CN105373941A - Advertisement delivery method and device - Google Patents
Advertisement delivery method and device Download PDFInfo
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- CN105373941A CN105373941A CN201510810600.9A CN201510810600A CN105373941A CN 105373941 A CN105373941 A CN 105373941A CN 201510810600 A CN201510810600 A CN 201510810600A CN 105373941 A CN105373941 A CN 105373941A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
The invention relates to an advertisement delivery method and device. The method includes the following that: an advertisement to be delivered is received, and a medium through which the advertisement to be delivered is to be delivered is determined, and the context of the advertisement to be delivered is obtained; and whether the advertisement to be delivered is matched with the context of the advertisement to be delivered is judged, and when the advertisement to be delivered is matched with the context of the advertisement to be delivered, the advertisement to be delivered is delivered through the medium. With the method of the invention adopted, the context of the advertisement to be delivered can be obtained and previewed, and advertisement delivery is carried out when the advertisement to be delivered is matched with the context of the advertisement to be delivered, and therefore, the quality and conversion rate of the advertisement can be effectively improved.
Description
Technical field
The disclosure relates to communication technical field, particularly relates to a kind of advertisement placement method and device.
Background technology
Advertisement delivery system is used for advertiser and submits advertisement to, and the advertisement that advertiser submits to is thrown in by media.After advertisement putting, user can watch advertisement by media, and reacts to advertisement, such as click, downloads ad etc.Usually user be called the reaction that advertisement is made and once transform, conversion ratio (advertising conversion number of times/advertising display number of times) the higher explanation advertisement of advertisement is more valuable, and the benefit brought to advertiser and media is larger.Fact proved, it is better that advertisement and context merge, and the conversion ratio of advertisement is higher, if contrary advertisement seems incompatible with, so user interest will reduce, and the conversion ratio of advertisement is corresponding also can be reduced.
Summary of the invention
For overcoming Problems existing in correlation technique, the disclosure provides a kind of advertisement placement method and device.
According to the first aspect of disclosure embodiment, a kind of advertisement placement method is provided, comprises:
Receive advertisement to be put;
Determine the media that described advertisement to be put is to be put;
Obtain the context of described advertisement to be put;
Judge whether described advertisement to be put mates with the context of described advertisement to be put;
When described advertisement to be put is mated with the context of described advertisement to be put, throw in described advertisement to be put by described media to be put.
In conjunction with first aspect, in the first possible implementation of first aspect, the context of the described advertisement to be put of described acquisition, comprising:
The context whether storing described advertisement to be put is inquired about from local cache;
When storing the context of described advertisement to be put in local cache, from local cache, obtain the context of described advertisement to be put;
When not storing the context of described advertisement to be put in local cache, obtaining the context of described advertisement to be put to described media request to be put, and the context of the advertisement described to be put got is stored in local cache.
In conjunction with the first possible implementation of first aspect, in the implementation that the second of first aspect is possible, the described context obtaining described advertisement to be put to described media request to be put, comprising:
Download the SDK (Software Development Kit) SDK of described media to be put;
Obtained the context of described advertisement to be put from described media to be put by the SDK of described media to be put.
In conjunction with the implementation that the first or the second of first aspect are possible, in the third possible implementation of first aspect, described method also comprises:
For the context of described advertisement to be put arranges expired time, in described expired time, obtain the context of described advertisement to be put from described media to be put, after described expired time terminates, obtain the context of described advertisement to be put from described media to be put.
In conjunction with the first possible implementation of first aspect, in the 4th kind of possible implementation of first aspect, described advertisement placement method also comprises:
When described advertisement to be put is not mated with the context of described advertisement to be put, described advertisement to be put is modified;
If amended advertisement to be put is mated with the context of described advertisement to be put, throw in described amended advertisement to be put by described media to be put.
In conjunction with the 4th kind of possible implementation of first aspect or first aspect, in the 5th kind of possible implementation of first aspect, describedly judge whether described advertisement to be put mates with the context of described advertisement to be put, comprising:
The context of described advertisement to be put is carried out pre-display, and described advertisement to be put is presented at the location advertising on the pre-display page;
Judge whether to receive the determination idsplay order for the described pre-display page;
When receiving the determination idsplay order for the described pre-display page, determine that described advertisement to be put is mated with the context of described advertisement to be put;
When not receiving the determination idsplay order for the described pre-display page, determine that described advertisement to be put is not mated with the context of described advertisement to be put.
In conjunction with the 5th kind of possible implementation of first aspect, in the 6th kind of possible implementation of first aspect, the described context by described advertisement to be put carries out pre-display, and described advertisement to be put is presented at the location advertising on the pre-display page, comprising:
The context of described advertisement to be put is classified, forms multiple pre-display page;
Show on the location advertising of described advertisement to be put respectively on described multiple pre-display page.
In conjunction with the 4th kind of possible implementation of first aspect or first aspect, in the 7th kind of possible implementation of first aspect, describedly judge whether described advertisement to be put mates with the context of described advertisement to be put, comprising:
The feature of the context of advertisement to be put described in the characteristic sum extracting described advertisement to be put respectively;
The similarity of feature of the context of advertisement to be put described in the characteristic sum being calculated described advertisement to be put by the algorithm preset;
Judge whether described similarity is greater than threshold value;
When described similarity is greater than described threshold value, determine that described advertisement to be put is mated with the context of described advertisement to be put;
When described similarity is less than or is less than described threshold value, determine that described advertisement to be put is not mated with the context of described advertisement to be put.
According to the second aspect of disclosure embodiment, a kind of advertisement delivery device is provided, comprises:
Receiver module, is configured to receive advertisement to be put;
Determination module, is configured to the media determining that described advertisement to be put is to be put;
Acquisition module, is configured to the context obtaining described advertisement to be put;
Judge module, is configured to judge whether described advertisement to be put mates with the context of described advertisement to be put;
First putting module, is configured to when described judge module judges that described advertisement to be put is mated with the context of described advertisement to be put, throws in described advertisement to be put by described media to be put.
In conjunction with second aspect, in the first possible implementation of second aspect, described acquisition module comprises:
Inquiry submodule, is configured to from local cache, inquire about the context whether storing described advertisement to be put;
First obtains submodule, is configured to, when storing the context of described advertisement to be put in local cache, obtain the context of described advertisement to be put from local cache;
Second obtains submodule, is configured to when not storing the context of described advertisement to be put in local cache, obtains the context of described advertisement to be put to described media request to be put;
Sub module stored, the context be configured to described second obtains the advertisement described to be put that submodule gets is stored in local cache.
