CN105323322B - A kind of information-pushing method and device - Google Patents

A kind of information-pushing method and device Download PDF

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Publication number
CN105323322B
CN105323322B CN201510789760.XA CN201510789760A CN105323322B CN 105323322 B CN105323322 B CN 105323322B CN 201510789760 A CN201510789760 A CN 201510789760A CN 105323322 B CN105323322 B CN 105323322B
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phone number
site0
broadband
relatives
position coordinates
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CN105323322A (en
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肖吉
王蓉
王志军
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China United Network Communications Group Co Ltd
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China United Network Communications Group Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12Messaging; Mailboxes; Announcements

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
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  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)

Abstract

The present invention provides a kind of information-pushing method and device, by the Internet data and communicating data of analyzing mobile phone user, determine the mobile phone user for having broadband access demand, judge the mobile phone user it is unregistered using this operator broadband in the case where, further determine that its relatives' phone number, and according to the position coordinates of relatives' phone number or relatives' phone number and phone number user address, judge whether to push broadband services information, so that it is determined that going out to push the object of broadband services information, improve the accuracy of information push, it realizes and set meal recommendation in broadband is carried out to the mobile phone user for having broadband use demand and this operator broadband being not used, reduce operator cost.

Description

A kind of information-pushing method and device
Technical field
The present invention relates to fields of communication technology, and in particular to a kind of information-pushing method and device.
Background technique
With " broadband China " strategy development, it is contemplated that in the year two thousand twenty China, fixed broadband home penetration rate is up to 70%, at that time, not only broadband popularity rate can be substantially improved, and network speed also needs to be continuously improved to adapt to the bandwidth demand of netizen.Currently, In addition to telecom operators, broadcasting and TV, virtual operator, private bandwidth operator can provide broadband service, Competition of Broadband Market It is very fierce.
In order to improve the occupation rate of market in broadband and the loyalty of user, telecom operators would generally be by mobile phone user The market advantage promote fixed broadband business, and mobile phone and broadband are subjected to binding and design preferential set meal.Telecom operators are usual It is that this operator broadband whether is registered according to this operator mobile phone user as whether the judgment basis of wide-band-message is pushed, periodically Be not used into this operator mobile phone user this operator broadband services user push broadband services information come carry out publicity and Promoting service.
However, in real life, the registration in broadband be as unit of family, in one family any one family at Member may register broadband, and the phone number of different home member may be the phone number of different telecom operators.It presses The broadband services information determined according to existing scheme pushes object, greatly has been registered with this operator wherein having Broadband, for this certain customers, the push behavior be it is meaningless, unnecessary information not only is caused to this certain customers Harassing and wrecking, and cause the meaningless increase of telecom operators' operation cost.
Therefore, a kind of information push scheme is needed with to solve the above technical problems.
Summary of the invention
The embodiment of the present invention provides a kind of information-pushing method and device, and wideband requirements can not be accurately positioned to solve Mobile phone user, caused by broadband services information push inaccurate problem.
To achieve the goals above, the embodiment of the present invention uses following technological means:
The embodiment of the present invention provides a kind of information-pushing method, the method includes:
The communicating data and Internet data of phone number are obtained, and according to the communicating data and Internet data judgement Whether phone number user uses broadband at home;
If using, it is determined that the position coordinates in phone number user address;
Whether registered operator broadband of the phone number is judged, if unregistered, it is determined that the phone number Relatives' phone number;
According to relatives' phone number, alternatively, the position of relatives' phone number and phone number user address Coordinate is set, judges whether to push broadband services information to the phone number.
The embodiment of the present invention also provides a kind of server, including:Obtain module, judgment module and processing module;
It obtains module to be used for, obtains the communicating data and Internet data of phone number;
Judgment module is used for, and the communicating data and Internet data got according to acquisition module judges that the phone number is used Whether family uses broadband at home;And judge whether registered operator broadband of the phone number;And according to institute Relatives' phone number that processing module is determined is stated, alternatively, relatives' phone number and phone number user address Position coordinates judge whether to push broadband services information to the phone number;
Processing module is used for, when the judgment module judges that the phone number user uses broadband at home, really The position coordinates in fixed phone number user address;And when the judgment module judges that the phone number is unregistered When this operator broadband, relatives' phone number of the phone number is determined.
Compared with prior art, the above embodiment of the present invention has following advantageous effects:
Information provided in an embodiment of the present invention pushes scheme, by analyzing the Internet data and communicating data of mobile phone user, It determines the mobile phone user for having broadband access demand, is judging the mobile phone user unregistered the case where using this operator broadband Under, further determine that its relatives' phone number, and according to relatives' phone number or relatives' phone number and the cell-phone number The position coordinates in code user address judge whether to push broadband services information, so that it is determined that going out to push pair of broadband services information As improving the accuracy of information push, realizing to there is broadband use demand and the mobile phone user in this operator broadband is not used The recommendation of broadband set meal is carried out, operator cost is reduced.
