CN105792001B - Information processing method and information processing device - Google Patents
Information processing method and information processing device Download PDFInfo
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- CN105792001B CN105792001B CN201610273358.0A CN201610273358A CN105792001B CN 105792001 B CN105792001 B CN 105792001B CN 201610273358 A CN201610273358 A CN 201610273358A CN 105792001 B CN105792001 B CN 105792001B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4786—Supplemental services, e.g. displaying phone caller identification, shopping application e-mailing
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Marketing (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention provides an information processing method and an information processing device. The information processing method comprises the steps of receiving a playing request from a user terminal, wherein the playing request carries user information and media information; determining whether to perform insert playing of an advertisement based on the user information; on condition that insert playing of the advertisement is required, suspending a corresponding streaming media which plays the playing request, and obtaining related historical playing records; determining the kind of a to-be-played advertisement according to the video kind of each historical video in the historical playing records; selecting one or a plurality of advertisement videos which accord with the kind of the to-be-played advertisement; transmitting one or the plurality of advertisement videos to the user terminal for playing; and after a fact that one or the plurality of advertisement video have already played is detected, transmitting the playing request to a streaming media server, and forwarding the streaming media which corresponds with the playing request that is obtained from the streaming media server to the user terminal. According to the information processing method and the information processing device, targeted advertisement playing can be performed on different users.
Description
Technical field
The present invention relates to computerized information field, more particularly to a kind of information processing method and information processor.
Background technology
With the development of computer and network technology, network video technique gradually with daily life, work
Etc. closely bound up.Generally using computer or mobile device as user terminal, by Web Video Service, business provides Internet video, with
Streaming Media is broadcast format, can live online or program request.Internet video generally requires independent player, and file format is main
It is that the less stream media format of client resource is taken based on P2P technologies.Internet video is generally made with computer or mobile device
For user terminal, using the IM instruments such as QQ, MSN, carry out visualizing a technology or the application of chat.
At present, user is when the Internet video that Web Video Service business provides is played, it will usually first carry out before being played
The broadcasting of advertisement video；Additionally, the mode of some stagewise commercial breaks during Internet video broadcasting is there is also, but this side
The lasting reproduction time of the only user of formula institute foundation.
Which kind of mode more than either, the advertisement that it is played is fixed or random, and specific aim is poor.
The content of the invention
The brief overview with regard to the present invention is given below, to provide with regard to the basic of certain aspects of the invention
Understand.It should be appreciated that this general introduction is not the exhaustive general introduction with regard to the present invention.It is not intended to determine the pass of the present invention
Key or pith, nor is it intended to limit the scope of the present invention.Its purpose only provides in simplified form some concepts,
In this, as the preamble in greater detail discussed after a while.
In consideration of it, the invention provides a kind of information processing method and information processor, current in net at least to solve
The problem of the method specific aim difference broken for commercialsy before network video playback or in playing.
According to an aspect of the invention, there is provided a kind of information processing method, described information processing method includes：Receive
Carry out the playing request of user terminal, the playing request carries user profile and media information；Based on the user profile,
Decide whether to break for commercialsy；In the case where judging to break for commercialsy, suspend the stream matchmaker played corresponding to the playing request
Body, and obtain the history broadcasting record relevant with the user profile；Each history video in record is played based on the history
Video classification, it is determined that treating advertisement classification；Selection meets one or more advertisement video for treating advertisement classification so that
Total duration of one or more advertisement video is consistent with the time spot；One or more advertisement video is issued
Play out to the user terminal；And after detecting one or more advertisement video and finishing playing, to Streaming Media
Server sends the playing request, and forwards the broadcasting obtained from the streaming media server to ask to the user terminal
Seek corresponding Streaming Media.
Further, described information processing method also includes：Judge whether the corresponding user of the user profile agrees to connect
Receiving emails；In the case where judging that the user agrees to receive mail, each history video in record is played based on the history
Video classification, determines the classification of delivery email；According to the classification of the delivery email for determining, the postal included in the user profile
Case address sends corresponding delivery email.
Further, the step of classification of the determination delivery email includes：Based on the history play record in each
The video classification of history video, determines the product interest pattern of the user so that include and this in the classification of the delivery email
The related product content of product interest pattern introduces mail；And each history video in record is played based on the history regard
Frequency classification, determines the video interest pattern of the user so that include and the video interest pattern in the classification of the delivery email
Related video content introduces mail.
