CN105635788B - The method and device to break for commercialsy in video display process - Google Patents
The method and device to break for commercialsy in video display process Download PDFInfo
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- CN105635788B CN105635788B CN201511017066.2A CN201511017066A CN105635788B CN 105635788 B CN105635788 B CN 105635788B CN 201511017066 A CN201511017066 A CN 201511017066A CN 105635788 B CN105635788 B CN 105635788B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
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Abstract
The invention discloses a kind of methods to break for commercialsy in video display process, comprising: when playing video, an at least suspended window is loaded on Video Layer, each suspended window is embedded with an advertising resource；Whether real-time detection user issues the advertising resource of break for commercialsy instruction and user's selection；The advertising resource that user chooses is loaded and played according to testing result.The invention also discloses a kind of to show the processing unit of advertisement on video.User can be improved for the acceptance level for the advertisement intercutted when viewing video, to promote user's viewing experience in the present invention.
Description
Technical field
The present invention relates to the method and devices to break for commercialsy in field of communication technology more particularly to video display process.
Background technique
Along with the fast development of internet, network video is more and more, while being embedded into the advertisement in network video
It is seen everywhere, and it is contradictory for playing advertisement to watch video with user.Advertisement is generally added to video and opened by usual video website
Begin to play or the intermediate period of video playing and the time it is longer, such as 60-90 second, thus body when causing user's viewing video
It tests and has a greatly reduced quality.In addition, a surname may not be able to also be played by extremely detesting the advertisement played in the case where viewing advertisement in user
Biography effect, meanwhile, many users can transfer to do other things when encountering advertisement and the presence of ignoring advertisement completely, thus existing
The contradiction between advertising provider and video user can not be reduced or avoided in method.
Summary of the invention
The main purpose of the present invention is to provide the method and devices to break for commercialsy in a kind of video display process, it is intended to solve
The technical issues of certainly playing advertisement in video in the prior art and then influencing user's viewing experience.
To achieve the above object, the present invention provides a kind of method to break for commercialsy in video display process, and the video is broadcast
The method of commercial breaks includes: during putting
When playing video, an at least suspended window is loaded on Video Layer, each suspended window is embedded with advertisement money
Source；
Whether real-time detection user issues the advertising resource of break for commercialsy instruction and user's selection；
The advertising resource that user chooses is loaded and played according to testing result.
Preferably, whether the real-time detection user issues commercial breaks instruction and the advertising resource of user's selection is specific
Are as follows:
Whether each suspended window of real-time detection is selected, if at least one suspended window is selected, user, which issues, to be inserted
Advertisement instruction, and the advertising resource that user selects is advertising resource corresponding to the selected suspended window.
Preferably, it is described load according to testing result and play the advertising resource that user chooses before further include:
Multiple advertisement insertion modes are provided to select for user；And
The advertisement insertion mode that detection user currently selects；
The advertising resource for loading and playing user according to testing result and choose are as follows:
It loads according to testing result and with advertising resource described in the advertisement insertion mode playback of user's selection.
Preferably, the advertisement insertion mode includes the mode that is played simultaneously, asynchronous play mode and bullet frame mode；
It is described with advertisement described in the advertisement insertion mode playback of user's selection when mode is played simultaneously in user's selection
Resource includes: to open default player and by advertising resource described in the default player plays, while controlling currently playing
Video in the playing process of the advertising resource in mute broadcast state and the advertising resource play after
Restore normal playing status；
It is described with advertisement described in the advertisement insertion mode playback of user's selection when user selects asynchronous play mode
Resource are as follows: unlatching presets player and by advertising resource described in the default player plays, while controlling currently playing
Video in the playing process of the advertising resource in pause broadcast state and the advertising resource play after it is extensive
Multiple normal playing status；
It is described with advertising resource described in the advertisement insertion mode playback of user's selection when user selects to play frame mode
Are as follows: pop-up box is shown on the Video Layer and the advertising resource is shown in the pop-up box.
Preferably, the method to break for commercialsy in the video display process further include:
Whether monitor currently playing video and meet preset will play termination condition；
If currently playing video meet it is preset will play termination condition, in the playing process for counting the video
Total playing duration of the advertising resource intercutted；
Judge whether total playing duration is less than preset duration threshold value；
If total playing duration is less than the preset duration threshold value and adds at the end of currently playing video playing
It carries and plays the embedded advertising resource of the suspended window.
Preferably, the method for the preset duration threshold value is obtained are as follows:
The ratio value of advertisement playing duration Yu video actual play duration is set；
Count the actual play duration of currently playing video；
Advertisement playing duration is calculated according to the actual play duration and the ratio value, the advertisement being calculated is broadcast
A length of preset duration threshold value when putting.
Preferably, the state of the suspended window is variable, and the original state of the suspended window is invisible mode, when described
When detecting user's operation on Video Layer, the suspended window is switched to visible state by invisible mode.
Further, to achieve the above object, the present invention also provides the device to break for commercialsy in a kind of video display process,
Include:
Suspended window loading module when for playing video, loads an at least suspended window on Video Layer, each described outstanding
Floating window is embedded with an advertising resource；
Whether instruction detection module issues the advertisement money of break for commercialsy instruction and user's selection for real-time detection user
Source；And
Advertisement playing module, the advertising resource chosen for loading and playing user according to testing result.
Preferably, the device to break for commercialsy in the video display process further include:
Mode selection module is selected for providing multiple advertisement insertion modes for user；And
Mode detection module, the advertisement insertion mode currently selected for detecting user；
The advertisement playing module is also used to:
It loads according to testing result and with advertising resource described in the advertisement insertion mode playback of user's selection.
Preferably, the advertisement insertion mode includes the mode that is played simultaneously, asynchronous play mode and bullet frame mode；
When mode is played simultaneously in user's selection, the advertisement playing module is used for: being opened default player and is passed through institute
Advertising resource described in default player plays is stated, while controlling currently playing video in the playing process of the advertising resource
Restore normal playing status in mute broadcast state and after the advertising resource plays；
When user selects asynchronous play mode, the advertisement playing module is used for: being opened default player and is passed through institute
Advertising resource described in default player plays is stated, while controlling currently playing video in the playing process of the advertising resource
Restore normal playing status in pause broadcast state and after the advertising resource plays；
When user selects to play frame mode, the advertisement playing module is used for: showing pop-up box on the Video Layer
And the advertising resource is shown in the pop-up box.