Detailed description of the invention
Fig. 1 is the overall flow schematic diagram of information provided in an embodiment of the present invention push;
Fig. 2 for it is provided in an embodiment of the present invention according to relatives' phone number alternatively, relatives' phone number and institute The position coordinates for stating phone number user address judge whether the flow diagram of pushed information;
Fig. 3 is mobile phone user provided in an embodiment of the present invention call relation schematic diagram;
Fig. 4 is determining relatives' phone number flow diagram provided in an embodiment of the present invention;
Fig. 5 is the structural schematic diagram of server provided in an embodiment of the present invention.
Specific embodiment
In view of the above-mentioned problems existing in the prior art, the embodiment of the invention provides a kind of information to push scheme, is related to width Push with business information, according to the Internet data and communicating data of mobile phone user, the broadband access for analyzing the mobile phone user is needed The case where asking, and registering this operator broadband by the mobile phone user and its relatives determines pair of push broadband services information As improving the accuracy of broadband services information push.The embodiment of the present invention is described in detail with reference to the accompanying drawing.
As shown in Figure 1, the embodiment of the present invention provides a kind of information-pushing method, the method is depended on to telecom operators The inquiry and analysis of the Internet data and communicating data and base station position information and broadband registration information of mobile phone user.
The Internet data of mobile phone user is stored in data server, can be stored as unit of day, as shown in table 1:
Table 1
The Internet data of mobile phone user includes the corresponding relationship of phone number, surf the Internet time started and area identification, in addition, It can also include online duration, uninterrupted, access IP, URL, the other informations such as discharge pattern, type of service.Area identification can LAC (Location Area Code, Location Area Code), cell ID (Cell ID) or base station number are thought, for indicating user The location of when net.
The communicating data of mobile phone user is stored in data server, can be stored as unit of day, as shown in table 2:
Table 2
The communicating data of mobile phone user includes the corresponding relationship of calling number, called number, the duration of call and area identification, It can also include the call time started.
Base station position information is as shown in table 3:
Table 3
Lac/cellid Longitude Latitude Location information description
1 65437/1232 116.12321 39.12212 Haidian District Chinese rose cell
2 17653/8767 116.7696 38.98678 Fengtai wealth mansion
3 36543/89876 116.11121 39.8790 Haidian People's University west
4 34234/1232 116.72346 38.9098 West city Xidan
5 56432/5467 116.12321 39.12212 Dongcheng Dongdan
6 56834/5987 116.97696 38.8678 *****
7 12354/3123 116.22341 38.92212 *****
8 789456/8701 116.1244 38.81678 *****
9 65437/3987 116.11211 39.2312 *****
10 65436/124 116.14496 38.18678 *****
Base station position information includes the corresponding relationship of area identification and position coordinates, can also include that location information describes, Position coordinates include longitude and latitude.
Broadband registration information is as shown in table 4:
Table 4
Broadband number Register subscriber phone number Location information description
1 1123212 186756XX43 Changping-Changping hotel
2 2321232 13100978XX Haidian Summer Palace west
3 2897656 15123XX121 Fengtai wealth mansion
4 3439873 13867XXX12 Haidian Tsinghua University west
5 4323322 158XX45653 West city Xidan cell
6 2311230 185453XX11 Dongcheng Dongdan mansion
7 1110999 15876XXX11 *****
8 2213211 13398XXX76 *****
9 9867800 18545XX097 *****
Broadband registration information includes the corresponding relationship in broadband number with phone number, can also include broadband present position Location information description, wherein phone number is the subscriber phone number for registering corresponding broadband.
The Internet data (table 1) and communicating data (table 2) of mobile phone user is with mobile phone user's internet behavior and call row For generation and be written in real time, base station position information (table 3) updates with the change that cell base station is disposed, broadband registration letter Breath (table 4) with broadband user registration, revocation behavior generation and update.
Following parameter is preset in server for pushing broadband services information:
1, first time period, first time period are the periods got home of coming off duty, and can be set to 17:00-20:00;
2, second time period, second time period are the periods after got home to before sleeping of coming off duty, and be can be set to:t-24:00, T belongs to first time period, at the beginning of mobile phone user's last time is surfed the Internet in first time period;
3, first threshold, for the position coordinates site0 and its relatives' phone number use as phone number user address The whether consistent judgment basis of family address position coordinates site0 ', it is preferred that first threshold can be set to 1km;
4, second threshold, for delimiting cell-phone number when determining the final position coordinates site0 in phone number user address Each sampled point site0 of code user address position coordinatesiRange, it is preferred that second threshold can be set to 1km;
5, third threshold value, for when determining the final position coordinates site0 in phone number user address, as judging hand Each sampled point site0 of machine number user address position coordinatesiWhether effective judgment basis, it is preferred that third threshold value can To be set as 70%;
6, the 4th threshold value, for as determine phone number user address position coordinates site0 whether sentencing using broadband Disconnected foundation, it is preferred that the 4th threshold value can be set to 70%;
7, the 5th threshold value, position coordinates site1 when for as phone number caller call are lived with phone number user The whether consistent judgment basis of location position coordinates site0, it is preferred that the 5th threshold value can be set to 2km;
8, the 6th threshold value, position coordinates site2 when for surfing the Internet as phone number with phone number user address The whether consistent judgment basis of position coordinates site0, it is preferred that the 6th threshold value can be set to 1h.
