CN105976208A - Advertisement putting method and system - Google Patents
Advertisement putting method and system Download PDFInfo
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- CN105976208A CN105976208A CN201610320502.1A CN201610320502A CN105976208A CN 105976208 A CN105976208 A CN 105976208A CN 201610320502 A CN201610320502 A CN 201610320502A CN 105976208 A CN105976208 A CN 105976208A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
The invention relates to advertisement putting method and system, and the method comprises the steps: publishing advertisement information; selecting corresponding advertisement basic information according to a received advertisement application request; packaging the advertisement basic information in a page according to a page advertisement pattern; publishing the page advertisement in a page advertisement region; setting a product searching page; ordering, setting and publishing the advertisement prices according to product keywords, and publishing advertisements according to a biding mode; publishing advertisements according to a pricing mode; putting a pricing advertisement of the product search page in a pricing advertisement region; and putting the biding advertisement of the product search page in the biding advertisement region. The method is precise in putting, and all advertisements employ the precise matching technology. The method accurately locates the potential customers, is well targeted, and greatly improves the advertisement conversion rate.
Description
Technical field
The present invention relates to Internet technical field, specifically, relate to a kind of advertisement placement method and complete the method
Advertisement delivery system.
Background technology
Along with the high speed development of Internet technology, Internet advertising is increasingly becoming a kind of main flow advertising media.With traditional
Advertising media compares, and Internet advertising has that wide coverage, initiative and enthusiasm are strong, expense is relatively low, cost performance is high
And there is the advantages such as the most interactive, therefore, Internet advertising is the most increasingly favored by each company and trade company.
The input of web advertisement is typically necessary and corresponding control is set on Webpage supports, to arrange advertisement
The parameters such as the date section thrown in and time period.Each web advertisement throws in company has respective web advertisement to throw in waiting control,
It is used for realizing the selection of advertisement putting time period.General, by arrange one for eject the modification time of date control by
Button carries out the setting of date section, by clicking date lattice on date control, chooses the date wanting to throw in, it is also possible to choose
Whole week.Control is according to the seriality during day afterwards, generates and demonstrate the effect of section of many dates.Control can also be passed through
Show that release time section situation weekly is distinguished input by symbol and do not throws in, such as: to hooking this time period of symbology
Needing to throw in, fork symbology is not thrown in.Can also be when clicking on the time period cell of one day, the ejection time period arranges bullet
Window, or by selecting time started and end time to carry out time period setting.Can be after often selecting a time period, point
Hit " adding another time period " to arrange the more time period.Determine finally by click and obtain final effect.
Existing Internet advertising is thrown in technology and is mostly taked the mode of Keywords matching, directly will be in advertising database
The advertisement putting being fitted on is on webpage, and its basic procedure can be summarized as: obtain advertising inquiry key word, according to the advertisement got
Searching keyword is retrieved advertisement from advertising database and is formed advertising aggregator to be put, by the advertisement putting that retrieves to webpage.
But in existing Internet advertising input technology, specific aim is poor, relatively low to advertising user coverage, thus is easily caused
Ad click rate is low, on the one hand, causes storing the advertisement that a large amount of throw ratio is the lowest in ad system, causes ad system to store
The waste of resource, on the other hand, owing to having thrown in, by the Internet, the advertisement that a large number of users clicking rate is low, causes network transmission money
The waste in source.
Summary of the invention
For above-mentioned deficiency of the prior art, the present invention provide a kind of rational in infrastructure, safety coefficient is high, easy to operate
Advertisement placement method and system.
The technical solution used in the present invention is:
A kind of advertisement placement method, issuing advertisement information；Select corresponding advertisement basic according to the application ad-request received
Information；Advertisement essential information is packaged into page ad according to page ad pattern；Page ad is distributed to web advertisement district；
The product search page page is set；Sort according to product key word and releasing advertisements price be set:
According to price-bidding model releasing advertisements；
The bid advertisement of product search page is thrown in bid advertisement region；
Or according to pricing model releasing advertisements；
The priced ads of product search page is thrown in priced ads region.
