CN105678572A - Data excavation method based on wireless network - Google Patents
Data excavation method based on wireless network Download PDFInfo
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- CN105678572A CN105678572A CN201511027508.1A CN201511027508A CN105678572A CN 105678572 A CN105678572 A CN 105678572A CN 201511027508 A CN201511027508 A CN 201511027508A CN 105678572 A CN105678572 A CN 105678572A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
- H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F2216/00—Indexing scheme relating to additional aspects of information retrieval not explicitly covered by G06F16/00 and subgroups
- G06F2216/03—Data mining
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- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
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Abstract
The invention discloses a data excavation method based on a wireless network. The data excavation method based on a wireless network comprises the steps: S1: setting a plurality of wireless network connection points corresponding to a plurality of trade companies, wherein the trade companies provide wireless network connection for each user; S2: acquiring the related information of each user; S3: performing data excavation on the related information of each user, and obtaining the corresponding recommended advertisement information; S4: storing the related information and the recommended advertisement information; and S5: utilizing a preset control center to push the recommended advertisement information to each user. The data excavation method based on a wireless network has the advantages of fully utilizing the wireless network to acquire more user information, being conductive to finding out the goods information required by the users from the user information, notifying the users about the goods information required by the users in a more convenient mode, and enabling the trade companies to customize the exclusive pages of their own so that interaction between the trade companies and the users is enlarged and the usage experience of the users are improved.
Description
Technical field
The present invention relates to field of wireless, particularly relate to a kind of data digging method based on wireless network.
Background technology
At present, the people of intelligent terminal is used to get more and more, relatively, it is necessary to the people of wireless network also gets more and more. Wireless network is more and more important to our life.
Wireless network refers to " Wireless Fidelity " at the category of WLAN, substantially a kind of commercial verification, is also a kind of Wireless networking technologies simultaneously, connected computer by netting twine in the past, and Wireless Fidelity is then networked by radio wave; Common is exactly a wireless router, then the effective range that the electric wave at this wireless router covers can adopt Wireless Fidelity connected mode to network.
At present, a lot of businessmans provide a user with wireless network, connect wireless network by user and obtain contact method such as phone number, email address and the wechat account etc. of user, then, the information of user's extensive stock is informed by sending the mode of note, mail or wechat to user by businessman. But, these businessmans do not use wireless network to obtain more user profile more fully, also without the information informing the desired commodity of user with form more easily, therefore the interaction between businessman and user cannot be improved, reduce the experience of user, also waste to a certain extent and provide free this popularization resource of wireless network access services.
Summary of the invention
For the problems referred to above that existing technology exists, now provide the technical scheme of a kind of data digging method based on wireless network, specific as follows:
A kind of data digging method based on wireless network, wherein, including:
Step S1, corresponds respectively to multiple businessman and arranges multiple wireless network junction point, and each described wireless network junction point provides wireless network to connect to each user in the join domain being in corresponding described businessman respectively;
Step S2, obtains the relevant information of each described user accessing described wireless network by described wireless network junction point;
Step S3, carries out data mining to each described relevant information, to obtain the analysis result corresponding to each described user, and obtains the described businessman recommended advertisements information for each described user according to described analysis result treatment;
Step S4, preserves the described relevant information of each described user and corresponding described recommended advertisements information;
Step S5, under the state that each described user accesses described wireless network junction point, pushes the corresponding described recommended advertisements information of the described businessman being associated with correspondence by a control centre pre-set to each described user.
Preferably, described businessman asks customized web page to include to described control centre:
Step A1, corresponds respectively to multiple businessman and arranges multiple wireless network junction point, and each described wireless network junction point provides wireless network to connect to each user in the join domain being in corresponding described businessman respectively;
Step A2, customizes the exclusive page of each described businessman and sends described customized web page request signal to described control centre;
Step A3, when described control centre receives described customized web page request signal, preserves the described exclusive page of described businessman customization corresponding to described customized web page request signal.
Preferably, the connection request of the described user of described control centre response includes:
Step B1, when described control centre receives the connection request signal that each described user sends, it is judged that whether described control centre exists the described exclusive page of the described businessman customization of the described wireless network junction point corresponding to each described user access;
Step B2, when described control centre exists the described exclusive page of the described businessman customization of the described wireless network junction point accessed corresponding to each described user, push the described exclusive page of the described businessman customization of the described wireless network junction point accessed corresponding to described user to each described user.
