CN105701687A - User behavior-based data processing method and apparatus - Google Patents
User behavior-based data processing method and apparatus Download PDFInfo
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- CN105701687A CN105701687A CN201610089906.4A CN201610089906A CN105701687A CN 105701687 A CN105701687 A CN 105701687A CN 201610089906 A CN201610089906 A CN 201610089906A CN 105701687 A CN105701687 A CN 105701687A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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Abstract
An embodiment of the invention provides a user behavior-based data processing method. The method comprises the following steps: obtaining the time a user spends in at least one designated area, and determining corresponding discount parameters of the user according to the time a user spends in at least one designated area. After the time a user spends in each designated area is obtained, the user can be provided with different discount parameters according to the time a user spends in each designated area. The method can be applied to offline shopping, competitive commodity prices can be provided on the premise that commodity quality experience of the user is guaranteed, and therefore user experience can be improved. Moreover, the embodiment of the invention provides a user behavior-based data processing apparatus.
Description
Technical field
Embodiments of the present invention relate to technical field of data processing, more specifically, embodiments of the present invention relate to a kind of data processing method based on user behavior and device。
Background technology
This part is it is intended that the embodiments of the present invention stated in claims provide background or context。Description herein is not because including just admitting in this part to be prior art。
Development along with e-commerce technology, increasing user selects at online purchase commodity, it makes the home-confined commodity being just commercially available needs of user, significantly facilitate user, the behavior of user's online purchase commodity can be referred to as " buying on line ", corresponding is " buying under line ", and namely user buys commodity by solid shop。" buy " advantage having " buying on line " incomparable under line, wherein it is mainly manifested in " buying on line " mode, user cannot see that commodity are in kind, judge only by descriptive labelling or other purchase field feedbacks, but it is not inconsistent with the commodity in oneself imagination in a lot of situation of commodity that user " buys on line ", have impact on Consumer's Experience。And " buying under line " mode is absent from this problem。
Summary of the invention
But, for " buying on line ", businessman often provides the user the reason of more competitive commodity price, therefore, in the prior art, although " buying " commodity under line, compared to " buying on line " commodity, there is its incomparable advantage, but it is because more competitive " buying on the line " commodity basis making major part user still select commercial quality experience poor of commodity price。
For this, it is also very desirable to " buying under line " mode of a kind of improvement, so that " buying under line " mode is more competitive, in commodity price and commercial quality two, meets user's request simultaneously, improve Consumer's Experience。
In the present context, embodiments of the present invention expectation provides a kind of data processing method based on user behavior and device。
In the first aspect of embodiment of the present invention, it is provided that a kind of data processing method based on user behavior, including:
Obtain user and specify the time of staying in region at least one；
The time of staying in region is specified to determine the discount parameter that this user is corresponding according to what obtain at least one。
In the second aspect of embodiment of the present invention, it is provided that a kind of data processing equipment based on user behavior, including:
Acquiring unit, specifies the time of staying in region for obtaining user at least one；
Determine unit, for specifying the time of staying in region to determine the discount parameter that this user is corresponding according to what obtain at least one。
In the third aspect of embodiment of the present invention, provide a kind of data processing equipment based on user behavior, such as, memorizer and processor can be included, wherein, processor may be used for reading the program in memorizer, performs following process: obtains user and specifies the time of staying in region at least one；The time of staying in region is specified to determine the discount parameter that this user is corresponding according to what obtain at least one。
In the fourth aspect of embodiment of the present invention, it is provided that a kind of program product, it includes program code, when executed, performs procedure below: obtains user and specifies the time of staying in region at least one；The time of staying in region is specified to determine the discount parameter that this user is corresponding according to what obtain at least one。
The data processing method based on user behavior according to embodiment of the present invention and device, can pass through to obtain user's time of staying in each appointment region, different discount parameters is provided the user according to specifying the time of staying in region at each, the method can apply under line in shopping, achieve under ensureing the premise that user's commercial quality is experienced, competitive commodity price is provided, thus, bring better experience for user。
Accompanying drawing explanation
