CN105847889A - Digital television advertisement identification method and digital television advertisement identification system - Google Patents
Digital television advertisement identification method and digital television advertisement identification system Download PDFInfo
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- CN105847889A CN105847889A CN201610184104.1A CN201610184104A CN105847889A CN 105847889 A CN105847889 A CN 105847889A CN 201610184104 A CN201610184104 A CN 201610184104A CN 105847889 A CN105847889 A CN 105847889A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Graphics (AREA)
- Computer Networks & Wireless Communication (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention relates to a digital television advertisement identification method and a digital television advertisement identification system. Digital television terminals are used to acquire watching data and operation behaviors of a lot of users, which can be uploaded to an advertisement identification server, and the advertisement identification server is used for classification of the digital television terminals by adopting the big data analysis method, and is used for monitoring the operation behaviors of the digital television terminals of every group, and when the operation behaviors of changing the channels of the digital television terminals of the same group occurs in a concentrated way, the current moment can be identified as the advertisement moment, and therefore the advertisement moment can be identified, and the preset measures can be taken for the processing, and in addition, the user is not required to change the channels by using the hands, and the operation of the users cannot be increased, and the watching of the users can be greatly facilitated.
Description
Technical field
The present invention relates to the communications field, particularly relate to a kind of advertisement in digital television recognition methods and system.
Background technology
Along with digital television bidirectional network and the development of communication network, digital TV terminal (TV, Set Top Box)
All possess the function being connected to network, brought increasing network function and abundant network joint for user
Mesh, also considerably increases the communication capacity of digital TV terminal and network front end server.
At present, in digital television system, a digital-TV operator generally requires and relays other operators
, in these programs, there is substantial amounts of advertisement and time spot in program, or other regional and national programs,
But these big multipair local digital television terminal user do not have practical value, impact local user viewing on the contrary
TV programme, bring very big inconvenience to local user, and user is seeing these advertisements, when arriving the time spot,
If user does not likes, can only manually go to be switched to other television channels, this adds increased the operation of user,
It is unfavorable for that user watches.
Summary of the invention
In view of this, it is necessary to affect local user for above-mentioned substantial amounts of advertisement and time spot and watch TV
Program, give local user the problem bringing very big inconvenience, it is provided that a kind of advertisement in digital television recognition methods and be
System.
A kind of advertisement in digital television recognition methods that the present invention provides, comprises the steps:
S10: when user watches TV programme, controls digital TV terminal and gathers viewing data and the behaviour of user
Make behavior, and be uploaded to the advertisement identification server preset；
S20: obtain the EPG information of all TV programme, and be supplied to advertisement identification server；
S30: combine EPG information, controls to be carried out viewing data and operation behavior by advertisement identification server
Collect, the digital TV terminal of all viewing same television program is collected to one group, and monitors each in real time
The operation behavior of digital TV terminal in group；
S40: if there is concentrating the operation behavior of zapping with the digital TV terminal of group, then by current time identification
For the time spot, in same group, all digital TV terminals are according to the measure of setting, process the time spot.
In one of which embodiment, described step S30 also includes:
In conjunction with the viewing data of EPG information and user, same for broadcasting TV programme are exceeded predetermined time period
Digital TV terminal collect one group.
In one of which embodiment, described step S40 also includes:
If there is concentrating the operation behavior of zapping with the digital TV terminal of group, then combine EPG information and judge electricity
Depending on the playing duration of program, if playing duration exceedes setting duration, then current time is labeled as the time spot.
In one of which embodiment, described step S40 particularly as follows:
After current time is identified as the time spot, digital TV terminal is switched to double in preset duration
Window shows, one of them window display current television program, another one window show default interior perhaps
Other channel TV programs, the window by user's selection window and by user's selection amplifies and carries out audio frequency output.
In one of which embodiment, described method also includes: combine EPG information, if with the number of group
The appearance of word television terminal is concentrated the operation behavior of TV programme before switching back into and is maintained at the TV Festival switched back into
Mesh, then point out other digital TV terminal time spots to be over.
