Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached drawing to embodiment party of the present invention
Formula is described in further detail.
Referring to Fig. 1, Fig. 1 is the flow chart for the message receival method that the embodiment of the present invention one provides, the execution of this method
Main body can be mobile terminal, and mobile terminal includes but is not limited to: smart phone, net book, tablet computer, and intelligence is wearable to be set
It is standby etc..
In step s101, RFID electronic label and its RFID electronic label mark are detected.
RFID(Radio Frequency Identification in the embodiment of the present invention, radio frequency identification), also known as without
Line radio frequency identification is a kind of communication technology, can identify specific objective by radio signals and read and write related data, without knowing
It is other that mechanical or optical contact is established between system and specific objective.There are commonly low frequencies (125k~134.2K), high frequency
(13.56Mhz), hyperfrequency, the technologies such as microwave.RFID technique can recognize high-speed moving object and can identify multiple RFID electricity simultaneously
Subtab, it is swift and convenient to operate.
RFID electronic label is made of coupling element and chip, and each RFID electronic label has unique RFID electronics mark
Label mark ID.RFID electronic label is attached on object for identifying target object, is commonly called as electronic tag or intelligent label.
The RFID electronic label of meaning of the embodiment of the present invention can paste on mobile terminals, for example label is attached to movement eventually
The places such as rear cover, the side at end can also be attached to some position in other places such as wrist-watch, ring or clothes.
In embodiments of the present invention, RFID electronic label is detected by being built in the terminal RFID reader of mobile terminal.
In step s 102, above-mentioned RFID electronic label mark and its corresponding user account are sent to server.
Optimization, the message sink rule of user setting can also be sent to server, the message sink rule with
RFID electronic label mark, user account are corresponding.
In embodiments of the present invention, mobile terminal can be bound by network by user account and with the user account
RFID electronic label mark is sent to what server, ability of the server with storing data, such as memory mobile terminal were sent
User account and the RFID electronic label bound with the user account identify.
In step s 103, the message that server push is sent to user account is received;Optimization, it can be and receive server root
The message pushed according to the message sink rule of user setting.
Optimization, further include step 101a between step 101 and step 102: receiving its RFID of the binding of user's sending
Electronic tag mark and the binding of user account instruct;" binding RFID electricity is provided in the user interface specifically, can be
Subtab button ", user then issue binding instruction after clicking;
Further, further include step 101b between step 101a and 102: request user further confirms that whether need
Above-mentioned RFID electronic label mark is bound with user account;It is mentioned in the user interface of user terminal specifically, can be
For one " confirmation binding button ", user is by clicking the button sending confirmation instruction.
In embodiments of the present invention, message sink rule can be arranged by user oneself, and acquisition for mobile terminal simultaneously records use
The message sink rule of family setting, then the message sink rule is sent to server.Wherein, message sink rule can wrap
It includes: receiving all types of message;Or only receive the message of the transmission of specified account information, the message that only receives specified quantity,
The message for only receiving specified title content is any one or more of.For example, user, which can be set, receives specified trade company's push
The information of discount for receiving all trade company's push also can be set in information of discount, can also be arranged and only receive a few of trade company's push
The message (such as daily necessities, clothes, shoes) of seed type.Server is regular according to the message sink of user setting, by quotient
The Discount Promotion class message at family is sent to the corresponding mobile terminal of user account.
Optionally, user can modify message sink rule, when receiving the request of message sink rules modification, by former message
Redundant rule elimination is received, stores new message sink rule, and new message sink rule is sent to server.
Further alternative, user can nullify the binding relationship of RFID electronic label and user account, when receiving user
The request of cancellation binding information when, it is RFID electronic label is unbinding with user account, and by unbinding information transmission
To server.
Further alternative, user can modify the binding relationship of RFID electronic label and user account, when receiving user
The request of modification binding information when, bind new RFID electronic label for user account, and modified binding information is sent
To server.
The embodiment of the present invention binds RFID electronic label and user account by user, and server is searched and the RFID electricity
When the user account of subtab mark binding storage, the user is pushed messages to according to the message sink rule of user setting
The corresponding mobile terminal of account.The user account for being bundled with RFID electronic label just will receive the message of server push, and
The reception rule of message can be arranged by user oneself, and the message audient that solution pushes in the prior art is indefinite, cause resource
The problem of waste.
Referring to Fig. 2, Fig. 2 is the method stream of binding RFID electronic label and user account provided by Embodiment 2 of the present invention
Cheng Tu.This method can be executed by server.
In step s 201, the RFID electronic label that mobile terminal is sent is received to identify and corresponding user account.