Information provided in an embodiment of the present invention push process is described in detail below in conjunction with Fig. 1.As shown in Figure 1, should Process includes the following steps:
Step 11, the communicating data and Internet data of phone number are obtained.
Step 12, judge the phone number user whether at home using width according to the communicating data and Internet data Band thens follow the steps 13 if using, and otherwise, terminates process.
Specifically, if the phone number user at home and be not used broadband, illustrate phone number user not Broadband use demand, then directly terminate process.If the phone number user uses broadband at home, the mobile phone can be determined The position coordinates in number user address, so that subsequent judgement uses (i.e. execution step 13).
The communicating data and Internet data of phone number are obtained, and, whether at home to judge the phone number user It is described in detail again using the specific implementation in broadband is subsequent.
Step 13, the position coordinates in phone number user address are determined.
It is described in detail again specifically, the calculating process of the position coordinates in phone number user address is subsequent.
Step 14, judge that whether registered operator broadband of the phone number thens follow the steps 15 if unregistered, Otherwise, broadband services information is not pushed to the phone number.
Specifically, if unregistered operator broadband of the phone number, needs to further determine that its relatives' cell-phone number Code, and further judgement (i.e. execution step 15 and its subsequent step) is done according to its relatives' phone number, if the phone number Registered operator broadband illustrates that the phone number user has used this operator broadband, then no longer pushes broadband to it Business information.
Step 15, relatives' phone number of the phone number is determined.
Specifically, can determine whether the phone number has been associated with relatives by inquiring the user property of the phone number Phone number, if finding that the phone number has been associated with relatives' phone number by the user property for inquiring the phone number, Relatives' phone number can be directly acquired.If finding the not associated parent of the phone number by the user property for inquiring the phone number Belong to phone number, then can determine its relatives' phone number according to the call-information of the phone number.Relatives' phone number is really Determine that process is subsequent to be described in detail again.
Step 16, according to relatives' phone number, alternatively, relatives' phone number and the phone number user live The position coordinates of location judge whether to push broadband services information to the phone number.
Specifically, after determining relatives' phone number of the phone number, further according to relatives' phone number, Alternatively, the position coordinates of relatives' phone number and phone number user address, judge whether to the phone number The process of broadband services information is pushed, it is subsequent to be described in detail in conjunction with attached drawing 2.
11-16 can be seen that the Internet data and communicating data that the present invention passes through analysis mobile phone user through the above steps, It determines the mobile phone user for having broadband access demand, is judging the mobile phone user unregistered the case where using this operator broadband Under, further determine that its relatives' phone number, and according to relatives' phone number or relatives' phone number and the cell-phone number The position coordinates in code user address judge whether to push broadband services information, so that it is determined that going out to push pair of broadband services information As improving the accuracy of information push, realizing to there is broadband use demand and the mobile phone user in this operator broadband is not used The recommendation of broadband set meal is carried out, operator cost is reduced.
Further, after judging whether to push broadband services information to the phone number, the method may be used also To include the following steps:
Step 17, the phone number for counting broadband services information to be pushed, to the hand of the broadband services information to be pushed Machine number pushes broadband services information.
In order to guarantee to push effect, the priority of the phone number of broadband services information to be pushed can also be determined, preferentially The calculation of grade is subsequent to be described in detail again.
It below in conjunction with Fig. 2, is described in detail according to relatives' phone number, alternatively, relatives' phone number and described The position coordinates in phone number user address, judge whether the process of pushed information.The process includes the following steps:
Step 21, judge whether relatives' phone number is this Service Dialing Numbers, if so, 22 are thened follow the steps, otherwise, Execute step 24.
Step 22, the position coordinates site0 ' in relatives' phone number user address is determined.
Specifically, if judging, relatives' phone number is this Service Dialing Numbers, which can also be executed Above-mentioned steps 11-16, correspondingly, the calculating process of the position coordinates site0 ' in the relatives phone number user address and step 13 It is identical, it is subsequent to be described in detail again.
Step 23, judge whether the distance between site0 ' and site0 are less than preset first threshold, if less than the first threshold Value, thens follow the steps 24, otherwise, pushes broadband services information to the phone number.
Specifically, if the distance between site0 ' and site0 are less than first threshold, it is believed that relatives' phone number is used Family address is identical as phone number user address, i.e. phone number user and the relatives phone number user lives in one It rises, then further judges whether registered operator broadband of relatives' phone number (i.e. execution step 24).
If the distance between site0 ' and site0 are greater than or equal to first threshold, illustrate that the relatives phone number user lives Location is different from phone number user address, i.e., phone number user does not live together with relatives' phone number user. That is, the phone number and unregistered operator broadband, the relatives of phone number user are this provider customer, But it is not lived together with phone number user, in such a case, it is possible to directly push broadband to the phone number Business information.This operator broadband whether is registered as the relatives, and whether to the relatives pushes broadband services information, Process judgement is then pushed by the information for relatives' phone number.
