CN105701212A

CN105701212A - Information pushing method and device

Info

Publication number: CN105701212A
Application number: CN201610020879.5A
Authority: CN
Inventors: 李立中
Original assignee: Alibaba Group Holding Ltd
Current assignee: Advanced New Technologies Co Ltd; Advantageous New Technologies Co Ltd
Priority date: 2016-01-13
Filing date: 2016-01-13
Publication date: 2016-06-22
Anticipated expiration: 2036-01-13
Also published as: CN110069701A; CN105701212B

Abstract

The invention discloses an information pushing method, device and system. The method comprises the following steps: detecting that first electronic equipment enters a wireless network range of second electronic equipment by a push server; querying push information corresponding to wireless identifier information of the second electronic equipment according to the wireless identification information, obtained by the first electronic equipment through scanning, of the second electronic equipment; and detecting that the first electronic equipment leaves the wireless network range of the second electronic equipment, and when the stay time length of the first electronic equipment in the wireless network range of the second electronic equipment is less than a preset time length, sending the push information to the first electronic equipment. According to the method, device and system of the invention, the information pushing correctness is improved.

Description

Information-pushing method and device

Technical field

The application belongs to electronic technology field, specifically, relates to a kind of information-pushing method and device。

Background technology

Along with the development of information technology, quantity of information rapidly increases how effectively, accurately, therefore carry out information transmission, become the major issue of the common concern of all trades and professions。

Information pushing is a kind of common information transmission mode, refers to and information is actively sent to receiving colony, to realize the purpose such as information popularization, e-marketing, for instance advertisement or push user's content interested or push product and buy link etc.。

But, current information pushing mode, in order to not omit potential customers, it is common that pushing information to possible whole users, therefore blindness is bigger, it does not have specific aim, causes that information pushing is inaccurate。

Summary of the invention

In view of this, technical problems to be solved in this application there is provided information-pushing method and device, it is achieved that specific aim pushes, and improves the accuracy of information pushing。

In order to solve above-mentioned technical problem, the first aspect of the application, it is provided that a kind of information-pushing method, including:

Push server detects the first electronic equipment and enters the wireless network range of the second electronic equipment；

Wireless identification information according to described second electronic equipment that described first electronic equipment scanning obtains, inquires about the pushed information that the wireless identification information of described second electronic equipment is corresponding；

Detect described first electronic equipment and leave the wireless network range of described second electronic equipment, and when stay time is less than preset duration in the wireless network range of described second electronic equipment, described pushed information is sent to described first electronic equipment。

Preferably, described detection the first electronic equipment enters in the wireless network range of the second electronic equipment and includes:

Receive each wireless identification information that the first electronic equipment scanning obtains；

When detecting the wireless identification information of newly-increased second electronic equipment in each wireless identification information that described first electronic equipment scanning obtains, it is determined that described first electronic equipment enters in the wireless network range of described second electronic equipment；

Described first electronic equipment of described detection leaves the wireless network range of described second electronic equipment and includes:

When detecting the wireless identification information disappearance of the second electronic equipment described in each wireless identification information that described first electronic equipment scanning obtains, it is determined that described first electronic equipment leaves in the wireless network range of described second electronic equipment。

Receive the first perception information of the first electronic equipment, described first perception information sends when being the wireless identification information of described first electronic equipment newly-increased second electronic equipment in each wireless identification information that scanning obtains, and carries the wireless identification information of described second electronic equipment in described first perception information；

Determine in the wireless network range that described first electronic equipment enters described second electronic equipment；

Described detection the first electronic equipment leaves in the wireless network range of the second electronic equipment and includes:

Receiving the second perception information that described first electronic equipment sends, described second perception information sends when being the wireless identification information disappearance of described first electronic equipment second electronic equipment described in each wireless identification information that scanning obtains；

Determine in the wireless network range that described first electronic equipment leaves described second electronic equipment。

Preferably, described by after described pushed information transmission to described first electronic equipment, described method also includes:

Receive the payment request of the first electronic equipment；

The payment accounts of described second electronic equipment is sent, in order to described first electronic equipment carries out delivery operation by paying server to the payment accounts of described second electronic equipment to described first electronic equipment。

Preferably, described first electronic equipment of described detection leaves the wireless network range of described second electronic equipment, and when stay time is less than preset duration in the wireless network range of described second electronic equipment, described pushed information is sent extremely described first electronic equipment and includes:

When current time is positioned at first time period, detect described first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, described pushed information is sent to described first electronic equipment；

When current time was positioned at for the second time period, described method also includes:

Described pushed information is sent to described first electronic equipment。

Second aspect, it is provided that a kind of information pushing pusher, including:

First detection module, for detecting whether the first electronic equipment enters the wireless network range of the second electronic equipment；

Enquiry module, for the wireless identification information of described second electronic equipment obtained according to described first electronic equipment scanning, enquiry module, the pushed information that wireless identification information for inquiring about described second electronic equipment is corresponding；

Second detection module, leaves the wireless network range of described second electronic equipment for detecting described first electronic equipment, and in the wireless network range of described second electronic equipment stay time less than default length；

Pushing module, the wireless network range of described second electronic equipment is left for detecting described first electronic equipment at described second detection module, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, described pushed information is sent to described first electronic equipment。

Preferably, described first detection module includes:

Receive unit, receive each wireless identification information that the first electronic equipment scanning obtains；

