CN105931074A - Personalized broadcast notice information update method - Google Patents
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- CN105931074A CN105931074A CN201610223795.1A CN201610223795A CN105931074A CN 105931074 A CN105931074 A CN 105931074A CN 201610223795 A CN201610223795 A CN 201610223795A CN 105931074 A CN105931074 A CN 105931074A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention provides a personalized broadcast notice information update method. The objective of the invention is to decrease cost required by updating an advertising platform which carries out publication and display by using an LCD screen, and to increase the reliability of advertisement information update. The personalized broadcast notice information update method includes the following steps that: a plurality of mobile devices are determined in a personalized manner, and advertisement information is distributed to the plurality of mobile devices; the plurality of first mobile devices send the advertisement information to the advertising platform with the LCD screen; and the advertising platform is made to update the advertisement information. With the personalized broadcast notice information update method of the invention adopted, the update of the advertisement information can be greatly facilitated through the mobile devices such as buses and taxies, manpower and advertisement operation and maintenance cost can be saved, and the timeliness and reliability of the update of the advertisement information can be improved.
Description
Technical field
The present invention relates to advertisement update method field, more particularly, to a kind of podcast notification information
Update method.
Background technology
The development of urbanization, (present invention is called for short " wide to have driven the broadcast bulletin in the place such as bus platform, square
Accuse ") application also get more and more.Conventional ads platform mostly is papery platform, and the advertisement of these platforms updates to be needed
Want special personnel, transport the particular vehicle (vehicle of such as advertising company) of these personnel, personnel and maintenance
Relatively costly, and advertisement updates the most frequent, and hope is played the opening of main body of propaganda function by advertisement
Selling the highest, such situation is unfavorable for the positive development of field of industrial production the most at last.
Along with the reduction of liquid crystal cost, the advertising platform of LCDs (such as utilizes LCDs to carry out
Publicity and the billboard shown) cost be gradually lowered, and gradually rise in some cities.These advertisements
Platform is generally by advertising message including, the programmings such as picture, word, animation enter digital media terminal equipment
Middle fixed storage is got off, and when device power-up, presses intended manner by embedded software and opens up in man machine interface
Reveal to come.The shortcoming of this showing advertisement mode is that ways of presentation is dumb, to update ad content, then
Embedded software in terminal unit must be included that program module update all is upgraded.This is to runing
For business system, cost is too big, also has many cost risks, such as: terminal unit is updating software process
Unexpected power down in if, it is possible to equipment damage to a certain degree can be caused, and advertisement cannot be safeguarded in time
Information and data.
Summary of the invention
When the advertising platform utilizing LCDs to publicize and to show being updated in order to reduce required
Cost, and improve the reliability that advertising message updates, the invention provides a kind of podcast notification information
Update method, including: personalized determine multiple mobile device, advertising message is distributed to the plurality of shifting
Dynamic equipment, the plurality of first mobile device sends advertising message to the advertising platform with LCDs,
And make advertising platform update and show advertising message.
Further, described method specifically includes:
(1) advertising message being distributed to multiple first mobile device M1, M2 ..., Mn, described first moves
Equipment all includes the first GPS unit, the first wireless communication unit, the second Wireless Telecom Equipment, the 3rd wireless
Communication unit, the first memory element and the second memory element, described first memory element storage advertising message,
And described second memory element authentication storage dictionary and identifying algorithm, and the 3rd wireless communication unit can read
Described first memory element, wherein n is the natural number more than 10；
(2) the plurality of first mobile device sends advertising message to the advertising platform with LCDs,
Described advertising platform include the 4th wireless communication unit, the 5th wireless communication unit, the 3rd memory element,
Four memory element and the 5th memory element, wherein the 3rd memory element storage is for moving with the plurality of first
The advertisement used when equipment communicates writes authentication information, and described 4th wireless communication unit is attempted all the time
Carrying out radio communication with described advertisement write authentication information with outside, described 5th memory element is used for storing extensively
Accuse the advertising message that platform is currently displaying and/or shows；
(3) described advertising platform is updated display according to described advertising message.
Further, described step (1) including:
(11) institute is removed by described first mobile device M1, M2 ..., first wireless communication unit of Mn
State the data in the first memory element；
(12) by the first wireless communication unit to described first mobile device M1, M2 ..., Mn respective
First memory element write a plurality of advertising message, described each advertising message all include ad content data,
Time spot stamp data.
Further, described ad content data includes the content-data of at least one advertisement, and every advertisement
Content-data be each divided between multiple pieces, and each piece being set with identifier different from each other.
