CN104735486B - The control method and device that a kind of advertisement plays - Google Patents
The control method and device that a kind of advertisement plays Download PDFInfo
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Abstract
The invention discloses the control method and device that a kind of advertisement plays, wherein, method includes：Obtain advertisement watching request of first user within the Current ad cycle, wherein, the Current ad cycle according to time order and function tactic N number of period by forming, each period corresponds to a time interval, each time interval is formed by all periods before the period in the period corresponding to the time interval and Current ad cycle, and each time interval corresponds to a section maximum broadcasting time to all users to each advertisement；Candidate locations are determined according to advertisement watching request；Determine each candidate locations within the Current ad cycle to default total broadcasting time of the first user；Candidate locations are selected to be put into advertisement Candidate Set according to preset rules；Advertisement is selected to play out from advertisement Candidate Set.Technical scheme, each advertisement distributes broadcasting on a time period, and each candidate locations are both provided with total broadcasting time to user, improves the play quality of advertisement.
Description
Technical Field
The present invention relates to the technical field of advertisement playing, and in particular, to a method and an apparatus for controlling advertisement playing.
Background
In order to obtain a rich advertising income, various media are often planted with advertisements of advertisers on own media platforms. In consideration of advertisement budget, in an advertisement period, an advertiser can only bear certain times of advertisement playing; meanwhile, in order to improve the advertisement delivery effect, the advertiser wants to limit the advertisement playing time and the number of times of playing for each user.
Currently, in the prior art, the media randomly plays the advertisement according to the advertisement viewing request of the user. Therefore, if a large number of users send out requests for playing advertisements in a short time, the same advertisement may be played too intensively in a short time. And the maximum number of plays of the advertisement by the advertiser is limited in consideration of the advertisement budget. Therefore, when a large amount of the same advertisement is played in a short time, the advertisement is played less times in other time periods, and the playing effect of the advertisement is influenced. In addition, in the prior art, the advertisement is randomly played according to the advertisement watching request of the user, so the playing times of any advertisement to any user are also random, which is not beneficial to controlling the playing times of the advertisement to each user, and the advertisement putting quality is not high.
Disclosure of Invention
The embodiment of the invention aims to provide a method and a device for controlling advertisement playing so as to improve the playing effect of advertisements. The specific technical scheme is as follows:
a control method for advertisement playing is applied to electronic equipment and comprises the following steps:
acquiring an advertisement watching request of a first user in a current advertisement period, wherein the current advertisement period consists of N time periods arranged according to time sequence, each time period corresponds to a time interval, each time interval consists of the time period corresponding to the time interval and all time periods before the time period in the current advertisement period, and each time interval corresponds to the maximum playing time of each advertisement for all users;
determining candidate advertisements according to the advertisement viewing request;
determining the preset total playing times of each candidate advertisement to a first user in the current advertisement period;
for each candidate advertisement with the total playing times being null or 1, the following processing is performed: the played times of the candidate advertisement to all users in the current advertisement playing period are obtained, and when the played times are smaller than the maximum playing times of the candidate advertisement in the current time interval, the candidate advertisement is placed in an advertisement candidate set;
for each candidate advertisement with the total playing time greater than 1, if the played time of the candidate advertisement to the first user in the current advertisement period is 0, performing the following processing: the method comprises the steps of obtaining the played times of a candidate advertisement to all users in a current advertisement playing period, and when the played times of the candidate advertisement to all users in the current advertisement playing period is smaller than a first threshold value, putting the advertisement into an advertisement candidate set, wherein the first threshold value is different from the maximum playing time value of the candidate advertisement in the current time interval;
for each candidate advertisement with the total playing time larger than 1, if the playing time of the candidate advertisement to the first user in the current advertisement period is larger than or equal to 1, the following processing is performed: when the played times of the candidate advertisement to the first user in the current advertisement playing period are smaller than the preset total playing times of the advertisement to the first user, putting the advertisement into an advertisement candidate set;
and selecting the advertisement from the advertisement candidate set for playing.
In a specific embodiment of the present invention, the obtaining manner of the interval maximum playing time of the first advertisement in the first time interval is as follows:
acquiring the time ratio of a first time interval to the current advertisement period and the preset maximum playing times of the first advertisement to all users in the current advertisement period; multiplying the time ratio by the obtained maximum playing time to obtain the interval maximum playing time of the first advertisement in the first time interval;
or, the interval maximum playing frequency of the first advertisement in the first time interval is calculated by the following formula:
wherein i =1,2,3, …, d,d is a natural number, b i A, the actual playing times of the first advertisement in the time interval corresponding to the first time interval in the ith advertisement period before the current advertisement period are obtained i Is said b i The preset weight of (2).