Further, during the email address for including in the user profile sends corresponding delivery email,
The frequency for sending the delivery email is determined using great this forgetting curve of Chinese mugwort guest or part thereof curve.
Further, the video classification for playing each history video in record based on the history determines treats advertisement classification
The step of include：The video classification of wherein each history video is counted in the history plays record, to determine the every of appearance
The other frequency of occurrences of individual video class, selects frequency of occurrences highest one or more video classifications；Based on the frequency of occurrences most
One or more high video classifications determine treats advertisement classification.
According to a further aspect in the invention, a kind of information processor is additionally provided, described information processing meanss include：Connect
Unit is received, it is arranged to receive the playing request for carrying out user terminal, and the playing request carries user profile and matchmaker
Body information；First identifying unit, it is configured for the user profile, decides whether to break for commercialsy；Processing unit,
It is arranged in the case where judging to break for commercialsy, and suspends the Streaming Media played corresponding to the playing request, and is obtained
Take the history relevant with the user profile and play record；First determining unit, it is configured for the history and plays
The video classification of each history video in record, it is determined that treating advertisement classification；Select unit, it is arranged to selection and meets institute
State one or more advertisement video for treating advertisement classification so that total duration of one or more advertisement video with it is wide
Accuse time consistency；Issuance unit, it is arranged to for one or more advertisement video to be issued to the user terminal and
Row is played；And detection and transmitting element, it is arranged to finish playing when detecting one or more advertisement video
Afterwards, the playing request is sent to streaming media server, and is obtained from the streaming media server to user terminal forwarding
The playing request corresponding to Streaming Media.
Further, described information processing meanss also include：Second identifying unit, it is arranged to judge the user
Whether the corresponding user of information agrees to receive mail；Second determining unit, it is arranged to judging user's agreement reception
In the case of mail, the video classification of each history video in record is played based on the history, determine the classification of delivery email；
Push unit, it is arranged to the classification according to the delivery email for determining, the email address included in the user profile
Send corresponding delivery email.
Further, second determining unit is arranged to：Each history in record is played based on the history to regard
The video classification of frequency, determines the product interest pattern of the user so that comprising emerging with the product in the classification of the delivery email
The related product content of interesting type introduces mail；And the video class of each history video in record is played based on the history
Not, the video interest pattern of the user is determined so that comprising related to the video interest pattern in the classification of the delivery email
Video content introduce mail.
Further, the email address that the push unit is included in the user profile sends corresponding push postal
During part, the frequency for sending the delivery email is determined using great this forgetting curve of Chinese mugwort guest or part thereof curve.
Further, first determining unit is arranged to：The history play record in count wherein each
The video classification of history video, to determine the other frequency of occurrences of each video class of appearance, selects frequency of occurrences highest one
Or multiple video classifications；And advertisement classification is treated in one or more video classifications determinations based on the frequency of occurrences highest.
By above description, the information processing method and information processor of the present invention, broadcast based on the history of user
Put record to determine advertisement classification to be broadcast, carry out being played with targetedly advertisement respectively thus, it is possible to be directed to different user.
Compared to prior art, the present invention considers the history of user and plays record, and based on history the classification of each video in record is played
To excavate the relatedness between historical record and user interest, thus can for different user'ss (different history videographs)
Play corresponding advertisement video so that the broadcasting of advertisement has stronger specific aim for the historical record of user, and then
There is stronger specific aim to the point of interest of user.
Additionally, playing outside advertisement to user during user plays video, additionally it is possible to played according to its history record into
One step to user pushes the advertisement, by dual combination (after video playback is complete) (during video playback) and under line on line, makes
The specific aim for obtaining advertisement is higher, and can avoid the wasting of resources brought to all users transmission advertisement matter and to user
The inconvenience for bringing.
Additionally, sending advertisement matter using great this forgetting curve of Chinese mugwort guest, impression of the user to advertisement matter can be deepened.
The point of interest of user is excavated using the method for the present invention, and then it is interested to send its according to great this forgetting curve of Chinese mugwort guest to it
Advertisement, can greatly improve the specific aim and effectiveness of advertisement.
By the detailed description below in conjunction with accompanying drawing to highly preferred embodiment of the present invention, the these and other of the present invention is excellent
Point will be apparent from.
