CN105046301A - Supermarket shopping advertisement playing method based on RFID and interest records - Google Patents
Supermarket shopping advertisement playing method based on RFID and interest records Download PDFInfo
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- CN105046301A CN105046301A CN201510457938.0A CN201510457938A CN105046301A CN 105046301 A CN105046301 A CN 105046301A CN 201510457938 A CN201510457938 A CN 201510457938A CN 105046301 A CN105046301 A CN 105046301A
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Abstract
The invention discloses a supermarket shopping advertisement playing method based on RFID (Radio Frequency Identification) and interest records. According to the method, an electronic tag corresponding to each kind of commodities is arranged in the position of each kind of commodities in a supermarket; a plurality of RFID card reading devices are uniformly arranged in the supermarket; each RFID card reading device is controlled to read information of the electronic tags of various kinds of commodities in the preset reading range; an index list is built for the read information; after a customer inputs information of a commodity to be inquired on handheld equipment, each RFID card reading device returns a result after the inquiry; the inquiry is stored in a database as an interest record; when the stop duration time of the customer in the shopping region coordinates of the supermarket exceeds the preset time threshold value, a commodity category concerned by the customer is used as an interest record to be stored in the database; and the handheld equipment plays the advertisement of the commodity category concerned by the customer in the shopping region, and plays the advertisement of the category of a commodity most interested by the customer in a non-shopping region. The supermarket shopping advertisement playing method has the advantages that the design is simple; and the commodities can be recommended to the customer in a targeted way.
Description
Technical field
The present invention relates to RFID application, particularly relate to a kind of supermarket shopping advertisement broadcast method based on RFID and record of interest.
Background technology
RFID is the abbreviation of RadioFrequencyIdentification, i.e. radio-frequency (RF) identification, and be a kind of contactless automatic identification technology, it identifies destination object automatically by radiofrequency signal, can carry out item tracing and exchanges data rapidly.Identification work need not manual intervention, can work in various rugged surroundings.RFID technique identifiable design high-speed moving object also can identify multiple label simultaneously, swift and convenient to operate.RFID technique is born in World War II, and it is the successor of traditional bar code technology, is also called " electronic tag ".
The basic functional principle of RFID technique is also uncomplicated: after label enters magnetic field, receive the radiofrequency signal that plug-in reader sends, the energy obtained by means of induction current sends out storage product information in the chips (passive label or passive label), or the signal (ActiveTag of a certain frequency is initiatively sent by label, active label or active tag), plug-in reader reads information and after decoding, delivers to CIS and carry out relevant data process.
The rfid system of complete set, be made up of reader and electronic tag i.e. so-called transponder and application software system three part, its principle of work is the radio wave energy that Reader launches a characteristic frequency, send in order to the data of driving circuit by inside, now Reader just received in sequence unscrambling data, gives application program and does corresponding process.
Can be divided into haply with the communication between rfid card sheet reader and electronic tag and energy-sensitive mode: inductively and back scattering be coupled two kinds.The RFID of general low frequency mostly adopts the first formula, and higher-frequency adopts the second way mostly.
Reader is different with technology according to the structure used can be read or read/write device, is that rfid system information controls and processing enter.Reader is made up of coupling module, transceiver module, control module and interface unit usually.Between reader and transponder, the general half-duplex operation mode that adopts carries out message exchange, and reader provides energy and sequential by coupling to passive balise simultaneously.In actual applications, the management functions such as collection to object identification information, process and teletransmission can be realized further by Ethernet or WLAN etc.Transponder is the information carrier of rfid system, and transponder forms parasitic element by coupling element (coil, microstrip antenna etc.) and microchip mostly.
RFID has following Performance Characteristics:
1. rapid scanning, RFID identifier identification simultaneously can read several RFID label tag.2. volume miniaturization, various shapes, RFID does not limit by size and shape in reading, not to be required to be reading degree of accuracy and to have coordinated fixed measure and the press quality of paper.In addition, RFID label tag more can toward miniaturization and various Form Development, to be applied to different product.3. contamination resistance and permanance, the carrier of conventional barcode is paper, is therefore easily polluted, but RFID has very strong repellence to materials such as water, oil and chemicalss.In addition, because bar code invests on polybag or outer packing box, so especially easily lost; RFID label deposits in the chips by data, therefore can from stained.4. reusable, just cannot change after bar code printing now gets on, RFID label tag then can repeatedly increase newly, revise, delete the interior data stored of RFID label, facilitate the renewal of information.5. penetrability and without barrier read, when capped, RFID can penetrate nonmetal or nontransparent materials such as paper, timber and plastics, and can carry out penetrability communication.And bar code scanner when closely and when not having object to stop, just must can distinguish wanding.6. the memory capacity of data is large, the capacity of one-dimensional bar code is 50Bytes, the maximum capacity of two-dimensional bar can store 2 to 3000 characters, and the maximum capacity of RFID then has several MegaBytes. along with the development of memory carrier, and data capacity also has the trend constantly expanded.The data quantity carried needed for following article can be increasing, can expand the demand also corresponding increase of capacity to label.7. security, due to RFID carrying is electronic type information, and its data content can, via cryptoguard, make its content not easily be forged and alter.RFID gets most of the attention because of its characteristic such as remote reading, high storage capacity possessed.It not only can help an enterprise significantly to improve the efficiency of goods, information management, can also allow sale enterprise and manufacturing enterprise interconnected, thus receiving feedback information more exactly, demand for control information, optimizes whole supply chain.