In one embodiment of the present invention, the determining a candidate advertisement according to the advertisement viewing request includes:
determining the advertisement type corresponding to the time period of the moment when the advertisement watching request is received according to the preset corresponding relation between each time period and the advertisement type;
determining a first number of advertisements of the determined advertisement type as candidate advertisements;
or the like, or, alternatively,
determining the advertisement type corresponding to the first user according to the preset corresponding relation between each user and the advertisement type;
a first number of advertisements of the determined advertisement type are determined as candidate advertisements.
In a specific embodiment of the present invention, the first threshold is a × B, where a is a maximum number of playing times of the candidate advertisement corresponding to the current time interval, B = g + (1-g) L/M, where g is a constant and is 0-t-g-t 1, L is a number of played times of the candidate advertisement to all users in the current advertisement playing period, and M is a maximum number of playing times of the advertisement in the current advertisement playing period.
In an embodiment of the present invention, the step of selecting an advertisement from the advertisement candidate set for playing includes:
selecting a second number of advertisements from the advertisement candidate set as an advertisement set to be played according to the scores of the advertisements in the advertisement candidate set, wherein the scores of the advertisements in the advertisement set to be played are higher than those of other advertisements in the advertisement candidate set except the advertisements in the advertisement set to be played;
and playing the advertisement in the advertisement set to be played.
The embodiment of the invention also provides a control device for playing the advertisement, which is applied to the electronic equipment, and the device comprises:
an advertisement viewing request acquisition unit: the advertisement watching method comprises the steps that an advertisement watching request of a first user in a current advertisement period is obtained, wherein the current advertisement period is composed of N time periods arranged according to time sequence, each time period corresponds to a time interval, each time interval is composed of the time period corresponding to the time interval and all the time periods before the time period in the current advertisement period, and each time interval corresponds to the advertisement with an interval maximum playing time number for all the users;
the candidate advertisement determination unit: for determining candidate advertisements based on the advertisement viewing request;
total play count determining unit: the method comprises the steps of determining the preset total playing times of each candidate advertisement for a first user in a current advertisement period;
the first candidate advertisement processing unit: the method is used for processing each candidate advertisement with the total playing time being null or 1: the played times of the candidate advertisement to all users in the current advertisement playing period are obtained, and when the played times are smaller than the maximum playing times of the candidate advertisement in the current time interval, the candidate advertisement is placed in an advertisement candidate set;
the second candidate advertisement processing unit: for each candidate advertisement with the total playing time greater than 1, if the played time of the candidate advertisement to the first user in the current advertisement period is 0, performing the following processing: the method comprises the steps of obtaining the played times of a candidate advertisement to all users in a current advertisement playing period, and when the played times of the candidate advertisement to all users in the current advertisement playing period is smaller than a first threshold value, putting the advertisement into an advertisement candidate set, wherein the first threshold value is different from the maximum playing time value of the candidate advertisement in the current time interval;
the third candidate advertisement processing unit: for each candidate advertisement with the total playing frequency greater than 1, if the played frequency of the candidate advertisement to the first user in the current advertisement period is greater than or equal to 1, the following processing is performed: when the played times of the candidate advertisement to the first user in the current advertisement playing period are smaller than the preset total playing times of the advertisement to the first user, putting the advertisement into an advertisement candidate set;
the advertisement selection playing unit: and selecting the advertisement from the advertisement candidate set for playing.
In one embodiment of the present invention, the method further comprises: the system comprises a frequency acquisition unit, a frequency acquisition unit and a frequency control unit, wherein the frequency acquisition unit comprises a first acquisition subunit and a second acquisition subunit;
the first acquisition subunit: the system comprises a first time interval, a second time interval and a third time interval, wherein the first time interval is used for acquiring the time proportion of the first time interval in the current advertising period and the preset maximum playing times of the first advertisement to all users in the current advertising period;
the second acquisition subunit: the time ratio is multiplied by the obtained maximum playing times to obtain the interval maximum playing times of the first advertisement in the first time interval;
alternatively, the number of times acquiring unit: specifically, the interval maximum playing frequency of the first advertisement in the first time interval is calculated by the following formula:
wherein i =1,2,3, …, d,d is a natural number, b i A, the actual playing times of the first advertisement in the time interval corresponding to the first time interval in the ith advertisement period before the current advertisement period are obtained i Is said b i The preset weight of (2).
In one embodiment of the present invention,
the candidate advertisement determination unit includes: a first determining subunit and a candidate advertisement determining subunit;
or, the candidate advertisement determination unit includes: a second determining subunit and a candidate advertisement determining subunit;
the first determining subunit: the advertisement type determining module is used for determining the advertisement type corresponding to the time period of the moment when the advertisement watching request is received according to the preset corresponding relation between each time period and the advertisement type;
the candidate advertisement determination subunit: for determining a first number of advertisements of the determined advertisement type as candidate advertisements;
the second determining subunit: and the advertisement type determining module is used for determining the advertisement type corresponding to the first user according to the preset corresponding relation between each user and the advertisement type.
