CN104951566A - Keyword search rank determining method and device - Google Patents
Keyword search rank determining method and device Download PDFInfo
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- CN104951566A CN104951566A CN201510411912.2A CN201510411912A CN104951566A CN 104951566 A CN104951566 A CN 104951566A CN 201510411912 A CN201510411912 A CN 201510411912A CN 104951566 A CN104951566 A CN 104951566A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
Abstract
An embodiment of the invention provides a keyword search rank determining method and device. The method comprises steps as follows: determining to-be-searched keywords; searching the keywords in a search engine to obtain search results corresponding to the keywords, wherein the search results comprise multiple search result pages; recording encrypted URLs (uniform resource locators) of all the search result pages in the search results and corresponding search result ranks; determining decrypted URLs corresponding to the encrypted URLs of all the search result pages; according to the decrypted URLs of all the search results, determining at least one platform decrypted URL with domain name information of network platforms in the decrypted URLs; according to the corresponding relation between preset platform decrypted URLs and platform user information, determining target platform users corresponding to all platform decrypted URLs; feeding back search result ranks corresponding to the corresponding platform decrypted URLs to all the target platform users. With the adoption of the method and the device, keyword ranks of user websites of network platforms can be determined.
Description
Technical field
The present invention relates to search technique field, be specifically related to a kind of keyword search rank defining method and device.
Background technology
Can be user at present provides the network platform of website to get more and more, and when user enters this network platform, after becoming platform user, the website that platform user can provide in the network platform is edited the information that need publicize, realizes the promotional of information; This kind of network platform as the electronic goods platform providing commodity propaganda network to stand for enrolled merchant, as provided the social platform etc. of personal homepage website for registered user.
For making the user website of platform user can be searched more fast and accurately by other users, user website keyword rank is in a search engine most important; Keyword rank refers to a kind of mode embodying page rank in the Search Results of search engine with the correlativity of word, word, phrase; Keyword rank is mainly divided into keyword nature rank and keyword bid ranking; Keyword nature rank refers to that search engine captures the embodiment of result automatic analysis, automatic name arranging to all related web pages, and user can reach the lifting of keyword rank by SEO (search engine optimization) optimisation technique; The service of keyword bid ranking refers to the paid ranking service of the one provided by search engine.
For promoting the popularity of user website, how to allow platform user understand user website keyword ranking in a search engine, so that platform user carries out keyword optimization, promoting user website keyword rank in a search engine, seem particularly necessary.
But, after searching in a search engine with keyword at present, only can count the final ranking situation of each webpage under this keyword, and cannot analyze from the final ranking situation of each webpage, under this keyword, belong to the rank of the user website of the network platform; Can find out how to determine the keyword rank of the user website belonging to the network platform, become the problem that those skilled in the art need to consider.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of keyword search rank defining method and device, to determine the keyword rank of the user website belonging to the network platform, recognizes user website keyword ranking in a search engine to make platform user.
For achieving the above object, the embodiment of the present invention provides following technical scheme:
A kind of keyword search rank defining method, comprising:
Determine keyword to be searched;
Search for described keyword in a search engine, obtain the Search Results that described keyword is corresponding, described Search Results comprises multiple result of page searching;
Record the encryption URL of each result of page searching in described Search Results and the search result rank of correspondence;
Determine the deciphering URL that the encryption URL of each result of page searching is corresponding;
According to the deciphering URL of each result of page searching, determine to decipher at least one platform deciphering URL in URL with the domain-name information of the described network platform;
Decipher the corresponding relation of URL and platform user information according to preset platform, determine the target platform user that each described platform deciphering URL is corresponding;
To the search result rank corresponding to the platform deciphering URL that each target platform user feedback is corresponding.
Wherein, the described deciphering URL determining that the encryption URL of each result of page searching is corresponding comprises:
Adopt the access of encryption URL simulation browser, get the webpage that access jumps to, extract the URL of described webpage, obtain encrypting deciphering URL corresponding to URL.