Existing supermarket is all generally adopt artificial recommended products, carries out product introduction to interested user, lacks the means initiatively introduced.Also have supermarket to adopt the mode of advertisement of televising to client's products Presentation in fixed location, but its advertisement is single, often only relates to the buyer's guide that TV place place is single, as limited.
Summary of the invention
Technical matters to be solved by this invention is for defect involved in background technology, provides the supermarket shopping advertisement broadcast method based on RFID and record of interest.
The present invention is for solving the problems of the technologies described above by the following technical solutions:
Based on the supermarket shopping advertisement broadcast method of RFID and record of interest, comprise following steps:
Step 1), in supermarket, all kinds of commodity place arranges the electronic tag corresponding with it, with the details of storing commodity;
Step 2), some RFID reader devices are evenly set in supermarket;
Step 3), controls each RFID reader device and reads information in its default read range in all kinds of commodity electronic labeling;
Step 4), for each RFID reader device, sets up index to the information that it reads;
Step 5), client holds handheld device and enters supermarket, and the Citizen Card Item of handheld device scanning client, identifies customer identification;
Step 6), after client inputs the merchandise news that will inquire about on a handheld device, the RFID reader device that the inquiry request of this merchandise news sends to distance client nearest by handheld device;
Step 7), after RFID reader device receives the inquiry request of merchandise news, inquire about in its index, return Query Result, the inquiry request of this merchandise news is transmitted to adjacent RFID reader device, until all RFID reader devices all complete the inquiry for these commodity simultaneously;
Step 8), handheld device receives Query Result, judges the coordinate that whether there are inquiry commodity in Query Result;
Step 8.1), if there is no inquire about the coordinate of commodity, show without these commodity on a handheld device;
Step 8.2), if there is the coordinate of inquiry commodity;
Step 8.2.1), handheld device obtain client coordinate, go out navigation information in conjunction with the map calculation in supermarket after be shown to client, direct customers is gone to;
Step 8.2.2), handheld device detect client and the distance of inquiring about between commodity when being less than or equal to default distance threshold, show the details of these commodity;
Step 8.2.3), using the classification belonging to client ID, inquiry commodity, time as a record of interest in database;
Step 9), handheld device location client's coordinate, when client exceedes default time threshold in the supermarket shopping district coordinate out-of-work duration, read the electronic tag of the nearest commodity of distance client, obtain the classification belonging to these commodity, using the classification belonging to client ID, commodity, time as a record of interest in database;
Step 10), client is when shopping area, and handheld device location client's coordinate, obtains the classification described in commodity of client region, play the advertisement of such commodity;
Step 11), client is when taking shopping area, the record of interest of client in the time range preset is inquired about in a database according to client ID, and the classification wherein belonging to commodity is sorted according to number of times, default frequency threshold value is exceeded to wherein commodity generic number of times, in order broadcast advertisement in turn.
As the further prioritization scheme of supermarket shopping advertisement broadcast method that the present invention is based on RFID and record of interest, the default read range of described RFID reader device is in square.
As the further prioritization scheme of supermarket shopping advertisement broadcast method that the present invention is based on RFID and record of interest, described foursquare side size range is 1 meter to 20 meters.
As the further prioritization scheme of supermarket shopping advertisement broadcast method that the present invention is based on RFID and record of interest, the described foursquare length of side is 10 meters.
As the further prioritization scheme of supermarket shopping advertisement broadcast method that the present invention is based on RFID and record of interest, the time threshold preset in described step 9) is 20 seconds.
As the further prioritization scheme of supermarket shopping advertisement broadcast method that the present invention is based on RFID and record of interest, the frequency threshold value preset in described step 11) is 3 times.
The present invention adopts above technical scheme compared with prior art, has following technique effect:
1. structure is simple, easy to use;
2. advertisement form is various, based on point of interest, can carry out commercial product recommending very targetedly to client.