In a specific embodiment of the present invention, the first threshold is a × B, where a is a maximum number of playing times of the candidate advertisement corresponding to the current time interval, B = g + (1-g) L/M, where g is a constant and is 0-t-g-t 1, L is a number of played times of the candidate advertisement to all users in the current advertisement playing period, and M is a maximum number of playing times of the advertisement in the current advertisement playing period.
In an embodiment of the present invention, the advertisement selection playing unit includes: a to-be-played advertisement set determining subunit and an advertisement playing subunit,
the advertisement set to be played determining subunit: the advertisement selection module is used for selecting a second quantity of advertisements from the advertisement candidate set as an advertisement set to be played according to the scores of the advertisements in the advertisement candidate set, wherein the scores of the advertisements in the advertisement set to be played are higher than those of other advertisements in the advertisement candidate set except the advertisements in the advertisement set to be played;
the advertisement playing subunit: and the advertisement to be played is played.
According to the technical scheme provided by the embodiment of the invention, the advertisement periods are arranged into N time periods according to the time sequence. And for each time period, a time interval is corresponding, and the time interval is composed of the time period corresponding to the time interval and all the time periods before the time period. Further, each advertisement is provided with an interval maximum playing time for each time interval. The process limits the maximum playing times of each advertisement in each time interval, namely, each advertisement is distributed and delivered according to the time period, so that the technical scheme of the invention can avoid playing a large amount of the same advertisement in a short time, and compared with the prior art, the playing effect of the advertisement is improved. In addition, each candidate advertisement has playing time setting for the user in the technical scheme of the invention, and the candidate advertisements are filtered according to the playing time setting condition of each advertisement in the candidate advertisements for the user, so that the playing time of each advertisement for the user can be controlled, and the advertisement putting quality is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart of a method for controlling advertisement playing according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a control device for advertisement playing according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be obtained by a person skilled in the art without making any creative effort based on the embodiments in the present invention, belong to the protection scope of the present invention.
As shown in fig. 1, a method for controlling advertisement playing provided in an embodiment of the present invention is applied to an electronic device, and the method may include:
step S101, obtaining an advertisement watching request of a first user in a current advertisement period, wherein the current advertisement period consists of N time periods arranged according to a time sequence, each time period corresponds to a time interval, each time interval consists of the time period corresponding to the time interval and all time periods before the time period in the current advertisement period, and each time interval corresponds to an interval maximum playing time of all users;
what should be mentioned in advance is: the technical scheme of the invention is realized by means of a certain media platform, and the media platform can be any media platform. For example, the media platform may be a media platform for a user to watch videos, a media platform for a user to listen to music, a media platform for a user to browse webpages, and the like. The media platform may be present on the electronic device in the form of software.
The following is a specific description of the implementation process of the technical scheme of the present invention. Firstly, the electronic device obtains an advertisement viewing request of a first user in a current time period through the certain media platform X. The current advertisement period is composed of N time periods arranged according to time sequence, each time period corresponds to a time interval, each time interval is composed of the time period corresponding to the time interval and all the time periods before the time period in the current advertisement period, and each time interval corresponds to the advertisement with an interval maximum playing time for all users. It can be understood that: the first user may be any user of the media platform X; the advertisement viewing request may be issued by a user's trigger (e.g., may be issued in conjunction with a user-triggered video viewing request), or may be automatically issued (e.g., may be issued at a predetermined time). In addition, the length of the advertisement cycle and the time division of the advertisement cycle may be adjusted according to circumstances. For example, the length of the advertisement cycle may be one day, two days, one week, one month, etc., and each advertisement cycle may be divided into 6 time periods, 10 time periods, 100 time periods, etc.
Further, in an embodiment of the present invention, the obtaining manner of the interval maximum playing time of the first advertisement in the first time interval may be any one of the following two manners:
the method comprises the steps of firstly, obtaining the time ratio of a first time interval to a current advertisement period and the preset maximum playing times of a first advertisement to all users in the current advertisement period; multiplying the time ratio by the obtained maximum playing time to obtain the interval maximum playing time of the first advertisement in the first time interval;
in a second mode, the interval maximum playing times of the first advertisement in the first time interval are calculated by the following formula:
wherein i =1,2,3, …, d,d is a natural number, b i A, acquiring the actual playing times of a first advertisement in a time interval corresponding to the first time interval in the ith advertisement period before the current advertisement period i Is said b i The preset weight value of (2).