Wherein, the described corresponding relation deciphering URL and platform user information according to preset platform, determine that the target platform user that each described platform deciphering URL is corresponding comprises:
For each platform deciphering URL, extract the unique major key in platform deciphering URL;
According to the corresponding relation of preset unique major key and platform user information, determine the user profile corresponding to unique major key of each platform deciphering URL, obtain the target platform user represented by user profile that each described platform deciphering URL is corresponding.
Wherein, the described corresponding relation deciphering URL and platform user information according to preset platform, determine that the target platform user that each described platform deciphering URL is corresponding comprises:
For each platform deciphering URL, extract uniquely identified three grades of domain names in platform deciphering URL;
According to the corresponding relation of preset three grades of domain names and platform user information, determine the user profile corresponding to three grades of domain names of each platform deciphering URL, obtain the target platform user represented by user profile that each described platform deciphering URL is corresponding.
Wherein, describedly determine that keyword to be searched comprises:
Obtain the keyword set that platform user is submitted to;
Duplicate removal carried out to described keyword set and rejects the process of setting rubbish word, obtaining target critical set of words;
Using each keyword in target critical set of words as keyword to be searched.
The embodiment of the present invention also provides a kind of keyword search rank determining device, comprising:
Keyword determination module to be searched, for determining keyword to be searched;
Search module, for searching for described keyword in a search engine, obtain the Search Results that described keyword is corresponding, described Search Results comprises multiple result of page searching;
Logging modle, for the search result rank of the encryption URL and correspondence that record each result of page searching in described Search Results;
Deciphering URL determination module, for determining the deciphering URL that the encryption URL of each result of page searching is corresponding;
Platform URL determination module, for the deciphering URL according to each result of page searching, determines to decipher at least one platform deciphering URL in URL with the domain-name information of the described network platform;
Targeted customer's determination module, for the corresponding relation according to preset platform deciphering URL and platform user information, determines the target platform user that each described platform deciphering URL is corresponding;
Feedback module, deciphers the search result rank corresponding to URL for the platform corresponding to each target platform user feedback.
Wherein, described deciphering URL determination module comprises:
Analog access unit, for adopting the access of encryption URL simulation browser, getting the webpage that access jumps to, extracting the URL of described webpage, obtain encrypting deciphering URL corresponding to URL.
Wherein, described targeted customer's determination module comprises:
First extraction unit, for for each platform deciphering URL, extracts the unique major key in platform deciphering URL;
First determining unit, for the corresponding relation according to preset unique major key and platform user information, determine the user profile corresponding to unique major key of each platform deciphering URL, obtain the target platform user represented by user profile that each described platform deciphering URL is corresponding.
Wherein, described targeted customer's determination module comprises:
Second extraction unit, for for each platform deciphering URL, extracts uniquely identified three grades of domain names in platform deciphering URL;
Second determining unit, for the corresponding relation according to preset three grades of domain names and platform user information, determine the user profile corresponding to three grades of domain names of each platform deciphering URL, obtain the target platform user represented by user profile that each described platform deciphering URL is corresponding.
Wherein, keyword determination module to be searched comprises:
Set acquiring unit, for obtaining the keyword set that platform user is submitted to;
Processing unit, for carrying out duplicate removal to described keyword set and rejecting the process setting rubbish word, obtains target critical set of words;
Word determining unit to be searched, for using each keyword in target critical set of words as keyword to be searched.
Based on technique scheme, the keyword search rank defining method that the embodiment of the present invention provides, by being decrypted, judging the means such as the platform deciphering URL belonging to the network platform in deciphering URL, the corresponding relation arranging platform deciphering URL and platform user information to the encryption URL of result of page searching, achieve the webpage final ranking of the keyword provided from search engine and analyze, belong to the object of the rank of the user website of the network platform; Therefore the embodiment of the present invention can determine the keyword rank of the user website belonging to the network platform, and feed back corresponding keyword rank to platform user, make platform user can recognize user website keyword ranking in a search engine, for the follow-up optimization carrying out keyword, there is great help.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only embodiments of the invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to the accompanying drawing provided.