Description of the drawings
The present invention can be by reference to being better understood, wherein in institute below in association with the description given by accompanying drawing
There is used in accompanying drawing same or analogous reference to represent same or like part.The accompanying drawing is together with following
Describe the part for including in this manual and being formed this specification together in detail, and for this is further illustrated
The preferred embodiment of invention and the principle and advantage of the explanation present invention.In the accompanying drawings：
Fig. 1 is the flow chart of an exemplary process of the information processing method for schematically showing the present invention；
Fig. 2 is the flow chart of another exemplary process of the information processing method for schematically showing the present invention；
Fig. 3 is the block diagram of an example arrangement of the information processor for schematically showing the present invention；
Fig. 4 is the block diagram of another example arrangement of the information processor for schematically showing the present invention.
It will be appreciated by those skilled in the art that the element in accompanying drawing is just for the sake of illustrating for the sake of simple and clear,
And be not necessarily drawn to scale.For example, the size of some elements may be exaggerated relative to other elements in accompanying drawing, with
Just it is favorably improved the understanding to the embodiment of the present invention.
Specific embodiment
The one exemplary embodiment of the present invention is described hereinafter in connection with accompanying drawing.For clarity and conciseness,
All features of actual embodiment are not described in the description.It should be understood, however, that developing any this actual enforcement
Many decisions specific to embodiment must be made during example, to realize the objectives of developer, for example, symbol
Those restrictive conditions related to system and business are closed, and these restrictive conditions may have with the different of embodiment
Changed.Additionally, it also should be appreciated that, although development is likely to be extremely complex and time-consuming, but to having benefited from the disclosure
For those skilled in the art of content, this development is only routine task.
Here, in addition it is also necessary to which explanation is a bit, in order to avoid having obscured the present invention because of unnecessary details, in the accompanying drawings
The apparatus structure closely related with scheme of the invention and/or process step are illustrate only, and is eliminated and the present invention
The little other details of relation.
The embodiment provides a kind of information processing method, information processing method includes：Receive from user's end
The playing request at end, playing request carries user profile and media information；Based on user profile, decide whether to intercut extensively
Accuse；In the case where judging to break for commercialsy, suspend the Streaming Media played corresponding to playing request, and acquisition has with user profile
The history of pass plays record；The video classification of each history video in record is played based on the history, it is determined that treating advertisement class
Not；Selection meets one or more advertisement video for treating advertisement classification so that when always continuing of one or more advertisement video
Length is consistent with the time spot；One or more advertisement video is issued to into user terminal to play out；And one ought be detected
Or after a plurality of advertisement video finishes playing, playing request is sent to streaming media server, and forward from Streaming Media to user terminal
The Streaming Media corresponding to playing request that server is obtained.
Fig. 1 shows the flow chart of an exemplary process 100 of the information processing method of the present invention.As shown in figure 1,
In the example, exemplary process 100 starts from step S110.
When user by the media play application on user terminal to play Internet video when, click on certain video when it and beat
When calculating broadcasting, the application generates corresponding playing request, and the playing request is sent to into corresponding server by the Internet.
In step s 110, the playing request for carrying out user terminal is received, playing request carries user profile and media
Information.Then, execution step S120.Wherein, user terminal for example can be computer, or can be such as mobile phone, flat board
The mobile terminal devices such as computer.User profile in playing request for example includes user name, user identity or grade (such as vip
User or domestic consumer) etc..
In the step s 120, based on user profile, decide whether to break for commercialsy：If so, execution step S130；Otherwise,
In response to the playing request, the corresponding video content of media information is directly played, that is, not playing advertisement video.
In step s 130, i.e., the stream matchmaker played corresponding to playing request is suspended in the case where judging to break for commercialsy
Body, and obtain the history broadcasting record relevant with user profile.Then, execution step S140.Wherein, it is relevant with user profile
History plays record for example includes the record of the history video that correspondence user was played by corresponding media play application, should
Relevant information comprising each history video in record, the such as title of each history video, address, video classification, reproduction time,
The information such as brief introduction, duration information.Optionally, in addition, it can be the note in nearest predetermined amount of time that the history of acquisition plays record
Record, for example, it may be in nearest 1 day, or in nearest 7 days, etc..
In step S140, the video classification of each history video in record is played based on the history, it is determined that waiting to broadcast extensively
Accuse classification.Then, execution step S150.