The first time interval may be any time interval in the current advertisement period, and the first advertisement may be any advertisement in the advertisement library of the media platform X. In addition, for the first mode of obtaining the maximum playing time of the interval, the percentage of the maximum playing time of the interval of the first advertisement in the first time interval to the maximum playing time of the first advertisement in the current advertisement period may be directly preset according to actual needs, the maximum playing time of the first advertisement to all users may be obtained, and then the percentage and the obtained maximum playing time may be multiplied to obtain the maximum playing time of the interval of the first advertisement in the first time interval. For example, assuming that the length of the advertising cycle is one day, the first advertisement is a shaver advertisement, and it is found through investigation that a significant portion of men use the media platform X between 16 and 24 hours, and between 0 and 8 hoursThere are fewer men using media platform X. We can divide the current advertising cycle into three time periods: 0 to 8, 8 to 16 and 16 to 24. Accordingly, the percentage of the interval maximum playing times of the first advertisement in each time interval to the maximum playing times of the first advertisement in the current advertisement period is preset. Wherein the percentage of the time interval from 0 to 8 points is 10%, the percentage of the time interval from 0 to 16 points is 40%, and the percentage of the time interval from 0 to 24 points is 100%. Assuming that the maximum playing times of the advertisement of the shaver in the current advertisement period is 10000 times, the maximum playing times of the first advertisement at 0 to 8 points in the interval is 1000 times, the maximum playing times of the first advertisement at 0 to 16 points in the interval is 4000 times, and the maximum playing times of the first advertisement at 0 to 24 points in the interval is 10000 times. For the second acquisition mode of maximum playing times of the interval, when the first advertisement is not played in the previous advertisement period, b i The actual playing times of a certain advertisement which is the same as or similar to the advertisement category of the first advertisement in the time interval corresponding to the first time interval in the ith advertisement period before the current advertisement period can be used.
Step S102, determining candidate advertisements according to the advertisement viewing request;
after the electronic equipment obtains the advertisement viewing request, candidate advertisements are determined according to the advertisement viewing request. In an embodiment of the present invention, step S102 may include:
determining the advertisement type corresponding to the time period of the moment when the advertisement watching request is received according to the preset corresponding relation between each time period and the advertisement type; determining a first number of advertisements of the determined advertisement type as candidate advertisements;
or, determining the advertisement type corresponding to the first user according to the preset corresponding relation between each user and the advertisement type; a first number of advertisements of the determined advertisement type are determined as candidate advertisements.
Wherein, the first number is the number of the preset candidate advertisements. There are a number of ways in which the first number of advertisements are selected as candidate advertisements in the determined advertisement type. For example, the candidate advertisement may be determined according to the advertisement cost of each advertisement in the determined advertisement type, or the advertisement of a new client in the advertisement type may be determined as the candidate advertisement preferentially, and so on. It can be understood that: in addition to the above-described manner of determining candidate advertisements, candidate advertisements may be determined in other manners, for example, a first number of advertisements having a higher advertising fee may be preferentially selected as candidate advertisements.
Step S103, determining the preset total playing times of each candidate advertisement to the first user in the current advertisement period;
after determining the candidate advertisements, further, determining a preset total playing time of each candidate advertisement for the first user in the current advertisement period. And respectively executing step S104, step S105 and step S106 according to the difference of the total playing times.
Step S104; for each candidate advertisement with the total playing time being null or 1, the following processing is performed: the played times of the candidate advertisement to all users in the current advertisement playing period are obtained, and when the played times are smaller than the maximum playing times of the candidate advertisement in the current time interval, the candidate advertisement is placed in an advertisement candidate set;
after step S103 is executed, the following processing is performed for each candidate advertisement with the total playing time being null or 1: and acquiring the played times of the candidate advertisement to all users in the current advertisement playing period, and when the played times are smaller than the maximum playing times of the candidate advertisement in the current time interval, putting the candidate advertisement into an advertisement candidate set.
Step S105; for each candidate advertisement with the total playing time greater than 1, if the played time of the candidate advertisement to the first user in the current advertisement period is 0, performing the following processing: the method comprises the steps of obtaining the played times of a candidate advertisement to all users in a current advertisement playing period, and when the played times of the candidate advertisement to all users in the current advertisement playing period is smaller than a first threshold value, putting the advertisement into an advertisement candidate set, wherein the first threshold value is different from the maximum playing time value of the candidate advertisement in the current time interval;
after step S103 is executed, for each candidate advertisement whose total playing time is greater than 1, if the playing time of the candidate advertisement to the first user in the current advertisement period is 0, the following processing is performed: and when the played times of the candidate advertisement to all users in the current advertisement playing period are smaller than a first threshold value, putting the advertisement into an advertisement candidate set, wherein the first threshold value is different from the value of the maximum playing time of the candidate advertisement in the current time interval.
