CN105407076A - Method and system for achieving media bridge - Google Patents
Method and system for achieving media bridge Download PDFInfo
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- CN105407076A CN105407076A CN201410468023.5A CN201410468023A CN105407076A CN 105407076 A CN105407076 A CN 105407076A CN 201410468023 A CN201410468023 A CN 201410468023A CN 105407076 A CN105407076 A CN 105407076A
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Abstract
The invention discloses a method and system for achieving a media bridge. The method comprises the steps in which, a new media interface acquires user data from a new media open platform and transmits to a data analysis unit for data analysis; the data analysis unit analyzes the user data, obtains the analyzed data and transmits to a tradition media interface; and the traditional media interface transmits the analyzed data to a traditional media platform for display. In an embodiment of the invention, by opening an interface for the new media open platform as a forwarding agent, a plurality of bridging platforms can serve one traditional media official account. The invention provides REST API so as to provide services safely and reasonably for traditional media APPS and achieves data sharing among the APPs. The invention offers a unified user center service to all traditional media APPs, and establishes a points system based on new media users. On the basis of the user data, user behavior analysis can be conducted to provide useful statistical information for traditional media and improve user perception.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of media bridge implementation method and system.
Background technology
Along with the development of Internet technology, new media is the media modalities occurred under new technical support system, as digizine, digital newspaper, digital broadcasting, SMS, mobile TV, network, desktop window, Digital Television, digital movie, touch media etc.Relative to the media in newpapers and periodicals, open air, broadcast, TV four great tradition meaning.
The development of new media, has driven the generation of a large amount of new media platform, has related to the every aspect of daily life.Such as, typical new media platform is as follows:
Blog class: as sina blog, Bloger
Micro-blog: Twitter, Sina's microblogging, Baidu i mhkc
Blog class: as Sina's blog, Podcastalley
Dimension base class: as wikipedia, Baidupedia
55 BBS, BBS, such as Discuz!
SNS (social networks) class: as Facebook, school net
Contents community class: as photo (Flickr), bookmark (Del.icio.us), bean cotyledon, video (Youtube).
Media bridge is the technical solution of a kind of novel connection new media and traditional media, as same bridge block, new media platform and traditional media is linked together, thus makes traditional media obtain new development vitality.It is interconnected that the core of media bridge technology is between traditional media and new media platform, does a large amount of improvement, to adapt to the demand of traditional media to realize interconnected needs to new media platform.
Along with the development of new media, the market atrophy gradually of traditional media.For keeping life, traditional media is paddled new media field, explores feasible cooperative mechanism.The user data that new media enriches and user behavior data become the focus of traditional media.How get up to become the problem of traditional media and relevant industries thinking by the data of new media and traditional media bridge joint.Such as, how the real-time comments of certain focus incident in microblogging is pushed to studio.New media does not ignore the existence of this cry, each large SNS website variable body open platform, and this is also for the access of traditional media provides possibility.
But mode and the content of existing new media and traditional media bridge joint are single, have just done the expansion of some new media opening API.To the analysis of user data with utilize fairly simple, lack the Collection and analysis to real-time interactive information.Thus need badly and want one can support new media and traditional media slitless connection, help traditional media to realize the platform of new media docking transformation.
Summary of the invention
The invention provides a kind of media bridge implementation method and system, in order to solve the problem of docking between new media platform with traditional media platform in prior art.
The invention provides a kind of media bridge implementation method, comprising:
New media interface obtains user data from new media open platform and sends data analysis unit and carries out data analysis;
Data analysis unit analyzes described user data, obtains analyzing data, and sends to traditional media interface;
Described analysis data are sent traditional media platform by traditional media interface shows.
Described method also comprises:
Described new media interface obtains user profile from new media open platform, and described user profile is sent customer center;
Customer center stores described user profile.
Described method also comprises:
Described data analysis unit is analyzed described user data and is sent to agent unit;
Described user data is forwarded third party's media platform by described agent unit to be shown.