According to a kind of implementation, the process of step S140 can be realized in the following way：Play in record in history
The video classification of statistics wherein each history video, to determine the other frequency of occurrences of each video class of appearance, selects frequency occur
Rate highest one or more video classifications；Advertisement class is treated in one or more video classifications determinations based on frequency of occurrences highest
Not.
Wherein, the video classification of each video for example can be marked by the form of label, and each video can be marked only
One class label of note, it is also possible to mark multiple class labels.Video classification can pre-set, wherein, each set
Video classification corresponds respectively to an advertisement classification.
That is, the video classification of each Internet video can be preset, and the advertisement classification of each advertisement video also may be used
With default.Such as, default video classification can include parent-offspring's play, cartoon, cuisines variety show, city play, model shows etc.
Deng, and correspondingly, the acute corresponding advertisement classification of parent-offspring for example can be mother and baby's product, the corresponding advertisement classification of cartoon for example may be used
Think toy for children, the corresponding advertisement classification of cuisines variety show for example can be food, the acute corresponding advertisement classification example in city
Can be such as article of everyday use, and the corresponding advertisement classification of model shows can be for example clothing, etc..
In one example, it is assumed that each video can only mark a class label, if the history of user plays record
In (in 7 days) include 10 history video P1～P10, the video classification of history video P1～P10 is respectively that parent-offspring is acute, parent-offspring
Play, cartoon, cartoon, parent-offspring's play, parent-offspring's play, parent-offspring's play, parent-offspring's play, cartoon, cuisines variety show, then, Jing Guotong
Knowable to meter, parent-offspring's play (6 times), cartoon (3 times) and cuisines variety show are occurred in that altogether in the history of the user plays record
(1 time) 3 kinds of video classifications, and the other frequency of occurrences of each video class is respectively：Parent-offspring's play 6/10, cartoon 3/10, Yi Jimei
Food variety show 1/10, the wherein frequency of occurrences are from high to low for parent-offspring's play, cartoon and cuisines variety show.In this example embodiment,
Assume it is predetermined select the frequency of occurrences one video classification of highest, then it is selected for parent-offspring it is acute, according to the category, it is determined that treating
Advertisement classification is mother and baby's product.
In step S150, selection meets one or more advertisement video for treating advertisement classification so that one or more
Total duration of advertisement video is consistent with the time spot.Then, execution step S160.
Wherein, the time spot is e.g. default.Such as, for domestic consumer, the time spot can be preset as 45
Second, it is assumed that treat that advertisement classification is mother and baby's product, the advertisement video that 3 classifications are mother and baby's product selected in advertising database,
The duration of every advertisement video is 15 seconds, and then total duration 45 seconds is consistent with the time spot.
In step S160, one or more advertisement video is issued to into user terminal and is played out.Then, execution step
S170。
In step S170, detect whether above-mentioned one or more advertisement video finishes playing, when detecting one or many
After bar advertisement video finishes playing, playing request is sent to streaming media server, and forwarded from streaming media service to user terminal
The Streaming Media corresponding to playing request that device is obtained.
By above description, information processing method of the invention is based on the history broadcasting record of user and treats to determine
The advertisement classification broadcast, carries out being played with targetedly advertisement respectively thus, it is possible to be directed to different user.
Compared to prior art, the present invention considers the history of user and plays record, is played based on history and is respectively regarded in record
The classification of frequency is thus different user's (different history videos excavating the relatedness between historical record and user interest
Record) corresponding advertisement video can be played so that and the broadcasting of advertisement has stronger pin for the historical record of user
To property, there is stronger specific aim hence for the point of interest of user.
Fig. 2 shows the flow chart of another exemplary process 200 of the information processing method of the present invention.As shown in Fig. 2
In this example, exemplary process 200 starts from step S210.
In step S210, the playing request for carrying out user terminal is received, playing request carries user profile and media
Information.Then, execution step S220.
In step S220, based on user profile, decide whether to break for commercialsy：If so, execution step S230；Otherwise,
In response to the playing request, the corresponding video content of media information is directly played, that is, not playing advertisement video.
In step S230, i.e., in the case where judging to break for commercialsy, suspend the stream matchmaker played corresponding to playing request
Body, and obtain the history broadcasting record relevant with user profile.Then, execution step S240.
In step S240, the video classification of each history video in record is played based on the history, it is determined that waiting to broadcast extensively
Accuse classification.Then, execution step S250.
