CN104951566B - A kind of keyword search ranking determines method and device - Google Patents
A kind of keyword search ranking determines method and device Download PDFInfo
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- CN104951566B CN104951566B CN201510411912.2A CN201510411912A CN104951566B CN 104951566 B CN104951566 B CN 104951566B CN 201510411912 A CN201510411912 A CN 201510411912A CN 104951566 B CN104951566 B CN 104951566B
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- G06—COMPUTING; CALCULATING OR COUNTING
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- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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Abstract
A kind of keyword search ranking of offer of the embodiment of the present invention determines that method and device, wherein method include：Determine keyword to be searched；The keyword is searched in a search engine, obtains the corresponding search result of the keyword, and described search result includes multiple result of page searching；Record the encryption URL of each result of page searching and corresponding search result rank in described search result；Determine the corresponding decryption URL of the encryption URL of each result of page searching；According to the decryption URL of each result of page searching, determine that at least one platform of the domain-name information with the network platform in decryption URL decrypts URL；The correspondence that URL and platform user information are decrypted according to preset platform determines the corresponding target platform users of each platform decryption URL；To the search result rank corresponding to the corresponding platform decryption URL of each target platform user feedback.The embodiment of the present invention can determine that the keyword ranking for the user website for belonging to the network platform.
Description
Technical field
The present invention relates to search technique fields, and in particular to a kind of keyword search ranking determines method and device.
Background technology
The network platform that website can be provided to the user at present is more and more, when user enters the network platform, becomes platform
After user, platform user can edit the information that need to be publicized on the website that the network platform provides, and realize the promotional of information；This
Electronic goods platform of the class network platform as provided commodity propaganda network station for enrolled merchant, such as provides personal homepage for registration user
The social platform etc. of website.
To enable the user website of platform user more fast and accurately to be searched by other users, user website exists
Keyword ranking in search engine is most important；Keyword ranking refer to it is a kind of in the search result of search engine with word,
Word, phrase correlation embody page rank mode；Keyword ranking is broadly divided into keyword nature ranking and keyword
Bid ranking；Keyword nature ranking, which refers to search engine, automatically analyzes all related web pages crawl result, automatic name arranging
It embodies, user can reach the promotion of keyword ranking by SEO (search engine optimization) optimisation techniques；Keyword is bidded row
Name service refers to a kind of paid ranking service provided by search engine.
To promote the popularity of user website, platform user how to be allowed to understand the keyword of user website in a search engine
Ranking promotes the keyword ranking of user website in a search engine so that platform user carries out keyword optimization, it appears
It is particularly necessary.
However, after being scanned in a search engine with keyword at present, it is only capable of counting each webpage under the keyword
Final ranking situation, and can not be analyzed from the final ranking situation of each webpage, the user network of the network platform is belonged under the keyword
The ranking stood；As can be seen that how to determine the keyword ranking for belonging to the user website of the network platform, become art technology
Personnel's problem needed to be considered.
Invention content
In view of this, a kind of keyword search ranking of offer of the embodiment of the present invention determines method and device, to determine to belong to
In the keyword ranking of the user website of the network platform, so that platform user recognizes the pass of user website in a search engine
Keyword ranking.
To achieve the above object, the embodiment of the present invention provides the following technical solutions：
A kind of keyword search ranking determines method, including：
Determine keyword to be searched；
The keyword is searched in a search engine, obtains the corresponding search result of the keyword, described search result
Include multiple result of page searching；
Record the encryption URL of each result of page searching and corresponding search result rank in described search result；
Determine the corresponding decryption URL of the encryption URL of each result of page searching；
According to the decryption URL of each result of page searching, the domain-name information with the network platform in decryption URL is determined
At least one platform decrypts URL；
The correspondence that URL and platform user information are decrypted according to preset platform determines that each platform decrypts URL pairs
The target platform user answered；
To the search result rank corresponding to the corresponding platform decryption URL of each target platform user feedback.
Wherein, the corresponding decryption URL of the encryption URL of each result of page searching of the determination include：
It is accessed using encryption URL simulation browsers, gets and access jumped to webpage, extract the URL of the webpage,
Obtain the corresponding decryption URL of encryption URL.
