CN110381352B - Virtual gift display method and device, electronic equipment and readable medium - Google Patents

Virtual gift display method and device, electronic equipment and readable medium Download PDF

Info

Publication number
CN110381352B
CN110381352B CN201910656008.6A CN201910656008A CN110381352B CN 110381352 B CN110381352 B CN 110381352B CN 201910656008 A CN201910656008 A CN 201910656008A CN 110381352 B CN110381352 B CN 110381352B
Authority
CN
China
Prior art keywords
virtual
virtual gift
target user
display panel
gifts
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201910656008.6A
Other languages
Chinese (zh)
Other versions
CN110381352A (en
Inventor
姜子阳
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Douyin Vision Co Ltd
Douyin Vision Beijing Co Ltd
Original Assignee
Beijing ByteDance Network Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing ByteDance Network Technology Co Ltd filed Critical Beijing ByteDance Network Technology Co Ltd
Priority to CN201910656008.6A priority Critical patent/CN110381352B/en
Publication of CN110381352A publication Critical patent/CN110381352A/en
Application granted granted Critical
Publication of CN110381352B publication Critical patent/CN110381352B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The embodiment of the disclosure provides a display method and device of a virtual gift, electronic equipment and a readable medium. The method comprises the following steps: historical behavior information of a target user for the virtual gifts is acquired, and display positions of the virtual gifts to be displayed on the virtual gift display panel are determined based on the historical behavior information of the target user for the virtual gifts, so that the virtual gift display panel is displayed on a client. According to the virtual gift display panel and the display method thereof, the display position of each virtual gift to be displayed on the virtual gift display panel is determined based on the historical behavior information of the target user for the virtual gift, so that the display position of each virtual gift in the virtual gift display panel is personalized for the user, the user can conveniently select the virtual gift to be presented for the main broadcast from all the virtual gifts, time resources are saved, and user experience is improved.

