CN105654327B - Interactive method - Google Patents

Interactive method Download PDF

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Publication number
CN105654327B
CN105654327B CN201410649893.2A CN201410649893A CN105654327B CN 105654327 B CN105654327 B CN 105654327B CN 201410649893 A CN201410649893 A CN 201410649893A CN 105654327 B CN105654327 B CN 105654327B
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application program
application
layer
interactive method
user
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CN105654327A (en
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魏宏帆
李家豪
林卓毅
陈建全
徐御书
张育豪
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TCL China Star Optoelectronics Technology Co Ltd
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Shenzhen China Star Optoelectronics Technology Co Ltd
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Abstract

The invention discloses an interactive method which is used in an electronic device. The interactive method comprises the following steps. The first application program is executed. When the first application program is executed, the execution of a second application program is triggered according to the trigger rule, wherein the first application program and the second application program are simultaneously displayed in a display area of the electronic device according to the preset picture configuration. Generating a feedback according to the input signal of the user interface of the second application program. And executing a preset action according to the feedback.

Description

Interactive method
Technical Field
The present invention relates to an interactive method, and more particularly, to an interactive method for use in an electronic device.
Background
With the advancement of science and technology, electronic devices, such as smart phones, tablet computers, etc., have become indispensable electronic products in people's lives. At present, most manufacturers add a link corresponding to an advertisement to an application configured in an electronic device in order to achieve the effect of advertising, so that when a user enters a certain application, watches a web page or a movie, the advertisement is popped up.
After the current electronic device displays the advertisement, the user only has two options to execute the process, one is to click the advertisement to link to the advertisement website to watch the advertisement content, and the other is to close the advertisement. However, in addition to the above two options, the user cannot interact with the advertisement, and thus the display of the advertisement still leaves room for improvement.
Disclosure of Invention
Accordingly, the present invention provides an interactive method for achieving interaction between an application and a user to enhance user experience.
The invention provides an interactive method which is used in an electronic device. The interactive method comprises the following steps. The first application program is executed. When the first application program is executed, the execution of a second application program is triggered according to the trigger rule, wherein the first application program and the second application program are simultaneously displayed in a display area of the electronic device according to the preset picture configuration. Generating a feedback according to the input signal of the user interface of the second application program. And executing a preset action according to the feedback.
Wherein the step of executing the second application program comprises: embedding advertisement information in a first layer of the second application program; and embedding an object in a second layer of the second application program, wherein the second layer is located on the first layer.
Wherein the feedback is a change of the object.
The first application program is a video and audio playing program, a web browsing program or a multimedia program.
Wherein the second application is an advertising application.
The input signal is a user gesture, a user voice, a user touch or press.
Wherein the predetermined action includes at least one of: closing the second application program, opening a webpage, switching a stage task of the second application program, updating the advertisement information and triggering a third application program.
The interactive method further includes continuing to execute the first application program in the display area after the predetermined action is completed.
Wherein the trigger rule includes an active trigger or a passive trigger.
The active trigger includes triggering execution of the second application when a timer expires and the passive trigger includes triggering execution of the second application when a function of the first application is executed.
The preset picture configuration comprises the first application program and the second application program which are arranged side by side, the second application program is overlapped on the first application program, the first application program and the second application program are arranged vertically, or the first application program and the second application program are mutually son-mother pictures.
The invention also provides an interactive method for an electronic device. The interactive method comprises the following steps. The first application program is executed. And embedding the advertisement information in a first layer of the first application program. And embedding the object in a second layer of the first application program. And executing a preset action according to the change of the object. Wherein the second layer is located above the first layer.
The interactive method provided by the embodiment triggers the second application program according to the triggering rule when the electronic device executes the first application program, and executes the preset action according to the input signal of the user interface of the second application program. In addition, the advertisement information can be embedded in the first layer of the application program, the object can be embedded in the second layer of the application program, and then the preset action can be executed according to the change of the object. Therefore, the interaction between the application program and the user can be achieved, and the experience of the user is improved.
The advertisement information is a picture file or a video file.
Wherein the object is a game object.
Wherein the change in the object is generated by a user gesture, a user voice, a user touch or press.
Wherein the predetermined action includes at least one of: closing the first application program, opening a webpage, switching a stage task of the first application program, updating the advertisement information or triggering a second application program.
