CN105741141A - Internet-based advertisement promotion method and device - Google Patents
Internet-based advertisement promotion method and device Download PDFInfo
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- CN105741141A CN105741141A CN201610071971.4A CN201610071971A CN105741141A CN 105741141 A CN105741141 A CN 105741141A CN 201610071971 A CN201610071971 A CN 201610071971A CN 105741141 A CN105741141 A CN 105741141A
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- 239000011521 glass Substances 0.000 claims description 39
- 230000000977 initiatory effect Effects 0.000 claims description 15
- 230000005540 biological transmission Effects 0.000 claims description 6
- 230000037007 arousal Effects 0.000 abstract description 4
- 230000003068 static effect Effects 0.000 abstract description 4
- 230000006399 behavior Effects 0.000 abstract 3
- 230000000694 effects Effects 0.000 description 12
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- 230000010354 integration Effects 0.000 description 2
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- G06Q30/0251—Targeted advertisements
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Abstract
The invention is suitable for the field of advertisement promotion, and provides an internet-based advertisement promotion method. The method comprises the following steps: arranging an advertisement of an advertisement party and transmitting the advertisement to an access end; updating the advertisement according to a share behavior initiated by a user and returning the updated advertisement to the access end; configuring and recording share state parameters according to a request of the user; and distributing the advertisement cost paid by the advertisement party to all the participators of the share behaviors according to a certain proportion, wherein the participators at least comprise a share party of the share behavior. According to the method provided by the invention, the method of adopting static link addresses in the traditional social share is changed, and related parameters for distinguishing different share users are added on the basis of the original basic link addresses; and the majority of internet users can share the advertisement earnings generated in the social share, so that an arousal effect is brought to the advertisement promotion, and the advertisement party can quantify the advertisement value of the social network.
Description
Technical field
The invention belongs to advertisement promotion field, particularly relate to a kind of advertisement promotion method based on the Internet and device thereof.
Background technology
At present, social networks is very flourishing, and social networks obtains income mainly by Internet advertising, but in current social networks, general user is the income that can not share Internet advertising with social networking service provider.The share of interests is also only accessed the social network sites service provider of advertisement by traditional Internet advertising alliance.
In social networks, it is result in Internet advertising and clicked by large area mutually sharing of users, therefore they create the value of ad revenue, but the way of promotion of Internet advertising at present can not benefit numerous Internet users, and current splitting glass opaque is a kind of static linkage splitting glass opaque, it is impossible to record and quantify user's produced advertisement value in social activity is shared.
Summary of the invention
The embodiment of the present invention provides a kind of advertisement promotion method based on the Internet, it is intended to solve to quantify user's problem of produced advertisement value in social activity is shared.
The embodiment of the present invention is achieved in that a kind of advertisement promotion method based on the Internet, specifically includes following steps:
Receive the advertisement of advertisement side, be transferred to incoming end；
Update advertisement according to Client-initiated splitting glass opaque, the advertisement after updating is returned incoming end；
State parameter shared in request according to user, configuration record；And
Share state parameter according to described, the advertising expenditure that advertisement side pays is distributed to by a certain percentage the participant of described splitting glass opaque；
Described participant at least includes the side of sharing initiating splitting glass opaque.
The another object of the embodiment of the present invention is in that to provide a kind of advertisement promotion device based on the Internet, specifically includes:
Advertisement transmission unit: receive the advertisement of advertisement side, be transferred to incoming end；
Share updating block: update advertisement according to Client-initiated splitting glass opaque, the advertisement after updating is returned incoming end；
State parameter shared in record unit: the request according to user, configuration record；And expense allocation unit: sharing state parameter according to described, the advertising expenditure paid advertisement side distributes to the participant of described splitting glass opaque by pre-defined rule；
Described participant at least includes the side of sharing initiating splitting glass opaque.
The embodiment of the present invention changes the method that middle employing static linkage address is shared in traditional social activity, on the basis of original base link address, adds that can distinguish difference shares the relevant parameter of user.So when other users click the advertisement carried in different linking, also simultaneously it is known that click sharing from which user specifically, facilitate background system by an advertising income distribution part to user, thus by with upper type, advertisement can enough quantify the advertisement value that social networks brings, numerous Internet users not only bring arousal effect to advertisement promotion, so that can share social activity shares the ad revenue of middle generation.