Wherein, the correspondence that URL and platform user information are decrypted according to preset platform, determines each platform
Decrypting the corresponding target platform users of URL includes：
URL is decrypted for each platform, extraction platform decrypts unique major key in URL；
According to the correspondence of preset unique major key and platform user information, unique master of each platform decryption URL is determined
User information corresponding to key obtains the target platform user represented by the corresponding user informations of each platform decryption URL.
Wherein, the correspondence that URL and platform user information are decrypted according to preset platform, determines each platform
Decrypting the corresponding target platform users of URL includes：
URL is decrypted for each platform, extraction platform decrypts the three-level domain name of unique mark in URL；
According to the correspondence of preset three-level domain name and platform user information, the three-level domain of each platform decryption URL is determined
User information corresponding to name obtains the target platform user represented by the corresponding user informations of each platform decryption URL.
Wherein, determination keyword to be searched includes：
Obtain the keyword set that platform user is submitted；
Duplicate removal is carried out to the keyword set and rejects the processing of setting rubbish word, obtains target critical set of words；
Using each keyword in target critical set of words as keyword to be searched.
The embodiment of the present invention also provides a kind of keyword search ranking determining device, including：
Keyword determining module to be searched, for determining keyword to be searched；
Search module obtains the corresponding search result of the keyword for searching for the keyword in a search engine,
Described search result includes multiple result of page searching；
Logging modle, the encryption URL for recording each result of page searching in described search result and corresponding search knot
Fruit ranking；
URL determining modules are decrypted, for determining the corresponding decryption URL of the encryption URL of each result of page searching；
Platform URL determining modules are determined for the decryption URL according to each result of page searching described in having in decryption URL
At least one platform of the domain-name information of the network platform decrypts URL；
Target user's determining module, the correspondence for decrypting URL and platform user information according to preset platform, really
Fixed each platform decrypts the corresponding target platform users of URL；
Feedback module, for being arranged to the search result corresponding to the corresponding platform decryption URL of each target platform user feedback
Name.
Wherein, the decryption URL determining modules include：
Analog access unit, for using encryption URL simulation browsers access, getting and accessing jumped to webpage,
The URL for extracting the webpage obtains the corresponding decryption URL of encryption URL.
Wherein, target user's determining module includes：
First extraction unit, for decrypting URL for each platform, extraction platform decrypts unique major key in URL；
First determination unit determines each flat for the correspondence according to preset unique major key and platform user information
Platform decrypts the user information corresponding to unique major key of URL, obtains represented by the corresponding user informations of each platform decryption URL
Target platform user.
Wherein, target user's determining module includes：
Second extraction unit, for decrypting URL for each platform, extraction platform decrypts the three-level domain of unique mark in URL
Name；
Second determination unit determines each flat for the correspondence according to preset three-level domain name and platform user information
Platform decrypts the user information corresponding to the three-level domain name of URL, obtains represented by the corresponding user informations of each platform decryption URL
Target platform user.
Wherein, keyword determining module to be searched includes：
Gather acquiring unit, the keyword set submitted for obtaining platform user；
Processing unit obtains target for carrying out duplicate removal to the keyword set and rejecting the processing of setting rubbish word
Keyword set；
Word determination unit to be searched, for using each keyword in target critical set of words as key to be searched
Word.
Based on the above-mentioned technical proposal, keyword search ranking provided in an embodiment of the present invention determines method, by search
The encryption URL of results page is decrypted, judges that decrypting the platform decryption URL, the setting platform that belong to the network platform in URL decrypts
The means such as URL and the correspondence of platform user information, in the webpage final ranking for realizing the keyword provided from search engine
It analyzes, belongs to the purpose of the ranking of the user website of the network platform；Therefore the embodiment of the present invention can determine that belonging to network puts down
The keyword ranking of the user website of platform, and feed back corresponding keyword ranking to platform user so that platform user can be appreciated that
There is greatly side for subsequently carrying out the optimization of keyword to the keyword ranking of user website in a search engine
It helps.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of invention for those of ordinary skill in the art without creative efforts, can also basis
The attached drawing of offer obtains other attached drawings.