Wherein the step of executing the preset action according to the change of the object comprises: when the object changes, transmitting a region information from the second layer to the first layer, wherein the region information indicates a first region of the object changing on the second layer; recording a second area corresponding to the first layer according to the area information; and judging whether the first application program executes the preset action or not according to the second area.
And judging whether the first application program executes the preset action according to the second area, wherein the preset action is executed when the second area occupies a specific proportion of the first image layer.
The foregoing summary of the invention, as well as the following detailed description of the embodiments, is provided to illustrate and explain the principles and spirit of the invention, and to provide further explanation of the invention as claimed.
Drawings
Fig. 1 is a flowchart illustrating an interactive method according to a first embodiment of the present invention.
Fig. 2A, fig. 2B, fig. 2C, and fig. 2D are schematic diagrams illustrating a configuration relationship between a first application and a second application on a preset screen configuration according to an embodiment of the present invention.
FIG. 3 is a flowchart illustrating an interactive method according to a second embodiment of the present invention.
FIG. 4 is a flowchart illustrating an interactive method according to a third embodiment of the present invention.
FIG. 5 is a flowchart illustrating an interactive method according to a fourth embodiment of the present invention.
Fig. 6 is a flowchart of an interactive method according to a fifth embodiment of the disclosure.
[ notation ] to show
202 first application program
204 second application program
Detailed Description
The detailed features and advantages of the present invention are described in detail in the following embodiments, which are sufficient for anyone skilled in the art to understand the technical contents of the present invention and to implement the present invention, and the related objects and advantages of the present invention can be easily understood by anyone skilled in the art from the disclosure of the present specification, the claims and the drawings. The following examples further illustrate aspects of the present invention in detail, but are not intended to limit the scope of the invention in any way.
Certain terms are used throughout the description and claims to refer to particular components. As one skilled in the art will appreciate, hardware manufacturers may refer to a component by different names. The present specification and claims do not intend to distinguish between components that differ in name but not function. In the following description and in the claims, the terms "include" and "comprise" are used in an open-ended fashion, and thus should be interpreted to mean "include, but not limited to. "substantially" means within an acceptable error range, and a person skilled in the art can solve the technical problem within a certain error range to substantially achieve the technical effect. Furthermore, the term "coupled" is intended to encompass any direct or indirect electrical coupling. Thus, if a first device couples to a second device, that connection may be through a direct electrical coupling or through an indirect electrical coupling via other devices and couplings. The description which follows is a preferred embodiment of the present application, but is made for the purpose of illustrating the general principles of the application and not for the purpose of limiting the scope of the application. The scope of the present application shall be determined by the appended claims.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
Fig. 1 is a flowchart illustrating an interactive method according to a first embodiment of the present invention. The interactive method of the embodiment is applied to an electronic device, such as a smart phone, a tablet computer, a smart television, and the like. In addition, an operating system of the electronic device may be Android or IOS, but is not limited thereto.
In step S102, a first application program is executed. That is, the user can operate the electronic device, i.e. click the first application program built in or downloaded from the electronic device, so that the electronic device executes the first application program. The first application program may be a resident program, such as an audio/video playing program, a web browsing program, or a multimedia program.
In step S104, when the first application is executed, the execution of the second application is triggered according to the trigger rule, wherein the first application and the second application are configured according to the predetermined screen and are simultaneously displayed in the display area of the electronic device. Preferably, the second application program may be an advertisement application program, for example.
For example, the electronic device may preset a link or a function in the first application program corresponding to the execution of the second application program. Then, when the first application program is executed, the electronic device can find and call the corresponding second application program through the link or the function arranged in the first application program, so as to trigger the execution of the second application program. The aforementioned way of finding and calling the second application is similar to the way of transferring parameters by an intent command in the Andriod system, for example.
Further, in the embodiment of the present invention, the triggering rule may be an active triggering or a passive triggering. The active trigger includes triggering execution of the second application when the timer expires. That is, when the electronic device executes the first application, a timer configured in the electronic device starts to count time, and when the timer expires, for example, 2 seconds, the electronic device actively triggers the execution of the second application. That is, after the first application program is executed for a period of time, the execution of the second application program is actively triggered.
In another embodiment, the passive triggering includes triggering execution of a second application while executing a function of the first application. For example, when the user executes a function key (e.g., pause, play, fast forward, etc.) of the first application, the electronic device triggers the execution of the second application. That is, when the electronic device executes the first application program, the execution of the second application program is not triggered actively, but is triggered only when the user executes the function of the first application program.