The process flow diagram of the keyword search rank defining method that Fig. 1 provides for the embodiment of the present invention;
Another process flow diagram of the keyword search rank defining method that Fig. 2 provides for the embodiment of the present invention;
Fig. 3 provides the method flow diagram of the platform user that really sets the goal for the embodiment of the present invention;
Fig. 4 provides the other method process flow diagram of the platform user that really sets the goal for the embodiment of the present invention;
The method flow diagram of the keyword that the determination that Fig. 5 provides for the embodiment of the present invention is to be searched;
The structured flowchart of the keyword search rank determining device that Fig. 6 provides for the embodiment of the present invention;
The structured flowchart of the deciphering URL determination module that Fig. 7 provides for the embodiment of the present invention;
The structured flowchart of targeted customer's determination module that Fig. 8 provides for the embodiment of the present invention;
Another structured flowchart of targeted customer's determination module that Fig. 9 provides for the embodiment of the present invention;
The structured flowchart of the keyword determination module to be searched that Figure 10 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
The process flow diagram of the keyword search rank defining method that Fig. 1 provides for the embodiment of the present invention, the method can be applicable to have in the computing equipment of data-handling capacity, computing equipment can be the user side equipments such as PC (personal computer), also can be the network equipments such as server; With reference to Fig. 1, the method can comprise:
Step S100, determine keyword to be searched;
Optionally, keyword to be searched can be the keyword needing to determine the keyword rank of webpage that platform user provides; As managed the platform user of " bolt " in e-commerce platform mainly, for belonging to the user website of this platform user under determining e-commerce platform, " bolt " keyword rank in a search engine, then this platform user can submit " bolt " keyword to, so that the keyword rank that the computing equipment in the embodiment of the present invention carries out user website is determined;
Optionally, a user website may relate to multiple keyword, platform user also can provide the keyword set of multiple keyword, the embodiment of the present invention can respectively using each keyword in this keyword set as keyword to be searched, determine the rank of each keyword involved by user website respectively;
Optionally, keyword to be searched also can be the supvr of the network platform, is the ranking of website under certain keyword of definite network platform, submits to.
Step S110, search for described keyword in a search engine, obtain the Search Results that described keyword is corresponding, described Search Results comprises multiple result of page searching;
Keyword to be searched can be searched for by the embodiment of the present invention in main flow search engine, as searched in the search engine such as Baidu, search dog, Google of China;
Optionally, the embodiment of the present invention can select a search engine to search for described keyword, and multiple search engine also can be selected to search for described keyword; If select multiple search engine to search for described keyword, then the Search Results that obtains of each search engine search is uncorrelated mutually, search rank need separately be shown, follow-up also need provides the keyword obtained by each search engine rank respectively to platform user, and the keyword rank that each search engine is obtained is independent of each other.
Step S120, record the encryption URL of each result of page searching in described Search Results and the search result rank of correspondence;
When searching for keyword in a search engine, the multiple result of page searching that can be sequentially shown, the embodiment of the present invention goes out encryption URL (the Uniform Resource Locator of each result of page searching by matching regular expressions, URL(uniform resource locator)), and record the search result rank of the result of page searching of each encryption represented by URL;
Encryption URL refers to, search engine is for security consideration, the reason such as prevent that address from frequently being called, and adopt particular encryption rule, some character string in real URL is replaced to irregular character string to be encrypted, the URL of the encryption formed.
Step S130, determine the deciphering URL that the encryption URL of each result of page searching is corresponding;
After determining the encryption URL of each result of page searching, each encryption URL can be reduced into real URL by the embodiment of the present invention, obtains deciphering URL.