Further, the ending of described ad content data includes the advertisement verification data of fixed byte size,
For verify in described ad content data except described advertisement verification data in addition to data.
Further, described identifier is the most different from each other for described each bar advertisement.
Further, described step (2) including:
(21) the first GPS unit of described first mobile device M1 obtains described first mobile device M1
Current location；
(22) when the distance of described position with advertising platform is less than the first predetermined threshold value, second is started wireless
Communication unit, to set up the second cordless communication network, this second cordless communication network is refined net；
(23) described second cordless communication network receives the 4th wireless communication unit transmission of described advertising platform
Advertisement write authentication information；
(24) described second cordless communication network is according to the identifying algorithm of described second memory element storage, right
The advertisement write authentication information received is authenticated, and obtains the first authentication information, and stores described second
The certification dictionary of unit storage searches whether there is the second certification letter matched with described first authentication information
Breath；
(25) when finding described second authentication information, the 3rd wireless communication unit is started to set up the 3rd
Cordless communication network also closes the second cordless communication network, and the 3rd cordless communication network is refined net, its
Password or password are described advertisement write authentication information；
(26) the 5th Wireless Telecom Equipment of described advertising platform is with described first write authentication information as password
Or password access the 3rd cordless communication network, in order in the 4th memory element based on this advertising platform each article
The maximum identifier of advertisement and time spot stamp data, read the described advertisement of described first memory element storage
Content-data at least some of, this at least one of ad content data is after described maximum identifier
Block be initial, and this at least Part I is stored in described 4th memory element of described advertising platform,
Described in this storing process, the first GPS unit detects the position of described first mobile device M1；
(27) the most described position and the distance of advertising platform are more than the second predetermined threshold value, then close the 3rd nothing
Line communication network；
(28) remaining described first mobile device M2, M3 ..., Mn obtains the current location of himself,
And wherein ought preset threshold with the distance of advertising platform less than first in the current location of some the first mobile device Mk
The current location of value and this first mobile device Mk and remaining described first mobile device M2 described, M3 ...,
When the respective current location of Mn is all higher than three predetermined threshold value, repeat the above steps (22)-(28).
Further, described step (3) including:
(31) the stamp data of each time spot of storage during described advertising platform reads its 4th memory element；
(32) stamp data of described each time spot are sorted sequentially in time；
(33) judge that stamp data of described each time spot are the widest more than store in described 5th memory element
The timestamp of announcement information；
(34) it is later than the described 5th when the time spot of certain advertisement in described 4th memory element stabs data
When in memory element, the time spot of certain advertisement of storage stabs data, according in described 4th memory element
Described article of ad content data in described 4th memory element is carried out by the advertisement verification data of described article of advertisement
Verification；
(35) after by verification, the ad content number of described article of advertisement in described 4th memory element is made
According to covering the ad content data of described article of advertisement of storage in described 5th memory element, and delete the 4th
The advertising message of the described bar advertisement in memory element；
(36) described advertising platform shows according to the advertising message being updated in described 5th memory element.
Further, described mobile device includes removable vehicle.
Further, described removable vehicle includes bus and/or taxi.
The invention has the beneficial effects as follows: the present invention can be by utilizing the mobile device such as bus, taxi pole
The renewal of the convenient advertising message of the earth, saves manpower and advertisement O&M cost, and improves advertising message
, easily there is mistake and by clothes in the promptness updated and reliability when having broken away from artificial regeneration ad content
The framework of business device cannot be applicable to the predicament that the advertisement in medium-and-large-sized city updates on a large scale.
Accompanying drawing explanation
Fig. 1 shows the flow chart of the podcast notification information update method according to the present invention.
Detailed description of the invention
As it is shown in figure 1, the podcast notification information update method of the present invention, including: personalized ground is really
Fixed multiple mobile devices, are distributed to the plurality of mobile device by advertising message, and the plurality of first moves and set
Send advertising message for the advertising platform with LCDs, and make advertising platform update and show wide
Announcement information.
" mobile device " including the first mobile device of the present invention is meant to be understood broadly as may move
Equipment, apparatus, machinery, electronic installation or its combination in any, such as, " mobile device " includes may move
Vehicle, and preferably public transit vehicle, taxi etc., described advertising platform is positioned at bus station.Below with
It is illustrated as a example by public transit vehicle.It will be clear for those skilled in the art that the present invention does not repel other
Equipment, apparatus, machinery, electronic installation or its combination in any.