Description

Virtual gift display method and device, electronic equipment and readable medium
Technical Field
The present disclosure relates to the field of communications technologies, and in particular, to a display method of a virtual gift, an electronic device, and a computer-readable storage medium.
Background
With the development of communication technology, various interactive application software brings good interactive experience to users.
At present, most of interactive application software in the market has at least one information display panel, the information display panel comprises at least one piece of display information, and a user can select corresponding display information to send so as to improve interactive experience. For example, a virtual gift display panel exists in the live video software, the virtual gift display panel contains a plurality of virtual gifts, and a user can select a virtual gift given for the main broadcast from the virtual gifts displayed by the virtual gift display panel.
The display position of each virtual gift in the existing virtual gift display panel is fixed, and a user needs to spend time to select the virtual gift to be presented for a main broadcast from all the virtual gifts, so that the waste of time resources is caused, and the user experience is reduced.
Disclosure of Invention
The present disclosure provides a display method, device, electronic device and computer readable medium of a virtual gift, which can solve at least one of the above problems.
In a first aspect, a method for displaying a virtual gift is provided, the method comprising:
acquiring historical behavior information of a target user aiming at the virtual gift;
and determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gift so as to display the virtual gift display panel on the client.
In a second aspect, there is provided a display device for a virtual gift, the device comprising:
the acquisition module is used for acquiring historical behavior information of a target user aiming at the virtual gift;
the first determining module is used for determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user aiming at the virtual gift so as to enable the virtual gift display panel to be displayed on the client.
In a third aspect, an electronic device is provided, which includes:
one or more processors;
a memory;
one or more application programs, wherein the one or more application programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to: the operation corresponding to the display method of the virtual gift shown in the first aspect is performed.
In a fourth aspect, there is provided a computer readable medium having stored thereon a computer program which, when executed by a processor, implements the method of displaying a virtual gift shown in the first aspect.
The technical scheme provided by the disclosure has the following beneficial effects:
compared with the prior art, the display method, the display device, the electronic equipment and the readable medium of the virtual gifts have the advantages that historical behavior information of a target user for the virtual gifts is obtained, the display positions of the virtual gifts to be displayed on the virtual gift display panel are determined based on the historical behavior information of the target user for the virtual gifts, so that the virtual gift display panel can be displayed on a client, the display positions of the virtual gifts to be displayed on the virtual gift display panel are determined based on the historical behavior information of the target user for the virtual gifts, therefore, the display positions of the virtual gifts in the virtual gift display panel are personalized and customized for the user, the user can conveniently select the virtual gift to be given as a main broadcast gift from all the virtual gifts, and time resources are saved, thereby improving the user experience.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present disclosure, the drawings used in the description of the embodiments of the present disclosure will be briefly described below.
Fig. 1 is a schematic flow chart illustrating a method for displaying a virtual gift according to an embodiment of the present disclosure;
fig. 2 is a schematic structural diagram of a display device of a virtual gift provided in an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing the devices, modules or units, and are not used for limiting the devices, modules or units to be different devices, modules or units, and also for limiting the sequence or interdependence relationship of the functions executed by the devices, modules or units.
It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
To make the objects, technical solutions and advantages of the present disclosure more apparent, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.
The following describes the technical solutions of the present disclosure and how to solve the above technical problems in specific embodiments. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments. Embodiments of the present disclosure will be described below with reference to the accompanying drawings.
An embodiment of the present disclosure provides a method for displaying a virtual gift, which may specifically include, as shown in fig. 1:
in step S101, historical behavior information of the target user for the virtual gift is acquired.
For the disclosed embodiments, the virtual gift includes at least one of a virtual item gifted by the user to the anchor in the live interactive application and a virtual item gifted by the user to the author in the video application. For example, virtual airplanes, virtual rockets in live interactive applications, virtual roses, virtual lollipops, virtual pumpkin carts in short video applications.
Step S102, determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user aiming at the virtual gift, so that the virtual gift display panel is displayed on the client.
For the disclosed embodiments, a virtual gift display panel is displayed on the client, and at least one virtual gift may be displayed in the virtual gift display panel.
With the disclosed embodiment, the display position of each virtual gift to be displayed on the virtual gift display panel is determined according to the historical behavior information of the target user for the virtual gift. For example, the virtual gift most frequently sent by the user is a virtual rose, the virtual gift more frequently sent by the user is a virtual pumpkin vehicle, and the virtual rose displayed on the virtual gift display panel is determined to be the first and the virtual pumpkin vehicle is displayed on the second according to the virtual gift most frequently sent by the user and the virtual gift more frequently sent by the user.
Compared with the prior art, the display method of the virtual gift in the embodiment of the disclosure obtains the historical behavior information of the target user for the virtual gift, determines the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gift, so that the virtual gift display panel is displayed on the client, since the display position of each virtual gift to be displayed on the virtual gift display panel is determined based on the historical behavior information of the target user with respect to the virtual gift, therefore, the display position of each virtual gift in the virtual gift display panel is personalized and customized for the user, so that the user can select the virtual gift to be presented for the main broadcast from all the virtual gifts, time resources are saved, and user experience is improved.
In one possible implementation manner of the embodiment of the present disclosure, the historical behavior information of the target user for the virtual gift includes at least one of the following:
the type of virtual gift presented by the target user; the number of times the target user presents the virtual gift; virtual asset information corresponding to the virtual gift given by the target user; the number of virtual gifts presented by the target user; the frequency with which the target user presents the virtual gift.
For the embodiment of the present disclosure, the historical behavior information of the target user for the virtual gift includes at least one item described above, but is not limited to any one or at least two items described above, and may also include other indicators of the target user giving the virtual gift, such as time information of the target user giving the virtual gift, and object information of the target user giving the virtual gift, which are not limited in the embodiment of the present disclosure.
In another possible implementation manner of the embodiment of the present disclosure, step S101 may specifically include: and when the preset condition is met, acquiring historical behavior information of the target user for the virtual gift.
Wherein the preset condition comprises at least one of the following conditions:
detecting that a preset time interval is reached; detecting that a live broadcast room entered by a user is changed; detecting that a user clicks to enter a preset live broadcast room; detecting a user-triggered instruction; and detecting that the user logs in a preset live broadcast platform.
Wherein the instruction is used for instructing to adjust the display position of the virtual gift in the virtual gift display panel.
For the embodiment of the present disclosure, when a preset condition is satisfied, obtaining historical behavior information of a target user for a virtual gift, including at least one of the following:
(1) when reaching the preset time interval is detected, historical behavior information of the target user for the virtual gift is acquired, for example, when reaching 48 hours is detected, the historical behavior information of the target user for the virtual gift is acquired.
(2) When detecting that the live broadcast room entered by the user is changed, acquiring historical behavior information of the target user aiming at the virtual gift, for example, when detecting that the target user is currently located in the live broadcast room 1, and when detecting that the target user leaves the live broadcast room 1 and enters the live broadcast room 2, acquiring the historical behavior information of the target user aiming at the virtual gift.
(3) When the fact that the user clicks to enter the preset live broadcast room is detected, historical behavior information of the target user for the virtual gift is obtained, and for example, when the fact that the target user clicks to enter the professional tournament live broadcast room is detected, historical behavior information of the target user for the virtual gift is obtained.
(4) When a user-triggered instruction is detected, historical behavior information of a target user for the virtual gift is acquired, for example, when a display position adjusting instruction triggered by the target user and aiming at a virtual rose in a display panel of the virtual gift is detected, the historical behavior information of the target user aiming at the virtual gift is acquired.
(5) And when the fact that the user logs in the preset live broadcast platform is detected, acquiring historical behavior information of the target user aiming at the virtual gift, for example, when the fact that the user logs in the XX live broadcast platform is detected, acquiring historical behavior information of the target user aiming at the virtual gift.
For the embodiment of the present disclosure, the preset condition includes at least one item shown above, but is not limited to any one or more items shown above, and may also include other situations, such as detecting a gifted virtual gift of the target user, which is not limited in the embodiment of the present disclosure.
For the embodiment of the present disclosure, the historical behavior information of the target user for the virtual gift is detailed in the above embodiment, and is not described again here.