Step S140, deciphering URL according to each result of page searching, determine to decipher at least one platform deciphering URL in URL with the domain-name information of the described network platform;
Deciphering URL carries the specifying information such as domain name, major key of the webpage that URL represents, the embodiment of the present invention can in the deciphering URL of each result of page searching, judge the deciphering URL that there is the domain-name information of the network platform, and the deciphering URL with the domain-name information of the network platform that will judge, be defined as platform deciphering URL; Platform deciphering URL represents the real URL of the webpage belonged under the described network platform;
Be " gongchang.com " for the domain-name information of the network platform, the embodiment of the present invention can domain name in the deciphering URL of each result of page searching of comparison whether corresponding to " gongchang.com ", and domain name and " gongchang.com " deciphers accordingly URL and be defined as being the URL of the webpage under " gongchang.com " this domain name, URL deciphered by the platform being belonged to the network platform of " gongchang.com " this domain name.
Step S150, corresponding relation according to preset platform deciphering URL and platform user information, determine that target platform user corresponding to URL deciphered by each described platform;
Platform deciphering URL is the URL of the webpage under the described network platform, therefore can carry the information of the described network platform, wherein can comprise the identification information of mark platform user; The embodiment of the present invention can extract the identification information that can identify platform user in platform deciphering URL, and according to the corresponding relation of identification information and platform user information, determine the platform user corresponding to identification information of each platform deciphering URL, to decipher target platform user corresponding to URL as each platform;
Optionally, identification information can decipher the unique major key (pid) in URL for platform, or the three grades of domain names etc. in platform deciphering URL;
Target platform user is the platform user needing the rank feeding back described keyword; Platform user as managed " bolt " in e-commerce platform mainly is submitted to, and keyword to be searched " bolt " carries out the determination of keyword rank; Then the determined target platform user of the embodiment of the present invention can be that under this e-commerce platform, Web Page Key Words has at least one platform user of " bolt ", at least one platform user determined may comprise the platform user of above-mentioned submission " bolt " keyword, also may not comprise (to should the situation of the not searched engine typing of webpage of platform user, now, the webpage of this platform user needs the optimization carried out compared with great dynamics).
Step S160, to each target platform user feedback corresponding platform deciphering URL corresponding to search result rank.
The keyword search rank defining method that the embodiment of the present invention provides, comprising: determine keyword to be searched; Search for described keyword in a search engine, obtain the Search Results that described keyword is corresponding, described Search Results comprises multiple result of page searching; Record the encryption URL of each result of page searching in described Search Results and the search result rank of correspondence; Determine the deciphering URL that the encryption URL of each result of page searching is corresponding; According to the deciphering URL of each result of page searching, determine to decipher at least one platform deciphering URL in URL with the domain-name information of the described network platform; Decipher the corresponding relation of URL and platform user information according to preset platform, determine the target platform user that each described platform deciphering URL is corresponding; To the search result rank corresponding to the platform deciphering URL that each target platform user feedback is corresponding.
Can find out, the keyword search rank defining method that the embodiment of the present invention provides, by being decrypted, judging the means such as the platform deciphering URL belonging to the network platform in deciphering URL, the corresponding relation arranging platform deciphering URL and platform user information to the encryption URL of result of page searching, achieve the webpage final ranking of the keyword provided from search engine and analyze, belong to the object of the rank of the user website of the network platform; Therefore the embodiment of the present invention can determine the keyword rank of the user website belonging to the network platform, and feed back corresponding keyword rank to platform user, make platform user can recognize user website keyword ranking in a search engine, for the follow-up optimization carrying out keyword, there is great help.
Optionally, because the result of page searching quantity in the Search Results that described keyword is corresponding may be more, the result of page searching that disposable process is all, by causing, the data processing load of computing equipment is heavier; Therefore the embodiment of the present invention can by the result of page searching in Search Results, a batch division is carried out according to rank order, obtain multiple batches of result of page searching set, result of page searching (process comprises: the determination of target platform user corresponding to URL deciphered by the determination of the record of encryption URL and rank, the determination of deciphering URL, platform deciphering URL and platform) in the result of page searching set of single treatment one batch, to alleviate the data processing load of computing equipment;
Corresponding, after obtaining Search Results corresponding to described keyword, the embodiment of the present invention can according to the rank order of search result rank, result of page searching in Search Results is carried out a batch division, obtain multiple batches of result of page searching set, a result of page searching set comprises the result of page searching of setting quantity; And then for each result of page searching set, the embodiment of the present invention can perform the flow process of step S120 shown in Fig. 1 ~ S150, obtain the target platform user that in each result of page searching set, platform deciphering URL is corresponding; Thus the target platform user that in comprehensive each result of page searching set, platform deciphering URL is corresponding, obtain the result of page searching and the search result rank that belong to platform deciphering URL in Search Results corresponding to keyword, to the corresponding search result rank of target platform user feedback that each platform deciphering URL is corresponding.