Preferably, server sorts according to website key word, and release product advertising words sorts.
In any of the above-described scheme preferably, input effect of advertising are checked by AD Sender.
In any of the above-described scheme preferably, bids step releasing advertisements pattern includes: automated auction pattern is with manual
Price-bidding model；
Automated auction mode step is: set a key word automatically clicking bid price, and this bid price is that this is crucial
The maximum click price that word goes out；System can select most suitable ranking according to current situation of bidding for advertisement publishers, real
Valency is clicked on not over automatically clicking bid price in border.
According to the situation of bidding of word of currently bidding, sort from high to low according to the price bidded in bid ranking, calculate
To the automated auction price of advertisement publishers in the position currently bidded in sequence, corresponding bid price is the price of next
+ step-length of bidding.
Manual price-bidding model；Under manual price-bidding model, manually click on price equal to actual bid price.
In any of the above-described scheme preferably, priced ads occurs in the right side searching element page product list, bid advertisement
Appear in the central region searching element page product list, homepage display bid advertisement front three.
In any of the above-described scheme preferably, the advertisement that every day throws in presets the time and terminates throwing in the previous day
Valency.Start to throw in advertisement in this day to second day three point throw in the same day 3.Withhold after advertisement putting completes.
In any of the above-described scheme preferably, advertisement releasing server calculates the advertising message and described advertisement retrieved
The degree of association of searching keyword, and according to degree of association order from high to low select with number of ads respective numbers to be put wide
Announcement information is as retrieval result.
In any of the above-described scheme preferably, key word is recommended by system to generate or self-defined key word automatically.
In any of the above-described scheme preferably, throwing in including promotional advertisement, after uploading product, it is wide that sales promotion is thrown in prompting
Accuse；After amendment product, promotional advertisement is thrown in prompting.
In any of the above-described scheme preferably, automated auction mode step is as follows:
Step 1, determines bid according to currently bidding；
Step 2, it is judged that whether bid is more than bidding starting price；If greater than bidding, starting price performs step 3, otherwise performs step
1；Again bid；
Step 3, it is judged that whether bid is more than the highest price of collating sequence；Highest price if greater than collating sequence performs step 4,
Otherwise perform step 6；
Step 4, bid comes currently bids foremost；
Step 5, adds a step-length valency on the basis of the highest price of collating sequence；
Step 6, bid insertion is bidded sequence；
Step 7, adds a step-length valency less than the price of bid in sequence of bidding；
Step 8, completes finally to bid；
Step 9, determines the last sequence of bid product.
In any of the above-described scheme preferably, automated auction mode step is as follows:
Step 1, determines bid according to currently bidding；
Step 2, it is judged that whether bid is more than bidding starting price；If greater than bidding, starting price performs step 3, otherwise performs step
1；Again bid；
Step 3, it is judged that whether bid is more than the highest price of collating sequence；Highest price if greater than collating sequence performs step 4,
Otherwise perform step 6；
Step 4, bid comes currently bids foremost；
Step 5, adds a step-length valency on the basis of the highest price of collating sequence；
Step 6, bid insertion is bidded sequence；
Step 7, adds a step-length valency less than the price of bid in sequence of bidding；
Step 8, completes finally to bid；
Step 9, determines the last sequence of bid product.
A kind of advertisement delivery system, including advertisement releasing server, described advertisement releasing server includes that advertising message is sent out
Distribution system, described advertisement information distribution system includes:
Advertisement essential information selects module, and it is configured to select corresponding advertisement substantially to believe according to the application ad-request received
Breath；
Page ad package module, it is wide that it is configured and adapted to that according to page ad pattern, advertisement essential information is packaged into the page
Accuse；
Page ad release module, it is configured and adapted to be distributed to page ad web advertisement district；
Product search page arranges module, and it is configured and adapted to arrange the product search page page；
Advertising rates release module, it is configured and adapted to arrange releasing advertisements price according to the sequence of product key word；
Page ad release module
According to price-bidding model releasing advertisements, the bid advertisement of product search page is thrown in bid advertisement region；
Or according to pricing model releasing advertisements, the priced ads of product search page is thrown in priced ads region.