In another possible implementation manner of the embodiment of the present disclosure, before step S102, the method may further include: at least two virtual gifts to be displayed on the virtual gift display panel are determined.
Wherein, step S102 may specifically include: the display positions of the at least two virtual gifts on the virtual gift display panel are determined based on the historical behavior information of the target user for the virtual gifts.
For example, the virtual gifts to be displayed on the virtual gift display panel are determined to be virtual roses, virtual trojans and virtual pumpkin cars, according to historical behavior information of the target user for the virtual gifts, the virtual gifts most frequently sent by the target user are determined to be the virtual roses, the virtual trojans are determined to be the virtual trojans, the virtual gifts which are not frequently sent are determined to be the virtual pumpkin cars, therefore, the virtual roses are determined to be displayed on the first position of the virtual gift display panel, the virtual trojans are displayed on the second position of the virtual gift display panel, and the virtual pumpkin cars are displayed on the third position of the virtual gift display panel.
Another possible implementation manner of the embodiment of the present disclosure, determining at least two virtual gifts to be displayed on the virtual gift display panel may specifically include at least one of the following:
determining at least two virtual gifts to be displayed on the virtual gift display panel as virtual gifts currently displayed by the virtual gift display panel; determining at least two virtual gifts to be displayed on the virtual gift display panel as preset virtual gifts; determining at least two virtual gifts to be displayed on a virtual gift display panel based on at least one item of historical behavior information of a target user for the virtual gifts and anchor information of a live broadcast room where the target user is currently located; at least two virtual gifts to be displayed on the virtual gift display panel are determined based on a selection operation of the target user.
For the disclosed embodiments, determining at least two virtual gifts to be displayed on the virtual gift display panel includes at least one of:
(1) the at least two virtual gifts to be displayed on the virtual gift display panel are determined to be the virtual gifts currently displayed by the virtual gift display panel, e.g., the virtual gifts currently displayed by the virtual gift display panel include a virtual rose, a virtual trojan, and a virtual pumpkin car, and the virtual rose, the virtual trojan, and the virtual pumpkin car are determined to be the virtual gifts to be displayed on the virtual gift display panel.
(2) Determining at least two virtual gifts to be displayed on the virtual gift display panel as preset virtual gifts, and if the preset virtual gifts are virtual dolls and virtual umbrellas, determining the virtual dolls and the virtual umbrellas as the virtual gifts to be displayed on the virtual gift display panel.
(3) At least two virtual gifts to be displayed on the virtual gift display panel are determined based on at least one of historical behavior information of a target user for the virtual gifts and anchor information of a live broadcast room where the target user is currently located, for example, virtual whales and virtual small flying elephants are determined to be the virtual gifts to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gifts, for example, virtual cakes and virtual sweet rings are determined to be the virtual gifts to be displayed on the virtual gift display panel based on the anchor information of the live broadcast room where the target user is currently located, and for example, virtual whales and virtual sweet rings are determined to be the virtual gifts to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gifts and the anchor information of the live broadcast room where the target user is currently located.
(4) At least two virtual gifts to be displayed on the virtual gift display panel are determined based on the selection operation of the target user, e.g., the virtual small bell and the virtual small bell are determined to be the virtual gifts to be displayed on the virtual gift display panel based on the virtual small bell and the virtual small bell selected by the target user.
For the disclosed embodiment, the at least two virtual gifts to be displayed on the virtual gift display panel may be any one of the above items, or any combination of any two or more of the above items, such as determining the virtual small bell and the virtual rose to be the two virtual gifts to be displayed on the virtual gift display panel based on the virtual small bell selected by the target user and the virtual rose currently displayed on the virtual gift display panel.
For the embodiments of the present disclosure, the at least two virtual gifts to be displayed on the virtual gift display panel include any one or more than one of the above-mentioned illustrations, but are not limited to any one or more than one of the above-mentioned illustrations, and may also include other situations, which are not limited in the embodiments of the present disclosure.
In another possible implementation manner of the embodiment of the present disclosure, the determining, by the target user, at least two virtual gifts to be displayed on the virtual gift display panel according to the historical behavior information of the virtual gifts may specifically include: determining at least one first user; determining a virtual gift matching with historical behavior information of at least one first user for the virtual gift; and determining at least two virtual gifts to be displayed on the virtual gift display panel based on the determined virtual gifts which are matched with the historical behavior information of the at least one first user for the virtual gifts.
And the similarity between the historical behavior information of the first user for the virtual gift and the historical behavior information of the target user for the virtual gift is not less than a first preset threshold value.
For the embodiment of the present disclosure, the first preset threshold may be 60% or 90%, which is not limited in the embodiment of the present disclosure.
For the embodiment of the disclosure, the similarity between the historical behavior information of the target user for the virtual gift and the historical behavior information of the first user for the virtual gift is greater than a first preset threshold, for example, the similarity between the historical behavior information of the target user for the virtual whale and the historical behavior information of the user 1 for the virtual whale is 95.7%, and is greater than 90% of the first preset threshold, that is, the similarity between the number, quantity and frequency of giving the virtual whale by the target user and the number, quantity and frequency of giving the virtual whale by the user 1 is 95.7%, and is greater than 90% of the first preset threshold, and the user 1 is determined to be a first user.
For the disclosed embodiment, virtual gifts matching the historical behavior information of the at least one first user for the virtual gifts are determined, and based on the determined virtual gifts matching the historical behavior information of the at least one first user for the virtual gifts, at least two virtual gifts to be displayed on the virtual gift display panel are determined, e.g., the user 1 is determined to be one first user, the virtual gifts matching the historical behavior information of the user 1 for the virtual whale are determined to be a virtual car and a virtual small fan, and the virtual car and the virtual small fan are determined to be two virtual gifts to be displayed on the virtual gift display panel.
For the embodiment of the present disclosure, the at least two determined virtual gifts matching with the historical behavior information of the at least one first user for the virtual gifts may be used as the at least two virtual gifts to be displayed on the virtual gift display panel, and the at least two virtual gifts to be displayed on the virtual gift display panel may be further determined based on at least one of the at least one determined virtual gift matching with the historical behavior information of the at least one first user for the virtual gifts, the virtual gift currently displayed on the virtual gift display panel, a preset virtual gift, and a selection operation of the target user. For example, the determined one virtual gift matching the historical behavior information of the first user for the virtual whale is a virtual car, and the virtual car and the virtual bell selected by the user are determined as two virtual gifts to be displayed on the virtual gift display panel.
Another possible implementation manner of the embodiment of the present disclosure is to determine, based on historical behavior information of a target user for virtual gifts, at least two virtual gifts to be displayed on the virtual gift display panel, where the determining specifically includes: determining a virtual gift matched with the historical behavior information of the target user for the virtual gift based on the historical behavior information of the target user for the virtual gift; determining at least one similar virtual gift based on the virtual gift matched with the historical behavior information of the target user for the virtual gift; at least two virtual gifts to be displayed on the virtual gift display panel are determined based on the virtual gift matching the historical behavior information of the target user for the virtual gift and the at least one similar virtual gift.
And the feature similarity between any similar virtual gift and the virtual gift matched with the historical behavior information of the target user for the virtual gift is not less than a second preset threshold value.
For example, the virtual gift most frequently presented by the target user is a virtual rose and then is a virtual whale, based on historical behavior information of the target user for the virtual rose and the virtual whale, the matched virtual gift is determined to be the virtual rose, when the feature similarity between the virtual daisy and the virtual rose is determined to be not less than a second preset threshold, the virtual daisy is determined to be a similar virtual gift, and the virtual rose and the virtual daisy are determined to be two virtual gifts to be displayed on the virtual gift display panel.
For the embodiment of the present disclosure, the second preset threshold may be 60% or 90%, which is not limited in the embodiment of the present disclosure.
With the embodiment of the present disclosure, the virtual gift and the at least one similar virtual gift that match the historical behavior information of the target user for the virtual gift may be determined as the at least two virtual gifts to be displayed on the virtual gift display panel, and the virtual gift and the at least one similar virtual gift that match the historical behavior information of the target user for the virtual gift, the virtual gift currently displayed on the virtual gift display panel, the preset virtual gift, and at least one of the selection operations of the target user may also be determined as the at least two virtual gifts to be displayed on the virtual gift display panel. For example, the virtual gift matching the historical behavior information of the target user for the virtual gift is a virtual rose, the similar virtual gift is a virtual daisy, and the virtual rose, the virtual daisy, and the virtual bell selected by the user are determined to be three virtual gifts to be displayed on the virtual gift display panel.
