CN105046527A - Advertisement putting method and system based on the Facebook - Google Patents
Advertisement putting method and system based on the Facebook Download PDFInfo
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- CN105046527A CN105046527A CN201510419401.5A CN201510419401A CN105046527A CN 105046527 A CN105046527 A CN 105046527A CN 201510419401 A CN201510419401 A CN 201510419401A CN 105046527 A CN105046527 A CN 105046527A
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Abstract
The invention discloses an advertisement putting method and system based on the Facebook. The advertisement putting system comprises a first advertisement platform and a second advertisement platform, wherein the first advertisement platform is a Facebook native advertisement background; the second advertisement platform specially comprises a material library unit, an advertisement creating unit and a precise advertisement putting unit, wherein the material library unit is used for providing advertisement material modules of different forms for a user; the advertisement creating unit is used for receiving a user operation and automatically creating an advertisement according to the advertisement material modules; and the precise advertisement putting unit is used for obtaining a historical database and putting a precise advertisement to a user on the basis of a computing cluster of the computer, the precise advertisement is put to the user on the Facebook through the above Facebook native advertisement background, and advertisement management and watching can be conveniently carried out.
Description
Technical field
The invention belongs to Internet advertising and throw in field, specifically, relate to a kind of advertisement placement method based on facebook platform and platform.
Background technology
Facebook (FB, the types of facial makeup in Beijing operas) establishes a social in the U.S., reaches the standard grade on February 4th, 2004.Main original people is American mark bundle gram Burger.Facebook is that website shared by the photo that world rankings are leading, uploads about 3.5 hundred million photos by every day in November, 2013.By in May, 2012, Facebook has about 900,000,000 users.
At present, numerous advertisers carry out overseas advertisement putting by Facebook primary advertisement backstage, and address, primary backstage is: http://www.facebook.com/advertising/
Wherein, FB advertisement form comprises:
ExternalURL---be the advertisement that external linkage is thrown in; Pages---be the advertisement that page is thrown in; Applications---be the advertisement that application is thrown in; Events---be the advertisement that event is thrown in.
Wherein, its establishment advertisement main flow comprises:
1, ad material editor: picture, title, advertising slogan, url etc.;
2, select target audient: geographic position, age, sex, education degree, language, hobby, emotion situation, work etc.;
3, budget, clearing form etc. are set, fill in credit card information etc.;
4, confirm after advertisement can normally throw in, and can on Facebook backstage to advertisement briefly the situation of throwing in follow the tracks of;
But, according to above introduction, can see, on the primary backstage of Facebook, there is following various defects:
1, user to create advertising flow comparatively complicated;
2, ad material option is too mechanical, and it is single that advertisement body represents form;
3, limited to advertising objective audience selection condition, throwing in precision can not fully meet vast advertiser demand;
4, primary backstage is limited to advertising management function, is not easy to effectively manage Advertisement arrangement, has thrown in concrete data and has held;
And for Facebook website, how it throws in advertisement precisely, efficiently to user to it, then become an important problem.
Summary of the invention
Technical matters to be solved by this invention is on existing advertisement launching platform, in conjunction with the interfacing of Facebook, thus provides a kind of advertisement putting management method based on Facebook and platform.
It is as follows that the present invention solves the problems of the technologies described above taked technical scheme:
Based on an advertisement delivery system of Facebook, comprising:
First advertising platform and the second advertising platform, described first advertising platform is the primary advertisement backstage of Facebook, and the second advertising platform specifically comprises:
Material database unit, for providing multi-form ad material module to user;
Advertisement creation unit, for receiving the operation of user, and automatically creates advertisement according to above ad material module accordingly;
Accurate advertisement throws in unit, and for obtaining historical data base, and based on computer calculate cluster, to user's delivery accurate advertisement, and this accurate advertisement is by the primary advertisement backstage of above-mentioned Facebook, and Facebook throws in above accurate advertisement to user.
Further, preferably, web interface or mobile phone A PP throw in above accurate advertisement to user.