Fig. 1 is the flow chart that keyword search ranking provided in an embodiment of the present invention determines method；
Fig. 2 is another flow chart that keyword search ranking provided in an embodiment of the present invention determines method；
Fig. 3 is the method flow diagram of determining target platform user provided in an embodiment of the present invention；
Fig. 4 is the another method flow chart of determining target platform user provided in an embodiment of the present invention；
Fig. 5 is the method flow diagram of determination provided in an embodiment of the present invention keyword to be searched；
Fig. 6 is the structure diagram of keyword search ranking determining device provided in an embodiment of the present invention；
Fig. 7 is the structure diagram of decryption URL determining modules provided in an embodiment of the present invention；
Fig. 8 is the structure diagram of target user's determining module provided in an embodiment of the present invention；
Fig. 9 is another structure diagram of target user's determining module provided in an embodiment of the present invention；
Figure 10 is the structure diagram of keyword determining module to be searched provided in an embodiment of the present invention.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Fig. 1 is the flow chart that keyword search ranking provided in an embodiment of the present invention determines method, and this method can be applied to
In computing device with data-handling capacity, computing device can be the user side equipments such as PC (personal computer), can also
It is the network side equipments such as server；Referring to Fig.1, this method may include：
Step S100, keyword to be searched is determined；
Optionally, keyword to be searched can be that platform user provides the pass it needs to be determined that the keyword ranking of webpage
Keyword；Platform user as managed " bolt " in e-commerce platform mainly belongs to the platform user to determine under e-commerce platform
User website, " bolt " keyword ranking in a search engine, then the platform user can submit " bolt " keyword, so as to
The keyword ranking that computing device in the embodiment of the present invention carries out user website determines；
Optionally, a user website may relate to multiple keywords, and platform user can also provide the pass of multiple keywords
Keyword set, the embodiment of the present invention can be respectively using each keywords in the keyword set as keyword to be searched, respectively
Determine the ranking of each keyword involved by user website；
Optionally, keyword to be searched can also be the manager of the network platform, exist for the website of definite network platform
Ranking under certain keyword, is submitted.
Step S110, the keyword is searched in a search engine, obtains the corresponding search result of the keyword, it is described
Search result includes multiple result of page searching；
The embodiment of the present invention can scan for keyword to be searched in mainstream search engine, such as Baidu of China,
It is scanned in the search engines such as search dog, Google；
Optionally, the embodiment of the present invention can be selected a search engine and search for the keyword, and multiple search also can be selected
Keyword described in engine search；If multiple search engines is selected to search for the keyword, what each search engine was searched for searches
Hitch fruit is orthogonal, and search rank need to be separated and be shown, subsequently also need to provide respectively to platform user to be obtained by each search engine
Keyword ranking so that the keyword ranking that each search engine obtains is independent of each other.
Step S120, the encryption URL of each result of page searching and corresponding search result row in described search result are recorded
Name；
When the search key in a search engine, the multiple result of page searching sequentially shown, this hair
Bright embodiment can go out encryption URL (the Uniform Resource of each result of page searching by regular expression matching
Locator, uniform resource locator), and record the search result rank of the result of page searching represented by each encryption URL；
Encryption URL refers to, search engine due to safety concerns, prevent address the reasons such as to be called frequently, using specific plus
Certain character strings in real URL are substituted for irregular character string and are encrypted, are formed by encrypted URL by close rule.
Step S130, the corresponding decryption URL of the encryption URL of each result of page searching are determined；
After determining the encryption URL of each result of page searching, each encryption URL can be reduced into really by the embodiment of the present invention
URL obtains decryption URL.
Step S140, according to the decryption URL of each result of page searching, determine in decryption URL that there is the network platform
At least one platform of domain-name information decrypts URL；
Decryption URL carries specifying informations, the embodiment of the present invention such as domain name, the major key of webpage of URL expressions and can respectively search
In the decryption URL of rope results page, judge that there are the decryption URL of the domain-name information of the network platform, and what be will determine that out has net
The decryption URL of the domain-name information of network platform is determined as platform decryption URL；Platform decryption URL expressions belong under the network platform
Webpage real URL；
By taking the domain-name information of the network platform is " gongchang.com " as an example, the embodiment of the present invention can compare each search knot
Whether the domain name in the decryption URL of the fruit page is corresponding to " gongchang.com ", and by domain name and " gongchang.com " phase
The decryption URL answered is determined as the URL of the webpage under " gongchang.com " this domain name, is belonged to
The platform of the network platform of " gongchang.com " this domain name decrypts URL.