Preferably, the device to break for commercialsy in the video display process further include:
Monitoring modular is played, whether meeting for monitoring currently playing video preset will play termination condition；
First statistical module, for currently playing video meet it is preset will play termination condition when, described in statistics
Total playing duration of the advertising resource intercutted in the playing process of video；
Judgment module, for judging whether total playing duration is less than preset duration threshold value；
The advertisement playing module is also used to: being less than the preset duration threshold value and currently playing in total playing duration
Video playing at the end of, load and play the embedded advertising resource of the suspended window.
Preferably, the device to break for commercialsy in the video display process further include: preset duration threshold value obtains module, institute
Stating preset duration acquisition module includes:
Ratio setting unit, for the ratio value of advertisement playing duration Yu video actual play duration to be arranged；
Second statistic unit, for counting the actual play duration of currently playing video；
Computing unit is calculated for calculating advertisement playing duration according to the actual play duration and the ratio value
The advertisement playing duration arrived is the preset duration threshold value.
Preferably, described instruction detection module is used for:
Whether each suspended window of real-time detection is selected, if at least one suspended window is selected, user, which issues, to be inserted
Advertisement instruction, and the advertising resource that user selects is advertising resource corresponding to the selected suspended window；
Wherein, the state of the suspended window is variable, and the original state of the suspended window is invisible mode, when the view
When detecting user's operation in frequency figure layer, the suspended window is switched to visible state by invisible mode.
Compared with prior art, the present invention adds at least one suspended window on the Video Layer for playing video, leads to simultaneously
The advertising resource of commercial breaks instruction and user's selection that user is triggered is crossed to load and play the advertisement money that user chooses
The right to choose for playing advertisement (ad content and play time that play including selection) is met at into user in source namely the present invention,
The ad content oneself liked is played by the suitable play time of user's unrestricted choice, to mitigate advertising provider's broadcasting
Advertisement and user watch the contradiction between video, improve user's viewing experience.
Detailed description of the invention
Fig. 1 is the flow diagram of the method first embodiment to break for commercialsy in video display process of the present invention；
Fig. 2 is the flow diagram of the method second embodiment to break for commercialsy in video display process of the present invention；
Fig. 3 is the flow diagram of the method 3rd embodiment to break for commercialsy in video display process of the present invention；
Fig. 4 is the flow diagram of the method fourth embodiment to break for commercialsy in video display process of the present invention；
Fig. 5 is the functional block diagram of the device first embodiment to break for commercialsy in video display process of the present invention；
Fig. 6 is the functional block diagram of the device second embodiment to break for commercialsy in video display process of the present invention；
Fig. 7 is the functional block diagram of the device 3rd embodiment to break for commercialsy in video display process of the present invention；
Fig. 8 is the functional block diagram of the device fourth embodiment to break for commercialsy in video display process of the present invention；
Fig. 9 is the refinement the functional block diagram that preset duration threshold value obtains module in Fig. 8.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
It should be appreciated that described herein, specific examples are only used to explain the present invention, is not intended to limit the present invention.
Referring to Fig.1, Fig. 1 is the process signal of the method first embodiment to break for commercialsy in video display process of the present invention
Figure.In the present embodiment, the method to break for commercialsy in the video display process includes:
Step S110 loads an at least suspended window, each suspended window is embedded with when playing video on Video Layer
One advertising resource；
In the present embodiment, the setting of the various parameters such as quantity, position, size, shape, color, transparency of suspended window is not
Limit, is configured with specific reference to actual needs.For example, current video website can provide five kinds of different advertisements, therefore can be corresponding
Five suspended windows are set, and the position of each suspended window, which can put or fix at random, puts；For convenient for user's touch-control and not shadow
It rings user and watches video, the size of the marginal position and suspended window that suspended window can be arranged in player can be set as far as possible
It is small, for example it is set as the square that side length is 1 centimetre；For example, the setting such as color, shape can be carried out to suspended window, consequently facilitating
User distinguishes the added different advertisements (for example content is different or playing duration is different) carried.
In addition, Video Layer described in the present embodiment specifically refers to the show layers where currently playing video, therefore
Several suspended windows are loaded on Video Layer, the suspended window that will also load is shown on Video Layer namely video playing
The top layer of device display layer.
In addition, in the present embodiment, for the advertisement intercutted required for selecting convenient for user, it is wide that one is embedded in each suspended window
Resource is accused, the setting form of the advertising resource is unlimited, for example is advertisement to be played, or for corresponding to advertisement to be played
Load path etc..Advertisement link (such as URL) is preferably embedded into the present embodiment, to pass through advertisement chain embedded on suspended window
Respective advertisement can be loaded directly by connecing.It should be noted that the insertion set-up mode of the advertisement link is unlimited, such as broadcasts in video
Fixed advertisement link is preset by user before putting, or loads specified advertisement link or random automatically in video playing
Carrying advertisement link.
Whether step S120, real-time detection user issue the advertising resource of break for commercialsy instruction and user's selection；
In the present embodiment, the instruction that breaks for commercialsy is issued with selection advertising resource either independently carrying out, Huo Zheye
It can be and triggered by same touch control operation, is configured with specific reference to actual needs.For example user is in selection advertising resource
Meanwhile also triggering issues the instruction that breaks for commercialsy.
Optionally, step S120 specifically: whether each suspended window of real-time detection is selected, if at least one suspension
Window is selected, then user issues the instruction that breaks for commercialsy, and the advertising resource that user selects is right for the suspended window being selected
The advertising resource answered.In the specific embodiment, user can with simultaneous selection one or more suspended window, and if what user was chosen
Advertisement link is embedded in suspended window, then when the suspended window is selected, triggering issues the instruction that breaks for commercialsy, while wide by this
Link is accused, advertising resource corresponding to the suspended window is chosen.