It addition, each memory element can be storage medium or a combination thereofs such as SDRAM, FLASH, SSD, " wireless
Network " it is preferably WiFi network.
According to a preferred embodiment of the invention, this information updating method can according to the restricted driving situation of public transit vehicle,
Determine the multiple public transit vehicles for updating broadcast bulletin.The method farther includes:
(1) advertising message being distributed to multiple first mobile device M1, M2 ..., Mn, described first moves
Equipment all includes the first GPS unit, the first wireless communication unit, the second Wireless Telecom Equipment, the 3rd wireless
Communication unit, the first memory element and the second memory element, described first memory element storage advertising message,
And described second memory element authentication storage dictionary and identifying algorithm, and the 3rd wireless communication unit can read
Described first memory element, wherein n is the natural number more than 10.
When above-mentioned first mobile device is public transit vehicle, the process of above-mentioned distribution is the public transport at public transit vehicle
Station, by server or play in public transport station each public transit vehicle distribution data function equipment, to respectively
Public transit vehicle sends the advertising message that at least one advertisement is corresponding.This public transport station has cordless communication network,
This network can realize radio communication and data transmission with each public transit vehicle.
(2) the plurality of first mobile device sends advertising message to the advertising platform with LCDs,
Described advertising platform include the 4th wireless communication unit, the 5th wireless communication unit, the 3rd memory element,
Four memory element and the 5th memory element, wherein the 3rd memory element storage is for moving with the plurality of first
The advertisement used when equipment communicates writes authentication information, and described 4th wireless communication unit is attempted all the time
Carrying out radio communication with described advertisement write authentication information with outside, described 5th memory element is used for storing extensively
Accuse the advertising message that platform is currently displaying and/or shows.
(3) described advertising platform is updated display according to described advertising message.
Wherein, step (1) including:
(11) institute is removed by described first mobile device M1, M2 ..., first wireless communication unit of Mn
State the data in the first memory element；
(12) by the first wireless communication unit to described first mobile device M1, M2 ..., Mn respective
First memory element write a plurality of advertising message, described each advertising message all include ad content data,
Time spot stamp data.
According to some currently preferred embodiments of the present invention, described ad content data includes the interior of at least one advertisement
Hold data, and the content-data of every advertisement is each divided between multiple pieces, and each piece being set with the most not
Same identifier, and described identifier is the most different from each other for described each bar advertisement.
The ending of described ad content data includes the advertisement verification data of fixed byte size, is used for verifying institute
State the data in addition to described advertisement verification data in ad content data.
Described step (2) including:
(21) the first GPS unit of described first mobile device M1 obtains described first mobile device M1
Current location；
(22) when the distance of described position with advertising platform is less than the first predetermined threshold value, second is started wireless
Communication unit, to set up the second cordless communication network, this second cordless communication network is refined net；
(23) described second cordless communication network receives the 4th wireless communication unit transmission of described advertising platform
Advertisement write authentication information；
(24) described second cordless communication network is according to the identifying algorithm of described second memory element storage, right
The advertisement write authentication information received is authenticated (the certification policy employing in this verification process
Purview certification strategy under the protocol frames such as 802.11a/b/g/n/ac), obtain the first authentication information, and in institute
State in the certification dictionary of the second memory element storage and search whether what existence and described first authentication information matched
Second authentication information；
(25) when finding described second authentication information, the 3rd wireless communication unit is started to set up the 3rd
Cordless communication network also closes the second cordless communication network, and the 3rd cordless communication network is refined net, its
Password or password are described advertisement write authentication information；
(26) the 5th Wireless Telecom Equipment of described advertising platform is with described first write authentication information as password
Or password access the 3rd cordless communication network, in order in the 4th memory element based on this advertising platform each article
The maximum identifier of advertisement and time spot stamp data, read the described advertisement of described first memory element storage
Content-data at least some of, this at least one of ad content data is after described maximum identifier
Block be initial, and this at least Part I is stored in described 4th memory element of described advertising platform,
Described in this storing process, the first GPS unit detects the position of described first mobile device M1；
(27) the most described position and the distance of advertising platform are more than the second predetermined threshold value, then close the 3rd nothing
Line communication network；
(28) remaining described first mobile device M2, M3 ..., Mn obtains the current location of himself,
And wherein ought preset threshold with the distance of advertising platform less than first in the current location of some the first mobile device Mk
The current location of value and this first mobile device Mk and remaining described first mobile device M2 described, M3 ...,
When the respective current location of Mn is all higher than three predetermined threshold value, repeat the above steps (22)-(28).