Further, preferably, in described historical data base, comprise the history visit information of flow user, specifically comprise: advertisement position, id information, browsing data, interest information and its friend information.
Further, preferably, processing management platform is also provided with, for accurately managing each advertisement.
Further, preferably, described processing management platform, comprising: setting unit, based on processing management, each advertisement is accurately set to waiting, surely throws condition, bandwagon effect, exposure, click volume; Form display unit, for according to input effect, generates the advertisement report data of multiple dimension, and for user's inquiry.
Based on an advertisement placement method of Facebook, comprising:
First advertising platform and the second advertising platform, described first advertising platform is the primary advertisement backstage of Facebook, wherein, on the second advertising platform, wherein performs following advertisement putting step:
Step 1) provide multi-form ad material module to user;
Step 2) advertisement creation step, comprising: the operation receiving user, and automatically create advertisement according to above ad material module accordingly;
Step 3) accurate advertisement input step, comprise: obtain historical data base, and based on computer calculate cluster, to user's delivery accurate advertisement, and this accurate advertisement is by the primary advertisement backstage of above-mentioned Facebook, and Facebook throws in above accurate advertisement to user.
Further, preferably, web interface or mobile phone A PP throw in above accurate advertisement to user.
Further, preferably, in described historical data base, comprise the history visit information of flow user, specifically comprise: advertisement position, id information, browsing data, interest information and its friend information.
Further, preferably, processing management step is also provided with, for accurately managing each advertisement.
Further, preferably, in described processing management step, comprising: based on processing management, each advertisement is accurately set to waiting, surely throws condition, bandwagon effect, exposure and click volume; According to input effect, provide the advertisement report data of multiple dimension, and for user's inquiry.
After this invention takes such scheme, overcome the primary backstage of Facebook limited to advertising management function, be not easy to effectively manage Advertisement arrangement, throw in the shortcoming that concrete data carry out holding, and this kind of methods combining Facebook advertising platform, more accurate advertisement can be provided to user further, reach good advertisement delivery effect.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from instructions, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write instructions, claims and accompanying drawing and obtain.
Accompanying drawing explanation
Below in conjunction with accompanying drawing, the present invention is described in detail, to make above-mentioned advantage of the present invention definitely.Wherein,
Fig. 1 is the schematic diagram of the advertisement putting management method that the present invention is based on Facebook;
Fig. 2 is the structural representation of the advertisement putting management system that the present invention is based on Facebook;
Fig. 3 is the schematic flow sheet of an embodiment of the advertisement putting management method that the present invention is based on Facebook.
Embodiment
Describe embodiments of the present invention in detail below with reference to drawings and Examples, to the present invention, how application technology means solve technical matters whereby, and the implementation procedure reaching technique effect can fully understand and implement according to this.It should be noted that, only otherwise form conflict, each embodiment in the present invention and each feature in each embodiment can be combined with each other, and the technical scheme formed is all within protection scope of the present invention.
As illustrated in fig. 1 and 2, the invention discloses a kind of advertisement putting management method based on Facebook and system, specifically, a kind of advertisement delivery system based on Facebook, comprising:
First advertising platform and the second advertising platform, described first advertising platform is the primary advertisement backstage of Facebook, and the second advertising platform specifically comprises:
Material database unit, for providing multi-form ad material module to user;
Advertisement creation unit, for receiving the operation of user, and automatically creates advertisement according to above ad material module accordingly;
Accurate advertisement throws in unit, and for obtaining historical data base, and based on computer calculate cluster, to user's delivery accurate advertisement, and this accurate advertisement is by the primary advertisement backstage of above-mentioned Facebook, and Facebook throws in above accurate advertisement to user.
Further, preferably, web interface or mobile phone A PP throw in above accurate advertisement to user.
Further, preferably, in described historical data base, comprise the history visit information of flow user, specifically comprise: advertisement position, id information, browsing data, interest information and its friend information.