In an embodiment of the present invention, the first threshold is a × B, where a is a maximum number of playing times of the candidate advertisement corresponding to the current time interval, B = g + (1-g) L/M, where g is a constant, and 0-t-g-t-1, L is a number of played times of the candidate advertisement to all users in the current advertisement playing period, and M is a maximum number of playing times of the advertisement in the current advertisement playing period.
Step S106; for each candidate advertisement with the total playing frequency larger than 1, if the played frequency of the candidate advertisement to the first user in the current advertisement period is larger than or equal to 1, the following processing is performed: when the played times of the candidate advertisement to the first user in the current advertisement playing period are smaller than the preset total playing times of the advertisement to the first user, putting the advertisement into an advertisement candidate set;
after step S103 is executed, for each candidate advertisement with the total playing frequency greater than 1, if the played frequency of the candidate advertisement to the first user in the current advertisement cycle is greater than or equal to 1, the following processing is performed: and when the played times of the candidate advertisement to the first user in the current advertisement playing period are smaller than the total playing times preset by the advertisement to the first user, putting the advertisement into the advertisement candidate set.
And step S107, selecting the advertisement from the advertisement candidate set for playing.
The advertisements in the advertisement candidate set are determined through step S104, step S105 and step S106, and then the electronic device selects the advertisements from the advertisement candidate set for playing.
In one embodiment of the present invention, step S107 may include:
selecting a second number of advertisements from the advertisement candidate set as an advertisement set to be played according to the scores of the advertisements in the advertisement candidate set, wherein the scores of the advertisements in the advertisement set to be played are higher than those of other advertisements in the advertisement candidate set except the advertisements in the advertisement set to be played; and playing the advertisements in the advertisement set to be played.
Wherein, the grade of each advertisement in the advertisement candidate set may be preset, for example, before step S101, different grades are set for different advertisements according to the advertisement cost and the difference of advertisers; or may be calculated, for example, by scoring the advertisements in the advertisement candidate set according to the user rating after determining the advertisements in the advertisement candidate set. The second quantity is a preset quantity of advertisements to be played.
The method for controlling advertisement playing provided by the embodiment of the invention arranges the advertisement period into N time periods according to the time sequence. And for each time period, a time interval is corresponding, and the time interval is composed of the time period corresponding to the time interval and all the time periods before the time period. Further, each advertisement is provided with an interval maximum playing time for each time interval. The process limits the maximum playing times of each advertisement in each time interval, namely, each advertisement is distributed and delivered according to the time period, so that the technical scheme of the invention can avoid playing a large amount of the same advertisement in a short time, and compared with the prior art, the playing effect of the advertisement is improved. In addition, each candidate advertisement has playing time setting for the user in the technical scheme of the invention, and the candidate advertisements are filtered according to the playing time setting condition of each advertisement in the candidate advertisements for the user, so that the playing time of each advertisement for the user can be controlled, and the advertisement putting quality is improved.
With respect to the above method embodiment, the present invention further provides an advertisement playing control device, which is applied to an electronic device, and as shown in fig. 2, the device may include:
the advertisement viewing request acquisition unit 201: the advertisement watching method comprises the steps that an advertisement watching request of a first user in a current advertisement period is obtained, wherein the current advertisement period is composed of N time periods arranged according to time sequence, each time period corresponds to a time interval, each time interval is composed of the time period corresponding to the time interval and all the time periods before the time period in the current advertisement period, and each time interval corresponds to the advertisement with an interval maximum playing time number for all the users;
the advertisement watching request obtaining unit 201 obtains an advertisement watching request of a first user in a current advertisement cycle, where the current advertisement cycle is composed of N time periods arranged in time sequence, each time period corresponds to a time interval, each time interval is composed of a time period corresponding to the time interval and all time periods before the time period in the current advertisement cycle, and each time interval corresponds to an interval maximum playing time for all users. It can be understood that: the first user is not specific to a certain user, and can be any user; the advertisement viewing request may be issued by a user's trigger (e.g., may be issued in conjunction with a user-triggered video viewing request), or may be automatically issued (e.g., may be issued at a predetermined time). In addition, the length of the advertisement cycle and the time division of the advertisement cycle may be adjusted according to circumstances. For example, the length of the advertisement cycle may be one day, two days, one week, one month, etc., and each advertisement cycle may be divided into 6 time periods, 10 time periods, 100 time periods, etc.
Candidate advertisement determination unit 202: for determining candidate advertisements based on the advertisement viewing request;
in one embodiment of the present invention, the candidate advertisement determination unit 202 may include: a first determining subunit and a candidate advertisement determining subunit;
alternatively, the candidate advertisement determination unit 202 may include: a second determining subunit and a candidate advertisement determining subunit;
the first determining subunit: the advertisement type determining module is used for determining the advertisement type corresponding to the time period of the moment when the advertisement watching request is received according to the preset corresponding relation between each time period and the advertisement type;
the candidate advertisement determination subunit: for determining a first number of advertisements of the determined advertisement type as candidate advertisements;
the second determining subunit: and the advertisement type determining module is used for determining the advertisement type corresponding to the first user according to the preset corresponding relation between each user and the advertisement type.