Described step (3) including:
(31) the stamp data of each time spot of storage during described advertising platform reads its 4th memory element；
(32) stamp data of described each time spot are sorted sequentially in time；
(33) judge that stamp data of described each time spot are the widest more than store in described 5th memory element
The timestamp of announcement information；
(34) it is later than the described 5th when the time spot of certain advertisement in described 4th memory element stabs data
When in memory element, the time spot of certain advertisement of storage stabs data, according in described 4th memory element
Described article of ad content data in described 4th memory element is carried out by the advertisement verification data of described article of advertisement
Verification；
(35) after by verification, the ad content number of described article of advertisement in described 4th memory element is made
According to covering the ad content data of described article of advertisement of storage in described 5th memory element, and delete the 4th
The advertising message of the described bar advertisement in memory element；
(36) described advertising platform shows according to the advertising message being updated in described 5th memory element.
Above-mentioned each threshold value of the present invention can by those skilled in the art according to the selection of particular hardware equipment and by
The data volume size etc. of the advertising message of the parameter determination such as ad resolution, number of colours, utilizes the present invention above-mentioned
Method and steps, through specifically debugging acquisition.
The narration made for presently preferred embodiments of the present invention above is the purpose for illustrating, and is not intended to limit this
Invention is accurately disclosed form, repaiies based on above teaching or from embodiments of the invention study
It is possible for changing or changing, and embodiment is for explaining orally the principle of the present invention and allowing those skilled in the art
The present invention is utilized to select and narration, the technological thought attempt of the present invention in reality application with various embodiments
Determined by claim and equalization thereof.
Claims (9)
1. a podcast notification information update method, including: personalized determine multiple mobile device,
Advertising message is distributed to the plurality of mobile device, and the plurality of first mobile device is to having liquid crystal display
The advertising platform of screen sends advertising message, and makes advertising platform update and show advertising message.
Podcast notification information update method the most according to claim 1, it is characterised in that institute
The method of stating farther includes:
(1) advertising message being distributed to multiple first mobile device M1, M2 ..., Mn, described first moves
Equipment all includes the first GPS unit, the first wireless communication unit, the second Wireless Telecom Equipment, the 3rd wireless
Communication unit, the first memory element and the second memory element, described first memory element storage advertising message,
And described second memory element authentication storage dictionary and identifying algorithm, and the 3rd wireless communication unit can read
Described first memory element, wherein n is the natural number more than 10；
(2) the plurality of first mobile device sends advertising message to the advertising platform with LCDs,
Described advertising platform include the 4th wireless communication unit, the 5th wireless communication unit, the 3rd memory element,
Four memory element and the 5th memory element, wherein the 3rd memory element storage is for moving with the plurality of first
The advertisement used when equipment communicates writes authentication information, and described 4th wireless communication unit is attempted all the time
Carrying out radio communication with described advertisement write authentication information with outside, described 5th memory element is used for storing extensively
Accuse the advertising message that platform is currently displaying and/or shows；
(3) described advertising platform is updated display according to described advertising message.
Podcast notification information update method the most according to claim 2, it is characterised in that institute
State step (1) to include:
(11) institute is removed by described first mobile device M1, M2 ..., first wireless communication unit of Mn
State the data in the first memory element；
(12) by the first wireless communication unit to described first mobile device M1, M2 ..., Mn respective
First memory element write a plurality of advertising message, described each advertising message all include ad content data,
Time spot stamp data.
Podcast notification information update method the most according to claim 3, it is characterised in that institute
State ad content data and include the content-data of at least one advertisement, and the content-data of every advertisement is all divided
Become to be set with identifier different from each other between multiple pieces, and each piece.
Podcast notification information update method the most according to claim 4, it is characterised in that institute
The ending stating ad content data includes the advertisement verification data of fixed byte size, is used for verifying described advertisement
In content-data except described advertisement verification data in addition to data.
Podcast notification information update method the most according to claim 5, it is characterised in that institute
State identifier the most different from each other for described each bar advertisement.