In step s 250, select to meet one or more advertisement video for treating advertisement classification so that one or more
Total duration of advertisement video is consistent with the time spot.Then, execution step S260.
In step S260, one or more advertisement video is issued to into user terminal and is played out.Then, execution step
S270。
In step S270, detect whether above-mentioned one or more advertisement video finishes playing, when detecting one or many
After bar advertisement video finishes playing, playing request is sent to streaming media server, and forwarded from streaming media service to user terminal
The Streaming Media corresponding to playing request that device is obtained.Then, execution step S280.
Above step S210～S270 can adopt the process class of the step S110～S170 described by Fig. 1 above in conjunction
Seemingly, and similar technique effect can be reached.
In step S280, judge whether the corresponding user of user profile agrees to receive mail：If so, execution step
S290；Otherwise, do not deal with.
In step S290, i.e., in the case where judging that the user agrees to receive mail, play each in record based on history
The video classification of individual history video, determines the classification of delivery email.Then, execution step S292.
As shown in Fig. 2 in step S292, according to the classification of the delivery email for determining, the postal included in user profile
Case address sends corresponding delivery email.Wherein, the email address for including in user profile sends corresponding delivery email
During, the frequency for sending delivery email can be determined using great this forgetting curve of Chinese mugwort guest or part thereof curve.
By the process of step S280, S290 and S292, play outside advertisement to user during user plays video, also
Record can be played according to its history and further push the advertisement to user, by line (during video playback) and under line (depending on
After frequency is played) dual combination so that the specific aim of advertisement is higher, and can avoid sending advertisement matter to all users
The wasting of resources for bringing and the inconvenience brought to user.
According to a kind of implementation, following process can be included in step S290 the step of the classification of determination delivery email：
The video classification of each history video in record is played based on history, the product interest pattern of the user is determined so that postal is pushed
Mail is introduced in the classification of part comprising the product content related to the product interest pattern；And play each in record based on history
The video classification of individual history video, determines the video interest pattern of the user so that includes in the classification of delivery email and is regarded with this
The related video content of frequency interest pattern introduces mail.
For example, the video classification of each history video in record is played based on history, it may be determined that each video class is other
The frequency of occurrences, and then can determine one classification of frequency highest (or multiple classifications) occur, according to the category, it is right to obtain
The advertisement classification answered, the other advertisement matter of the commercial paper is regularly sent to the mailbox of user.
According to a kind of implementation, the frequency for sending advertisement matter for example can be great this (H.Ebbinghaus) using Chinese mugwort guest
Frequency in forgetting curve method.Such as, for a certain bar advertisement for selecting, the corresponding advertisement matter of the advertisement is selected, is being seen
Finish watching behind 20 minutes of Internet video and to send the advertisement matter in the mailbox of the user first；Then Internet video is being watched
1 hour after send the advertisement matter in the mailbox of the user the 2nd time；After 1 hour of Internet video has been watched the 2nd time to
The advertisement matter is sent in the mailbox of the user；The 3rd transmission in the mailbox of the user behind 8 hours of Internet video is watched
The advertisement matter；Watch the 4th behind 1 day of Internet video and send the advertisement matter in the mailbox of the user；Net is watched
The 5th sends the advertisement matter in the mailbox of the user behind 2 days of network video；Watched behind 6 days of Internet video the 6th time to
The advertisement matter is sent in the mailbox of the user；Etc..Furthermore, it is possible to using the partial trace of Ebbinghaus curve as transmission
The frequency of mail, such as, watched behind 1 day of Internet video the 1st time and sent the advertisement matter in the mailbox of the user；Viewing
The advertisement matter is sent behind 2 days of complete Internet video in the mailbox of the user the 2nd time；Watch the 3rd behind 6 days of Internet video
The advertisement matter is sent in the secondary mailbox to the user；Etc..
As described above, sending advertisement matter using great this forgetting curve of Chinese mugwort guest, user can be deepened to advertisement matter
Impression.The point of interest of user is excavated using the method for the present invention, and then its sense is sent according to great this forgetting curve of Chinese mugwort guest to it
The advertisement of interest, can greatly improve the specific aim and effectiveness of advertisement.