Preferably, the content of the described exclusive page of each described businessman customization includes:
Add copy and picture;
Select the edit pattern of ad content, including the ad content with type mode editor and the ad content with picture format editor; And
Select network access and be supplied to each described user concern mode to every described businessman.
Preferably, described step S3 includes:
Step S31, according to the data mining algorithm that at least two is different, excavates respectively for described relevant information and obtains data mining results;
Step S32, according to the described data mining results that excavation obtains, obtains described analysis result;
Step S33, according to described analysis result, obtains the described businessman described recommended advertisements information for each described user.
Preferably, described step S31 includes:
Step S311, according to the data mining algorithm that at least two is different, excavates respectively for described relevant information and obtains preliminary data Result;
Step S312, is converted into, by described preliminary data Result, the numeric format that can be normalized operation;
Step S313, is normalized operation to the described preliminary Result after converting respectively;
Step S314, is identified as final described data mining results by the described preliminary Result after normalization.
The beneficial effect of technique scheme: a kind of data digging method based on wireless network is provided, make full use of wireless network to obtain more user profile, it is beneficial to the merchandise news finding user desired from user profile, also can inform, with form more easily, the merchandise news that user is desired, make businessman can customize the exclusive page of oneself, therefore extend the interaction between businessman and user, improve the experience of user.
Accompanying drawing explanation
Fig. 1 is in the preferred embodiment of the present invention, a kind of data digging method flow chart based on wireless network;
Fig. 2-5 is in the preferred embodiment of the present invention, on the basis of Fig. 1, and the schematic flow sheet step by step of a kind of data digging method based on wireless network.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only a part of embodiment of the present invention, rather than whole embodiments. Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art obtain under the premise not making creative work, broadly fall into the scope of protection of the invention.
It should be noted that when not conflicting, the embodiment in the present invention and the feature in embodiment can be mutually combined.
Below in conjunction with the drawings and specific embodiments, the invention will be further described, but not as limiting to the invention.
In the preferred embodiment of the present invention, based on the above-mentioned problems in the prior art, it is provided that a kind of data digging method based on wireless network, its flow process such as Fig. 1, including:
Step S1, corresponds respectively to multiple businessman and arranges multiple wireless network junction point, and each wireless network junction point provides wireless network to connect to each user in the join domain being in corresponding merchant respectively;
Step S2, obtains the relevant information of each user accessing wireless network by wireless network junction point;
Step S3, carries out data mining to each relevant information, to obtain the analysis result corresponding to each user, and obtains businessman's recommended advertisements information for each user according to analyzing result treatment;
Step S4, preserves the relevant information of each user and corresponding recommended advertisements information;
Step S5, under the state that each user accesses wireless network junction point, pushes the corresponding recommended advertisements information of the businessman being associated with correspondence by a control centre pre-set to each user.
In one particular embodiment of the present invention, first, set each businessman be correspondingly arranged at least one wireless network junction point and to this businessman region (based on wireless network access regionality) each user wireless network access services is provided. When a user accesses this wireless network, the relevant information of user can be got by this wireless network, then, the relevant information got is carried out data mining, obtain analyzing result, and obtain this businessman and preserve for the recommended advertisements information of user according to analyzing result treatment. The purpose of the recommended advertisements information for user obtained according to analysis result before being finally reached when this user is under the state accessing this wireless network to be pushed to user by control centre.
In the preferred embodiment of the present invention, as in figure 2 it is shown, businessman asks customized web page to include to control centre:
Step A1, corresponds respectively to multiple businessman and arranges multiple wireless network junction point, and each wireless network junction point provides wireless network to connect to each user in the join domain being in corresponding merchant respectively;
Step A2, customizes the exclusive page of each businessman and sends customized web page request signal to control centre;
Step A3, when control centre receives customized web page request signal, preserves the exclusive page of businessman's customization corresponding to customized web page request signal.
In a specific embodiment of the present invention, first, determine that a businessman is provided which that wireless network connects at least provided with a wireless network junction point and to each user in the join domain of this businessman, then, the exclusive page of businessman's customization oneself also sends customized web page solicited message to control centre, finally, when control centre receives customized web page solicited message, preserve the exclusive page of this businessman customization, to be pushed to each user of the wireless network accessing this businessman, it is achieved the purpose of wireless network marketing.
