CN105681922A - Operation method and device of television video menu - Google Patents
Operation method and device of television video menu Download PDFInfo
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- CN105681922A CN105681922A CN201410667323.6A CN201410667323A CN105681922A CN 105681922 A CN105681922 A CN 105681922A CN 201410667323 A CN201410667323 A CN 201410667323A CN 105681922 A CN105681922 A CN 105681922A
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Abstract
The invention discloses an operation method and device of a television video menu. The method and the device are used for operating the video menu provided by a television. The method comprises following steps of displaying an array composed of multiple options when receiving the first operation instruction sent by a remote control device; enabling a cursor to be located in the array on the option corresponding to a currently played video; and when the cursor is located in the array on the option corresponding to an e-commerce website type and a second operation instruction sent by the remote control device is received, directly triggering the option corresponding to the e-commerce website type. According to the method and the device provided by the invention, the television video menu can be displayed rapidly and easily through the simple operation instructions of the remote control device; the contents of the video menu can correspond to the background played video; moreover, through importing a product promotion channel in the video menu, when a user plays a video on demand, the user can browse the promotion information of various products or brands and purchase on the e-commerce according to the actual demands; and more comprehensive and excellent service is provided for the user.
Description
Technical field
The present invention relates to TV domain, specifically, it relates to the working method of a kind of television video menu and device.
Background technology
In the prior art, when TV is when playing carousel video, user needs complicated operation just can realize the display of carousel menu, and, the carousel video that the carousel menu of exhalation can not play with TV is corresponding; And, along with electricity is purchased demand growing of thing by people, existing TV platform there is no corresponding electricity and it is purchased thing passage and selects for people so that the service that TV provides also only is only limitted to the broadcasting of video, is purchased object space face for electricity and relates to seldom.
Loaded down with trivial details for the television video menu operation in correlation technique, and there is the problem of the Consumer's Experience sense difference that one-sidedness causes in the content that relates to of television video menu, not yet proposes effective solution at present.
Summary of the invention
For the problem of the Consumer's Experience sense difference of the television video menu in correlation technique, the present invention proposes working method and the device of a kind of television video menu, the operation steps of television video menu can be simplified, realize the quick exhalation of television video menu, and make the video menu of exhalation corresponding with the video that background is play, adding electricity in television video menu is purchased thing passage simultaneously, thus provide the user high-quality, comprehensively audiovisual service more.
The technical scheme of the present invention is achieved in that
According to an aspect of the present invention, it provides the working method of a kind of television video menu, for the operation to the video menu that TV provides, wherein, video menu comprises the array being made up of multiple option.
This working method comprises:
When receiving the first operational order that remote-control equipment sends, the array display formed by multiple option, and make cursor be arranged in the corresponding current option playing video of array;
When cursor be arranged in array corresponding product promote the option of type and receive the 2nd operational order that remote-control equipment sends, the option making corresponding product promote type directly triggers.
Wherein, when the option making corresponding product promote type directly triggers, by determining that the target product corresponding to option promotes interface; And the array formed by multiple option is hidden; And the direct triggering that the mode that target product is promoted interface display promotes the option of type to realize corresponding product.
In addition, the target type corresponding to option in above-mentioned array can comprise following one of at least:
Television video;
Television advertising;
Product promotion.
Preferably, in array, target type corresponding at least one option is product promotion type.
Optionally, this working method comprises further:
It is positioned at array at cursor, and the first direction controlling button receiving remote-control equipment be triggered after send operational order when, based on cursor current position in an array, make the option arranged in a first direction corresponding to current position in array along first party to movement.
According to a further aspect in the invention, it provides the operating gear of a kind of television video menu, for the operation to the video menu that TV provides, wherein, video menu comprises the array being made up of multiple option.
This operating gear comprises:
First display module, for when receiving the first operational order that remote-control equipment sends, the array formed by multiple option shows, and makes cursor be arranged in the corresponding current option playing video of array;
Trigger module, for when cursor be arranged in array corresponding product promote the option of type and receive the 2nd operational order that remote-control equipment sends, the option making corresponding product promote type directly triggers.