Step 24, whether registered operator broadband of relatives' phone number is judged, if registered, not to described Phone number pushes broadband services information;Otherwise, broadband services information is pushed to the phone number.
Specifically, if registered operator broadband of relatives' phone number, there are two kinds of situations, the first situations: Relatives' phone number is not this Service Dialing Numbers, but registered operator broadband of relatives' phone number, that is, It says, which can usable be the broadband that relatives' phone number is the phone number user's registration.Second situation:It is described Relatives' phone number is this Service Dialing Numbers, which lives together with the phone number user, and Registered operator broadband of relatives' phone number.For above-mentioned two situations, all no longer pushed to the phone number wide Band business information.
If unregistered operator broadband of relatives' phone number illustrates the phone number user in the position site0 Using broadband, and its own and unregistered operator broadband, relatives are non-Service Dialing Numbers and and unregistered operation Quotient broadband, such case are likely to phone number user and other operator broadbands are used, therefore, to the cell-phone number Code push broadband services information, so as to be striven for as this operator broadband user.
Below in step 11-12, judge that the phone number is used according to the communicating data of phone number and Internet data Whether family is described in detail using the process in broadband at home, which includes:
Step 111, choose n working day, acquisition phone number in i-th of workaday preset first time period most Afterwards at the beginning of primary online, and according to the time started, determine that the position in phone number user address is sat respectively Mark site0i, (i=1,2 ..., n), n is the integer greater than 1.N working day continuously can be chosen or randomly select, and n is Integer greater than 1, it is preferred that n>10.
The address of user is determined by then passing through the case where next period mobile phone user to get home of analysis surfs the Internet, therefore, Can choose workaday surfing Internet with cell phone data sampling, working day, the probability that user normally goes home was bigger for holiday, Sampled result is more acurrate.
Specifically, in conjunction with the surfing Internet with cell phone data on some day (i-th of working day), can determine in the following manner The position coordinates in phone number user address:According to the phone number inquiry table 1, the mobile phone in first time period is determined At the beginning of number last time is surfed the Internet and corresponding area identification, and according to the area identification inquiry table 3, determine described in The address position coordinates site0 of phone number useri
Step 112, communicating data and upper netting index of the phone number in i-th of workaday second time period are obtained According to.
Specifically, the initial time of second time period is the time started.The hand can be obtained from table 2 and table 1 Communicating data and Internet data of the machine number in second time period.
Since unitary sampling error is larger, for a phone number, it will usually which multiple repairing weld acquires More days communicating datas and Internet data, comprehensive more days communicating datas and Internet data judge whether to meet at home using width The Rule of judgment of band.
Step 113, judge communicating data and upper netting index of the phone number in i-th of workaday second time period According to whether meeting and using one of the Rule of judgment in broadband at home, if satisfied, then follow the steps 114, otherwise, i=i+1.
Specifically, if communicating data and Internet data of the phone number in i-th of workaday second time period Meet one of the Rule of judgment for using broadband at home, then counter m adds 1, and carries out next workaday sample detecting.If It is wide that communicating data and Internet data of the phone number in i-th of workaday second time period are unsatisfactory for the position site0 Band uses Rule of judgment, then carries out next workaday sample detecting, i.e. i=i+1.
Specifically, the position site0 broadband may include using Rule of judgment:
(1) phone number is without communicating data, and without Internet data.Such case refers to do not have after mobile phone user to family There is call, and surfed the Internet by broadband access wifi, no longer generation surfing Internet with cell phone flow.
(2) when the phone number has caller communicating data and without Internet data, when the phone number caller is conversed Position coordinates site1 and the distance between the site0 be less than preset 5th threshold value.Such case refers to, mobile phone user After getting home, if there is caller call, talking position should be exactly address position, or near the position of address.
(3) described when the online duration of the phone number is less than preset 6th threshold value and dereliction communicating data The distance between position coordinates site2 and the site0 when phone number is surfed the Internet are less than preset 5th threshold value.Such case Refer to, after mobile phone user to family, outer again may go out nearby to handle affairs, for example, removing supermarket shopping, dereliction is called in the process Words, but have online.Since the mobile phone user has left the broadband wifi coverage area in its dwelling, the Internet data of the mobile phone user It generates again, but this outgoing distance will not be too far, the outgoing time will not be too long.
(4) when the online duration of the phone number is less than the 6th threshold value and has caller communicating data, the hand The distance between position coordinates site1 and the site0 when machine number caller is conversed are less than the 5th threshold value, and the hand The distance between position coordinates site2 and the site0 when machine number is surfed the Internet are less than the 5th threshold value.Such case is Refer to, after mobile phone user to family, outer again may go out nearby to handle affairs, in the process, existing caller call has online again, goes out Distance will not be too far, and the outgoing time will not be too long.
Step 114, m=m+1, i=i+1.Wherein, the initial value of m is 0.
It further, further include following step after completing the described n workaday judgement using broadband at home Suddenly:
Step 115, the first ratio α, α=m/n is calculated.