Further, preferably, processing management platform is also provided with, for accurately managing each advertisement.
Further, preferably, described processing management platform, comprising: setting unit, based on processing management, each advertisement is accurately set to waiting, surely throws condition, bandwagon effect, exposure, click volume; Form display unit, for according to input effect, generates the advertisement report data of multiple dimension, and for user's inquiry.
Based on an advertisement placement method of Facebook, comprising:
First advertising platform and the second advertising platform, described first advertising platform is the primary advertisement backstage of Facebook, wherein, on the second advertising platform, wherein performs following advertisement putting step:
Step 1) provide multi-form ad material module to user;
Step 2) advertisement creation step, comprising: the operation receiving user, and automatically create advertisement according to above ad material module accordingly;
Step 3) accurate advertisement input step, comprise: obtain historical data base, and based on computer calculate cluster, to user's delivery accurate advertisement, and this accurate advertisement is by the primary advertisement backstage of above-mentioned Facebook, and Facebook throws in above accurate advertisement to user.
Further, preferably, web interface or mobile phone A PP throw in above accurate advertisement to user.
Further, preferably, in described historical data base, comprise the history visit information of flow user, specifically comprise: advertisement position, id information, browsing data, interest information and its friend information.
Further, preferably, processing management step is also provided with, for accurately managing each advertisement.
Further, preferably, in described processing management step, comprising: based on processing management, each advertisement is accurately set to waiting, surely throws condition, bandwagon effect, exposure and click volume; According to input effect, provide the advertisement report data of multiple dimension, and for user's inquiry.
After this invention takes such scheme, overcome the primary backstage of Facebook limited to advertising management function, be not easy to effectively manage Advertisement arrangement, throw in the shortcoming that concrete data carry out holding, and this kind of methods combining Facebook advertising platform, more accurate advertisement can be provided to user further, reach good advertisement delivery effect.
Wherein, be described further to above advertisement placement method, wherein, according to design specifications, the method and system need to reach following functions:
Further, wherein in advertisement operation, process according to following form:
Wherein, Fig. 3 is the schematic flow sheet of an embodiment of the advertisement putting management method that the present invention is based on Facebook, and it mainly illustrates and is carrying out in advertisement release process, the change of its advertisement state of throwing in and restrictive condition.
In addition, in one embodiment, above system has following function:
1. user management
1) user is added
A. mailbox, as user name, must fill out.
B. password, comprises confirmation password, must fill out.
C. Business Name, essential.
2) searching user's information
A. inquired about by mailbox.
B. screened by company.
C. by system states filter (enable or stop using).
3) Edit Profile
A. compiles user name, password, company.
4) user account is enabled and is stopped using
A. can not login system after stopping using
2.Facebook account management
1) interlock account: before using advertising management function, need first to associate Facebook account.Only support the single account of association at present.Step is as follows:
A. click and call Facebook login module, input Facebook account name and password, authorize.
B. the homepage under the rear synchronous account, application and existing advertising message is successfully associated.
C. associate and unsuccessfully should provide corresponding miscue.
D. account list display Name, Facebook account, application, homepage, Current ad quantity.
E. account is deleted: delete the account associated.
2) synchronous accounts information
A. after interpolation account completes, the homepage under automatic synchronization advertising accounts, application and advertising message.
B. for the account of having added, timing automatic is synchronous.
C. by synchronizing function, user can manually carry out synchronously.
D.
3) remove account: click and remove button, confirmation rear releasing user associates with this Facebook advertising accounts.
3. create advertisement
1) first step: advertising objective is selected
A. main: 1.0 versions preferentially realize
A) more site visitors are attracted: input external website address.Form is with http: the network address of // beginning
B) website inversion quantity is increased: input external website address, and the conversion pixel that selection has been verified.
C) application installation is increased: input application download address.
D) application participation is increased: select the application added.
E) homepage is promoted: select homepage.
F) model is promoted: select the model under homepage and homepage.
B. secondary: to postpone and realizing
A) increase activity participation number: select the activity under homepage and homepage.