Wherein, this triggering module can comprise:
Determination module, for determining that the target product corresponding to option promotes interface;
Hide module, hide for the array formed by multiple option;
2nd display module, for promoting interface display by target product.
In addition, target type corresponding to the option in array can comprise following one of at least:
Television video;
Television advertising;
Product promotion.
Preferably, in array, target type corresponding at least one option is product promotion type.
Optionally, this operating gear comprises further:
Mobile module, for being positioned at array at cursor, and the first direction controlling button receiving remote-control equipment be triggered after send operational order when, based on cursor current position in an array, make the option arranged in a first direction corresponding to current position in array along first party to movement.
The present invention just can easily realize the quick display of television video menu by remote-control equipment simple operation instruction, and the video that the content of video menu can be play with background is corresponding, promotes Consumer's Experience sense; Simultaneously, the present invention by importing product promotion passage in video menu, the promotion message making user can also browse various product or brand while order video according to actual needs realizes electricity and is purchased thing, thus provides quality services more comprehensively for user.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, it is briefly described to the accompanying drawing used required in embodiment below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the schema of the working method of television video menu according to embodiments of the present invention;
Fig. 2 is the schematic diagram of navigation menu according to embodiments of the present invention;
Fig. 3 is the schema of the working method of the television video menu according to the present invention one specific embodiment;
Fig. 4 is the block diagram of the operating gear of television video menu according to embodiments of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only the present invention's part embodiment, instead of whole embodiments. Based on the embodiment in the present invention, other embodiments all that those of ordinary skill in the art obtain, all belong to the scope of protection of the invention.
According to embodiments of the invention, it provides the working method of a kind of television video menu, for the operation to the video menu that TV provides, wherein, video menu comprises the array being made up of multiple option.
As shown in Figure 1, working method according to embodiments of the present invention comprises:
Step S101, when receiving the first operational order that remote-control equipment sends, the array display formed by multiple option, and make cursor be arranged in the corresponding current option playing video of array;
Step S103, when cursor be arranged in array corresponding product promote the option of type and receive the 2nd operational order that remote-control equipment sends, the option making corresponding product promote type directly triggers.
Technique scheme for a better understanding of the present invention, is described in detail the technique scheme of the present invention below in conjunction with a specific embodiment.
So in order to carousel menu of breathing out, first a navigation menu is needed to mention, as shown in Figure 2, navigation menu comprises multiple navigation options, such as channel, film, TV play, amusement, polytype navigation options such as documentary film, and they arrange in the horizontal direction, user can by realizing triggering to any navigation options to the operation of remote-control equipment (being telepilot) button here, realize the carousel to the video corresponding to each navigation options, such as, the navigation options being in focus position in navigation menu is film option, so user clicks the OK button of telepilot, the video that just background can be made to play switches to the carousel video of film type.
So for the exhalation of carousel menu, its exhalation scene can be under the broadcast state of carousel video, wherein, under the state that the broadcast state of this carousel video can also be current interface only carousel video can also be when current play have carousel video while interface in show navigation menu, so user is if it is intended to operate carousel menu, only need to click the information button of telepilot, the carousel menu of the type of the carousel video that correspondence just can currently be play by system shows, concrete, system be triggered at the information button receiving telepilot operational order (the first operational order) that send, system will determine the type (i.e. target video type) of the carousel video that background is being play, here it is film type, then, system then can by the list of videos of corresponding film type by the way of array according to as shown in Figure 3 the various video option in this list of videos being shown on screen in the way of placard array, wherein, the carousel video that background is play is constant, and, the placard of the video play corresponding to background in placard array will be in focus condition and carry out amplifying display and (amplify 20% here, namely focus placard is compared with non-focus placard, it is exaggerated 20%), and by the attribute information of this Video Option, here for video name shows, user is facilitated to understand the carousel video of current broadcasting.
It should be noted that, list of videos corresponding to the placard array of carousel menu not merely only has the video of film type, also product promotion interface (such as various brands website, electricity business website, product introduction etc.) it is interspersed with between the video of each film type, thus realize user while viewing carousel video, it is also possible to select product interested or brand to carry out corresponding shopping operation.
