CN104978672A - Monitoring method and apparatus for new advertisement - Google Patents

Monitoring method and apparatus for new advertisement Download PDF

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Publication number
CN104978672A
CN104978672A CN201510304921.1A CN201510304921A CN104978672A CN 104978672 A CN104978672 A CN 104978672A CN 201510304921 A CN201510304921 A CN 201510304921A CN 104978672 A CN104978672 A CN 104978672A
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China
Prior art keywords
advertisement
new advertisement
new
client
descriptor
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Pending
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CN201510304921.1A
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Chinese (zh)
Inventor
徐晓东
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Wuxi Tvmining Juyuan Media Technology Co Ltd
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Wuxi Tvmining Juyuan Media Technology Co Ltd
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Priority to CN201510304921.1A priority Critical patent/CN104978672A/en
Publication of CN104978672A publication Critical patent/CN104978672A/en
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a monitoring method and apparatus for an new advertisement, in order to automatically acquire the new advertisement of a user concerning type and notify a user reviewer or an advertisement vendor of a monitoring scheme in time, so that time for the user to acquire the new advertisement is reduced, monitoring efficiency from the user to the advertisement is improved, and a human resource and advertisement information acquiring cost for the advertisement vendor is reduced. The method comprises: according to a subscribed keyword of an advertisement preset in a client, searching for the new advertisement that is accord with the subscribed keyword in an new advertisement library; and pushing searched description information corresponding to a plurality of new advertisement of the subscribed keyword of the advertisement that is accorded with the subscribed keyword to the client. The method enables the user to acquire an expected advertisement in time, and the user reviewer to effectively monitor the new advertisement.

Description

A kind of method for supervising of new advertisement and device
Technical field
The present invention relates to multimedia technology field, particularly relate to a kind of method for supervising and device of new advertisement.
Background technology
In television broadcasting, advertisement is that TV station obtains an important means of profit, and TV station is in order to obtain profit more, and the advertising programme intercutted in TV programme also gets more and more.But there is clear stipulaties in country to the reproduction time of television advertising and play content thereof etc., therefore before TV station starts broadcasting, all can have the relevant examination & verification to advertisement.But, along with developing rapidly of internet, huge netizen's scale attracts increasing advertiser and notice is turned to web advertisement market, the quantity sharp increase of the web advertisement, incident illegal sham publicity emerges in an endless stream, because the magnanimity of Internet resources exists, how to supervise timely and effectively the new advertisement occurred in network is a large problem urgently to be resolved hurrily at present.
In addition, for advertisement manufacturer, the case of advertisements obtaining the up-to-date release of rival is very important, but due to manpower and the finiteness of fund and the magnanimity of Internet resources, the new advertisement how obtaining rival timely and effectively is also a great problem perplexing advertisement manufacturer at present.
In sum, be badly in need of a kind of energy automatic acquisition user and pay close attention to the new advertisement of type and the monitoring scheme of the new advertisement of notice examination & verification user side or advertisement manufacturer in time, thus shorten the time that user obtains new advertisement, improve examination & verification user to the supervisory efficiency of advertisement, for advertisement manufacturer saves human resources and advertising message procurement cost.
Summary of the invention
The invention provides a kind of method for supervising and device of new advertisement, the new advertisement of type is paid close attention to and the monitoring scheme of notice examination & verification user side or the new advertisement of advertisement manufacturer in time in order to automatic acquisition user, thus shorten the time that user obtains new advertisement, improve examination & verification user to the supervisory efficiency of advertisement, for advertisement manufacturer saves the object of human resources and advertising message procurement cost.
The invention provides a kind of method for supervising of new advertisement, for server, comprising:
In the new advertisement base pre-set, the new advertisement meeting this subscription keyword is regularly searched for according to the advertisement subscription keyword that client presets; Wherein, described new advertisement refers to the advertisement that ad content broadcasts first;
The descriptor that the advertisement that presets subscribes to the multiple new advertisement of keyword corresponding that meets search obtained is pushed to client;
When the new advertisement of not preserving in monitoring server to the new advertisement base pre-set described in having occurs, in the new advertisement base pre-set toward described in, preserve the descriptor of this new advertisement and correspondence thereof.