In another possible implementation manner of the embodiment of the present disclosure, step S102 may further include: and determining the display position of each virtual gift to be displayed on the virtual gift display panel through a machine learning model based on the historical behavior information of the target user for the virtual gift.
For the embodiment of the present disclosure, the machine learning model may be a Neural Network (NN) model, a Decision Tree model, a K-Means Clustering Algorithm (K-Means Clustering Algorithm) model, an Adaptive Resonance Theory Map (ARTMAP) model, or the like, which is not limited in the embodiment of the present disclosure.
For the embodiment of the disclosure, historical behavior information of the target user for the virtual gifts is input to the machine learning model, the machine learning model can output scores of the target user for the virtual gifts to be displayed, and display positions of the virtual gifts to be displayed on the virtual gift display panel are determined based on the scores of the target user for the virtual gifts to be displayed output by the machine learning model. The scores of the target users for the virtual gifts to be displayed can be used for representing the probability of giving the virtual gifts to the target users.
In another possible implementation manner of the embodiment of the present disclosure, step S102 may further include: determining grade information corresponding to the target user based on historical behavior information of the target user for the virtual gift; and determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the grade information corresponding to the target user and the preset relation.
The preset relationship is the relationship between the level information corresponding to the user and the display position of the virtual gift on the virtual gift display panel.
For the embodiment of the present disclosure, the target user may give the virtual gift the corresponding virtual asset information of the virtual gift to the target user according to the historical behavior information of the virtual gift. In the embodiment of the disclosure, the grade information corresponding to the target user is determined according to the virtual asset information corresponding to the virtual gift given by the target user, so that the display position of each virtual gift to be displayed on the virtual gift display panel is determined based on the grade information corresponding to the target user and the preset relationship.
For example, the grade corresponding to the user is divided into consumption grades 1-6 according to the virtual asset information corresponding to the virtual gift given by the user, wherein the higher the consumption grade is, the larger the virtual asset information corresponding to the virtual gift given by the user is. In the embodiment of the present disclosure, the level corresponding to the target user is determined to be the consumption level 2 according to the virtual asset information corresponding to the virtual gift given by the target user, and then the display position of each virtual gift to be displayed on the virtual gift display panel is determined based on the consumption level 2 and the relationship between the consumption level 2 and the display position of the virtual gift on the virtual gift display panel.
In another possible implementation manner of the embodiment of the present disclosure, step S102 may further include: determining anchor information of a live broadcast room where a target user is currently located; and determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gift and the anchor information of the live broadcast room where the target user is currently located.
For the embodiment of the present disclosure, the anchor information of the live broadcast room where the target user is currently located may include historical behavior information of the anchor for the virtual gifts, and may include types of the virtual gifts received by the anchor, the number of times the virtual gifts are received by the anchor, virtual asset information corresponding to the virtual gifts received by the anchor, the number of the virtual gifts received by the anchor, and the frequency of the virtual gifts received by the anchor, which is not limited in the embodiment of the present disclosure.
In another possible implementation manner of the embodiment of the present disclosure, the method for displaying a virtual gift may further include: when a position moving operation of the user for displaying the virtual gift on the virtual gift display panel is detected, the display position of the virtual gift on the virtual gift display panel is adjusted based on the position moving operation.
With the disclosed embodiment, when an exchange operation of a user for a first virtual gift and a second virtual gift on a virtual gift display panel is detected, display positions of the first virtual gift and the second virtual gift on the virtual gift display panel are exchanged based on the exchange operation. For example, the 1 st to 4 th bits of the virtual gift display panel are sequentially displayed with a virtual small rose, a virtual small whale, a virtual donut and a virtual small windmill. When the fact that the user moves the display position of the virtual donut to the 1 st position is detected, the virtual donut and the virtual rose are exchanged, and finally the virtual donut, the virtual whale, the virtual rose and the virtual pinwheel are sequentially displayed on the virtual gift display panel according to the 1 st position to the 4 th position.
With the disclosed embodiment, when an insertion operation of a user to insert a first virtual gift on the virtual gift display panel before or after a display position of a second virtual gift on the virtual gift display panel is detected, the first virtual gift on the virtual gift display panel is inserted before or after the display position of the second virtual gift on the virtual gift display panel based on the insertion operation. For example, the 1 st to 4 th bits of the virtual gift display panel are sequentially displayed with a virtual small rose, a virtual small whale, a virtual donut and a virtual small windmill. When the fact that the user inserts the display position of the virtual donut in front of the virtual whale is detected, the virtual donut is inserted in front of the display position of the virtual whale, and finally the virtual rose, the virtual donut, the virtual whale and the virtual pinwheel are sequentially displayed on the virtual gift display panel according to the 1 st to 4 th positions.
For the embodiment of the present disclosure, the above embodiment may be executed by a terminal device, a server, or a part of the terminal device and a part of the server, and is not limited in the embodiment of the present disclosure.
The above method for displaying a virtual gift is specifically explained from the perspective of the method steps, and the following introduces a display apparatus of a virtual gift from the perspective of a virtual module, a virtual unit, or a virtual sub-unit, specifically as follows:
the embodiment of the present disclosure provides a display device 20 of a virtual gift, which may specifically include an obtaining module 201 and a first determining module 202, wherein,
an obtaining module 201, configured to obtain historical behavior information of a target user for a virtual gift.
A first determining module 202, configured to determine, based on the historical behavior information of the target user for the virtual gifts, display positions of the virtual gifts to be displayed on the virtual gift display panel, so that the virtual gift display panel is displayed on the client.
In one possible implementation manner of the embodiment of the present disclosure, the historical behavior information of the target user for the virtual gift includes at least one of the following:
the type of virtual gift presented by the target user; the number of times the target user presents the virtual gift; virtual asset information corresponding to the virtual gift given by the target user; the number of virtual gifts presented by the target user; the frequency with which the target user presents the virtual gift.
In another possible implementation manner of the embodiment of the present disclosure, the obtaining module 201 may be specifically configured to obtain historical behavior information of the target user for the virtual gift when a preset condition is met.
Wherein the preset condition comprises at least one of the following conditions:
detecting that a preset time interval is reached; detecting that a live broadcast room entered by a user is changed; detecting that a user clicks to enter a preset live broadcast room; detecting a user-triggered instruction; and detecting that the user logs in a preset live broadcast platform.
Wherein the instruction is used for instructing to adjust the display position of the virtual gift in the virtual gift display panel.
In another possible implementation manner of the embodiment of the present disclosure, the display device 20 of the virtual gift may further include a second determining module, wherein,
a second determination module to determine at least two virtual gifts to be displayed on the virtual gift display panel.
The first determining module 202 is specifically configured to determine, based on historical behavior information of the target user for the virtual gifts, display positions of at least two virtual gifts on the virtual gift display panel, respectively.
In another possible implementation manner of the embodiment of the present disclosure, the second determining module may specifically include at least one of a first determining unit, a second determining unit, a third determining unit, and a fourth determining unit, wherein,
a first determining unit for determining at least two virtual gifts to be displayed on the virtual gift display panel as virtual gifts currently displayed by the virtual gift display panel.
A second determination unit for determining at least two virtual gifts to be displayed on the virtual gift display panel as preset virtual gifts.
And the third determining unit is used for determining at least two virtual gifts to be displayed on the virtual gift display panel based on at least one item of historical behavior information of the target user for the virtual gifts and anchor information of the live broadcast room where the target user is currently located.
A fourth determination unit for determining at least two virtual gifts to be displayed on the virtual gift display panel based on the selection operation of the target user.
In another possible implementation manner of the embodiment of the present disclosure, the third determining unit may specifically include a first determining subunit, a second determining subunit, and a third determining subunit, where,
a first determining subunit, configured to determine at least one first user.
And the similarity between the historical behavior information of the first user for the virtual gift and the historical behavior information of the target user for the virtual gift is not less than a first preset threshold value.
And the second determining subunit is used for determining the virtual gift which is matched with the historical behavior information of the at least one first user for the virtual gift.
And the third determining subunit is used for determining at least two virtual gifts to be displayed on the virtual gift display panel based on the determined virtual gifts which are matched with the historical behavior information of the at least one first user for the virtual gifts.
In another possible implementation manner of the embodiment of the present disclosure, the third determining unit may further include a fourth determining subunit, a fifth determining subunit, and a sixth determining subunit, where,
and a fourth determining subunit, configured to determine, based on the historical behavior information of the target user for the virtual gift, the virtual gift that matches the historical behavior information of the target user for the virtual gift.