Preferably, advertisement essential information selects module to sort according to website key word, and by page ad release module
Release product advertising words sorts.
In any of the above-described scheme preferably, input effect of advertising are checked by AD Sender.
In any of the above-described scheme preferably, automated auction pattern is farther included according to price-bidding model releasing advertisements
With manual price-bidding model；
Automated auction pattern farther includes following steps: set a key word automatically clicking bid price, this valency of bidding
Lattice are the maximum click prices that this key word goes out；System can select for advertisement publishers according to current situation of bidding
Suitably ranking, actual click valency is not over automatically clicking bid price.
Manual price-bidding model farther includes: under manual price-bidding model, manually clicks on price equal to actual bid price.
In any of the above-described scheme preferably, priced ads occurs in the right side searching element page product list, bid advertisement
Appear in the central region searching element page product list, homepage display bid advertisement front three.
In any of the above-described scheme preferably, the advertisement that every day throws in presets the time and terminates throwing in the previous day
Valency.
In any of the above-described scheme preferably, advertisement releasing server calculates the advertising message and described advertisement retrieved
The degree of association of searching keyword, and according to degree of association order from high to low select with number of ads respective numbers to be put wide
Announcement information is as retrieval result.
In any of the above-described scheme preferably, key word is recommended by system to generate or self-defined key word automatically.
In any of the above-described scheme preferably, throwing in including promotional advertisement, after uploading product, it is wide that sales promotion is thrown in prompting
Accuse；After amendment product, promotional advertisement is thrown in prompting.
In any of the above-described scheme preferably, automated auction mode step specifically includes:
Step 1, determines bid according to currently bidding；
Step 2, it is judged that whether bid is more than bidding starting price；If greater than bidding, starting price performs step 3, otherwise performs step
1；Again bid；
Step 3, it is judged that whether bid is more than the highest price of collating sequence；Highest price if greater than collating sequence performs step 4,
Otherwise perform step 6；
Step 4, bid comes currently bids foremost；
Step 5, adds a step-length valency on the basis of the highest price of collating sequence；
Step 6, bid insertion is bidded sequence；
Step 7, adds a step-length valency less than the price of bid in sequence of bidding；
Step 8, completes finally to bid；
Step 9, determines the last sequence of bid product.
In any of the above-described scheme preferably, automated auction mode step specifically includes:
Step 1, determines bid according to currently bidding；
Step 2, it is judged that whether bid is more than bidding starting price；If greater than bidding, starting price performs step 3, otherwise performs step
1；Again bid；
Step 3, it is judged that whether bid is more than the highest price of collating sequence；Highest price if greater than collating sequence performs step 4,
Otherwise perform step 6；
Step 4, bid comes currently bids foremost；
Step 5, adds a step-length valency on the basis of the highest price of collating sequence；
Step 6, bid insertion is bidded sequence；
Step 7, adds a step-length valency less than the price of bid in sequence of bidding；
Step 8, completes finally to bid；
Step 9, determines the last sequence of bid product.
The beneficial effect of hinge structure of the present invention:
Advertisement placement method of the present invention, precisely throws in, and all advertisements use accurate matching technique, are accurately positioned potential customers, pin
Strong to property, it is greatly improved ad conversion rates.Advantageous position, preferentially show that the Products Show position of bidding of advantage is brought more excellent
The bandwagon effect of matter；Promote buyer's attention rate: select to recommend position to bid jettison system, allow product obtain preferential display machine meeting, the
One time attracted buyer's eyeball, quickly won list；Cost performance is excellent: recommend position bid jettison system trigger price threshold low, price markup amplitude little
Ranking every day updates, and switches constantly, fresh presents, rapid improving product and seller's popularity.