Accompanying drawing explanation
Fig. 1 is the particular flow sheet of the advertisement promotion method based on the Internet provided by the invention；
Fig. 2 is the flow chart of the embodiment of the present invention 1；
Fig. 3 is the flow chart of the embodiment of the present invention 2；
Fig. 4 is the flow chart of the embodiment of the present invention 3；
Fig. 5 is the structured flowchart of the advertisement promotion device based on the Internet that the embodiment of the present invention 6 provides；
Fig. 6 is the structured flowchart of advertisement transmission unit 501 in the embodiment of the present invention 7；
Fig. 7 is the structured flowchart sharing updating block 502 in the embodiment of the present invention 8；
Fig. 8 is the structured flowchart recording unit 503 in the embodiment of the present invention 9.
Detailed description of the invention
In order to make the purpose of the present invention, technical scheme and advantage clearly understand, below in conjunction with embodiment, the present invention is further elaborated.Should be appreciated that specific embodiment described herein is only in order to explain the present invention, is not intended to limit the present invention.
The present invention shares one side's of sharing mark of interpolation in link each, in order to distinguish which Client-initiated this splitting glass opaque is by.So when other users click this advertisement sharing band in connection, the part in advertising expenditure can be distributed to this user shared by background system.
Referring to Fig. 1, the concrete handling process of the present invention is as follows:
S101: when user initiates a splitting glass opaque, first determines whether whether the side's of sharing mark (being designated as sharedbyuserid) exists, point following two situation:
S102: if it does not exist, then system directly links afterbody or other positions interpolation sharedbyuserid of (being designated as url) at Current ad, make this value share the user id of user equal to this, or point to this user id；
S103: if it is present system changes the sharedbyuserid in the url that user is current so that it is share the user id of user equal to this, or point to this user id；
S104: sharing in social networks, is shared with, by the new url that previous step generates, user or the customer group that user specifies；
S105: once have user to click url open webpage, at this moment this url have recorded is which user has shared this link；When user clicks advertisement additional in the url opened, performing ajax operation, this ajax action is as follows: transmits corresponding advertisement ID(and can uniquely distinguish an advertisement), incoming end ID (i.e. social networks title) and tri-parameters of sharedbyuserid are to background system；
Now, if the advertisement opened is controlled by social networks, then ajax can be placed on and open before advertisement or afterwards；Or, do not carry out ajax operation, directly add 4 when redirecting to backstage system request advertisement) in three parameters mentioning；If this advertisement is not controlled by social networks, then before ajax can be only placed at and opens advertisement；
S106: three parameters provided in background system record S105, wherein, according to corresponding advertisement ID, it is possible to find out corresponding advertising expenditure within the storage system；According to incoming end ID, it is possible to find out user within the storage system and shared this advertisement in which access platform；According to sharebyuserid it is known that be which user has shared advertisement.
S107: advertising expenditure is divided into 3 parts by predetermined ratio by background system, dials in advertising platform side's account at incoming end account, user account and background system place respectively.
In order to further illustrate the technique effect of the present invention, the present invention adopts following algorithm:
Embodiment 1:
Consulting Fig. 2, the embodiment of the present invention 1 specifically includes following steps:
S201: receive the advertising message of advertisement side, advertising message is organized into advertisement link form, or by a part of page in described advertising message embedded web page and described webpage is organized into advertisement link form；
S202: advertisement link is transferred to incoming end；
S203: update advertisement according to Client-initiated splitting glass opaque, returns the advertisement after updating to incoming end；
State parameter shared in S204: the request according to user, configuration record；And
S205: share state parameter according to described, distributes to the participant of described splitting glass opaque by a certain percentage by the advertising expenditure that advertisement side pays；
Described participant at least includes the side of sharing initiating splitting glass opaque.
The embodiment of the present invention 1 changes the method that middle employing static linkage address is shared in traditional social activity, on the basis of original base link address, adds that can distinguish difference shares the relevant parameter of user.So when other users click the advertisement carried in different linking, also simultaneously it is known that click sharing from which user specifically, thus by with upper type, numerous Internet users can share social activity and share the ad revenue of middle generation, advertisement not only brings arousal effect to advertisement promotion, so that can enough quantify the advertisement value that social networks brings.