Step S130 loads according to testing result and plays the advertising resource that user chooses.
In the present embodiment, advertisement load operation is specifically triggered by user, for example in video display process, user passes through
The equipment such as remote controler or mouse then trigger when clicking a certain suspended window loads advertising resource corresponding with the suspended window, and
It is played out on the Video Layer of currently playing video.
In the present embodiment, the setting of the advertisement for being loaded is unlimited, is configured with specific reference to actual needs.For example,
When detecting that suspended window is selected, corresponding advertising resource will be loaded by advertisement connection embedded on the suspended window, or
An ad-request message will be generated and be sent to predetermined server, an advertising resource is randomly choosed to respond carrying advertisement by server
Request.
Further alternative, the state of suspended window described in the present embodiment is variable, and the original state of the suspended window is
Invisible mode, when detecting user's operation on the Video Layer, the suspended window is switched to from invisible mode
State.The invisible mode as described in the examples specifically refers to a kind of state that suspended window cannot be seen by user, such as
Suspended window is pellucidity or is hidden in video playing interface edge position.For example, in video display process, when detecting
When user's operation (for example move mouse, click, double-click), the suspended window is turned by invisible mode (such as pellucidity)
It is changed to visible state.In addition, not influence user's viewing experience, the pellucidity of settable suspended window in varied situations.Than
Such as, when user watches video or no user operates, all suspended windows are all pellucidity, and work as and detect that user inputs thing
When part, then suspended window is converted to visible state (such as translucent visible state), such as user by transparent invisible mode
When inputting the operation such as click commands, move by equipment such as mouse or remote controlers, then suspended window can not be seen this by transparent
State is converted to visible state.
In the present embodiment, by adding at least one suspended window on the Video Layer for playing video, while passing through user
The advertising resource of the commercial breaks instruction and user's selection that are triggered is realized with loading and playing the advertising resource that user chooses
The right to choose that plays advertisement (ad content and play time that play including selection) is met at into user, by user's unrestricted choice
Suitable play time plays the ad content oneself liked, to mitigate, advertising provider plays advertisement and user watches
Contradiction between video improves user's viewing experience.
Referring to Fig. 2, Fig. 2 is the process signal of the method second embodiment to break for commercialsy in video display process of the present invention
Figure.Based on the above embodiment, in the present embodiment, before step S130 further include:
Step S131 provides multiple advertisement insertion modes and selects for user；
Step S132, the advertisement insertion mode that detection user currently selects.
In the present embodiment, to further increase user's viewing experience, therefore it is arranged there are many advertisement insertion mode, it is different wide
Accuse that intercut under mode corresponding advertisement broadcasting or display mode different, wherein the quantity of advertisement insertion mode and its corresponding
It plays or display mode is unlimited, be configured with specific reference to actual needs.
In the present embodiment, the preferably described advertisement insertion mode includes the mode that is played simultaneously, asynchronous play mode and bullet frame
Mode, wherein advertisement playback process mode corresponding to different advertisement insertion modes is different.In the present embodiment, tool is played simultaneously
Body refers to that the advertisement of currently playing video and load plays simultaneously；And asynchronous play specifically refers to currently playing video and adds
The non-concurrent broadcasting of the advertisement of load；And play frame mode and specifically refer to pop-up display frame and show advertising resource in display box, this is aobvious
The advertising resource content shown is unlimited, for example can be cast, user comment, user interaction etc..
In addition, in the present embodiment, step S130 specifically: load and the advertisement selected with user according to testing result
Intercut advertising resource described in mode playback.
In the present embodiment, step S131, the execution sequence in S132 and above-described embodiment between step S110, S120 is not
Limit, is configured with specific reference to actual needs.Such as step S131 is executed before step S110, and step S132 is in step
Execute after S120, can also carry out in advance the selection and setting of advertisement insertion mode when playing video by user, and with
The advertisement insertion mode that user currently selects directly is detected after issuing commercial breaks instruction in family.Such as step S131, S132
It is successively executed after step S120.
It is provided with multiple advertisement insertion modes in the present embodiment to select for user, and then can satisfy user and watch advertisement
Different use demands.And for advertisement insertion mode, it can both have been preset by user, or can also be by breaking for commercialsy
Processing unit is randomly assigned, such as there are three suspended window, and advertisement play mode corresponding to first suspended window is to be played simultaneously
Mode, second suspended window corresponds to asynchronous play mode, and third suspended window corresponds to play frame mode.
It is further alternative, in one embodiment of method to break for commercialsy in video display process of the present invention, above-mentioned steps
In S130:
It is described with advertisement described in the advertisement insertion mode playback of user's selection when mode is played simultaneously in user's selection
Resource includes: to open default player and by advertising resource described in the default player plays, while controlling currently playing
Video in the playing process of the advertising resource in mute broadcast state and the advertising resource play after
Restore normal playing status.
In the case where this series advertisements intercuts mode, while video player plays video, a new broadcasting is reopened
Device (such as default player) simultaneously loads advertisement to be played, then default by this on the Video Layer of currently playing video again
The advertisement that player plays are loaded.Under the mode that is played simultaneously, need during playing loaded advertisement, control is worked as
The video of preceding broadcasting is in mute broadcast state (namely closing the audio output of current video, but retain the broadcasting of video image)
And when the advertisement loaded, which plays, to be terminated and exit, restore the audio output of currently playing video.
Optionally, under the mode that is played simultaneously, the page size of default player plays advertisement can be adjusted by user, together
When default player plays the page be suspended on the Video Layer of currently playing video, and can move.For example, user is seeing
When seeing video A, sometime, the content of video A is more uninteresting, and user merely desires to ignore in the video for skipping the moment
Hold, then user can click the advertisement link in suspended window 1, then suspended window 1 automatically opens preset player Player2, play
Device Player2 page size is less than video A and moves, and is suspended on video A.Video A is in mute and plays
State automatically switches back into video A and continues to play after advertisement finishes.
It is described with advertisement described in the advertisement insertion mode playback of user's selection when user selects asynchronous play mode
Resource are as follows: unlatching presets player and by advertising resource described in the default player plays, while controlling currently playing
Video in the playing process of the advertising resource in pause broadcast state and the advertising resource play after it is extensive
Multiple normal playing status.