Accompanying drawing explanation
Fig. 1 is the flow chart of the automated auction first embodiment of advertisement placement method of the present invention；
Fig. 2 is the flow chart of automated auction second embodiment of advertisement placement method of the present invention.
Detailed description of the invention
Referring to the drawings and embodiment the present invention will be described in detail:
Embodiment 1
Accompanying drawing 1-2 understands, a kind of advertisement placement method, issuing advertisement information；It is right to select according to the application ad-request received
The advertisement essential information answered；Advertisement essential information is packaged into page ad according to page ad pattern；Page ad is issued
To web advertisement district；The product search page page is set；According to the sequence of product key word, releasing advertisements price is set, according to mould of bidding
Formula releasing advertisements；According to pricing model releasing advertisements；The priced ads of product search page is thrown in priced ads region；To produce
The bid advertisement of product search page is thrown in bid advertisement region.
Server sorts according to website key word, and release product advertising words sorts.
Input effect of advertising are checked by AD Sender.
Bids step releasing advertisements pattern includes: automated auction pattern and manual price-bidding model；
Automated auction mode step is: set a key word automatically clicking bid price, and this bid price is that this is crucial
The maximum click price that word goes out；System can select most suitable ranking according to current situation of bidding for advertisement publishers, real
Valency is clicked on not over automatically clicking bid price in border.
Such as: the bid price of setting is 10 yuan, it is likely that the real price of one click is the lowest, this depends on
Ranking and rival in you.But charging is the highest not over 10 yuan every time.This is a kind of economical price-bidding model.
It is likely that the real price of one click is the lowest, this ranking depending on you and rival, but often
Secondary charging is the highest not over 10 yuan.This is a kind of economical price-bidding model.Sequence of the most currently bidding has 11,8,7,5},
{ 11,10,8,7,5}, { 11,9,8,7,5}, actual bid price is automated auction price insertion sequence in automated auction price correction
9, than bid 10 yuan low.
If, present bidding sequence 12,11,9,8,7,5}, someone bids 13, then Bid sequence be 13,12,11,9,
8,7,5}, bid 13 come first.
If { 12,11,10,9,8,7,5}, someone continues to bid 10 to present bidding sequence, and system prompt can not be bidded
One price, prompting is bid again.
Manual price-bidding model；Under manual price-bidding model, manually click on price equal to actual bid price.
Pricing steps releasing advertisements step includes:
Manually bid and need you to adjust price the most manually, say, that if your keyword prices is scheduled on visit every time
The expense that receives customers 0.50 yuan, then occur once actual access to click on, just will deduct 0.50 yuan from your account.
Priced ads occurs in the right side searching element page product list, and bid advertisement appears in be searched in element page product list
Region, portion, homepage display bid advertisement front three.
Described every day throw in advertisement when throw in the previous day preset the time terminate bid.At 3 points throwing in the same day
Start to throw in advertisement in this day to second day three point.Withhold after advertisement putting completes.
Advertisement releasing server calculates the degree of association of the advertising message that retrieves and described advertising inquiry key word, and according to
Degree of association order from high to low selects the advertising message with number of ads respective numbers to be put as retrieval result.
Key word is for automatically being recommended by system to generate or self-defined key word.
Throwing in including promotional advertisement, after uploading product, promotional advertisement is thrown in prompting；After amendment product, prompting is thrown in and is promoted
Pin advertisement.
Promotional advertisement appears in the page after the classification page and the page 2 of result of page searching and page 2.
Represent form identical with priced ads.
For key word, we by you name of product with describe in find identical with current site Hot Keyword
Key word can throw in the AdWords position of advertisement as you.
