CN104980776A - Method and device for pushing new advertisements - Google Patents
Method and device for pushing new advertisements Download PDFInfo
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- CN104980776A CN104980776A CN201510392297.5A CN201510392297A CN104980776A CN 104980776 A CN104980776 A CN 104980776A CN 201510392297 A CN201510392297 A CN 201510392297A CN 104980776 A CN104980776 A CN 104980776A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Graphics (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a method for pushing new advertisements. The method, applied to a server, comprises the steps of carrying on the statistics on a new advertisement that has been searched to obtain a statistical result on the above single advertisement, wherein the advertising content of the above new advertisement is broadcasted for the first time; carrying on the statistics on the statistical result of the single advertisement and the statistical result of a single historically new advertisement corresponding to a consumer of the above new advertisement to obtain the broadcasting rule of the new advertisement of the consumer; according to the broadcasting rule of the new advertisement, determining another broadcasting rule of a new advertisement of another consumer, adding the new advertisement of the second consumer into a program and broadcasting the advertisement according to the second broadcasting rule. Furthermore, the invention also discloses a pushing method based on the above new advertisement, and a new advertisement pushing device applied to the server.
Description
Technical field
The present invention relates to multimedia technology field, particularly relate to a kind of method for pushing and device of new advertisement.
Background technology
In television broadcasting, advertisement is that TV station obtains an important means of profit, and TV station is in order to obtain profit more, and the advertising programme intercutted in TV programme also gets more and more.But there is clear stipulaties in country to the reproduction time of television advertising and play content thereof etc., therefore before TV station starts broadcasting, all can have the relevant examination & verification to advertisement.But along with developing rapidly of the Internet, huge netizen's scale attracts increasing advertiser and attentiveness is turned to web advertisement market, the quantity sharp increase of the web advertisement.
Therefore, how effectively to utilize the Internet to carry out advertisement pushing and become the current technical issues that need to address.
Summary of the invention
The invention provides a kind of method for pushing and device of new advertisement, in order to realize effectively utilizing the Internet to carry out the object of advertisement pushing.
The invention provides a kind of method for pushing of new advertisement, it is for server, and comprises:
When searching new advertisement, this new advertisement being added up, obtaining single advertistics result; Wherein, described new advertisement refers to the advertisement that ad content broadcasts first;
According to the single advertistics result obtained, and the single advertistics result of the new advertisement of history corresponding to the user of described new advertisement, add up, obtain the broadcasting rule of the new advertisement of described user;
Determine according to the broadcasting rule of new advertisement the new advertisement of another user another play rule, and the new advertisement of this another user is joined in programme according to this another play rule play.
Further, in an embodiment of the present invention, described the method that this new advertisement is added up to be comprised:
That adds up the first broadcast time of this new advertisement, playing duration, broadcasting period and play in area is one or more, thus obtains about first broadcast time, playing duration, broadcasting period and the one or more broadcasting rules playing area.
Further, in an embodiment of the present invention, the described broadcasting rule according to this new advertisement determines that another method playing rule of the new advertisement of another user comprises:
By the first broadcast time advance of the new advertisement of another user, playing duration lengthen, play the period stagger or identical and play area with this new advertisement identical or different in one or more.
Further, in an embodiment of the present invention, described method also comprises:
From the storehouse prestoring the advertisement of not issuing, search the new advertisement of another user relevant to described new advertisement.
Further, in an embodiment of the present invention, described from the storehouse prestoring the advertisement of not issuing, the method for searching the new advertisement of another user relevant to described new advertisement comprises:
Determine the product type of described new advertisement;
From the storehouse prestoring the advertisement of not issuing, search the new advertisement of another user identical with the product type of described new advertisement.
Further, in an embodiment of the present invention, the described broadcasting rule according to this new advertisement determines that another method playing rule of the new advertisement of another user comprises:
Described new advertisement and broadcasting rule are sent to the client of another user described;
Receive new advertisement and another broadcasting rule of another user of the client feedback of another user described.
Further, in an embodiment of the present invention, the method obtaining the broadcasting rule of the new advertisement of described user described in also comprises:
The repeatedly advertisement of the new advertisement of history corresponding to the user of described new advertisement is added up, and obtains the new advertisement of described user in first broadcast date and the broadcasting frequency after the first broadcast date in certain number of days.
