CN108121727B - Landing page URL (Uniform resource locator) checking method and device - Google Patents
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
Abstract
The invention discloses a method and a device for checking a landing page URL (Uniform resource locator), wherein the method comprises the following steps: inquiring key words and corresponding landing page URLs from a database; carrying out character string decoding on the landing page URL to obtain a decoding URL; extracting substrings corresponding to the keywords from the decoding URL; checking whether the extracted substrings are the same as the keywords corresponding to the URL of the landing page to which the substrings belong, and if not, determining that the keywords of the URL of the landing page are added wrongly. The method and the device can realize rapid decoding and verification on the data platform, and solve the problem that whether each keyword is consistent with the keyword in the URL of the landing page or not can not be identified manually.
Description
Technical Field
The invention relates to the technical field of Search Engine Marketing (SEM), in particular to a method and a device for checking a landing page URL.
Background
Search Engine Marketing (SEM) is one such Marketing approach: and (3) putting keywords on a search engine platform, triggering the keywords through search words by a user, clicking the creative idea of the advertisement, and further entering an advertisement main website to achieve flow or conversion. Each keyword that is delivered has a specified URL (Uniform Resource locator) as a landing page for the advertiser website, and the audience will jump to the page when clicking on the SEM advertisement for the keyword.
Generally, keywords, matching patterns of keywords, landing page URLs of keywords, and the like are collectively referred to as materials. The materials are manufactured locally by business personnel in a computer of the business personnel and are uploaded to a media background database through the system. And business personnel are inevitable to have errors in the process of manufacturing materials, the fact that the wrong landing page is put on the landing page URL is reflected, namely clicking a certain keyword a should jump to the page A, but the keyword a jumps to the page B due to misoperation, so that the experience of the audience is worsened, and even precious flow can be lost.
However, it is often difficult for SEM practitioners to detect errors in the wrong addition of keywords because checking for such errors requires examining a large number of keywords, and because the landing page URLs are encoded from the original keywords, a human being cannot recognize whether each keyword matches a keyword in the landing page URL.
Disclosure of Invention
In view of the above, the present invention is proposed in order to provide a landing page URL checking method and apparatus that overcomes or at least partially solves the above problems.
In order to achieve the purpose of the invention, the invention adopts the following technical scheme:
a landing page URL checking method comprises the following steps:
inquiring key words and corresponding landing page URLs from a database;
carrying out character string decoding on the landing page URL to obtain a decoding URL;
extracting substrings corresponding to the keywords from the decoding URL;
checking whether the extracted substrings are the same as the keywords corresponding to the URL of the landing page to which the substrings belong, and if not, determining that the keywords of the URL of the landing page are added wrongly.
Optionally, after determining that the keyword of the landing page URL adds an error, the method further includes:
and correcting the decoding URL corresponding to the landing page URL with the error added to the keyword.
Optionally, the modifying the decoding URL corresponding to the landing page URL to which the error is added to the keyword specifically includes:
storing the URL of the landing page with the wrong addition of the keywords, the keywords and the extracted substrings into a set N to be corrected;
and correcting the decoding URL corresponding to the landing page URL with errors added to the keywords in the set N to be corrected.
Optionally, after the modifying the decoding URL, the method further includes:
coding the corrected decoding URL to obtain a corrected landing page URL;
and uploading the corrected landing page URL and the corresponding keywords to a database so as to update the database.
Optionally, after determining that the keyword of the landing page URL adds an error, the method further includes:
and sending out an early warning prompt for a decoding URL corresponding to the landing page URL with the wrong keyword addition.
Optionally, the modifying the decoding URL corresponding to the landing page URL to which the error is added to the keyword specifically includes:
and replacing the substrings in the decoding URL corresponding to the substrings by the keywords.
A landing page URL checking apparatus, comprising:
the query unit is used for querying the keywords and the corresponding landing page URL from the database;
the decoding unit is used for carrying out character string decoding on the landing page URL to obtain a decoding URL;
the extraction unit is used for extracting substrings corresponding to the keywords from the decoding URL;
and the checking unit is used for checking whether the extracted substring is the same as the keyword corresponding to the landing page URL to which the substring belongs, and if not, determining that the keyword of the landing page URL is wrongly added.