In conjunction with the first possible implementation of second aspect, in the implementation that the second of second aspect is possible, described second obtains submodule comprises:
Download unit, is configured to the SDK (Software Development Kit) SDK downloading described media to be put;
Acquiring unit, is configured to the context being obtained described advertisement to be put by the SDK of described media to be put from described media to be put.
In conjunction with the implementation that the first or the second of second aspect are possible, in the third possible implementation of second aspect, described advertisement delivery device also comprises:
Module is set, the context be configured to as described advertisement to be put arranges expired time, in described expired time, obtain the context of described advertisement to be put from described media to be put, after described expired time terminates, obtain the context of described advertisement to be put from described media to be put.
In conjunction with second aspect, in the 4th kind of possible implementation of second aspect, described advertisement delivery device also comprises:
Modified module, is configured to, when described judge module judges that described advertisement to be put is not mated with the context of described advertisement to be put, modify to described advertisement to be put;
Second putting module, is configured to when the amended advertisement to be put of described modified module is mated with the context of described advertisement to be put, throws in described amended advertisement to be put by described media to be put.
In conjunction with the 4th kind of possible implementation of second aspect or second aspect, in the 5th kind of possible implementation of second aspect, described judge module comprises:
Display sub-module, is configured to the context of described advertisement to be put to carry out pre-display, and described advertisement to be put is presented at the location advertising on the pre-display page;
First receives submodule, is configured to receive the determination idsplay order for the described pre-display page
First judges submodule, is configured to judge whether described first reception submodule receives the determination idsplay order for the described pre-display page;
First determines submodule, is configured to, when described first judges that submodule judges that described first reception submodule receives the determination idsplay order for the described pre-display page, determine that described advertisement to be put is mated with the context of described advertisement to be put;
Second determines submodule, be configured to, when described first judges that submodule judges that described first reception submodule does not receive the determination idsplay order for the described pre-display page, determine that described advertisement to be put is not mated with the context of described advertisement to be put.
In conjunction with the 5th kind of possible implementation of second aspect, in the 6th kind of possible implementation of second aspect, described display sub-module comprises:
Taxon, is configured to the context of described advertisement to be put to classify, forms multiple pre-display page;
Display unit, is configured to show on the location advertising of described advertisement to be put respectively on described multiple pre-display page.
In conjunction with the 4th kind of possible implementation of second aspect or second aspect, in the 7th kind of possible implementation of second aspect, described judge module comprises:
Feature extraction submodule, the feature of the context of advertisement to be put described in the characteristic sum being configured to extract respectively described advertisement to be put;
Similarity Measure submodule, is configured to the similarity of the feature of the context of advertisement to be put described in the characteristic sum by the described advertisement to be put of default algorithm calculating;
Second judges submodule, is configured to judge whether described similarity is greater than threshold value;
3rd determines submodule, is configured to, when described second judges that submodule judges that described similarity is greater than described threshold value, determine that described advertisement to be put is mated with the context of described advertisement to be put;
4th determines submodule, is configured to, when described second judges that submodule judges that described similarity is less than or is less than described threshold value, determine that described advertisement to be put is not mated with the context of described advertisement to be put.
According to the third aspect of disclosure embodiment, a kind of advertisement delivery device is provided, comprises:
Storer;
Be configured to the storer of storage of processor executable instruction;
Wherein, described processor is configured to:
Receive advertisement to be put;
Determine the media that described advertisement to be put is to be put;
Obtain the context of described advertisement to be put;
Judge whether described advertisement to be put mates with the context of described advertisement to be put;
If described advertisement to be put is mated with the context of described advertisement to be put, then throw in described advertisement to be put by described media to be put.
The technical scheme that embodiment of the present disclosure provides can comprise following beneficial effect: by receiving advertisement to be put, determines the media that advertisement to be put is to be put, gets the context of advertisement to be put; Judge whether advertisement to be put mates with the context of advertisement to be put, if advertisement to be put is mated with the context of advertisement to be put, then throw in advertisement to be put by media to be put.Described method, by obtaining the context of advertisement to be put, only just throwing in when determining that advertisement to be put is mated with context, improve quality and the conversion ratio of advertisement.
Should be understood that, it is only exemplary and explanatory that above general description and details hereinafter describe, and can not limit the disclosure.
Accompanying drawing explanation
Accompanying drawing to be herein merged in instructions and to form the part of this instructions, shows embodiment according to the invention, and is used from instructions one and explains principle of the present invention.
Fig. 1 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment.
Fig. 2 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment.
Fig. 3 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment.
Fig. 4 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment.
Fig. 5 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment.
Fig. 6 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment.
Fig. 7 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment.
Fig. 8 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment.
Fig. 9 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment.
Figure 10 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment.
Figure 11 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment.
Figure 12 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment.
Figure 13 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment.
Figure 14 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment.
Figure 15 is the entity block diagram of a kind of advertisement delivery device according to an exemplary embodiment.
Figure 16 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment.
By above-mentioned accompanying drawing, illustrate the embodiment that the disclosure is clear and definite more detailed description will be had hereinafter.These accompanying drawings and text description be not in order to limited by any mode the disclosure design scope, but by reference to specific embodiment for those skilled in the art illustrate concept of the present disclosure.
Embodiment
Here will be described exemplary embodiment in detail, its sample table shows in the accompanying drawings.When description below relates to accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawing represents same or analogous key element.Embodiment described in following exemplary embodiment does not represent all embodiments consistent with the present invention.On the contrary, they only with as in appended claims describe in detail, the example of apparatus and method that aspects more of the present invention are consistent.
Fig. 1 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment, and as shown in Figure 1, advertisement placement method is used in advertisement delivery system, and this advertisement placement method comprises the following steps.
In step S101, receive advertisement to be put.
Advertiser creates advertisement, and submits advertisement to be put to advertisement delivery system, and advertisement delivery system receives advertisement to be put, and advertisement to be put can be picture, video, cardon etc.
In step s 102, the media that advertisement to be put is to be put are determined.
Namely media to be put play the media of advertisement to be put, can be specified by advertiser, advertiser by media to be put together with advertisement to be put or send to advertisement delivery system separately, here media to be put can mobile phone, various application (application on computer, be called for short app), such as, door news client, video player, shopping center client etc.
In step s 103, the context of advertisement to be put is obtained.
The context of advertisement to be put refers to that advertisement to be put is when showing, the other guide that the page at its place is shown.A page has a lot of content usually, and advertisement is the part in the page.