B) user is attracted to get preferential: that selects under homepage and homepage is preferential.
C) video-see number of times is obtained: select homepage, uploaded videos material.
2) second step: choice for use has activity or newly-built activity
A. choice for use is existing movable
A) selected other all activity of target class under listing current account, show events title, date created, sort from the new to the old by date created.
I. name search can be passed through
B) single-unit activity can only be selected
C), after confirming selection, be loaded into selected movable title and region stereotactic conditions, the advertisement series of follow-up establishment is added to below this activity.
D) newly-built activity is selected
E) fill in or select website, application or homepage according to marketing objectives.The corresponding relation of marketing activity target and activity of constructing input content.
F) directed country is selected.
G) automatically activity name is generated: Apply Names writes a Chinese character in simplified form+and country writes a Chinese character in simplified form+date created (+sequence number) (automatically name, can edit) shorthand (initial)
H) the 3rd step: stereotactic conditions is selected
I) the main condition used needs display audient number quantity
J) platform (only marketing objectives is for when increasing application installation/participation): according to application message automatic decision platform, minimum system version can be selected.
● wireless connections (when only marketing objectives is for increasing application installation/participation): all or only Wi-Fi.
● self-defined audient: the self-defined audient preset under using account.
● the age: show pre-conditioned, or self-defined.Self-defining condition, can save as new condition.Automatically name by selected the range of age.Notice that a has age and area are essential stereotactic conditions, other are all optionally.
● sex: all/male/female, as three independently conditions, carries out combined crosswise during multiselect.
● interest: show pre-conditioned, or self-defined.Self-defining item, can save as new condition.Need to input title.
● behavior: show pre-conditioned, or self-defined.Self-defining item, can save as new condition.Need to input title.
● relation: show pre-conditioned, or self-defined.Self-defining item, can save as new condition.Need to input title.
A. the condition be of little use: acquiescence is folding
● language
● more location conditions: marital status, educational background, work, financial position, homepage, race, from generation to generation, father and mother, politics (U.S.), life record event, Facebook classification
3) the 4th step: budget and scheduling are arranged---acquiescence acts in all advertisement series of generation.
A. budget
A) minimum is had: 6CNY
B. scheduling
A) at least one hour
C. bidding fashion: can select.The corresponding relation of marketing activity target and bidding fashion;
D. price: can give tacit consent to and manually set.
4) the 5th step: advertisement is arranged.Marketing activity target and advertisement arrange the corresponding relation of content, see table 4.
A. picture: uploading pictures or from picture library select (can pass through title or label search picture library), the picture uploaded can be selected to be saved in picture library, every pictures have correspondence title.
B. official documents and correspondence: directly input or select from official documents and correspondence storehouse, the official documents and correspondence of input can be selected to be saved in official documents and correspondence storehouse.
C.DeepLink deep linking (only marketing activity target is when increasing application participation): the link of guiding application ad-hoc location, manually inputs, can preserve most recently used content directly to select.Non-ly must to fill out.
D.URLTag: manually input, can preserve most recently used content directly to select.Advertisement in same adset uses identical urltag.Non-ly must to fill out.
E. advertisement position: comprise mobile edition dynamic message, desktop version dynamic message, right hand column and affiliate's Mobile solution.
5) the 6th step: generation activity (if selecting multiple country) automatically, advertisement series and advertisement
A. create-rule
A) by national generation activity
B) age-based X sex X interest X advertisement position generating advertisement series, naming method be game-country-interest-sex-age-advertisement position
C) by title X picture X official documents and correspondence generating advertisement
B. list all activities of generation, advertisement series and advertisement with tabular form, advertising previews is provided, deletion can be selected unwanted.
C. will confirm that the advertisement generated uploads to Facebook after completing, and upload progress and result feedback are provided.