Reading detailed description below by reference accompanying drawing, above-mentioned and other purposes of exemplary embodiment of the invention, feature and advantage will become prone to understand。In the accompanying drawings, illustrate some embodiments of the present invention by way of example, and not by way of limitation, wherein:
Fig. 1 a schematically shows the floor map according to solid shop of doing shopping under the line of embodiment of the present invention；
Fig. 1 b schematically shows the network architecture schematic diagram realizing the data processing method based on user behavior according to embodiment of the present invention；
The user that Fig. 2 schematically shows according to embodiment of the present invention is specifying the time of staying and the discount corresponding relation schematic diagram in region；
Fig. 3 a schematically shows the data processing method implementing procedure schematic diagram based on user behavior according to embodiment of the present invention；
Fig. 3 b schematically shows the database table structure schematic diagram that the data processing server according to embodiment of the present invention stores；
Fig. 4 schematically shows the structural representation of data processing equipment based on user behavior according to another embodiment of the present invention；
In the accompanying drawings, identical or corresponding label represents identical or corresponding part。
Detailed description of the invention
Principles of the invention and spirit are described below with reference to some illustrative embodiments。Should be appreciated that providing these embodiments is only used to make those skilled in the art better understood when and then realize the present invention, and the scope being not intended to limit the present invention in any manner。On the contrary, it is provided that these embodiments are to make the disclosure more thorough and complete, and the scope of the present disclosure can intactly convey to those skilled in the art。
One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method or computer program。Therefore, the disclosure can be implemented as following form, it may be assumed that the form that hardware, completely software (including firmware, resident software, microcode etc.), or hardware and software completely combines。
According to the embodiment of the present invention, it is proposed that a kind of data processing method based on user behavior and device。
In this article, it is to be understood that any number of elements in accompanying drawing is all unrestricted for example, and any name is only used for distinguishing, and does not have any limitation。
Below with reference to some representative embodiments of the present invention, explaination principles of the invention and spirit in detail。
Summary of the invention
The inventors discovered that, in online lower shopping scene, although it ensure that user's commercial quality is experienced, but due to the commodity price difference provided of doing shopping in its commodity price and line so that user is more willing to select to buy on line。
For this, embodiments provide a kind of data processing method based on user behavior, by gathering related data during user's lower purchase commodity online, and provide the user certain commodity price discount according to the data gathered, allow users to while buying high-quality commodity, enjoy more preferential commodity price, improve and under line, buy commodity competitiveness and the shopping enjoyment that scene provides。
After the ultimate principle describing the present invention, introduce the various non-limiting embodiment of the present invention in detail below。
Application scenarios overview
With reference first to Fig. 1 a, it is the floor map of solid shop of doing shopping under line。In order to realize the embodiment of the present invention, shop can be divided into several region in advance, for the shop selling clothing, wherein can include fitting region (region 1 in such as Fig. 1 a), fitting holding areas (region 2 in such as Fig. 1 a), region (region 5 in such as Fig. 1 a) selected by cash register region (region 3 in such as Fig. 1 a), cash register holding areas (region 4 in such as Fig. 1 a) and commodity。When being embodied as, it is possible to gateway is set in each region divided, at gateway place installation data harvester, to gather the time of the into or out regional of user。Certainly, when being embodied as, it is also possible at the gateway place installation data harvester in each shop, the time in shop is entered and left gathering user。When being embodied as, it is possible to identified by data acquisition unit and distinguish the data that regional gathers, namely data acquisition unit mark is one to one with area identification。
Based on this, as shown in Figure 1 b, it is for realizing the network architecture schematic diagram of the data processing method based on user behavior in the embodiment of the present invention, including: it is arranged at regional and the data acquisition unit 11 at gateway, shop place, data processing server 12, user terminal 13, user 10 can pass through user terminal 13 and interact with data processing server 12, it is advantageous to, difference according to practical application scene, POS terminal (PointofSale, point-of-sale terminal) 14 can also be included。
Wherein, data acquisition unit 11, user terminal 13 and POS terminal 14 can be passed through communication network and communicate with data processing server 12, this communication network can be wide area network, it can also be LAN, user terminal 13 can be portable equipment (such as: mobile phone, flat board, notebook computer etc.), can also being PC (PC, PersonalComputer), data processing server 12 can be any server apparatus that can carry out data process。