A kind of advertisement in digital television identification system that the present invention provides, including:
Acquisition module, when user watches TV programme, controls digital TV terminal and gathers the viewing number of user
According to and operation behavior, and be uploaded to the advertisement identification server preset；
EPG information acquisition module, obtains the EPG information of all TV programme, and is supplied to advertisement identification clothes
Business device；
Collect module, in conjunction with EPG information, control by advertisement identification server viewing data and operation behavior
Collect, the digital TV terminal of all viewing same television program is collected to one group, and monitors in real time
The operation behavior of digital TV terminal in each group；
Advertisement identification module, if there is concentrating the operation behavior of zapping with the digital TV terminal of group, then ought
The front moment is identified as the time spot, and in same group, all digital TV terminals are according to the measure of setting, during to advertisement
Between process.
In one of which embodiment, described in collect module and combine the viewing number of EPG information and user
According to, the digital TV terminal that the same TV programme of broadcasting exceed predetermined time period is collected to one group.
In one of which embodiment, if there is concentrating the action row of zapping with the digital TV terminal of group
For, described advertisement identification module then combines EPG information and judges the playing duration of TV programme, if playing duration
Exceed setting duration, then current time is labeled as the time spot.
In one of which embodiment, described advertisement identification module is when being identified as advertisement current time
After between, switching to Dual-window to show digital TV terminal in preset duration, one of them window shows works as
Front TV programme, another one window shows interior perhaps other channel TV programs preset, user selects
Window window user selected amplify and carry out audio frequency output.
In one of which embodiment, described system also includes:
Advertisement terminates reminding module, in conjunction with EPG information, if occurring concentrating switching with the digital TV terminal of group
The operation behavior of TV programme and be maintained at the TV programme switched back into before Huiing, then point out other DTVs
The terminal advertisement time is over.
Advertisement in digital television recognition methods of the present invention and system, gather a large number of users by digital TV terminal
Viewing data and operation behavior are uploaded to advertisement identification server, advertisement identification server use big data to divide
Digital TV terminal is sorted out by analysis method, and monitors the operation behavior of digital TV terminal in each group,
When current time being identified as advertisement when the operation behavior concentrating zapping occurring with the digital TV terminal of group
Between, thus the measure identifying time spot employing setting processes, it is not necessary to user manually goes to be switched to
Other television channels, will not increase the operation of user, the most beneficially user's viewing.
Accompanying drawing explanation
Fig. 1 is the flow chart of the advertisement in digital television recognition methods in an embodiment；
Fig. 2 is the structure chart of the advertisement in digital television identification system in an embodiment.
Detailed description of the invention
In order to make the purpose of the present invention, technical scheme and advantage clearer, below in conjunction with accompanying drawing and reality
Execute example, the present invention is further elaborated.Only should be appreciated that specific embodiment described herein
In order to explain the present invention, it is not intended to limit the present invention.
Fig. 1 is the flow chart of the advertisement in digital television recognition methods in an embodiment, as it is shown in figure 1, should
Method comprises the steps:
S10: when user watches TV programme, controls digital TV terminal and gathers viewing data and the behaviour of user
Make behavior, and be uploaded to the advertisement identification server preset.
At present, user is required for when watching TV programme using digital TV terminal to play.DTV is eventually
Hold the selection according to user and operation, play corresponding TV programme, perform corresponding operation, therefore by number
Word television terminal can gather viewing data and the operation behavior of user.Wherein, viewing data include: viewing
Channel information, TV programme, viewing duration etc., operation behavior includes: volume adjustment, zapping, bright
Degree adjustment etc..
Along with the development of big data technique, can carry out real-time carrying out big data by big data processing technique
Process, user can be found out in the short period of time and watch the particular kind of relationship of behavior and a certain scene, therefore by seeing
See the big data analysis of data and operation behavior, it is also possible to judge whether the TV programme of current channel are in extensively
The announcement time, thus be identified.In this embodiment, digital TV terminal gather user viewing data and
It is uploaded to the advertisement identification server preset after operation behavior, advertisement identification server uses big data skill
A large number of users is analyzed by art, is identified advertisement.