In addition, the default screen configuration includes a first application 202 and a second application 204 that are arranged side by side (as shown in fig. 2A), the second application 204 is overlapped on the first application 202 (as shown in fig. 2B), the first application 202 and the second application 204 are arranged up and down (as shown in fig. 2C), or the first application and the second application are a primary and secondary screen (as shown in fig. 2D).
In step S106, a feedback is generated according to the input signal of the user interface of the second application. That is, after the execution of the second application program is triggered, the second application program provides a user interface, so that a user can input an input signal through the user interface. Correspondingly, the second application generates a feedback to the user through the user interface. For example, the feedback generated by the second application may be a change in an object on the user interface. When the user inputs the input signal through the user interface, the object on the user interface correspondingly changes and the change is fed back to the user.
In step S108, a predetermined action is performed according to the feedback. That is, the second application can execute the predetermined action according to the feedback content, size, variation, degree, etc. to guide the user to perform the next operation. For example, when the change of the object on the user interface reaches more than seventy percent, the second application executes the predetermined action.
In brief, when a user executes a first application program on an electronic device, a second application program is triggered by the user executing a function on the first application program or executing the first application program for a period of time. When the second application program is executed, the user inputs an input signal through the user interface of the second application program, and the second application program simultaneously generates feedback through the user interface to further interact with the user.
In this embodiment, the input signal is a user gesture, a user voice, a user touch or a press. That is, the user can generate the corresponding input signal by inputting a gesture, a sound, a touch or a press on the user interface of the second application program displayed on the electronic device, so that the electronic device generates feedback and further executes the corresponding preset action.
In addition, the default action includes at least one of: closing the second application program, opening a webpage, switching the stage task of the second application program, updating the advertisement information and triggering a third application program.
For example, when the default action is to close the second application, the electronic device closes the second application and continues to execute the first application in the display area.
When the preset action is used for opening the webpage, the second application program can be linked to the corresponding webpage according to the preset action.
When the preset action is used for switching the stage task of the second application program, the second application program can indicate or prompt the corresponding stage task so as to provide the user with corresponding operation. For example, the stage task is a stage of an interactive game. That is, the user must complete the interactive game, such as passing a customs, to complete the staged task and enter the next level. In addition, after the user completes the interactive game, the vendor providing the interactive game provides the user with rewards, such as points, treasures, etc.
When the preset action is used for updating the advertisement information, the second application program updates the advertisement information and displays the updated advertisement information for the user to watch.
When the preset action is used for triggering the third application program, the electronic device finds and calls the corresponding third application program through the link or the function arranged in the second application program so as to trigger the third application program. The electronic device may preset a link or a function of the second application program corresponding to the execution of the third application program.
Therefore, the interactive method provided by the embodiment can achieve the interaction between the application program and the user, so as to increase the experience of the user.
FIG. 3 is a flowchart illustrating an interactive method according to a second embodiment of the present invention. The embodiments of steps S102, S104, S106, and S108 can refer to the description of the embodiment in fig. 1, and therefore are not repeated herein. The difference in fig. 3 is the addition of step S302.
In step S302, after the predetermined action is completed, the first application is continuously executed in the display area. That is, after the user completes the preset action of interaction with the second application program of the electronic device, the electronic device closes the second application program, and only displays the first application program on the display area and continues to execute the first application program.
On the other hand, when the second application is an advertisement application, the execution of the second application in step S104 may include other steps, as shown in fig. 4. FIG. 4 is a flowchart illustrating an interactive method according to a third embodiment of the present invention. The interactive method of the embodiment is applied to an electronic device, such as a mobile phone, a tablet computer, a smart television, and the like. In addition, an operating system of the electronic device may be Android or IOS, but is not limited thereto.
In step S402, the advertisement application is executed. In this embodiment, the advertisement application may correspond to the second application described in FIG. 1, for example.
In step S404, advertisement information is embedded in the first layer of the advertisement application. The advertisement information is, for example, a graphic file or an audio/video file, but is not limited thereto.
In step S406, the object is embedded in a second layer of the advertisement application, and the second layer is located on the first layer, for example: the second layer covers or overlaps the first layer. Wherein the object is, for example, a game object.
In step S408, a preset action is performed according to the change of the object. The change of the object is generated by a user gesture, a user voice, a user touch or a press, for example. In one embodiment, the change of the object can be feedback in steps 106 and 108.