Described method also comprises:
Described new media interface is connected with new media open platform, and forwards the information of new media open platform transmission; Also for forwarding data analytic unit for the response message of user data to new media open platform.
Described method also comprises:
Described new media interface is connected with at least one new media open platform.
A kind of media bridge realizes system, comprising:
New media interface unit, for obtaining user data from new media open platform and sending data analysis unit;
Data analysis unit, for analyzing described user data, obtaining analyzing data, and sending to traditional media interface unit;
Traditional media interface unit, shows for described analysis data are sent traditional media platform.
Described system also comprises:
Customer center, for receiving the user profile that described new media interface unit obtains from new media open platform, and stores.
Described system also comprises:
Agent unit, for receiving the described user data after the analysis of described data analysis unit;
Described user data is forwarded third party's media platform show.
Described new media interface unit is connected with new media open platform, and forwards the information of new media open platform transmission;
Described new media interface unit also for forwarding data analytic unit for the response message of user data to new media open platform.
Described new media interface unit is connected with at least one new media open platform.
In the embodiment of the present invention, obtain user data by new media interface from new media open platform and send data analysis unit and carry out data analysis; Data analysis unit analyzes user data, obtains analyzing data, and sends to traditional media interface; Analysis data are sent traditional media platform by traditional media interface shows.The embodiment of the present invention, by doing Forward Proxy to new media open platform open interface, realizes multiple bridge joint platform service traditional media public number.RESTAPI safety be provided and reasonably provide service to traditional media APP, achieving the data sharing between APP.Provide unified customer center service to the APP that traditional media is all, set up the integration system based on new media user-center.Based on the data of user, can user behavior analysis be done, provide practicality statistical information to traditional media, improve user awareness.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
A kind of media bridge implementation method principle flow chart that Fig. 1 provides for the embodiment of the present invention 1;
A kind of media bridge that Fig. 2 provides for the embodiment of the present invention 2 realizes system configuration schematic diagram.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
As shown in Figure 1, be a kind of media bridge implementation method principle flow chart that the embodiment of the present invention 1 provides, wherein,
Step 11, new media interface obtains user data from new media open platform and sends data analysis unit and carries out data analysis.
The present embodiment is first in user and the mutual process of SNS, and user data is imported into media bridge service provider in SNS service provider.The basic conception of media bridge is exactly between new media and traditional media, build the bridge interconnected, and traditional media can be achieved a butt joint with new media.
SNS (SocialNetworkSite) i.e. social networks is the conventional form of expression of new media.Refer to person-to-person relational network, this website based on social networking relationships system thinking is exactly social network website (SNS website).SNS also refers to SocialNetworkSoftware, social network software, is one and adopts distributed computing technology, is generally adopt P2P technology, and the next generation of structure is based on the network foundation software of individual.
Social networks is a platform normally, sets up the connection of interpersonal community network or social relationships.Such as, benefits-sharing, activity, background or real-life connection.A social network service, comprises the social bond and various Additional Services that represent each user (normally a configuration file).Most of social network services is the service of network on-line communities, and provides user in the means of internet interactive, as Email and instant message.Sometimes be considered to a social networking service, but say in the broader sense, social network services typically refers to the service centered by individual, and centered by Internet community service group.Social network sites allow user their network share they idea, picture, article, activity, event.Such as, common micro-letter, microblogging etc. can regard a kind of social networks as, be also the embodiment of the present invention for new media open platform.
For micro-letter, micro-letter open platform provides interface for third party's mobile process, makes user the content of third party's program can be distributed to good friend or share to circle of friends, and third party content obtains by micro-letter platform and propagates widely.In fact micro-letter open platform serves and collects third party content, promotes the effect that user shares and enlivens, and as next step development, probably develops into private service for life platform.
As a rule, access micro-letter open platform, need following step:
Register micro-letter public account, suggestion developer registration service number, can obtain all advanced interface after service certification;
Verifying interface by filling in the configuration of interface readjustment, message and the request of user after correct configuration, can be received in service end;
After applying for micro-letter authentication success, service number can obtain all advanced interface, is the personalized service that user provides experience better.