Optionally, the apparatus further comprises:
and the correcting unit is used for correcting the decoding URL corresponding to the landing page URL with the error added by the keyword.
Optionally, the apparatus further comprises:
the encoding unit is used for encoding the corrected decoding URL to obtain a corrected landing page URL;
and the uploading unit is used for uploading the corrected landing page URL and the corresponding key words to the database so as to update the database.
Optionally, the apparatus further comprises:
and the early warning prompting unit is used for sending out early warning prompt for the decoding URL corresponding to the landing page URL with the wrong keyword addition.
Optionally, the modification unit includes a subunit that replaces a substring in its corresponding decoding URL with a keyword.
By means of the technical scheme, the method and the device for checking the landing page URL provided by the invention have the advantages that based on the database query language, character string decoding is carried out on the landing page URL on the data platform, substrings corresponding to the keywords are extracted from the decoded URL, and then whether the keywords of the landing page URL are added with errors is checked by checking whether the substrings are the same as the keywords. The method and the device can realize rapid decoding and verification on the data platform, and solve the problem that whether each keyword is consistent with the keyword in the URL of the landing page or not can not be identified manually.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a flowchart illustrating a URL checking method for a landing page according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a URL checking method for a landing page according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a landing page URL checking apparatus according to a third embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The inventor finds that in the process of implementing the invention, in the field of search engine marketing, the most common problems are that some large e-commerce websites such as the kyoto, the landing page of a search engine keyword is usually the same as the result page of a kyoto station search, for example, a 360-search "kitchen electricity" shows a kyoto SEM advertisement, and after clicking, the user jumps to the kyoto station search "kitchen electricity" result page, and the jumping is essentially realized through the landing page setting of the keyword, namely, the user jumps from the 360-search to the kyoto search result page with the same keyword. If the user jumps to other categories, such as a search result page of a 'mobile phone', due to the addition error of the landing page keyword, the user is obviously contrary to the original intention of the netizen, and the conversion rate is reduced.
The reason for such errors may be that material operations are usually implemented in batches through forms, sometimes, a keyword may be misplaced in a software form such as Excel, and a service person adds a keyword to a batch of keywords according to a fixed template, where the keyword is usually added to an original keyword in some encoded manner, for example, a landing page URL of a keyword "fool appliance" may be:
http://union.click.jd.com/sem.phpsource＝haosou-search&unionId＝262767352&siteId＝haosousearch_4404865168&to＝http％3a％2f％2fre.jd.com％2fsearch％3fkeyword％3d％e5％82％bb％e5％8e％a8％e7％94％b5％e5％99％a8％26keywordid％3d4404865168％26re_dcp％3d40mOIIgifnGyIoA％26traffic_source％3d1004％26test％3d1％26enc％3dutf8。
essentially, the landing page is obtained by encoding the following character strings according to UTF-8:
http:// union.click.jd.com/seq.phpsource ═ halo-search & unionId ═ 262767352& sitedid ═ halo search _4404865168& to ═ http:// re.jd.com/searchkey ═ foodborne ═ 4404865168& re _ dcp ═ 40 mioigainggya & traffic _ source ═ 1004& t ═ 1& enc ═ utf 8.
Based on the generation process of the landing page URL, the invention provides a specific implementation of a landing page URL checking method to solve the problem that whether each keyword is consistent with the keyword in the landing page URL cannot be identified manually, which is specifically referred to in the following embodiments.
Example one
FIG. 1 is a flowchart illustrating a landing page URL checking method according to an embodiment of the present invention. As shown in fig. 1, the method comprises the steps of:
s101, inquiring all key words and the corresponding landing page URLs from a database:
as an example, all keywords obtained from the database query and their respective corresponding landing page URLs may be recorded in the first set S.
The following steps S102 to S106 are sequentially and respectively executed for each of the searched keywords and the landing page URL corresponding thereto:
s102, carrying out character string decoding on the landing page URL corresponding to the keyword to obtain a decoding URL:
it should be noted that the keyword landing page URL is obtained by encoding the related character string according to UTF-8. Therefore, in order to get the decoded URL, the landing page URL needs to be decoded.
As an example, this step may perform character string decoding on the landing page URL corresponding to one keyword recorded in the first set S to obtain a decoded URL. The decoding URL obtained by decoding comprises a substring part corresponding to the keyword.