Detection unit, during for detecting the wireless identification information increasing the second electronic equipment in each wireless identification information that described first electronic equipment scanning obtains newly, it is determined that described first electronic equipment enters in the wireless network range of described second electronic equipment；

Described second detection module detects described first electronic equipment and leaves the wireless network range of described second electronic equipment specifically:

Preferably, when described first detection module is specifically for receiving the first perception information of the first electronic equipment, it is determined that described first electronic equipment enters in the wireless network range of described second electronic equipment；Described first perception information sends when being the wireless identification information of described first electronic equipment newly-increased second electronic equipment in each wireless identification information that scanning obtains；

Receive the second perception information that described first electronic equipment sends, it is determined that described first electronic equipment leaves in the wireless network range of described second electronic equipment；Described second perception information sends when being the wireless identification information disappearance of described first electronic equipment second electronic equipment described in each wireless identification information that scanning obtains。

Preferably, also include:

There is provided module, for receiving the payment request of the first electronic equipment；The payment accounts of described second electronic equipment is sent, in order to described first electronic equipment carries out delivery operation by paying server to the payment accounts of described second electronic equipment to described first electronic equipment。

Preferably, described pushing module is specifically for when current time is positioned at first time period, detect described first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, described pushed information is sent to described first electronic equipment；

Described pushing module is additionally operable to when current time was positioned at for the second time period, sends described pushed information to described first electronic equipment。

Compared with prior art, the application can obtain and include techniques below effect:

Push server enters in the wireless network range of the second electronic equipment at the first electronic equipment, and leave the wireless network range of described second electronic equipment, and wireless identification information when stay time is less than preset duration in the wireless network range of described second electronic equipment, according to described second electronic equipment that described first electronic equipment scanning obtains；The pushed information that the wireless identification information of the second electronic equipment inquiry obtained is corresponding sends to described first electronic equipment。Only to entering the first electronic equipment transmission pushed information left again in the second electronic equipment wireless network range, it is achieved that information pushing targetedly, improve the accuracy of information pushing。

Certainly, the arbitrary product implementing the application must be not necessarily required to reach all the above technique effect simultaneously。

Accompanying drawing explanation

Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, and the schematic description and description of the application is used for explaining the application, is not intended that the improper restriction to the application。In the accompanying drawings:

Fig. 1 is the flow chart of one embodiment of information-pushing method of the embodiment of the present application；

Fig. 2 is the flow chart of another embodiment of information-pushing method of the embodiment of the present application；

Fig. 3 is the flow chart of another embodiment of information-pushing method of the embodiment of the present application；

Fig. 4 is the flow chart of another embodiment of information-pushing method of the embodiment of the present application；

Fig. 5 is the flow chart of another embodiment of information-pushing method of the embodiment of the present application；

Fig. 6 is the structural representation of one embodiment of information push-delivery apparatus of the embodiment of the present application；

Fig. 7 is the structural representation of another embodiment of information push-delivery apparatus of the embodiment of the present application；

Fig. 8 is the structural representation of another embodiment of information push-delivery apparatus of the embodiment of the present application；

Fig. 9 is the structural representation of another embodiment of information push-delivery apparatus of the embodiment of the present application；

Figure 10 is the structural representation of one embodiment of information transmission system of the embodiment of the present application。

Detailed description of the invention

Describe presently filed embodiment in detail below in conjunction with drawings and Examples, thereby the application how application technology means are solved technical problem and reaches the process that realizes of technology effect and can fully understand and implement according to this。

In the embodiment of the present application, push server stores the pushed information of the second electronic equipment storage corresponding to the wireless identification information of the second electronic equipment。The corresponding wireless network range of the wireless identification information of the second electronic equipment, if the first electronic equipment enters and leaves again this wireless network range, and stay time less than preset duration time, then can push, to the first electronic equipment, the pushed information that the wireless identification information of the second electronic equipment is corresponding。Second electronic equipment may be located at retail shop, operating agency etc. and has propelling movement demand, need to carry out in the place of e-marketing, this second electronic equipment has wireless network range, as by bluetooth, RFID (RadioFrequencyIdentification, RF identification), WIFI (WIreless-Fidelity, Wireless Fidelity) etc. the wireless network range that realizes of technology, namely the certain area coverage in corresponding second place, electronic equipment place。Wireless identification information includes wireless network name or ID etc., and the first electronic equipment can pass through scan for wireless signals and obtain the wireless identification information etc. of wireless network。First electronic equipment can be the electronic equipment that potential user uses, thereby through technical scheme, utilize wireless network, can realize the potential user of place or the distance place certain distance etc. of passing by propelling movement demand is carried out information pushing, pushed information can for commodity favor information, buyer's guide and explanation, offer service item etc., it is achieved thereby that one e-marketing targetedly so that information pushing is more accurate。

Below in conjunction with accompanying drawing, technical scheme is described in detail。

The flow chart of one embodiment of a kind of information-pushing method that Fig. 1 provides for the application, this enforcement technical scheme is mainly used in push server, and the method can include following step:

101: detect the first electronic equipment and enter the wireless network range of the second electronic equipment。

Second electronic equipment has wireless identification information, it is possible to launch wireless signal, and other electronic equipment being positioned at the wireless network range of this second electronic equipment can scan the wireless signal obtaining the transmitting of this second electronic equipment。This wireless identification information can include wireless network name or wireless network ID etc., and wireless network name can be user-defined title。

This wireless signal can be Bluetooth signal, RFID signal, WLAN signal etc.。Wireless identification information is used for identifying this wireless signal。