Further, in an embodiment of the present invention, the described broadcasting rule according to this new advertisement determines that another method playing rule of the new advertisement of another user also comprises:
The new advertisement of new advertisement user described in first broadcast date and the broadcasting frequency ratio after the first broadcast date in certain number of days of another user described is in first broadcast date and the broadcasting frequency encryption after the first broadcast date in certain number of days.
The present invention also provides a kind of pusher of new advertisement, and it is for server, and comprises: a search module, a statistical module, a memory module and a control module;
Described search module, for storing the advertisement keyword preset, and in the network pre-set, the advertisement meeting this keyword is regularly searched for according to this advertisement keyword preset, and the advertisement meeting keyword this search to be obtained compares with the advertisement base pre-set, thus obtain new advertisement;
Described statistical module, carries out statistical analysis for the new advertisement obtained described search module, and the single advertistics result of the new advertisement of history corresponding to the user of described new advertisement is added up, to determine that it plays rule;
Described memory module, for prestoring the advertisement of the advertisement of not issuing in advance or the client upload storing described enterprise in time;
Described control module, new advertisement for determining according to described statistical module play rule determine the new advertisement of another user and another play rule, and the new advertisement of this another user is joined from described memory module play rule with another programme and play.
Further, in an embodiment of the present invention, the pusher of described new advertisement also comprises: a pushing module and a receiver module;
Described pushing module, for the new advertisement determined by described statistical module and play rule and be pushed to client;
Described receiver module, for receiving new advertisement and another broadcasting rule of another user of client feedback, and is sent to described control module by this feedback.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the flow chart of the method for pushing of a kind of new advertisement in one embodiment of the invention;
Fig. 2 is the structural representation of the pusher of a kind of new advertisement in one embodiment of the invention;
Fig. 3 is the flow chart of the method for pushing of a kind of new advertisement in the embodiment of the present invention 1; And
Fig. 4 is the flow chart of the method for pushing of a kind of new advertisement in the embodiment of the present invention 2.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
Figure 1 shows that a kind of flow chart being applied to the method for pushing of the new advertisement of server in one embodiment of the invention, the method comprises the following steps:
Step S11, when searching new advertisement, adding up this new advertisement, obtaining single advertistics result; Wherein, described new advertisement refers to the advertisement that ad content broadcasts first;
Step S12, according to the single advertistics result obtained, and the single advertistics result of the new advertisement of history corresponding to the user of described new advertisement, add up, obtain the broadcasting rule of the new advertisement of described user;
Step S13, determine according to the broadcasting rule of new advertisement the new advertisement of another user another play rule, and the new advertisement of this another user is joined in programme according to this another play rule play.
In described step S11, judge that the method for new advertisement is: server meets the advertisement of this keyword according to the advertisement keyword periodic search preset, and the existing advertisement meeting the user of the advertisement of keyword described in storing in the advertisement meeting keyword this search obtained and the advertisement base that pre-sets compares.When the ad content that this search obtains with store in advertisement base described in meet the content of the existing advertisement of the user of the advertisement of keyword all not identical time, be judged to be the new advertisement of broadcasting first.Server also can for the keyword received from client according to the keyword that the advertisement keyword preset can prestore for server.This keyword at least comprises the title of advertisement, the beverage of such as certain brand.
In described step S11, described the method that this new advertisement is added up to be comprised: that adds up the first broadcast time of this new advertisement, playing duration, broadcasting period and play in area is one or more, thus obtain about first broadcast time of this new advertisement, playing duration, broadcasting period and the one or more broadcasting rules playing area.
In described step S12, the method that the single advertistics result of the described new advertisement of history corresponding to the user of described new advertisement carries out adding up is: that adds up the first broadcast time of the new advertisement of history of the like product of the user of the described new advertisement stored in this advertisement base pre-set, playing duration, broadcasting period and play in area is one or more, thus obtains first broadcast time of the new advertisement of the like product of the user about described new advertisement, playing duration, broadcasting period and play one or more broadcasting rules in area.Such as, the first broadcast time of the beverage of so-and-so brand is generally monthly first 5 days, playing duration is 2 minutes to 3 minutes, play the period be 8 o'clock to 10 o'clock evening, to play area be so-and-so satellite TV.