Some beneficial effects of the embodiment of the present invention can comprise:
Subscribe to keyword for search condition with the advertisement of user's input, search meets the new advertisement of this subscription keyword, and the descriptor of new advertisement is pushed to user.Thus server can provide user to pay close attention to the new advertising message of type from trend user, shorten the time that user obtains new advertisement; Ad review side or advertisement manufacturer also can monitor new advertisement timely simultaneously, effectively improve examination & verification user to the supervisory efficiency of advertisement, save advertisement manufacturer human resources and advertising message procurement cost.
In one embodiment, the described advertisement that presets of meeting search obtained is subscribed to after descriptor corresponding to the multiple new advertisement of keyword be pushed to client, also comprises step:
Receive the new ad-request of download of client, and by new advertisement pushing corresponding for new for this download ad-request to client;
Obtain the user that sends of client to the auditing result of new advertisement and record.
In this embodiment, user by new advertisement description information, can select to download the advertising message of oneself expecting to check, greatly reduces the time of the new advertisement desired by obtaining; Ad review side or advertisement manufacturer also can monitor new advertisement timely simultaneously, effectively improve examination & verification user to the supervisory efficiency of advertisement, save advertisement manufacturer human resources and advertising message procurement cost.
In one embodiment, the descriptor that described new advertisement is corresponding, at least comprises: the first broadcast time of new advertisement, title, summary, theme.
In this embodiment, the information such as first broadcast time, title, summary, theme of such as new advertisement, objectively can react the content of new advertisement, thus user can according to the above-mentioned information of new advertisement, the new advertisement desired by acquisition.
In one embodiment, describedly by the method for pushing searching for descriptor corresponding to the multiple new advertisement meeting the subscription keyword preset that obtains and be pushed to client be: the descriptor of searching for the multiple new advertisement meeting the subscription keyword preset that obtains corresponding is pushed to client by least one form in webpage, mail and micro-letter.
In this embodiment, the descriptor that new advertisement is corresponding can be pushed to user, as webpage, mail and micro-letter etc. by using at present communication channels more widely.It is rich and varied, easily and effectively that user obtains the approach of new advertisement description information, thus greatly improve the experience sense of user.
In one embodiment, the method for supervising of the described new advertisement for server also comprises:
Issue the new advertisement relevant with described client; Or increase the issue of the new advertisement relevant with described client.
The invention provides a kind of method for supervising of new advertisement, for client, comprising:
The descriptor that the multiple new advertisement that the advertisement subscription keyword that reception server presets according to described client pushes is corresponding, and descriptor corresponding for the multiple new advertisement received is supplied to user;
The descriptor of specifying in the descriptor that the multiple new advertisement sent here at server push according to user is corresponding, the new ad-request of download generating new advertisement corresponding to this descriptor sends to server;
Reception server pushes according to the new ad-request of described download the new advertisement of coming;
Obtain user and server is sent it to the auditing result of new advertisement.
Some beneficial effects of the embodiment of the present invention can comprise:
In the method for supervising of the new advertisement for client provided by the invention, find interested new advertisement in the descriptor that the multiple new advertisement that user sends here at server push is corresponding and download this advertisement from server, then can complete the work checked, audit to interested new advertisement rapidly.
In one embodiment, the method for supervising of the described new advertisement for client also comprises:
Keyword is subscribed in the advertisement receiving user's input, and this advertisement subscription keyword is sent to server.
In this embodiment, key word is subscribed in the advertisement that client receives user's input, and sends to server search, thus server can be searched for according to this advertisement subscription key word, obtains the new advertisement that user pays close attention to.
The present invention also provides a kind of supervising device of new advertisement, for server, comprising: memory module, search module, the first pushing module;
Described memory module, for storing the new advertisement base pre-set, when the new advertisement of not preserving in described monitoring server to the new advertisement base pre-set described in having occurs, in the new advertisement base pre-set in described memory module, preserve the descriptor of this new advertisement and correspondence thereof;
Described search module, subscribe to keyword for storing the advertisement that client presets, and subscribe to search in the new advertisement base pre-set that keyword regularly stores in described memory module according to this advertisement preset and meet the new advertisement of this subscription keyword;
Described first pushing module, the descriptor that the advertisement for presetting meeting of being obtained by described search module subscribes to the multiple new advertisement of keyword corresponding is pushed to client.