Self-defined key word, if can not find you in the key word recommended for you at us to feel suitable key word conduct
Advertisement position, you can find in the bottom of price or the input page of bidding " does not has the key word that you need？" you can after click
The key word of an advertisement to be thrown in is added with oneself.
The key word added must occur in your name of product or product description.The most do not use brand conduct
You throw in the key word of advertisement.Otherwise we will be deleted.
System recommendation price by according to select ranking automatically for your recommended price.This function is only a kind of aid,
Do not guarantee that actual ranking and be consistent completely with selecting ranking, submit to again after PLSCONFM during use.
Such as Fig. 1 automated auction model process schematic diagram.
This flow process starts from step s101.
In rear step s102, determine bid according to currently bidding.
In step s103, it is judged that whether bid is more than bidding starting price；If greater than bidding, starting price performs step s104,
Otherwise perform step s102；Again bid.
In step s104, it is judged that whether bid is more than the highest price of collating sequence；Highest price if greater than collating sequence
Perform step s105, otherwise perform step s107.
In step s105, bid comes currently bids foremost.
In step s106, on the basis of the highest price of collating sequence, add a step-length valency.
In step s107, bid insertion is bidded sequence.
A step-length valency is added less than the price of bid in step s108, sequence of bidding.
In step s109, complete finally to bid.
In step s110, determine the last sequence of bid product.
In step s111, terminate.
Such as Fig. 2 automated auction model process schematic diagram.
This flow process starts from step s201.
In rear step s202, determine bid according to currently bidding.
In step s203, it is judged that whether bid is more than bidding starting price；If greater than bidding, starting price performs step s104,
Otherwise perform step s202；Again bid.
In step s204, it is judged that bid the most identical with price in sequence of bidding, bid and price not phase in sequence of bidding
With, perform step s205, otherwise perform step s202；Again bid.
In step s205, it is judged that whether bid is more than the highest price of collating sequence；Highest price if greater than collating sequence
Perform step s206, otherwise perform step s208.
In step s206, bid comes currently bids foremost.
In step s207, on the basis of the highest price of collating sequence, add a step-length valency.
In step s208, bid insertion is bidded sequence.
A step-length valency is added less than the price of bid in step s209, sequence of bidding.
In step s210, complete finally to bid.
In step s211, determine the last sequence of bid product.
In step s212, terminate.
" promote sequence " when your key word and show that word illustrates the bid price of your key word when being " less than trigger price "
Less than trigger price price, in the case of less than trigger price, you can revise this key word information.Less than ranking display position in the case of trigger price
Put and can adjust, it is proposed that you adjust price on trigger price, participate in obtaining and preferably promote bidding of position.
Intelligence trigger price determines according to the height of key word commercial value, more scientific, and you can be allowed to understand certain
The information such as market value, trade trend, seasonal variations and the promotion effect that one key word is current, it is also possible to help you to submit to more
The new term of high value, instruct you that original keyword prices is adjusted, to more reasonably utilizing budget to obtain preferably
Ranking position and promotion effect.
Intelligent Matching can be that you extend popularization field.Owing to bid ranking uses intelligent search, can intelligent decision buyer
Searching request, can ensure on the premise of dependency height by excavating buyer's potential demand, as much as possible presenting your push away
Guangxin ceases, thus brings more income for you.
Promotional advertisement only spends 5 yuan of inputs carrying out advertisement, it may appear that at the classification page and the of result of page searching
The page after page two and page 2, represents form identical with bid advertisement.