Additionally, embodiments of the invention additionally provide a kind of information processor, the information processor includes：Receive single
Unit, it is arranged to receive the playing request for carrying out user terminal, and playing request carries user profile and media information；The
One identifying unit, it is configured for user profile, decides whether to break for commercialsy；Processing unit, it is arranged to
In the case where judging to break for commercialsy, suspend the Streaming Media played corresponding to playing request, and obtain relevant with user profile
History play record；First determining unit, it is configured for the history and plays each history video in record
Video classification, it is determined that treating advertisement classification；Select unit, it is arranged to select to meet one that treats advertisement classification or many
Bar advertisement video so that total duration of one or more advertisement video is consistent with the time spot；Issuance unit, it is configured
Play out for one or more advertisement video to be issued to into user terminal；And detection and transmitting element, it is configured to use
In after detecting one or more advertisement video and finishing playing, playing request is sent to streaming media server, and to user's end
Streaming Media corresponding to playing request of the end forwarding from streaming media server acquisition.
Fig. 3 shows an example arrangement of information processor 300.As shown in figure 3, information processor 300 is wrapped
Include receiving unit 310, the first identifying unit 320, processing unit 330, the first determining unit 340, select unit 350, lower bill
Unit 360 and detection and transmitting element 370.
Wherein, receiving unit 310 is used to receive the playing request for carrying out user terminal, and playing request carries user profile
And media information.
First identifying unit 320 is used to be based on user profile, decides whether to break for commercialsy.
Processing unit 330 is used in the case where judging to break for commercialsy, and suspends the stream matchmaker played corresponding to playing request
Body, and obtain the history broadcasting record relevant with user profile.
First determining unit 340 is used to play the video classification of each history video in record based on the history, it is determined that
Treat advertisement classification.
According to a kind of implementation, the first determining unit 340 can treat advertisement classification by following process to determine：
History plays the video classification that wherein each history video is counted in record, frequency occurs so that each video class for determining appearance is other
Rate, selects frequency of occurrences highest one or more video classifications；And based on one or more videos of frequency of occurrences highest
Classification determines treats advertisement classification.
Select unit 350 is used to select to meet one or more advertisement video for treating advertisement classification so that one more
Total duration of bar advertisement video is consistent with the time spot.
Issuance unit 360 is played out for one or more advertisement video to be issued to into user terminal.
Detection and transmitting element 370 are used to after detecting one or more advertisement video and finishing playing, take to Streaming Media
Business device sends playing request, and the Streaming Media corresponding to the playing request obtained from streaming media server is forwarded to user terminal.
By above description, information processor of the invention is based on the history broadcasting record of user and treats to determine
The advertisement classification broadcast, carries out being played with targetedly advertisement respectively thus, it is possible to be directed to different user.
Compared to prior art, the information processor of the present invention considers the history broadcasting record of user, based on history
The classification of each video in record is played excavating the relatedness between historical record and user interest, is thus different users
(different history videographs) can play corresponding advertisement video so that the broadcasting of advertisement is remembered for the history of user
Record has stronger specific aim, has stronger specific aim hence for the point of interest of user.
Fig. 4 shows an example arrangement of information processor 400.As shown in figure 4, information processor 400 is wrapped
Include receiving unit 410, the first identifying unit 420, processing unit 430, the first determining unit 440, select unit 450, lower bill
Unit 460, detection and transmitting element 470, the second identifying unit 480, the second determining unit 490 and push unit 492.
Wherein, receiving unit 410, the first identifying unit 420, processing unit 430, the first determining unit 440, select unit
450th, issuance unit 460 and detection and transmitting element 470 function and process can respectively with the corresponding unit shown in Fig. 3
Function is identical with process, and can reach similar effect, repeats no more here.
In the information processor 400 shown in Fig. 4, the second identifying unit 480 is used to judge the corresponding use of user profile
Whether agree to receive mail in family.
Second determining unit 490 is used in the case where the second identifying unit 480 judges that the user agrees to receive mail, base
The video classification of each history video in record is played in the history, the classification of delivery email is determined.
Push unit 492 is used for the classification according to the delivery email for determining, the email address included in user profile is sent out
Send corresponding delivery email.Wherein, the email address that push unit 492 is included in user profile sends corresponding push postal
During part, for example, the frequency for sending delivery email can be determined using great this forgetting curve of Chinese mugwort guest or part thereof curve.
By the process of information processor 400, play outside advertisement to user during user plays video, additionally it is possible to
Record is played according to its history and further pushes the advertisement to user, by the way that (video is broadcast (during video playback) and under line on line
After discharging) dual combination so that the specific aim of advertisement is higher, and can avoid being brought to all users transmission advertisement matter
The wasting of resources and the inconvenience that brings to user.