S20: obtain the EPG information of all TV programme, and be supplied to advertisement identification server.
After the viewing data of user and operation behavior are uploaded to advertisement identification server, for user is watched
Data are preferably analyzed, and the most also obtain the EPG information of all TV programme, understand use in real time
The viewing data at family.
S30: combine EPG information, controls to be carried out viewing data and operation behavior by advertisement identification server
Collect, the digital TV terminal of all viewing same television program is collected to one group, and monitors each in real time
The operation behavior of digital TV terminal in group.
Viewing data, operation behavior and the EPG information of user are all sent to advertisement identification server it
After, it is necessary to it is analyzed on advertisement identification server.In conjunction with EPG information, by advertisement identification server
Viewing data and operation behavior are collected, the digital TV terminal of all viewing same television program is returned
Collection is to one group, and the operation behavior of digital TV terminal in each group of monitoring in real time, to having same television program
The operation behavior of digital TV terminal carry out big data analysis.
In further mode, for improving the accuracy identified, when collecting, this step also includes:
In conjunction with the viewing data of EPG information and user, same for broadcasting TV programme are exceeded predetermined time period
Digital TV terminal collect one group.So can be prevented effectively from during belonging to cut bank and watch same electricity
Depending on the digital TV terminal of program, filter out user interested in current television program more accurately.
S40: if there is concentrating the operation behavior of zapping with the digital TV terminal of group, then by current time identification
For the time spot, in same group, all digital TV terminals are according to the measure of setting, process the time spot.
User is when watching TV programme, if arriving the time spot, user is the most away from keyboard or selects
Zapping operates, by whether occurring that to user concentration zapping behavior is monitored, it is possible to judge the biggest
It is probably and belongs to the time spot, therefore in each group of monitoring in real time during the operation behavior of digital TV terminal,
There is concentrating the operation behavior of zapping with the digital TV terminal of group, then current time be labeled as the time spot,
And according to the measure of setting, the time spot is processed.
Further, owing to the time spot appears between two TV programme, start according to TV programme
Time and playing duration can help to identify whether to reach the time spot, therefore for increasing the accurate of advertisement identification
Property, this step also includes: if there is concentrating the operation behavior of zapping with the digital TV terminal of group, then combine
EPG information judges the playing duration of TV programme, if playing duration exceedes setting duration, then by current time
It is labeled as the time spot.EPG information has the time started of each TV programme, according to the time started and work as
The front time, the playing duration of TV programme can be obtained.
Further, after current time is identified as the time spot, affect user for avoiding identification to make mistakes
Viewing TV programme, in this step, in same group, all digital TV terminals are according to the measure of setting, to advertisement
Time carries out processing particularly as follows: after current time is identified as the time spot, by numeral in preset duration
Television terminal switches to Dual-window to show, one of them window display current television program, another one window
Interior perhaps other channel TV programs that display is preset, put by user's selection window and by the window that user selects
Carry out greatly audio frequency output.So retain current television program by a period of time, user's selection window broadcast
Put required TV programme or content, do not affect the viewing of user.
User is after switching TV program, at the end of the time spot, before user often also needs to switch back into
TV programme, switch for the convenience of the user, the method further comprises the steps of:
In conjunction with EPG information, if the behaviour of TV programme before switching back into the digital TV terminal appearance concentration of group
Make behavior and be maintained at the TV programme switched back into, then pointing out other digital TV terminal time spots to tie
Bundle.So, by the operation behavior switched back into of multi-user, big data analyse whether that the time spot is
Terminate, other digital TV terminals the most not switched back into are pointed out, it is to avoid user misses the electricity wanting to see
Depending on program.
This advertisement in digital television recognition methods, by digital TV terminal gather a large number of users viewing data and
Operation behavior is uploaded to advertisement identification server, advertisement identification server use big data analysing method by number
Word television terminal is sorted out, and monitors the operation behavior of digital TV terminal in each group, at the number with group
When the operation behavior concentrating zapping occurs in word television terminal, current time is identified as the time spot, thus identifies
The measure going out time spot employing setting processes, it is not necessary to user manually goes to be switched to other television channels,
The operation of user, the most beneficially user's viewing will not be increased.