For example, when the advertisement application is executed, the advertisement application embeds the advertisement graphic file or the advertisement video file in the first image layer as the background of the advertisement application. Next, the advertisement application embeds the game object in a second layer such that the second layer overlaps the first layer. In other words, the user can operate the game object on the advertisement program with the advertisement map file as the background. When a user draws a circle or any graph on the advertisement application program of the electronic device through gestures, touch or pressing, the advertisement application program generates the change of the game object on the second layer, and the advertisement application program enters the next level or executes the preset action according to the change of the game object. That is, besides the advertisement information embedded in the first layer can be seen by the user through the advertisement application, the user can further perform corresponding operations on the game object embedded in the second layer of the advertisement application, for example, by user gesture, user voice, user touch or press. The advertisement application program generates the change of the game object and feeds the change back to the user, and correspondingly executes the preset action according to the change of the game object. Therefore, the interaction between the advertisement application program and the user can be achieved, and the experience of the user is improved.
In addition, the description of the preset action can refer to the description of the embodiment of fig. 1, and therefore, the description thereof is omitted.
In addition, step S408 in the implementation of the present invention may include other steps, as shown in fig. 5. FIG. 5 is a flowchart illustrating an interactive method according to a fourth embodiment of the present invention.
In step S502, when the object changes, the area information is transmitted from the second layer to the first layer, where the area information indicates a first area where the object changes on the second layer. In step S504, according to the area information, a second area corresponding to the first layer is recorded. In step S506, it is determined whether the advertisement application performs a preset action according to the second area.
That is, the user can perform an operation (e.g., pressing or touching) on the first area on the second layer, so that the object embedded in the second layer is changed on the first area, and area information of the first area is generated, and then the second layer transmits the area information to the first layer. Then, the first layer can record a second area corresponding to the area information on the first layer according to the area information to determine whether the first application program executes a preset action. Therefore, the interaction between the advertisement information of the first layer and the object of the second layer can be further achieved.
In addition, in this embodiment, the coordinate systems of the first area on the second layer and the second area on the first layer may be the same or different. When the coordinate systems of the first area on the second layer and the second area on the first layer are the same, the calculation of coordinate conversion is not needed. The region information may be stored in a memory bank of the electronic device, for example.
In the embodiment of the present invention, step S506 includes that when the second area occupies a specific proportion of the first image layer, the advertisement application executes a predetermined action. For example, when the user draws a circle or any graphic on the advertisement application, the advertisement application generates a change in the game object on the second layer (e.g., generates a mask on the second layer). At this time, the second layer transmits area information of the scribed area to the first layer. And the first layer records the area corresponding to the first layer according to the area information. The advertisement application program determines whether to complete or pass according to the area corresponding to the first layer, for example: if the area corresponding to the first image layer occupies more than seventy percent of the first image layer (namely, the advertisement image file), the closing is judged, and the next level is entered or the preset action is executed.
Fig. 6 is a flowchart of an interactive method according to a fifth embodiment of the disclosure. The interactive method of the embodiment is applied to an electronic device, such as a mobile phone, a tablet computer, a smart television, and the like. In addition, an operating system of the electronic device may be Android or IOS, but is not limited thereto.
In step S602, a resident application, such as an audio/video player, a web browser, or a multimedia program, is executed. In step S604, when the resident application executes, the execution of the advertisement application is triggered according to the triggering rule (active triggering or passive triggering). In step S606, when the advertisement application is executed, an advertisement pattern is embedded in a first layer of the advertisement application, and a game object is embedded in a second layer of the advertisement application, wherein the second layer is located above the first layer.
In step S608, the change of the game object is generated according to an input signal of a user interface of the advertisement application. In step S610, when the game object changes, an area information is transmitted from the second layer to the first layer, where the area information indicates the first area where the game object changes on the second layer.
In step S612, according to the area information, a second area corresponding to the first layer is recorded. In step S614, it is determined whether the advertisement application performs a preset action according to the second region. In step S616, when the second area occupies the specific proportion of the first layer, a preset action is performed.
Reference is made to the foregoing for a detailed implementation of the interactive method of fig. 6, which is not repeated herein.
The interactive method provided by the embodiment triggers the second application program according to the triggering rule when the electronic device executes the first application program, generates feedback according to the input signal of the user interface of the second application program, and executes the preset action according to the feedback. In addition, the advertisement information can be embedded in the first layer of the second application program, the object can be embedded in the second layer of the second application program, and then the preset action can be executed according to the change of the object. Therefore, the interaction between the application program and the user can be achieved, and the experience of the user is improved.
Although the present invention has been described with reference to the above embodiments, it is not intended to limit the invention. All changes and modifications that come within the spirit and scope of the invention are desired to be protected by the following claims. With regard to the scope of protection defined by the present invention, reference should be made to the appended claims.