Step 116, α is compared with preset 4th threshold value, if α is greater than the 4th threshold value, judges the cell-phone number Code user uses broadband at home, can execute step 13.If α is less than or equal to the 4th threshold value, illustrate that the phone number is used Family does not use the demand in broadband at home, terminates process, does not push broadband services information to the phone number.
Below in step 13, according to site0iDetermine the stream of the position coordinates site0 in phone number user address Journey is described in detail, and the process includes:
131, determine m site0iMidpoint, and be radius by the center of circle, preset second threshold of the midpoint, formed Border circular areas counts the site0 within the scope of the border circular areasiQuantity p.
The n site0 obtained according to step 111i, determine n site0iMidpoint coordinate, midpoint coordinate Calculation method belongs to the prior art, and details are not described herein.Using the midpoint determined as the center of circle, second threshold (such as 1km) For radius, border circular areas is formed, statistics falls into the site0 within the scope of the border circular areasiQuantity p.If site0iIn the circle In regional scope, then illustrate that the sampled result and other sampled result difference are little, the sampled result is relatively accurate.If site0iOutside the border circular areas range, then illustrate that the sampled result and most of sampled result difference are larger, may be erroneous detection The case where.
Step 132, the first ratio beta, β=p/n are calculated.
Step 133, β is compared with preset third threshold value, if β is greater than third threshold value, is executed less than 134, otherwise, Terminate process.
Specifically, illustrating that significant percentage of sampled result difference is little if β is greater than third threshold value, falling into the circle Each site0 in regional scopeiEffectively, then by these site0i(fall into the site0 within the scope of the border circular areasi) in Final position coordinate site0 of the heart position as phone number user address.
If β is less than or equal to third threshold value, illustrate site0iSampled result inaccuracy, can not be as calculating the mobile phone The foundation of the final position coordinate site0 in number user address, then terminating process (terminates to judge whether the phone number Push the process of broadband services information push).
Step 134, each site0 within the scope of the border circular areas is determinediCenter, the position coordinates at the center are institute State the position coordinates site0 in phone number user address.
Further, in step 111, in the position coordinates site0 for determining phone number user addressiLater, Site0 can also be calculatediVariance γ.
In step 17, can be according to the first ratio α, the descending order of the second ratio beta and γ, it will be wait push The phone number of broadband services information sorts, so that it is determined that push priority, and according to the sequence, successively to use it is described to The mobile terminal for pushing the phone number of broadband services information pushes broadband services information.
Specifically, the phone number of the broadband services information to be pushed can be arranged from big to small according to the first ratio α Sequence;If α is identical, according to the second ratio beta, from big to small by the phone number of the broadband services information to be pushed with identical α Sequence;If β is identical, according to γ, the phone number of the broadband services information to be pushed with identical β is sorted from big to small, So that it is determined that going out the push sequence of the phone number of broadband services information to be pushed.
Below in conjunction with Fig. 3 and Fig. 4, the process for determining relatives' phone number is described in detail.As shown in figure 3, mobile phone user A, B, C, D, E, F, X, the unidirectional connection between mobile phone user indicate the direction of caller call, for example, the unidirectional connection expression E of E to X Caller call is initiated to X.Both expressions that is bi-directionally connected between mobile phone user initiate caller call to other side, then the two is phase Know user, that is to say, that exist simultaneously mutual caller and incoming call number between two phone numbers of acquainted users each other According to.If being acquainted users between each mobile phone user, one of mobile phone user is that the common acquaintance of other mobile phone users is used Family.For example, X and A, B, C are acquainted users, and B and C are also acquainted users, then B is the common acquainted users of X and C, meanwhile, C is also the common acquainted users of B and X.
Mobile phone user and its relatives should be the higher acquainted users of cohesion, and cohesion can be by between mobile phone user Communicating data reflection, for example, the cohesion between acquainted users can pass through talk times, the duration of call, common acquaintance Number of users is measured, and the acquainted users quantity that talk times are more, the duration of call is longer, common is more, then cohesion is higher.
Below in conjunction with Fig. 3 and Fig. 4, the process for determining relatives' phone number is described in detail, as shown, the process includes:
Step 41, in preset duration, the acquainted users phone number of the phone number is determined.
Preferably, preset duration can be set to 1 month, obtain the communicating data of some phone number x in one-month period (i.e. table 2) determines acquainted users phone number a, b, c of phone number x according to calling number, called number in table 2.
Step 42, the common acquainted users quantity between the phone number and its acquainted users phone number is determined.
Specifically, acquainted users common between phone number x and phone number a, b, c are b and c, therefore, phone number Common acquainted users quantity is 0 between x and its acquainted users phone number a, phone number x and its acquainted users phone number Common acquainted users quantity is 1 (i.e. mobile phone user C) between b, between phone number x and its acquainted users phone number a altogether Same acquainted users quantity is 1 (i.e. mobile phone user B).
Step 43, according between the phone number and its acquainted users phone number talk times, the duration of call and Common acquainted users quantity, determines the cohesion of the phone number Yu each acquainted users phone number.