Afterwards, by micro-letter public account is set to developer's pattern, and the information of this public's account all can be set to forward corresponding server, just can realize from micro-letter open platform obtaining information.That is, new media interface can obtain user data from micro-letter open platform.
New media interface, after acquisition user data, needs user data to send data analysis unit analysis.
Step 12, data analysis unit analyzes user data, obtains analyzing data, and sends to traditional media interface.
In fact, the user data that data analysis unit obtains from new media interface is only the information that new media open platform forwards, comprising various message data content.Such as, comprise user's name, user's request, user for application message etc., need to classify to these information, gather, analyze, can user behavior analysis be carried out.
User behavior analysis, refer to when obtaining website visiting amount master data, relevant data is added up, analyzes, therefrom find the rule of user's access websites, and these rules are combined with net marketing strategy etc., thus find possibility Problems existing in current network marketing activity, and provide foundation for revising or reformulate net marketing strategy further.By the data analysis obtained user behavior monitoring, can allow enterprise more in detail, be well understood to the behavioural habits of user, thus find out the enterprise marketing such as website, channels environment Problems existing, contribute to enterprise and excavate the high conversion page, make the marketing of enterprise more accurate, effective, raising business conversion ratio, thus the ad revenue of enterprise.
User behavior analysis can comprise following selective analysis data:
The area of source of user, incoming road domain name and the page;
User website the time of staying, jump out rate, return visit person, new visitor, pay a return visit number of times, pay a return visit number of days of being separated by;
Registered user and nonregistered user, analyze between the two browse custom;
Keyword in the search engine that user uses, keyword, association keyword and station;
User selects which type of entry form (advertisement or web portal link) more effective;
Whether reasonable user's access websites flow process, be used for analyzing page structure design;
The webpage hotspot graph distributed data of user on the page and web overlay data;
User is in the visit capacity situation etc. of Different periods:
Whether user is for the fancy grade of the font color of website.
Data analysis unit is not carry out optimization at once for user data in one's hands, but the data cases before record, the Data Integration of a series of dimension will be carried out after record.Can say, data analysis and arrangement are carried out and are very helpful to later optimization.I emphasizes basis very much always, and we do web information flow will be good at log, Operation Log, and abnormal log all wants have something to base on.Perhaps you can feel pretty troublesome for the moment, but can remove your later a lot of errors from.
Give an example: except basic to include, outer chain, Anchor Text, UV, keyword rank etc., you are at least also noted that, visitor's Area distribution situation, channel traffic conditions, page click behavior etc., and search flow and ad traffic will be distinguished.
In fact, the kind of user behavior analysis has a variety of, and data analysis unit only needs the user data of needs to carry out analyzing and processing.Traditional media is different from new media, and the requirement for media bridge is also different, and overall data analysis requirements carries out according to the demand of follow-up traditional media.
After data analysis, obtain the analysis data of user data, these analysis data are sent to traditional media interface.
Step 13, analysis data are sent traditional media platform by traditional media interface shows.
Traditional media interface is used for being connected with traditional media, and with traditional media exchange correlation data.Because traditional media is different from new media, cannot realize docking with the direct of new media, thus, need traditional media periphery to carry out the exploitation of corresponding APP, thus be easy to realize and the docking of media bridge.
Traditional media interface is realized and the docking of traditional media by open RESTAPI.REST observes whole network from the angle of resource, and the resource be distributed in everywhere is determined by URI, and the application of client carrys out the representation of Gains resources by URI.Obtaining these table notes of the ancient Chinese causes these application programs to change its state.Along with the representation of continuous Gains resources, client application is constantly changing its state, so-called declarative state transitions (RepresentationalStateTransfer).