If the first electronic equipment enters the wireless network range of the second electronic equipment, namely can receive the wireless signal of the second electronic equipment, such that it is able to scanning obtains the wireless identification information of the second electronic equipment。

First electronic equipment enter the second electronic equipment wireless network range can multiple judgment mode, below embodiment can be introduced in detail。

102: the wireless identification information according to described second electronic equipment that described first electronic equipment scanning obtains, inquire about the pushed information that the wireless identification information of described second electronic equipment is corresponding。

103: detect described first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration。

104: described pushed information is sent to described first electronic equipment。

Wireless identification information and pushed information can be sent to push server by the second electronic equipment in advance, push server correspondence store。

Thus after the first electronic equipment enters the wireless network range of the second electronic equipment, leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, pushed information corresponding for the wireless identification information of the second electronic equipment can be sent to the first electronic equipment by push server。

First electronic equipment can export after receiving this pushed information, in order to user checks。

It should be noted that, first electronic equipment may refer to any one can with push server communication, the electronic equipment receiving push server pushed information, typically refer to the ustomer premises access equipment that consumption user uses, second electronic equipment may refer to any one can carry out the electronic equipment of information pushing with push server communication, request push server, it is common that refer to the propelling movement end equipment that businessman or mechanism etc. use。Describe in order to convenient and distinguish, in the embodiment of the present application, make a distinction with " first ", " second "。" first ", " second " do not have the implications such as order, relation, number。

Therefore the first electronic equipment can be any one ustomer premises access equipment, and the second electronic equipment can be that any one pushes end equipment。

In actual applications, the portable set that first electronic equipment can carry for the convenience of the user at any time, the such as equipment such as mobile phone, panel computer, this first electronic equipment is provided with wireless receiving module, it is possible to scan for wireless signals also obtains the wireless identification information of wireless signal。

Second electronic equipment can be any one electronic equipment including wireless transmitter module for trade company, and this wireless transmitter module can launch wireless signal, has certain wireless network range。

It can further be stated that, the operation of step 102 can also perform after the operation of step 103, the wireless network range of described second electronic equipment only need to be left at described first electronic equipment of detection, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, sending pushed information to the first electronic equipment, technical scheme does not limit the operating process with the present embodiment。

Second electronic equipment can be arranged in the place such as retail shop, operating agency, the wireless network range of this second electronic equipment is to should the certain area coverage in place, if the first electronic equipment enters the wireless network range leaving again this second electronic equipment, namely after entering the certain area coverage in place, leave this regional extent, and stay time less than preset duration time, by sending pushed information to this first electronic equipment, it is possible to improve the first electronic equipment and enter the probability that retail shop or operating agency etc. carry out consuming。

In the present embodiment, can after the first electronic equipment enters the wireless network range of the second electronic equipment, leave the wireless network range of described second electronic equipment, and stay time less than preset duration time, then pushed information is sent to described first electronic equipment。After the first electronic equipment enters the wireless network range of the second electronic equipment, leave again the wireless network range of described second electronic equipment, if stay time is less than preset duration, show that the first electronic equipment is likely to only pass by from the second place, electronic equipment place, be not introduced into the second place, electronic equipment place and carry out the behaviors such as consumption。So that it is more accurate to push result, pushed information can be sent for the first electronic equipment passing by the second place, electronic equipment place, realize specific aim to push, make to push result more accurate, increase after the first electronic equipment receives this pushed information, enter the probability in the second place, electronic equipment place。Achieve specific aim marketing。

In the above-described embodiments, push server detects the first electronic equipment and enters the wireless network range of the second electronic equipment and can have multiple possible implementation。

In a kind of possible implementation, described detection the first electronic equipment enters in the wireless network range of the second electronic equipment and may include that

When detecting the wireless identification information of newly-increased second electronic equipment in each wireless identification information that described first electronic equipment scanning obtains, it is determined that described first electronic equipment enters in the wireless network range of described second electronic equipment。

Each wireless identification information that scanning obtains can be sent to push server by the first electronic equipment in real time, each wireless identification information that push server obtains according to the first electronic equipment scanning of real-time reception, if the wireless identification information of newly-increased second electronic equipment, namely second the wireless identification information of electronic equipment grow out of nothing, then may determine that in the wireless network range that the first electronic equipment enters described second electronic equipment, the wireless identification information obtaining the second electronic equipment just can be scanned in the wireless network range of described second electronic equipment because only that enter。

First electronic equipment enters in the wireless network range of described second electronic equipment, namely it is believed that the first electronic equipment enters in the certain area coverage in the second place, electronic equipment place, the user using the first electronic equipment is potential customers。

The wireless identification information of the second electronic equipment can be any one wireless identification information newly-increased in each wireless identification information that the first electronic equipment scanning obtains, for convenience of the differentiation on describing, electronic equipment that this newly-increased wireless identification information is corresponding and called after the second electronic equipment。Push server can be inquired about according to newly-increased wireless identification information, the pushed information that existence is newly-increased wireless identification information is corresponding, if had, then pushed information can be sent to the first electronic equipment, if it is not, each wireless identification information that can continue the first electronic equipment scanning is obtained detects。