Embodiment 2
Accompanying drawing 1-2 understands, and a kind of advertisement delivery system, including advertisement releasing server, advertisement releasing server includes that advertisement is believed
Breath delivery system, advertisement information distribution system includes:
Advertisement essential information selects module, and it is configured to select corresponding advertisement substantially to believe according to the application ad-request received
Breath；
Page ad package module, it is wide that it is configured and adapted to that according to page ad pattern, advertisement essential information is packaged into the page
Accuse；
Page ad release module, it is configured and adapted to be distributed to page ad web advertisement district；
Product search page arranges module, and it is configured and adapted to arrange the product search page page；
Advertising rates release module, it is configured and adapted to arrange releasing advertisements price according to the sequence of product key word；
Page ad release module
According to price-bidding model releasing advertisements, the bid advertisement of product search page is thrown in bid advertisement region；
Or according to pricing model releasing advertisements, the priced ads of product search page is thrown in priced ads region.
Advertisement essential information selects module to sort according to website key word, and wide by page ad release module release product
Announcement word sorts.
Input effect of advertising are checked by AD Sender.
Automated auction pattern and manual price-bidding model is farther included according to price-bidding model releasing advertisements；
Automated auction pattern farther includes following steps: set a key word automatically clicking bid price, this valency of bidding
Lattice are the maximum click prices that this key word goes out；System can select for advertisement publishers according to current situation of bidding
Suitably ranking, actual click valency is not over automatically clicking bid price.
Such as: the bid price of setting is 10 yuan, it is likely that the real price of one click is the lowest, this depends on
Ranking and rival in you.But charging is the highest not over 10 yuan every time.This is a kind of economical price-bidding model.
It is likely that the real price of one click is the lowest, this ranking depending on you and rival, but often
Secondary charging is the highest not over 10 yuan.This is a kind of economical price-bidding model.Sequence of the most currently bidding has 11,8,7,5},
{ 11,10,8,7,5}, { 11,9,8,7,5}, actual bid price is automated auction price insertion sequence in automated auction price correction
9, than bid 10 yuan low.
If, present bidding sequence 12,11,9,8,7,5}, someone bids 13, then Bid sequence be 13,12,11,9,
8,7,5}, bid 13 come first.
If { 12,11,10,9,8,7,5}, someone continues to bid 10 to present bidding sequence, and system prompt can not be bidded
One price, prompting is bid again.
Manual price-bidding model farther includes: under manual price-bidding model, manually clicks on price equal to actual bid price.
Pricing steps releasing advertisements step includes:
Manually bid and need you to adjust price the most manually, say, that if your keyword prices is scheduled on visit every time
The expense that receives customers 0.50 yuan, then occur once actual access to click on, just will deduct 0.50 yuan from your account.
Priced ads occurs in the right side searching element page product list, and bid advertisement appears in be searched in element page product list
Region, portion, homepage display bid advertisement front three.
Every day throw in advertisement throw in the previous day preset the time terminate bid.Start to throw throw in the same day 3
Put advertisement in this day to second day three point.Withhold after advertisement putting completes.
Advertisement releasing server calculates the degree of association of the advertising message that retrieves and described advertising inquiry key word, and according to
Degree of association order from high to low selects the advertising message with number of ads respective numbers to be put as retrieval result.
Key word is recommended by system to generate or self-defined key word automatically.
Throwing in including promotional advertisement, after uploading product, promotional advertisement is thrown in prompting；After amendment product, prompting is thrown in and is promoted
Pin advertisement.
Promotional advertisement appears in the page after the classification page and the page 2 of result of page searching and page 2.
Represent form identical with priced ads.
For key word, we by you name of product with describe in find identical with current site Hot Keyword
Key word can throw in the AdWords position of advertisement as you.
Self-defined key word, if can not find you in the key word recommended for you at us to feel suitable key word conduct
Advertisement position, you can find in the bottom of price or the input page of bidding " does not has the key word that you need？" you can after click
The key word of an advertisement to be thrown in is added with oneself.
The key word added must occur in your name of product or product description.The most do not use brand conduct
You throw in the key word of advertisement.Otherwise we will be deleted.
System recommendation price by according to select ranking automatically for your recommended price.This function is only a kind of aid,
Do not guarantee that actual ranking and be consistent completely with selecting ranking, submit to again after PLSCONFM during use.