In a word, after above method, there is following advantage:
1, provide multiple multi-form high-quality ad material template, client on the fertile backstage of peace according to the establishment advertisement of template robotization, can provide the efficiency of advertiser's advertisement creation greatly;
2, based on abundant historical data base, and Hadoop platform (computing cluster), the fertile advertising platform of peace carries out accurate Algorithm Analysis to historical data, for client provides high precisely flow, flow user comprise: the large data message such as advertisement position, id information, browsing data, interest information, friend information
Advertiser client, when throwing in advertisement, by pacifying fertile accurate fixed condition, can help client to find accurate client more, improves advertisement degree of accuracy, ensures to throw in effect;
3, based on processing management, to each advertisement, can be as accurate as waiting, surely throw the settings such as condition, bandwagon effect, exposure, click volume, be convenient to the daily advertising management of client, the flat advertisement report data providing multiple dimension, is convenient to the advertisement delivery effect that client accurately inquires about oneself.
It should be noted that, for said method embodiment, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the application is not by the restriction of described sequence of movement, because according to the application, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and involved action and module might not be that the application is necessary.
Those skilled in the art should understand, the embodiment of the application can be provided as method, system or computer program.Therefore, the application can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1., based on an advertisement delivery system of Facebook, comprising:
First advertising platform and the second advertising platform, described first advertising platform is the primary advertisement backstage of Facebook, and the second advertising platform specifically comprises:
Material database unit, for providing multi-form ad material module to user;
Advertisement creation unit, for receiving the operation of user, and automatically creates advertisement according to above ad material module accordingly;
Accurate advertisement throws in unit, and for obtaining historical data base, and based on computer calculate cluster, to user's delivery accurate advertisement, and this accurate advertisement is by the primary advertisement backstage of above-mentioned Facebook, and Facebook throws in above accurate advertisement to user.
2. the advertisement delivery system based on Facebook according to claim 1, is characterized in that, web interface or mobile phone A PP throw in above accurate advertisement to user.
3. the advertisement delivery system based on Facebook according to claim 1 and 2, it is characterized in that, in described historical data base, comprise the history visit information of flow user, specifically comprise: advertisement position, id information, browsing data, interest information and its friend information.
4. the advertisement delivery system based on Facebook according to claim 1, is characterized in that, is also provided with processing management platform, for accurately managing each advertisement.
5. the advertisement delivery system based on Facebook according to claim 4, it is characterized in that, processing management platform, comprising: setting unit, based on processing management, each advertisement is accurately set to waiting, surely throws condition, bandwagon effect, exposure, click volume; Form display unit, for according to input effect, generates the advertisement report data of multiple dimension, and for user's inquiry.
6., based on an advertisement placement method of Facebook, comprising:
First advertising platform and the second advertising platform, described first advertising platform is the primary advertisement backstage of Facebook, wherein, on the second advertising platform, wherein performs following advertisement putting step:
Step 1) provide multi-form ad material module to user;
Step 2) advertisement creation step, comprising: the operation receiving user, and automatically create advertisement according to above ad material module accordingly;
Step 3) accurate advertisement input step, comprise: obtain historical data base, and based on computer calculate cluster, to user's delivery accurate advertisement, and this accurate advertisement is by the primary advertisement backstage of above-mentioned Facebook, and Facebook throws in above accurate advertisement to user.
7. the advertisement placement method based on Facebook according to claim 1, is characterized in that, web interface or mobile phone A PP throw in above accurate advertisement to user.
8. the advertisement placement method based on Facebook according to claim 1 and 2, it is characterized in that, in described historical data base, comprise the history visit information of flow user, specifically comprise: advertisement position, id information, browsing data, interest information and its friend information.
9. the advertisement placement method based on Facebook according to claim 1, is characterized in that, is also provided with processing management step, for accurately managing each advertisement.
10. the advertisement placement method based on Facebook according to claim 9, it is characterized in that, in described processing management step, comprising: based on processing management, each advertisement is accurately set to waiting, surely throws condition, bandwagon effect, exposure, click volume; According to input effect, provide the advertisement report data of multiple dimension, and for user's inquiry.
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