Certainly, after push server receives each wireless identification information that the first electronic equipment scanning obtains, if there is newly-increased wireless identification information in each wireless identification information that detection the first electronic equipment scanning obtains, then can inquire about the wireless identification information whether newly-increased wireless identification information is the second electronic equipment of storage, when if it is may determine that the wireless identification information of newly-increased second electronic equipment in each wireless identification information that described first electronic equipment scanning obtains, determine in the wireless network range that described first electronic equipment enters described second electronic equipment；If if otherwise can continue executing with in each wireless identification information that detection the first electronic equipment scanning obtains when there is newly-increased wireless identification information, inquire about the step whether described newly-increased wireless identification information is the wireless identification information of the second electronic equipment。

Based on the implementation that this is possible, described first electronic equipment of described detection leaves the wireless network range of described second electronic equipment can be specifically:

Described in each wireless identification information that described first electronic equipment scanning obtains, the wireless identification information of the second electronic equipment disappears, also the wireless identification information of the second electronic equipment is from having to nothing, now namely can leave in the wireless network range of described second electronic equipment by the first electronic equipment。

The duration that the wireless identification information of the second electronic equipment exists in each wireless identification information that described first electronic equipment scanning obtains, being first electronic equipment stay time in the wireless network range of the second electronic equipment, above each wireless identification information that all by push server, the first electronic equipment scanning can be obtained carry out statistics acquisition。

In the implementation that another is possible, described detection the first electronic equipment enters in the wireless network range of the second electronic equipment and may include that

Receiving the first perception information of the first electronic equipment, described first perception information sends when being the wireless identification information of described first electronic equipment newly-increased second electronic equipment in each wireless identification information that scanning obtains；

If namely the first electronic equipment scans when obtaining newly-increased wireless identification information, it is possible to sending the first perception information to push server, this first perception information can include the wireless identification information that this is newly-increased。Namely push server may determine that the first electronic equipment enters the wireless network range of electronic equipment corresponding to this newly-increased wireless identification information, describe in order to convenient, the wireless identification information of this newly-increased wireless identification information called after the second electronic equipment, namely the wireless identification information of the second electronic equipment can be the newly-increased wireless identification information that any one first electronic equipment scanning obtains。

Push server can be inquired about according to newly-increased wireless identification information, the pushed information that existence is newly-increased wireless identification information is corresponding, if had, then pushed information can be sent to the first electronic equipment, if it is not, the step of the first perception information receiving the first electronic equipment can be continued executing with。

If namely when the wireless identification information of newly-increased the second electronic equipment of the first electronic equipment detection disappears, then notifying push server, in order to push server is determined in the wireless network range that the first electronic equipment leaves described second electronic equipment。

In the embodiment of the present application, pushed information can include buyer's guide, cyber product coupons, commodity purchasing link or provide the contents such as service item。Pushed information can be registered in advance by the second electronic equipment in push server, and preservation corresponding to the wireless identification information of its second electronic equipment。

The pushed information that client exports according to the first electronic equipment, it is possible to be directly entered the second electronic equipment place and consume。

Owing to different places exists different propelling movement demands under the different condition such as different time, varying environment,

Therefore, in the embodiment of the present application, the pushed information that the wireless identification information of described second electronic equipment of described inquiry is corresponding may include that

Inquire about propelling movement strategy corresponding to the wireless identification information with described second electronic equipment and pushed information that described second electronic equipment sends；

Described extremely described first electronic equipment that described pushed information sent may include that

Push strategy according to described, when described first electronic equipment meets the pushing condition in described propelling movement strategy, described pushed information is sent to described first electronic equipment。

Such as pushing condition can include in first time period, and the first electronic equipment pushes when entering the wireless network range of the second electronic equipment；In second time period, when first electronic equipment enters the wireless network range of the second electronic equipment, and in the wireless network range of this second electronic equipment stay time less than preset duration after, carry out propelling movement etc. when leaving the wireless network range of this second electronic equipment。

Therefore in the embodiment of the present application, detect described first electronic equipment and leave the wireless network range of described second electronic equipment, and when stay time is less than preset duration in the wireless network range of described second electronic equipment, described pushed information is sent extremely described first electronic equipment and may include that

Described pushed information is sent to described first electronic equipment；

Second time period can be the random time section of non-first time period, this first time period can be rush hour section, such as 12:00 at noon～afternoon 2:00, second time period was non-rush hour section, whole first electronic equipments entering the second electronic equipment wireless range can be sent pushed information by non-peak hours/period, and at peak hours/period, it is possible to only leave again entering, and stay time sends pushed information less than the first electronic equipment of preset duration, push accuracy with further raising。

Such as, some merchant store, push server utilizes its external wifi, push server is registered wifi hotspot title and the pushed information of its correspondence, register simultaneously and propelling movement strategy be set according to different periods, for instance, peak hours/period is for leaving the subscriber equipment of wifi overlay network after entering wifi coverage, then push the pushed information such as preferential set meal to this subscriber equipment, it is possible to pay in real time and directly take into shop；But not peak hours/period, after subscriber equipment enters wifi coverage, namely push the pushed information such as reward voucher to subscriber equipment and enter shop use。Push strategy and pushed information can also be updated in push server in real time。Peak hours/period and the pushed information of non-peak hours/period can different can also be identical。

In addition, except can register the wireless identification information of preservation corresponding to pushed information in push server, the information such as address, place can also be registered, thus push server can also be informed in current location by the first electronic equipment, thus push server can according to the wireless identification information of the first electronics current location, the second electronic equipment of scanning acquisition, the pushed information that inquiry is corresponding, it is achieved more added with for propelling movement。

Wherein, pushed information can also include pay information, in order to on-line payment can be carried out。Accordingly, as another embodiment, as in figure 2 it is shown, the method can include following step:

201: detect the first electronic equipment and enter the wireless network range of the second electronic equipment。

202: the wireless identification information according to described second electronic equipment that described first electronic equipment scanning obtains, inquire about the pushed information that the wireless identification information of described second electronic equipment is corresponding。

203: when current time was positioned at for the second time period, described pushed information is sent to described first electronic equipment。

204: when current time is positioned at first time period, detect described first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, described pushed information is sent to described first electronic equipment。

First time period may refer to peak hours/period, for instance 12:00～2:00 etc., and the other times section of non-first time period was the second time period, i.e. non-peak hours/period。

The pushing condition pushed in strategy defines in first time period, if the first electronic equipment enters the wireless network range of the second electronic equipment, namely can send described pushed information to described first electronic equipment。If within the second time period, if the first electronic equipment enters the wireless network range of the second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, leave the wireless network range of described second electronic equipment, more described pushed information is sent to described first electronic equipment。

Wherein, as another embodiment, pushed information can include the first sub-information of propelling movement and second and push sub-information, and it is different that the first sub-information of propelling movement pushes sub-information from second。Then the first electronic equipment enters the wireless network range of the second electronic equipment, if current time is positioned at first time period, then push sub-information to send first to the first electronic equipment, if current time was positioned at for the second time period, the wireless network range of described second electronic equipment is then left at the first electronic equipment, and when stay time is less than preset duration in the wireless network range of described second electronic equipment, pushes sub-message by second and push to the first electronic equipment。

205: receive the payment request of the first electronic equipment。

Can including payment link in this pushed information, the payment request of the first electronic equipment can be after the first electronic equipment output pushed information, the payment request that this payment link of user operation triggers。

206: send the payment accounts of described second electronic equipment to described first electronic equipment, in order to described first electronic equipment carries out delivery operation by paying server to the payment accounts of described second electronic equipment。

Namely the payment accounts of the second electronic equipment can be informed the first electronic equipment by push server, and namely the first electronic equipment can utilize the payment accounts of the first electronic equipment, and by paying server, the payment accounts to described second electronic equipment carries out delivery operation。

The detailed process of delivery operation is same as the prior art, does not repeat them here。

Wherein, paying server and push server can be same server, it is also possible to configure push function in existing paying server so that paying server can realize the information pushing of technical scheme。

Certainly, paying server and push server can also be different servers。

Another embodiment flow chart of a kind of information-pushing method that Fig. 3 provides for the embodiment of the present application, the present embodiment technical scheme is applied in the first electronic equipment, from the angle of the first electronic equipment, technical scheme is described。

The method can include following step:

301: each wireless identification information scanning obtained sends to push server。

So that when each wireless identification information of the described first electronic equipment scanning acquisition of described push server detection increases newly the wireless identification information of the second electronic equipment, determine in the wireless network range that described first electronic equipment enters described second electronic equipment, inquire about the pushed information that the wireless identification information of described second electronic equipment is corresponding。

302: receive the described pushed information that described push server sends。

Wherein, as another embodiment, receive the described pushed information that push server sends can specifically receive push server and detect the first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, the described pushed information of transmission。

As another embodiment, the described pushed information receiving push server transmission can specifically receive push server, according to the propelling movement strategy that the wireless identification information of described second electronic equipment of push server inquiry acquisition is corresponding, the described pushed information of transmission。Can be such as, receive push server, strategy is pushed according to described, when current time is in preset time period send pushed information or when current time is in non-preset time period, detect the first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, the described pushed information of transmission。

It addition, can also include payment link in this pushed information, after the described pushed information that the described push server of this reception sends, described method can also include:

Send, to described push server, the request of payment according to user operation；

Receive the payment accounts of described second electronic equipment that described push server sends；

Delivery operation is carried out to the payment accounts of described second electronic equipment by paying server。

The trigger action of the payment link in the pushed information that user operation can be user to be exported for the first electronic equipment。

In the present embodiment, each wireless identification information that scanning is obtained by the first electronic equipment sends to push server, thus when push server detects the wireless identification information of newly-increased second electronic equipment, determine that the first electronic equipment enters the wireless network range of the second electronic equipment, the user that first electronic equipment is corresponding is the potential consumption user in the second place, electronic equipment place, therefore corresponding pushed information can be sent to the first electronic equipment, to cause the interest of user that the first electronic equipment is corresponding, improve and enter the probability that the second place, electronic equipment place carries out consuming。The embodiment of the present application achieves specific aim marketing so that information pushing is more accurate。

Another embodiment flow chart of a kind of information-pushing method that Fig. 4 provides for the embodiment of the present application, the present embodiment technical scheme is applied in the first electronic equipment, from the angle of the first electronic equipment, technical scheme is described。

The method can include following step:

When 401: the first electronic equipments increase the wireless identification information of the second electronic equipment newly in each wireless identification information that scanning obtains, the first perception information is sent to described push server, trigger after described push server receives described first perception information, determine when described first electronic equipment enters in the wireless network range of described second electronic equipment, inquire about the pushed information that the wireless identification information of described second electronic equipment is corresponding。

402: receive the described pushed information that described push server sends。

Wireless identification information of this newly-increased second electronic equipment may refer to any one newly-increased wireless identification information that the first electronic equipment scanning obtains, and electronic equipment corresponding to this newly-increased wireless identification information is namely as the second electronic equipment。

Wherein, as another embodiment, receiving described pushed information that described push server sends can be specifically: receives described push server and detects the first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, the described pushed information of transmission。