Step S150, the correspondence that URL and platform user information are decrypted according to preset platform, determines each platform
Decrypt the corresponding target platform users of URL；
Platform decrypts URL and is the URL of the webpage under the network platform, therefore can carry the letter of the network platform
Breath, wherein may include the identification information of label platform user；The embodiment of the present invention can extract can label platform in platform decryption URL
The identification information of user, and according to the correspondence of identification information and platform user information, determine the mark of each platform decryption URL
Platform user corresponding to information, to decrypt the corresponding target platform users of URL as each platform；
Optionally, identification information can be in unique major key (pid) or the platform decryption URL that platform is decrypted in URL
Three-level domain name etc.；
Target platform user is the platform user for needing to feed back the ranking of the keyword；As managed mainly in e-commerce platform
The platform user of " bolt " is submitted, and keyword " bolt " to be searched carries out the determination of keyword ranking；Then institute of the embodiment of the present invention
Determining target platform user can be that there is Web Page Key Words at least one platform of " bolt " to use under the e-commerce platform
Family, identified at least one platform user may include the platform user of above-mentioned submission " bolt " keyword, it is also possible to not wrap
Containing (webpage of the corresponding platform user searched engine typing the case where, at this point, the webpage of the platform user need to carry out compared with
The optimization of great dynamics).
Step S160, to the search result rank corresponding to the corresponding platform decryption URL of each target platform user feedback.
Keyword search ranking provided in an embodiment of the present invention determines method, including：Determine keyword to be searched；It is searching
Index holds up the middle search keyword, obtains the corresponding search result of the keyword, described search result includes multiple searches
Rope results page；Record the encryption URL of each result of page searching and corresponding search result rank in described search result；It determines
The corresponding decryption URL of encryption URL of each result of page searching；According to the decryption URL of each result of page searching, decryption URL is determined
In with the network platform domain-name information at least one platform decrypt URL；According to preset platform decryption URL and platform
The correspondence of user information determines the corresponding target platform users of each platform decryption URL；It is anti-to each target platform user
Present the search result rank corresponding to corresponding platform decryption URL.
As can be seen that keyword search ranking provided in an embodiment of the present invention determines method, by result of page searching
Encryption URL be decrypted, judge to decrypt the platform decryption URL, the setting platform that belong to the network platform in URL decrypt URL with it is flat
The means such as the correspondence of platform user information are realized and are analyzed in the webpage final ranking of the keyword provided from search engine,
Belong to the purpose of the ranking of the user website of the network platform；Therefore the embodiment of the present invention can determine that the user for belonging to the network platform
The keyword ranking of website, and feed back corresponding keyword ranking to platform user so that platform user although it is understood that user network
The keyword ranking stood in a search engine has and greatly helps for subsequently carrying out the optimization of keyword.
Optionally, since the result of page searching quantity in the corresponding search result of the keyword may be more, once
Property all result of page searching of processing, the data processing load of computing device will be caused heavier；Therefore the embodiment of the present invention
Result of page searching in search result can be carried out batch division according to rank order, obtain multiple batches of search results pages
Face is gathered, and (processing includes for result of page searching in the result of page searching set of one batch of single treatment：Encrypt URL and
The record of ranking, the determination for decrypting URL, the determination of platform decryption URL and platform decrypt the corresponding target platform users' of URL
Determine), to mitigate the data processing load of computing device；
Corresponding, after obtaining the corresponding search result of the keyword, the embodiment of the present invention can be arranged according to search result
Result of page searching in search result is carried out batch division, obtains multiple batches of result of page searching by the rank order of name
Set, a result of page searching set include setting the result of page searching of quantity；And then for each search results pages
Face is gathered, and the embodiment of the present invention can perform the flow of step S120~S150 shown in Fig. 1, obtain in each result of page searching set
Platform decrypts the corresponding target platform users of URL；To the corresponding mesh of platform decryption URL in comprehensive each result of page searching set
Platform user is marked, the result of page searching and search result that belong to platform decryption URL in the corresponding search result of keyword are obtained
Ranking, to the corresponding corresponding search result ranks of target platform user feedback of each platform decryption URL.