Optionally, be decrypted by encryption URL, restoring in the aspect of real URL, it is more difficult that the encryption policy due to search engine cracks, and encryption policy may exist frequent situation about changing; If the decryption policy therefore by finding encryption URL is encrypted the deciphering of URL, sizable workload will be caused;
Based on this, the present inventor finds: adopt encryption URL to conduct interviews in a browser, can jump in the webpage of encryption URL link, and have encryption URL real URL originally in the webpage that this jumps to;
But, if the directly webpage of the real encryption of access in a browser URL link, because the result of page searching quantity in Search Results is comparatively large, browser may need the access carrying out nearly hundreds and thousands of times at short notice, and this very easily causes the collapse of browser; Therefore the present inventor's mode of adopting simulation browser to run, be encrypted the access of URL institute linked web pages, thus when simulating page jump and extremely encrypting the webpage of URL link, the URL of described webpage can be extracted, realize the determination of deciphering URL corresponding to encryption URL;
Corresponding, Fig. 2 shows another process flow diagram of the keyword search rank defining method that the embodiment of the present invention provides, and with reference to Fig. 2, the method can comprise:
Step S200, determine keyword to be searched;
Step S210, search for described keyword in a search engine, obtain the Search Results that described keyword is corresponding, described Search Results comprises multiple result of page searching;
Step S220, record the encryption URL of each result of page searching in described Search Results and the search result rank of correspondence;
Step S230, the access of employing encryption URL simulation browser, get the webpage that access jumps to, extract the URL of described webpage, obtain encrypting deciphering URL corresponding to URL;
Step S240, deciphering URL according to each result of page searching, determine to decipher at least one platform deciphering URL in URL with the domain-name information of the described network platform;
Step S250, corresponding relation according to preset platform deciphering URL and platform user information, determine that target platform user corresponding to URL deciphered by each described platform;
Step S260, to each target platform user feedback corresponding platform deciphering URL corresponding to search result rank.
Optionally, after determining platform deciphering URL, the embodiment of the present invention can decipher from platform the identification information extracting mark platform user URL, thus realizes the determination of corresponding target platform user;
A kind of form of expression of identification information is unique major key; Corresponding, Fig. 3 shows the method flow diagram that the embodiment of the present invention provides the platform user that really sets the goal, and with reference to Fig. 3, the method can comprise:
Step S300, for each platform deciphering URL, extract the unique major key in platform deciphering URL;
For e-commerce platform, can there is unique major key (pid) of product in product URL, the embodiment of the present invention can extract the unique major key in product URL.
Step S310, corresponding relation according to preset unique major key and platform user information, determine the user profile corresponding to unique major key of each platform deciphering URL, obtains the target platform user represented by user profile that each described platform deciphering URL is corresponding.
Optionally, the unique major key in product URL and the user profile such as user, company information have corresponding relation, and by the unique major key obtained, the embodiment of the present invention can determine the information such as user, enterprise of product URL, thus determines target platform user.
The another kind of form of expression of identification information is three grades of domain names; Corresponding, Fig. 4 shows the other method process flow diagram that the embodiment of the present invention provides the platform user that really sets the goal, and with reference to Fig. 4, the method can comprise:
Step S400, for each platform deciphering URL, extract uniquely identified three grades of domain names in platform deciphering URL;
For e-commerce platform, three grades of domain names of meeting existence anduniquess mark retail shop in retail shop URL.
