KR20130065766A - Method of providing ppl advertisement information based on n-screen - Google Patents

Abstract

PURPOSE: An N-screen-based PPL advertisement information providing method is provided to search for or watch broadcast content during independent broadcasting from a TV by providing PPL advertisement organization information to an N-screen terminal. CONSTITUTION: An N-screen terminal device(220) receives PPL advertisement organization list information from a broadcast content output device(210). The N-screen terminal device synchronizes the PPL advertisement organization list information with corresponding broadcast content based on advertisement time information and displays the same. The N-screen terminal device includes advertisement names about one or more products included in the PPL advertisement organization list information and storage addresses of advertisement files and displays product information about the products. [Reference numerals] (210) Broadcast content output device; (220) N-screen terminal device; (AA) PPL advertisement organization list; (BB, EE, GG) Yes; (CC, DD, FF) No; (HH) End; (S200) Transmit information about a PPL advertisement organization list according to programs; (S210) Store the PPL advertisement organization list information; (S220) Play broadcast contents; (S230) Finish the broadcast contents; (S240,S260) Watch, search, and purchase advertisements; (S250) Display product information according to time information; (S270) Store in an interest advertisement list; (S280) Manage advertisement access history of each user

Description

Method of providing N-screen based PPL advertisement information {METHOD OF PROVIDING PPL ADVERTISEMENT INFORMATION BASED ON N-SCREEN}

The present invention relates to a method for providing PPL advertisement information, and more particularly, to a method for providing PPL advertisement information in an N-screen based environment.

PPL (Product Placement) advertising technique exposes the products of a specific company to various props such as cars, clothing, bags, shoes, etc. used by people appearing in movies, dramas, music videos, games, etc. And bring the reality of the brand to life. 1 is an embodiment of a PPL advertisement, since advertisements 110-1 and 110-2 are directly exposed to broadcast content, so that the advertisement can be naturally carried out during the broadcast, and thus the advertisement is broadcast before and after the broadcast of the existing broadcast content. Compared to the broadcast content can be increased.

In addition, with the explosive demand for VOD (Video On Demand) services such as IPTV, the PPL advertising market is growing more and more in the interactive TV environment. Evolving into a form of viewer engagement.

This PPL advertising technique has a merit of great promotion effect in that it can deliver a natural and effective promotional message to consumers focused on entertainment contents. In other words, the public relations effect is large in that it can dispel the psychological rejection and disbelief that consumers have felt in advertising, and the effect of exposure to cost is large.

In the conventional PPL advertisement technique, only PPL advertisements related to one or two products are made in one scene of broadcast content. This is because it is difficult for viewers not only to pay attention to several products at the same time, but also because of the difficulty of multiple selection when considering bidirectionality. In addition, even if the viewer tries to search and purchase information by directly clicking on the product being advertised through the PPL advertising technique, the product is exposed for a short time, so the information about the product cannot be checked in detail. Investing in PPL advertising because the screen is divided into separate screens or has to be moved to a separate dedicated page, which can interfere with the viewing of the broadcast and the immersion of the content such as stopping the viewing of the content even in VOD broadcasting. Compared to the cost of advertising, it often does not lead to a purchase.

For example, even if a product appeared through a PPL advertising technique of interest in an urgent drama, it is not often clicked and purchased. In addition, in a TV environment, it is generally possible to select one remote control per TV. Therefore, when multiple people watch, it is difficult to select a product according to personal preferences.

Korean Patent Publication No. 10-2008-0055689 ("Marketing System and Method Using Video Contents", Kim Jong-kyung, Kim Gun-woo, published 17 December 2009)

In order to solve the above-described problem, a research on a method of transmitting additional information related to PPL advertisement together with broadcast content has been conducted, but since the additional information related to PPL advertisement is displayed through a display device such as broadcast content, the PPL advertisement In order to display the information, the screen has to be separated and displayed, or a separate screen has to be switched.

Accordingly, an object of the present invention for solving the above problems is to provide a PPL advertisement listing list synchronized with the PPL advertisement listing list to enable the user to watch PPL advertisements or to search for information related to PPL advertisements independently of TV. By providing the PPL advertisement information for the product associated with the broadcast content without interrupting the viewing of the broadcast content, and even after the end of the broadcasting of the N-screen-based It is to provide a method for providing PPL advertisement information.

In addition, another object of the present invention is that the existing PPL advertising can be displayed only on the screen, such as cars, watches, necklaces, etc., which can be visually displayed on the screen, unlike the advertising opportunities limited screen, such as underwear, perfume, or music It is to provide a method for providing N-screen-based PPL advertising information that can be advertised products that are difficult to express in.

The above-described method for providing N-screen PPL advertisement information according to an embodiment of the present invention receives PPL advertisement list information including advertisement name, storage address and advertisement time information of at least one product. Step, displaying the PPL advertisement listings information in synchronization with the broadcast content corresponding to the PPL advertisement listings based on the advertisement time information, the advertisement for at least one product included in the displayed PPL advertisement listings information Including the storage address of the name and the advertisement file in the list of advertisements of interest and displaying the product information on at least one product included in the advertisement list of interests based on the storage name of the advertisement name and the advertisement file. Can be.

