CN105049890A - New advertisement push method and device - Google Patents
New advertisement push method and device Download PDFInfo
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- CN105049890A CN105049890A CN201510391931.3A CN201510391931A CN105049890A CN 105049890 A CN105049890 A CN 105049890A CN 201510391931 A CN201510391931 A CN 201510391931A CN 105049890 A CN105049890 A CN 105049890A
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- advertisement
- new advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26291—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for providing content or additional data updates, e.g. updating software modules, stored at the client
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a new advertisement push method. The new advertisement push method is used for a server. The push method comprises steps: advertisements meeting the keywords are searched regularly according to preset advertisement keywords, the obtained advertisements meeting the keywords after search are compared with a preset advertisement database, and therefore a new advertisement is obtained; description information of the obtained new advertisement after search is sent to a client of an enterprise correlative to products of the new advertisement, an instruction of the client of the enterprise is received, and the new advertisement appointed by the instruction is added into a program list and is played. Furthermore, the invention also discloses a new advertisement push device based on the above new advertisement push method and applied in a server.
Description
Technical field
The present invention relates to multimedia technology field, particularly relate to a kind of method for pushing and device of new advertisement.
Background technology
In television broadcasting, advertisement is that TV station obtains an important means of profit, and TV station is in order to obtain profit more, and the advertising programme intercutted in TV programme also gets more and more.But there is clear stipulaties in country to the reproduction time of television advertising and play content thereof etc., therefore before TV station starts broadcasting, all can have the relevant examination & verification to advertisement.But along with developing rapidly of the Internet, huge netizen's scale attracts increasing advertiser and attentiveness is turned to web advertisement market, the quantity sharp increase of the web advertisement.
Therefore, how effectively to utilize the Internet to carry out advertisement pushing and become the current technical issues that need to address.
Summary of the invention
The invention provides a kind of method for pushing and device of new advertisement, in order to realize effectively utilizing the Internet to carry out the object of advertisement pushing.
The invention provides a kind of method for pushing of new advertisement, it is for server, and comprises:
Meet the advertisement of this keyword according to the advertisement keyword periodic search preset, and the advertisement meeting keyword this search obtained compares with the advertisement base pre-set, thus obtain new advertisement;
The descriptor of searching for the new advertisement obtained is sent to the client of the enterprise that the product of advertisement new for this is relevant;
Receive the instruction of the client of described enterprise, and the new advertisement of this instruction being specified joins in programme and plays.
Further, in an embodiment of the present invention, the descriptor of described new advertisement search obtained sends to the method for the client of the relevant enterprise of the product of advertisement new for this to comprise:
Judge the product type of this new advertisement;
The ID of relevant enterprise is searched in the product library preset.
Further, in an embodiment of the present invention, the method for searching the ID of relevant enterprise in the described product library presetting comprises:
Search the enterprise ID of the product same industry of new advertisement with this.
Further, in an embodiment of the present invention, the method for searching the ID of relevant enterprise in the described product library presetting comprises:
Search the manufacturing enterprise ID of the auxiliary products of the product of this new advertisement.
Further, in an embodiment of the present invention, the descriptor of described new advertisement comprises: the title of new advertisement, the first broadcast time, playing duration, broadcasting area, play the period and play in frequency one or more.
Further, in an embodiment of the present invention, described new advertisement of this instruction being specified joins in programme the method carrying out playing and comprises:
The new advertisement of searching this instruction and specifying is prestored the storehouse of the advertisement of not issuing from server.
Further, in an embodiment of the present invention, described new advertisement of this instruction being specified joins in programme the method carrying out playing and comprises:
The new advertisement that this instruction receiving the client upload of described enterprise is specified.
Further, in an embodiment of the present invention, described new advertisement of this instruction being specified also comprises step after joining in programme and playing:
Receive the renewal instruction of client, and adjust the broadcasting of the new advertisement in programme according to renewal instruction.