According to a kind of implementation, the second determining unit 490 can play each history in record and regard based on the history
The video classification of frequency, determines the product interest pattern of the user so that include and the product interest class in the classification of delivery email
The related product content of type introduces mail；And the video classification of each history video in record is played based on the history, really
The video interest pattern of the fixed user so that the video content related to the video interest pattern is included in the classification of delivery email
Introduce mail.
Although describing the present invention according to the embodiment of limited quantity, above description, the art are benefited from
It is interior it is clear for the skilled person that in the scope of the present invention for thus describing, it can be envisaged that other embodiments.Additionally, it should be noted that
Language used in this specification primarily to readable and teaching purpose and select, rather than in order to explain or limit
Determine subject of the present invention and select.Therefore, in the case of without departing from the scope of the appended claims and spirit, for this
Many modifications and changes will be apparent from for the those of ordinary skill of technical field.For the scope of the present invention, to this
The done disclosure of invention is illustrative and not restrictive, and it is intended that the scope of the present invention be defined by the claims appended hereto.
Claims (8)
1. information processing method, it is characterised in that described information processing method includes：
The playing request for carrying out user terminal is received, the playing request carries user profile and media information；
Based on the user profile, decide whether to break for commercialsy；
In the case where judging to break for commercialsy, suspend the Streaming Media played corresponding to the playing request, and obtain with it is described
The relevant history of user profile plays record；
The video classification of each history video in record is played based on the history, it is determined that treating advertisement classification；
Selection meets one or more advertisement video for treating advertisement classification so that one or more advertisement video
Total duration is consistent with the time spot；
One or more advertisement video is issued to into the user terminal to play out；And
After detecting one or more advertisement video and finishing playing, the playing request is sent to streaming media server,
And forward the Streaming Media corresponding to the playing request from streaming media server acquisition to the user terminal；
Judge whether the corresponding user of the user profile agrees to receive mail；
In the case where judging that the user agrees to receive mail, the video of each history video in record is played based on the history
Classification, determines the classification of delivery email；
According to the classification of the delivery email for determining, the email address included in the user profile sends corresponding push postal
Part；
Wherein, for the advertisement for selecting, the corresponding advertisement matter of the advertisement is selected, it is first after 20 minutes of Internet video have been watched
The advertisement matter is sent in the secondary mailbox to the user；Then after 1 hour of Internet video has been watched the 2nd time to the user's
The advertisement matter is sent in mailbox；The advertisement is sent after 1 hour of Internet video has been watched in the mailbox of the user the 2nd time
Mail；Watch behind 8 hours of Internet video the 3rd time and send the advertisement matter in the mailbox of the user；Network video is watched
The 4th sends the advertisement matter in the mailbox of the user behind 1 day of frequency；The 5th has been watched behind 2 days of Internet video to the use
The advertisement matter is sent in the mailbox at family；Watch behind 6 days of Internet video the 6th time and send the advertisement in the mailbox of the user
Mail.
2. information processing method according to claim 1, it is characterised in that the step of the classification of the determination delivery email
Including：
The video classification of each history video in record is played based on the history, the product interest pattern of the user is determined, is made
Mail is introduced in the classification for obtaining the delivery email comprising the product content related to the product interest pattern；And based on described
History plays the video classification of each history video in record, determines the video interest pattern of the user so that the push postal
Mail is introduced in the classification of part comprising the video content related to the video interest pattern.
3. information processing method according to claim 1 and 2, it is characterised in that include in the user profile
During email address sends corresponding delivery email, transmission is determined using great this forgetting curve of Chinese mugwort guest or part thereof curve
The frequency of the delivery email.
4. information processing method according to claim 1 and 2, it is characterised in that play each in record based on the history
The video classification of individual history video determines that the step for the treatment of advertisement classification includes：
The video classification of wherein each history video is counted in the history plays record, to determine each video for occurring
The frequency of occurrences of classification, selects frequency of occurrences highest one or more video classifications；
Advertisement classification is treated in one or more video classifications determinations based on the frequency of occurrences highest.