Now, the web page interlinkage participate in the side of sharing that the participant of this splitting glass opaque includes initiating sharing, obtaining sharing by the side of sharing, be provided with the access side of incoming end and process and record the advertising platform side of splitting glass opaque.In the embodiment of the present invention 1, in order to reach preferably arousal effect, final distribution of interests does not include by the side of sharing.
Wherein, incoming end shows the advertisement that user sees can be the advertising frame in embedded web page, it is also possible to be whole advertisement page form, it is also possible to be able to jump to the hyperlink of advertisement link.
Embodiment 2:
Consulting Fig. 3, the embodiment of the present invention 2 is similar to embodiment 1, and it is different in that, described according to the renewal advertisement of Client-initiated splitting glass opaque, is included by the advertisement return incoming end after updating:
S301: receive the side's of sharing mark of the described advertisement link opened on incoming end of user and this splitting glass opaque；
S302: the side's of sharing mark is added in described advertisement link, generates and share link；
S303: according to sharing link, arranges the advertisement link made new advances, and new advertisement link is transferred to incoming end.
Now, user is wanted the advertisement link shared to be sent to background system with the side's of sharing mark by incoming end, and by the new advertisement link that background system returns, is pushed to vermicelli or the good friend of user.And background system is after link is shared in generation, it is possible to directly it can be used as advertisement link to return, it is also possible to by built-in rule transcoding, generate the advertisement of short address or picture format, return it into again subsequently.
Embodiment 3:
Consulting Fig. 4, the embodiment of the present invention 3 is similar to embodiment 1, and it is different in that, the described request according to user, and configuration record are shared state parameter and included:
S401: in resource address configuration share state parameter, described in share state parameter include the advertisement and identifier for distinguishing advertising message, for identify incoming end incoming end identify and the described side of sharing mark；
S402: when user opens advertisement link at incoming end or includes the web page interlinkage of advertisement link, incoming end returns advertisement and identifier, incoming end mark and the side's of sharing mark；
S403: generate and new share state parameter.
Wherein, in order to ensure that resource distribution is reasonable, just described in share state parameter and should generate after having new user to click advertisement link.
Embodiment 4:
The embodiment of the present invention 4 is similar to embodiment 3, and it is different in that, described participant includes the side of sharing and the incoming end of initiating splitting glass opaque.
Now, the advertising expenditure being allocated can be fund form, it is also possible to be virtual reward form, for instance integration, electronic coupons etc..
Embodiment 5:
The embodiment of the present invention 5 is similar to embodiment 3, and it is different in that, described participant includes initiating the side of sharing of splitting glass opaque, incoming end and adopting the advertising platform side of described method.Now, advertising platform side both can be independent third-party platform, it is also possible to be integrated on incoming end.
Now, advertising platform side is as the platform of centralized integration advertising resource, and it not only directly contacts from different advertisement sides, and stores and have advertising expenditure information and share state parameter.
Embodiment 6:
Consulting Fig. 5, the embodiment of the present invention 6 provides a kind of advertisement promotion device based on the Internet, specifically includes:
Advertisement transmission unit 501: receive the advertisement of advertisement side, be transferred to incoming end；
Share updating block 502: update advertisement according to Client-initiated splitting glass opaque, the advertisement after updating is returned incoming end；
State parameter shared in record unit 503: the request according to user, configuration record；And expense allocation unit 504: sharing state parameter according to described, the advertising expenditure paid advertisement side distributes to the participant of described splitting glass opaque by pre-defined rule；
Described participant at least includes the side of sharing initiating splitting glass opaque.
In the embodiment of the present invention 6, splitting glass opaque each time, incoming end will receive new advertisement link from background system, and advertisement link is pushed to the user using incoming end, thus realizing dynamically updating the technique effect of chained address.
The technique effect of the embodiment of the present invention 6 is similar to embodiment 1, does not repeat them here.
The embodiment of the present invention 7:
Consulting Fig. 6, the embodiment of the present invention 7 is similar to embodiment 6, and it is different in that, described advertisement transmission unit 501 includes:
Advertisement sorting module 601: receive the advertising message of advertisement side, advertising message is organized into advertisement link form, or by a part of page in described advertising message embedded web page and described webpage is organized into advertisement link form；
Transport module 602: advertisement link is transferred to incoming end.