Illustrative methods
Below in conjunction with the application scenarios of Fig. 1 a and Fig. 1 b, with reference to Fig. 3 a, the data processing method based on user behavior according to exemplary embodiment of the invention is described。It should be noted that above-mentioned application scenarios is for only for ease of the spirit and principle of understanding the present invention and illustrates, embodiments of the present invention are unrestricted in this regard。On the contrary, embodiments of the present invention can apply to any scene of being suitable for。
In the embodiment of the present invention, it is possible to arrange different discounts for user in the time of staying specifying region, as in figure 2 it is shown, it is user is specifying the time of staying and the discount corresponding relation schematic diagram in region。Area identification can be determined according to the data acquisition unit mark installed in this region, and when being namely embodied as, the corresponding relation between the mark of the data acquisition unit installed in the area identification in each region and this region is fixing。Each businessman can arrange corresponding discount according to being actually needed of self, for instance, the above-mentioned shop selling clothing can setting area 5 be A1, and region 2 is A2。
As shown in Figure 3 a, the data processing method implementing procedure schematic diagram based on user behavior provided for the embodiment of the present invention, it is possible to comprise the following steps:
S31, acquisition user specify the time of staying in region at least one。
Wherein, obtain user and can determine that user enters the second time specified the region very first time with leave appointment region according to the data of data acquisition unit collection at least one time of staying specifying region, calculate the described very first time and the time difference of described second time, as described user time of staying in described appointment region。
When being embodied as, according to the difference implementing scene, the mode that data acquisition unit gathers data is different, and accordingly, data processing server determines that the mode of the very first time and the second time is also different, described in detail below it:
The first embodiment, data acquisition unit are facial image acquisition device, for instance, data acquisition unit can be photographic head。
Under this embodiment, it is possible to be provided with photographic head at the gateway place in each region, to gather the face-image of the user entering and leaving this region。Data acquisition unit is transmitted to data processing server after collecting the face-image of user。Data processing server is by being identified distinguishing different users to the face-image of the user of data acquisition unit collection。Such as, namely it be identified often receiving a user's face image by data processing server, whether to receive the face-image of this user before judging。If it is not, then distribute an ID for this user, this ID can according to the time sequencing number consecutively of the different user identified。Follow-up, if again receive the face-image of distributing user mark, data server only needs to add corresponding time data record according to its corresponding ID。As shown in Figure 3 b, it stores the data list structure schematic diagram of the time data that data acquisition unit reports for data processing server。
So, data processing server can determine the very first time that user enters in a certain appointment region and the second time leaving this appointment region according to the data of record。For Fig. 3 b, the user U1 of data processing server record has 3 in the time data of region A1, then data processing server may determine that the time the earliest is the very first time, time the latest was the second time, assume that T1, T2, T3 are arranged in order sequentially in time, then data processing server may determine that the very first time is T1, and the second time was T3, and the user U1 time of staying in region 1 is T3-T1。
Based on this kind of embodiment, data processing server can receive the user's face image that face image collecting device gathers when user comes in and goes out and specifies region, determine that the time receiving this user's face image first is the very first time, it is determined that the time finally receiving face-image was the second time。
The in/out mouth that above-mentioned embodiment is applicable to specifying region to arrange is identical, certainly, when being embodied as, region can also specified to be respectively provided with outlet and entrance, accordingly, it is possible to be respectively mounted facial image acquisition device in outlet and porch and enter the image in this appointment region to gather user respectively and leave the image in this appointment region。
Based on this kind of embodiment, according to following steps, data processing server can determine that user enters the very first time specifying region and leaves the second time specifying region:
Step 1, reception are installed on the face-image of the described user specifying the facial image acquisition device in region to gather when user enters described appointment region, it is determined that the time receiving face-image first is the very first time。
The face-image of the user that step 2, reception face image collecting device gather when user leaves described appointment region, it is determined that the time finally receiving face-image was the second time。
Obviously, this embodiment is compared to arranging an in/out mouth, it is necessary to the facial image acquisition device of installation is more, and the hardware cost adding businessman puts into。