And a fifth determining subunit, configured to determine at least one similar virtual gift based on the virtual gift matching with the historical behavior information of the target user for the virtual gift.
And the feature similarity between any similar virtual gift and the virtual gift matched with the historical behavior information of the target user for the virtual gift is not less than a second preset threshold value.
A sixth determining subunit, configured to determine at least two virtual gifts to be displayed on the virtual gift display panel based on the virtual gifts that match the historical behavior information of the target user for the virtual gifts and the at least one similar virtual gift.
In another possible implementation manner of the embodiment of the present disclosure, the first determining module is further specifically configured to determine, based on historical behavior information of the target user for the virtual gifts, display positions of the virtual gifts to be displayed on the virtual gift display panel through a machine learning model.
In another possible implementation manner of the embodiment of the present disclosure, the first determining module may specifically include a fifth determining unit and a sixth determining unit, wherein,
and the fifth determining unit is used for determining the grade information corresponding to the target user based on the historical behavior information of the target user for the virtual gift.
And the sixth determining unit is used for determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the grade information corresponding to the target user and the preset relation.
The preset relationship is the relationship between the level information corresponding to the user and the display position of the virtual gift on the virtual gift display panel.
In another possible implementation manner of the embodiment of the present disclosure, the first determining module may further include a seventh determining unit and an eighth determining unit, wherein,
and the seventh determining unit is used for determining the anchor information of the live broadcast room where the target user is currently located.
And the eighth determining unit is used for determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gift and the anchor information of the live broadcast room where the target user is currently located.
In another possible implementation manner of the embodiment of the present disclosure, the display device of the virtual gift may further include an adjusting module, wherein,
the virtual gift display panel comprises an adjusting module and a display module, wherein the adjusting module is used for adjusting the display position of the virtual gift on the virtual gift display panel based on the position moving operation when the position moving operation of the user for displaying the virtual gift on the virtual gift display panel is detected.
The display device of the virtual gift provided in the embodiment of the disclosure can perform the operation corresponding to the display method of the virtual gift provided in the foregoing method embodiment, and the implementation principles are similar, and are not described herein again.
Compared with the prior art, the display device of the virtual gift has the advantages that the display position of each virtual gift to be displayed on the virtual gift display panel is determined based on the historical behavior information of the target user for the virtual gift by acquiring the historical behavior information of the target user for the virtual gift, so that the virtual gift display panel is displayed on the client, since the display position of each virtual gift to be displayed on the virtual gift display panel is determined based on the historical behavior information of the target user with respect to the virtual gift, therefore, the display position of each virtual gift in the virtual gift display panel is personalized and customized for the user, so that the user can select the virtual gift to be presented for the main broadcast from all the virtual gifts, time resources are saved, and user experience is improved.
The electronic device in the embodiment of the present disclosure may be a terminal device or a server, and is not limited in the embodiment of the present disclosure.
Referring now to fig. 3, a schematic diagram of an electronic device (e.g., the display device of the virtual gift in fig. 2) 300 suitable for implementing embodiments of the present disclosure is shown.
An embodiment of the present disclosure provides an electronic device 300, which includes:
one or more processors;
a memory;
one or more application programs, wherein the one or more application programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to: a display device for executing the virtual gift shown in the foregoing method embodiments.
The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device 300 shown in fig. 3 is only an example and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
The electronic device 300 includes: a memory and a processor, wherein the processor may be referred to as a processing device 301 described below, and the memory may include at least one of a Read Only Memory (ROM)302, a Random Access Memory (RAM)303, and a storage device 308, which are described below:
as shown in fig. 3, the electronic device 300 may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 301 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)302 or a program loaded from a storage means 308 into a Random Access Memory (RAM) 303. In the RAM303, various programs and data necessary for the operation of the electronic apparatus 300 are also stored. The processing device 301, the ROM302, and the RAM303 are connected to each other via a bus 304. An input/output (I/O) interface 305 is also connected to bus 304.
Generally, the following devices may be connected to the I/O interface 305: input devices 306 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 307 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage devices 308 including, for example, magnetic tape, hard disk, etc.; and a communication device 309. The communication means 309 may allow the electronic device 300 to communicate wirelessly or by wire with other devices to exchange data. While fig. 3 illustrates an electronic device 300 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication means 309, or installed from the storage means 308, or installed from the ROM 302. The computer program, when executed by the processing device 301, performs the above-described functions defined in the methods of the embodiments of the present disclosure.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring historical behavior information of a target user aiming at the virtual gift; and determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gift so as to display the virtual gift display panel on the client.
Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules or units described in the embodiments of the present disclosure may be implemented by software or hardware. The name of a module or unit does not in some cases constitute a limitation of the module or unit itself, and for example, the acquiring module may also be described as a "module that acquires historical behavior information of a target user for a virtual gift".
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The disclosed embodiment provides an electronic device, and the electronic device in the disclosed embodiment includes: a memory and a processor; at least one program stored in the memory for execution by the processor, which when executed by the processor, implements: the historical behavior information of the target user for the virtual gifts is acquired, the display positions of the virtual gifts to be displayed on the virtual gift display panel are determined based on the historical behavior information of the target user for the virtual gifts, so that the virtual gift display panel is displayed on the client side.
The disclosed embodiments provide a computer-readable medium having stored thereon a computer program, which, when run on a computer, causes the computer to perform the corresponding content of the aforementioned method embodiments. Compared with the prior art, the display position of each virtual gift to be displayed on the virtual gift display panel is determined based on the historical behavior information of the target user for the virtual gift, so that the virtual gift display panel displays on the client.
According to one or more embodiments of the present disclosure, there is provided a display method of a virtual gift, including:
acquiring historical behavior information of a target user aiming at the virtual gift;
and determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gift so as to display the virtual gift display panel on the client.
According to one or more embodiments of the present disclosure, acquiring historical behavior information of a target user for a virtual gift includes:
when a preset condition is met, acquiring historical behavior information of a target user for the virtual gift;
wherein the preset condition comprises at least one of the following conditions:
detecting that a preset time interval is reached;
detecting that a live broadcast room entered by a user is changed;
detecting that a user clicks to enter a preset live broadcast room;
detecting an instruction triggered by a user, wherein the instruction is used for indicating to adjust the display position of the virtual gift in the virtual gift display panel;
and detecting that the user logs in a preset live broadcast platform.
According to one or more embodiments of the present disclosure, determining a display position of each virtual gift to be displayed on the virtual gift display panel based on historical behavior information of a target user for the virtual gift further comprises:
determining at least two virtual gifts to be displayed on the virtual gift display panel;
wherein, the method for determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gift comprises the following steps:
the display positions of the at least two virtual gifts on the virtual gift display panel are determined based on the historical behavior information of the target user for the virtual gifts.
In accordance with one or more embodiments of the present disclosure, determining at least two virtual gifts to be displayed on a virtual gift display panel includes at least one of:
determining at least two virtual gifts to be displayed on the virtual gift display panel as virtual gifts currently displayed by the virtual gift display panel;
determining at least two virtual gifts to be displayed on the virtual gift display panel as preset virtual gifts;
determining at least two virtual gifts to be displayed on a virtual gift display panel based on at least one item of historical behavior information of a target user for the virtual gifts and anchor information of a live broadcast room where the target user is currently located;
at least two virtual gifts to be displayed on the virtual gift display panel are determined based on a selection operation of the target user.
According to one or more embodiments of the present disclosure, determining at least two virtual gifts to be displayed on a virtual gift display panel based on historical behavior information of a target user for the virtual gifts includes:
determining at least one first user, wherein the similarity between the historical behavior information of the first user for the virtual gift and the historical behavior information of the target user for the virtual gift is not less than a first preset threshold value;
determining a virtual gift matching with historical behavior information of at least one first user for the virtual gift;