The partial content of the embodiment of the present invention 7 is similar to embodiment 1, thus, do not repeat them here.
Embodiment 8
Consulting Fig. 7, the embodiment of the present invention 8 is similar to embodiment 6, and it is different in that, described in share updating block 502 and include:
First receiver module 701: receive the side's of sharing mark of the user's described advertisement link opened on incoming end and this splitting glass opaque；
Share link generation module 702: add in described advertisement link by the side's of sharing mark, generate and share link；
Update advertisement module 703: according to sharing link, arrange the advertisement link made new advances, and new advertisement link is transferred to incoming end.
In the embodiment of the present invention 8, technique effect is similar to embodiment 2, does not repeat them here.
Embodiment 9:
Consulting Fig. 8, the embodiment of the present invention 9 is similar to embodiment 6, and it is different in that, described record unit 503 includes:
Configuration module 801: in resource address configuration share state parameter, described in share state parameter include the advertisement and identifier for distinguishing advertising message, for identify incoming end incoming end identify and the described side of sharing mark；
Mark returns module 802: when user opens advertisement link at incoming end or includes the web page interlinkage of advertisement link, and incoming end returns advertisement and identifier, incoming end mark and the side's of sharing mark；
Record generation module 803: generate and new share state parameter.
The technique effect of the embodiment of the present invention 9 is similar to embodiment 3, does not repeat them here.
Embodiment 10:
The embodiment of the present invention 10 is similar to embodiment 9, it is different in that, described participant includes the side of sharing and the incoming end of initiating splitting glass opaque, or described participant includes initiating the side of sharing of splitting glass opaque, incoming end and having the advertising platform side of described device.
Now, advertisement is advertising platform side, not only advertisement, but also simplifies data transmission stream journey, it is simple to improves advertisement and promotes the result of use of device.
The technique effect of the embodiment of the present invention 10 is similar to embodiment 4 and embodiment 5, does not repeat them here.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all any amendment, equivalent replacement and improvement etc. made within the spirit and principles in the present invention, should be included within protection scope of the present invention.
Claims (12)
1. the advertisement promotion method based on the Internet, it is characterised in that specifically include following steps:
Receive the advertisement of advertisement side, be transferred to incoming end；
Update advertisement according to Client-initiated splitting glass opaque, the advertisement after updating is returned incoming end；
State parameter shared in request according to user, configuration record；And share state parameter according to described, the advertising expenditure paid advertisement side distributes to the participant of described splitting glass opaque by subscribing rule；
Described participant at least includes the side of sharing initiating splitting glass opaque.
2. the method for claim 1, it is characterised in that the advertisement of described reception advertisement side, is transferred to incoming end and includes:
Receive the advertising message of advertisement side, advertising message is organized into advertisement link form, or by a part of page in described advertising message embedded web page and described webpage is organized into advertisement link form；
Advertisement link is transferred to incoming end.
3. the method for claim 1, it is characterised in that described according to the renewal advertisement of Client-initiated splitting glass opaque, includes the advertisement return incoming end after updating:
Receive the side's of sharing mark of the described advertisement link opened on incoming end of user and this splitting glass opaque；
The side's of sharing mark is added in described advertisement link, generates and share link；
According to sharing link, arrange the advertisement link made new advances, and new advertisement link is transferred to incoming end.
4. method as claimed in claim 3, it is characterised in that the described request according to user, configuration record are shared state parameter and included:
In resource address configuration share state parameter, described in share state parameter include the advertisement and identifier for distinguishing advertising message, for identify incoming end incoming end identify and the described side of sharing mark；
When user opens advertisement link at incoming end or includes the web page interlinkage of advertisement link, incoming end returns advertisement and identifier, incoming end mark and the side's of sharing mark；
Generate and new share state parameter.
5. the method as according to any one of Claims 1-4, it is characterised in that described participant includes the side of sharing and the incoming end of initiating splitting glass opaque.
6. the method as according to any one of Claims 1-4, it is characterised in that described participant includes initiating the side of sharing of splitting glass opaque, incoming end and adopting the advertising platform side of described method.