Specifically, obtaining the call time between phone number x and its acquainted users phone number a, b, c respectively according to table 2 The several and duration of call, and respectively according to the talk times between phone number x and its acquainted users phone number a, the duration of call With common acquainted users quantity, talk times, the duration of call between phone number x and its acquainted users phone number b and altogether Talk times, the duration of call and common phase with acquainted users quantity, between phone number x and its acquainted users phone number c Know number of users, determines the cohesion of phone number x Yu each acquainted users phone number a, b, c.
Preferably, the cohesion Q of two acquainted users phone numbers can be calculated by the following formula:
Wherein, talk times of the s between described two acquainted users phone numbers;T is described two acquainted users hands The duration of call between machine number;R common acquainted users quantity between described two acquainted users phone numbers.
According to above-mentioned formula, cohesion Qa, the hand of phone number x Yu acquainted users phone number a can be calculated separately out The cohesion Qb and phone number x of machine number x and acquainted users phone number b and the cohesion of acquainted users phone number c Qc。
Step 44, according to the cohesion of the phone number and each acquainted users phone number, from the phone number In each acquainted users phone number, relatives' phone number of the phone number is determined.
Specifically, Qa, Qb, Qc are sorted from large to small, determine cohesion it is maximum one or cohesion it is biggish several Relatives phone number of a acquainted users phone number as the phone number.For example, if Qc>Qb>Qa can then be determined and be sold Relatives' phone number c and b of machine number x.
It preferably, can be by presetting the threshold number of relatives' phone number, alternatively, presetting the threshold value of cohesion to determine The final amt of relatives' number.
Based on the same technical idea, the embodiment of the present invention also provides a kind of server, as shown in figure 5, the server can To include:Obtain module 501, judgment module 502 and processing module 503.
It obtains module 501 to be used for, obtains the communicating data and Internet data of phone number.
Judgment module 502 is used for, and the communicating data and Internet data got according to acquisition module 501 judges the mobile phone Whether number user uses broadband at home;And judge whether registered operator broadband of the phone number;And The relatives' phone number determined according to the processing module, alternatively, relatives' phone number and the phone number user The position coordinates in address judge whether to push broadband services information to the phone number.
Processing module 503 is used for, when the judgment module 502 judges that the phone number user uses broadband at home When, determine the position coordinates in phone number user address;And when the judgment module 502 judges the cell-phone number When unregistered operator broadband of code, relatives' phone number of the phone number is determined.
Preferably, judgment module 502 is specifically used for, and judges whether relatives' phone number is this Service Dialing Numbers, if Be, it is determined that the position coordinates site0 ' in relatives' phone number user address, and judge between site0 ' and site0 away from From whether less than preset first threshold;If relatives' phone number is not this Service Dialing Numbers, alternatively, site0 ' with The distance between site0 is less than first threshold, then whether registered operator broadband of relatives' phone number is judged, if Registration does not then push broadband services information to the phone number;Otherwise, broadband services information is pushed to the phone number; If the distance between site0 ' and site0 are greater than or equal to first threshold, broadband services information is pushed to the phone number.
Preferably, processing module 503 is specifically used for, and in preset duration, determines the acquainted users hand of the phone number Machine number exists simultaneously mutual caller and incoming call data each other between the two of acquainted users phone number;Determine institute State the common acquainted users quantity between phone number and its acquainted users phone number;According to the phone number and its acquaintance Talk times, the duration of call and common acquainted users quantity between subscriber phone number, determine the phone number and each phase Know the cohesion of subscriber phone number;According to the cohesion of the phone number and each acquainted users phone number, from the hand In each acquainted users phone number of machine number, relatives' phone number of the phone number is determined.
Preferably, it obtains module 501 to be specifically used for, chooses n working day, it is workaday at i-th to obtain phone number At the beginning of last time is surfed the Internet in preset first time period;And to obtain the phone number workaday at i-th Communicating data and Internet data in second time period, wherein the initial time of second time period is the time started.
Processing module 503 is specifically used for, and at the beginning of getting according to the acquisition module, determines the mobile phone respectively The position coordinates site0 in number user addressi, (i=1,2 ..., n), n is the integer greater than 1.
Judgment module 502 is specifically used for, and judges call of the phone number in i-th of workaday second time period Whether data and Internet data meet one of the Rule of judgment for using broadband at home, if satisfied, then m=m+1, i=i+1, m's Initial value is 0;And after completing the described n workaday judgement using broadband at home, calculate the first ratio α, α =m/n, and α is compared with preset 4th threshold value, if α is greater than the 4th threshold value, judge that the phone number user exists Broadband is used in family.
Wherein, described to include using the Rule of judgment in broadband at home:
The phone number is without communicating data, and without Internet data;
When the phone number has caller communicating data and position when without Internet data, when the phone number caller is conversed Set coordinate site1iWith the site0iThe distance between be less than preset 5th threshold value;
When the online duration of the phone number is less than preset 6th threshold value and dereliction communicating data, the mobile phone Position coordinates site2 when number is surfed the InternetiWith the site0iThe distance between be less than preset 5th threshold value;
When the online duration of the phone number is less than the 6th threshold value and has caller communicating data, the cell-phone number Position coordinates site1 when code caller calliWith the site0iThe distance between be less than the 5th threshold value, and the mobile phone Position coordinates site2 when number is surfed the InternetiWith the site0iThe distance between be less than the 5th threshold value.