The content that media to be put are shown generally all can be stored on the server of media end, and ad system to be put can obtain the context of advertisement to be put from the server of media to be put.Because the content that media to be put are shown can constantly upgrade, the context of the advertisement to be put obtained here is not likely the context of advertisement to be put when finally throwing in yet, but the content update frequency of under normal circumstances media to be put being shown is relatively slow, the context of the advertisement to be put obtained here is exactly probably the context of advertisement to be put when finally throwing in.
In a kind of implementation, advertisement delivery system can according to the cycle of presetting, the update content of media to be put is periodically obtained from the server of media to be put, and by these content temporary caches in the local cache of advertisement delivery system, follow-up, when advertisement thrown in by needs, advertisement delivery system directly can obtain the context of advertisement to be put from local cache, can reduce the load of media to be put like this.
Such as, advertisement delivery system obtains once at interval of half an hour or one hour from the server of media to be put, the content obtained can be current time after half an hour or one hour in content that media to be put will be shown, for media to be put, the content big city that it is shown is stored in advance in the server of media to be put, when Preset Time arrives, media to be put can show corresponding content, therefore, advertisement delivery system can obtain the context of advertisement to be put in advance from the server of media to be put.
In another kind of implementation, when needing when there being advertisement to be put to throw in, advertisement delivery system just can obtain the context of advertisement to be put from the server of media to be put.Advertisement delivery system is when obtaining the context of advertisement to be put, can send a request message to the server of media to be put, temporal information is carried in request message, this temporal information can be a period of time, after server receives request message, according to temporal information, the content may shown in the time period indicated by this temporal information is sent to advertisement delivery system as the context of wide to be put.After the context obtaining advertisement to be put, the context of advertisement to be put is buffered in local cache, the follow-up context that just can obtain advertisement to be put from local cache.
In step S104, judge whether advertisement to be put mates with the context of advertisement to be put.
Advertisement to be put is mated with the context of advertisement to be put and is comprised: content and the context type of the position of the color of advertisement to be put and consistent, the to be put advertisement of the color of context and/or size to fit, advertisement to be put are same or similar.Such as, when the event that context is mostly died a hero's death for PORT OF TIANJIN event fireman, picture concerned is also all grey, to show the condolence to victim, if and the color of now advertisement is too bright and beautiful, such as advertising pictures is large red, forms a sharp contrast with context grey picture, bad impression can be brought to reader, the effect of advertisement can be reduced on the contrary.Or on the page of a sports news, insert advertisement for cosmetics, usually to close that to educate paying close attention to of news be all the male sex, the male sex is seldom interested in cosmetics, and the two content is completely different, is placed on the effect that the same page can reduce advertisement.Whether advertisement to be put mates with the context of advertisement to be put, one is determined according to advertisement to be put and context by advertiser, advertiser can obtain the pre-display page of advertisement to be put according to advertisement to be put and context, according to the pre-display page, advertiser determines whether advertisement to be put mates with context, one is determined by advertisement delivery system.
In step S105, when the context of advertisement to be put with advertisement to be put is mated, throw in advertisement to be put by media to be put.
After determining that the context of advertisement to be put with advertisement to be put is mated, advertisement to be put is submitted to media to be put by advertisement delivery system, and media to be put can show user by after advertisement to be put and context combination.So, too lofty advertisement can be avoided to occur, stop the advertisement that quality is lower from source, improve the effect of advertisement, for high-quality advertisement, user interest also can increase, and accordingly, ad conversion rates can improve.
The method of the present embodiment, advertisement delivery system receives advertisement to be put, determine the media that advertisement to be put is to be put, obtain the context of advertisement to be put, judge whether advertisement to be put mates with the context of advertisement to be put, if advertisement to be put is mated with the context of advertisement to be put, then throw in advertisement to be put by media to be put.Described method, by obtaining the context of advertisement to be put, only just throwing in when determining that advertisement to be put is mated with context, improve quality and the conversion ratio of advertisement.
Fig. 2 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment, and as shown in Figure 2, this advertisement placement method can comprise the following steps:
In step s 201, advertisement to be put is received.
In step S202, determine the media that advertisement to be put is to be put.
In step S203, from local cache, inquire about the context whether storing advertisement to be put.
The local cache of advertisement delivery device is for storing the context of advertisement to be put, advertisement delivery device obtains the context of advertisement to be put at every turn from media to be put after, the context of advertisement to be put is stored in local cache by capital, follow-up when needing the context obtaining advertisement to be put, preferentially obtain from local cache, when storing the context of advertisement to be put in local cache, perform step S204, when not storing the context of advertisement to be put in local cache, perform step S205.
In step S204, from local cache, obtain the context of advertisement to be put.
From local cache, directly obtain the context of advertisement to be put, not only postpone little, the load of media to be put can also be reduced.Further, expired time can also be set for the context of advertisement to be put, in expired time, obtain the context of advertisement to be put from media to be put, after expired time terminates, obtain the context of advertisement to be put from media to be put.
In step S205, obtain the context of advertisement to be put to media request to be put, and the context of the advertisement to be put got is stored in local cache.
In a kind of implementation, by SDK (Software Development Kit) (SoftwareDevelopmentKit, be called for short: context SDK) obtaining advertisement to be put, media to be put and advertisement delivery device are all provided with the SDK of the other side, when needing the context obtaining advertisement to be put, advertisement delivery device downloads the SDK of media to be put, is obtained the context of advertisement to be put by the SDK of media to be put from media to be put.
In step S206, judge whether advertisement to be put mates with the context of advertisement to be put.
Step S206 is performed after step S205 and step S206.
In step S207, when advertisement to be put is mated with the context of advertisement to be put, throw in advertisement to be put by media to be put.
Wherein, media to be put, when throwing in advertisement to be put, by the SDK of advertisement delivery device, can call advertisement to be put.
The method of the present embodiment, when obtaining the context of advertisement to be put, the context whether storing advertisement to be put is inquired about from local cache, when storing the context of advertisement to be put in local cache, the context of advertisement to be put is obtained from local cache, when not storing the context of advertisement to be put in local cache, obtain the context of described advertisement to be put to media request to be put, and the context of the advertisement to be put got is stored in local cache.The load of media to be put can be alleviated, and the time delay of the context obtaining advertisement to be put can be reduced.
Fig. 3 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment, and as shown in Figure 3, this advertisement placement method can comprise the following steps:
In step S301, receive advertisement to be put.
In step s 302, the media that advertisement to be put is to be put are determined.
In step S303, obtain the context of advertisement to be put.
In step s 304, judge whether advertisement to be put mates with the context of advertisement to be put.