In the case where this series advertisements intercuts mode, a default player and carrying advertisement are reopened, then again currently playing
The advertisement loaded on the Video Layer of video by the default player plays.Under asynchronous play mode, need playing
During the advertisement loaded, controls currently playing video and be in pause broadcast state and work as loaded advertisement broadcasting knot
Beam and when exiting, restores the broadcasting of currently playing video.For example, currently playing video B, if commercial breaks is detected, pre-
If playing the advertisement of the load in player and suspending and play video B, and when the advertisement of load, which plays, to be terminated and exit, restore
Play video B.
It is described with advertising resource described in the advertisement insertion mode playback of user's selection when user selects to play frame mode
Are as follows: pop-up box is shown on the Video Layer and the advertising resource is shown in the pop-up box.
In the case where this series advertisements intercuts mode, pop-up box is shown on the Video Layer and loads respective advertisement and at this
The loaded advertising resource content of display in pop-up box.It should be noted that heretofore described advertisement not only includes video
Series advertisements, while also including the non-videos series advertisements such as text, picture, for example, the cast of currently playing video, user comment or
Person can also allow for user to carry out comment interaction etc..It is wide due to load it should be noted that in the case where this series advertisements intercuts mode
Announcement shows that therefore, (exiting) form for the closing of the series advertisements can be that user hand moves closing or other are exited to play frame
Form.
Referring to Fig. 3, Fig. 3 is the process signal of the method 3rd embodiment to break for commercialsy in video display process of the present invention
Figure.Based on the above embodiment, in the present embodiment, the method that breaks for commercialsy in the video display process further include:
Whether step S210, monitoring currently playing video and meeting preset will play termination condition；
It is unlimited for the setting that will play termination condition in the present embodiment, it is configured with specific reference to actual needs.Example
Such as, total playing duration of currently playing video is first obtained, and monitors the playback progress of video in real time, if currently playing progress
When reaching preset ratio, for example reaching the 99% of total playing duration, then it is believed that currently playing video will play terminates；Or
Corresponding critical progress point (for example terminating first 30 seconds) can also be arranged in person in video playing progress, if currently playing progress reaches
To the critical progress point, then it is assumed that currently playing video, which will play, to be terminated.
Step S220, if currently playing video meet it is preset will play termination condition, count the video
Total playing duration of the advertising resource intercutted in playing process, if not satisfied, then return step S210 continues to monitor.
Step S230, judges whether total playing duration is less than preset duration threshold value；
Step S240, if total playing duration is less than the preset duration threshold value, in currently playing video playing
At the end of, it loads and plays the embedded advertising resource of the suspended window；
Step S250, it is without any processing if total playing duration is greater than or equal to the preset duration threshold value.
Get used to F.F. viewing video in view of some users namely user's practical time for watching video is less than broadcasting for video
Total duration is put, but for the advertisement of broadcasting, corresponding scheduled necessary advertisement to play duration shortens there is no corresponding
(in advertisement operators, having to play advertisement, except non-user has purchased advertising service), therefore in this reality
It applies in example, at the end of currently playing video will play, it is prolonged enough to need to judge whether user has been viewed by
Advertisement, if so, without terminating to break for commercialsy again in video playing, and if it is not, then needing to intercut again after video playing
Advertisement, the commercial breaks is either the embedded advertisement of suspended window, or is also possible to specially appointed advertisement.
In the present embodiment, the setting of preset duration threshold value is configured with specific reference to actual needs, can neither be arranged
It is too long, while can not be arranged too short.
It is further alternative, if user video will play terminate before just had been switched off the video, in video
The processing unit of upper display advertisement will record the event, and when next user watches new video again, actively load is intercutted
Advertisement.
In the present embodiment, the angle based on advertising provider, due to being mainly as needed by user itself in the present invention
And advertisement is selectively watched, therefore, it is more likely that there are the advertisement total duration mistakes of the non-selected viewing advertisement of user or viewing
Short problem, therefore, the present embodiment watch the total duration of practical viewing advertisement by counting user, to decide whether actively to add
It carries and breaks for commercialsy, to accordingly promote the usage experience of advertising provider.
Referring to Fig. 4, Fig. 4 is the process signal of the method fourth embodiment to break for commercialsy in video display process of the present invention
Figure.Based on the above embodiment, in the present embodiment, the method for obtaining the preset duration threshold value includes:
Step 310, the ratio value of advertisement playing duration and video actual play duration is set；
Step 320, the actual play duration of currently playing video is counted；
Step 330, advertisement playing duration, the institute being calculated are calculated according to the actual play duration and the ratio value
Stating advertisement playing duration is the preset duration threshold value.
In the present embodiment, actual play duration and setting ratio of the preset duration threshold value with specific reference to currently playing video
Value is determined.
It is unlimited for advertisement playing duration and the setting of the ratio value of video actual play duration in the present embodiment, specifically
It is configured according to the actual situation.For example, the broadcasting total duration of a film is 100 minutes, and the playing duration of an advertisement
It is 1 minute, while video provider needs at least intercut 3 advertisements namely 100 minutes electricity in the complete playing process of film
Advertisement in 3 minutes is at least intercutted in shadow, then the ratio value may be configured as 3%, namely in 100 minutes film playing process
In, advertisement that user at least must watch 100*3%=3 minutes.
Assuming that the total duration of currently playing video is 150 minutes, and that user is practical is 80 minutes a length of when watching, then this 80
In minute, commercial breaks that user at least needs to watch 80*3%=2.4 minutes.And if actually user only has viewed 2 minutes
Commercial breaks, then load plays advertisement in 0.4 minute automatically at the end of video will play.
In the present embodiment, the ratio value between advertisement playing duration and video actual play duration can both be provided by video
Quotient presets, and can also be freely arranged by user, it should be noted that if being freely arranged by user, need to limit one
The smallest ratio value, to avoid the ratio value of user setting too small and damage the interests of video provider.Pass through ratio value
It is arranged and actively load breaks for commercialsy at the end of video will play, thus balance advertising provider and sight to the full extent
Contradiction between crowd, while user can be also provided in the case where user consciously puts advertisement to the acceptance level of advertisement, thus
Realize the two-win between advertising provider and spectators.