Push server detects the first electronic equipment, and to leave the wireless network range of described second electronic equipment can be determine when receiving the second perception information that the first electronic equipment sends。This second perception information sends when can be the wireless identification information disappearance of the first electronic equipment second electronic equipment in each wireless identification information that scanning obtains。

In the present embodiment, when first electronic equipment increases the wireless identification information of the second electronic equipment newly in each wireless identification information that scanning obtains, the first perception information is sent to push server, so that push server determines that the first electronic equipment is positioned at the wireless network range of the second electronic equipment, the user that first electronic equipment is corresponding is the potential consumption user in the second place, electronic equipment place, therefore corresponding pushed information can be sent to the first electronic equipment, to cause the interest of user that the first electronic equipment is corresponding, improve and enter the probability that the second place, electronic equipment place carries out consuming。The embodiment of the present application achieves specific aim marketing so that information pushing is more accurate。

Another embodiment flow chart of a kind of information-pushing method that Fig. 5 provides for the embodiment of the present application, the present embodiment technical scheme is applied in the second electronic equipment, from the angle of the second electronic equipment, technical scheme is described。

The method can include following step:

Wireless identification information that 501: the second electronic equipments send to push server and the pushed information corresponding with described wireless identification information。

So that when described service end detects the wireless network range that described first electronic equipment is positioned at described second electronic equipment, obtain the wireless identification information of described second electronic equipment, inquire about the pushed information that the wireless identification information of described second electronic equipment is corresponding, described pushed information is sent to described first electronic equipment。

Can arranging the second electronic equipment in the place such as retail shop, operating agency, this second electronic equipment has wireless network range, the certain area coverage in corresponding place。This second electronic equipment has wireless identification information, such that it is able to pass through the second electronic equipment to send wireless identification information and the pushed information corresponding with described wireless identification information to push server。

Additionally, as another embodiment, it is also possible to send the propelling movement strategy corresponding with described wireless identification information。

Wireless identification information, pushed information and propelling movement strategy can corresponding be preserved by push server。Thus push server detect the first electronic equipment enter in the wireless network range of the second electronic equipment time, the pushed information corresponding with the wireless identification information of the second electronic equipment can be inquired about and push strategy, according to pushing strategy, pushed information is sent to the first electronic equipment, detailed process may refer to, described in above-described embodiment, not repeat them here。

Additionally, the second electronic equipment can also send more newly requested to push server, in order to pushed information corresponding for the wireless identification information of the second electronic equipment or propelling movement strategy are updated by push server。

The flow chart of one embodiment of a kind of information push-delivery apparatus that Fig. 6 provides for the embodiment of the present application, this device in actual applications, is mainly disposed in push server, and this device may include that

First detection module 601, for detecting whether the first electronic equipment enters the wireless network range of the second electronic equipment。

Enquiry module 602, for when the detection of described detection module detects the wireless network range that the first electronic equipment enters the second electronic equipment, obtaining the wireless identification information of described second electronic equipment that described first electronic equipment scanning obtains。

Second detection module 603, leaves the wireless network range of described second electronic equipment for detecting described first electronic equipment, and in the wireless network range of described second electronic equipment stay time less than preset duration。

Pushing module 604, for leaving the wireless network range of described second electronic equipment at described first electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, described pushed information is sent to described first electronic equipment。

In the present embodiment, second electronic equipment can be arranged on retail shop, operating agencies etc. have actuals and sell or provide in the place of active service, wireless signal is launched by the second electronic equipment, such that it is able to for entering the first electronic equipment leaving again in the second electronic equipment wireless network range, send the pushed information of the second electronic equipment, realize specific aim to push, make to push result more accurate, after first electronic equipment enters the wireless network range of the second electronic equipment, leave again the wireless network range of described second electronic equipment, if stay time is less than preset duration, show that the first electronic equipment is likely to only pass by from the second place, electronic equipment place, it is not introduced into this place and carries out the behaviors such as consumption。So that it is more accurate to push result, it is possible to send pushed information for the first electronic equipment passing by the second place, electronic equipment place, adds after the first electronic equipment receives this pushed information, enter the probability in the second place, electronic equipment place。Achieve specific aim marketing。

Second electronic equipment arranges in the place such as retail shop, operating agency, the wireless network range of this second electronic equipment is to should the certain area coverage in place, if the first electronic equipment enters the wireless network range of this second electronic equipment, namely enter the certain area coverage in place, by sending pushed information to this first electronic equipment, it is possible to improve the first electronic equipment and enter the probability that retail shop or operating agency etc. carry out consuming。

Wherein, as a kind of possible implementation, described first detection module may include that

Receive unit, for receiving each wireless identification information that the first electronic equipment scanning obtains；

Detection unit, during for detecting the wireless identification information increasing the second electronic equipment in each wireless identification information that described first electronic equipment scanning obtains newly, it is determined that described first electronic equipment enters in the wireless network range of described second electronic equipment。

Then described second detection module detect described first electronic equipment leave the wireless network range of described second electronic equipment can be specifically:

The duration that the wireless identification information of the second electronic equipment exists in each wireless identification information that described first electronic equipment scanning obtains, being first electronic equipment stay time in the wireless network range of the second electronic equipment, above each wireless identification information that first electronic equipment all can scan acquisition carry out statistics and obtain。