Optionally, it is decrypted URL will be encrypted, restores in the level of real URL, due to the encryption plan of search engine
It is more difficult slightly to crack, and there may be frequent the case where replacing for encryption policy；So if encrypting the decryption policy of URL by searching
The decryption of URL is encrypted, sizable workload will be caused；
Based on this, the inventors found that：It is accessed in a browser using encryption URL, encryption can be jumped to
In the webpage of URL link, and there is the real URL of encryption URL scripts in the webpage that this is jumped to；
However, if the directly true webpage for accessing encryption URL link in a browser, due to searching in search result
Hitch fruit page quantity is larger, and browser may need to carry out up to hundreds and thousands of times access in a short time, this easily makes
At the collapse of browser；Therefore the linked nets of URL are encrypted by the way of simulation browser operation in the present inventor
The access of page, to when webpage of the page jump to encryption URL link is arrived in simulation, can extract the URL of the webpage, realize and add
The corresponding determinations for decrypting URL of close URL；
It is corresponding, Fig. 2 shows another flow chart that keyword search ranking provided in an embodiment of the present invention determines method,
With reference to Fig. 2, this method may include：
Step S200, keyword to be searched is determined；
Step S210, the keyword is searched in a search engine, obtains the corresponding search result of the keyword, it is described
Search result includes multiple result of page searching；
Step S220, the encryption URL of each result of page searching and corresponding search result row in described search result are recorded
Name；
Step S230, it is accessed using encryption URL simulation browsers, gets and access jumped to webpage, described in extraction
The URL of webpage obtains the corresponding decryption URL of encryption URL；
Step S240, according to the decryption URL of each result of page searching, determine in decryption URL that there is the network platform
At least one platform of domain-name information decrypts URL；
Step S250, the correspondence that URL and platform user information are decrypted according to preset platform, determines each platform
Decrypt the corresponding target platform users of URL；
Step S260, to the search result rank corresponding to the corresponding platform decryption URL of each target platform user feedback.
Optionally, after determining platform decryption URL, the embodiment of the present invention can decrypt in URL from platform and extract label platform
The identification information of user, to realize the determination of corresponding target platform user；
A kind of form of expression of identification information is unique major key；Corresponding, Fig. 3 shows provided in an embodiment of the present invention true
The method flow diagram for the platform user that sets the goal, with reference to Fig. 3, this method may include：
Step S300, URL is decrypted for each platform, extraction platform decrypts unique major key in URL；
By taking e-commerce platform as an example, can there are unique major key (pid) of product, the embodiment of the present invention in product URL
Unique major key in extractable product URL.
Step S310, according to the correspondence of preset unique major key and platform user information, each platform decryption URL is determined
Unique major key corresponding to user information, the target obtained represented by the corresponding user informations of each platform decryption URL is flat
Platform user.
Optionally, the user informations such as unique major key in product URL and user, company information have correspondence, pass through
The unique major key obtained, the embodiment of the present invention can determine that the information such as the user of product URL, enterprise, so that it is determined that it is flat to go out target
Platform user.
Another form of expression of identification information is three-level domain name；Corresponding, Fig. 4 shows provided in an embodiment of the present invention
Determine the another method flow chart of target platform user, with reference to Fig. 4, this method may include：
Step S400, URL is decrypted for each platform, extraction platform decrypts the three-level domain name of unique mark in URL；
By taking e-commerce platform as an example, the three-level domain name of meeting existence anduniquess mark retail shop in retail shop URL.
Step S410, according to the correspondence of preset three-level domain name and platform user information, each platform decryption URL is determined
Three-level domain name corresponding to user information, the target obtained represented by the corresponding user informations of each platform decryption URL is flat
Platform user.
Optionally, the user informations such as the three-level domain name in retail shop URL and user, company information have correspondence, pass through
The three-level domain name of acquisition, the embodiment of the present invention can determine that the information such as the user of product URL, enterprise, so that it is determined that it is flat to go out target
Platform user.