Referring to Fig. 5, Fig. 5 is that the functional module of the device first embodiment to break for commercialsy in video display process of the present invention is shown
It is intended to.In the present embodiment, the device to break for commercialsy in the video display process includes:
Suspended window loading module 10 when for playing video, loads an at least suspended window on Video Layer, each described
Suspended window is embedded with an advertising resource；
In the present embodiment, the setting of the various parameters such as quantity, position, size, shape, color, transparency of suspended window is not
Limit, is configured with specific reference to actual needs.For example, current video website can provide five kinds of different advertisements, therefore can be corresponding
Five suspended windows are set, and the position of each suspended window, which can put or fix at random, puts；For convenient for user's touch-control and not shadow
It rings user and watches video, the size of the marginal position and suspended window that suspended window can be arranged in player can be set as far as possible
It is small, for example it is set as the square that side length is 1 centimetre；For example, the setting such as color, shape can be carried out to suspended window, consequently facilitating
User distinguishes the added different advertisements (for example content is different or playing duration is different) carried.
In addition, Video Layer described in the present embodiment specifically refers to the show layers where currently playing video, therefore
Several suspended windows are loaded on Video Layer, the suspended window that will also load is shown on Video Layer namely video playing
The top layer of device display layer.
In addition, in the present embodiment, for the advertisement intercutted required for selecting convenient for user, it is wide that one is embedded in each suspended window
Resource is accused, the setting form of the advertising resource is unlimited, for example is advertisement to be played, or for corresponding to advertisement to be played
Load path etc..Advertisement link (such as URL) is preferably embedded into the present embodiment, to pass through advertisement chain embedded on suspended window
Respective advertisement can be loaded directly by connecing.It should be noted that the insertion set-up mode of the advertisement link is unlimited, such as broadcasts in video
Fixed advertisement link is preset by user before putting, or loads specified advertisement link or random automatically in video playing
Carrying advertisement link.
Whether instruction detection module 20 issues the advertisement of break for commercialsy instruction and user's selection for real-time detection user
Resource；
In the present embodiment, the instruction that breaks for commercialsy is issued with selection advertising resource either independently carrying out, Huo Zheye
It can be and triggered by same touch control operation, is configured with specific reference to actual needs.For example user is in selection advertising resource
Meanwhile also triggering issues the instruction that breaks for commercialsy.
Optionally, instruction detection module 20 is specifically used for: whether each suspended window of real-time detection is selected, if at least one
The suspended window is selected, then user issues the instruction that breaks for commercialsy, and the advertising resource that user selects is described outstanding for what is be selected
Advertising resource corresponding to floating window.In the specific embodiment, user can be with simultaneous selection one or more suspended window, and if user
Advertisement link is embedded in the suspended window chosen, then when the suspended window is selected, triggering issues the instruction that breaks for commercialsy, simultaneously
By the advertisement link, advertising resource corresponding to the suspended window is chosen.
Advertisement playing module 30, the advertising resource chosen for loading and playing user according to testing result.
In the present embodiment, advertisement load operation is specifically triggered by user, for example in video display process, user passes through
The equipment such as remote controler or mouse then trigger when clicking a certain suspended window loads advertising resource corresponding with the suspended window, and
It is played out on the Video Layer of currently playing video.
In the present embodiment, the setting of the advertisement for being loaded is unlimited, is configured with specific reference to actual needs.For example,
When detecting that suspended window is selected, corresponding advertising resource will be loaded by advertisement connection embedded on the suspended window, or
An ad-request message will be generated and be sent to predetermined server, an advertising resource is randomly choosed to respond carrying advertisement by server
Request.
Further alternative, the state of suspended window described in the present embodiment is variable, and the original state of the suspended window is
Invisible mode, when detecting user's operation on the Video Layer, the suspended window is switched to from invisible mode
State.The invisible mode as described in the examples specifically refers to a kind of state that suspended window cannot be seen by user, such as
Suspended window is pellucidity or is hidden in video playing interface edge position.For example, in video display process, when detecting
When user's operation (for example move mouse, click, double-click), the suspended window is turned by invisible mode (such as pellucidity)
It is changed to visible state.In addition, not influence user's viewing experience, the pellucidity of settable suspended window in varied situations.Than
Such as, when user watches video or no user operates, all suspended windows are all pellucidity, and work as and detect that user inputs thing
When part, then suspended window is converted to visible state (such as translucent visible state), such as user by transparent invisible mode
When inputting the operation such as click commands, move by equipment such as mouse or remote controlers, then suspended window can not be seen this by transparent
State is converted to visible state.
In the present embodiment, by adding at least one suspended window on the Video Layer for playing video, while passing through user
The commercial breaks triggered instructs and the advertising resource of user's selection is to load and play the advertising resource that user chooses, namely
In the present invention by the right to choose for playing advertisement (including selection play ad content and play time) meet at user, thus by with
Unrestricted choice suitable play time in family plays the ad content oneself liked, so that having mitigated advertising provider plays advertisement
The contradiction between video is watched with user, improves user's viewing experience.
Referring to Fig. 6, Fig. 6 is that the functional module of the device second embodiment to break for commercialsy in video display process of the present invention is shown
It is intended to.Based on the above embodiment, in the present embodiment, the device that breaks for commercialsy in video display process further include:
Mode selection module 40 is selected for providing multiple advertisement insertion modes for user；And
Mode detection module 50, the advertisement insertion mode currently selected for detecting user.
In the present embodiment, to further increase user's viewing experience, therefore it is arranged there are many advertisement insertion mode, it is different wide
Accuse that intercut under mode corresponding advertisement broadcasting or display mode different, wherein the quantity of advertisement insertion mode and its corresponding
It plays or display mode is unlimited, be configured with specific reference to actual needs.