Step S410, corresponding relation according to preset three grades of domain names and platform user information, determine the user profile corresponding to three grades of domain names of each platform deciphering URL, obtains the target platform user represented by user profile that each described platform deciphering URL is corresponding.
Optionally, three grades of domain names in retail shop URL and the user profile such as user, company information have corresponding relation, and by the three grades of domain names obtained, the embodiment of the present invention can determine the information such as user, enterprise of product URL, thus determines target platform user.
Optionally, if keyword to be searched is selected in the keyword set provided by platform user, the keyword set provided due to platform user second-rate, repetition or insignificant keyword may be there is in keyword set, therefore the keyword set that the embodiment of the present invention can provide platform user carries out duplicate removal, reject the process such as rubbish word after, then by selected keyword to be searched respectively in the target critical set of words after processing;
Corresponding, Fig. 5 shows the method flow diagram of determination that the embodiment of the present invention provides keyword to be searched, and with reference to Fig. 5, the method can comprise:
The keyword set that step S500, acquisition platform user are submitted to;
For e-commerce platform, provide the reason of keyword set to be by platform user: on the one hand, platform user is the most familiar to oneself company information, has a say most to the brand of oneself; On the other hand, the feature of platform user oneself product more clearly, also just understands to want to promote which keyword most.
Step S510, described keyword set carried out to duplicate removal and reject the process of setting rubbish word, obtain target critical set of words;
Duplicate removal refers in keyword set, there is the literal living keyword repeated and removes, and only in the keyword repeated, retain one;
For e-commerce platform, the definition of rubbish word refers to, the nothing word in all senses that platform user is at will filled in, in other words with the word that selected industry is irrelevant; Namely selected industry refers to the industry that user selects when registered enterprise and release product;
Optionally, embodiment of the present invention install beforehand keyword dictionary, by the keyword that the preset every profession and trade of keyword dictionary is corresponding; Under the industry belonging to platform user, when there is the keyword not corresponding to the keyword corresponding to the sector in keyword set, can think that these keywords not corresponding to the keyword corresponding to the sector are rubbish word, needing to reject from keyword set.
Step S520, using each keyword in target critical set of words as keyword to be searched.
The embodiment of the present invention can determine the keyword rank of the user website belonging to the network platform, and feed back corresponding keyword rank to platform user, make platform user can recognize user website keyword ranking in a search engine, for the follow-up optimization carrying out keyword, there is great help.
Below the keyword search rank determining device that the embodiment of the present invention provides is introduced, keyword search rank determining device described below can with the mutual corresponding reference of above-described keyword search rank defining method.
The structured flowchart of the keyword search rank determining device that Fig. 6 provides for the embodiment of the present invention, this device can be applicable in computing equipment, and with reference to Fig. 6, this device can comprise:
Keyword determination module 100 to be searched, for determining keyword to be searched;
Search module 200, for searching for described keyword in a search engine, obtain the Search Results that described keyword is corresponding, described Search Results comprises multiple result of page searching;
Logging modle 300, for the search result rank of the encryption URL and correspondence that record each result of page searching in described Search Results;
Deciphering URL determination module 400, for determining the deciphering URL that the encryption URL of each result of page searching is corresponding;
Platform URL determination module 500, for the deciphering URL according to each result of page searching, determines to decipher at least one platform deciphering URL in URL with the domain-name information of the described network platform;
Targeted customer's determination module 600, for the corresponding relation according to preset platform deciphering URL and platform user information, determines the target platform user that each described platform deciphering URL is corresponding;
Feedback module 700, deciphers the search result rank corresponding to URL for the platform corresponding to each target platform user feedback.
Optionally, Fig. 7 shows a kind of alternate configurations of the deciphering URL determination module 400 that the embodiment of the present invention provides, and with reference to Fig. 7, deciphering URL determination module 400 can comprise:
Analog access unit 410, for adopting the access of encryption URL simulation browser, getting the webpage that access jumps to, extracting the URL of described webpage, obtain encrypting deciphering URL corresponding to URL.