Total play count determining unit 203: the method comprises the steps of determining the preset total playing times of each candidate advertisement for a first user in a current advertisement period;
the first candidate advertisement processing unit 204: the method is used for processing each candidate advertisement with the total playing time being null or 1: the played times of the candidate advertisement to all users in the current advertisement playing period are obtained, and when the played times are smaller than the maximum playing times of the candidate advertisement in the current time interval, the candidate advertisement is placed in an advertisement candidate set;
the second candidate advertisement processing unit 205: for each candidate advertisement with the total playing time greater than 1, if the played time of the candidate advertisement to the first user in the current advertisement period is 0, performing the following processing: the method comprises the steps of obtaining the played times of a candidate advertisement to all users in a current advertisement playing period, and when the played times of the candidate advertisement to all users in the current advertisement playing period is smaller than a first threshold value, putting the advertisement into an advertisement candidate set, wherein the first threshold value is different from the maximum playing time value of the candidate advertisement in the current time interval;
in a specific embodiment of the present invention, the first threshold is a × B, where a is a maximum number of playing times of the candidate advertisement corresponding to the current time interval, B = g + (1-g) L/M, where g is a constant and is 0-t-g-t 1, L is a number of played times of the candidate advertisement to all users in the current advertisement playing period, and M is a maximum number of playing times of the advertisement in the current advertisement playing period.
The third candidate advertisement processing unit 206: for each candidate advertisement with the total playing time greater than 1, if the played time of the candidate advertisement to the first user in the current advertisement period is greater than or equal to 1, the following processing is performed: when the played times of the candidate advertisement to the first user in the current advertisement playing period are smaller than the preset total playing times of the advertisement to the first user, putting the advertisement into an advertisement candidate set;
the advertisement selection playing unit 207: and selecting the advertisement from the advertisement candidate set for playing.
In an embodiment of the present invention, the advertisement selection playing unit 207 may include: an advertisement set determining subunit and an advertisement playing subunit to be played,
the advertisement set to be played determining subunit: the advertisement selection module is used for selecting a second quantity of advertisements from the advertisement candidate set as an advertisement set to be played according to the scores of the advertisements in the advertisement candidate set, wherein the scores of the advertisements in the advertisement set to be played are higher than those of other advertisements in the advertisement candidate set except the advertisements in the advertisement set to be played;
the advertisement playing subunit: and the advertisement to be played is played.
In an embodiment of the present invention, the apparatus shown in fig. 2 may further include: a number obtaining unit, wherein the number obtaining unit may include a first obtaining subunit and a second obtaining subunit;
the first acquisition subunit: the system comprises a first time interval, a second time interval and a third time interval, wherein the first time interval is used for acquiring the time ratio of the first time interval to the current advertising period and the preset maximum playing times of a first advertisement to all users in the current advertising period;
the second acquisition subunit: the time ratio is used for multiplying the obtained maximum playing times to obtain the interval maximum playing times of the first advertisement in the first time interval;
alternatively, the number of times acquiring unit: specifically, the interval maximum playing frequency of the first advertisement in the first time interval is calculated by the following formula:
wherein i =1,2,3, …, d,d is a natural number, b i A, the actual playing times of the first advertisement in the time interval corresponding to the first time interval in the ith advertisement period before the current advertisement period are obtained i Is said b i The preset weight of (2).
The first time interval may be any time interval in the current advertisement period, and the first advertisement may be any advertisement in the advertisement library.
In another embodiment of the present invention, the number obtaining unit may include: a third acquisition subunit and a fourth acquisition subunit;
the third acquisition subunit: the method comprises the steps of presetting the percentage of the maximum playing times of a first advertisement in a first time interval to the maximum playing times of the first advertisement in a current advertisement period, and acquiring the maximum playing times of the first advertisement to all users;
the fourth acquisition subunit: and the maximum playing time of the first advertisement in the first time interval is obtained by multiplying the percentage by the obtained maximum playing time.
In another embodiment of the present invention, the number of times acquiring unit: specifically, the interval maximum playing frequency of the first advertisement in the first time interval is calculated by the following formula:
wherein i =1,2,3, …, d,d is a natural number, b i The actual playing times of a certain advertisement with the same or similar advertisement category as the first advertisement in the time interval corresponding to the first time interval in the ith advertisement period before the current advertisement period, a i Is said b i The preset weight of (2).