If advertisement to be put is mated with the context of advertisement to be put, then perform step S305, if advertisement to be put is not mated with the context of advertisement to be put, then perform step S306
In step S305, throw in advertisement to be put by media to be put.
The specific implementation of step S301 to S305 can refer to Fig. 1 and associated description embodiment illustrated in fig. 2, repeats no more here.
In step S306, advertisement to be put is modified.
Can modify to the content of advertisement to be put, the content of advertisement to be put refers to the content, color, size etc. of picture that advertisement packets to be put contains, video, if advertisement to be put is picture, can modify to the color of picture, or, word on picture is modified, or, change a pictures.
In step S307, when amended advertisement to be put is mated with the context of advertisement to be put, throw in amended advertisement to be put by media to be put.
By modifying to advertisement to be put, amended advertisement to be put being mated with context, then, throwing in amended advertisement to be put by media to be put.
The method of the present embodiment, advertisement delivery device receives advertisement to be put, determine the media that advertisement to be put is to be put, obtain the context of advertisement to be put, judge whether advertisement to be put mates with the context of advertisement to be put, when advertisement to be put is mated with the context of advertisement to be put, throw in advertisement to be put by media to be put, when advertisement to be put is not mated with the context of advertisement to be put, advertisement to be put is modified.Described method, by obtaining the context of advertisement to be put, only just throw in when determining that advertisement to be put is mated with context, if do not mated, then can be optimized advertisement to be put by amendment, thus improve quality and the conversion ratio of advertisement.
Fig. 4 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment, the present embodiment is on basis embodiment illustrated in fig. 3, describe a kind of method whether advertisement to be put mates with the context of advertisement to be put that judges in detail, as shown in Figure 4, this advertisement placement method can comprise the following steps:
In step S401, receive advertisement to be put.
In step S402, determine the media that advertisement to be put is to be put.
In step S403, obtain the context of advertisement to be put.
In step s 404, the context of advertisement to be put is carried out pre-display, and advertisement to be put is presented at the location advertising on the pre-display page.
Be presented on the pre-display page after the context of advertisement to be put is combined, the pre-display page is provided with location advertising, advertisement to be put is also presented on the location advertising on the pre-display page by advertisement delivery system, then, by pre-display page presentation to advertiser, advertiser can see the preview effect of advertisement, then, determine whether the preview effect of advertisement to be put is satisfied with, the pre-display page can be provided with and determine the Show Button, if advertiser is to the preview good results of advertisement to be put, so advertiser clicks the determination the Show Button on the pre-display page, advertisement delivery system can receive the determination idsplay order for the pre-display page, if advertiser is unsatisfied with the preview effect of advertisement to be put, so advertiser can not click and determine the Show Button.
If media to be put are classified to the content of showing, so advertisement delivery system also needs the context of advertisement to be put to classify, form multiple pre-display page, show on the location advertising of advertisement to be put respectively on multiple pre-display page.Such as, door news client is divided into following several large class: important news, video, finance and economics, amusement, physical culture, fashion, science and technology etc., advertisement so to be put can be simultaneously displayed in several classification, also can only be presented in a classification, the server of media to be put is when returning the context of advertisement to be put to advertisement delivery system, can carry type corresponding to this content for each content, advertisement delivery system can be classified according to the context of the type of the context of advertisement to be put to advertisement to be put.
In step S405, judge whether to receive the determination idsplay order for the pre-display page.
If receive the determination idsplay order for the pre-display page, then perform step S406, if do not receive the determination idsplay order for the pre-display page, then perform step S407.When there being multiple pre-display page, be so provided with for each pre-display page and determine the Show Button, user can select advertisement to be put to be presented in one or more page.
In step S406, determine that advertisement to be put is mated with the context of advertisement to be put.
In step S 407, determine that advertisement to be put is not mated with the context of advertisement to be put.
In step S408, throw in advertisement to be put by media to be put.
In step S409, advertisement to be put is modified, when amended advertisement to be put is mated with the context of advertisement to be put, throw in amended advertisement to be put by media to be put.
After step S406, perform step S408, after step S407, perform step S409.
The method of the present embodiment, by obtaining the context of this input advertisement, the context of advertisement to be put is carried out pre-display, and advertisement to be put is presented at the location advertising on the pre-display page, then, judge whether to receive the determination idsplay order for the pre-display page, if receive the determination idsplay order for the pre-display page, then determine that advertisement to be put is mated with the context of advertisement to be put, if do not receive the determination idsplay order for the pre-display page, then determine that advertisement to be put is not mated with the context of advertisement to be put.Described method, by pre-display is carried out in advertisement to be put and advertisement context content to be put, so that advertiser is optimized advertisement to be put according to the effect of pre-display, thus improves quality and the conversion ratio of advertisement.
Fig. 5 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment, the present embodiment is on basis embodiment illustrated in fig. 3, describe a kind of method whether advertisement to be put mates with the context of advertisement to be put that judges in detail, as shown in Figure 5, this advertisement placement method can comprise the following steps:
In step S501, receive advertisement to be put.
In step S502, determine the media that advertisement to be put is to be put.
In step S503, obtain the context of advertisement to be put.
In step S504, extract the feature of the context of the characteristic sum advertisement to be put of advertisement to be put respectively.
The feature of the context of the characteristic sum advertisement to be put of advertisement to be put can be color characteristic, also can be the proper vector of content.
In step S505, calculated the similarity of the feature of the context of the characteristic sum advertisement to be put of advertisement to be put by the algorithm preset.
This algorithm preset can adopt the existing method for calculating similarity, and such as, Euclidean distance, Hamming distance etc., will not enumerate here.
In step S506, judge whether similarity is greater than threshold value.
Threshold value pre-sets, if similarity is greater than threshold value, then performs step 507, if similarity is less than or equal to threshold value, then performs step 508.
In step s 507, determine that advertisement to be put is mated with the context of advertisement to be put.
In step S508, determine that advertisement to be put is not mated with the context of advertisement to be put.
In step S509, throw in advertisement to be put by media to be put.
In step S510, advertisement to be put is modified, when amended advertisement to be put is mated with the context of advertisement to be put, throw in amended advertisement to be put by media to be put.
After step S507, perform step S509, perform step S510 after step s 508.
The method of the present embodiment, by obtaining the context of this input advertisement, extract the feature of the context of the characteristic sum advertisement to be put of advertisement to be put respectively, the similarity of the feature of the context of the characteristic sum advertisement to be put of advertisement to be put is calculated by the algorithm preset, then, judge whether similarity is greater than threshold value, if similarity is greater than threshold value, then determine that advertisement to be put is mated with the context of advertisement to be put, if similarity is less than or equal to threshold value, then determine that advertisement to be put is not mated with the context of advertisement to be put.Described method, by determining the similarity of advertisement to be put and context, determines that whether the two mates, so that be optimized advertisement to be put, thus improves quality and the conversion ratio of advertisement.
