files is determined according to the relevance parameter of each media file.

2. The method of claim 1, wherein after determining whether there are media files in the first type of media files to be placed that have a preempted amount greater than a predetermined threshold, the method further comprises:

if the media files do not exist, acquiring the correlation parameters of each media file in the first type of media files and the second type of media files, wherein the correlation parameters of each media file are used for indicating the correlation between each media file and the delivery object;

And selecting one or more target media files with a front delivery sequence from the first type of media files and the second type of media files to deliver, wherein the delivery sequence of each media file in the first type of media files and the second type of media files is determined according to the relevance parameter of each media file.

3. The method as recited in claim 1, further comprising:

Adjusting the release control parameters according to the comparison result to obtain adjusted release control parameters, wherein the comparison result is used for increasing or decreasing the value of the release control parameters by a first preset proportion;

and adjusting the correlation parameter according to the adjusted delivery control coefficient, wherein the adjusted delivery control coefficient is used for increasing or decreasing the value of the correlation parameter by a second preset proportion.

4. A method according to claim 3, wherein the relevance parameter of each of the media files of the first type is adjusted according to the following formula:

score(u，ad)＝score(u，ad)×α

Wherein score (u, ad) is a relevance parameter of each media file in the first type of media files, u represents a delivery request of the media files, and ad represents the media files requested in the delivery request; alpha is the delivery control parameter, which is used for indicating the delivery speed of each media file in the first type of media files, wherein,

5. The method of claim 1, wherein the target delivered-quantity for each of the first type of media files is obtained according to the following formula:

Wherein c (t) is an exposure opportunity curve of each media file in the first type of media files, t _start is a delivery start time of each media file in the first type of media files, t _end is a delivery end time of each media file in the first type of media files, t _curr is a current time, expo _num is a total amount of each media file in the first type of media files required to be delivered, and paced _ expo is a target delivery amount of each media file in the first type of media files from the delivery start time to the current time.

6. A device for delivering media files, comprising:

the receiving unit is used for receiving the first delivery request;

the judging unit is used for judging whether the first type of media files to be released have the media files with the preemption amount larger than a preset threshold value or not when the media files requested to be released by the first releasing request comprise the first type of media files and the second type of media files, wherein the first type of media files are released according to the releasing amount in a preset contract, and the second type of media files are released according to the bidding; the preempted amount is the recorded times of preempted throwing of the second type of media files, and in the process of throwing the first type of media files and the second type of media files, when the throwing sequence of the first type of media files is back relative to the second type of media files or the throwing priority of the first type of media files is lower relative to the second type of media files, the first type of media files are preempted by the second type of media files;

a first selecting unit, configured to prohibit the second type of media file from participating in the delivery requested by the first delivery request if the media file exists, and select one or more target media files from the first type of media file to perform the delivery requested by the first delivery request;

The first delivery request carries information for representing a delivery object, wherein the first selection unit includes:

The obtaining module is used for obtaining the relevance parameter of each media file in the first type of media files, wherein the relevance parameter of each media file is used for indicating the relevance between each media file and the delivery object; obtaining a target delivery amount and an actual delivery amount of each media file in the first type of media files; comparing the target input amount with the actual input amount to obtain a comparison result; when the comparison result indicates that the actual delivery amount is smaller than the target delivery amount, increasing the value of the correlation parameter, wherein the delivery sequence determined by the correlation parameter before the value is increased is later than the delivery sequence determined by the correlation parameter after the value is increased; when the comparison result indicates that the actual delivery amount is larger than the target delivery amount, reducing the value of the correlation parameter, wherein the delivery sequence determined by the correlation parameter before the value is reduced is earlier than the delivery sequence determined by the correlation parameter after the value is reduced;

and the selection module is used for selecting one or more target media files with a front delivery sequence from the first media files to deliver, wherein the delivery sequence of each media file in the first media files is determined according to the relevance parameter of each media file.

7. The apparatus of claim 6, wherein the apparatus further comprises:

The device comprises an acquisition unit, a storage unit and a storage unit, wherein the acquisition unit is used for acquiring a correlation parameter of each media file in a first type of media file and a second type of media file after judging whether the media file with the preemption amount larger than a preset threshold exists in the first type of media file to be put, and if the media file does not exist, the correlation parameter of each media file is used for indicating the correlation between each media file and the put object;

And the second selection unit is used for selecting one or more target media files with a front delivery sequence from the first type of media files and the second type of media files to deliver, wherein the delivery sequence of each media file in the first type of media files and the second type of media files is determined according to the relevance parameter of each media file.

8. An electronic device comprising a memory and a processor, characterized in that the memory has stored therein a computer program, the processor being arranged to execute the method according to any of the claims 1 to 5 by means of the computer program.

9. A computer readable storage medium comprising a stored program, wherein the program when run performs the method of any one of the preceding claims 1 to 5.