Optionally, Fig. 8 shows a kind of alternate configurations of targeted customer's determination module 600 that the embodiment of the present invention provides, and with reference to Fig. 8, targeted customer's determination module 600 can comprise:
First extraction unit 610, for for each platform deciphering URL, extracts the unique major key in platform deciphering URL;
First determining unit 611, for the corresponding relation according to preset unique major key and platform user information, determine the user profile corresponding to unique major key of each platform deciphering URL, obtain the target platform user represented by user profile that each described platform deciphering URL is corresponding.
Optionally, Fig. 9 shows the another kind of alternate configurations of targeted customer's determination module 600 that the embodiment of the present invention provides, and with reference to Fig. 9, targeted customer's determination module 600 can comprise:
Second extraction unit 620, for for each platform deciphering URL, extracts uniquely identified three grades of domain names in platform deciphering URL;
Second determining unit 621, for the corresponding relation according to preset three grades of domain names and platform user information, determine the user profile corresponding to three grades of domain names of each platform deciphering URL, obtain the target platform user represented by user profile that each described platform deciphering URL is corresponding.
Optionally, Figure 10 shows a kind of alternate configurations of the keyword determination module 100 to be searched that the embodiment of the present invention provides, and with reference to Figure 10, keyword determination module 100 to be searched can comprise:
Set acquiring unit 110, for obtaining the keyword set that platform user is submitted to;
Processing unit 120, for carrying out duplicate removal to described keyword set and rejecting the process setting rubbish word, obtains target critical set of words;
Word determining unit 130 to be searched, for using each keyword in target critical set of words as keyword to be searched.
The keyword search rank determining device that the embodiment of the present invention provides, the keyword rank of the user website belonging to the network platform can be determined, and feed back corresponding keyword rank to platform user, make platform user can recognize user website keyword ranking in a search engine, for the follow-up optimization carrying out keyword, there is great help.
In this instructions, each embodiment adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar portion mutually see.For device disclosed in embodiment, because it corresponds to the method disclosed in Example, so description is fairly simple, relevant part illustrates see method part.
Professional can also recognize further, in conjunction with unit and the algorithm steps of each example of embodiment disclosed herein description, can realize with electronic hardware, computer software or the combination of the two, in order to the interchangeability of hardware and software is clearly described, generally describe composition and the step of each example in the above description according to function.These functions perform with hardware or software mode actually, depend on application-specific and the design constraint of technical scheme.Professional and technical personnel can use distinct methods to realize described function to each specifically should being used for, but this realization should not thought and exceeds scope of the present invention.
The software module that the method described in conjunction with embodiment disclosed herein or the step of algorithm can directly use hardware, processor to perform, or the combination of the two is implemented.Software module can be placed in the storage medium of other form any known in random access memory (RAM), internal memory, ROM (read-only memory) (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technical field.
To the above-mentioned explanation of the disclosed embodiments, professional and technical personnel in the field are realized or uses the present invention.To be apparent for those skilled in the art to the multiple amendment of these embodiments, General Principle as defined herein can without departing from the spirit or scope of the present invention, realize in other embodiments.Therefore, the present invention can not be restricted to these embodiments shown in this article, but will meet the widest scope consistent with principle disclosed herein and features of novelty.
Claims (10)
1. a keyword search rank defining method, is characterized in that, comprising:
Determine keyword to be searched;
Search for described keyword in a search engine, obtain the Search Results that described keyword is corresponding, described Search Results comprises multiple result of page searching;
Record the encryption URL of each result of page searching in described Search Results and the search result rank of correspondence;
Determine the deciphering URL that the encryption URL of each result of page searching is corresponding;
According to the deciphering URL of each result of page searching, determine to decipher at least one platform deciphering URL in URL with the domain-name information of the described network platform;
Decipher the corresponding relation of URL and platform user information according to preset platform, determine the target platform user that each described platform deciphering URL is corresponding;
To the search result rank corresponding to the platform deciphering URL that each target platform user feedback is corresponding.