Further, in an embodiment of the present invention, in described step S12, the described method obtaining the broadcasting rule of the new advertisement of described user also comprises: the repeatedly advertisement of the new advertisement of history corresponding to the user of described new advertisement is added up, and obtains the new advertisement of described user in first broadcast date and the broadcasting frequency after the first broadcast date in certain number of days.Such as, the first broadcast date of the beverage of so-and-so brand plays 5 times altogether, and within after first broadcast one week every day play at least 3 inferior.
Be appreciated that, the broadcasting rule of described new advertisement is not limited to above-mentioned rule, can also arrange as required, such as, described new advertisement is in the duration of Different periods or frequency distribution, the duration of described new advertisement in different regions or frequency distribution, the duration of described new advertisement every day in one week or frequency distribution, and described new advertisement is in the duration in different month or frequency distribution etc.
In described step S13, the described broadcasting rule according to this new advertisement determine the new advertisement of another user another play method of rule and comprise: the first broadcast time advance of the new advertisement of another user, playing duration are lengthened, play the period stagger or identical and play area identical or different with this new advertisement in one or more.
Further, in an embodiment of the present invention, in described step S13, the described broadcasting rule according to this new advertisement determines that another method playing rule of the new advertisement of another user can also comprise: the client described new advertisement and broadcasting rule being sent to another user described; Receive new advertisement and another broadcasting rule of another user of the client feedback of another user described.Be appreciated that and send to the form of the client of another user described can be one or more in the forms such as webpage, mail, note and micro-letter described new advertisement and broadcasting rule.
Further, in an embodiment of the present invention, in described step S13, the described broadcasting rule according to this new advertisement determines that another method playing rule of the new advertisement of another user also comprises: the new advertisement of new advertisement user described in first broadcast date and the broadcasting frequency ratio after the first broadcast date in certain number of days of another user described is in first broadcast date and the broadcasting frequency encryption after the first broadcast date in certain number of days.
Another being appreciated that the described broadcasting rule according to this new advertisement determines the new advertisement of another user is play method of rule and also can be comprised: the new advertisement of another user described in somewhere, certain time period or the broadcasting frequency encryption of certain day weekly.
In described step S13, the new advertisement of this another user is joined the method for carrying out playing according to this another broadcasting rule in programme and also comprise: from the storehouse prestoring the advertisement of not issuing, search the new advertisement of another user relevant to described new advertisement.
Particularly, in an embodiment of the present invention, described from the storehouse prestoring the advertisement of not issuing, the method for searching the new advertisement of another user relevant to described new advertisement comprises: the product type determining described new advertisement; From the storehouse prestoring the advertisement of not issuing, search the new advertisement of another user identical with the product type of described new advertisement.
Be appreciated that server can according to the rule preset or the popularization automatically realizing the new advertisement to another user above-mentioned from the rule of the client feedback of another user.
Corresponding to the method for pushing being applied to a kind of new advertisement of server in above-described embodiment, the present invention also provides a kind of pusher being applied to the new advertisement of server.Be illustrated in figure 2 the structural representation being applied to the pusher of the new advertisement of server in one embodiment of the invention, it comprises: search module 21, statistical module 22, memory module 23 and a control module 24;
Described search module 21, for storing the advertisement keyword preset, and in the network pre-set, the advertisement meeting this keyword is regularly searched for according to this advertisement keyword preset, and the advertisement meeting keyword this search to be obtained compares with this same series advertisements meeting the client of the advertisement of keyword in the advertisement base pre-set, thus obtain new advertisement;
Described statistical module 22, carries out statistical analysis for the new advertisement obtained described search module 21, and the single advertistics result of the new advertisement of history corresponding to the user of described new advertisement is added up, to determine that it plays rule;
Described memory module 23, for prestoring the advertisement of the advertisement of not issuing in advance or the client upload storing described enterprise in time;
Described control module 24, new advertisement for determining according to described statistical module 22 play rule determine the new advertisement of another user and another play rule, and the new advertisement of this another user is joined from described memory module 23 play rule with another programme and play.