5. information processor, it is characterised in that described information processing meanss include：
Receiving unit, it is arranged to receive the playing request for carrying out user terminal, and the playing request carries user's letter
Breath and media information；
First identifying unit, it is configured for the user profile, decides whether to break for commercialsy；
Processing unit, it is arranged in the case where judging to break for commercialsy, suspends and play corresponding to the playing request
Streaming Media, and obtain the history relevant with the user profile and play record；
First determining unit, it is configured for the video classification that the history plays each history video in record, really
Surely advertisement classification is treated；
Select unit, it is arranged to select to meet one or more advertisement video for treating advertisement classification so that institute
The total duration for stating one or more advertisement video is consistent with the time spot；
Issuance unit, it is arranged to for one or more advertisement video to be issued to the user terminal and plays out；
And
Detection and transmitting element, it is arranged to after detecting one or more advertisement video and finishing playing, Xiang Liu
Media server sends the playing request, and to user terminal forwarding from the streaming media server obtain described in broadcast
Put the corresponding Streaming Media of request；
Second identifying unit, it is arranged to judge whether the corresponding user of the user profile agrees to receive mail；
Second determining unit, it is arranged in the case where judging that the user agrees to receive mail, is broadcast based on the history
The video classification of each history video in record is put, the classification of delivery email is determined；
Push unit, it is arranged to the classification according to the delivery email for determining, the mailbox included in the user profile
Address sends corresponding delivery email, wherein, for the advertisement for selecting, the corresponding advertisement matter of the advertisement is selected, watching
To in the mailbox of the user advertisement matter is sent behind 20 minutes of Internet video first；Then the 1 of Internet video is being watched
The advertisement matter is sent after hour in the mailbox of the user the 2nd time；After 1 hour of Internet video has been watched the 2nd time to this
The advertisement matter is sent in the mailbox of user；Watch behind 8 hours of Internet video that send in the mailbox of the user for the 3rd time should
Advertisement matter；Watch the 4th behind 1 day of Internet video and send the advertisement matter in the mailbox of the user；Network is watched
The 5th sends the advertisement matter in the mailbox of the user behind 2 days of video；The 6th time has been watched behind 6 days of Internet video to this
The advertisement matter is sent in the mailbox of user.
6. information processor according to claim 5, it is characterised in that second determining unit is arranged to：
The video classification of each history video in record is played based on the history, the product interest pattern of the user is determined, is made
Mail is introduced in the classification for obtaining the delivery email comprising the product content related to the product interest pattern；And based on described
History plays the video classification of each history video in record, determines the video interest pattern of the user so that the push postal
Mail is introduced in the classification of part comprising the video content related to the video interest pattern.
7. the information processor according to claim 5 or 6, it is characterised in that the push unit is used for using Chinese mugwort guest
Great this forgetting curve or part thereof curve sends the frequency of the delivery email to determine.
8. the information processor according to claim 5 or 6, it is characterised in that first determining unit is configured to use
In：
The video classification of wherein each history video is counted in the history plays record, to determine each video for occurring
The frequency of occurrences of classification, selects frequency of occurrences highest one or more video classifications；And based on the frequency of occurrences highest
One or more video classifications determine and treat advertisement classification.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610273358.0A CN105792001B (en) | 2016-04-28 | 2016-04-28 | Information processing method and information processing device |
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|---|---|---|---|
| CN201610273358.0A CN105792001B (en) | 2016-04-28 | 2016-04-28 | Information processing method and information processing device |
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| CN105792001A CN105792001A (en) | 2016-07-20 |
| CN105792001B true CN105792001B (en) | 2017-05-03 |
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| CN201610273358.0A Active CN105792001B (en) | 2016-04-28 | 2016-04-28 | Information processing method and information processing device |
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Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107864403B (en) * | 2016-09-22 | 2021-12-14 | 中兴通讯股份有限公司 | Method, device and system for inserting advertisement |
| CN107172448A (en) * | 2017-06-19 | 2017-09-15 | 环球智达科技（北京）有限公司 | The method for managing video and audio |
| CN107155116A (en) * | 2017-06-19 | 2017-09-12 | 环球智达科技（北京）有限公司 | The method for obtaining video/audio |
| CN109525866A (en) * | 2018-12-06 | 2019-03-26 | 安徽海豚新媒体产业发展有限公司 | A kind of advertisement sending method based on viewing duration |
| CN111523920B (en) * | 2019-04-04 | 2024-02-23 | 维肯智能(深圳)有限公司 | Information pushing method and device and terminal equipment |
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