Preferably, processing module 503 is specifically used for, and determines m site0iMidpoint, and using the midpoint as the center of circle, pre- If second threshold be radius, form border circular areas, count site0 within the scope of the border circular areasiQuantity p, and count Calculate the first ratio beta, β=p/n;And β compares with preset third threshold value, if β is greater than third threshold value, it is determined that in institute State each site0 within the scope of border circular areasiCenter, the position coordinates at the center are the position in phone number user address Coordinate site0.
Further, the server further includes pushing module 504.
Processing module 503 is also used to, in the position coordinates site0 for determining phone number user addressiLater, it calculates site0iVariance γ;And it determines whether to push broadband services information to the phone number in the judgment module 502 Later, the phone number for counting broadband services information to be pushed, according to the first ratio α, the second ratio beta and γ from greatly to Small sequence sorts the phone number of broadband services information to be pushed.
Pushing module 504 is used for, according to the sequence that processing module 503 is determined, successively to using the broadband to be pushed The mobile terminal of the phone number of business information pushes broadband services information.
It is understood that the principle that embodiment of above is intended to be merely illustrative of the present and the exemplary implementation that uses Mode, however the present invention is not limited thereto.For those skilled in the art, essence of the invention is not being departed from In the case where mind and essence, various changes and modifications can be made therein, these variations and modifications are also considered as protection scope of the present invention.

Claims (8)

1. a kind of information-pushing method, which is characterized in that the method includes:
The communicating data and Internet data of phone number are obtained, and the mobile phone is judged according to the communicating data and Internet data Whether number user uses broadband at home;
If using, it is determined that the position coordinates site0 in phone number user address;
Judge whether registered operator broadband of the phone number, if registered, is not pushed to the phone number wide Band business information;If unregistered, it is determined that relatives' phone number of the phone number;
Judge whether relatives' phone number is this Service Dialing Numbers, if so, determining that relatives' phone number user lives The position coordinates site0 ' of location, and judge the position coordinates site0 ' and the cell-phone number in relatives' phone number user address Whether the distance between the position coordinates site0 in code user address is less than preset first threshold;
If relatives' phone number is not this Service Dialing Numbers, alternatively, the distance between site0 ' and site0 are less than the first threshold Value, then judge that whether registered operator broadband of relatives' phone number does not push away if registered to the phone number Send broadband services information;Otherwise, broadband services information is pushed to the phone number;
If the distance between site0 ' and site0 are greater than or equal to first threshold, broadband services is pushed to the phone number Information.
2. the method as described in claim 1, which is characterized in that relatives' phone number of the determination phone number, tool Body includes:
In preset duration, the acquainted users phone number of the phone number is determined, each other the two of acquainted users cell-phone number Mutual caller and incoming call data are existed simultaneously between code;
Determine the common acquainted users quantity between the phone number and its acquainted users phone number;
According to talk times, the duration of call and the common acquainted users between the phone number and its acquainted users phone number Quantity determines the cohesion of the phone number Yu each acquainted users phone number;
According to the cohesion of the phone number and each acquainted users phone number, from each acquainted users hand of the phone number In machine number, relatives' phone number of the phone number is determined.
3. the method according to claim 1, which is characterized in that the acquisition phone number communicating data and online Data, and judge whether the phone number user uses broadband at home according to the communicating data and Internet data, specifically Including:
N working day is chosen, obtains what phone number was surfed the Internet for the last time in i-th of workaday preset first time period Time started, and according to the time started, the position coordinates site0 in phone number user address is determined respectivelyi, (i= 1,2 ..., n), n is the integer greater than 1;
Obtain communicating data and Internet data of the phone number in i-th of workaday second time period, wherein second The initial time of period is the time started;
Judge whether communicating data and Internet data of the phone number in i-th of workaday second time period meet One of the Rule of judgment in broadband is used in family, if satisfied, then m=m+1, i=i+1, the initial value of m is 0;
After completing the n workaday judgements using broadband at home, the first ratio α, α=m/n is calculated, and by α Compared with preset 4th threshold value, if α is greater than the 4th threshold value, judge that the phone number user uses width at home Band;
Wherein, described to include using the Rule of judgment in broadband at home:
The phone number is without communicating data, and without Internet data;
When the phone number has caller communicating data and when without Internet data, the position when phone number caller is conversed is sat Mark site1iWith the site0iThe distance between be less than preset 5th threshold value;
When the online duration of the phone number is less than preset 6th threshold value and dereliction communicating data, the phone number Position coordinates site2 when onlineiWith the site0iThe distance between be less than preset 5th threshold value;
When the online duration of the phone number is less than the 6th threshold value and has caller communicating data, the phone number master It is called position coordinates site1 when wordsiWith the site0iThe distance between be less than the 5th threshold value, and the phone number Position coordinates site2 when onlineiWith the site0iThe distance between be less than the 5th threshold value.