Fig. 6 is the process flow diagram of a kind of advertisement placement method according to an exemplary embodiment, the reciprocal process of the present embodiment to advertiser, advertisement delivery device and media three to be put is described, as shown in Figure 6, this advertisement placement method can comprise the following steps:
In step s 601, advertiser sends advertisement to be put to advertisement delivery device.
In step s 601, advertisement delivery device determines the media that advertisement to be put is to be put.
In step S603, when advertisement delivery device does not get the context of advertisement to be put in local cache, send data acquisition request to media to be put, data acquisition request is used for the context of acquisition request advertisement to be put.
In step s 604, media to be put send data acquisition response to advertisement delivery device, and data acquisition response comprises the context of advertisement to be put.
In step s 605, the context of advertisement to be put is stored in local cache by advertisement delivery device.
In step S606, advertisement delivery device judges whether advertisement to be put mates with the context of advertisement to be put.
In step S607, when advertisement to be put is mated with the context of advertisement to be put, send advertisement to be put to media to be put.
In step S608, media to be put throw in advertisement to be put.
The method of the present embodiment, advertiser submits advertisement advertisement to be put to advertisement delivery device, advertisement delivery device determines the media that advertisement to be put is to be put, and obtain the context of advertisement to be put, when advertisement to be put is mated with the context of advertisement to be put, media to be put are given, display advertising to be put advertisement to be put, thus the quality and the conversion ratio that improve advertisement by ad-delivery to be put.
Fig. 7 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment, and as shown in Figure 7, this advertisement delivery device comprises: receiver module 11, determination module 12, acquisition module 13, judge module 14 and the first putting module 15.
Wherein, receiver module 11, is configured to receive advertisement to be put;
Determination module 12, is configured to the media determining that described advertisement to be put is to be put;
Acquisition module 13, is configured to the context obtaining described advertisement to be put;
Judge module 14, is configured to judge whether described advertisement to be put mates with the context of described advertisement to be put;
First putting module 15, is configured to when described judge module 14 judges that described advertisement to be put is mated with the context of described advertisement to be put, throws in described advertisement to be put by described media to be put.
Advertiser creates advertisement, and submits advertisement to be put to advertisement delivery system, and receiver module 11 receives advertisement to be put, and advertisement to be put can be picture, video, cardon etc.The media to be put that determination module 12 is determined can be specified by advertiser, advertiser by media to be put together with advertisement to be put or send to advertisement delivery system separately, here media to be put can mobile phone, various app on computer, such as, door news client, video player, shopping center client etc.
The context of advertisement to be put refers to that advertisement to be put is when showing, the other guide that the page at its place is shown.A page has a lot of content usually, and advertisement is the part in the page.
The content of the displaying on media to be put generally all can be stored on the server of media end, ad system to be put can obtain the context of advertisement to be put from the server of media to be put, in a kind of implementation, acquisition module 13 can according to the cycle of presetting, the update content of media to be put is periodically obtained from the server of media to be put, and by these content temporary caches in the local cache of advertisement delivery system, follow-up, when advertisement thrown in by needs, advertisement delivery system directly can obtain the context of advertisement to be put from local cache, the load of media to be put can be reduced like this.
Such as, advertisement delivery system obtains once at interval of half an hour or one hour from the server of media to be put, the content obtained can be current time after half an hour or one hour in content that media to be put will be shown, for media to be put, the content big city that it is shown is stored in advance in the server of media to be put, when Preset Time arrives, media to be put can show corresponding content, therefore, advertisement delivery system can obtain the context of advertisement to be put in advance from the server of media to be put.
In another kind of implementation, when needing when there being advertisement to be put to throw in, acquisition module 13 just can obtain the context of advertisement to be put from the server of media to be put.Acquisition module 13 is when obtaining the context of advertisement to be put, can send a request message to the server of media to be put, temporal information is carried in request message, this temporal information can be a period of time, after server receives request message, according to temporal information, the content may shown in the time period indicated by this temporal information is sent to acquisition module 13 as the context of wide to be put.The context of advertisement to be put, after the context obtaining advertisement to be put, is buffered in local cache, the follow-up context that just can obtain advertisement to be put from local cache by acquisition module 13.
Advertisement to be put is mated with the context of advertisement to be put and is specially by judge module 14: content and the context type of the position of the color of advertisement to be put and consistent, the to be put advertisement of the color of context and/or size to fit, advertisement to be put are same or similar.
Judge module 14 is after determining that the context of advertisement to be put with advertisement to be put is mated, and advertisement to be put is submitted to media to be put by the first putting module 15, and media to be put can show user by after advertisement to be put and context combination.So, too lofty advertisement can be avoided to occur, stop the advertisement that quality is lower from source, improve the effect of advertisement, for high-quality advertisement, user interest also can increase, and accordingly, ad conversion rates can improve.
The device of the present embodiment, receive advertisement to be put, determine the media that advertisement to be put is to be put, obtain the context of advertisement to be put, judge whether advertisement to be put mates with the context of advertisement to be put, if advertisement to be put is mated with the context of advertisement to be put, then throw in advertisement to be put by media to be put.By obtaining the context of advertisement to be put, only just throwing in when determining that advertisement to be put is mated with context, improve quality and the conversion ratio of advertisement.
Fig. 8 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment, and as shown in Figure 8, on the basis of advertisement delivery device shown in Fig. 7, acquisition module 13 comprises:
Inquiry submodule 131, is configured to from local cache, inquire about the context whether storing described advertisement to be put;
First obtains submodule 132, is configured to, when storing the context of described advertisement to be put in local cache, obtain the context of described advertisement to be put from local cache;
Second obtains submodule 133, is configured to when not storing the context of described advertisement to be put in local cache, obtains the context of described advertisement to be put to described media request to be put;
Sub module stored 134, the context be configured to described second obtains the advertisement described to be put that submodule gets is stored in local cache.
The local cache of advertisement delivery device is for storing the context of advertisement to be put, advertisement delivery device obtains the context of advertisement to be put at every turn from media to be put after, the context of advertisement to be put is stored in local cache by capital, follow-up when needing the context obtaining advertisement to be put, preferentially obtain from local cache.From local cache, directly obtain the context of advertisement to be put, not only postpone little, the load of media to be put can also be reduced.