Embodiment
Below technical scheme of the present invention is described in further detail:
The invention discloses a kind of supermarket shopping advertisement broadcast method based on RFID and record of interest, comprise following steps:
Step 1), in supermarket, all kinds of commodity place arranges the electronic tag corresponding with it, with the details of storing commodity;
Step 2), some RFID reader devices are evenly set in supermarket;
Step 3), controls each RFID reader device and reads information in its default read range in all kinds of commodity electronic labeling;
Step 4), for each RFID reader device, sets up index to the information that it reads;
Step 5), client holds handheld device and enters supermarket, and the Citizen Card Item of handheld device scanning client, identifies customer identification;
Step 6), after client inputs the merchandise news that will inquire about on a handheld device, the RFID reader device that the inquiry request of this merchandise news sends to distance client nearest by handheld device;
Step 7), after RFID reader device receives the inquiry request of merchandise news, inquire about in its index, return Query Result, the inquiry request of this merchandise news is transmitted to adjacent RFID reader device, until all RFID reader devices all complete the inquiry for these commodity simultaneously;
Step 8), handheld device receives Query Result, judges the coordinate that whether there are inquiry commodity in Query Result;
Step 8.1), if there is no inquire about the coordinate of commodity, show without these commodity on a handheld device;
Step 8.2), if there is the coordinate of inquiry commodity;
Step 8.2.1), handheld device obtain client coordinate, go out navigation information in conjunction with the map calculation in supermarket after be shown to client, direct customers is gone to;
Step 8.2.2), handheld device detect client and the distance of inquiring about between commodity when being less than or equal to default distance threshold, show the details of these commodity;
Step 8.2.3), using the classification belonging to client ID, inquiry commodity, time as a record of interest in database;
Step 9), handheld device location client's coordinate, when client exceedes default time threshold in the supermarket shopping district coordinate out-of-work duration, read the electronic tag of the nearest commodity of distance client, obtain the classification belonging to these commodity, using the classification belonging to client ID, commodity, time as a record of interest in database;
Step 10), client is when shopping area, and handheld device location client's coordinate, obtains the classification described in commodity of client region, play the advertisement of such commodity;
Step 11), client is when taking shopping area, the record of interest of client in the time range preset is inquired about in a database according to client ID, and the classification wherein belonging to commodity is sorted according to number of times, default frequency threshold value is exceeded to wherein commodity generic number of times, in order broadcast advertisement in turn.
The default read range of described RFID reader device is in square, and side size range is 1 meter to 20 meters, is preferably 10 meters.
The time threshold preset in described step 9) is 20 seconds.
The frequency threshold value preset in described step 11) is 3 times.
Those skilled in the art of the present technique are understandable that, unless otherwise defined, all terms used herein (comprising technical term and scientific terminology) have the meaning identical with the general understanding of the those of ordinary skill in field belonging to the present invention.Should also be understood that those terms defined in such as general dictionary should be understood to have the meaning consistent with the meaning in the context of prior art, unless and define as here, can not explain by idealized or too formal implication.
Above-described embodiment; object of the present invention, technical scheme and beneficial effect are further described; be understood that; the foregoing is only the specific embodiment of the present invention; be not limited to the present invention; within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (6)
1., based on the supermarket shopping advertisement broadcast method of RFID and record of interest, it is characterized in that, comprise following steps:
Step 1), in supermarket, all kinds of commodity place arranges the electronic tag corresponding with it, with the details of storing commodity;
Step 2), some RFID reader devices are evenly set in supermarket;
Step 3), controls each RFID reader device and reads information in its default read range in all kinds of commodity electronic labeling;
Step 4), for each RFID reader device, sets up index to the information that it reads;
Step 5), client holds handheld device and enters supermarket, and the Citizen Card Item of handheld device scanning client, identifies customer identification;
Step 6), after client inputs the merchandise news that will inquire about on a handheld device, the RFID reader device that the inquiry request of this merchandise news sends to distance client nearest by handheld device;
Step 7), after RFID reader device receives the inquiry request of merchandise news, inquire about in its index, return Query Result, the inquiry request of this merchandise news is transmitted to adjacent RFID reader device, until all RFID reader devices all complete the inquiry for these commodity simultaneously;
Step 8), handheld device receives Query Result, judges the coordinate that whether there are inquiry commodity in Query Result;
Step 8.1), if there is no inquire about the coordinate of commodity, show without these commodity on a handheld device;
Step 8.2), if there is the coordinate of inquiry commodity;
Step 8.2.1), handheld device obtain client coordinate, go out navigation information in conjunction with the map calculation in supermarket after be shown to client, direct customers is gone to;
Step 8.2.2), handheld device detect client and the distance of inquiring about between commodity when being less than or equal to default distance threshold, show the details of these commodity;
Step 8.2.3), using the classification belonging to client ID, inquiry commodity, time as a record of interest in database;
Step 9), handheld device location client's coordinate, when client exceedes default time threshold in the supermarket shopping district coordinate out-of-work duration, read the electronic tag of the nearest commodity of distance client, obtain the classification belonging to these commodity, using the classification belonging to client ID, commodity, time as a record of interest in database;
Step 10), client is when shopping area, and handheld device location client's coordinate, obtains the classification described in commodity of client region, play the advertisement of such commodity;
Step 11), client is when taking shopping area, the record of interest of client in the time range preset is inquired about in a database according to client ID, and the classification wherein belonging to commodity is sorted according to number of times, default frequency threshold value is exceeded to wherein commodity generic number of times, in order broadcast advertisement in turn.