and determining at least two virtual gifts to be displayed on the virtual gift display panel based on the determined virtual gifts which are matched with the historical behavior information of the at least one first user for the virtual gifts.
According to one or more embodiments of the present disclosure, determining at least two virtual gifts to be displayed on a virtual gift display panel based on historical behavior information of a target user for the virtual gifts includes:
determining a virtual gift matched with the historical behavior information of the target user for the virtual gift based on the historical behavior information of the target user for the virtual gift;
determining at least one similar virtual gift based on the virtual gifts matched with the historical behavior information of the target user for the virtual gifts, wherein the characteristic similarity between any similar virtual gift and the virtual gift matched with the historical behavior information of the target user for the virtual gift is not less than a second preset threshold value;
at least two virtual gifts to be displayed on the virtual gift display panel are determined based on the virtual gift matching the historical behavior information of the target user for the virtual gift and the at least one similar virtual gift.
According to one or more embodiments of the present disclosure, determining a display position of each virtual gift to be displayed on a virtual gift display panel based on historical behavior information of a target user for the virtual gift includes:
and determining the display position of each virtual gift to be displayed on the virtual gift display panel through a machine learning model based on the historical behavior information of the target user for the virtual gift.
According to one or more embodiments of the present disclosure, determining a display position of each virtual gift to be displayed on a virtual gift display panel based on historical behavior information of a target user for the virtual gift includes:
determining grade information corresponding to the target user based on historical behavior information of the target user for the virtual gift;
determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the grade information corresponding to the target user and the preset relation;
the preset relationship is a relationship between the level information corresponding to the user and the display position of the virtual gift on the virtual gift display panel.
According to one or more embodiments of the present disclosure, determining a display position of each virtual gift to be displayed on a virtual gift display panel based on historical behavior information of a target user for the virtual gift includes:
determining anchor information of a live broadcast room where a target user is currently located;
and determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gift and the anchor information of the live broadcast room where the target user is currently located.
In accordance with one or more embodiments of the present disclosure, the method further comprises:
when a position moving operation of the user for displaying the virtual gift on the virtual gift display panel is detected, the display position of the virtual gift on the virtual gift display panel is adjusted based on the position moving operation.
According to one or more embodiments of the present disclosure, the historical behavior information of the target user for the virtual gift includes at least one of:
the type of virtual gift presented by the target user;
the number of times the target user presents the virtual gift;
virtual asset information corresponding to the virtual gift given by the target user;
the number of virtual gifts presented by the target user;
the frequency with which the target user presents the virtual gift.
According to one or more embodiments of the present disclosure, there is provided a display device of a virtual gift, including:
the acquisition module is used for acquiring historical behavior information of a target user aiming at the virtual gift;
the first determining module is used for determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user aiming at the virtual gift so as to enable the virtual gift display panel to be displayed on the client.
According to one or more embodiments of the present disclosure, the obtaining module is specifically configured to obtain historical behavior information of a target user for a virtual gift when a preset condition is met;
wherein the preset condition comprises at least one of the following conditions:
detecting that a preset time interval is reached;
detecting that a live broadcast room entered by a user is changed;
detecting that a user clicks to enter a preset live broadcast room;
detecting an instruction triggered by a user, wherein the instruction is used for indicating to adjust the display position of the virtual gift in the virtual gift display panel;
and detecting that the user logs in a preset live broadcast platform.
In accordance with one or more embodiments of the present disclosure, the apparatus further comprises a second determining module, wherein,
a second determining module for determining at least two virtual gifts to be displayed on the virtual gift display panel;
the first determining module is specifically configured to determine, based on historical behavior information of the target user for the virtual gifts, display positions of the at least two virtual gifts on the virtual gift display panel, respectively.
According to one or more embodiments of the present disclosure, the second determining module includes at least one of a first determining unit, a second determining unit, a third determining unit, and a fourth determining unit, wherein,
a first determining unit for determining at least two virtual gifts to be displayed on the virtual gift display panel as virtual gifts currently displayed by the virtual gift display panel;
a second determination unit for determining at least two virtual gifts to be displayed on the virtual gift display panel as preset virtual gifts;
a third determining unit, configured to determine at least two virtual gifts to be displayed on the virtual gift display panel based on at least one of historical behavior information of the target user for the virtual gifts and anchor information of a live broadcast room where the target user is currently located;
a fourth determination unit for determining at least two virtual gifts to be displayed on the virtual gift display panel based on the selection operation of the target user.
According to one or more embodiments of the present disclosure, the third determination unit includes a first determination subunit, a second determination subunit, and a third determination subunit, wherein,
the first determining subunit is used for determining at least one first user, and the similarity between the historical behavior information of the first user for the virtual gift and the historical behavior information of the target user for the virtual gift is not smaller than a first preset threshold;
a second determining subunit, configured to determine a virtual gift that matches historical behavior information of the at least one first user for the virtual gift;
and the third determining subunit is used for determining at least two virtual gifts to be displayed on the virtual gift display panel based on the determined virtual gifts which are matched with the historical behavior information of the at least one first user for the virtual gifts.
According to one or more embodiments of the present disclosure, the third determining unit further includes a fourth determining subunit, a fifth determining subunit, and a sixth determining subunit, wherein,
a fourth determining subunit, configured to determine, based on the historical behavior information of the target user for the virtual gift, a virtual gift that matches the historical behavior information of the target user for the virtual gift;
a fifth determining subunit, configured to determine, based on the virtual gifts that match the historical behavior information of the target user for the virtual gifts, at least one similar virtual gift, any similar virtual gift, and a feature similarity between the virtual gifts that match the historical behavior information of the target user for the virtual gifts that is not less than a second preset threshold;
a sixth determining subunit, configured to determine at least two virtual gifts to be displayed on the virtual gift display panel based on the virtual gifts that match the historical behavior information of the target user for the virtual gifts and the at least one similar virtual gift.
According to one or more embodiments of the present disclosure, the first determining module is further specifically configured to determine, based on the historical behavior information of the target user for the virtual gifts, display positions of the virtual gifts to be displayed on the virtual gift display panel through the machine learning model.
According to one or more embodiments of the present disclosure, the first determination module includes a fifth determination unit and a sixth determination unit, wherein,
the fifth determining unit is used for determining the grade information corresponding to the target user based on the historical behavior information of the target user for the virtual gift;
a sixth determining unit, configured to determine, based on the level information corresponding to the target user and a preset relationship, display positions of the virtual gifts to be displayed on the virtual gift display panel;
the preset relationship is a relationship between the level information corresponding to the user and the display position of the virtual gift on the virtual gift display panel.
According to one or more embodiments of the present disclosure, the first determination module further includes a seventh determination unit and an eighth determination unit, wherein,
a seventh determining unit, configured to determine anchor information of a live broadcast room where the target user is currently located;
and the eighth determining unit is used for determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gift and the anchor information of the live broadcast room where the target user is currently located.
In accordance with one or more embodiments of the present disclosure, the apparatus further comprises an adjustment module, wherein,
the virtual gift display panel comprises an adjusting module and a display module, wherein the adjusting module is used for adjusting the display position of the virtual gift on the virtual gift display panel based on the position moving operation when the position moving operation of the user for displaying the virtual gift on the virtual gift display panel is detected.
According to one or more embodiments of the present disclosure, the historical behavior information of the target user for the virtual gift includes at least one of:
the type of virtual gift presented by the target user;
the number of times the target user presents the virtual gift;
virtual asset information corresponding to the virtual gift given by the target user;
the number of virtual gifts presented by the target user;
the frequency with which the target user presents the virtual gift.
According to one or more embodiments of the present disclosure, there is provided an electronic device including:
one or more processors;
a memory;
one or more application programs, wherein the one or more application programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to: the method of displaying the virtual gift shown in the foregoing method embodiments is performed.
According to one or more embodiments of the present disclosure, there is provided a computer readable medium having stored thereon a computer program which, when executed by a processor, performs the method of displaying a virtual gift as shown in the foregoing method embodiments.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.