Meanwhile, the present invention also provides for a kind of advertisement in digital television identification system, as in figure 2 it is shown, this numeral electricity
Include depending on advertisement recognition system:
Acquisition module 100, when user watches TV programme, controls digital TV terminal and gathers the sight of user
See data and operation behavior, and be uploaded to the advertisement identification server preset.
At present, user is required for when watching TV programme using digital TV terminal to play.DTV is eventually
Hold the selection according to user and operation, play corresponding TV programme, perform corresponding operation, therefore gather mould
Block 100 can gather viewing data and the operation behavior of user by digital TV terminal.Wherein, viewing number
According to including: the channel information of viewing, TV programme, viewing duration etc., operation behavior includes: volume is adjusted
Whole, zapping, brightness adjustment etc..
Along with the development of big data technique, can carry out real-time carrying out big data by big data processing technique
Process, user can be found out in the short period of time and watch the particular kind of relationship of behavior and a certain scene, therefore by seeing
See the big data analysis of data and operation behavior, it is also possible to judge whether the TV programme of current channel are in extensively
The announcement time, thus be identified.In this embodiment, acquisition module 100 gathers user at digital TV terminal
Viewing data and operation behavior after be uploaded to the advertisement identification server preset, on advertisement identification server
Use big data technique that a large number of users is analyzed, advertisement is identified.
EPG information acquisition module 200, obtains the EPG information of all TV programme, and is supplied to advertisement knowledge
Other server.
After the viewing data of user and operation behavior are uploaded to advertisement identification server, for user is watched
Data are preferably analyzed, and further EPG information acquisition module 200 obtains all TV programme
EPG information, understands the viewing data of user in real time.
Collect module 300, in conjunction with EPG information, control by advertisement identification server viewing data and operation
Behavior collects, and the digital TV terminal of all viewing same television program is collected to one group, and in real time
Monitor the operation behavior of digital TV terminal in each group.
Viewing data, operation behavior and the EPG information of user are all sent to advertisement identification server it
After, it is necessary to it is analyzed on advertisement identification server.Collect module 300 and combine EPG information, control
By advertisement identification server, viewing data and operation behavior are collected, by all viewing same television program
Digital TV terminal collect one group, in real time the operation behavior of digital TV terminal in each group of monitoring, right
The operation behavior of the digital TV terminal with same television program carries out big data analysis.
In further mode, for improving the accuracy identified, when collecting, collect module 300
In conjunction with the viewing data of EPG information and user, the same TV programme of broadcasting are exceeded the number of predetermined time period
Word television terminal collects one group.So can be prevented effectively from during belonging to cut bank and watch same TV Festival
Purpose digital TV terminal, filters out user interested in current television program more accurately.
, if there is concentrating the operation behavior of zapping with the digital TV terminal of group, then in advertisement identification module 400
Current time is identified as the time spot, and in same group, all digital TV terminals are according to the measure of setting, to extensively
The announcement time processes.
User is when watching TV programme, if arriving the time spot, user is the most away from keyboard or selects
Zapping operates, by whether occurring that to user concentration zapping behavior is monitored, it is possible to judge the biggest
It is probably and belongs to the time spot, therefore advertisement identification module 400 digital TV terminal in each group of monitoring in real time
Operation behavior during, there is concentrating the operation behavior of zapping with the digital TV terminal of group, then will be current
Moment is labeled as the time spot, and according to the measure of setting, processes the time spot.
Further, owing to the time spot appears between two TV programme, start according to TV programme
Time and playing duration can help to identify whether to reach the time spot, therefore for increasing the accurate of advertisement identification
Property, if there is concentrating the operation behavior of zapping with the digital TV terminal of group, advertisement identification module 400 is then tied
Close EPG information and judge the playing duration of TV programme, if playing duration exceedes setting duration, then by time current
Blaze is designated as the time spot.EPG information has the time started of each TV programme, according to the time started and
Current time, can obtain the playing duration of TV programme.