Optionally, if keyword to be searched is selected in the keyword set provided by platform user, since platform is used
Family provide keyword set it is second-rate, in keyword set there may be repeat or meaningless keyword, therefore
After the embodiment of the present invention can carry out duplicate removal, reject the processing such as rubbish word to the keyword set that platform user provides, then by handling
Keyword to be searched is selected in target critical set of words afterwards respectively；
Corresponding, Fig. 5 shows the method flow diagram of determination provided in an embodiment of the present invention keyword to be searched, reference
Fig. 5, this method may include：
Step S500, the keyword set that platform user is submitted is obtained；
By taking e-commerce platform as an example, it is by the reason of platform user offer keyword set：On the one hand, platform user
To oneself company information most familiar with most having a say to the brand of oneself；On the other hand, platform user relatively understands oneself product
The characteristics of, also just understand and most wants which keyword promoted.
Step S510, duplicate removal is carried out to the keyword set and rejects the processing of setting rubbish word, obtain target critical
Set of words；
Duplicate removal refers to by keyword set, and there are the keywords of the literal striking resemblances of repetition to remove, and is only being repeated
Keyword in retain one；
By taking e-commerce platform as an example, the definition of rubbish word refers to the word of the nothing that platform user is at will filled in all senses,
The word unrelated with selected industry in other words；Selected industry refers to the industry that user selects in registered enterprise and release product；
Optionally, the embodiment of the present invention can preset keyword dictionary, pass through the corresponding pass of the preset every profession and trade of keyword dictionary
Keyword；It is not corresponding with the keyword corresponding to the sector when existing in keyword set under industry belonging to platform user
When keyword, it is believed that these are rubbish word with the not corresponding keyword of the keyword corresponding to the sector, are needed from keyword
It is rejected in set.
Step S520, using each keyword in target critical set of words as keyword to be searched.
The embodiment of the present invention can determine that the keyword ranking for the user website for belonging to the network platform, and anti-to platform user
Present corresponding keyword ranking so that platform user although it is understood that the keyword ranking of user website in a search engine,
For subsequently carrying out the optimization of keyword, has and greatly help.
Keyword search ranking determining device provided in an embodiment of the present invention is introduced below, key described below
Word search rank determining device can determine that method corresponds reference with above-described keyword search ranking.
Fig. 6 is the structure diagram of keyword search ranking determining device provided in an embodiment of the present invention, which can apply
In computing device, with reference to Fig. 6, which may include：
Keyword determining module 100 to be searched, for determining keyword to be searched；
Search module 200 obtains the corresponding search knot of the keyword for searching for the keyword in a search engine
Fruit, described search result include multiple result of page searching；
Logging modle 300, the encryption URL for recording each result of page searching in described search result and corresponding search
As a result ranking；
URL determining modules 400 are decrypted, for determining the corresponding decryption URL of the encryption URL of each result of page searching；
Platform URL determining modules 500, for the decryption URL according to each result of page searching, determining has in decryption URL
At least one platform of the domain-name information of the network platform decrypts URL；
Target user's determining module 600, for being closed according to preset platform decryption URL is corresponding with platform user information
System determines the corresponding target platform users of each platform decryption URL；
Feedback module 700, for decrypting the search result corresponding to URL to the corresponding platform of each target platform user feedback
Ranking.
Optionally, Fig. 7 shows a kind of alternative construction of decryption URL determining modules 400 provided in an embodiment of the present invention, ginseng
According to Fig. 7, decryption URL determining modules 400 may include：
Analog access unit 410 is got for being accessed using encryption URL simulation browsers and accesses jumped to net
Page, extracts the URL of the webpage, obtains the corresponding decryption URL of encryption URL.
Optionally, Fig. 8 shows a kind of alternative construction of target user's determining module 600 provided in an embodiment of the present invention,
With reference to Fig. 8, target user's determining module 600 may include：
First extraction unit 610, for decrypting URL for each platform, extraction platform decrypts unique major key in URL；
First determination unit 611 determines each for the correspondence according to preset unique major key and platform user information
Platform decrypts the user information corresponding to unique major key of URL, obtains the corresponding user information institute tables of each platform decryption URL
The target platform user shown.
