CN105574744A - Multi-screen interactive video shopping method - Google Patents
Multi-screen interactive video shopping method Download PDFInfo
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- CN105574744A CN105574744A CN201610066652.4A CN201610066652A CN105574744A CN 105574744 A CN105574744 A CN 105574744A CN 201610066652 A CN201610066652 A CN 201610066652A CN 105574744 A CN105574744 A CN 105574744A
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- frame
- screen interactive
- key frame
- interactive video
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- Engineering & Computer Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
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- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention relates to a multi-screen interactive video shopping method. The method includes the following steps that: S1, a video source is led into a host system, and a key frame is provided accurately; S2, identifiers which can be identified by a system are set at specific locations of a previous frame and a subsequent frame of the key frame; S3, a host TV broadcasts the video source and requests corresponding advertisement information from an advertisement service provider; S4, after receiving advertisement information sent by the advertisement service provider, the host system plays the advertisement information in the form of videos on the host TV of the host system; S5, after receiving specific key information on a remote control unit, the host system calls specific store applications (APP) so as to make the screen of the host TV wholly or partially covered, so that the advertisement information provided by the advertisement service provider can be displayed; and S6, and after watching the advertisement information, a customer forms order information on a mobile terminal and performs payment operation. The multi-screen interactive video shopping method provided by the invention is simple in operation and can meet the shopping needs of customers.
Description
Technical field
The present invention relates to a kind of multi-screen interactive video purchase method.
Background technology
Modern shopping way has directly and indirect two kinds: direct mode is that client and businessman are face-to-face to the one activity that product is concluded the transaction, complete this activity must have buyer, seller, article, transaction with currency five fundamentals, lack wherein any one key element and all cannot reach direct dealing, have the advantages that on-the-spot food is completed a business transaction; Indirect mode is then client and businessman by the form faced by non-to the one activity of the dealing that product is reached, and just can conclude the transaction as long as complete this movable buyer, seller, article and currency four elements, it does not need an actual trading floor.At present, direct dealing is applied in most commodity transaction behavior, because place is difficult to find complete suitable substituting or flexible mode in the four elements of commodity transaction.
But along with the development of mechanics of communication, the mode utilizing TV and internet to carry out indirect transaction obtains and develops rapidly.Due to the continuous quickening of modern society's rhythm of life, the mode of indirect transaction will more and more be subject to liking of people, can occupy the more market share gradually.But due to a computer mainly comprehensive instrument, its function multiplicity and complicacy, portable performance is good not, and substantivity is also slightly poorer, more lacks directly to buying the directed advertisement propaganda function of individual generation simultaneously.So computer shopping still has certain inhibition for the indirect transaction of commodity, people is not easily made to produce direct, succinct purchase transaction behavior.
Although TV shopping solves the problem of advertising, select completely helpless in the interaction of product, also there is important defect in mode of doing business simultaneously, cannot accomplish to take a fancy to the situation namely put and namely buy.
Summary of the invention
In view of the above-mentioned problems in the prior art, fundamental purpose of the present invention is to address the deficiencies of the prior art, and the invention provides a kind of simple to operate and meet the multi-screen interactive video purchase method of Customer Shopping demand.
The invention provides a kind of multi-screen interactive video purchase method, comprise the following steps:
S1: import video source in host computer system, analyzes the key frame structure in this video source, accurately provides key frame;
S2: the discernible mark of ad-hoc location initialization system in the front and back frame of key frame, the video source simultaneously this being marked with mark uploads onto the server or in main frame TV;
S3: main frame TV plays above-mentioned video source, after host computer system detects and is marked with mark, consults and request to advertising service and asks corresponding advertising message;
S4: after receiving the advertising message of advertising service business transmission, video source is formed the video of superposition by host computer system, it is carried out video playback on main frame TV simultaneously;
S5: host computer system calls specific shop APP after receiving the specific keys information on telepilot, makes the screen of main frame TV all or part of capped, to show the advertising message that above-mentioned advertiser provides;
S6: client is after watching above-mentioned advertising message, and the confirmation button can clicked on telepilot is paid close attention to, mobile terminal forms sequence information and carries out delivery operation simultaneously.