This viewpoint is not fabricated without foundation, but by the function mode of observing current Web the Internet abstract out.RoyFielding thinks, " design good network application and show as a series of webpage; the virtual state machine that these webpages can be regarded as, user selects these links to cause next web-page transmission to be presented to the people of use to user side, and this is just representing the transformation of state.”
REST is design style instead of standard.REST is usually based on use HTTP, URI, and these existing pandemic protocol and standards of XML and HTML.Resource is specified by URI.Comprise acquisition, establishment, amendment to the operation of resource and delete resource, these operate GET, POST, PUT and DELETE method that just in time corresponding http protocol provides.Operating resource is carried out by the form of expression of operating resource.The form of expression of resource is then XML or HTML, depends on that reader is machine or people, is client software or the web browser of consumption web services.It can certainly be any other form.
The requirement of REST: client and server structure, connection protocol have Stateless, can utilize Cache mechanism gain performance, the system of stratification, with needing code-Javascript (optional).
RESTfulWeb service (also referred to as RESTfulWebAPI) is one and uses HTTP and follow the Web service of REST principle.It defines from following three aspect resources: URI, such as: http://example.com/resources/.§ Web service accepts and the Internet media type returned, such as: JSON, XML, YAML etc.A series of requesting methods (such as: POST, GET, PUT or DELETE) that § Web service is supported on the resource.This table lists the typical use of the HTTP request method when realizing RESTfulWeb service.
Unlike the Web service based on SOAP, RESTfulWeb service " formally " standard not.This is because REST is a kind of framework, and SOAP is an agreement.Although REST is not a standard, other various standards (such as HTTP, URL, XML, PNG etc.) can be used when realizing RESTfulWeb service.
The advantage of REST is to utilize buffer memory Cache to improve response speed.The Stateless of communication itself can allow the difference request in a series of request of the process of different servers, improves the autgmentability of server.Namely browser can be used as client, simplifies software requirement.Be superimposed upon the mechanism on http protocol relative to other, the software dependence of REST is less.Do not need extra Grid Resource Discovery Mechanism.Long-term compatibility in software engineering evolution is better.
By with the docking of traditional media, media bridge can by the relevant user data of new media after treatment, send to traditional media to show, meanwhile, also the relevant information of traditional media can be fed back to new media open platform by media bridge.
Further, new media interface obtains user profile from new media open platform, and user profile is sent customer center; Customer center storing subscriber information.Customer center is the necessary composition of a media bridge, and all user profile is stored in customer center.Customer center not only can be classified to user, analyze, mandate etc., even can give corresponding attribute, integration, community function etc. to user.Meanwhile, for the use of media bridge, customer center also can take corresponding authentication function.
Further, data analysis unit is analyzed user data and is sent to agent unit; User data is forwarded third party's media platform by agent unit to be shown.
In fact, media bridge, except needs connect new media and traditional media, also needs to connect some third-party platforms, is used for docking some application etc.Meanwhile, for the information needing third party to obtain in traditional media or new media platform, also need to be obtained by media bridge.Thus, need an agent unit, be used for acting on behalf of the business of third-party platform.Such as, can act on behalf of third-party platform user mandate, certification, third-party platform and the docking between new media open platform, traditional media platform or the information agency between the different the 3rd platform.
New media interface is connected with new media open platform, and forwards the information of new media open platform transmission; Also for forwarding data analytic unit for the response message of user data to new media open platform.
New media interface is connected with at least one new media open platform.In fact, multiple new media open platform can be docked.
The embodiment of the present invention obtains user data by new media interface from new media open platform and sends data analysis unit and carry out data analysis; Data analysis unit analyzes user data, obtains analyzing data, and sends to traditional media interface; Analysis data are sent traditional media platform by traditional media interface shows.The embodiment of the present invention, by doing Forward Proxy to new media open platform open interface, realizes multiple bridge joint platform service traditional media public number.RESTAPI safety be provided and reasonably provide service to traditional media APP, achieving the data sharing between APP.Provide unified customer center service to the APP that traditional media is all, set up the integration system based on new media user-center.Based on the data of user, can user behavior analysis be done, provide practicality statistical information to traditional media, improve user awareness.