In the implementation that another is possible, described first detection module can specifically for receiving the first perception information of the first electronic equipment time, it is determined that described first electronic equipment enters in the wireless network range of described second electronic equipment；Described first perception information sends when being the wireless identification information of described first electronic equipment newly-increased second electronic equipment in each wireless identification information that scanning obtains；

Then described second detection module detects described first electronic equipment and leaves the wireless network range of described second electronic equipment specifically:

Owing to different places exists different propelling movement demands under the different condition such as different time, varying environment, therefore, as another embodiment, described enquiry module can be specifically for: inquires about propelling movement strategy corresponding to the wireless identification information with described second electronic equipment that described second electronic equipment sends and pushed information；

Described pushing module can be specifically for: pushes strategy according to described, when described first electronic equipment meets the pushing condition in described propelling movement strategy, sends described pushed information to described first electronic equipment。

Therefore as another embodiment, pushing module can be specifically for:

Then described pushing module is additionally operable to when current time was positioned at for the second time period, sends described pushed information to described first electronic equipment。

First time period may refer to peak hours/period, for instance the 12:00～2:00 etc. at noon, and the other times section of non-preset time period was the second time period, namely non-peak hours/period。

Wherein, pushed information can also include pay information, in order to on-line payment can be carried out。Accordingly, as another embodiment, this device can also include:

Certainly, paying server and push server can also be different servers。

The flow chart of one embodiment of a kind of information push-delivery apparatus that Fig. 7 provides for the embodiment of the present application, this device in actual applications, is mainly disposed in the first electronic equipment, and this device may include that

First sending module 701, each wireless identification information for scanning being obtained sends to push server, so that when each wireless identification information of the described scanning acquisition of described push server detection increases newly the wireless identification information of the second electronic equipment, inquiring about the pushed information that the wireless identification information of described second electronic equipment is corresponding；

First receiver module 702, for receiving the described pushed information that described push server sends。

Wherein, as another embodiment, the push server that can specifically receive first receiver module detects the first electronic equipment and leaves the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, the described pushed information of transmission。

As another embodiment, the second receiver module can receive push server by particular user, according to the propelling movement strategy that the wireless identification information of described second electronic equipment of push server inquiry acquisition is corresponding, the described pushed information of transmission。Can be such as, receive push server, strategy is pushed according to described, when current time is in preset time period send pushed information or when current time is in non-preset time period, detect the first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, the described pushed information of transmission。

It addition, can also include payment link in this pushed information, therefore, this device can also include:

Account request module, for sending, to described push server, the request of payment according to user operation；Receive the payment accounts of described second electronic equipment that described push server sends；

Delivery operation module, for carrying out delivery operation by paying server to the payment accounts of described second electronic equipment。

In the present embodiment, each wireless identification information scanning obtained sends to push server, thus when push server detects the wireless identification information of newly-increased second electronic equipment, determine that the first electronic equipment enters the wireless network range of the second electronic equipment, the user that first electronic equipment is corresponding is the potential consumption user in the second place, electronic equipment place, therefore corresponding pushed information can be sent to the first electronic equipment, to cause the interest of user that the first electronic equipment is corresponding, improve and enter the probability that the second place, electronic equipment place carries out consuming。The embodiment of the present application achieves specific aim marketing so that information pushing is more accurate。

The flow chart of one embodiment of a kind of information push-delivery apparatus that Fig. 8 provides for the embodiment of the present application, this device in actual applications, is mainly disposed in the first electronic equipment, and this device may include that

Second sending module 801, during for the wireless identification information of the second electronic equipment newly-increased in each wireless identification information that scanning obtains, the first perception information is sent to described push server, trigger after described push server receives described first perception information, inquire about the pushed information that the wireless identification information of described second electronic equipment is corresponding；

Second receiver module 802, for receiving the described pushed information that described push server sends。

Wherein, as another embodiment, second receiver module can be specifically: receives described push server and detects the first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, the described pushed information of transmission。

As another embodiment, the second receiver module can specifically receive push server, according to the propelling movement strategy that the wireless identification information of described second electronic equipment of push server inquiry acquisition is corresponding, the described pushed information of transmission。Can be such as, receive push server, strategy is pushed according to described, when current time is in preset time period send pushed information or when current time is in non-preset time period, detect the first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, the described pushed information of transmission。

The flow chart of one embodiment of a kind of information push-delivery apparatus that Fig. 9 provides for the embodiment of the present application, this device in actual applications, is mainly disposed in the second electronic equipment, and this device may include that

Information registering module 901, for sending the wireless identification information of the second electronic equipment and the pushed information corresponding with the wireless identification information of described second electronic equipment to push server, so that when described service end detects the wireless network range that the first electronic equipment is positioned at described second electronic equipment, obtain the wireless identification information of described second electronic equipment, inquire about the pushed information that the wireless identification information of described second electronic equipment is corresponding, described pushed information is sent to described first electronic equipment。

Additionally, as another embodiment, this information registering module 901 can also send the propelling movement strategy corresponding with described wireless identification information。

The embodiment of the present application additionally provides a kind of information transmission system, as shown in Figure 10, including push server 1001, at least one first electronic equipment 1002 and at least one the second electronic equipment 1003。

Push server is configured with information push-delivery apparatus as shown in Figure 6, and the first electronic equipment configures just like the information push-delivery apparatus described in Fig. 7 or Fig. 8, and the second electronic equipment is configured with information push-delivery apparatus as described in Figure 10。

By the information transmission system of the embodiment of the present application, it is possible to improve the accuracy of information pushing, it is achieved market targetedly, namely can improve marketing success rate, and the resource blindly carrying out information pushing in prior art and waste can be saved。