Wherein, in an embodiment, multiple the Video Options in the array of carousel menu are according to predetermined ordering rule (the popular degree of such as video, can also be a kind of predetermined time rule) arrange in the horizontal direction, simultaneously, each product promotion interface can be interspersed between each the Video Option in the way of randomly ordered, it is achieved all many-sided information popularizations such as commodity, website, brand.
In addition, although in this example, the Video Option (comprising the option of product promotion type) in carousel menu shows in the way of placard array, but the display form of the option in carousel menu is not limited by the present invention, that is, it might not be in the way of placard, it can also be as carried out arrayed according to modes such as video name or electricity business's title, name of product, brand names, can certainly being other manifestation, the present invention be to this and is not construed as limiting.
In addition, in the above-described embodiments, the carousel menu of exhalation is necessarily corresponding with background video, and, and the option being in focus condition in carousel menu necessarily option corresponding to background video, it is then that focus placard option is corresponding with background video here.
So, after making carousel menu show through aforesaid operations, if user wants to understand in this carousel menu other carousel video or wants to enter corresponding product promotion interface when browsing, here to enter electricity business website, user only need to make to be in moving in the horizontal direction to (being horizontal direction) upper placard option arranged in first party of focus position in the placard array of carousel menu here by clicking the left and right direction controlling button (i.e. the first direction controlling button) of telepilot, thus switch and carousel menu is in the placard option when front focus, wherein, focus position then remains constant, and, placard option can carry out reverse circulation according to the triggering of left and right direction controlling button and slide, so that different placard options becomes focus tab.
Wherein, in an embodiment, if when user makes the placard of target MOVIE become focus tab by the operation of the left and right direction controlling button of telepilot, user only need to click the OK button of telepilot, when system acceptance is triggered, to the OK button of telepilot, operational order (i.e. the 2nd operational order) that send, this placard array will be hidden, namely, carousel menu is hidden, and the attribute information interface showing focus film poster (is film details interface here, concrete details can comprise video profile, time long, act the leading role, the information such as director), it should be noted that, the carousel video that now background is play still is continue to play, thus achieve the hearing experience of selection that the broadcasting limit enjoying video in user limit carries out video, so user is after having browsed film details, if user wants to watch this film, just can click the OK button of telepilot, background video is switched to target video.
On the other hand, if user finds this video interest not high after having browsed film details, the return key of telepilot then can be clicked at film details interface, this film details interface is closed, and the placard array of the corresponding film type hidden before is shown on screen again, making user proceed the selection of video, detailed process is the same, does not repeat them here.
And in another embodiment, if user makes the option being in focus position in carousel menu be the option that corresponding product promotes type by the operation of the left and right direction controlling button of telepilot, and the option of non-corresponding film type, such as, here it is the propagating poster of website, Jingdone district, so when the option of the propagating poster of website, Jingdone district becomes focus tab, user only need to click the OK button of telepilot, when system acceptance is triggered, to the OK button of telepilot, operational order (i.e. the 2nd operational order) that send, will determine that the target product corresponding to focus tab promotes interface, and this placard array is hidden, namely, carousel menu is hidden, target product is promoted interface (being the web station interface in Jingdone district here) show, namely the mode of the shopping passage of this brand through realizes the direct triggering that corresponding product promotes the option (option that namely website, Jingdone district is corresponding in placard array) of type, certainly, here just for the popularization interface of brand (Jingdone district), in actually operating, the option being in current focal point in placard array can also be the popularization placard of product, such as it is the propagating poster of a mobile phone, so when the propagating poster of this mobile phone is triggered, shown interface can be the detail of this mobile phone, can also be each big electricity business's information selling this mobile phone, that is, for the option of product promotion type, when it is directly triggered, shown target product popularization interface can be the popularization interface of any manifestation corresponding with this product, it can according to each famous brand, product, the actual publicity demand of electricity business carries out the adjustment of adaptability, the present invention is to this and is not construed as limiting.
