CN104809628A - Platform for network advertising - Google Patents
Platform for network advertising Download PDFInfo
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- CN104809628A CN104809628A CN201510207259.8A CN201510207259A CN104809628A CN 104809628 A CN104809628 A CN 104809628A CN 201510207259 A CN201510207259 A CN 201510207259A CN 104809628 A CN104809628 A CN 104809628A
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Abstract
The invention discloses a platform for network advertising. The platform for network advertising comprises a client side and an advertising server. The advertising server comprises a matching module, a mouse action capture module and an advertising video playing, information acquisition module and a voice input module, wherein the matching module is used for matching of user preference according to recent search keywords of a user, and an advertising video meeting the user preference is displayed to the user through the client side; the mouse action capture module captures mouse actions, when the user clicks the advertising video through a mouse, the advertising video is suspended, and an option of information feedback and an option of playing continuation are displayed on a display screen of the client side and can be selected by the user. According to the advertising video playing and information acquisition module, if the user selects the option of playing continuation, the advertising video continues playing; if the user selects the option of information feedback, an input dialog box is displayed on the display screen of the client side, the user inputs the comment of the user into the dialog box, and the acquired comment of the user is stored in a memory. When the comment of the user is stored, the comment is marked with the frame number of the video. The platform for network advertising has the advantages that interaction of the network advertising video is enhanced, and feedback information is received in real time.
Description
Technical field
The present invention relates to field of information networks, particularly, relate to a kind of platform for the web advertisement.
Background technology
At present, along with the development of network broadband, Internet video substitutes traditional TV gradually, and increasing young man selects to watch program by Internet video.Therefore also increase in the spending on ads of Internet video thereupon.Network has stronger interactive compared with traditional TV, but it is also that optionally programme is to user that existing advertisement is play, but cannot learn that user is to the suggestion of advertisement and the suggestion to product in advertisement, as done shopping on network shopping mall, user can comment on the commodity bought, but cannot comment on the commodity of advertisement, and whether ad content meets the hobby of potential buyer, instant feedback can not be obtained.
Summary of the invention
The object of the invention is to, for the problems referred to above, propose a kind of platform for the web advertisement, to realize increasing web advertisement video interactive, the advantage of real-time reception feedback information.
For achieving the above object, the technical solution used in the present invention is:
For a platform for the web advertisement, comprise client and Advertisement Server,
Described client is connected by internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into storer by information acquisition module
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by internet;
Video frame indicia module, reading user selects video frame number during feedback information, when namely video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark.
Technical scheme of the present invention has following beneficial effect:
Technical scheme of the present invention, utilizes the interactive of Internet video, allows user can while advertisement is play, the suggestion of Real-time Feedback oneself, thus reaches and increase web advertisement video interactive, real-time reception feedback information object.
Embodiment
For a platform for the web advertisement, comprise client and Advertisement Server,
Described client is connected by internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into storer by information acquisition module
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by internet.
Video frame indicia module, reading user selects video frame number during feedback information, when namely video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark.If when namely user selects feedback information, the advertisement video number of broadcasting is 250 frames, then, when storing user comment information, 250 pairs of user comment information are used to mark.
And barrage control module is set in Advertisement Server, the comment of user can directly be passed through the information displaying of barrage on advertisement video by this barrage control module, and advertisement video being arranged barrage control button, user can select whether on advertisement video, show barrage according to this button.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (1)
1. for a platform for the web advertisement, it is characterized in that, comprise client and Advertisement Server,
Described client is connected by internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into storer by information acquisition module;
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by internet;
Video frame indicia module, reading user selects video frame number during feedback information, when namely video is played from start to field feedback, the frame number of video playback, and when storing user comment, use this video frame number to mark.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207259.8A CN104809628A (en) | 2015-04-28 | 2015-04-28 | Platform for network advertising |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207259.8A CN104809628A (en) | 2015-04-28 | 2015-04-28 | Platform for network advertising |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104809628A true CN104809628A (en) | 2015-07-29 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510207259.8A Pending CN104809628A (en) | 2015-04-28 | 2015-04-28 | Platform for network advertising |
Country Status (1)
| Country | Link |
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| CN (1) | CN104809628A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017045592A1 (en) * | 2015-09-15 | 2017-03-23 | 北京合盒互动科技有限公司 | Advertisement display method and apparatus for controllable electronic screen |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
| CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
| CN103442298A (en) * | 2013-08-08 | 2013-12-11 | 西安交通大学 | Video on demand asynchronous interaction method under cloud framework environment |
| CN103533442A (en) * | 2013-09-27 | 2014-01-22 | 北京奇虎科技有限公司 | Method and device for loading video popped screen |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
-
2015
- 2015-04-28 CN CN201510207259.8A patent/CN104809628A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
| CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
| CN103442298A (en) * | 2013-08-08 | 2013-12-11 | 西安交通大学 | Video on demand asynchronous interaction method under cloud framework environment |
| CN103533442A (en) * | 2013-09-27 | 2014-01-22 | 北京奇虎科技有限公司 | Method and device for loading video popped screen |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017045592A1 (en) * | 2015-09-15 | 2017-03-23 | 北京合盒互动科技有限公司 | Advertisement display method and apparatus for controllable electronic screen |
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| EXSB | Decision made by sipo to initiate substantive examination | ||
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Application publication date: 20150729 |