Optimization, the message sink rule of user setting, message sink rule and RFID electronic label can also be received
Mark, user account are corresponding.
In step S204, binds and store above-mentioned RFID electronic label mark and user account.
Referring to Fig. 3, Fig. 3 is the flow chart for the information push method that the embodiment of the present invention three provides, the execution of this method
Main body is server.
In step S301, the RFID electronic label mark that businessman's RFID reader is sent is received.
In embodiments of the present invention, businessman's RFID reader can be placed on the places such as exhibition center, shopping plaza, such as can
To be placed in shopping plaza, or the places such as it is placed at mall store entrance, for detecting user (such as consumer)
RFID electronic label.When detecting the RFID electronic label of user, RFID electronic label mark ID is uploaded onto the server.
In step s 302, search whether to store the electronic tag mark, when finding and businessman's RFID reader
When the RFID electronic label of transmission identifies identical RFID electronic label mark, step S303 is executed, process is otherwise terminated.
In embodiments of the present invention, the user account that mobile terminal is sent and its RFID electronic label of binding mark can deposit
Storage is in the database of server.
Optionally, it when receiving the information that RFID electronic label is unbinding with user account of mobile terminal transmission, deletes
Except the user account and its RFID electronic label of binding identify.
It is further alternative, when the RFID electronic label mark letter for the modification user account binding for receiving mobile terminal transmission
When breath, the former RFID electronic label mark of user account and its binding is deleted, stores modified user account and its binding
New RFID electronic label mark.
It, will be with above-mentioned businessman's RFID read-write according to the user account of electronic tag mark binding in step S303
Businessman's RFID reader of device identifies the message to match, is pushed to the corresponding mobile terminal of the user account.
Optimization, it can also be identified according to the electronic tag and determine message sink rule, it is regular according to the message sink,
The message to match will be identified with businessman's RFID reader of above-mentioned businessman's RFID reader, it is corresponding to be pushed to the user account
Mobile terminal.
In embodiments of the present invention, the message sink rule for the user account that mobile terminal is sent will be stored in server
In database.Optionally, when message sink rule is changed, the former message sink rule of storage is deleted, it is new after storage change
Message sink rule.
In embodiments of the present invention, it is also necessary to the corresponding storage of the information that businessman's RFID reader is identified and its carried.
Optionally, businessman's RFID reader is placed in different places, and the information carried in businessman's RFID reader can
To include place name, the geographical location information in place, Item Title in place, item price, item pictures, advertising campaign risen
The only information such as time.Multiple businessman's RFID readers can be placed in each place, the mark ID of each businessman's RFID reader is not
Together, the information carried can be identical.Further alternative, the information that businessman's RFID reader carries can be changed, and work as service
When device receives the information that the modification of businessman's RFID reader carries, letter businessman's RFID reader mark before modifying and carried is deleted
The information that breath businessman's RFID reader mark after storage modification and is carried.
Optionally, issue rules can be arranged to the information carried in businessman's RFID reader in information publisher.Such as shopping
Market can formulate the publicity scheme of following a period of time, such as the publicity promotion plan in one month future.It may be set in this
The publicity promotion plan that first week with second week are only issued in first week of the moon issues only second week and third week in second week
Publicity promotion plan, third week in only issue third week and 4th week publicity promotion plan.Both information is facilitated to send out in this way
Cloth person makes a plan, and is unlikely to once to push too many information to user, causes to perplex to user.
The embodiment of the present invention is by mobile terminal binding RFID electronic label and user account, when businessman's RFID reader
When checking RFID electronic label, the RFID electronic label mark of the RFID electronic label is sent to server, works as service
When device receives the RFID electronic label mark that businessman's RFID reader is sent, searches and identified with the RFID electronic label
The user account of storage is bound, and phase will be identified with businessman's RFID reader according to the message sink rule of user setting
The message matched is pushed to the corresponding mobile terminal of the user account.The user account for being bundled with RFID electronic label just will receive
The message of server push, and the reception rule of message can be arranged by user oneself, and solve to push in the prior art disappears
It is indefinite to cease audient, the problem of resulting in waste of resources.
Referring to Fig. 4, Fig. 4 is the flow chart for the information push method that the embodiment of the present invention four provides.
In step S401, mobile terminal detects RFID electronic label and its RFID electronic label mark.
In embodiments of the present invention, mobile terminal can install application APP, and user account can stepping on for the APP
Land account.When user starts the APP, APP starts terminal RFID reader built-in in mobile terminal and reads RFID electronics mark
Label.Optimization, when terminal RFID reader detects RFID electronic label, " binding RFID an electricity is provided in the user interface
Subtab button ", user, which passes through to click the button to issue, instructs RFID electronic label mark and the binding of user account binding.