The method of work of the pusher of above-mentioned new advertisement comprises: described search module 21 regularly searches for the advertisement meeting this keyword in the network pre-set according to this advertisement keyword preset, and the advertisement meeting keyword this search obtained compares with this same series advertisements meeting the client of the advertisement of keyword in the advertisement base pre-set, thus obtain the new advertisement that content is broadcasted first; Described statistical module 22 carries out statistical analysis to the new advertisement that described search module 21 obtains, to determine that it plays rule; Described control module 24 according to the new advertisement that described statistical module 22 is determined play rule determine the new advertisement of another user and another play rule, and the new advertisement of this another user is joined from described memory module 23 play rule with another programme and play.
Further, in an embodiment of the present invention, the pusher alternative of described new advertisement comprises: pushing module 25 and a receiver module 26;
Described pushing module 25, for the new advertisement determined by described statistics mould 22 pieces and play rule and be pushed to client;
Described receiver module 26, for receiving new advertisement and another broadcasting rule of another user of client feedback, and by the new ad storage of another user of this feedback to described memory module 23, and another broadcasting rule of this feedback is sent to described control module 24.
Below introduce specific embodiments of the invention.
Embodiment 1
See Fig. 3, the method for pushing of the new advertisement of the embodiment of the present invention 1 comprises the following steps:
Step S21, described search module 21 regularly searches for the A brand beverage advertisement of A company in the network pre-set;
Step S22, whether described search module 21 compares searching for the A brand beverage advertisement of the A brand beverage advertisement of A company obtained with the A company in the advertisement base pre-set, be the new advertisement that content is broadcasted first from the A brand beverage advertisement determining A company that this search obtains;
Step S23, when the A brand beverage advertisement determining A company that this search obtains is the new advertisement that content is broadcasted first, described statistical module 22 is added up to this new advertisement, and the history A brand beverage new advertisement corresponding according to A company is added up, the first broadcast time obtaining the A brand beverage of A company is monthly No. 5, playing duration is 20 minutes, play the period is 18 .-20 points and plays area for X province;
Step S24, described control module 24 transfers the B brand beverage advertisement of B company from described memory module 23, and the B brand beverage advertisement of B company is joined in programme, according to the first broadcast time be monthly No. 3, playing duration is 30 minutes, play the period is 18 .-22 points and plays area for the rule of Y province and play.
Embodiment 2
See Fig. 4, the method for pushing of the new advertisement of the embodiment of the present invention 2 comprises the following steps:
Step S31, described search module 21 regularly searches for the C brand automobile advertisement of C company in the network pre-set;
Step S32, whether described search module 21 compares searching for the C brand automobile advertisement of the C brand automobile advertisement of C company obtained with the C company in the advertisement base pre-set, be the new advertisement that content is broadcasted first from the C brand automobile advertisement determining C company that this search obtains;
Step S33, when the C brand automobile advertisement determining C company that this search obtains is the new advertisement that content is broadcasted first, described statistical module 22 is added up to this new advertisement, and the history C brand automobile new advertisement corresponding according to C company is added up, in the first broadcast first week obtaining the C brand automobile of C company, the average broadcasting time of every day is 5 times, and the average playing duration of average every day is 10 minutes, play the period is 20 .-24 points and plays area for Z province;
Step S34, described control module 24 transfers the D brand automobile advertisement of D company from described memory module 23, and the D brand automobile advertisement of D company is joined in programme, be 7 times according to the average broadcasting time of every day in first broadcast first week, the average playing duration of average every day be 15 minutes, play the period to be 20 .-24 points and to play area for the rule of Z province and plays.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for pushing for new advertisement, is characterized in that, for server, comprising:
When searching new advertisement, this new advertisement being added up, obtaining single advertistics result; Wherein, described new advertisement refers to the advertisement that ad content broadcasts first;
According to the single advertistics result obtained, and the single advertistics result of the new advertisement of history corresponding to the user of described new advertisement, add up, obtain the broadcasting rule of the new advertisement of described user;
Determine according to the broadcasting rule of new advertisement the new advertisement of another user another play rule, and the new advertisement of this another user is joined in programme according to this another play rule play.