In the preferred embodiment of the present invention, as it is shown on figure 3, the connection request of control centre response user includes:
Step B1, when control centre receives the connection request signal that each user sends, it is judged that whether control centre exists the exclusive page of businessman's customization of the wireless network junction point accessed corresponding to each user;
Step B2, when the exclusive page of businessman's customization of the wireless network junction point that control centre's existence accesses corresponding to each user, pushes, to each user, the exclusive page that the businessman of the wireless network junction point corresponding to user's access customizes.
In a specific embodiment of the present invention, first, when user attempts accessing the wireless network that certain businessman provides, need to send connection request signal to control centre, then, it is judged that whether control centre exists the exclusive page of this businessman, if there is no, then need not push the exclusive page of businessman to user, if it is present need to push the exclusive page of this businessman to user.
In the preferred embodiment of the present invention, the content of the exclusive page of each businessman customization includes:
Add copy and picture;
Select the edit pattern of ad content, including the ad content with type mode editor and the ad content with picture format editor; And
Select network access and be supplied to each user concern mode to every businessman.
In the preferred embodiment of the present invention, the edit pattern of ad content may select type mode and picture mode, it is also possible to selects word and picture integrated mode, it is also possible to be the self-defining pattern of businessman; Network access may select Free Internet Access, and wechat pays close attention to online, the mode such as mobile phone reward voucher and mobile phone short message verification online.
In the preferred embodiment of the present invention, as shown in Figure 4, step S3 includes:
Step S31, according to the data mining algorithm that at least two is different, excavates respectively for relevant information and obtains data mining results;
Step S32, according to the data mining results that excavation obtains, obtains analyzing result;
Step S33, according to analyzing result, obtains businessman's recommended advertisements information for each user.
In the preferred embodiment of the present invention, as it is shown in figure 5, step S31 includes:
Step S311, according to the data mining algorithm that at least two is different, excavates respectively for relevant information and obtains preliminary data Result;
Step S312, is converted into the numeric format that can be normalized operation by preliminary data Result;
Step S313, is normalized operation to the preliminary Result after converting respectively;
Step S314, is identified as final data mining results by the preliminary Result after normalization.
In a specific embodiment of the present invention, first, preliminary data mining results is obtained by multiple different data mining algorithm, then, preliminary data mining results is converted and is normalized, then, obtains analyzing result according to the data mining results after processing, finally, businessman's recommended advertisements information for each user is obtained according to analysis result.
Above so-called normalization operation, is that a kind of dimensionless processes means, makes the absolute value of physical system numerical value become certain relative value's relation, be simplify to calculate, reduce the effective way of value. Above-mentioned preliminary Result is normalized operation by technical solution of the present invention, it is possible to be easy in the magnitude calculated by complicated preliminary Result unification to and carry out subsequent calculations again, significantly reduce the amount of calculation of subsequent calculations.
In the preferred embodiment of the present invention, by different data mining algorithms such as decision Tree algorithms, expectation-maximization algorithm and K-means algorithm etc., the relevant information of each user of acquisition is carried out data mining, valuable information that search is wherein the hidden position etc. of wireless network (the such as user access times of different merchandise news, user are accessed) and to these commodity same area or relevant other kinds of merchandise news, namely preliminary data mining results;Preliminary data mining results being converted into numerical value, in order to be normalized, namely numerical value be mapped to a specific numerical intervals after being normalized, and then numerical value is converted into final data mining results again, is so easy to further analysis operation.
The foregoing is only preferred embodiment of the present invention; not thereby restriction embodiments of the present invention and protection domain; to those skilled in the art; the equivalent replacement done by all utilizations description of the present invention and diagramatic content and the obtained scheme of apparent change should be can appreciate that, all should be included in protection scope of the present invention.
Claims (6)
1. the data digging method based on wireless network, it is characterised in that including:
Step S1, corresponds respectively to multiple businessman and arranges multiple wireless network junction point, and each described wireless network junction point provides wireless network to connect to each user in the join domain being in corresponding described businessman respectively;
Step S2, obtains the relevant information of each described user accessing described wireless network by described wireless network junction point;
Step S3, carries out data mining to each described relevant information, to obtain the analysis result corresponding to each described user, and obtains the described businessman recommended advertisements information for each described user according to described analysis result treatment;
Step S4, preserves the described relevant information of each described user and corresponding described recommended advertisements information;
Step S5, under the state that each described user accesses described wireless network junction point, pushes the corresponding described recommended advertisements information of the described businessman being associated with correspondence by a control centre pre-set to each described user.