It should be noted that, owing to user is likely to repeatedly buy commodity in same businessman in the different time periods, such as, same user all buys commodity in same businessman at per weekend interior at one month, so, the data that data processing server stores for this user include historical data, in order to improve data statistics result accuracy, data processing server is when determining the very first time and the second time, need to arrange a data statistics cycle, carry out adding up just for the data in current data measurement period。Such as, this data statistics cycle could be arranged to consecutive days, namely adds up only for same user data within a consecutive days。In order to make data statistics result more accurate, this data statistics cycle can be determined according to user's last user check-out time, namely adds up only for the data of record after user's check-out time last time of record in system。
Additionally, when being embodied as, owing to subregion is likely open space, such as, region 5 in the shop of above-mentioned sale clothing, open space arranges in/out mouth relative difficulty, therefore, when being embodied as, region except the 1-4 of region can be defined as region 5, when determining user time of staying in region 5, can determine, in the time of shop in/out mouth, the time of staying that user is total in shop according to user, and what utilization was determined, total residence time in this shop deducts sum between stopping in the 1-4 of region and obtains user's time of staying in region 5。
The second embodiment, data acquisition unit are brushing card device。
Under this embodiment, user needs the member card of pre-first to file merchant issued, or user is when entering in shop, it is that user provides a member card by businessman, this member card can be entity card, it is also possible to for electronic cards, distinguishes different users according to member card mark。
Concrete, user is when coming in and going out each region, can actively sense on the data acquisition unit that this gateway, region place installs, the subscriber card that user carries with can also be automatically sensed by data acquisition unit, wherein, if member card is electronic cards, then data acquisition unit can sense, by short-range communication modes such as NFC (near-field communication), the electronic cards that user carries。Data acquisition unit gathers user and comes in and goes out time in certain region and member card mark, and time and the member card mark of collection are reported data processing server。Similar with the first embodiment, data processing server can adopt the data that the tables of data storage shown in Fig. 3 b receives, and ID therein is the member card mark in this example。
Thus, data processing server can determine the very first time and the second time in such a way: receives the time that data acquisition unit reports, that described user comes in and goes out described appointment region, and determining that the user received first is the very first time at come in and go out time in described region, it is determined that the user finally received was the second time at come in and go out time in described region。
Similar with the first embodiment, the in/out mouth that aforesaid way is applicable to specifying region to arrange is identical, certainly, when being embodied as, region can also specified to be respectively provided with outlet and entrance, accordingly, data acquisition unit can be respectively mounted in outlet and porch enter time in this appointment region and subscriber card mark to gather user respectively and leave time and the subscriber card mark in this appointment region, obviously, this embodiment is compared to arranging an in/out mouth, needing data acquisition harvester to be mounted more, the hardware cost that also can increase businessman puts into。
Based on this kind of embodiment, data processing server can determine that user enters the very first time specifying region and leaves the second time specifying region in such a way: reception data acquisition unit reports, described user enters the time in described appointment region and leaves the time in described appointment region, determine and receive described user first to enter time in described appointment region be the described very first time, it is determined that finally receiving described user, to leave time in described appointment region be described second time。
Data processing server, determining that user enters after certain specifies very first time in region and leave certain second time specifying region, calculates the difference of the very first time and the second time, as this user time of staying in this appointment region。
It should be noted that, for data processing server, above-mentioned embodiment determines that user illustrates the time of staying in a region, when being embodied as, data processing server can be adopted and determine that user specifies the time of staying in region at other in the same way。
S32, the time of staying in region is specified to determine the discount parameter that this user is corresponding according to what obtain at least one。
It is also preferred that the left data processing server can determine, according in the following manner, the discount parameter that this user is corresponding: t1*α1+t2*α2+…+tn*αn, wherein: t1,t2,…tnFor the described user that obtains at least one discount specifying the time of staying in region corresponding；α1,α2…αnRespectively t1,t2,…tnCorresponding weight。Wherein, the weight that the time of staying of regional is corresponding can be arranged by businessman, it is also possible to is not provided with weight。