In the present embodiment, the preferably described advertisement insertion mode includes the mode that is played simultaneously, asynchronous play mode and bullet frame
Mode, wherein advertisement playback process mode corresponding to different advertisement insertion modes is different.In the present embodiment, tool is played simultaneously
Body refers to that the advertisement of currently playing video and load plays simultaneously, and asynchronous play specifically refers to currently playing video and adds
The non-concurrent broadcasting of the advertisement of load, and play frame mode and specifically refer to pop-up display frame and show advertisement in display box, the display
Ad content is unlimited, such as display cast, user comment, user interaction etc..
Wherein, the advertisement playing module 30 is specifically also used to: being loaded according to testing result and described in user's selection
Advertising resource described in advertisement insertion mode playback.
It is provided with multiple advertisement insertion modes in the present embodiment to select for user, and then can satisfy user and watch advertisement
Different use demands.And for advertisement insertion mode, it can both have been preset by user, or can also be by breaking for commercialsy
Processing unit is randomly assigned, such as there are three suspended window, and advertisement play mode corresponding to first suspended window is to be played simultaneously
Mode, second suspended window corresponds to asynchronous play mode, and third suspended window corresponds to play frame mode.
It is further alternative, in one embodiment of device to break for commercialsy in video display process of the present invention, when user selects
It selects when mode is played simultaneously, the advertisement playing module 30 is used for: opening default player and simultaneously broadcast by the default player
The advertising resource is put, while controlling currently playing video in the playing process of the advertising resource in mute broadcasting shape
State and the advertising resource play after restore normal playing status；
In the case where this series advertisements intercuts mode, while video player plays video, a default player is reopened
And advertisement to be played is loaded, then loaded on the Video Layer of currently playing video by the default player plays again
Advertisement.Under the mode that is played simultaneously, need to control currently playing video during playing loaded advertisement and be in
Mute broadcast state (namely closing the audio input of current video, but retain the broadcasting of video image) and work as loaded advertisement
When playing end and exiting, restore the audio output of currently playing video.
Optionally, under the mode that is played simultaneously, the page size of default player plays advertisement can be adjusted by user, together
When the page let off of default player plays be suspended on the Video Layer of currently playing video, and can move.For example, user
When watching video A, sometime, the content of video A is more uninteresting, and user merely desires to ignore the video for skipping the moment
Content, then user can click the advertisement link in suspended window 1, then suspended window 1 automatically opens preset player Player2, broadcast
Device Player2 page size is put less than video A and is moved, and is suspended on video A.Video A is in mute and broadcasts
State is put, after advertisement finishes, video A is automatically switched back into and continues to play.
And when user selects asynchronous play mode, the advertisement playing module 30 is used for: being opened default player and is led to
Advertising resource described in the default player plays is crossed, while controlling currently playing video in the broadcasting of the advertising resource
Restore normal playing status in pause broadcast state and after the advertising resource plays in journey；
In the case where this series advertisements intercuts mode, when the corresponding advertising display mode of suspended window is asynchronous play mode, again
A default player and carrying advertisement are opened, is then broadcast on the Video Layer of currently playing video by the default player again
Put loaded advertisement.Under asynchronous play mode, need to control currently playing during playing loaded advertisement
Video is in pause broadcast state and when the advertisement loaded, which plays, to be terminated and exit, and restores the broadcasting of currently playing video.
For example, currently playing video B, if detecting carrying advertisement, when playing the advertisement of the load in default player, pause is broadcast
Video B is put, and when the advertisement of load, which plays, to be terminated and exit, restore to play video B.
And when user selects to play frame mode, the advertisement playing module 30 is used for: showing bullet on the Video Layer
Frame and the advertising resource is shown in the pop-up box out.
In the case where this series advertisements intercuts mode, pop-up box is shown on the Video Layer and loads respective advertisement and at this
The loaded advertising resource content of display in pop-up box.It should be noted that heretofore described advertisement not only includes video
Series advertisements, while also including the non-videos series advertisements such as text, picture, for example, the cast of currently playing video, user comment or
Person can also allow for user to carry out comment interaction etc..It is wide due to load it should be noted that in the case where this series advertisements intercuts mode
Announcement shows that therefore, (exiting) form for the closing of the series advertisements can be that user hand moves closing or other are exited to play frame
Form.
Referring to Fig. 7, Fig. 7 is that the functional module of the device 3rd embodiment to break for commercialsy in video display process of the present invention is shown
It is intended to.Based on the above embodiment, in the present embodiment, the device that breaks for commercialsy in video display process further include:
Monitoring modular 60 is played, whether meeting for monitoring currently playing video preset will play termination condition；
It is unlimited for the setting that will play termination condition in the present embodiment, it is configured with specific reference to actual needs.Example
Such as, total playing duration of currently playing video is first obtained, and monitors the playback progress of video in real time, if currently playing progress
When reaching preset ratio, for example reaching the 99% of total playing duration, then it is believed that currently playing video will play terminates；Or
Corresponding critical progress point (for example terminating first 30 seconds) can also be arranged in person in video playing progress, if currently playing progress reaches
To the critical progress point, then it is assumed that currently playing video, which will play, to be terminated.
First statistical module 70, for currently playing video meet it is preset will play termination condition when, count institute
State total playing duration of the advertising resource intercutted in the playing process of video；
Judgment module 80, for judging whether total playing duration is less than preset duration threshold value；
The advertisement playing module 30 is specifically also used to: being less than the preset duration threshold value in total playing duration and is worked as
At the end of the video playing of preceding broadcasting, loads and play the embedded advertising resource of the suspended window.
Get used to F.F. viewing video in view of some users namely user's practical time watched is total less than the broadcasting of video
Duration, but for the advertisement of broadcasting, corresponding scheduled necessary advertisement to play duration there is no it is corresponding shorten (for
For in advertisement operators, have to play advertisement, except non-user has purchased advertising service), therefore in the present embodiment
In, at the end of currently playing video will play, need to judge whether user has been viewed by advertisement prolonged enough,
If so, without terminating to review commercial breaks in video playing, and if it is not, then needing to review after video playing slotting
Advertisement, the commercial breaks is either the embedded advertisement of suspended window, or is also possible to specially appointed advertisement.