The device of the present embodiment, acquisition module is when obtaining the context of advertisement to be put, the context whether storing advertisement to be put is inquired about from local cache, when storing the context of advertisement to be put in local cache, the context of advertisement to be put is obtained from local cache, when not storing the context of advertisement to be put in local cache, obtain the context of described advertisement to be put to media request to be put, and the context of the advertisement to be put got is stored in local cache.The load of media to be put can be alleviated, and the time delay of the context obtaining advertisement to be put can be reduced.
Fig. 9 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment, and as shown in Figure 9, on the basis of advertisement delivery device shown in Fig. 8, second obtains submodule 133 comprises:
Download unit 1331, is configured to the SDK (Software Development Kit) SDK downloading described media to be put;
Acquiring unit 1332, is configured to the context being obtained described advertisement to be put by the SDK of described media to be put from described media to be put.
Concrete, media to be put and advertisement delivery device are all provided with the SDK of the other side, when needing the context obtaining advertisement to be put, advertisement delivery device downloads the SDK of media to be put, is obtained the context of advertisement to be put by the SDK of media to be put from media to be put.
Figure 10 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment, and as shown in Figure 10, on the basis of advertisement delivery device shown in Fig. 8, this advertisement delivery device also comprises:
Module 16 is set, the context be configured to as described advertisement to be put arranges expired time, in described expired time, obtain the context of described advertisement to be put from described media to be put, after described expired time terminates, obtain the context of described advertisement to be put from described media to be put.
Described expired time is such as 5 minutes or 10 minutes.
Figure 11 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment, and as shown in figure 11, on the basis of advertisement delivery device shown in Fig. 7, this advertisement delivery device also comprises: modified module 17 and the second putting module 18.
Wherein, modified module 17, is configured to, when described judge module 14 judges that described advertisement to be put is not mated with the context of described advertisement to be put, modify to described advertisement to be put;
Second putting module 18, is configured to when the amended advertisement to be put of described modified module 17 is mated with the context of described advertisement to be put, throws in described amended advertisement to be put by described media to be put.
Modified module 17 specifically can be modified to the content of advertisement to be put, the content of advertisement to be put refers to the content, color, size etc. of picture that advertisement packets to be put contains, video, if advertisement to be put is picture, can modify to the color of picture, or, word on picture is modified, or, change a pictures.By modified module 17, advertisement to be put is modified, amended advertisement to be put is mated with context.
The device of the present embodiment, by judging whether advertisement to be put mates with the context of advertisement to be put, when advertisement to be put is mated with the context of advertisement to be put, advertisement to be put is thrown in by media to be put, when advertisement to be put is not mated with the context of advertisement to be put, by modified module, advertisement to be put is modified, amended advertisement to be put is mated with context.Described device is only just thrown in when determining that advertisement to be put is mated with context, if do not mated, then can be optimized advertisement to be put by amendment, thus improve quality and the conversion ratio of advertisement.
Figure 12 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment, as shown in figure 12, on the basis of advertisement delivery device shown in Fig. 7, judge module 14 comprises: display sub-module 141, first receives submodule 142, first and judges that submodule 143, first determines that submodule 144 and second determines submodule 145.
Display sub-module 140, is configured to the context of described advertisement to be put to carry out pre-display, and described advertisement to be put is presented at the location advertising on the pre-display page;
First receives submodule 141, is configured to receive the determination idsplay order for the described pre-display page
First judges submodule 142, is configured to judge whether described first reception submodule 142 receives the determination idsplay order for the described pre-display page;
First determines submodule 143, be configured to, when described first judges that submodule 143 judges that described first reception submodule 142 receives the determination idsplay order for the described pre-display page, determine that described advertisement to be put is mated with the context of described advertisement to be put;
Second determines submodule 144, be configured to, when described first judges that submodule 143 judges that described first reception submodule 142 does not receive the determination idsplay order for the described pre-display page, determine that described advertisement to be put is not mated with the context of described advertisement to be put.
In the present embodiment, display sub-module 140 is presented on the pre-display page after the context of advertisement to be put being combined, the pre-display page is provided with location advertising, advertisement to be put is also presented on the location advertising on the pre-display page by display sub-module 140, by by pre-display page presentation to advertiser, advertiser can see the preview effect of advertisement, then, determine whether the preview effect of advertisement to be put is satisfied with, the pre-display page can be provided with and determine the Show Button, if advertiser is to the preview good results of advertisement to be put, so advertiser clicks the determination the Show Button on the pre-display page, advertisement delivery system can receive the determination idsplay order for the pre-display page, if advertiser is unsatisfied with the preview effect of advertisement to be put, so advertiser can not click and determine the Show Button.First judges that submodule 142 can judge whether described first reception submodule 142 receives the determination idsplay order for the described pre-display page.
The device of the present embodiment, by obtaining the context of this input advertisement, the context of advertisement to be put is carried out pre-display, and advertisement to be put is presented at the location advertising on the pre-display page, then, judge whether to receive the determination idsplay order for the pre-display page, if receive the determination idsplay order for the pre-display page, then determine that advertisement to be put is mated with the context of advertisement to be put, if do not receive the determination idsplay order for the pre-display page, then determine that advertisement to be put is not mated with the context of advertisement to be put.By pre-display is carried out in advertisement to be put and advertisement context content to be put, so that advertiser is optimized advertisement to be put according to the effect of pre-display, thus improve quality and the conversion ratio of advertisement.
Figure 13 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment, and as shown in figure 13, on the basis of advertisement delivery device shown in Figure 12, display sub-module 140 comprises: taxon 1401 and display unit 1402.
Taxon 1401, is configured to the context of described advertisement to be put to classify, forms multiple pre-display page;
Display unit 1402, is configured to show on the location advertising of described advertisement to be put respectively on described multiple pre-display page.
If media to be put are classified to the content of showing, taxon 1401 also needs the context of advertisement to be put to classify, and forms multiple pre-display page; Display unit 1402 shows on the location advertising of advertisement to be put respectively on multiple pre-display page.Such as, door news client is divided into following several large class: important news, video, finance and economics, amusement, physical culture, fashion, science and technology etc., advertisement so to be put can be simultaneously displayed in several classification, also can only be presented in a classification, the server of media to be put is when returning the context of advertisement to be put to advertisement delivery system, can carry type corresponding to this content for each content, advertisement delivery system can be classified according to the context of the type of the context of advertisement to be put to advertisement to be put.
Figure 14 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment, as shown in figure 14, on the basis of advertisement delivery device shown in Fig. 7, judge module 14 comprises: feature extraction submodule 145, Similarity Measure submodule 146, second judge that submodule 147, the 3rd determines that submodule 148 and the 4th determines submodule 149.