Claims (14)

1. A method of displaying a virtual gift, comprising:
acquiring historical behavior information of a target user aiming at the virtual gift;
determining the display position of each virtual gift to be displayed on a virtual gift display panel based on the historical behavior information of the target user for the virtual gift so as to enable the virtual gift display panel to be displayed on the client, wherein the display position of each virtual gift to be displayed on the virtual gift display panel is personalized and customized for the target user;
wherein the historical behavior information of the target user for the virtual gift comprises at least one of:
the number of times the target user presents the virtual gift;
virtual asset information corresponding to the virtual gift given by the target user;
the number of virtual gifts presented by the target user;
a frequency at which the target user gifts the virtual gift.
2. The method of claim 1, wherein obtaining historical behavior information of the target user for the virtual gift comprises:
when a preset condition is met, acquiring historical behavior information of the target user for the virtual gift;
wherein the preset condition comprises at least one of the following:
detecting that a preset time interval is reached;
detecting that a live broadcast room entered by a user is changed;
detecting that a user clicks to enter a preset live broadcast room;
detecting an instruction triggered by a user, wherein the instruction is used for instructing to adjust the display position of the virtual gift in the virtual gift display panel;
and detecting that the user logs in a preset live broadcast platform.
3. The method of claim 1, wherein determining a display position of each virtual gift to be displayed on the virtual gift display panel based on historical behavior information of the target user with respect to the virtual gift further comprises:
determining at least two virtual gifts to be displayed on the virtual gift display panel;
wherein the determining the display position of each virtual gift to be displayed on the virtual gift display panel based on the historical behavior information of the target user for the virtual gift comprises:
determining display positions of the at least two virtual gifts on the virtual gift display panel respectively based on the historical behavior information of the target user for the virtual gifts.
4. The method of claim 3, wherein the determining at least two virtual gifts to be displayed on the virtual gift display panel comprises at least one of:
determining at least two virtual gifts to be displayed on the virtual gift display panel as virtual gifts currently displayed by the virtual gift display panel;
determining at least two virtual gifts to be displayed on the virtual gift display panel as preset virtual gifts;
determining at least two virtual gifts to be displayed on the virtual gift display panel based on at least one of historical behavior information of the target user for the virtual gifts and anchor information of a live broadcast room where the target user is currently located;
determining at least two virtual gifts to be displayed on the virtual gift display panel based on the selection operation of the target user.
5. The method of claim 4, wherein determining at least two virtual gifts to be displayed on the virtual gift display panel based on historical behavior information of the target user for the virtual gifts comprises:
determining at least one first user, wherein the similarity between the historical behavior information of the first user for the virtual gift and the historical behavior information of the target user for the virtual gift is not less than a first preset threshold value;
determining a virtual gift matching with historical behavior information of at least one first user for the virtual gift;
determining at least two virtual gifts to be displayed on the virtual gift display panel based on the determined virtual gifts matching the historical behavior information of the at least one first user for the virtual gifts.
6. The method of claim 4, wherein determining at least two virtual gifts to be displayed on the virtual gift display panel based on historical behavior information of the target user for the virtual gifts comprises:
determining a virtual gift matching with the historical behavior information of the target user for the virtual gift based on the historical behavior information of the target user for the virtual gift;
determining at least one similar virtual gift based on the virtual gifts matched with the historical behavior information of the target user for the virtual gifts, wherein the feature similarity between any similar virtual gift and the virtual gift matched with the historical behavior information of the target user for the virtual gift is not less than a second preset threshold;
determining at least two virtual gifts to be displayed on the virtual gift display panel based on the virtual gift matching the historical behavior information of the target user for virtual gifts and the at least one similar virtual gift.
7. The method of claim 1, wherein determining a display position of each virtual gift to be displayed on a virtual gift display panel based on historical behavior information of the target user for the virtual gift comprises:
and determining the display position of each virtual gift to be displayed on the virtual gift display panel through a machine learning model based on the historical behavior information of the target user for the virtual gift.
8. The method of claim 1, the determining a display position of each virtual gift to be displayed on a virtual gift display panel based on historical behavior information of the target user for the virtual gift, comprising:
determining grade information corresponding to the target user based on historical behavior information of the target user for the virtual gift;
determining the display position of each virtual gift to be displayed on a virtual gift display panel based on the grade information corresponding to the target user and a preset relation;
the preset relationship is a relationship between the level information corresponding to the user and the display position of the virtual gift on the virtual gift display panel.
9. The method of any of claims 1-8, the determining a display position of each virtual gift to be displayed on a virtual gift display panel based on historical behavior information of the target user for the virtual gift, comprising:
determining anchor information of a live broadcast room where the target user is currently located;
and determining the display position of each virtual gift to be displayed on the display panel of the virtual gift based on the historical behavior information of the target user for the virtual gift and the anchor information of the live broadcast room where the target user is currently located.
10. The method of claim 1, further comprising:
when a user's position moving operation for displaying a virtual gift on a virtual gift display panel is detected, a display position of the virtual gift on the virtual gift display panel is adjusted based on the position moving operation.
11. The method of any of claims 1-8, wherein the target user's historical behavior information for the virtual gift further comprises:
the type of virtual gift the target user presents.
12. A display device for a virtual gift, comprising:
the acquisition module is used for acquiring historical behavior information of a target user aiming at the virtual gift;
a first determining module, configured to determine, based on historical behavior information of the target user for virtual gifts, display positions of virtual gifts to be displayed on a virtual gift display panel, so that the virtual gift display panel displays on a client, where the display positions of the virtual gifts to be displayed on the virtual gift display panel are personalized for the target user;
wherein the historical behavior information of the target user for the virtual gift comprises at least one of:
the number of times the target user presents the virtual gift;
virtual asset information corresponding to the virtual gift given by the target user;
the number of virtual gifts presented by the target user;
a frequency at which the target user gifts the virtual gift.
13. An electronic device, comprising:
one or more processors;
a memory;
one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to: performing the method of displaying a virtual gift according to any one of claims 1-11.
14. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out a method of displaying a virtual gift according to any one of claims 1-11.
CN201910656008.6A 2019-07-19 2019-07-19 Virtual gift display method and device, electronic equipment and readable medium Active CN110381352B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201910656008.6A CN110381352B (en) 2019-07-19 2019-07-19 Virtual gift display method and device, electronic equipment and readable medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201910656008.6A CN110381352B (en) 2019-07-19 2019-07-19 Virtual gift display method and device, electronic equipment and readable medium