4. method as claimed in claim 3, which is characterized in that the position coordinates in determination phone number user address Site0 is specifically included:
Determine m site0iMidpoint, and be radius by the center of circle, preset second threshold of the midpoint, form border circular areas, Count the site0 within the scope of the border circular areasiQuantity p, and calculate the first ratio beta, β=p/n;
β is compared with preset third threshold value, if β is greater than third threshold value, it is determined that each within the scope of the border circular areas site0iCenter, the position coordinates at the center are the position coordinates site0 in phone number user address.
5. a kind of server, which is characterized in that including:Obtain module, judgment module and processing module;
It obtains module to be used for, obtains the communicating data and Internet data of phone number;
Judgment module is used for, and the communicating data and Internet data got according to acquisition module judges that the phone number user is It is no to use broadband at home;And judge whether registered operator broadband of the phone number;And according to the place Relatives' phone number that reason module is determined, alternatively, the position of relatives' phone number and phone number user address Coordinate judges whether to push broadband services information to the phone number;And judge whether relatives' phone number is this Service Dialing Numbers if so, determining the position coordinates site0 ' in relatives' phone number user address, and judge the relatives Between the position coordinates site0 ' in phone number user address and the position coordinates site0 in phone number user address away from From whether be less than preset first threshold, if relatives' phone number is not this Service Dialing Numbers, alternatively, site0 ' with The distance between site0 is less than first threshold, then whether registered operator broadband of relatives' phone number is judged, if Registration does not then push broadband services information to the phone number, otherwise, pushes broadband services information to the phone number; If the distance between site0 ' and site0 are greater than or equal to first threshold, broadband services information is pushed to the phone number;
Processing module is used for, and when the judgment module judges that the phone number user uses broadband at home, determines institute State the position coordinates site0 in phone number user address;And when the judgment module judges that the phone number is registered When this operator broadband, then broadband services information is not pushed to the phone number;When the judgment module judges the hand When unregistered operator broadband of machine number, relatives' phone number of the phone number is determined.
6. server as claimed in claim 5, which is characterized in that the processing module is specifically used for, in preset duration, really The acquainted users phone number of the fixed phone number, exists simultaneously between the two of acquainted users phone number mutual each other Caller and incoming call data;Determine the common acquainted users number between the phone number and its acquainted users phone number Amount;According to talk times, the duration of call and the common acquainted users between the phone number and its acquainted users phone number Quantity determines the cohesion of the phone number Yu each acquainted users phone number;It is used according to the phone number and each acquaintance The cohesion of family phone number determines the phone number from each acquainted users phone number of the phone number Relatives' phone number.
7. such as the described in any item servers of claim 5-6, which is characterized in that the acquisition module is specifically used for, and chooses n Working day, at the beginning of acquisition phone number is surfed the Internet for the last time in i-th of workaday preset first time period;With And obtain communicating data and Internet data of the phone number in i-th of workaday second time period, wherein second The initial time of period is the time started;
The processing module is specifically used for, and at the beginning of getting according to the acquisition module, determines the cell-phone number respectively The position coordinates site0 in code user addressi, (i=1,2 ..., n), n is the integer greater than 1;
The judgment module is specifically used for, and judges call number of the phone number in i-th of workaday second time period According to one of the Rule of judgment for using broadband at home whether is met with Internet data, if satisfied, then m=m+1, i=i+1, m's is first Initial value is 0;And after completing the described n workaday judgement using broadband at home, the first ratio α, α of calculating= M/n, and α is compared with preset 4th threshold value, if α is greater than the 4th threshold value, judge that the phone number user is in It is middle to use broadband;
Wherein, described to include using the Rule of judgment in broadband at home:
The phone number is without communicating data, and without Internet data;
When the phone number has caller communicating data and when without Internet data, the position when phone number caller is conversed is sat Mark site1iWith the site0iThe distance between be less than preset 5th threshold value;
When the online duration of the phone number is less than preset 6th threshold value and dereliction communicating data, the phone number Position coordinates site2 when onlineiWith the site0iThe distance between be less than preset 5th threshold value;
When the online duration of the phone number is less than the 6th threshold value and has caller communicating data, the phone number master It is called position coordinates site1 when wordsiWith the site0iThe distance between be less than the 5th threshold value, and the phone number Position coordinates site2 when onlineiWith the site0iThe distance between be less than the 5th threshold value.
8. server as claimed in claim 7, which is characterized in that the processing module is specifically used for, and determines m site0i's Midpoint, and be radius by the center of circle, preset second threshold of the midpoint, border circular areas is formed, is counted in the border circular areas Site0 in rangeiQuantity p, and calculate the first ratio beta, β=p/n;And β compares with preset third threshold value, If β is greater than third threshold value, it is determined that each site0 within the scope of the border circular areasiCenter, the position coordinates at the center are The position coordinates site0 in phone number user address.
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