According to the technical scheme provided by the embodiment of the invention, the advertisement periods are arranged into N time periods according to the time sequence. And for each time period, a time interval is corresponding, and the time interval is composed of the time period corresponding to the time interval and all the time periods before the time period. Further, each advertisement is provided with an interval maximum playing time for each time interval. The process limits the maximum playing times of each advertisement in each time interval, namely, each advertisement is distributed and delivered according to the time period, so that the technical scheme of the invention can avoid playing a large amount of the same advertisement in a short time, and compared with the prior art, the playing effect of the advertisement is improved. In addition, each candidate advertisement has playing time setting for the user in the technical scheme of the invention, and the candidate advertisements are filtered according to the playing time setting condition of each advertisement in the candidate advertisements for the user, so that the playing time of each advertisement for the user can be controlled, and the advertisement putting quality is improved.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functions of the units may be implemented in the same software and/or hardware or in a plurality of software and/or hardware when implementing the invention.
From the above description of the embodiments, it is clear to those skilled in the art that the present invention can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which may be stored in a storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment. The above-described embodiments of the apparatus and system are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one position, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. One of ordinary skill in the art can understand and implement without inventive effort.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (8)
1. A control method for advertisement playing is applied to electronic equipment, and is characterized by comprising the following steps:
acquiring an advertisement watching request of a first user in a current advertisement period, wherein the current advertisement period consists of N time periods arranged according to a time sequence, each time period corresponds to a time interval, each time interval consists of the time period corresponding to the time interval and all time periods before the time period in the current advertisement period, and each time interval corresponds to the maximum playing times of all the users;
determining candidate advertisements according to the advertisement viewing request;
determining the preset total playing times of each candidate advertisement to a first user in the current advertisement period;
for each candidate advertisement with the total playing time being null or 1, the following processing is performed: the played times of the candidate advertisement to all users in the current advertisement playing period are obtained, and when the played times are smaller than the maximum playing times of the candidate advertisement in the current time interval, the candidate advertisement is placed in an advertisement candidate set;
for each candidate advertisement with the total playing frequency larger than 1, if the played frequency of the candidate advertisement to the first user in the current advertisement period is 0, performing the following processing: obtaining the played times of the candidate advertisement to all users in the current advertisement playing period, when the played times of the candidate advertisement to all users in the current advertisement playing period is smaller than a first threshold, putting the advertisement into an advertisement candidate set, wherein the first threshold is different from the maximum played times of the candidate advertisement in the current time interval, the first threshold is A & ltB & gt, A is the maximum played times of the candidate advertisement corresponding to the current time interval, B = g + (1-g) L/M, g is a constant, 0 & ltg & lt g & gt to 1 & gt, L is the played times of the candidate advertisement to all users in the current advertisement playing period, and M is the maximum played times of the advertisement in the current advertisement period;
for each candidate advertisement with the total playing time larger than 1, if the playing time of the candidate advertisement to the first user in the current advertisement period is larger than or equal to 1, the following processing is performed: when the played times of the candidate advertisement to the first user in the current advertisement playing period are smaller than the preset total playing times of the advertisement to the first user, putting the advertisement into an advertisement candidate set;
and selecting the advertisement from the advertisement candidate set for playing.
2. The method of claim 1, wherein the interval maximum playing times of the first advertisement in the first time interval is obtained by:
acquiring the time ratio of a first time interval to the current advertisement period and the preset maximum playing times of the first advertisement to all users in the current advertisement period; multiplying the time ratio by the obtained maximum playing time to obtain the interval maximum playing time of the first advertisement in the first time interval;
or, the interval maximum playing frequency of the first advertisement in the first time interval is calculated by the following formula:
wherein i =1,2,3, …, d,d is a natural number, b i A, the actual playing times of the first advertisement in the time interval corresponding to the first time interval in the ith advertisement period before the current advertisement period are obtained i Is said b i The preset weight of (2).
3. The method of claim 1, wherein determining candidate advertisements based on the advertisement viewing request comprises:
determining the advertisement type corresponding to the time period of the moment when the advertisement watching request is received according to the preset corresponding relation between each time period and the advertisement type;
determining a first number of advertisements of the determined advertisement type as candidate advertisements;
or the like, or, alternatively,
determining the advertisement type corresponding to the first user according to the preset corresponding relation between each user and the advertisement type;
a first number of advertisements of the determined advertisement type are determined as candidate advertisements.
4. The method of claim 1, wherein the step of selecting an advertisement from the candidate set of advertisements for playback comprises:
selecting a second number of advertisements from the advertisement candidate set as an advertisement set to be played according to the grade of each advertisement in the advertisement candidate set, wherein the grade of each advertisement in the advertisement set to be played is higher than that of other advertisements except the advertisements in the advertisement candidate set to be played;
and playing the advertisement in the advertisement set to be played.