2. the method for pushing of a kind of new advertisement as claimed in claim 1, is characterized in that, describedly comprises the method that this new advertisement is added up:
That adds up the first broadcast time of this new advertisement, playing duration, broadcasting period and play in area is one or more, thus obtains about first broadcast time, playing duration, broadcasting period and the one or more broadcasting rules playing area.
3. the method for pushing of a kind of new advertisement as claimed in claim 2, is characterized in that, the described broadcasting rule according to this new advertisement determines that another method playing rule of the new advertisement of another user comprises:
By the first broadcast time advance of the new advertisement of another user, playing duration lengthen, play the period stagger or identical and play area with this new advertisement identical or different in one or more.
4. the method for pushing of a kind of new advertisement as claimed in claim 1, it is characterized in that, described method also comprises:
From the storehouse prestoring the advertisement of not issuing, search the new advertisement of another user relevant to described new advertisement.
5. the method for pushing of a kind of new advertisement as claimed in claim 4, is characterized in that, described from the storehouse prestoring the advertisement of not issuing, the method for searching the new advertisement of another user relevant to described new advertisement comprises:
Determine the product type of described new advertisement;
From the storehouse prestoring the advertisement of not issuing, search the new advertisement of another user identical with the product type of described new advertisement.
6. the method for pushing of a kind of new advertisement as claimed in claim 1, is characterized in that, the described broadcasting rule according to this new advertisement determines that another method playing rule of the new advertisement of another user comprises:
Described new advertisement and broadcasting rule are sent to the client of another user described;
Receive new advertisement and another broadcasting rule of another user of the client feedback of another user described.
7. the method for pushing of a kind of new advertisement as claimed in claim 1, is characterized in that, described in obtain the broadcasting rule of the new advertisement of described user method also comprise:
The repeatedly advertisement of the new advertisement of history corresponding to the user of described new advertisement is added up, and obtains the new advertisement of described user in first broadcast date and the broadcasting frequency after the first broadcast date in certain number of days.
8. the method for pushing of a kind of new advertisement as claimed in claim 7, is characterized in that, the described broadcasting rule according to this new advertisement determines that another method playing rule of the new advertisement of another user also comprises:
The new advertisement of new advertisement user described in first broadcast date and the broadcasting frequency ratio after the first broadcast date in certain number of days of another user described is in first broadcast date and the broadcasting frequency encryption after the first broadcast date in certain number of days.
9. a pusher for new advertisement, is characterized in that, for server, comprising: a search module, a statistical module, a memory module and a control module;
Described search module, for storing the advertisement keyword preset, and in the network pre-set, the advertisement meeting this keyword is regularly searched for according to this advertisement keyword preset, and the advertisement meeting keyword this search to be obtained compares with the advertisement base pre-set, thus obtain new advertisement;
Described statistical module, carries out statistical analysis for the new advertisement obtained described search module, and the single advertistics result of the new advertisement of history corresponding to the user of described new advertisement is added up, to determine that it plays rule;
Described memory module, for prestoring the advertisement of the advertisement of not issuing in advance or the client upload storing described enterprise in time;
Described control module, new advertisement for determining according to described statistical module play rule determine the new advertisement of another user and another play rule, and the new advertisement of this another user is joined from described memory module play rule with another programme and play.
10. the pusher of a kind of new advertisement as claimed in claim 9, is characterized in that, also comprise: a pushing module and a receiver module;
Described pushing module, for the new advertisement determined by described statistical module and play rule and be pushed to client;
Described receiver module, for receiving new advertisement and another broadcasting rule of another user of client feedback, and is sent to described control module by this feedback.
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| CN201510392297.5A CN104980776A (en) | 2015-07-06 | 2015-07-06 | Method and device for pushing new advertisements |
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| CN201510392297.5A CN104980776A (en) | 2015-07-06 | 2015-07-06 | Method and device for pushing new advertisements |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105959807A (en) * | 2016-06-28 | 2016-09-21 | 无锡天脉聚源传媒科技有限公司 | Implementation method and device for recommending video to be played on TV |
| CN116503116A (en) * | 2023-06-29 | 2023-07-28 | 江西时刻互动科技股份有限公司 | Advertisement putting time management method and device |
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