In one embodiment, the supervising device of the described new advertisement for server also comprises:
Second pushing module, for according to the new ad-request of the download of client, obtains new advertisement corresponding to the new ad-request of this download and is pushed to client from described memory module;
Auditing result logging modle, for obtaining and recording user that client sends to the auditing result of new advertisement.
The present invention also provides a kind of supervising device of new advertisement, for client, comprising: the first receiver module, download request module, the second receiver module, auditing result acquisition module;
Described first receiver module, descriptor corresponding to multiple new advertisement that keyword pushes is subscribed in the advertisement preset according to described client for reception server, and descriptor corresponding for the multiple new advertisement received is supplied to user;
Described download request module, the descriptor of specifying in the descriptor that the multiple new advertisement for sending here at server push according to user is corresponding, the new ad-request of download generating new advertisement corresponding to this descriptor sends to server;
Described second receiver module, for the new advertisement that reception server pushes according to the new ad-request of described download, and gives described auditing result acquisition module by this new ad-delivery;
Described auditing result acquisition module, sends it to server for obtaining user to the auditing result of the new advertisement that described second receiver module is sent.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from instructions, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write instructions, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for instructions, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the method for supervising process flow diagram of a kind of new advertisement for server in the embodiment of the present invention;
Fig. 2 is the another kind of method for supervising process flow diagram for the new advertisement of server in the invention process;
Fig. 3 is the method for supervising process flow diagram of a kind of new advertisement for client in the embodiment of the present invention;
The new broadcast monitoring method flow diagram of one that Fig. 4 provides for the embodiment of the present invention one;
Fig. 5 is the supervising device structural representation of the first new advertisement in the embodiment of the present invention;
Fig. 6 is the supervising device structural representation of the new advertisement of the second in the embodiment of the present invention;
Fig. 7 is the supervising device structural representation of the third new advertisement in the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
Fig. 1 is the method for supervising process flow diagram of a kind of new advertisement in the embodiment of the present invention.As shown in Figure 1, the method is used for server, comprises the steps;
Step S101: regularly search for the new advertisement meeting this subscription keyword according to the advertisement subscription keyword that client presets in the new advertisement base pre-set; Wherein, new advertisement refers to the advertisement that ad content broadcasts first; When monitoring server is to when having in new advertisement base the new advertisement of not preserving to occur, in the new advertisement base pre-set, preserve the descriptor of this new advertisement and correspondence thereof in real time;
Step S102: the descriptor that the advertisement that presets subscribes to the multiple new advertisement of keyword corresponding that meets search obtained is pushed to client.
New advertisement relates generally to new product, or the new product of old product.Adopt the method, user can do some advertisements and subscribe to keyword, and such as keyword is subscribed in advertisement is this new advertisement of melatonin, once there is the new advertisement that keyword that user subscribes to is corresponding, then server can send the descriptor of new advertisement to user.
The method for supervising of the new advertisement that the embodiment of the present invention provides subscribes to keyword for search condition with the advertisement that user inputs, and search meets the new advertisement of this subscription keyword, and the descriptor of new advertisement is pushed to user.Thus server automatic acquisition user can be paid close attention to the new advertising message of type and send to user, shorten the time that user obtains new advertisement; Examination & verification side or advertisement manufacturer also can monitor new advertisement timely simultaneously, effectively improve the supervisory efficiency of examination & verification to advertisement, save advertisement manufacturer human resources and advertising message procurement cost.
The preferred implementing procedure figure of method for supervising of a kind of new advertisement for server that Fig. 2 provides for the embodiment of the present invention.As shown in Figure 2, the method is used for server, comprises the steps S201-S204:
Step S201: regularly search for the new advertisement meeting this subscription keyword according to the advertisement subscription keyword that client presets in the new advertisement base pre-set; Wherein, new advertisement refers to the advertisement that ad content broadcasts first;
Step S202: the descriptor that the advertisement that presets subscribes to the multiple new advertisement of keyword corresponding that meets search obtained is pushed to client;
Step S203: the new ad-request of download receiving client, and by new advertisement pushing corresponding for new for this download ad-request to client;
Step S204: obtain the user that sends of client to the auditing result of new advertisement and record.