Such as Fig. 1 automated auction model process schematic diagram.
This flow process starts from step s101.
In rear step s102, determine bid according to currently bidding.
In step s103, it is judged that whether bid is more than bidding starting price；If greater than bidding, starting price performs step s104,
Otherwise perform step s102；Again bid.
In step s104, it is judged that whether bid is more than the highest price of collating sequence；Highest price if greater than collating sequence
Perform step s105, otherwise perform step s107.
In step s105, bid comes currently bids foremost.
In step s106, on the basis of the highest price of collating sequence, add a step-length valency.
In step s107, bid insertion is bidded sequence.
A step-length valency is added less than the price of bid in step s108, sequence of bidding.
In step s109, complete finally to bid.
In step s110, determine the last sequence of bid product.
In step s111, terminate.
Such as Fig. 2 automated auction model process schematic diagram.
This flow process starts from step s201.
In rear step s202, determine bid according to currently bidding.
In step s203, it is judged that whether bid is more than bidding starting price；If greater than bidding, starting price performs step s104,
Otherwise perform step s202；Again bid.
In step s204, it is judged that bid the most identical with price in sequence of bidding, bid and price not phase in sequence of bidding
With, perform step s205, otherwise perform step s202；Again bid.
In step s205, it is judged that whether bid is more than the highest price of collating sequence；Highest price if greater than collating sequence
Perform step s206, otherwise perform step s208.
In step s206, bid comes currently bids foremost.
In step s207, on the basis of the highest price of collating sequence, add a step-length valency.
In step s208, bid insertion is bidded sequence.
A step-length valency is added less than the price of bid in step s209, sequence of bidding.
In step s210, complete finally to bid.
In step s211, determine the last sequence of bid product.
In step s212, terminate.
" promote sequence " when your key word and show that word illustrates the bid price of your key word when being " less than trigger price "
Less than trigger price price, in the case of less than trigger price, you can revise this key word information.Less than ranking display position in the case of trigger price
Put and can adjust, it is proposed that you adjust price on trigger price, participate in obtaining and preferably promote bidding of position.
Intelligence trigger price determines according to the height of key word commercial value, more scientific, and you can be allowed to understand certain
The information such as market value, trade trend, seasonal variations and the promotion effect that one key word is current, it is also possible to help you to submit to more
The new term of high value, instruct you that original keyword prices is adjusted, to more reasonably utilizing budget to obtain preferably
Ranking position and promotion effect.
Intelligent Matching can be that you extend popularization field.Owing to bid ranking uses intelligent search, can intelligent decision buyer
Searching request, can ensure on the premise of dependency height by excavating buyer's potential demand, as much as possible presenting your push away
Guangxin ceases, thus brings more income for you.
Promotional advertisement only spends 5 yuan of inputs carrying out advertisement, it may appear that at the classification page and the of result of page searching
The page after page two and page 2, represents form identical with bid advertisement.
The above, be only presently preferred embodiments of the present invention, and not the structure to the present invention is made any pro forma
Limit.Every any simple modification, equivalent variations and modification above example made according to the technical spirit of the present invention, all
In the range of belonging to technical scheme.
Claims (10)
1. an advertisement placement method, issuing advertisement information；Corresponding advertisement base is selected according to the application ad-request received
This information；Advertisement essential information is packaged into page ad according to page ad pattern；Page ad is distributed to web advertisement
District；The product search page page is set；According to the sequence of product key word, releasing advertisements price is set, it is characterised in that: according to bidding
Pattern releasing advertisements；According to pricing model releasing advertisements；The priced ads of product search page is thrown in priced ads region；Will
The bid advertisement of product search page is thrown in bid advertisement region.
Advertisement placement method the most according to claim 1, it is characterised in that: server sorts according to website key word, issues
Product advertising word sorts.
Advertisement placement method the most according to claim 1, it is characterised in that: check that input advertisement is imitated by AD Sender
Really.