In the present embodiment, the setting of preset duration threshold value is configured with specific reference to actual needs, can neither be arranged
It is too long, while can not be arranged too short.
Further alternative, the advertisement playing module 30 is also used to: if user video will play terminate before just
The video has been had been switched off, then has shown that the processing unit of advertisement will record the event on video, and see again in next user
When seeing new video, actively load breaks for commercialsy.
In the present embodiment, the angle based on advertising provider, due to being mainly as needed by user itself in the present invention
And advertisement is selectively watched, therefore, it is more likely that there are the advertisement total duration mistakes of the non-selected viewing advertisement of user or viewing
Short problem, therefore, the present embodiment watch the total duration of practical viewing advertisement by counting user, to decide whether actively to add
It carries and breaks for commercialsy, to accordingly promote the usage experience of advertising provider.
Referring to Fig. 8, Fig. 8 is that the functional module of the device fourth embodiment to break for commercialsy in video display process of the present invention is shown
It is intended to.Based on the above embodiment, in the present embodiment, the device that breaks for commercialsy in video display process further include: preset duration threshold
Value obtains module 90.
As shown in figure 9, the preset duration acquisition module 90 includes:
Ratio setting unit 901, for the ratio value of advertisement playing duration Yu video actual play duration to be arranged；
Second statistic unit 902, for counting the actual play duration of currently playing video；
Computing unit 903 is calculated for calculating advertisement playing duration according to the actual play duration and the ratio value
The obtained advertisement playing duration is the preset duration threshold value.
In the present embodiment, actual play duration and setting ratio of the preset duration threshold value with specific reference to currently playing video
Value is determined.
It is unlimited for advertisement playing duration and the setting of the ratio value of video actual play duration in the present embodiment, specifically
It is configured according to the actual situation.For example, the broadcasting total duration of a film is 100 minutes, and the playing duration of an advertisement
It is 1 minute, while video provider needs at least intercut 3 advertisements namely 100 minutes electricity in the complete playing process of film
Advertisement in 3 minutes is at least intercutted in shadow, then the ratio value may be configured as 3%, namely in 100 minutes film playing process
In, advertisement that user at least must watch 100*3%=3 minutes.
Assuming that the total duration of currently playing video is 150 minutes, and that user is practical is 80 minutes a length of when watching, then this 80
In minute, commercial breaks that user at least needs to watch 80*3%=2.4 minutes.And if actually user only has viewed 2 minutes
Commercial breaks, then load plays advertisement in 0.4 minute automatically at the end of video will play.
In the present embodiment, the ratio value between advertisement playing duration and video actual play duration can both be provided by video
Quotient presets, and can also be freely arranged by user, it should be noted that if being freely arranged by user, need to limit one
The smallest ratio value, to avoid the ratio value of user setting too small and damage the interests of video provider.Pass through ratio value
It is arranged and actively load breaks for commercialsy at the end of video will play, thus balance advertising provider and sight to the full extent
Contradiction between crowd, while user can be also provided in the case where user consciously puts advertisement to the acceptance level of advertisement, thus
Realize the two-win between advertising provider and spectators.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (6)
1. a kind of method to break for commercialsy in video display process, which is characterized in that comprising steps of
When playing video, an at least suspended window is loaded on Video Layer, each suspended window is embedded with an advertising resource；
Whether each suspended window of real-time detection is selected, if at least one suspended window is selected, user, which issues, to be intercutted extensively
Instruction is accused, and the advertising resource that user selects is advertising resource corresponding to the selected suspended window；Wherein, the suspension
The state of window is variable, and the original state of the suspended window is invisible mode, when detecting that user grasps on the Video Layer
When making, the suspended window is switched to visible state by invisible mode；
The advertising resource that user chooses is loaded and played according to testing result；
Whether monitor currently playing video and meet preset will play termination condition；
If currently playing video meet it is preset will play termination condition, count and intercutted in the playing process of the video
Advertising resource total playing duration；
Judge whether total playing duration is less than preset duration threshold value；
If total playing duration is less than the preset duration threshold value, at the end of currently playing video playing, load is simultaneously
Play the embedded advertising resource of the suspended window；
Wherein, the method for the preset duration threshold value is obtained are as follows: the ratio of setting advertisement playing duration and video actual play duration
Example value；Count the actual play duration of currently playing video；It is calculated according to the actual play duration and the ratio value wide
Playing duration is accused, the advertisement playing duration being calculated is the preset duration threshold value.
2. the method to break for commercialsy in video display process as described in claim 1, which is characterized in that described to be tied according to detection
Before fruit loads and plays the advertising resource that user chooses further include:
Multiple advertisement insertion modes are provided to select for user；And
The advertisement insertion mode that detection user currently selects；
The advertising resource for loading and playing user according to testing result and choose are as follows:
It loads according to testing result and with advertising resource described in the advertisement insertion mode playback of user's selection.
3. the method to break for commercialsy in video display process as claimed in claim 2, which is characterized in that the advertisement insertion mould
Formula includes the mode that is played simultaneously, asynchronous play mode and bullet frame mode；
It is described with advertising resource described in the advertisement insertion mode playback of user's selection when mode is played simultaneously in user's selection
It include: to open default player and by advertising resource described in the default player plays, while controlling currently playing view
Frequency restores in mute broadcast state in the playing process of the advertising resource and after the advertising resource plays
Normal playing status；
It is described with advertising resource described in the advertisement insertion mode playback of user's selection when user selects asynchronous play mode
Are as follows: unlatching presets player and by advertising resource described in the default player plays, while controlling currently playing video
Restore just in the playing process of the advertising resource in pause broadcast state and after the advertising resource plays
Normal broadcast state；
It is described with advertising resource described in the advertisement insertion mode playback of user's selection when user selects to play frame mode are as follows:
Pop-up box is shown on the Video Layer and the advertising resource is shown in the pop-up box.