2. keyword search rank defining method according to claim 1, is characterized in that, the described deciphering URL determining that the encryption URL of each result of page searching is corresponding comprises:
Adopt the access of encryption URL simulation browser, get the webpage that access jumps to, extract the URL of described webpage, obtain encrypting deciphering URL corresponding to URL.
3. keyword search rank defining method according to claim 1 and 2, is characterized in that, the described corresponding relation deciphering URL and platform user information according to preset platform, determines that the target platform user that each described platform deciphering URL is corresponding comprises:
For each platform deciphering URL, extract the unique major key in platform deciphering URL;
According to the corresponding relation of preset unique major key and platform user information, determine the user profile corresponding to unique major key of each platform deciphering URL, obtain the target platform user represented by user profile that each described platform deciphering URL is corresponding.
4. keyword search rank defining method according to claim 1 and 2, is characterized in that, the described corresponding relation deciphering URL and platform user information according to preset platform, determines that the target platform user that each described platform deciphering URL is corresponding comprises:
For each platform deciphering URL, extract uniquely identified three grades of domain names in platform deciphering URL;
According to the corresponding relation of preset three grades of domain names and platform user information, determine the user profile corresponding to three grades of domain names of each platform deciphering URL, obtain the target platform user represented by user profile that each described platform deciphering URL is corresponding.
5. keyword search rank defining method according to claim 1, is characterized in that, describedly determines that keyword to be searched comprises:
Obtain the keyword set that platform user is submitted to;
Duplicate removal carried out to described keyword set and rejects the process of setting rubbish word, obtaining target critical set of words;
Using each keyword in target critical set of words as keyword to be searched.
6. a keyword search rank determining device, is characterized in that, comprising:
Keyword determination module to be searched, for determining keyword to be searched;
Search module, for searching for described keyword in a search engine, obtain the Search Results that described keyword is corresponding, described Search Results comprises multiple result of page searching;
Logging modle, for the search result rank of the encryption URL and correspondence that record each result of page searching in described Search Results;
Deciphering URL determination module, for determining the deciphering URL that the encryption URL of each result of page searching is corresponding;
Platform URL determination module, for the deciphering URL according to each result of page searching, determines to decipher at least one platform deciphering URL in URL with the domain-name information of the described network platform;
Targeted customer's determination module, for the corresponding relation according to preset platform deciphering URL and platform user information, determines the target platform user that each described platform deciphering URL is corresponding;
Feedback module, deciphers the search result rank corresponding to URL for the platform corresponding to each target platform user feedback.
7. keyword search rank determining device according to claim 6, is characterized in that, described deciphering URL determination module comprises:
Analog access unit, for adopting the access of encryption URL simulation browser, getting the webpage that access jumps to, extracting the URL of described webpage, obtain encrypting deciphering URL corresponding to URL.
8. the keyword search rank determining device according to claim 6 or 7, is characterized in that, described targeted customer's determination module comprises:
First extraction unit, for for each platform deciphering URL, extracts the unique major key in platform deciphering URL;
First determining unit, for the corresponding relation according to preset unique major key and platform user information, determine the user profile corresponding to unique major key of each platform deciphering URL, obtain the target platform user represented by user profile that each described platform deciphering URL is corresponding.
9. the keyword search rank determining device according to claim 6 or 7, is characterized in that, described targeted customer's determination module comprises:
Second extraction unit, for for each platform deciphering URL, extracts uniquely identified three grades of domain names in platform deciphering URL;
Second determining unit, for the corresponding relation according to preset three grades of domain names and platform user information, determine the user profile corresponding to three grades of domain names of each platform deciphering URL, obtain the target platform user represented by user profile that each described platform deciphering URL is corresponding.
10. keyword search rank determining device according to claim 6, is characterized in that, keyword determination module to be searched comprises:
Set acquiring unit, for obtaining the keyword set that platform user is submitted to;
Processing unit, for carrying out duplicate removal to described keyword set and rejecting the process setting rubbish word, obtains target critical set of words;
Word determining unit to be searched, for using each keyword in target critical set of words as keyword to be searched.
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