The technical scheme that this embodiment provides, user by new advertisement description information, can select to download the advertisement oneself expecting to check, greatly reduces the time of the new advertisement desired by obtaining; Examination & verification side or advertisement manufacturer also can monitor new advertisement timely simultaneously, effectively improve examination & verification user to the supervisory efficiency of advertisement, save advertisement manufacturer human resources and advertising message procurement cost.
In one embodiment, the descriptor that new advertisement is corresponding, at least comprises: the first broadcast time of new advertisement, title, summary, theme.Such as the information such as first broadcast time, title, summary, theme of new advertisement, objectively can react the content of new advertisement, thus user can according to the above-mentioned information of new advertisement, the new advertisement desired by acquisition.
In one embodiment, the implementation method of step S102 or step S202 is: the descriptor of searching for the multiple new advertisement meeting the subscription keyword preset that obtains corresponding is pushed to client by least one form in webpage, mail and micro-letter.Thus user to obtain the approach of new advertisement description information rich and varied, easily and effectively, thus greatly improve the experience sense of user.
In one embodiment, the method for supervising of the new advertisement for server provided before also comprises: issue the new advertisement relevant with client; Or increase the issue of the new advertisement relevant with client.To realize the object of server to the new advertisement that client proactive dissemination client is concerned about.
Fig. 3 is the method for supervising process flow diagram of another kind of new advertisement in the embodiment of the present invention.As shown in Figure 3, the method is used for client, comprises the steps S301-S304:
Step S301: the descriptor that the multiple new advertisement that the advertisement subscription keyword that reception server presets according to client pushes is corresponding, and descriptor corresponding for the multiple new advertisement received is supplied to user;
Step S302: the descriptor of specifying in the descriptor that the multiple new advertisement sent here at server push according to user is corresponding, the new ad-request of download generating new advertisement corresponding to this descriptor sends to server;
Step S303: reception server pushes according to the new ad-request of described download the new advertisement (the new advertisement that namely the new ad-request of described download is corresponding) of coming;
Step S304: obtain user and server is sent it to the auditing result of new advertisement.
The another kind of technical scheme that the embodiment of the present invention provides, in the descriptor that the multiple new advertisement that user sends here at server push is corresponding, find interested new advertisement and download this advertisement from server, then can complete the work checked, audit to interested new advertisement fast.
In one embodiment, the method for supervising for a kind of new advertisement of client also comprises: keyword is subscribed in the advertisement receiving user's input, and this advertisement subscription keyword is sent to server.In this embodiment, key word is subscribed in the advertisement that client receives user's input, and sends to server search, thus server is subscribed to key word according to this advertisement and carried out searching for the demand that the new advertisement obtained more meets user.
The method for supervising of the new advertisement that the embodiment of the present invention provides is described below by specific embodiment.
Embodiment one
Fig. 4 is the process flow diagram of the method for supervising of a kind of new advertisement in the embodiment of the present invention one.As shown in Figure 4, S401-S408 is comprised the following steps:
Step S401: server is subscribed to keyword according to the advertisement that client presets and regularly search for the new advertisement meeting this subscription keyword in the new advertisement base pre-set;
Step S402: the descriptor that the advertisement that presets that what search obtained by server meet subscribes to the multiple new advertisement of keyword corresponding is pushed to client;
Step S403: the descriptor that the multiple new advertisement that the advertisement subscription keyword that client reception server presets according to client pushes is corresponding, and descriptor corresponding for the multiple new advertisement received is supplied to user;
Step S404: the descriptor of specifying in the descriptor that the multiple new advertisement sent here at server push according to user of client is corresponding, the new ad-request of download generating new advertisement corresponding to this descriptor sends to server;
Step S405: the new ad-request of download of server receives client, and by new advertisement pushing corresponding for new for this download ad-request to client;
Step S406: client reception server pushes according to the new ad-request of described download the new advertisement of coming;
Step S407: client obtains user and sends it to server to the auditing result of new advertisement.
Step S408: the user that sends of server receives client is to the auditing result of new advertisement and record.