So when the interface display of website, Jingdone district is in TV screen, this electricity business website just can be carried out corresponding operation and realize shopping by user, very simple and convenient.
Same, if user is after having browsed website, Jingdone district, there is not shopping need, it can make the carousel menu hidden show by clicking the return key of telepilot equally, proceeds the selection of carousel video or the selection of electricity business website.
It should be noted that, in the foregoing description to carousel menu, the present invention has just carried out schematic example with the carousel menu of film type, and in actually operating, the array in carousel menu can certainly be other the array corresponding to navigation options in navigation menu.
In addition, in an embodiment, the film video to comprise in above-described embodiment not merely only for the target type corresponding to the option in carousel menu, i.e. television video, and product promotion, it can also comprise television advertising, thus achieves the advertisement that can also browse extensive stock while user watches carousel video and the popularization website of various product (brand), meets the various actual demands of user.
In addition, in an embodiment, in the array of carousel menu, at least one target type corresponding to option is product promotion type, can be such as each big TV shopping platform popularization, each big electricity business's shopping platform popularization (such as Taobao, Jingdone district, Deng electricity Shang website, a shop), the brand promotion of each big product, the popularization of each big product, thus create more brand promotion approach for advertiser, select to produce effectively to guide to the audiovisual of user.
In addition, when being product promotion type for the option in the array of carousel menu, so the manifestation of the option of product promotion type can be the placard of website, it can also be the active interface dynamic, static of electricity business, can also being the publicity of product, it can adjust flexibly according to actual demand.
In addition, it should be appreciated that although remote-control equipment is TV remote controller in the above-described embodiments, but, in actual applications, remote-control equipment can also be the equipment that bluetooth equipment, voice equipment etc. can send corresponding operating instruction, and this is not limited by the present invention.
In addition, it is noted that in the above-mentioned operating process to navigation menu and carousel menu, background video is the state being in broadcasting always, so that user can see that the shopping website oneself wanted the video watched and want to browse is selected on video limit in limit, it is to increase Consumer's Experience sense.
The working method of video menu of the present invention revert to real TV and selects, take as the leading factor with video content, release and there is the novelty EPG shown unique characteristics, with light-weighted INTERFACE DESIGN, the propagating poster of outstanding video content and video, user is made sincerely to abide by cross operation logic in the operating process of menu, make user to the processing ease study left-hand seat of menu, and realize uninterrupted viewing experience, thus emphasize the interaction of user and television content, it may also be useful to can be gone directly video content by convenient operation in family.
In addition, the present invention by being interspersed with electricity business's promotion message and advertisement promotion information in the recommendation queue of carousel menu, carousel menu is made to be possible not only to as user's recommend video content, guide user charges program request, electricity business website and advertisement can also be promoted when user more can accept, thus provide better service for user.
According to embodiments of the invention, additionally providing the operating gear of a kind of television video menu, for the operation to the video menu that TV provides, wherein, video menu comprises the array being made up of multiple option.
As shown in Figure 4, operating gear according to embodiments of the present invention comprises:
First display module 41, for when receiving the first operational order that remote-control equipment sends, the array formed by multiple option shows, and makes cursor be arranged in the corresponding current option playing video of array;
Trigger module 42, for when described cursor be arranged in described array corresponding product promote the option of type and receive the 2nd operational order that described remote-control equipment sends, the option making described corresponding product promote type directly triggers.
Wherein, this triggering module 42 can comprise:
Determination module (not shown), for determining that the target product corresponding to option promotes interface;
Hide module (not shown), hide for the array formed by multiple option;
2nd display module (not shown), for promoting interface display by target product.
In addition, in an embodiment, the target type corresponding to option in array can comprise following one of at least:
Television video;
Television advertising;
Product promotion.
Preferably, in an embodiment, in array, target type corresponding at least one option is product promotion type.
Optionally, operating gear according to embodiments of the present invention comprises further:
Mobile module (not shown), for being positioned at array at cursor, and the first direction controlling button receiving remote-control equipment be triggered after send operational order when, based on cursor current position in an array, make the option arranged in a first direction corresponding to current position in array along first party to movement.