Publications (2)

Publication Number Publication Date
CN110381352A CN110381352A (en) 2019-10-25
CN110381352B true CN110381352B (en) 2022-01-28

Family

ID=68254397

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201910656008.6A Active CN110381352B (en) 2019-07-19 2019-07-19 Virtual gift display method and device, electronic equipment and readable medium

Country Status (1)

Country Link
CN (1) CN110381352B (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110933453A (en) * 2019-12-05 2020-03-27 广州酷狗计算机科技有限公司 Live broadcast interaction method and device, server and storage medium
CN111131850A (en) * 2019-12-27 2020-05-08 广州华多网络科技有限公司 Method and device for displaying special effect of virtual gift and electronic equipment
CN112040261B (en) * 2020-08-28 2022-08-23 广州市百果园信息技术有限公司 Live broadcast appreciation method and device, audience terminal and storage medium
CN114625469B (en) * 2022-03-23 2024-03-15 抖音视界有限公司 Information display method, device, equipment and medium based on virtual resource

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011019649A2 (en) * 2009-08-13 2011-02-17 Visa International Service Association Gift card purchasing system
CN105279251A (en) * 2015-09-30 2016-01-27 广州酷狗计算机科技有限公司 Virtual gift display method and device
CN106375775A (en) * 2016-09-26 2017-02-01 广州华多网络科技有限公司 Virtual gift display method and apparatus
CN108391153A (en) * 2018-01-29 2018-08-10 北京潘达互娱科技有限公司 Virtual present display methods, device and electronic equipment
CN108629612A (en) * 2017-03-25 2018-10-09 陈东阳 It is a kind of to shake the system and method for obtaining live streaming platform virtual present by mobile phone
JP2020096909A (en) * 2020-02-13 2020-06-25 株式会社スクウェア・エニックス Game program, computer device and game execution method

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8271343B2 (en) * 2007-01-16 2012-09-18 Schorr Ronni E Systems and methods for electronic gifting
CN106341706B (en) * 2016-08-18 2019-05-31 北京奇虎科技有限公司 A kind of method and apparatus from virtual present to user that recommending
CN106897890A (en) * 2017-02-27 2017-06-27 武汉斗鱼网络科技有限公司 A kind of method and device for showing electronic gift information
CN107040822A (en) * 2017-03-22 2017-08-11 北京潘达互娱科技有限公司 Virtual gift display method and system
CN107085540A (en) * 2017-03-22 2017-08-22 北京潘达互娱科技有限公司 virtual gift display method and device
CN107124655A (en) * 2017-06-02 2017-09-01 北京潘达互娱科技有限公司 Virtual present message display method and device
CN107885473A (en) * 2017-09-26 2018-04-06 北京潘达互娱科技有限公司 A kind of present banner display methods, device, electronic equipment and storage medium
CN108900858A (en) * 2018-08-09 2018-11-27 广州酷狗计算机科技有限公司 A kind of method and apparatus for giving virtual present
CN109104641B (en) * 2018-09-29 2021-02-12 广州方硅信息技术有限公司 Method and device for presenting virtual gift in multi-main broadcast live broadcast room
CN109275040B (en) * 2018-11-06 2021-02-19 网易（杭州）网络有限公司 Interaction method, device and system based on live game

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011019649A2 (en) * 2009-08-13 2011-02-17 Visa International Service Association Gift card purchasing system
CN105279251A (en) * 2015-09-30 2016-01-27 广州酷狗计算机科技有限公司 Virtual gift display method and device
CN106375775A (en) * 2016-09-26 2017-02-01 广州华多网络科技有限公司 Virtual gift display method and apparatus
CN108629612A (en) * 2017-03-25 2018-10-09 陈东阳 It is a kind of to shake the system and method for obtaining live streaming platform virtual present by mobile phone
CN108391153A (en) * 2018-01-29 2018-08-10 北京潘达互娱科技有限公司 Virtual present display methods, device and electronic equipment
JP2020096909A (en) * 2020-02-13 2020-06-25 株式会社スクウェア・エニックス Game program, computer device and game execution method

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
"信息图形中的动效设计研究";黄自福;《中国优秀硕士学位论文全文数据库》;20170615;全文 *

Also Published As

Publication number Publication date
CN110381352A (en) 2019-10-25

Similar Documents

Publication Publication Date Title
CN110381352B (en) Virtual gift display method and device, electronic equipment and readable medium
CN109961032B (en) Method and apparatus for generating classification model
CN111414543B (en) Method, device, electronic equipment and medium for generating comment information sequence
CN110969012A (en) Text error correction method and device, storage medium and electronic equipment
CN110781373B (en) List updating method and device, readable medium and electronic equipment
CN112650841A (en) Information processing method and device and electronic equipment
CN110674400B (en) Sorting method, sorting device, electronic equipment and computer-readable storage medium
CN112532507B (en) Method and device for presenting an emoticon, and for transmitting an emoticon
CN109873756B (en) Method and apparatus for transmitting information
CN111309962A (en) Method and device for extracting audio clip and electronic equipment
CN110516159A (en) A kind of information recommendation method, device, electronic equipment and storage medium
CN111897950A (en) Method and apparatus for generating information
CN111461967B (en) Picture processing method, device, equipment and computer readable medium
CN110851032A (en) Display style adjustment method and device for target device
CN111597107A (en) Information output method and device and electronic equipment
CN113722491A (en) Method and device for determining text plot type, readable medium and electronic equipment
EP4344218A1 (en) Special effect playback method and system for live broadcast room, and device
CN111221461A (en) Method, apparatus, device and storage medium for gradually presenting image presentation content
CN110765304A (en) Image processing method, image processing device, electronic equipment and computer readable medium
CN107770474B (en) Sound processing method and device, terminal equipment and storage medium
CN111652002B (en) Text division method, device, equipment and computer readable medium
CN114564581A (en) Text classification display method, device, equipment and medium based on deep learning
CN115408609A (en) Parking route recommendation method and device, electronic equipment and computer readable medium
CN112307324B (en) Information processing method, device, equipment and medium
CN110457106B (en) Information display method, device, equipment and storage medium

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant
CP01 Change in the name or title of a patent holder
CP01 Change in the name or title of a patent holder

Address after: 100041 B-0035, 2 floor, 3 building, 30 Shixing street, Shijingshan District, Beijing.

Patentee after: Tiktok vision (Beijing) Co.,Ltd.

Address before: 100041 B-0035, 2 floor, 3 building, 30 Shixing street, Shijingshan District, Beijing.

Patentee before: BEIJING BYTEDANCE NETWORK TECHNOLOGY Co.,Ltd.

Address after: 100041 B-0035, 2 floor, 3 building, 30 Shixing street, Shijingshan District, Beijing.

Patentee after: Douyin Vision Co.,Ltd.

Address before: 100041 B-0035, 2 floor, 3 building, 30 Shixing street, Shijingshan District, Beijing.

Patentee before: Tiktok vision (Beijing) Co.,Ltd.