Wherein, feature extraction submodule 145, the feature of the context of advertisement to be put described in the characteristic sum being configured to extract respectively described advertisement to be put;
Similarity Measure submodule 146, is configured to the similarity of the feature of the context of advertisement to be put described in the characteristic sum by the described advertisement to be put of default algorithm calculating;
Second judges submodule 147, is configured to judge whether described similarity is greater than threshold value;
3rd determines submodule 148, is configured to, when described second judges that submodule 147 judges that described similarity is greater than described threshold value, determine that described advertisement to be put is mated with the context of described advertisement to be put;
4th determines submodule 149, is configured to, when described second judges that submodule 147 judges that described similarity is less than or is less than described threshold value, determine that described advertisement to be put is not mated with the context of described advertisement to be put.
The feature of the context of the characteristic sum advertisement to be put of the advertisement to be put that feature extraction submodule 145 extracts can be color characteristic, also can be the proper vector of content.Similarity Measure submodule 146 can adopt the existing method for calculating similarity, such as, described in the characteristic sum of the calculating such as Euclidean distance, Hamming distance advertisement to be put, the similarity of the feature of the context of advertisement to be put, will not enumerate here.
The device of the present embodiment, by obtaining the context of this input advertisement, extract the feature of the context of the characteristic sum advertisement to be put of advertisement to be put respectively, the similarity of the feature of the context of the characteristic sum advertisement to be put of advertisement to be put is calculated by the algorithm preset, then, judge whether similarity is greater than threshold value, if similarity is greater than threshold value, then determine that advertisement to be put is mated with the context of advertisement to be put, if similarity is less than or equal to threshold value, then determine that advertisement to be put is not mated with the context of advertisement to be put.By determining the similarity of advertisement to be put and context, determine that whether the two mates, so that be optimized advertisement to be put, thus improves quality and the conversion ratio of advertisement.
Figure 15 is the entity block diagram of a kind of advertisement delivery device according to an exemplary embodiment, as shown in figure 15, advertisement delivery device 200 comprises: processor 21 and the storer 22 for storage of processor 21 executable instruction, and storer 22 to be connected with processor 21 by system bus and to communicate.
Wherein, processor 21 is configured to:
Receive advertisement to be put;
Determine the media that described advertisement to be put is to be put;
Obtain the context of described advertisement to be put;
Judge whether described advertisement to be put mates with the context of described advertisement to be put;
If described advertisement to be put is mated with the context of described advertisement to be put, then throw in described advertisement to be put by described media to be put.
The device of the present embodiment, receives advertisement to be put, determines to obtain the context of advertisement to be put by the media that advertisement to be put is to be put; Judge whether advertisement to be put mates with the context of advertisement to be put, if advertisement to be put is mated with the context of advertisement to be put, then throw in advertisement to be put by media to be put.By obtaining the context of advertisement to be put, only just throwing in when determining that advertisement to be put is mated with context, improve quality and the conversion ratio of advertisement.
In the physical embodiment of above-mentioned advertisement delivery device, should understand, processor can be that CPU (central processing unit) is (English: CentralProcessingUnit, be called for short: CPU), can also be other general processors, digital signal processor (English: DigitalSignalProcessor, be called for short: DSP), (English: ApplicationSpecificIntegratedCircuit is called for short: ASIC) etc. special IC.The processor etc. of general processor can be microprocessor or this processor also can be any routine, and aforesaid storer can be ROM (read-only memory) (English: read-onlymemory, abbreviation: ROM), random access memory (English: randomaccessmemory, RAM), flash memory, hard disk or solid state hard disc be called for short:.Step in conjunction with the method disclosed in the embodiment of the present invention can directly be presented as that hardware processor is complete, or hardware in purpose processor and software module combination complete.
Figure 16 is the block diagram of a kind of advertisement delivery device according to an exemplary embodiment.Such as, advertisement delivery device 1900 may be provided in a server.With reference to Figure 16, advertisement delivery device 1900 comprises processing components 1922, and it comprises one or more processor further, and the memory resource representated by storer 1932, can such as, by the instruction of the execution of processing components 1922, application program for storing.The application program stored in storer 1932 can comprise each module corresponding to one group of instruction one or more.In addition, processing components 1922 is configured to perform instruction, to perform the advertisement placement method shown in above-mentioned Fig. 1-Fig. 6.
Advertisement delivery device 1900 can also comprise the power management that a power supply module 1926 is configured to perform advertisement delivery device 1900, a wired or wireless network interface 1950 is configured to advertisement delivery device 1900 to be connected to network, and input and output (I/O) interface 1958.Advertisement delivery device 1900 can operate the operating system based on being stored in storer 1932, such as WindowsServerTM, MacOSXTM, UnixTM, LinuxTM, FreeBSDTM or similar.
Those skilled in the art, at consideration instructions and after putting into practice invention disclosed herein, will easily expect other embodiment of the present invention.The application is intended to contain any modification of the present invention, purposes or adaptations, and these modification, purposes or adaptations are followed general principle of the present invention and comprised the undocumented common practise in the art of the disclosure or conventional techniques means.Instructions and embodiment are only regarded as exemplary, and true scope of the present invention and spirit are pointed out by claim below.
Should be understood that, the present invention is not limited to precision architecture described above and illustrated in the accompanying drawings, and can carry out various amendment and change not departing from its scope.Scope of the present invention is only limited by appended claim.
Claims (17)
1. an advertisement placement method, is characterized in that, comprising:
Receive advertisement to be put;
Determine the media that described advertisement to be put is to be put;
Obtain the context of described advertisement to be put;
Judge whether described advertisement to be put mates with the context of described advertisement to be put;
When described advertisement to be put is mated with the context of described advertisement to be put, throw in described advertisement to be put by described media to be put.
2. advertisement placement method according to claim 1, is characterized in that, the context of the described advertisement to be put of described acquisition, comprising:
The context whether storing described advertisement to be put is inquired about from local cache;
When storing the context of described advertisement to be put in local cache, from local cache, obtain the context of described advertisement to be put;
When not storing the context of described advertisement to be put in local cache, obtaining the context of described advertisement to be put to described media request to be put, and the context of the advertisement described to be put got is stored in local cache.
3. advertisement placement method according to claim 2, is characterized in that, the described context obtaining described advertisement to be put to described media request to be put, comprising:
Download the SDK (Software Development Kit) SDK of described media to be put;
Obtained the context of described advertisement to be put from described media to be put by the SDK of described media to be put.