Claims (15)

1. An interactive method for use in an electronic device, the interactive method comprising:
executing a first application program;
triggering execution of a second application program according to a trigger rule when the first application program is executed, wherein the first application program and the second application program are configured according to a preset picture and are simultaneously displayed in a display area of the electronic device;
the executing of the second application program comprises the following steps:
embedding advertisement information in a first layer of the second application program; and
embedding an object in a second layer of the second application program, wherein the second layer is located on the first layer; and
when the execution of the second application program is triggered, the second application program provides a user interface, so that a user can input an input signal through the user interface; generating a feedback through the user interface according to the input signal of the user interface of the second application program, wherein the feedback is a change of the object correspondingly; and
executing a preset action according to the feedback;
wherein the step of executing the preset action according to the change of the object comprises:
when the object changes, transmitting a region information from the second layer to the first layer, wherein the region information indicates a first region of the object changing on the second layer; recording a second area corresponding to the first layer according to the area information; and judging whether the second application program executes the preset action or not according to the second area so as to enhance the interactivity between the advertisement information of the first layer and the object of the second layer.
2. The interactive method as claimed in claim 1, wherein the first application is an audio-visual player, a web browser or a multimedia program.
3. The interactive method as claimed in claim 1, wherein the second application is an advertisement application.
4. The interactive method as claimed in claim 1, wherein the input signal is a user gesture, a user voice, a user touch or press.
5. The interactive method as claimed in claim 1, wherein the predetermined action comprises at least one of: closing the second application program, opening a webpage, switching a stage task of the second application program, updating the advertisement information and triggering a third application program.
6. The interactive method as claimed in claim 1, further comprising continuing to execute the first application in the display area after the predetermined action is completed.
7. The interactive method as claimed in claim 1, wherein the trigger rule includes an active trigger or a passive trigger.
8. The interactive method as claimed in claim 7, wherein the active triggering includes triggering execution of the second application upon expiration of a timer and the passive triggering includes triggering execution of the second application upon execution of a function of the first application.
9. The interactive method as claimed in claim 1, wherein the default screen configuration includes a left-right juxtaposition of the first application and the second application, the second application overlapping the first application, the first application and the second application arranged in a top-bottom arrangement, or the first application and the second application being in a PIP relationship.
10. An interactive method for an electronic device, the interactive method comprising:
embedding advertisement information in a first layer of a first application program;
embedding an object in a second layer of the first application program; and
when the execution of the first application program is triggered, the first application program provides a user interface, so that a user can input an input signal through the user interface; generating a feedback through the user interface according to the input signal of the user interface of the first application program, wherein the feedback is a change of the object correspondingly; and
executing a preset action according to the change of the object;
the step of executing the preset action according to the change of the object comprises:
when the object changes, transmitting a region information from the second layer to the first layer, wherein the region information indicates a first region of the object changing on the second layer;
recording a second area corresponding to the first layer according to the area information; and
judging whether the first application program executes the preset action or not according to the second area;
wherein the second layer is located above the first layer.
11. The interactive method as claimed in claim 10, wherein the advertisement information is a graphic file or an audio/video file.
12. The interactive method as claimed in claim 10, wherein the object is a game object.
13. The interactive method as claimed in claim 10, wherein the change of the object is caused by a user gesture, a user voice, a user touch or press.
14. The interactive method as claimed in claim 10, wherein the predetermined action comprises at least one of: closing the first application program, opening a webpage, switching a stage task of the first application program, updating the advertisement information or triggering a second application program.
15. The interactive method as claimed in claim 10, wherein determining whether the first application executes the predetermined action according to the second area comprises executing the predetermined action when the second area occupies a specific proportion of the first layer.
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Citations (3)

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Publication number Priority date Publication date Assignee Title
CN1928910A (en) * 2006-09-18 2007-03-14 何金鑫 Method for improving prevalence effectiveness of internet advertisements
CN102750643A (en) * 2011-12-16 2012-10-24 青岛印象派信息技术有限公司 Input checking type advertisement, charging method and charging system thereof
CN103402130A (en) * 2013-07-24 2013-11-20 Tcl集团股份有限公司 Method and system for displaying advertisement in video

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1928910A (en) * 2006-09-18 2007-03-14 何金鑫 Method for improving prevalence effectiveness of internet advertisements
CN102750643A (en) * 2011-12-16 2012-10-24 青岛印象派信息技术有限公司 Input checking type advertisement, charging method and charging system thereof
CN103402130A (en) * 2013-07-24 2013-11-20 Tcl集团股份有限公司 Method and system for displaying advertisement in video

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