According to the aforementioned N-screen based PPL advertisement information providing method, before the advertisement content is played, the N-screen terminal receives PPL advertisement list information including at least one of an advertisement name, a storage address of an advertisement file, and advertisement time information. In addition to the TV, you can watch the advertising content or search for information during the broadcast independently of the TV. Accordingly, the advertisement and related information associated with the broadcast content can be provided without disturbing the user's viewing of the broadcast content.

In addition, unlike the conventional PPL advertisement was able to advertise only the products that can be visually displayed, in the present invention is synchronized with the broadcast content in time, the list of the PPL advertising product is displayed on the N-screen of each user terminal is displayed on the screen It is also possible to advertise difficult products.

In addition, when several products are advertised at once in a scene, the viewer may not recognize whether or not the PPL advertisement is transmitted for some of the products where the PPL advertisement is aired. Therefore, if the list of advertisements sent advertisements are displayed on the personal terminal together with the advertisement viewing history of the user, the probability of accessing the advertisements can be increased in the future.

1 is a conceptual diagram of an advertisement content display method using a PPL advertisement technique.
2 is a flowchart of a method for providing advertisement information based on an N-screen according to an embodiment of the present invention.
3A is an exemplary diagram of providing a tabular form of PPL advertisement listing list information.
3B is an exemplary view of providing an image form of PPL advertisement listing list information.
4A is a diagram illustrating an N-screen based advertisement information providing method according to an embodiment of the present invention.
FIG. 4B is an embodiment when the screen is switched in FIG. 4A.
5 is an exemplary view of a user-specific interest advertisement list.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail.

It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the relevant art and are to be interpreted in an ideal or overly formal sense unless explicitly defined in the present application Do not.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In order to facilitate the understanding of the present invention, the same reference numerals are used for the same constituent elements in the drawings and redundant explanations for the same constituent elements are omitted.

According to an embodiment of the present invention, a method for providing N-screen-based PPL advertisement information includes N-screen PPL advertisement list information related to corresponding broadcast content in an N-screen environment including at least one personal terminal associated with a TV. It is provided on the screen in advance and the PPL advertisement list information is synchronized with the broadcast content and output through each user terminal in real time, while the user terminal manages and broadcasts the advertisement list of interests of the advertisement selected by the user among the received PPL advertisement information. Advertisement can be maximized by enabling advertisement exposure at any time before, during, and after the broadcast.

In other words, when broadcasting content is broadcasted, a product of interest with a PPL advertisement is first selected, and after the viewing of the broadcasting content is finished, a list of interested advertisements is provided to enable access to the product, thereby increasing the rate of purchase. You can. In addition, in a TV environment, it is generally possible to select one TV terminal with one remote control, and thus, when multiple people watch it, it is difficult to select according to personal preferences and thus various approaches to products are difficult. Therefore, this problem can be solved by using an N-screen environment that utilizes a user's personal terminal associated with a TV.

In addition, the N-screen-based PPL advertising information providing method according to an embodiment of the present invention by synchronizing with the broadcast content in time to express the list of the PPL advertising product on each N-screen screen such as underwear, perfume, music It may also be possible to advertise products that are difficult to express in the market.

2 is an information flow diagram of a broadcast content output device and an N-screen terminal device in an N-screen based advertisement information providing method according to an embodiment of the present invention, and FIG. 3A is an example of providing a table form of PPL advertisement list information. 3B is an exemplary view of providing an image form of PPL advertisement listing list information.

As shown in FIG. 2, the broadcast content output device 210 transmits PPL advertisement list information for each program received from a broadcasting network or a communication network to a terminal used by a plurality of users including a TV, that is, an N-screen terminal device 220. Transmit (S200). The N-screen terminal device 220 may store the received PPL advertisement list information (S210). Here, the PPL advertisement list information may include an advertisement name included in the advertisement content metadata, a storage address of the advertisement file, and advertisement time information on which scene the advertisement is displayed.

Subsequently, the broadcast content output device 210 plays the broadcast content (S220). When the scene containing the advertisement comes out while playing the broadcast content, the N-screen terminal synchronizes the broadcast content with the broadcast content so that the user can separately recognize at least one product list displaying the advertisement in the current scene using the received advertisement time information. To express (S250). Here, the presentation format may be in the form of text or image, and synchronization may be performed through PPL advertisement time information received before broadcast content starts.

The user may access the advertisement product while watching the broadcast content, watch additional advertisements, search for product information, and even proceed to purchase (S260). Here, all the advertisement access history information of the user is stored and managed in the N-screen terminal (S280). For example, if a plurality of personal terminals (pads, phones) and the like have been registered through a pairing step on a smart TV, management for each user is performed in each terminal in subsequent viewing.

Even after the broadcast content is ended (S230), the user can later watch, search, or purchase the advertisement through the advertisement and the product information (S240) for the advertisement product in the broadcast that has passed, and click to access the product information to the interest list. Access is possible through the user advertisement access history such as storing (S270) and PPL advertisement organization list information (S280).