4. the advertisement placement method according to Claims 2 or 3, is characterized in that, described method also comprises:
For the context of described advertisement to be put arranges expired time, in described expired time, obtain the context of described advertisement to be put from described media to be put, after described expired time terminates, obtain the context of described advertisement to be put from described media to be put.
5. advertisement placement method according to claim 1, is characterized in that, described method also comprises:
When described advertisement to be put is not mated with the context of described advertisement to be put, described advertisement to be put is modified;
If amended advertisement to be put is mated with the context of described advertisement to be put, throw in described amended advertisement to be put by described media to be put.
6. advertisement placement method according to claim 1 or 5, is characterized in that, describedly judges whether described advertisement to be put mates with the context of described advertisement to be put, comprising:
The context of described advertisement to be put is carried out pre-display, and described advertisement to be put is presented at the location advertising on the pre-display page;
Judge whether to receive the determination idsplay order for the described pre-display page;
When receiving the determination idsplay order for the described pre-display page, determine that described advertisement to be put is mated with the context of described advertisement to be put;
When not receiving the determination idsplay order for the described pre-display page, determine that described advertisement to be put is not mated with the context of described advertisement to be put.
7. advertisement placement method according to claim 6, is characterized in that, the described context by described advertisement to be put carries out pre-display, and described advertisement to be put is presented at the location advertising on the pre-display page, comprising:
The context of described advertisement to be put is classified, forms multiple pre-display page;
Show on the location advertising of described advertisement to be put respectively on described multiple pre-display page.
8. advertisement placement method according to claim 1 or 5, is characterized in that, describedly judges whether described advertisement to be put mates with the context of described advertisement to be put, comprising:
The feature of the context of advertisement to be put described in the characteristic sum extracting described advertisement to be put respectively;
The similarity of feature of the context of advertisement to be put described in the characteristic sum being calculated described advertisement to be put by the algorithm preset;
Judge whether described similarity is greater than threshold value;
When described similarity is greater than described threshold value, determine that described advertisement to be put is mated with the context of described advertisement to be put;
When described similarity is less than or is less than described threshold value, determine that described advertisement to be put is not mated with the context of described advertisement to be put.
9. an advertisement delivery device, is characterized in that, comprising:
Receiver module, is configured to receive advertisement to be put;
Determination module, is configured to the media determining that described advertisement to be put is to be put;
Acquisition module, is configured to the context obtaining described advertisement to be put;
Judge module, is configured to judge whether described advertisement to be put mates with the context of described advertisement to be put;
First putting module, is configured to when described judge module judges that described advertisement to be put is mated with the context of described advertisement to be put, throws in described advertisement to be put by described media to be put.
10. advertisement delivery device according to claim 9, is characterized in that, described acquisition module comprises:
Inquiry submodule, is configured to from local cache, inquire about the context whether storing described advertisement to be put;
First obtains submodule, is configured to, when storing the context of described advertisement to be put in local cache, obtain the context of described advertisement to be put from local cache;
Second obtains submodule, is configured to when not storing the context of described advertisement to be put in local cache, obtains the context of described advertisement to be put to described media request to be put;
Sub module stored, the context be configured to described second obtains the advertisement described to be put that submodule gets is stored in local cache.
11. advertisement delivery device according to claim 10, is characterized in that, described second obtains submodule comprises:
Download unit, is configured to the SDK (Software Development Kit) SDK downloading described media to be put;
Acquiring unit, is configured to the context being obtained described advertisement to be put by the SDK of described media to be put from described media to be put.
12. advertisement delivery device according to claim 10 or 11, is characterized in that, also comprise:
Module is set, the context be configured to as described advertisement to be put arranges expired time, in described expired time, obtain the context of described advertisement to be put from described media to be put, after described expired time terminates, obtain the context of described advertisement to be put from described media to be put.
13. advertisement delivery device according to claim 9, is characterized in that, also comprise:
Modified module, is configured to, when described judge module judges that described advertisement to be put is not mated with the context of described advertisement to be put, modify to described advertisement to be put;
Second putting module, is configured to when the amended advertisement to be put of described modified module is mated with the context of described advertisement to be put, throws in described amended advertisement to be put by described media to be put.
14. advertisement delivery device according to claim 9 or 13, it is characterized in that, described judge module comprises:
Display sub-module, is configured to the context of described advertisement to be put to carry out pre-display, and described advertisement to be put is presented at the location advertising on the pre-display page;
First receives submodule, is configured to receive the determination idsplay order for the described pre-display page
First judges submodule, is configured to judge whether described first reception submodule receives the determination idsplay order for the described pre-display page;
First determines submodule, is configured to, when described first judges that submodule judges that described first reception submodule receives the determination idsplay order for the described pre-display page, determine that described advertisement to be put is mated with the context of described advertisement to be put;
Second determines submodule, be configured to, when described first judges that submodule judges that described first reception submodule does not receive the determination idsplay order for the described pre-display page, determine that described advertisement to be put is not mated with the context of described advertisement to be put.
15. advertisement delivery device according to claim 14, is characterized in that, described display sub-module comprises:
Taxon, is configured to the context of described advertisement to be put to classify, forms multiple pre-display page;
Display unit, is configured to show on the location advertising of described advertisement to be put respectively on described multiple pre-display page.
16. advertisement delivery device according to claim 9 or 13, it is characterized in that, described judge module comprises:
Feature extraction submodule, the feature of the context of advertisement to be put described in the characteristic sum being configured to extract respectively described advertisement to be put;
Similarity Measure submodule, is configured to the similarity of the feature of the context of advertisement to be put described in the characteristic sum by the described advertisement to be put of default algorithm calculating;
Second judges submodule, is configured to judge whether described similarity is greater than threshold value;
3rd determines submodule, is configured to, when described second judges that submodule judges that described similarity is greater than described threshold value, determine that described advertisement to be put is mated with the context of described advertisement to be put;
4th determines submodule, is configured to, when described second judges that submodule judges that described similarity is less than or is less than described threshold value, determine that described advertisement to be put is not mated with the context of described advertisement to be put.
17. 1 kinds of advertisement delivery device, is characterized in that, comprising:
Storer;
Be configured to the storer of storage of processor executable instruction;
Wherein, described processor is configured to:
Receive advertisement to be put;
Determine the media that described advertisement to be put is to be put;
Obtain the context of described advertisement to be put;
Judge whether described advertisement to be put mates with the context of described advertisement to be put;
If described advertisement to be put is mated with the context of described advertisement to be put, then throw in described advertisement to be put by described media to be put.
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| CN102148003A (en) * | 2010-03-17 | 2011-08-10 | 微软公司 | Text advertisement enabling voice |
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