Such as, for each appointment region, data processing server according in the time of staying of the zones of different the pre-set corresponding relation with discount, can search the discount that user is corresponding in this region。
With the data instance of Fig. 2, data processing server determines that user is 40～60 minutes in the time of staying of region A1, it is determined that this user is 0.9 in discount corresponding for region A1；And this user is 20～40 minutes in the region A2 time of staying, it is determined that this user is 0.98 in discount corresponding for region A2, it is assumed that businessman is not provided with weight, then the discount parameter that this user can enjoy is 0.9*0.98。Namely the amount of money of user's actual delivery is former amount of money * 0.9*0.98。
When being embodied as, what user can enjoy preferential can obtain according to following either type:
The first embodiment, real time settlement。
When user settles accounts, POS terminal asking discount parameter corresponding to this user to data processing server, discount parameter corresponding for this user determined is sent to POS terminal by data processing server。It should be noted that, if data acquisition unit is facial image acquisition device, POS terminal should carry the face-image of relative users in the request sent to data processing server, if data acquisition unit is brushing card device, POS terminal carries member card mark in the request sent to data processing server, in order to data processing server searches corresponding user。
After POS terminal receives the discount parameter that server returns, calculate according to the discount parameter that the customer consumption amount of money is corresponding and obtain the actual payable amount of money of this user。
The second embodiment, departure are returned
Under this embodiment, user is when checkout, it is possible to the first calculated spending amount of full-payout POS terminal。Subsequent user returns the amount of money by user terminal to data processing server application, concrete, user can send consumption to data processing server and return existing request, wherein carry face-image or the member card mark of user, the amount of money that should return to make data processing server can determine, user also needs to carry consumption total value in the request, in order to ensure the accuracy of data, preferably, user can carry the serial number etc. of consumption receipt in the request, data processing server can find the spending amount of this user according to the POS data reported and this serial number, additionally, data processing server determines, according to ID (face-image or member card mark), the discount parameter that this user is corresponding, and return the corresponding amount of money in the E-Payment account of user's binding, it is specially the discount parameter that this customer consumption this user of amount of money * is corresponding。
It should be noted that the data processing method based on user behavior that the embodiment of the present invention provides both can be implemented by data processing server, namely determined the discount parameter that user may finally enjoy according to the method described above by data processing server。
Certain embodiment of the present invention can also be implemented by user terminal, more specifically, implemented by the APP installed on the subscriber terminal。When being implemented by user terminal, user terminal needs to prestore user and is specifying the time of staying and discount corresponding relation and the corresponding discount parameter determination algorithm in region。
Based on this, in step S31, user terminal can obtain user according to following either type and specify the time of staying in region at least one:
The first embodiment, user terminal obtain user's time of staying at least one appointment region to data processing server。
Under this embodiment, user terminal is when needing to calculate discount parameter corresponding to user, data acquisition request can be sent to data processing server, wherein need to carry ID, this ID can be above-mentioned member card mark, the user's face image etc. that can also gather for user terminal, the database table (such as the database table shown in Fig. 3 b) that data processing server stores at self is searched the time data record that this ID is corresponding, data processing server calculates user according to the time data recording gauge found and specifies the time of staying in region at each, and the time of staying of corresponding area identification and correspondence thereof is sent to user terminal。
User terminal is receiving this user after the time of staying in each appointment region, first the time of staying in appointment region according to self storage determines, with discount corresponding relation, the discount that this user should enjoy, such as, if according to the data received, user terminal determines that this user is 40～60 minutes in the time of staying of region A1, it is determined that this user is 0.9 in discount corresponding for region A1；And this user is 20～40 minutes in the region A2 time of staying, it is determined that this user is 0.98 in discount corresponding for region A2, it is still assumed that businessman is not provided with weight, then the discount parameter that this user can enjoy is 0.9*0.98。Namely the amount of money of user's actual delivery is former amount of money * 0.9*0.98。
The second embodiment, user terminal obtain the user of its collection at the time data record specifying region to data processing server。