The method for supervising of the new advertisement that the embodiment of the present invention provides, server subscribes to keyword for search condition with the advertisement that user inputs, search meets the new advertisement of this subscription keyword, and the descriptor of new advertisement is pushed to user, user can download and the work such as examination & verification pushing the new advertisement come.Thus server automatic acquisition client can be realized pay close attention to the new advertising message of type and be pushed to the object of user, shorten the time obtaining new advertisement, save advertisement manufacturer human resources and advertising message procurement cost.
Corresponding to the method for supervising of a kind of new advertisement that above-described embodiment provides, the embodiment of the present invention also provides a kind of supervising device of new advertisement.As shown in Figure 5, this device is used for server, comprising: memory module 51, search module 52, first pushing module 53;
Memory module 51, for storing the new advertisement base pre-set, when monitoring server is to when having the new advertisement of not preserving in the new advertisement base that pre-sets to occur, in the new advertisement base pre-set in memory module 51, preserve the descriptor of this new advertisement and correspondence thereof;
Search module 52, keyword is subscribed in the advertisement preset for storing client, and meet the new advertisement of this subscription keyword according to search in the new advertisement base pre-set of this advertisement subscription keyword regularly storage in memory module 51 preset, and descriptor corresponding for the new advertisement searched out is sent to the first pushing module 53;
First pushing module 53, the descriptor that the advertisement for presetting meeting of being obtained by search module 52 subscribes to the multiple new advertisement of keyword corresponding is pushed to client.
In one embodiment, as shown in Figure 6, the supervising device for a kind of new advertisement of server also comprises:
Second pushing module 54, for according to the new ad-request of the download of client, obtains new advertisement corresponding to the new ad-request of this download and is pushed to client from memory module 51;
Auditing result logging modle 55, for obtaining and recording user that client sends to the auditing result of new advertisement.
The embodiment of the present invention also provides a kind of supervising device of new advertisement, and this device is used for client, as shown in Figure 7, comprising: the first receiver module 71, download request module 72, second receiver module 73, auditing result acquisition module 74;
First receiver module 71, descriptor corresponding to multiple new advertisement that keyword pushes is subscribed in the advertisement preset according to client for reception server, and descriptor corresponding for the multiple new advertisement received is supplied to user;
Download request module 72, the descriptor of specifying in the descriptor that the multiple new advertisement for sending here at server push according to user is corresponding, the new ad-request of download generating new advertisement corresponding to this descriptor sends to server;
Second receiver module 73, for reception server according to downloading new advertisement that new ad-request pushes and sending it to auditing result acquisition module 74;
Auditing result acquisition module 74, sends it to server for obtaining user to the auditing result of the new advertisement that the second receiver module 73 is sent.
The supervising device of a kind of new advertisement that the embodiment of the present invention provides, subscribe to keyword for search condition with the advertisement of user's input, search meets the new advertisement of this subscription keyword, and the descriptor of new advertisement is pushed to user.Thus user can pay close attention to the new advertising message of type by automatic acquisition, shortens the time obtaining new advertisement; Examination & verification user side or advertisement manufacturer also can monitor new advertisement timely simultaneously, effectively improve examination & verification user to the supervisory efficiency of advertisement, save advertisement manufacturer human resources and advertising message procurement cost.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disk memory and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the process flow diagram of the method for the embodiment of the present invention, equipment (system) and computer program and/or block scheme.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or square frame.These computer program instructions can being provided to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computing machine or other programmable data processing device produce device for realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make on computing machine or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computing machine or other programmable devices is provided for the step realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.

Claims (10)

1. a method for supervising for new advertisement, is characterized in that, for server, comprising:
In the new advertisement base pre-set, the new advertisement meeting this subscription keyword is regularly searched for according to the advertisement subscription keyword that client presets; Wherein, described new advertisement refers to the advertisement that ad content broadcasts first;
The descriptor that the advertisement that presets subscribes to the multiple new advertisement of keyword corresponding that meets search obtained is pushed to client;
When the new advertisement of not preserving in monitoring server to the new advertisement base pre-set described in having occurs, in the new advertisement base pre-set toward described in, preserve the descriptor of this new advertisement and correspondence thereof.