S103, extracting substrings corresponding to the keywords from the decoding URL:
as an example, in this step, the decoding URLs may be subjected to pattern extraction through regular expressions, and substrings corresponding to the keywords are extracted from each decoding URL.
S104, checking whether the extracted substring is the same as the keyword corresponding to the landing page URL to which the substring belongs, if not, executing the step S105:
and (4) checking whether the substring extracted from each keyword landing page URL in the step (S103) is the same as the keyword corresponding to the landing page URL to which the substring belongs, if so, indicating that the keyword addition of the landing page URL is correct, skipping, and if not, determining that the keyword addition of the landing page URL is wrong.
S105, determining the addition error of the key words of the URL of the landing page.
S106, storing the URL of the landing page with the error added by the keyword, the keyword and the extracted substring into a set N to be corrected.
And (6) circularly executing the step (S102) to the step (S106) until all the keywords in the database and the URL corresponding to the keywords in the database are traversed:
after step S107 is executed, the landing page URLs with errors added to all the keywords in the database can be found, and the landing page URLs with errors added to all the keywords, and the extracted substrings are added to the set N to be corrected. Thus, a complete set of URLs of the landing page to be modified is obtained.
S107, correcting the decoding URL corresponding to the landing page URL with the error added by the keyword:
the method comprises the following specific steps: and correspondingly replacing substrings in the decoding URL with each keyword in the set N to be corrected, thereby adding the correction of the decoding URL of the wrong landing page URL to the keyword.
S108, encoding the corrected decoding URL to obtain a corrected landing page URL:
as an example, this step may encode the modified decoded URL as UTF-8, resulting in a modified landing page URL.
In order to update the database, so that the problem described in the background section does not occur after the system is online, the method for checking the landing page URL provided in the embodiment of the present invention may further include step S109.
And S109, uploading the corrected landing page URL and the corrected keywords to a database.
In addition, in order to prompt relevant service personnel which landing page URLs are wrong, the landing page URL checking method provided by the invention can further comprise a step S110.
S110, sending out an early warning prompt for a decoding URL corresponding to a landing page URL with a wrong keyword addition:
the method specifically comprises the following steps: and sending the decoding URL corresponding to the landing page URL with the wrong keyword addition to related business personnel in the form of an email to give an early warning prompt.
It should be noted that, in the embodiment of the present invention, the execution sequence of step S109 and step S110 is not limited.
In order to clearly understand the method for checking the URL of the landing page provided in the embodiment of the present invention, the following description is provided for example.
For example, the URL of the landing page corresponding to the keyword "foodbit appliance" in the database is:
http://union.click.jd.com/sem.phpsource＝haosou-search&unionId＝262767352&siteId＝haosousearch_4404865168&to＝http％3a％2f％2fre.jd.com％2fsearch％3fkeyword％3d％e5％82％bb％e5％8e％a8％e7％94％b5％e5％99％a8％26keywordid％3d4404865168％26re_dcp％3d40mOIIgifnGyIoA％26traffic_source％3d1004％26test％3d1％26enc％3dutf8；
decoding the landing page URL to obtain the following decoding URL:
http:// union.click.jd.com/seq. phpsource ═ halo-search & unionId ═ 262767352& siteId ═ halo search _4404865168& to ═ http:// re.jd.com/searchkey ═ foolproof appliance & keyword ═ 4404865168& re _ dcp ═ 40 mioigfngyA & traffic _ source: & 1004& test ═ 1& enc [ < utf8 >
Extracting a substring of a decoding URL (uniform resource locator) '… keyword which is a fool electric appliance in the fool electric appliance & …' by a regular expression, comparing the substring with a keyword 'fool electric appliance', adding the keyword and the decoding URL into a set N to be corrected if the substring is different from the keyword 'fool electric appliance', correcting the decoding URL, and directly skipping if the same keyword indicates that the keyword of the landing page URL is correctly added.
In the method for checking the landing page URLs provided in the embodiment of the present invention, all the keywords in the database and the corresponding landing page URLs are first traversed to check that the wrong landing page URLs are added to all the keywords in the database, then the landing page URLs with the wrong keywords added are stored in a set to be corrected, and then the landing page URLs with the wrong keywords added are corrected in a centralized manner. In fact, as another embodiment of the present invention, each landing page URL may be checked one by one, and when a keyword is added, the keyword is corrected, respectively.