2. the supermarket shopping advertisement broadcast method based on RFID and record of interest according to claim 1, is characterized in that, the default read range of described RFID reader device is in square.
3. the supermarket shopping advertisement broadcast method based on RFID and record of interest according to claim 2, it is characterized in that, described foursquare side size range is 1 meter to 20 meters.
4. the supermarket shopping advertisement broadcast method based on RFID and record of interest according to claim 3, it is characterized in that, the described foursquare length of side is 10 meters.
5. the supermarket shopping advertisement broadcast method based on RFID and record of interest according to claim 1, is characterized in that, the time threshold preset in described step 9) is 20 seconds.
6. the supermarket shopping advertisement broadcast method based on RFID and record of interest according to claim 1, is characterized in that, the frequency threshold value preset in described step 11) is 3 times.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510457938.0A CN105046301A (en) | 2015-07-30 | 2015-07-30 | Supermarket shopping advertisement playing method based on RFID and interest records |
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| CN201510457938.0A CN105046301A (en) | 2015-07-30 | 2015-07-30 | Supermarket shopping advertisement playing method based on RFID and interest records |
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Cited By (9)
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| CN105260901A (en) * | 2015-11-24 | 2016-01-20 | 北京云镜元谱信息科技有限公司 | RFID-based intelligent store real-time data map |
| CN106779793A (en) * | 2015-11-23 | 2017-05-31 | 财团法人资讯工业策进会 | Adaptive community fusion and marketing optimization system and method |
| CN106850764A (en) * | 2017-01-09 | 2017-06-13 | 白逸飞 | Supermarket shopping information-pushing method and system |
| CN108062622A (en) * | 2017-12-08 | 2018-05-22 | 歌尔股份有限公司 | A kind of children collect method of discrimination, methods of marking and system to toy fancy grade |
| CN108123913A (en) * | 2016-11-29 | 2018-06-05 | 中国电信股份有限公司 | Based on the user behavior data acquisition method of scene, device and system under line |
| CN108616811A (en) * | 2018-07-09 | 2018-10-02 | 上海晶曦微电子科技有限公司 | A kind of management server, electronic price label and positioning terminal |
| WO2019001167A1 (en) * | 2017-06-26 | 2019-01-03 | 深圳市九洲电器有限公司 | Commodity shopping guide method and system based on set top box, and electronic device |
| CN110135885A (en) * | 2019-04-08 | 2019-08-16 | 上海拉扎斯信息科技有限公司 | A kind of information broadcasting method, device, terminal and storage medium |
| CN112969077A (en) * | 2021-03-19 | 2021-06-15 | 世子合德(杭州)网络科技有限公司 | Novel live system is sold to network |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106779793A (en) * | 2015-11-23 | 2017-05-31 | 财团法人资讯工业策进会 | Adaptive community fusion and marketing optimization system and method |
| CN105260901A (en) * | 2015-11-24 | 2016-01-20 | 北京云镜元谱信息科技有限公司 | RFID-based intelligent store real-time data map |
| CN108123913A (en) * | 2016-11-29 | 2018-06-05 | 中国电信股份有限公司 | Based on the user behavior data acquisition method of scene, device and system under line |
| CN106850764A (en) * | 2017-01-09 | 2017-06-13 | 白逸飞 | Supermarket shopping information-pushing method and system |
| WO2019001167A1 (en) * | 2017-06-26 | 2019-01-03 | 深圳市九洲电器有限公司 | Commodity shopping guide method and system based on set top box, and electronic device |
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| CN110135885A (en) * | 2019-04-08 | 2019-08-16 | 上海拉扎斯信息科技有限公司 | A kind of information broadcasting method, device, terminal and storage medium |
| CN112969077A (en) * | 2021-03-19 | 2021-06-15 | 世子合德(杭州)网络科技有限公司 | Novel live system is sold to network |
| CN112969077B (en) * | 2021-03-19 | 2021-11-23 | 世子合德(杭州)网络科技有限公司 | Novel live system is sold to network |
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Application publication date: 20151111 |