Optionally, described key frame is the frame that in the successive frame of fixing duration, chrominance signal Strength Changes is the softest, or is the most violent frame of intensity of brightness change in the successive frame of fixing duration.
Optionally, described front and back frame is be positioned at front 45 frames of described key frame to front 15 frames, and rear 15 frames of described key frame are to rear 45 frames.
Optionally, described ad-hoc location be described in each before and after frame bottom right edge, and with described front and back frame to described key frame close to upwards offseting, and with described frame to described key frame away from offseting downward.
Optionally, in described step S6, mobile terminal formation sequence information specifically comprises advertising message described in acquisition for mobile terminal, and to make described mobile terminal show the sequence information corresponding with described advertising message, described sequence information carries user profile.
Optionally, described user profile comprises station address, user name and contact method.
Optionally, described mobile terminal is mobile phone or panel computer.
The present invention has the following advantages and beneficial effect: the invention provides a kind of multi-screen interactive video purchase method, a kind of multi-screen interactive video purchase method provided by the invention is by when multi-screen interactive, by the information interaction between main frame TV and mobile terminal, simplify operating process, running time is greatly reduced, and as far as possible few impact decreased user's viewing, facilitates the operation of user, meets the shopping need of user.
Embodiment
Below with reference to specific embodiment, the present invention is further illustrated.
A kind of multi-screen interactive video purchase method of the embodiment of the present invention, comprises the following steps: S1: in host computer system, import video source, analyzes the key frame structure in this video source, accurately provide key frame; S2: the discernible mark of ad-hoc location initialization system in the front and back frame of key frame, the video source simultaneously this being marked with mark uploads onto the server or in main frame TV; S3: main frame TV plays above-mentioned video source, after host computer system detects and is marked with mark, consults and request to advertising service and asks corresponding advertising message; S4: after receiving the advertising message of advertising service business transmission, video source is formed the video of superposition by host computer system, it is carried out video playback on main frame TV simultaneously; S5: host computer system calls specific shop APP after receiving the specific keys information on telepilot, makes the screen of main frame TV all or part of capped, to show the advertising message that above-mentioned advertiser provides; S6: client is after watching above-mentioned advertising message, and the confirmation button can clicked on telepilot is paid close attention to, mobile terminal forms sequence information and carries out delivery operation simultaneously; A kind of multi-screen interactive video purchase method provided by the invention is by when multi-screen interactive, by the information interaction between main frame TV and mobile terminal, simplify operating process, running time is greatly reduced, and as far as possible few impact decreased user's viewing, facilitate the operation of user, meet the shopping need of user.
As the preferred implementation of above-described embodiment, described key frame is the frame that in the successive frame of fixing duration, chrominance signal Strength Changes is the softest, or be the frame that intensity of brightness change in the successive frame of fixing duration is the most violent, wherein, the plot of the softest necessarily program scene of chrominance signal Strength Changes is the slowest, the timing node that details is least enriched, and the boundary time node of the most violent necessarily bridge section Shot change of program scene of intensity of brightness change.
As the preferred implementation of above-described embodiment, described front and back frame is be positioned at front 45 frames of described key frame to front 15 frames, and rear 15 frames of described key frame are to rear 45 frames, before and after the scope of frame can provide multiple passage arranged side by side alternately for data, the rule change of ad-hoc location can evade the letter of superposition or the lasting covering of statistics.
As the preferred implementation of above-described embodiment, described ad-hoc location be described in each before and after frame bottom right edge, and with described front and back frame to described key frame close to upwards offseting, and with described frame to described key frame away from offseting downward.
As the preferred implementation of above-described embodiment, in described step S6, mobile terminal formation sequence information specifically comprises advertising message described in acquisition for mobile terminal, to make described mobile terminal show the sequence information corresponding with described advertising message, described sequence information carries user profile.
As the preferred implementation of above-described embodiment, described user profile comprises station address, user name and contact method.
As the preferred implementation of above-described embodiment, described mobile terminal is mobile phone or panel computer.