4. the device to break for commercialsy in a kind of video display process characterized by comprising
Suspended window loading module when for playing video, loads an at least suspended window, each suspended window on Video Layer
It is embedded with an advertising resource；
Whether instruction detection module issues the advertising resource of break for commercialsy instruction and user's selection for real-time detection user；
And
Described instruction detection module is used for:
Whether each suspended window of real-time detection is selected, if at least one suspended window is selected, user, which issues, to be intercutted extensively
Instruction is accused, and the advertising resource that user selects is advertising resource corresponding to the selected suspended window；Wherein, the suspension
The state of window is variable, and the original state of the suspended window is invisible mode, when detecting that user grasps on the Video Layer
When making, the suspended window is switched to visible state by invisible mode；
Advertisement playing module, the advertising resource chosen for loading and playing user according to testing result；
Monitoring modular is played, whether meeting for monitoring currently playing video preset will play termination condition；
First statistical module, for currently playing video meet it is preset will play termination condition when, count the video
Playing process in total playing duration of advertising resource for intercutting；
Judgment module, for judging whether total playing duration is less than preset duration threshold value；
The advertisement playing module is also used to: being less than the preset duration threshold value and currently playing view in total playing duration
At the end of frequency plays, loads and play the embedded advertising resource of the suspended window；
Described device further includes that preset duration threshold value obtains module, and the preset duration obtains module and includes:
Ratio setting unit, for the ratio value of advertisement playing duration Yu video actual play duration to be arranged；
Second statistic unit, for counting the actual play duration of currently playing video；
Computing unit is calculated for calculating advertisement playing duration according to the actual play duration and the ratio value
The advertisement playing duration is the preset duration threshold value.
5. the device to break for commercialsy in video display process as claimed in claim 4, which is characterized in that further include:
Mode selection module is selected for providing multiple advertisement insertion modes for user；And
Mode detection module, the advertisement insertion mode currently selected for detecting user；
The advertisement playing module is also used to:
It loads according to testing result and with advertising resource described in the advertisement insertion mode playback of user's selection.
6. the device to break for commercialsy in video display process as claimed in claim 5, which is characterized in that the advertisement insertion mould
Formula includes the mode that is played simultaneously, asynchronous play mode and bullet frame mode；
When mode is played simultaneously in user's selection, the advertisement playing module is used for: opening default player and by described pre-
If advertising resource described in player plays, while controlling currently playing video and being in the playing process of the advertising resource
Mute broadcast state and the advertising resource play after restore normal playing status；
When user selects asynchronous play mode, the advertisement playing module is used for: opening default player and by described pre-
If advertising resource described in player plays, while controlling currently playing video and being in the playing process of the advertising resource
Suspend broadcast state and restores normal playing status after the advertising resource plays；
When user select play frame mode when, the advertisement playing module is used for: shown on the Video Layer pop-up box and
The display advertising resource in the pop-up box.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
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| CN201511017066.2A CN105635788B (en) | 2015-12-29 | 2015-12-29 | The method and device to break for commercialsy in video display process |
| PCT/CN2016/084905 WO2017113614A1 (en) | 2015-12-29 | 2016-06-06 | Method and device for intercut playing of advertisement during video playing |
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| CN201511017066.2A CN105635788B (en) | 2015-12-29 | 2015-12-29 | The method and device to break for commercialsy in video display process |
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| CN105635788B (en) * | 2015-12-29 | 2019-08-16 | 深圳Tcl数字技术有限公司 | The method and device to break for commercialsy in video display process |
| CN107690080B (en) * | 2016-11-17 | 2019-12-17 | 腾讯科技（北京）有限公司 | media information playing method and device |
| CN106792089A (en) * | 2016-12-15 | 2017-05-31 | 腾讯科技（深圳）有限公司 | Video broadcasting method and device |
| CN106708364A (en) * | 2016-12-20 | 2017-05-24 | 宇龙计算机通信科技(深圳)有限公司 | Multi-media file display method and terminal device |
| CN111212313A (en) * | 2019-12-13 | 2020-05-29 | 珠海格力电器股份有限公司 | Advertisement display method, device, storage medium and computer equipment |
| CN111459598B (en) * | 2020-04-02 | 2021-05-14 | 上海极链网络科技有限公司 | Information display method and device, electronic equipment and storage medium |
| CN111626356A (en) * | 2020-05-26 | 2020-09-04 | 成都安易迅科技有限公司 | Advertisement recognition method, model training method, electronic device and storage medium |
| CN114356155A (en) * | 2020-09-30 | 2022-04-15 | 北京字跳网络技术有限公司 | Video-based interaction method, device, equipment and storage medium |
| CN114640876B (en) * | 2020-12-16 | 2024-04-09 | 腾讯科技（深圳）有限公司 | Multimedia service video display method, device, computer equipment and storage medium |
| CN112767044A (en) * | 2021-01-26 | 2021-05-07 | 维沃移动通信有限公司 | Advertisement processing method and device and electronic equipment |
| CN113191818A (en) * | 2021-05-19 | 2021-07-30 | 湖南快乐阳光互动娱乐传媒有限公司 | Method and system for putting floating-layer advertisement in live broadcast |
| CN113970990B (en) * | 2021-10-21 | 2024-02-23 | 网易（杭州）网络有限公司 | Suspension window display method and device, storage medium and electronic equipment |
| CN116347124B (en) * | 2023-03-29 | 2024-03-29 | 上海枭柯文化传播有限公司 | Advertisement loading method based on video playing state |
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| US20070003223A1 (en) * | 2005-04-11 | 2007-01-04 | Phatcat Media, Inc. | User initiated access to secondary content from primary video/audio content |
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| CN101098344A (en) * | 2007-07-23 | 2008-01-02 | 王文钢 | Video advertisement exhibiting method |
| CN101383937A (en) * | 2007-09-06 | 2009-03-11 | 华为技术有限公司 | Method, system, server and terminal for playing video advertisement and text information |
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| CN104967905B (en) * | 2015-06-30 | 2018-08-07 | 北京奇艺世纪科技有限公司 | A kind of video playing control method and device |
| CN105187866B (en) * | 2015-09-15 | 2019-04-02 | 百度在线网络技术（北京）有限公司 | Advertisement placement method and device |
| CN105635788B (en) * | 2015-12-29 | 2019-08-16 | 深圳Tcl数字技术有限公司 | The method and device to break for commercialsy in video display process |
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