2. the method for supervising of a kind of new advertisement as claimed in claim 1, is characterized in that, the described advertisement that presets of meeting search obtained is subscribed to after descriptor corresponding to the multiple new advertisement of keyword be pushed to client, also comprises step:
Receive the new ad-request of download of client, and by new advertisement pushing corresponding for new for this download ad-request to client;
Obtain the user that sends of client to the auditing result of new advertisement and record.
3. the method for supervising of a kind of new advertisement as claimed in claim 1, is characterized in that, the descriptor that described new advertisement is corresponding at least comprises: the first broadcast time of new advertisement, title, summary, theme.
4. the method for supervising of a kind of new advertisement as claimed in claim 1, it is characterized in that, describedly by the method for pushing searching for descriptor corresponding to the multiple new advertisement meeting the subscription keyword preset that obtains and be pushed to client be: the descriptor of searching for the multiple new advertisement meeting the subscription keyword preset that obtains corresponding is pushed to client by least one form in webpage, mail and micro-letter.
5. the method for supervising of a kind of new advertisement as claimed in claim 1, is characterized in that, also comprise:
Issue the new advertisement relevant with described client; Or increase the issue of the new advertisement relevant with described client.
6. a method for supervising for new advertisement, is characterized in that, for client, comprising:
The descriptor that the multiple new advertisement that the advertisement subscription keyword that reception server presets according to described client pushes is corresponding, and descriptor corresponding for the multiple new advertisement received is supplied to user;
The descriptor of specifying in the descriptor that the multiple new advertisement sent here at server push according to user is corresponding, the new ad-request of download generating new advertisement corresponding to this descriptor sends to server;
Reception server pushes according to the new ad-request of described download the new advertisement of coming;
Obtain user and server is sent it to the auditing result of new advertisement.
7. the method for supervising of a kind of new advertisement as claimed in claim 6, it is characterized in that, described method also comprises:
Keyword is subscribed in the advertisement receiving user's input, and this advertisement subscription keyword is sent to server.
8. a supervising device for new advertisement, is characterized in that, for server, comprising: memory module, search module, the first pushing module;
Described memory module, for storing the new advertisement base pre-set, when the new advertisement of not preserving in described monitoring server to the new advertisement base pre-set described in having occurs, in the new advertisement base pre-set in described memory module, preserve the descriptor of this new advertisement and correspondence thereof;
Described search module, subscribe to keyword for storing the advertisement that client presets, and subscribe to search in the new advertisement base pre-set that keyword regularly stores in described memory module according to this advertisement preset and meet the new advertisement of this subscription keyword;
Described first pushing module, the descriptor that the advertisement for presetting meeting of being obtained by described search module subscribes to the multiple new advertisement of keyword corresponding is pushed to client.
9. the supervising device of a kind of new advertisement as claimed in claim 8, is characterized in that, also comprise:
Second pushing module, for according to the new ad-request of the download of client, obtains new advertisement corresponding to the new ad-request of this download and is pushed to client from described memory module;
Auditing result logging modle, for obtaining and recording user that client sends to the auditing result of new advertisement.
10. a supervising device for new advertisement, is characterized in that, for client, comprising: the first receiver module, download request module, the second receiver module, auditing result acquisition module;
Described first receiver module, descriptor corresponding to multiple new advertisement that keyword pushes is subscribed in the advertisement preset according to described client for reception server, and descriptor corresponding for the multiple new advertisement received is supplied to user;
Described download request module, the descriptor of specifying in the descriptor that the multiple new advertisement for sending here at server push according to user is corresponding, the new ad-request of download generating new advertisement corresponding to this descriptor sends to server;
Described second receiver module, pushes according to the new ad-request of described download the new advertisement of coming for reception server, and gives described auditing result acquisition module by this new ad-delivery;
Described auditing result acquisition module, sends it to server for obtaining user to the auditing result of the new advertisement that described second receiver module is sent.
CN201510304921.1A 2015-06-04 2015-06-04 Monitoring method and apparatus for new advertisement Pending CN104978672A (en)

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Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101599152A (en) * 2008-06-03 2009-12-09 上海迪哈大计算机科技有限公司 A kind of device and method according to the user customized information issuing advertisement information

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101599152A (en) * 2008-06-03 2009-12-09 上海迪哈大计算机科技有限公司 A kind of device and method according to the user customized information issuing advertisement information

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Application publication date: 20151014