In a typical configuration, computing equipment includes one or more processor (CPU), input/output interface, network interface and internal memory。

Internal memory potentially includes the forms such as the volatile memory in computer-readable medium, random access memory (RAM) and/or Nonvolatile memory, such as read only memory (ROM) or flash memory (flashRAM)。Internal memory is the example of computer-readable medium。

Computer-readable medium includes permanent and impermanency, removable and non-removable media can by any method or technology to realize information storage。Information can be computer-readable instruction, data structure, the module of program or other data。The example of the storage medium of computer includes, but it is not limited to phase transition internal memory (PRAM), static RAM (SRAM), dynamic random access memory (DRAM), other kinds of random access memory (RAM), read only memory (ROM), Electrically Erasable Read Only Memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus or any other non-transmission medium, can be used for the information that storage can be accessed by a computing device。According to defining herein, computer-readable medium does not include non-temporary computer readable media (transitorymedia), such as data signal and the carrier wave of modulation。

As employed some vocabulary in the middle of description and claim to censure specific components。Those skilled in the art are it is to be appreciated that hardware manufacturer may call same assembly with different nouns。This specification and claims are not used as distinguishing in the way of assembly by the difference of title, but are used as the criterion distinguished with assembly difference functionally。" comprising " as mentioned in the middle of description and claim in the whole text is an open language, therefore should be construed to " comprise but be not limited to "。" substantially " referring in receivable range of error, those skilled in the art can solve described technical problem within the scope of certain error, basically reaches described technique effect。Additionally, " coupling " word comprises any directly and indirectly electric property coupling means at this。Therefore, if a first device described in literary composition is coupled to one second device, then represents described first device and can directly be electrically coupled to described second device, or be indirectly electrically coupled to described second device by other devices or the means that couple。Description subsequent descriptions is implement the better embodiment of the application, and right described description is for the purpose of the rule so that the application to be described, is not limited to scope of the present application。The protection domain of the application is when being as the criterion depending on the defined person of claims。

It can further be stated that, term " includes ", " comprising " or its any other variant are intended to comprising of nonexcludability, so that include the commodity of a series of key element or system not only includes those key elements, but also include other key elements being not expressly set out, or also include the key element intrinsic for this commodity or system。When there is no more restriction, statement " including ... " key element limited, it is not excluded that there is also other identical element in the commodity including described key element or system。

Described above illustrate and describes some preferred embodiments of the application, but as previously mentioned, it is to be understood that the application is not limited to form disclosed herein, it is not to be taken as the eliminating to other embodiments, and can be used for other combinations various, amendment and environment, and in application contemplated scope described herein, can be modified by the technology of above-mentioned instruction or association area or knowledge。And the change that those skilled in the art carry out and change are without departing from spirit and scope, then all should in the protection domain of the application claims。

Claims

1. an information-pushing method, it is characterised in that including:

2. the method for claim 1, it is characterised in that described detection the first electronic equipment enters in the wireless network range of the second electronic equipment and includes:

3. the method for claim 1, it is characterised in that the wireless network range that described detection the first electronic equipment enters the second electronic equipment includes:

Determine that described first electronic equipment enters the wireless network range of described second electronic equipment；

The wireless network range that described detection the first electronic equipment leaves the second electronic equipment includes:

Determine that described first electronic equipment leaves the wireless network range of described second electronic equipment。

4. the method for claim 1, it is characterised in that described by after described pushed information transmission to described first electronic equipment, described method also includes:

Receive the payment request of the first electronic equipment；

5. the method for claim 1, it is characterized in that, described first electronic equipment of described detection leaves the wireless network range of described second electronic equipment, and when stay time is less than preset duration in the wireless network range of described second electronic equipment, described pushed information is sent extremely described first electronic equipment and includes:

Described pushed information is sent to described first electronic equipment。

6. an information pushing pusher, it is characterised in that including:

First detection module, enters the wireless network range of the second electronic equipment for detecting the first electronic equipment；

Enquiry module, the wireless identification information of described second electronic equipment for obtaining according to described first electronic equipment scanning, inquire about the pushed information that the wireless identification information of described second electronic equipment is corresponding；

7. device as claimed in claim 6, it is characterised in that described first detection module includes:

When detecting the wireless identification information disappearance of the second electronic equipment described in each wireless identification information that described first electronic equipment scanning obtains, it is determined that described first electronic equipment leaves the wireless network range of described second electronic equipment。

8. device as claimed in claim 6, it is characterised in that when described first detection module is specifically for receiving the first perception information of the first electronic equipment, it is determined that described first electronic equipment enters the wireless network range of described second electronic equipment；Described first perception information sends when being the wireless identification information of described first electronic equipment newly-increased second electronic equipment in each wireless identification information that scanning obtains；

Receive the second perception information that described first electronic equipment sends, it is determined that described first electronic equipment leaves the wireless network range of described second electronic equipment；Described second perception information sends when being the wireless identification information disappearance of described first electronic equipment second electronic equipment described in each wireless identification information that scanning obtains。

9. device as claimed in claim 6, it is characterised in that also include:

10. device as claimed in claim 6, it is characterized in that, described pushing module is specifically for when current time is positioned at first time period, detect described first electronic equipment and leave the wireless network range of described second electronic equipment, and when in the wireless network range of described second electronic equipment, stay time is less than preset duration, described pushed information is sent to described first electronic equipment；