In sum, by means of the technique scheme of the present invention, by an operational order receiving remote-control equipment just can the exhalation carousel menu of simple and fast, and, the type that the Video Option in the carousel menu of exhalation is the video with the broadcasting of TV background is corresponding; Meanwhile, the present invention also can make the focus video in carousel menu be mapped with background video, and the Video Option that carousel menu is presented associates closely with background video, it is to increase user is to the operating experience sense of carousel menu; In addition, the present invention by being interspersed with product promotion information and advertisement promotion information in the recommendation queue of carousel menu, carousel menu is made to be possible not only to as user's recommend video content, guide user charges program request, electricity business website and advertisement can also be promoted when user more can accept, thus provide better service for user.
The foregoing is only the better embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment of doing, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. a working method for television video menu, for the operation to the video menu that TV provides, wherein, described video menu comprises the array being made up of multiple option, it is characterised in that, described working method comprises:
When receiving the first operational order that remote-control equipment sends, the described array display formed by multiple option, and make cursor be arranged in the corresponding current option playing video of described array;
When described cursor be arranged in described array corresponding product promote the option of type and receive the 2nd operational order that described remote-control equipment sends, the option making described corresponding product promote type directly triggers.
2. working method according to claim 1, it is characterised in that, the option making described corresponding product promote type directly triggers and comprises:
Determine that the target product corresponding to described option promotes interface;
The described array formed by multiple option is hidden;
Described target product is promoted interface display.
3. working method according to claim 1, it is characterised in that, the target type corresponding to option in described array comprise following one of at least:
Television video;
Television advertising;
Product promotion.
4. working method according to claim 1, it is characterised in that, in described array, target type corresponding at least one option is product promotion type.
5. working method according to claim 1, it is characterised in that, described working method comprises further:
It is positioned at described array at described cursor, and the first direction controlling button receiving described remote-control equipment be triggered after send operational order when, based on the current position of cursor in described array, make the option arranged in said first direction corresponding to current position in described array along described first party to movement.
6. an operating gear for television video menu, for the operation to the video menu that TV provides, wherein, described video menu comprises the array being made up of multiple option, it is characterised in that, described operating gear comprises:
First display module, for when receiving the first operational order that remote-control equipment sends, the described array formed by multiple option shows, and makes cursor be arranged in the corresponding current option playing video of described array;
Trigger module, for when described cursor be arranged in described array corresponding product promote the option of type and receive the 2nd operational order that described remote-control equipment sends, the option making described corresponding product promote type directly triggers.
7. operating gear according to claim 6, it is characterised in that, described triggering module comprises:
Determination module, for determining that the target product corresponding to described option promotes interface;
Hide module, hide for the described array formed by multiple option;
2nd display module, for promoting interface display by described target product.
8. operating gear according to claim 6, it is characterised in that, the target type corresponding to option in described array comprise following one of at least:
Television video;
Television advertising;
Product promotion.
9. operating gear according to claim 6, it is characterised in that, in described array, target type corresponding at least one option is product promotion type.
10. operating gear according to claim 6, it is characterised in that, described operating gear comprises further:
Mobile module, for being positioned at described array at described cursor, and the first direction controlling button receiving described remote-control equipment be triggered after send operational order when, based on the current position of cursor in described array, make the option arranged in said first direction corresponding to current position in described array along described first party to movement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410667323.6A CN105681922A (en) | 2014-11-20 | 2014-11-20 | Operation method and device of television video menu |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410667323.6A CN105681922A (en) | 2014-11-20 | 2014-11-20 | Operation method and device of television video menu |
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| Publication Number | Publication Date |
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| CN105681922A true CN105681922A (en) | 2016-06-15 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410667323.6A Pending CN105681922A (en) | 2014-11-20 | 2014-11-20 | Operation method and device of television video menu |
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| CN (1) | CN105681922A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN113900567A (en) * | 2021-10-08 | 2022-01-07 | 杭州当贝网络科技有限公司 | Control method for cover interactive display, cover interactive display device and large-screen terminal |
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