Further, after current time is identified as the time spot, affect user for avoiding identification to make mistakes
Viewing TV programme, advertisement identification module 400 is after being identified as the time spot current time, when default
Dual-window is switched to show digital TV terminal in Chang, one of them window display current television program, separately
An outer window shows interior perhaps other channel TV programs preset, and selects by user's selection window and by user
The window selected amplifies and carries out audio frequency output.So retain current television program by a period of time, user select
Select window to play required TV programme or content, do not affect the viewing of user.
User is after switching TV program, at the end of the time spot, before user often also needs to switch back into
TV programme, switch for the convenience of the user, this system also includes:
Advertisement terminates reminding module, in conjunction with EPG information, if occurring concentrating switching with the digital TV terminal of group
The operation behavior of TV programme and be maintained at the TV programme switched back into before Huiing, then point out other DTVs
Terminal, the time spot is over.So, by the operation behavior switched back into of multi-user, big data
Analyse whether that the time spot is over, other digital TV terminals the most not switched back into pointed out,
User is avoided to miss the TV programme wanting to see.
This advertisement in digital television identification system, by digital TV terminal gather a large number of users viewing data and
Operation behavior is uploaded to advertisement identification server, advertisement identification server use big data analysing method by number
Word television terminal is sorted out, and monitors the operation behavior of digital TV terminal in each group, at the number with group
When the operation behavior concentrating zapping occurs in word television terminal, current time is identified as the time spot, thus identifies
The measure going out time spot employing setting processes, it is not necessary to user manually goes to be switched to other television channels,
The operation of user, the most beneficially user's viewing will not be increased.
Advertisement in digital television recognition methods of the present invention and system, gather a large number of users by digital TV terminal
Viewing data and operation behavior are uploaded to advertisement identification server, advertisement identification server use big data to divide
Digital TV terminal is sorted out by analysis method, and monitors the operation behavior of digital TV terminal in each group,
When current time being identified as advertisement when the operation behavior concentrating zapping occurring with the digital TV terminal of group
Between, thus the measure identifying time spot employing setting processes, it is not necessary to user manually goes to be switched to
Other television channels, will not increase the operation of user, the most beneficially user's viewing.
These are only presently preferred embodiments of the present invention, not in order to limit the present invention, all the present invention's
Any amendment, equivalent and the improvement etc. made within spirit and principle, should be included in the guarantor of the present invention
Within the scope of protecting.
Claims (10)
1. an advertisement in digital television recognition methods, it is characterised in that comprise the steps:
S10: when user watches TV programme, controls digital TV terminal and gathers viewing data and the behaviour of user
Make behavior, and be uploaded to the advertisement identification server preset；
S20: obtain the EPG information of all TV programme, and be supplied to advertisement identification server；
S30: combine EPG information, controls to be carried out viewing data and operation behavior by advertisement identification server
Collect, the digital TV terminal of all viewing same television program is collected to one group, and monitors each in real time
The operation behavior of digital TV terminal in group；
S40: if there is concentrating the operation behavior of zapping with the digital TV terminal of group, then by current time identification
For the time spot, in same group, all digital TV terminals are according to the measure of setting, process the time spot.
Advertisement in digital television recognition methods the most according to claim 1, it is characterised in that described step
S30 also includes:
In conjunction with the viewing data of EPG information and user, same for broadcasting TV programme are exceeded predetermined time period
Digital TV terminal collect one group.
Advertisement in digital television recognition methods the most according to claim 1, it is characterised in that described step
S40 also includes:
If there is concentrating the operation behavior of zapping with the digital TV terminal of group, then combine EPG information and judge electricity
Depending on the playing duration of program, if playing duration exceedes setting duration, then current time is labeled as the time spot.
Advertisement in digital television recognition methods the most according to claim 1, it is characterised in that described step
S40 particularly as follows:
After current time is identified as the time spot, digital TV terminal is switched to double in preset duration
Window shows, one of them window display current television program, another one window show default interior perhaps
Other channel TV programs, the window by user's selection window and by user's selection amplifies and carries out audio frequency output.