Podcast notification information update method the most according to claim 3, it is characterised in that institute
State step (2) to include:
(21) the first GPS unit of described first mobile device M1 obtains described first mobile device M1
Current location；
(22) when the distance of described position with advertising platform is less than the first predetermined threshold value, second is started wireless
Communication unit, to set up the second cordless communication network, this second cordless communication network is refined net；
(23) described second cordless communication network receives the 4th wireless communication unit transmission of described advertising platform
Advertisement write authentication information；
(24) described second cordless communication network is according to the identifying algorithm of described second memory element storage, right
The advertisement write authentication information received is authenticated, and obtains the first authentication information, and stores described second
The certification dictionary of unit storage searches whether there is the second certification letter matched with described first authentication information
Breath；
(25) when finding described second authentication information, the 3rd wireless communication unit is started to set up the 3rd
Cordless communication network also closes the second cordless communication network, and the 3rd cordless communication network is refined net, its
Password or password are described advertisement write authentication information；
(26) the 5th Wireless Telecom Equipment of described advertising platform is with described first write authentication information as password
Or password access the 3rd cordless communication network, in order in the 4th memory element based on this advertising platform each article
The maximum identifier of advertisement and time spot stamp data, read the described advertisement of described first memory element storage
Content-data at least some of, this at least one of ad content data is after described maximum identifier
Block be initial, and this at least Part I is stored in described 4th memory element of described advertising platform,
Described in this storing process, the first GPS unit detects the position of described first mobile device M1；
(27) the most described position and the distance of advertising platform are more than the second predetermined threshold value, then close the 3rd nothing
Line communication network；
(28) remaining described first mobile device M2, M3 ..., Mn obtains the current location of himself,
And wherein ought preset threshold with the distance of advertising platform less than first in the current location of some the first mobile device Mk
The current location of value and this first mobile device Mk and remaining described first mobile device M2 described, M3 ...,
When the respective current location of Mn is all higher than three predetermined threshold value, repeat the above steps (22)-(28).
Podcast notification information update method the most according to claim 7, it is characterised in that institute
State step (3) to include:
(31) the stamp data of each time spot of storage during described advertising platform reads its 4th memory element；
(32) stamp data of described each time spot are sorted sequentially in time；
(33) judge that stamp data of described each time spot are the widest more than store in described 5th memory element
The timestamp of announcement information；
(34) it is later than the described 5th when the time spot of certain advertisement in described 4th memory element stabs data
When in memory element, the time spot of certain advertisement of storage stabs data, according in described 4th memory element
Described article of ad content data in described 4th memory element is carried out by the advertisement verification data of described article of advertisement
Verification；
(35) after by verification, the ad content number of described article of advertisement in described 4th memory element is made
According to covering the ad content data of described article of advertisement of storage in described 5th memory element, and delete the 4th
The advertising message of the described bar advertisement in memory element；
(36) described advertising platform shows according to the advertising message being updated in described 5th memory element.
Podcast notification information update method the most according to claim 1, it is characterised in that institute
State mobile device and include removable vehicle.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610223795.1A CN105931074B (en) | 2016-04-12 | 2016-04-12 | Podcast notification information update method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610223795.1A CN105931074B (en) | 2016-04-12 | 2016-04-12 | Podcast notification information update method |
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| CN105931074A true CN105931074A (en) | 2016-09-07 |
| CN105931074B CN105931074B (en) | 2019-07-30 |
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| CN201610223795.1A Active CN105931074B (en) | 2016-04-12 | 2016-04-12 | Podcast notification information update method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111698647A (en) * | 2019-03-15 | 2020-09-22 | 上海碧虎网络科技有限公司 | Multimedia mobile following system and method based on vehicle positioning |
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| CN102638610A (en) * | 2011-02-15 | 2012-08-15 | Lg电子株式会社 | Method of transmitting and receiving data, display device and mobile terminal using the same |
| CN103077672A (en) * | 2012-12-28 | 2013-05-01 | 合肥工业大学 | Geographical position related public traffic advertisement issuing system |
| CN103677377A (en) * | 2012-09-26 | 2014-03-26 | 北京鼎元丰和科技有限公司 | System and device for achieving terminal display |
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| CN1363065A (en) * | 2000-02-22 | 2002-08-07 | 松下电器产业株式会社 | Information cathering system |
| CN102638610A (en) * | 2011-02-15 | 2012-08-15 | Lg电子株式会社 | Method of transmitting and receiving data, display device and mobile terminal using the same |
| CN103677377A (en) * | 2012-09-26 | 2014-03-26 | 北京鼎元丰和科技有限公司 | System and device for achieving terminal display |
| CN103077672A (en) * | 2012-12-28 | 2013-05-01 | 合肥工业大学 | Geographical position related public traffic advertisement issuing system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111698647A (en) * | 2019-03-15 | 2020-09-22 | 上海碧虎网络科技有限公司 | Multimedia mobile following system and method based on vehicle positioning |
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| Publication number | Publication date |
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| CN105931074B (en) | 2019-07-30 |
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