The present invention also provides a kind of pusher of new advertisement, and it is for server, and comprises: a search module, a data obtaining module, an analysis module, a pushing module, a memory module and a control module:
Described search module, for storing the advertisement keyword preset, and in the advertisement base pre-set, the advertisement meeting this keyword is regularly searched for according to this advertisement keyword preset, and the advertisement meeting keyword this search to be obtained compares with the advertisement base pre-set, thus obtain new advertisement;
Described data obtaining module, for obtaining the descriptor of the new advertisement that described search module obtains;
Described analysis module, for judging the product type of the new advertisement that described search module obtains, and according to the product library preset, searches the ID of relevant enterprise;
Described pushing module, the descriptor for the new advertisement obtained by described data obtaining module is pushed to the client of the relevant enterprise that described analysis module is determined;
Described memory module, for prestoring the advertisement of the advertisement of not issuing in advance or the client upload storing described enterprise in time;
Described control module, for receiving the instruction from client, and to join corresponding new advertisement in programme according to instruction and plays.
Further, in an embodiment of the present invention, the pusher of described new advertisement also comprises: a receiver module, and this receiver module is for receiving the new advertisement of the client upload of described enterprise.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the flow chart of the method for pushing of a kind of new advertisement in one embodiment of the invention; And
Fig. 2 is the structural representation of the pusher of a kind of new advertisement in one embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
Figure 1 shows that a kind of flow chart being applied to the method for pushing of the new advertisement of server in one embodiment of the invention, the method comprises the following steps:
Step S11, meets the advertisement of this keyword according to the advertisement keyword periodic search preset, and the advertisement meeting keyword this search obtained compares with the advertisement base pre-set, thus obtains new advertisement;
Step S12, sends to the client of the enterprise that the product of advertisement new for this is relevant by the descriptor of searching for the new advertisement obtained; And
Step S13, receives the instruction of the client of described enterprise, and the new advertisement of this instruction being specified joins in programme and plays.
In described step S11, the keyword that the advertisement keyword preset can prestore for server also can for the keyword received from client.This keyword at least comprises the title of advertisement, the mobile phone of such as certain brand.
In described step S12, the descriptor of described new advertisement comprises: the title of new advertisement, the first broadcast time, playing duration, broadcasting area, play the period and play in frequency one or more.The step of the descriptor of this new advertisement of an acquisition also should be comprised before being appreciated that described step S12.
Preferably, the descriptor of described new advertisement search obtained sends to the method for the client of the relevant enterprise of the product of advertisement new for this to comprise:
Step S121, judges the product type of this new advertisement;
Step S122, searches the ID of relevant enterprise in the product library preset; And
Step S123, sends to the client of the ID of the above-mentioned relevant enterprise found of application by the descriptor of searching for the new advertisement obtained.
In described step S122, the method for searching the ID of relevant enterprise in the described product library presetting comprises: the enterprise ID searching the product same industry of new advertisement with this.Such as, this new advertisement is Yoghourt, then the enterprise of the product same industry of new advertisement is other dairy enterprises with this.
Or in described step S122, the method for searching the ID of relevant enterprise in the described product library presetting comprises: the manufacturing enterprise ID searching the auxiliary products of the product of this new advertisement.Such as, this new advertisement is mobile phone or panel computer, then the manufacturing enterprise of the auxiliary products of the product of this new advertisement is the manufacturing enterprise of mobile phone or tablet computer protective sleeve or pad pasting.
Be appreciated that the form descriptor of searching for the new advertisement obtained being sent to the client of the enterprise that the product of advertisement new for this is relevant can be one or more in the forms such as webpage, mail, note and micro-letter.
In described step S13, the instruction of the client of the described enterprise received comprises: the new advertised name of specifying, the first broadcast time, play area, play the period and play in frequency one or more.
Described new advertisement of this instruction being specified joins in programme the method carrying out playing: prestore the storehouse of the advertisement of not issuing the new advertisement of searching this instruction and specifying from server, or the new advertisement that this instruction of client upload receiving described enterprise is specified.
Further, described new advertisement of this instruction being specified also comprises step after joining in programme and playing: the renewal instruction receiving client, and adjusts the broadcasting of the new advertisement in programme according to renewal instruction.Be appreciated that the renewal instruction of the client received comprises: the new advertisement changed in whole programme plays area, play the period and play in frequency one or more.