Under this embodiment, user terminal is when needing to calculate discount parameter corresponding to user, data acquisition request can be sent to data processing server, wherein need to carry ID, this ID can be above-mentioned member card mark, the user's face image etc. that can also gather for user terminal, the database table (such as the database table shown in Fig. 3 b) that data processing server stores at self is searched the time data record that this ID is corresponding, and the time data record found is sent to user terminal, this user time of staying in regional is determined voluntarily by user terminal, user terminal determines with above-mentioned data processing server, this user determines that the method for this user time of staying in each appointment region is identical in each method specifying the time of staying in region, here repeat no more。
After user terminal determines this user time of staying in regional, further determining the discount parameter that this user should enjoy, concrete implementation process is identical with the first embodiment above-mentioned, repeats no more here。
Certainly, user terminal oneself can also obtain user and specify the time of staying in region at least one, for instance by the GPS module being provided with。
The data processing method based on user behavior that the embodiment of the present invention provides, by gathering user's access time in solid shop zones of different, determine user's time of staying in zones of different, and determine therefrom that the different discount parameter that user is corresponding, because according to commodity material object, solid shop user can determine whether oneself buys, thus ensure that user's commercial quality is experienced, and different discounts can be provided the user according to the application, certain discount can be enjoyed so that buy under line, improve the competitiveness of commodity under line, improve purchase experiences under subscribers feeder。
Example devices
After the method describing exemplary embodiment of the invention, it follows that the data processing equipment based on user behavior of exemplary embodiment of the invention is illustrated with reference to Fig. 4。
As shown in Figure 4, the structural representation of the data processing equipment based on user behavior provided for the invention process, it is possible to including:
Acquiring unit 41, specifies the time of staying in region for obtaining user at least one；
Determine unit 42, for specifying the time of staying in region to determine the discount parameter that this user is corresponding according to what obtain at least one。
It is also preferred that the left described acquiring unit 41, including:
Determine subelement 411, for determining that described user enters the very first time in described appointment region and leaves second time in described appointment region；
Computation subunit 412, for calculating the described very first time and the time difference of described second time, as described user time of staying in described appointment region。
Wherein, determine that subelement 411 is specifically for receiving the face-image of the described user that the facial image acquisition device being installed on described appointment region gathers when described user enters described appointment region, it is determined that the time receiving described face-image first is the described very first time；And receiving the face-image of the described user that described facial image acquisition device gathers when described user leaves described appointment region, it is determined that the time finally receiving described face-image is described second time；Or
Described determine subelement 411, report specifically for reception data acquisition unit, described user enters the time in described appointment region and leaves the time in described appointment region, determine and receive described user first to enter time in described appointment region be the described very first time, it is determined that finally receiving described user, to leave time in described appointment region be described second time。
It is also preferred that the left when being embodied as, described determine that unit 42 may be used for determining, according to below equation, the discount parameter that this user is corresponding: t1*α1+t2*α2+…+tn*αn, wherein: t1,t2,…tnFor the described user that obtains at least one discount specifying the time of staying in region corresponding；α1,α2…αnRespectively t1,t2,…tnCorresponding weight。
In the embodiment that some are possible, at least one processing unit and at least one memory element can be included according to the data processing equipment based on user behavior of the present invention。Wherein, described memory element has program stored therein code, when described program code is performed by described processing unit so that described processing unit perform described in this specification above-mentioned " illustrative methods " part according to the various illustrative embodiments of the present invention based on the various steps in the data processing method of user behavior。Such as, described processing unit can perform step S31 as shown in fig. 3a, obtains user and specifies the time of staying in region at least one, step S32, specifies the time of staying in region to determine the discount parameter that this user is corresponding according to what obtain at least one。
Although it should be noted that, be referred to some unit or the subelement of device in above-detailed, but this division is merely exemplary not enforceable。It practice, according to the embodiment of the present invention, the feature of two or more unit above-described and function can embody in a unit。Otherwise, the feature of an above-described unit and function can Further Division for be embodied by multiple unit。