As shown in Figure 2, a kind of media bridge provided for the embodiment of the present invention 2 realizes system configuration schematic diagram, wherein,
New media interface unit 21, for obtaining user data from new media open platform and sending data analysis unit 22;
Data analysis unit 22, for analyzing user data, obtaining analyzing data, and sending to traditional media interface unit 23;
Traditional media interface unit 23, shows for analysis data are sent traditional media platform.
Especially, said system also comprises customer center 24, for receiving the user profile that new media interface unit obtains from new media open platform, and stores.
Especially, said system also comprises agent unit 25, for receiving the user data after data analysis unit 22 analysis;
User data is forwarded third party's media platform to show.
Especially, in said system, new media interface unit 21 is connected with new media open platform, and forwards the information of new media open platform transmission;
New media interface unit 21 also for forwarding data analytic unit for the response message of user data to new media open platform.
Especially, in said system, new media interface unit 21 is connected with at least one new media open platform.
In sum, in the embodiment of the present invention, obtain user data by new media interface from new media open platform and send data analysis unit and carry out data analysis; Data analysis unit analyzes user data, obtains analyzing data, and sends to traditional media interface; Analysis data are sent traditional media platform by traditional media interface shows.The embodiment of the present invention, by doing Forward Proxy to new media open platform open interface, realizes multiple bridge joint platform service traditional media public number.RESTAPI safety be provided and reasonably provide service to traditional media APP, achieving the data sharing between APP.Provide unified customer center service to the APP that traditional media is all, set up the integration system based on new media user-center.Based on the data of user, can user behavior analysis be done, provide practicality statistical information to traditional media, improve user awareness.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a media bridge implementation method, is characterized in that, comprising:
New media interface obtains user data from new media open platform and sends data analysis unit and carries out data analysis;
Data analysis unit analyzes described user data, obtains analyzing data, and sends to traditional media interface;
Described analysis data are sent traditional media platform by traditional media interface shows.
2. the method for claim 1, is characterized in that, described method also comprises:
Described new media interface obtains user profile from new media open platform, and described user profile is sent customer center;
Customer center stores described user profile.
3. the method for claim 1, is characterized in that, described method also comprises:
Described data analysis unit is analyzed described user data and is sent to agent unit;
Described user data is forwarded third party's media platform by described agent unit to be shown.
4. the method for claim 1, is characterized in that, described method also comprises:
Described new media interface is connected with new media open platform, and forwards the information of new media open platform transmission; Also for forwarding data analytic unit for the response message of user data to new media open platform.
5. the method for claim 1, is characterized in that, described method also comprises:
Described new media interface is connected with at least one new media open platform.
6. media bridge realizes a system, it is characterized in that, comprising:
New media interface unit, for obtaining user data from new media open platform and sending data analysis unit;
Data analysis unit, for analyzing described user data, obtaining analyzing data, and sending to traditional media interface unit;
Traditional media interface unit, shows for described analysis data are sent traditional media platform.
7. system as claimed in claim 6, it is characterized in that, described system also comprises:
Customer center, for receiving the user profile that described new media interface unit obtains from new media open platform, and stores.
8. system as claimed in claim 6, it is characterized in that, described system also comprises:
Agent unit, for receiving the described user data after the analysis of described data analysis unit;
Described user data is forwarded third party's media platform show.
9. system as claimed in claim 6, it is characterized in that, described new media interface unit is connected with new media open platform, and forwards the information of new media open platform transmission;
Described new media interface unit also for forwarding data analytic unit for the response message of user data to new media open platform.
10. system as claimed in claim 6, it is characterized in that, described new media interface unit is connected with at least one new media open platform.
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| CN108846060A (en) * | 2018-06-01 | 2018-11-20 | 深圳市茁壮网络股份有限公司 | A kind of method and device of amended record matchmaker standing breath |
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