Optionally, Fig. 9 shows the optional knot of another kind of target user's determining module 600 provided in an embodiment of the present invention
Structure, with reference to Fig. 9, target user's determining module 600 may include：
Second extraction unit 620, for decrypting URL for each platform, extraction platform decrypts the three-level of unique mark in URL
Domain name；
Second determination unit 621 determines each for the correspondence according to preset three-level domain name and platform user information
Platform decrypts the user information corresponding to the three-level domain name of URL, obtains the corresponding user information institute tables of each platform decryption URL
The target platform user shown.
Optionally, Figure 10 shows that one kind of keyword determining module 100 to be searched provided in an embodiment of the present invention is optional
Structure, referring to Fig.1 0, keyword determining module 100 to be searched may include：
Gather acquiring unit 110, the keyword set submitted for obtaining platform user；
Processing unit 120 obtains mesh for carrying out duplicate removal to the keyword set and rejecting the processing of setting rubbish word
Mark keyword set；
Word determination unit 130 to be searched, for using each keyword in target critical set of words as to be searched
Keyword.
Keyword search ranking determining device provided in an embodiment of the present invention, it may be determined that go out to belong to the user network of the network platform
The keyword ranking stood, and feed back corresponding keyword ranking to platform user so that platform user although it is understood that user website
Keyword ranking in a search engine has and greatly helps for subsequently carrying out the optimization of keyword.
Each embodiment is described by the way of progressive in this specification, the highlights of each of the examples are with other
The difference of embodiment, just to refer each other for identical similar portion between each embodiment.For device disclosed in embodiment
For, since it is corresponded to the methods disclosed in the examples, so description is fairly simple, related place is said referring to method part
It is bright.
Professional further appreciates that, unit described in conjunction with the examples disclosed in the embodiments of the present disclosure
And algorithm steps, can be realized with electronic hardware, computer software, or a combination of the two, in order to clearly demonstrate hardware and
The interchangeability of software generally describes each exemplary composition and step according to function in the above description.These
Function is implemented in hardware or software actually, depends on the specific application and design constraint of technical solution.Profession
Technical staff can use different methods to achieve the described function each specific application, but this realization is not answered
Think beyond the scope of this invention.
The step of method described in conjunction with the examples disclosed in this document or algorithm, can directly be held with hardware, processor
The combination of capable software module or the two is implemented.Software module can be placed in random access memory (RAM), memory, read-only deposit
Reservoir (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technology
In any other form of storage medium well known in field.
The foregoing description of the disclosed embodiments enables those skilled in the art to implement or use the present invention.
Various modifications to these embodiments will be apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, of the invention
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest range caused.
Claims (8)
1. a kind of keyword search ranking determines method, which is characterized in that including：
Determine keyword to be searched；
The keyword is searched in a search engine, is obtained the corresponding search result of the keyword, is wrapped in described search result
Include multiple result of page searching；
Record the encryption URL of each result of page searching and corresponding search result rank in described search result；
Determine the corresponding decryption URL of the encryption URL of each result of page searching；
According to the decryption URL of each result of page searching, at least one of the domain-name information in decryption URL with the network platform is determined
Platform decrypts URL；
The correspondence that URL and platform user information are decrypted according to preset platform determines that each platform decryption URL is corresponding
Target platform user；
To the search result rank corresponding to the corresponding platform decryption URL of each target platform user feedback；
Wherein, determination keyword to be searched includes：
Obtain the keyword set that platform user is submitted；
Duplicate removal is carried out to the keyword set and rejects the processing of setting rubbish word, obtains target critical set of words；
Using each keyword in target critical set of words as keyword to be searched.
2. keyword search ranking according to claim 1 determines method, which is characterized in that each search result of determination
The corresponding decryption URL of encryption URL of the page include：
It is accessed using encryption URL simulation browsers, gets and access jumped to webpage, extract the URL of the webpage, obtain
Encrypt the corresponding decryption URL of URL.