Last it is noted that above-described each embodiment is only for illustration of technical scheme of the present invention, be not intended to limit; Although with reference to previous embodiment to invention has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to the technical scheme described in previous embodiment, or to wherein partly or entirely technical characteristic carry out equivalent replacement; And these amendments or replacement, do not make the essence of appropriate technical solution depart from the scope of various embodiments of the present invention technical scheme.
Claims (7)
1. a multi-screen interactive video purchase method, is characterized in that, comprises the following steps:
S1: import video source in host computer system, analyzes the key frame structure in this video source, accurately provides key frame;
S2: the discernible mark of ad-hoc location initialization system in the front and back frame of key frame, the video source simultaneously this being marked with mark uploads onto the server or in main frame TV;
S3: main frame TV plays above-mentioned video source, after host computer system detects and is marked with mark, consults and request to advertising service and asks corresponding advertising message;
S4: after receiving the advertising message of advertising service business transmission, video source is formed the video of superposition by host computer system, it is carried out video playback on main frame TV simultaneously;
S5: host computer system calls specific shop APP after receiving the specific keys information on telepilot, makes the screen of main frame TV all or part of capped, to show the advertising message that above-mentioned advertiser provides;
S6: client is after watching above-mentioned advertising message, and the confirmation button can clicked on telepilot is paid close attention to, mobile terminal forms sequence information and carries out delivery operation simultaneously.
2. multi-screen interactive video purchase method according to claim 1, is characterized in that: described key frame is the frame that in the successive frame of fixing duration, chrominance signal Strength Changes is the softest, or is the most violent frame of intensity of brightness change in the successive frame of fixing duration.
3. multi-screen interactive video purchase method according to claim 1, is characterized in that: described front and back frame is be positioned at front 45 frames of described key frame to front 15 frames, and rear 15 frames of described key frame are to rear 45 frames.
4. multi-screen interactive video purchase method according to claim 1, it is characterized in that: described ad-hoc location is front and back frame bottom right edge described in each, and with described front and back frame to described key frame close to upwards offseting, and with described frame to described key frame away from offseting downward.
5. multi-screen interactive video purchase method according to claim 1, it is characterized in that: in described step S6, mobile terminal formation sequence information specifically comprises advertising message described in acquisition for mobile terminal, to make described mobile terminal show the sequence information corresponding with described advertising message, described sequence information carries user profile.
6. multi-screen interactive video purchase method according to claim 5, is characterized in that: described user profile comprises station address, user name and contact method.
7. multi-screen interactive video purchase method according to claim 5, is characterized in that: described mobile terminal is mobile phone or panel computer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201610066652.4A CN105574744A (en) | 2016-01-29 | 2016-01-29 | Multi-screen interactive video shopping method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610066652.4A CN105574744A (en) | 2016-01-29 | 2016-01-29 | Multi-screen interactive video shopping method |
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| CN105574744A true CN105574744A (en) | 2016-05-11 |
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| CN201610066652.4A Pending CN105574744A (en) | 2016-01-29 | 2016-01-29 | Multi-screen interactive video shopping method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108521604A (en) * | 2018-03-30 | 2018-09-11 | 新华三云计算技术有限公司 | Redirect the multi-display method and device of video |
| CN109816411A (en) * | 2017-11-21 | 2019-05-28 | 腾讯科技（深圳）有限公司 | Resource promotion message processing method, device, system and computer equipment |
| US11769134B2 (en) | 2021-03-22 | 2023-09-26 | International Business Machines Corporation | Multi-user interactive ad shopping using wearable device gestures |
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| CN104581198A (en) * | 2015-01-30 | 2015-04-29 | 林倩 | Purchasing method by real-time displaying advertisement product information and QR (quick response) code in video stream |
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| CN101849244A (en) * | 2007-08-16 | 2010-09-29 | 活性含量公司 | Utilize the universal advertising model " U AD " of digital linkage technology |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109816411A (en) * | 2017-11-21 | 2019-05-28 | 腾讯科技（深圳）有限公司 | Resource promotion message processing method, device, system and computer equipment |
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| US11769134B2 (en) | 2021-03-22 | 2023-09-26 | International Business Machines Corporation | Multi-user interactive ad shopping using wearable device gestures |
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Application publication date: 20160511 |
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