Corresponding to the method for pushing being applied to a kind of new advertisement of server in above-described embodiment, the present invention also provides a kind of pusher being applied to the new advertisement of server.Be illustrated in figure 2 the structural representation being applied to the pusher of the new advertisement of server in one embodiment of the invention, it comprises: search module 21, data obtaining module 22, analysis module 23, pushing module 24, memory module 25 and control module 26.
Described search module 21, for storing the advertisement keyword preset, and in the advertisement base pre-set, the advertisement meeting this keyword is regularly searched for according to this advertisement keyword preset, and the advertisement meeting keyword this search to be obtained compares with the advertisement base pre-set, thus obtain new advertisement.
Described data obtaining module 22, for obtaining the descriptor of the new advertisement that described search module 21 obtains.
Described analysis module 23, for judging the product type of the new advertisement that described search module 21 obtains, and according to the product library preset, searches the ID of relevant enterprise.
Described pushing module 24, the descriptor for the new advertisement obtained by described data obtaining module 22 is pushed to the client of the relevant enterprise that described analysis module 23 is determined.
Described memory module 25, for prestoring the advertisement of the advertisement of not issuing in advance or the client upload storing described enterprise in time.
Described control module 26, for receiving the instruction from client, and to join corresponding new advertisement in programme according to instruction and plays.
Further, the pusher of described new advertisement also comprises: a receiver module, and this video reception module is for receiving the advertisement of the client upload of described enterprise.This receiver module can be one or more in video reception module, picture receiver module and received text module.
The method of work of the pusher of above-mentioned new advertisement comprises: described search module 21 meets the advertisement of this keyword according to the advertisement keyword periodic search preset, and the advertisement meeting keyword this search obtained compares with the advertisement base pre-set, thus obtain new advertisement; Described data obtaining module 22 obtains the descriptor of this new advertisement; Described analysis module 23 judges the product type of described new advertisement, and according to the product library preset, searches the ID of relevant enterprise; The descriptor of searching for the new advertisement obtained is sent to the client of the enterprise that the product of advertisement new for this is relevant by described pushing module 24; And described control module 26 receives the instruction of the client of described enterprise, and the new advertisement of this instruction being specified joins in programme and plays.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for pushing for new advertisement, is characterized in that, for server, comprising:
Meet the advertisement of this keyword according to the advertisement keyword periodic search preset, and the advertisement meeting keyword this search obtained compares with the advertisement base pre-set, thus obtain new advertisement;
The descriptor of searching for the new advertisement obtained is sent to the client of the enterprise that the product of advertisement new for this is relevant;
Receive the instruction of the client of described enterprise, and the new advertisement of this instruction being specified joins in programme and plays.
2. the method for pushing of a kind of new advertisement as claimed in claim 1, is characterized in that, the descriptor of described new advertisement search obtained sends to the method for the client of the relevant enterprise of the product of advertisement new for this to comprise:
Judge the product type of this new advertisement;
The ID of relevant enterprise is searched in the product library preset.
3. the method for pushing of a kind of new advertisement as claimed in claim 2, is characterized in that, the method for searching the ID of relevant enterprise in the described product library presetting comprises:
Search the enterprise ID of the product same industry of new advertisement with this.
4. the method for pushing of a kind of new advertisement as claimed in claim 2, is characterized in that, the method for searching the ID of relevant enterprise in the described product library presetting comprises:
Search the manufacturing enterprise ID of the auxiliary products of the product of this new advertisement.
5. the method for pushing of a kind of new advertisement as claimed in claim 1, is characterized in that, the descriptor of described new advertisement comprises: the title of new advertisement, the first broadcast time, playing duration, broadcasting area, play the period and play in frequency one or more.
6. the method for pushing of a kind of new advertisement as claimed in claim 1, is characterized in that, described new advertisement of this instruction being specified joins in programme the method carrying out playing and comprises:
The new advertisement of searching this instruction and specifying is prestored the storehouse of the advertisement of not issuing from server.