As shown in FIGS. 3A and 3B, the PPL advertisement list information provided to the user through the N-screen terminal may be provided in a table form of FIG. 3A or an image form of FIG. 3B. The entire list of advertisements to be displayed among broadcasting contents is listed by time or location, and the advertisement contents metadata are analyzed along with the description of the advertisement target product, and the information of the advertisement contents is visualized and provided to the user.

Referring to FIG. 3A, an exposure time may be set a plurality of times, such as a K5 car and a Herce necklace. The PPL advertisement list information may be continuously stored and managed by an N-screen terminal device, and user access history information on the PPL advertisement list information may also be stored and managed.

FIG. 4A is an embodiment of an N-screen based advertisement information providing method according to an embodiment of the present invention, and FIG. 4B is an embodiment when the screen is switched in FIG. 4A.

As shown in FIG. 4A, at the time when at least one product 411, 412, 413 is displayed on the broadcast content display device 410, the N-screen terminal device 420 for each user may display the at least one item. The product information 421, 422, 423 corresponding to the products 411, 412, 413, respectively, is visualized to be recognized by the user and provided at the same time. The user may directly select a product through an action such as clicking an image including link information on the N-screen terminal device to simultaneously watch advertisements, participate in an event, or purchase a broadcast content. Meanwhile, the invisible product such as perfume 424 could not be targeted for advertisement because the existing PPL advertisement was dependent on time, but according to the N-screen based PPL advertisement information providing method according to an embodiment of the present invention, You can be a target.

As shown in FIG. 4B, when the screen is switched, new products 431, 432, 433, and 434 are displayed on the broadcast content display device 430. Here, compared with the screen of FIG. 4A, only the necklace product information 442 is left using the provided PPL advertisement time information, and the remaining products are switched in synchronization. Accordingly, only the product information 441, 442, 443, 444 corresponding to the products 431, 432, 433, 434 displayed on the broadcast content display device 430 is displayed on the N-screen terminal device.

Here, the actions taken by the plurality of users are managed by the advertisement access history in the N-screen terminal device for each user. In particular, if you do not want to access the product information directly, store it in the list of ads of interest, and want to view it later, you can select only. To select a list of interests, you can either 1) drag the image and save it over the icon of interest list, or 2) save it as a list of interests and double click to access product information. There is a method of distinguishing and providing an access image and a moving image of the interest advertisement list. In addition, through various selection methods, at least one of product information about a product expressed in broadcast content may be stored in the interest advertisement list.

5 is an exemplary view of a user-specific interest advertisement list.

As illustrated in FIG. 5, the interest advertisement list may be managed for each user, and may be accessed at any time even after the playback of the broadcast content is finished. The N-screen terminal device 1 used by the user 1 is generated and managed by the advertisement list 1 510 including the interested items 511, 512, and 513. The N-screen terminal device 2 used by the user 2 is created by the user. The interested advertisement list 2 520 including 521 and 522 is generated and managed, and the N-screen terminal device 3 used by the user 3 is generated by the interested advertisement list 3 530 including the interested items 531 and 532. And managed.

6 is a flowchart illustrating a method of providing NPL-based PPL advertisement information according to an embodiment of the present invention.

As shown in FIG. 6, a method for providing N-screen-based PPL advertisement information according to an embodiment of the present invention first includes a PPL advertisement including an advertisement name, a storage address of an advertisement file, and advertisement time information for at least one product. The list information is received (S610). It may be directly received through a broadcast network or may be transmitted through a broadcast content display device.

Thereafter, the PPL advertisement list information is displayed in synchronization with the broadcast content corresponding to the PPL advertisement list based on the advertisement time information (S620). When outputting based on the advertisement time information, the N-screen terminal device may display the PPL advertisement listing information about the product included in the screen of the broadcast content displayed on the broadcast content display device.

In some cases, an advertisement name and at least one storage address of an advertisement file of at least one product included in the displayed PPL advertisement list information may be included in the interest advertisement list (S630). While commodity information related to the viewing of the broadcast content may be checked at the same time, in order not to interfere with the immersion into the broadcast content, during the viewing of the broadcast content, the advertisement address and the storage address of the advertisement file may be stored in the interest advertisement list. Thereafter, on the basis of the advertisement name and the storage address of the advertisement file, product information on at least one product included in the interest advertisement list may be displayed (S640).

101-1: PPL Advertising Products 101-2: PPL Advertising Products
410: broadcast content display device 420: N-screen terminal device
430: broadcast content display device 440: N-screen terminal device
510: Interested advertisement list 1 520: Interested advertisement list 2
530: Interest Ad List 3

Claims (1)

Receiving a product placement (PPL) advertisement listing information information including the advertisement name, the storage address of the advertisement file and the advertisement time information for at least one product;
Displaying the PPL advertisement list information in synchronization with broadcast content corresponding to the PPL advertisement list based on the advertisement time information;
Including an advertisement name and a storage address of an advertisement file of at least one product included in the displayed PPL advertisement list information in the interest advertisement list; And
N-screen-based PPL advertisement information providing method comprising the step of displaying product information on at least one product included in the list of advertisements of interest based on the advertisement name and the storage address of the advertisement file.

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