5. A control device for playing advertisement is applied to electronic equipment, and is characterized by comprising:
an advertisement viewing request acquisition unit: the advertisement watching method comprises the steps that an advertisement watching request of a first user in a current advertisement period is obtained, wherein the current advertisement period is composed of N time periods arranged according to time sequence, each time period corresponds to a time interval, each time interval is composed of the time period corresponding to the time interval and all the time periods before the time period in the current advertisement period, and each time interval corresponds to the advertisement with an interval maximum playing time number for all the users;
the candidate advertisement determination unit: for determining candidate advertisements based on the advertisement viewing request;
total play count determining unit: the method comprises the steps of determining the preset total playing times of each candidate advertisement for a first user in a current advertisement period;
the first candidate advertisement processing unit: the method is used for processing each candidate advertisement with the total playing time being null or 1: the played times of the candidate advertisement to all users in the current advertisement playing period are obtained, and when the played times are smaller than the maximum playing times of the candidate advertisement in the current time interval, the candidate advertisement is placed in an advertisement candidate set;
the second candidate advertisement processing unit: for each candidate advertisement with the total playing time greater than 1, if the played time of the candidate advertisement to the first user in the current advertisement period is 0, performing the following processing: obtaining the played times of the candidate advertisement to all users in the current advertisement playing period, when the played times of the candidate advertisement to all users in the current advertisement playing period is smaller than a first threshold, putting the advertisement into an advertisement candidate set, wherein the first threshold is different from the maximum played times of the candidate advertisement in the current time interval, the first threshold is A & ltB & gt, A is the maximum played times of the candidate advertisement corresponding to the current time interval, B = g + (1-g) L/M, g is a constant, 0 & ltg & lt g & gt to 1 & gt, L is the played times of the candidate advertisement to all users in the current advertisement playing period, and M is the maximum played times of the advertisement in the current advertisement period;
the third candidate advertisement processing unit: for each candidate advertisement with the total playing time greater than 1, if the played time of the candidate advertisement to the first user in the current advertisement period is greater than or equal to 1, the following processing is performed: when the played times of the candidate advertisement to the first user in the current advertisement playing period are smaller than the preset total playing times of the advertisement to the first user, putting the advertisement into an advertisement candidate set;
the advertisement selection playing unit: and selecting the advertisement from the advertisement candidate set for playing.
6. The apparatus of claim 5, further comprising: the system comprises a frequency acquisition unit, a frequency acquisition unit and a frequency control unit, wherein the frequency acquisition unit comprises a first acquisition subunit and a second acquisition subunit;
the first acquisition subunit: the system comprises a first time interval, a second time interval and a third time interval, wherein the first time interval is used for acquiring the time ratio of the first time interval to the current advertising period and the preset maximum playing times of a first advertisement to all users in the current advertising period;
the second acquisition subunit: the time ratio is used for multiplying the obtained maximum playing times to obtain the interval maximum playing times of the first advertisement in the first time interval;
alternatively, the number of times acquiring unit: specifically, the interval maximum playing frequency of the first advertisement in the first time interval is calculated by the following formula:
wherein i =1,2,3, …, d,d is a natural number, b i A, acquiring the actual playing times of a first advertisement in a time interval corresponding to the first time interval in the ith advertisement period before the current advertisement period i Is said b i The preset weight of (2).
7. The apparatus of claim 5,
the candidate advertisement determination unit includes: a first determining subunit and a candidate advertisement determining subunit;
or, the candidate advertisement determination unit includes: a second determining subunit and a candidate advertisement determining subunit;
the first determining subunit: the advertisement type determining module is used for determining the advertisement type corresponding to the time period of the moment when the advertisement watching request is received according to the preset corresponding relation between each time period and the advertisement type;
the candidate advertisement determination subunit: for determining a first number of advertisements of the determined advertisement type as candidate advertisements;
the second determining subunit: and the advertisement type determining module is used for determining the advertisement type corresponding to the first user according to the preset corresponding relation between each user and the advertisement type.
8. The apparatus of claim 5, wherein the advertisement selection playing unit comprises: an advertisement set determining subunit and an advertisement playing subunit to be played,
the advertisement set to be played determining subunit: the advertisement selection module is used for selecting a second quantity of advertisements from the advertisement candidate set as an advertisement set to be played according to the scores of the advertisements in the advertisement candidate set, wherein the scores of the advertisements in the advertisement set to be played are higher than those of other advertisements in the advertisement candidate set except the advertisements in the advertisement set to be played;
the advertisement playing subunit: and the advertisement to be played is played.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510145686.8A CN104735486B (en) | 2015-03-30 | The control method and device that a kind of advertisement plays |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510145686.8A CN104735486B (en) | 2015-03-30 | The control method and device that a kind of advertisement plays |
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