Advertisement placement method the most according to claim 1, it is characterised in that:
Bids step releasing advertisements pattern includes: automated auction pattern and manual price-bidding model；
Automated auction mode step is: set a key word automatically clicking bid price, and this bid price is that this is crucial
The maximum click price that word goes out；System can select most suitable ranking according to current situation of bidding for advertisement publishers, real
Border click on valency not over automatically clicking bid price,
Manual price-bidding model；Under manual price-bidding model, manually click on price equal to actual bid price.
Advertisement placement method the most according to claim 1, it is characterised in that:
Priced ads occurs in the right side searching element page product list, and bid advertisement appears in the middle region searching element page product list
Territory, homepage display bid advertisement front three.
Advertisement placement method the most according to claim 1, it is characterised in that: the previous day is thrown in the advertisement that described every day throws in
The time of presetting terminates bid.
Advertisement placement method the most according to claim 1, it is characterised in that: advertisement releasing server calculates the advertisement retrieved
Information and the degree of association of described advertising inquiry key word, and select and advertisement number to be put according to degree of association order from high to low
The advertising message of amount respective numbers is as retrieval result.
Advertisement placement method the most according to claim 4, it is characterised in that: automated auction mode step is as follows:
Step 1, determines bid according to currently bidding；
Step 2, it is judged that whether bid is more than bidding starting price；If greater than bidding, starting price performs step 3, otherwise performs step
1；Again bid；
Step 3, it is judged that whether bid is more than the highest price of collating sequence；Highest price if greater than collating sequence performs step 4,
Otherwise perform step 6；
Step 4, bid comes currently bids foremost；
Step 5, adds a step-length valency on the basis of the highest price of collating sequence；
Step 6, bid insertion is bidded sequence；
Step 7, adds a step-length valency less than the price of bid in sequence of bidding；
Step 8, completes finally to bid；
Step 9, determines the last sequence of bid product.
Advertisement placement method the most according to claim 4, it is characterised in that: automated auction mode step is as follows:
Step 1, determines bid according to currently bidding；
Step 2, it is judged that whether bid is more than bidding starting price；If greater than bidding, starting price performs step 3, otherwise performs step
1；Again bid；
Step 3, it is judged that whether bid is more than the highest price of collating sequence；Highest price if greater than collating sequence performs step 4,
Otherwise perform step 6；
Step 4, bid comes currently bids foremost；
Step 5, adds a step-length valency on the basis of the highest price of collating sequence；
Step 6, bid insertion is bidded sequence；
Step 7, adds a step-length valency less than the price of bid in sequence of bidding；
Step 8, completes finally to bid；
Step 9, determines the last sequence of bid product.
10. an advertisement delivery system, including advertisement releasing server, described advertisement releasing server includes that advertising message is issued
System, described advertisement information distribution system includes:
Advertisement essential information selects module, and it is configured to select corresponding advertisement substantially to believe according to the application ad-request received
Breath；
Page ad package module, it is wide that it is configured and adapted to that according to page ad pattern, advertisement essential information is packaged into the page
Accuse；
Page ad release module, it is configured and adapted to be distributed to page ad web advertisement district；
Product search page arranges module, and it is configured and adapted to arrange the product search page page；
Advertising rates release module, it is configured and adapted to arrange releasing advertisements price according to the sequence of product key word；
It is characterized in that: page ad release module
According to price-bidding model releasing advertisements, the bid advertisement of product search page is thrown in bid advertisement region；
Or according to pricing model releasing advertisements, the priced ads of product search page is thrown in priced ads region.
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| CN201610320502.1A CN105976208A (en) | 2016-05-16 | 2016-05-16 | Advertisement putting method and system |
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| CN107146115A (en) * | 2017-05-27 | 2017-09-08 | 北京金山安全软件有限公司 | Advertisement display method and device and terminal equipment |
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