Example two
FIG. 2 is a flowchart illustrating a landing page URL checking method according to a second embodiment of the present invention. As shown in fig. 2, the method comprises the steps of:
s201, inquiring all key words and the URL of the landing page corresponding to the key words from a database;
this step is the same as step S101 in the first embodiment, and for brevity, detailed description is omitted here, and for specific information, refer to the related description of the first embodiment.
The following steps S202 to S210 are sequentially and respectively performed on each of the searched keywords and the corresponding landing page URL thereof:
s202, character string decoding is carried out on the landing page URL corresponding to the keyword to obtain a decoding URL.
S203, extracting substrings corresponding to the keywords from the decoding URL:
in the step, pattern extraction can be carried out on the decoding URL through the regular expression, and substrings corresponding to the keywords are extracted from the decoding URL.
S204, checking whether the extracted substrings are the same as the keywords corresponding to the URL of the landing page to which the substrings belong, if so, skipping, and if not, executing the step S205.
S205, determining the addition error of the key words of the URL of the landing page.
S206, correcting the decoding URL corresponding to the landing page URL with the error added by the keyword:
the method comprises the following specific steps: and replacing substrings in the decoding URL corresponding to the landing page URL by the keywords so as to obtain the corrected decoding URL.
And S207, coding the corrected decoding URL to obtain a corrected landing page URL.
In order to update the database, so that the problem described in the background section does not occur after the system is online, the method for checking the URL of the landing page provided in the embodiment of the present invention may further include step S208.
And S208, uploading the corrected landing page URL and the corrected keywords to a database so as to update the database.
In addition, in order to prompt relevant service personnel which landing page URLs are wrong, the landing page URL checking method provided by the invention can further comprise a step S209.
S209, sending out an early warning prompt by the decoding URL corresponding to the landing page URL with the wrong keyword addition.
It should be noted that, in the embodiment of the present invention, the execution sequence of step S208 and step S209 is not limited.
And circularly executing the step S202 to the step S209 until all the searched keywords and the respective corresponding landing page URLs are traversed.
The above is a specific implementation of the landing page URL checking method provided in the second embodiment of the present invention.
The landing page URL checking method provided by the first embodiment and the second embodiment of the invention is based on a database query language, character string decoding is carried out on the landing page URL on a data platform, substrings corresponding to keywords are extracted from the decoded URL, and then whether the keywords of the landing page URL are added with errors is checked by checking whether the substrings are the same as the keywords. The method can realize rapid decoding and verification on the data platform, and solves the problem that whether each keyword is consistent with the keyword in the URL of the landing page or not can not be identified manually.
Moreover, the landing page URL checking methods provided in the first and second embodiments can timely warn and correct the wrong URL added to the keyword, thereby avoiding negative effects that occur after the keyword is online, such as a reduction in conversion rate, which may affect the user experience of the audience.
Based on the landing page URL check methods provided in the first and second embodiments, embodiments of the present invention further provide specific embodiments of a landing page URL check apparatus.
EXAMPLE III
FIG. 3 is a schematic structural diagram of a landing page URL checking apparatus according to a third embodiment of the present invention. As shown in fig. 3, the apparatus includes the following units:
the query unit 31 is configured to query the keyword and the corresponding landing page URL from the database;
a decoding unit 32, configured to perform character string decoding on the landing page URL to obtain a decoded URL;
an extracting unit 33, configured to extract a substring corresponding to the keyword from the decoded URL;
and the checking unit 34 is used for checking whether the extracted substring is the same as the keyword corresponding to the landing page URL to which the substring belongs, and if not, determining that the keyword of the landing page URL is wrongly added.
As a preferred embodiment of the present invention, the apparatus may further include:
and a correcting unit 35, configured to correct a decoding URL corresponding to the landing page URL to which the keyword is added with an error. As an embodiment of the present invention, the modification unit 35 may include a sub-unit that replaces the sub-string in the decoding URL corresponding to the sub-unit with the keyword.
As another preferred embodiment of the present invention, the apparatus may further include:
the encoding unit 36 is configured to encode the corrected decoding URL to obtain a corrected landing page URL;
and an uploading unit 37, configured to upload the corrected landing page URL and the corresponding keyword to a database, so as to update the database.