2. the method for claim 1, it is characterised in that described businessman asks customized web page to include to described control centre:
Step A1, corresponds respectively to multiple businessman and arranges multiple wireless network junction point, and each described wireless network junction point provides wireless network to connect to each user in the join domain being in corresponding described businessman respectively;
Step A2, customizes the exclusive page of each described businessman and sends described customized web page request signal to described control centre;
Step A3, when described control centre receives described customized web page request signal, preserves the described exclusive page of described businessman customization corresponding to described customized web page request signal.
3. method as claimed in claim 2, it is characterised in that described control centre responds the connection request of described user and includes:
Step B1, when described control centre receives the connection request signal that each described user sends, it is judged that whether described control centre exists the described exclusive page of the described businessman customization of the described wireless network junction point corresponding to each described user access;
Step B2, when described control centre exists the described exclusive page of the described businessman customization of the described wireless network junction point accessed corresponding to each described user, push the described exclusive page of the described businessman customization of the described wireless network junction point accessed corresponding to described user to each described user.
4. method as claimed in claim 2, it is characterised in that the content of the described exclusive page of each described businessman customization includes:
Add copy and picture;
Select the edit pattern of ad content, including the ad content with type mode editor and the ad content with picture format editor; And
Select network access and be supplied to each described user concern mode to every described businessman.
5. the method for claim 1, it is characterised in that described step S3 includes:
Step S31, according to the data mining algorithm that at least two is different, excavates respectively for described relevant information and obtains data mining results;
Step S32, according to the described data mining results that excavation obtains, obtains described analysis result;
Step S33, according to described analysis result, obtains the described businessman described recommended advertisements information for each described user.
6. method as claimed in claim 5, it is characterised in that described step S31 includes:
Step S311, according to the data mining algorithm that at least two is different, excavates respectively for described relevant information and obtains preliminary data Result;
Step S312, is converted into, by described preliminary data Result, the numeric format that can be normalized operation;
Step S313, is normalized operation to the described preliminary Result after converting respectively;
Step S314, is identified as final described data mining results by the described preliminary Result after normalization.
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| CN201511027508.1A CN105678572A (en) | 2015-12-31 | 2015-12-31 | Data excavation method based on wireless network |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201511027508.1A CN105678572A (en) | 2015-12-31 | 2015-12-31 | Data excavation method based on wireless network |
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| CN105678572A true CN105678572A (en) | 2016-06-15 |
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| CN201511027508.1A Pending CN105678572A (en) | 2015-12-31 | 2015-12-31 | Data excavation method based on wireless network |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106506687A (en) * | 2016-11-30 | 2017-03-15 | 广州云移信息科技有限公司 | A kind of information processing method and system |
| CN106535296A (en) * | 2016-10-27 | 2017-03-22 | 珠海市魅族科技有限公司 | Information control method and electronic device |
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| CN103402177A (en) * | 2013-08-02 | 2013-11-20 | 南京市海聚信息科技有限公司 | Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof |
| US8874595B2 (en) * | 2011-11-15 | 2014-10-28 | Pvelocity Inc. | Method and system for providing business intelligence data |
| CN105049513A (en) * | 2015-07-22 | 2015-11-11 | 宁波高新区长联网络科技有限公司 | New pushing system for background advertisement and customizing message |
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2015
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US8874595B2 (en) * | 2011-11-15 | 2014-10-28 | Pvelocity Inc. | Method and system for providing business intelligence data |
| CN103402177A (en) * | 2013-08-02 | 2013-11-20 | 南京市海聚信息科技有限公司 | Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof |
| CN105049513A (en) * | 2015-07-22 | 2015-11-11 | 宁波高新区长联网络科技有限公司 | New pushing system for background advertisement and customizing message |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106535296A (en) * | 2016-10-27 | 2017-03-22 | 珠海市魅族科技有限公司 | Information control method and electronic device |
| CN106506687A (en) * | 2016-11-30 | 2017-03-15 | 广州云移信息科技有限公司 | A kind of information processing method and system |
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Application publication date: 20160615 |