Advertisement in digital television recognition methods the most according to claim 1, it is characterised in that described method
Also include: combine EPG information, if with group digital TV terminal occur concentration switch back into before TV programme
Operation behavior and be maintained at the TV programme switched back into, then pointed out other digital TV terminal time spots
Through terminating.
6. an advertisement in digital television identification system, it is characterised in that including:
Acquisition module, when user watches TV programme, controls digital TV terminal and gathers the viewing number of user
According to and operation behavior, and be uploaded to the advertisement identification server preset；
EPG information acquisition module, obtains the EPG information of all TV programme, and is supplied to advertisement identification clothes
Business device；
Collect module, in conjunction with EPG information, control by advertisement identification server viewing data and operation behavior
Collect, the digital TV terminal of all viewing same television program is collected to one group, and monitors in real time
The operation behavior of digital TV terminal in each group；
Advertisement identification module, if there is concentrating the operation behavior of zapping with the digital TV terminal of group, then ought
The front moment is identified as the time spot, and in same group, all digital TV terminals are according to the measure of setting, during to advertisement
Between process.
Advertisement in digital television identification system the most according to claim 6, it is characterised in that described in collect
Module combines the viewing data of EPG information and user, and same for broadcasting TV programme are exceeded predetermined time period
Digital TV terminal collect one group.
Advertisement in digital television identification system the most according to claim 6, it is characterised in that if with group
There is concentrating the operation behavior of zapping in digital TV terminal, and described advertisement identification module then combines EPG information and sentences
The playing duration of disconnected TV programme, if playing duration exceedes setting duration, is then labeled as advertisement by current time
Time.
Advertisement in digital television identification system the most according to claim 6, it is characterised in that described advertisement
Digital TV terminal, after current time is identified as the time spot, is switched in preset duration by identification module
Showing for Dual-window, one of them window display current television program, another one window show default interior
Perhaps other channel TV programs, are amplified by user's selection window the window that user selected that to carry out audio frequency defeated
Go out.
Advertisement in digital television identification system the most according to claim 6, it is characterised in that described system
System also includes:
Advertisement terminates reminding module, in conjunction with EPG information, if occurring concentrating switching with the digital TV terminal of group
The operation behavior of TV programme and be maintained at the TV programme switched back into before Huiing, then point out other DTVs
The terminal advertisement time is over.
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| CN201610184104.1A CN105847889B (en) | 2016-03-28 | 2016-03-28 | Advertisement in digital television recognition methods and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610184104.1A CN105847889B (en) | 2016-03-28 | 2016-03-28 | Advertisement in digital television recognition methods and system |
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| CN105847889B CN105847889B (en) | 2019-03-15 |
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| CN107613326A (en) * | 2017-09-30 | 2018-01-19 | 深圳市鑫汇达机械设计有限公司 | One kind identifies accurate television advertising identifying system |
| CN108540833A (en) * | 2018-04-16 | 2018-09-14 | 北京交通大学 | A kind of television advertising recognition methods based on camera lens |
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| CN101771779A (en) * | 2008-12-26 | 2010-07-07 | 鸿富锦精密工业（深圳）有限公司 | Electronic photo frame with mode switching function and mode switching method |
| CN103379367A (en) * | 2012-06-07 | 2013-10-30 | 冯林 | Television advertisement automatic switchover system based on smart mobile phone |
| CN104244066A (en) * | 2014-09-23 | 2014-12-24 | 深圳市九洲电器有限公司 | Television program watching method and system |
| CN104581224A (en) * | 2015-01-29 | 2015-04-29 | 三星电子（中国）研发中心 | Play content switching method and device and terminal |
| CN104780435A (en) * | 2015-03-26 | 2015-07-15 | 成都市斯达鑫辉视讯科技有限公司 | Advertisement shielding method of set top box |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107613326A (en) * | 2017-09-30 | 2018-01-19 | 深圳市鑫汇达机械设计有限公司 | One kind identifies accurate television advertising identifying system |
| CN108540833A (en) * | 2018-04-16 | 2018-09-14 | 北京交通大学 | A kind of television advertising recognition methods based on camera lens |
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