7. the method for pushing of a kind of new advertisement as claimed in claim 1, is characterized in that, described new advertisement of this instruction being specified joins in programme the method carrying out playing and comprises:
The new advertisement that this instruction receiving the client upload of described enterprise is specified.
8. the method for pushing of a kind of new advertisement as claimed in claim 1, is characterized in that, described new advertisement of this instruction being specified also comprises step after joining in programme and playing:
Receive the renewal instruction of client, and adjust the broadcasting of the new advertisement in programme according to renewal instruction.
9. a pusher for new advertisement, is characterized in that, for server, comprising: a search module, a data obtaining module, an analysis module, a pushing module, a memory module and a control module:
Described search module, for storing the advertisement keyword preset, and in the advertisement base pre-set, the advertisement meeting this keyword is regularly searched for according to this advertisement keyword preset, and the advertisement meeting keyword this search to be obtained compares with the advertisement base pre-set, thus obtain new advertisement;
Described data obtaining module, for obtaining the descriptor of the new advertisement that described search module obtains;
Described analysis module, for judging the product type of the new advertisement that described search module obtains, and according to the product library preset, searches the ID of relevant enterprise;
Described pushing module, the descriptor for the new advertisement obtained by described data obtaining module is pushed to the client of the relevant enterprise that described analysis module is determined;
Described memory module, for prestoring the advertisement of the advertisement of not issuing in advance or the client upload storing described enterprise in time;
Described control module, for receiving the instruction from client, and to join corresponding new advertisement in programme according to instruction and plays.
10. the pusher of a kind of new advertisement as claimed in claim 9, is characterized in that, also comprise a receiver module, and this receiver module is for receiving the new advertisement of the client upload of described enterprise.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510391931.3A CN105049890B (en) | 2015-07-06 | 2015-07-06 | A kind of method for pushing and device of new advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510391931.3A CN105049890B (en) | 2015-07-06 | 2015-07-06 | A kind of method for pushing and device of new advertisement |
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| Publication Number | Publication Date |
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| CN105049890A true CN105049890A (en) | 2015-11-11 |
| CN105049890B CN105049890B (en) | 2018-05-08 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510391931.3A Expired - Fee Related CN105049890B (en) | 2015-07-06 | 2015-07-06 | A kind of method for pushing and device of new advertisement |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112235640A (en) * | 2020-10-14 | 2021-01-15 | 广州欢网科技有限责任公司 | Upgrading-free advertisement space processing method, device and equipment |
| CN112468854A (en) * | 2020-11-27 | 2021-03-09 | 湖南众益文化传媒股份有限公司 | Variable-frequency playing method for outdoor building advertisement media machine |
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| CN102227743A (en) * | 2008-11-26 | 2011-10-26 | 摩托罗拉移动公司 | Method and apparatus for providing advertisement to user based on action of friend |
| US20150186939A1 (en) * | 2014-01-02 | 2015-07-02 | Yahoo! Inc. | Systems and Methods for Search Results Targeting |
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2015
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Patent Citations (4)
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| CN201260182Y (en) * | 2008-08-26 | 2009-06-17 | 北京携友聚信信息技术有限公司 | System for publishing oriented network advertisement |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112235640A (en) * | 2020-10-14 | 2021-01-15 | 广州欢网科技有限责任公司 | Upgrading-free advertisement space processing method, device and equipment |
| CN112468854A (en) * | 2020-11-27 | 2021-03-09 | 湖南众益文化传媒股份有限公司 | Variable-frequency playing method for outdoor building advertisement media machine |
| CN112468854B (en) * | 2020-11-27 | 2023-03-24 | 湖南众益文化传媒股份有限公司 | Variable-frequency playing method for outdoor building advertisement media machine |
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| CN105049890B (en) | 2018-05-08 |
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Denomination of invention: A new advertising push method and device Effective date of registration: 20210104 Granted publication date: 20180508 Pledgee: Inner Mongolia Huipu Energy Co.,Ltd. Pledgor: WUXI TVMINING MEDIA SCIENCE & TECHNOLOGY Co.,Ltd. Registration number: Y2020990001517 |
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