7. the advertisement promotion device based on the Internet, it is characterised in that specifically include:
Advertisement transmission unit: receive the advertisement of advertisement side, be transferred to incoming end；
Share updating block: update advertisement according to Client-initiated splitting glass opaque, the advertisement after updating is returned incoming end；
State parameter shared in record unit: the request according to user, configuration record；And expense allocation unit: sharing state parameter according to described, the advertising expenditure paid advertisement side distributes to the participant of described splitting glass opaque by pre-defined rule；
Described participant at least includes the side of sharing initiating splitting glass opaque.
8. device as claimed in claim 7, it is characterised in that described advertisement integral unit includes:
Advertisement sorting module: receive the advertising message of advertisement side, advertising message is organized into advertisement link form, or by a part of page in described advertising message embedded web page and described webpage is organized into advertisement link form；
Transport module: advertisement link is transferred to incoming end.
9. device as claimed in claim 7, it is characterised in that described in share updating block and include:
First receiver module: receive the side's of sharing mark of the user's described advertisement link opened on incoming end and this splitting glass opaque；
Share link generation module: add in described advertisement link by the side's of sharing mark, generate and share link；
Update advertisement module: according to sharing link, arrange the advertisement link made new advances, and new advertisement link is transferred to incoming end.
10. device as claimed in claim 9, it is characterised in that described record unit includes:
Configuration module: in resource address configuration share state parameter, described in share state parameter include the advertisement and identifier for distinguishing advertising message, for identify incoming end incoming end identify and the described side of sharing mark；
Mark returns module: when user opens advertisement link at incoming end or includes the web page interlinkage of advertisement link, and incoming end returns advertisement and identifier, incoming end mark and the side's of sharing mark；
Record generation module: generate and new share state parameter.
11. the device as according to any one of claim 7 to 10, it is characterised in that described participant includes the side of sharing and the incoming end of initiating splitting glass opaque.
12. the device as according to any one of claim 7 to 10, it is characterised in that described participant includes initiating the side of sharing of splitting glass opaque, incoming end and having the advertising platform side of described device.
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| CN201610071971.4A CN105741141A (en) | 2016-02-02 | 2016-02-02 | Internet-based advertisement promotion method and device |
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| CN201610071971.4A CN105741141A (en) | 2016-02-02 | 2016-02-02 | Internet-based advertisement promotion method and device |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106487907A (en) * | 2016-11-01 | 2017-03-08 | 美信网络技术有限公司 | The sharing method of promotion message and system |
| CN106875214A (en) * | 2017-01-13 | 2017-06-20 | 深圳市智慧交通有限公司 | A kind of advertisement sending method shared based on circle of friends and system |
| CN107025564A (en) * | 2016-01-29 | 2017-08-08 | 深圳市艾特大师网络科技有限公司 | A kind of processing method for works, apparatus and system |
| CN107451864A (en) * | 2017-07-31 | 2017-12-08 | 合肥光照信息科技有限公司 | A kind of computer network Merchandising systems and method |
| CN108182575A (en) * | 2018-01-25 | 2018-06-19 | 青柠知享科技（深圳）有限公司 | A kind of realization system and method for the multi-party income real time settlement of internet electric business |
| CN109074591A (en) * | 2016-12-15 | 2018-12-21 | S·阿鲁穆加姆 | URL for tracking user shares historic villages and towns |
| CN110097390A (en) * | 2018-08-21 | 2019-08-06 | 北京小客网络科技有限公司 | A kind of advertisement promotion method, system and computer program product based on sharing forwarding |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107025564A (en) * | 2016-01-29 | 2017-08-08 | 深圳市艾特大师网络科技有限公司 | A kind of processing method for works, apparatus and system |
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| CN106875214A (en) * | 2017-01-13 | 2017-06-20 | 深圳市智慧交通有限公司 | A kind of advertisement sending method shared based on circle of friends and system |
| CN107451864A (en) * | 2017-07-31 | 2017-12-08 | 合肥光照信息科技有限公司 | A kind of computer network Merchandising systems and method |
| CN108182575A (en) * | 2018-01-25 | 2018-06-19 | 青柠知享科技（深圳）有限公司 | A kind of realization system and method for the multi-party income real time settlement of internet electric business |
| CN110097390A (en) * | 2018-08-21 | 2019-08-06 | 北京小客网络科技有限公司 | A kind of advertisement promotion method, system and computer program product based on sharing forwarding |
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Application publication date: 20160706 |