3. keyword search ranking according to claim 1 or 2 determines method, which is characterized in that described according to preset
Platform decrypts the correspondence of URL and platform user information, determines the corresponding target platform user packets of each platform decryption URL
It includes：
URL is decrypted for each platform, extraction platform decrypts unique major key in URL；
According to the correspondence of preset unique major key and platform user information, unique major key institute of each platform decryption URL is determined
Corresponding user information obtains the target platform user represented by the corresponding user informations of each platform decryption URL.
4. keyword search ranking according to claim 1 or 2 determines method, which is characterized in that described according to preset
Platform decrypts the correspondence of URL and platform user information, determines the corresponding target platform user packets of each platform decryption URL
It includes：
URL is decrypted for each platform, extraction platform decrypts the three-level domain name of unique mark in URL；
According to the correspondence of preset three-level domain name and platform user information, the three-level domain name institute of each platform decryption URL is determined
Corresponding user information obtains the target platform user represented by the corresponding user informations of each platform decryption URL.
5. a kind of keyword search ranking determining device, which is characterized in that including：
Keyword determining module to be searched, for determining keyword to be searched；
Search module obtains the corresponding search result of the keyword for searching for the keyword in a search engine, described
Search result includes multiple result of page searching；
Logging modle, the encryption URL for recording each result of page searching in described search result and corresponding search result row
Name；
URL determining modules are decrypted, for determining the corresponding decryption URL of the encryption URL of each result of page searching；
Platform URL determining modules determine in decryption URL there is the network platform for the decryption URL according to each result of page searching
Domain-name information at least one platform decrypt URL；
Target user's determining module, the correspondence for decrypting URL and platform user information according to preset platform determine each
The platform decrypts the corresponding target platform users of URL；
Feedback module, for decrypting the search result rank corresponding to URL to the corresponding platform of each target platform user feedback；
Wherein, keyword determining module to be searched includes：
Gather acquiring unit, the keyword set submitted for obtaining platform user；
Processing unit obtains target critical for carrying out duplicate removal to the keyword set and rejecting the processing of setting rubbish word
Set of words；
Word determination unit to be searched, for using each keyword in target critical set of words as keyword to be searched.
6. keyword search ranking determining device according to claim 5, which is characterized in that the decryption URL determines mould
Block includes：
Analog access unit gets the jumped to webpage of access, extraction for being accessed using encryption URL simulation browsers
The URL of the webpage obtains the corresponding decryption URL of encryption URL.
7. keyword search ranking determining device according to claim 5 or 6, which is characterized in that the target user is true
Cover half block includes：
First extraction unit, for decrypting URL for each platform, extraction platform decrypts unique major key in URL；
First determination unit determines each platform solution for the correspondence according to preset unique major key and platform user information
User information corresponding to unique major key of close URL obtains the mesh represented by the corresponding user informations of each platform decryption URL
Mark platform user.
8. keyword search ranking determining device according to claim 5 or 6, which is characterized in that the target user is true
Cover half block includes：
Second extraction unit, for decrypting URL for each platform, extraction platform decrypts the three-level domain name of unique mark in URL；
Second determination unit determines each platform solution for the correspondence according to preset three-level domain name and platform user information
User information corresponding to the three-level domain name of close URL obtains the mesh represented by the corresponding user informations of each platform decryption URL
Mark platform user.
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| CN108121727B (en) * | 2016-11-28 | 2021-08-24 | 北京国双科技有限公司 | Landing page URL (Uniform resource locator) checking method and device |
| CN108038233B (en) * | 2017-12-26 | 2021-07-23 | 福建中金在线信息科技有限公司 | Method and device for collecting articles, electronic equipment and storage medium |
| CN108880980A (en) * | 2018-04-28 | 2018-11-23 | 国家计算机网络与信息安全管理中心 | Data analysis system based on Wechat group information |
| CN108647341A (en) * | 2018-05-14 | 2018-10-12 | 佛山市真觉网络科技有限公司 | A method of improving search engine ranking |
| CN111198985A (en) * | 2019-12-06 | 2020-05-26 | 厦门二五八网络科技集团股份有限公司 | Applet ranking detection method, device and equipment |
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| CN101635622A (en) * | 2008-07-24 | 2010-01-27 | 阿里巴巴集团控股有限公司 | Method, system and equipment for encrypting and decrypting web page |
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