As still another preferred embodiment of the present invention, the apparatus may further include:
and the early warning prompting unit 38 is configured to send an early warning prompt to a decoding URL corresponding to the landing page URL to which the keyword is added incorrectly.
The login page URL checking device comprises a processor and a memory, wherein the query unit, the decoding unit, the extracting unit, the verifying unit, the correcting unit, the coding unit, the uploading unit and the early warning prompting unit are all stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can set one or more, and whether the keyword addition of the URL of the landing page is wrong is checked by adjusting the kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The landing page URL checking device provided by the embodiment of the invention is used for decoding character strings of the landing page URL on a data platform based on a database query language, extracting substrings corresponding to keywords from the decoded URL, and checking whether the keywords of the landing page URL are added with errors or not by checking whether the substrings are the same as the keywords. The device can realize fast decoding and checking on the data platform, and solves the problem that whether each keyword is consistent with the keyword in the URL of the landing page or not can not be identified manually.
Moreover, the landing page URL check devices provided in the first and second embodiments can timely perform early warning and correction on the URL added with an error, thereby avoiding negative effects caused by online, such as reduced conversion rate, which affect the user experience of the audience.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device:
inquiring key words and corresponding landing page URLs from a database;
carrying out character string decoding on the landing page URL to obtain a decoding URL;
extracting substrings corresponding to the keywords from the decoding URL;
checking whether the extracted substrings are the same as the keywords corresponding to the URL of the landing page to which the substrings belong, and if not, determining that the keywords of the URL of the landing page are added wrongly.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, apparatus, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (9)
1. A landing page URL checking method is characterized by comprising the following steps:
inquiring key words and corresponding landing page URLs from a database;
carrying out character string decoding on the landing page URL to obtain a decoding URL;
extracting substrings corresponding to the keywords from the decoding URL;
checking whether the extracted substrings are the same as the keywords corresponding to the URL of the landing page to which the substrings belong, and if not, determining that the keywords of the URL of the landing page are added wrongly;
and correcting the decoding URL corresponding to the landing page URL with the error added to the keyword.
2. The method according to claim 1, wherein the correcting the decoding URL corresponding to the landing page URL with the error added to the keyword specifically comprises:
storing the URL of the landing page with the wrong addition of the keywords, the keywords and the extracted substrings into a set N to be corrected;
and correcting the decoding URL corresponding to the landing page URL with errors added to the keywords in the set N to be corrected.
3. The method of claim 1, wherein after modifying the decoded URL, further comprising:
coding the corrected decoding URL to obtain a corrected landing page URL;
and uploading the corrected landing page URL and the corresponding keywords to a database so as to update the database.
4. The method according to any one of claims 1-3, wherein after determining that the keyword of the landing page URL adds an error, further comprising:
and sending out an early warning prompt for a decoding URL corresponding to the landing page URL with the wrong keyword addition.
5. The method according to any one of claims 1 to 3, wherein the correcting the decoded URL corresponding to the landing page URL to which the error is added to the keyword specifically comprises:
and replacing the substrings in the decoding URL corresponding to the substrings by the keywords.
6. A landing page URL checking apparatus, comprising:
the query unit is used for querying the keywords and the corresponding landing page URL from the database;
the decoding unit is used for carrying out character string decoding on the landing page URL to obtain a decoding URL;
the extraction unit is used for extracting substrings corresponding to the keywords from the decoding URL;
the verification unit is used for verifying whether the extracted substrings are the same as the keywords corresponding to the URL of the landing page to which the substrings belong, and if not, determining that the keywords of the URL of the landing page are added wrongly;
and the correcting unit is used for correcting the decoding URL corresponding to the landing page URL with the error added by the keyword.
7. The apparatus of claim 6, further comprising:
the encoding unit is used for encoding the corrected decoding URL to obtain a corrected landing page URL;
and the uploading unit is used for uploading the corrected landing page URL and the corresponding key words to the database so as to update the database.
8. The apparatus of any of claims 6-7, further comprising:
and the early warning prompting unit is used for sending out early warning prompt for the decoding URL corresponding to the landing page URL with the wrong keyword addition.
9. Apparatus according to claim 6 or 7, wherein the correction units comprise sub-units that replace sub-strings in their corresponding decoded URLs with keywords.
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