Although additionally, describe the operation of the inventive method in the accompanying drawings with particular order, but, this does not require that or implies and must operate to perform these according to this particular order, or having to carry out all shown operation could realize desired result。Additionally or alternatively, it is convenient to omit some step, multiple steps are merged into a step and performs, and/or a step is decomposed into the execution of multiple step。
Although describe spirit and the principle of the present invention by reference to some detailed description of the invention, however, it should be understood that, the present invention is not limited to disclosed detailed description of the invention, the division of each side is not meant that the feature in these aspects can not combine to be benefited yet, this division merely to statement convenience。It is contemplated that contain various amendments included in the spirit and scope of claims and equivalent arrangements。
Claims (10)
1. based on a data processing method for user behavior, including:
Obtain user and specify the time of staying in region at least one；
The time of staying in region is specified to determine the discount parameter that this user is corresponding according to what obtain at least one。
2. method according to claim 1, obtains user and specifies the time of staying in region at least one, specifically include:
Determine that described user enters the very first time in described appointment region and leaves second time in described appointment region；
Calculate the described very first time and the time difference of described second time, as described user time of staying in described appointment region。
3. method according to claim 2, it is determined that described user enters the very first time in described appointment region and leaves second time in described appointment region, specifically includes:
Receive the face-image of the described user that the facial image acquisition device being installed on described appointment region gathers when described user enters described appointment region, it is determined that the time receiving described face-image first is the described very first time；And
Receive the face-image of the described user that described facial image acquisition device gathers when described user leaves described appointment region, it is determined that the time finally receiving described face-image is described second time。
4. method according to claim 2, it is determined that described user enters the very first time in described appointment region and leaves second time in described appointment region, specifically includes:
Reception data acquisition unit reports, described user enters the time in described appointment region and leaves the time in described appointment region, determine and receive described user first to enter time in described appointment region be the described very first time, it is determined that finally receiving described user, to leave time in described appointment region be described second time。
5. method according to claim 1, specifies the time of staying in region to determine the discount parameter that this user is corresponding according to what obtain at least one, specifically includes:
The discount parameter that this user is corresponding is determined: t according to below equation1*α1+t2*α2+…+tn*αn, wherein: t1,t2,…tnFor the described user that obtains at least one discount specifying the time of staying in region corresponding；α1,α2…αnRespectively t1,t2,…tnCorresponding weight。
6. based on a data processing equipment for user behavior, including:
Acquiring unit, specifies the time of staying in region for obtaining user at least one；
Determine unit, for specifying the time of staying in region to determine the discount parameter that this user is corresponding according to what obtain at least one。
7. device according to claim 6, described acquiring unit, including:
Determine subelement, for determining that described user enters the very first time in described appointment region and leaves second time in described appointment region；
Computation subunit, for calculating the described very first time and the time difference of described second time, as described user time of staying in described appointment region。
8. device according to claim 7,
Described determine subelement, specifically for receiving the face-image of the described user that the facial image acquisition device being installed on described appointment region gathers when described user enters described appointment region, it is determined that the time receiving described face-image first is the described very first time；And receiving the face-image of the described user that described facial image acquisition device gathers when described user leaves described appointment region, it is determined that the time finally receiving described face-image is described second time。
9. device according to claim 7,
Described determine subelement, report specifically for reception data acquisition unit, described user enters the time in described appointment region and leaves the time in described appointment region, determine and receive described user first to enter time in described appointment region be the described very first time, it is determined that finally receiving described user, to leave time in described appointment region be described second time。
10. device according to claim 6,
Described determine unit, specifically for determining, according to below equation, the discount parameter that this user is corresponding: t1*α1+t2*α2+…+tn*αn, wherein: t1,t2,…tnFor the described user that obtains at least one discount specifying the time of staying in region corresponding；α1,α2…αnRespectively t1,t2,…tnCorresponding weight。
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