It advanced optimizes, after the binding for receiving user instructs, one " confirmation binding button " is provided in the user interface, is being received
After the confirmation instruction of user, which is identified the database of deposit mobile terminal, and by APP login account and be somebody's turn to do
RFID electronic label mark ID is uploaded to server, and by APP login account, RFID electronic label mark ID and the two
Corresponding relationship stores in the server, and such APP login account is just bundled with RFID electronic label mark ID.
Optionally, this step is identical as step S101 in attached drawing 1, and for details, reference can be made to the descriptions of step 101, not another herein
One repeats.
In step S403, above-mentioned RFID electronic label mark and its corresponding user account are sent to server.
Optimization, in step S403, the message sink rule for the user setting that mobile terminal can also will acquire with it is upper
It states RFID electronic label mark and its corresponding user account issues server together.
In embodiments of the present invention, message sink rule may include: to receive all types of message;Or it only receives specified
Any one of the message of the transmission of account information, the message for only receiving specified quantity, the message for only receiving specified title content
Or it is a variety of.For example, all types of Discount Promotion information for receiving all trade company's push can be set in user, user can also be set
The Discount Promotion information for receiving specified account information (such as specified trade company) push is set, certain for only receiving trade company's push can also be set
The message (such as daily necessities, clothes, shoes) of several types.
In embodiments of the present invention, mobile terminal can be communicated by network with server.
In step s 404, the user account and RFID corresponding with the user account that server sends mobile terminal
Electronic tag mark is bound and is stored;Optimization, also store message sink rule corresponding with user account.
Optionally, user can modify message sink rule, when receiving the request of message sink rules modification, by former message
Redundant rule elimination is received, stores new message sink rule, and new message sink rule is sent to server.
Further alternative, user can nullify the binding relationship of RFID electronic label and user account, when receiving movement
It is when the cancellation binding information request of terminal, RFID electronic label is unbinding with user account, and by unbinding information
It is sent to server.
Further alternative, user can modify the binding relationship of RFID electronic label and user account, when receiving movement
When the modification binding information request that terminal issues, new RFID electronic label is bound for user account, and by modified binding
Information is sent to server.
In step S405, the information that businessman's RFID reader is identified and its carried is sent to clothes by businessman's RFID reader
Business device.
In embodiments of the present invention, businessman's RFID reader can be placed on the places such as exhibition center, shopping plaza, such as can
To be placed in shopping plaza, or the places such as it is placed at mall store entrance.Optionally, businessman's RFID reader is placed
In different places, the information carried in businessman's RFID reader may include place name, the geographical location information in place, field
Item Title in institute, item price, item pictures, the information such as advertising campaign beginning and ending time.It can be placed in each place multiple
The mark ID of businessman's RFID reader, each businessman's RFID reader is different, and the information carried can be identical.
Optionally, the information that businessman's RFID reader carries can be changed, and repair when server receives businessman's RFID reader
When changing the information of carrying, information businessman's RFID reader mark before modifying and carried, businessman RFID after storage modification are deleted
Information reader mark and carried.
In step S406, the corresponding storage of the information that businessman's RFID reader is identified and its carried by server.
In step S 407, the RFID electronic label of businessman's RFID reader detection mobile terminal.
In embodiments of the present invention, businessman's RFID reader can be placed on the places such as exhibition center, shopping plaza, such as can
To be placed in shopping plaza, or the places such as it is placed at mall store entrance, for detecting user (such as consumer)
RFID electronic label.When detecting the RFID electronic label of user, RFID electronic label mark ID is uploaded onto the server.
In step S408, the RFID electronic label for the RFID electronic label that businessman's RFID reader will test identifies hair
It send to server.
In step S409, server judges whether there is the RFID electronic label sent with businessman's RFID reader and identifies
Identical RFID electronic label mark, if so then execute step S410, otherwise terminates process.
In step S410, server searches the user account with the mark binding storage of above-mentioned RFID electronic label.
In step S411, server is according to user account, by businessman's RFID reader mark with businessman's RFID reader
Sensible matched message is pushed to the corresponding mobile terminal of the user account;Optimization, it can be according to corresponding with user account
Message sink rule PUSH message.
In step S412, mobile terminal receives the message of server push, and stores the messages in mobile terminal.
In embodiments of the present invention, server is corresponding by businessman's RFID reader mark ID in place (such as shopping plaza)
Sales promotion information, be sent to where the corresponding user account of RFID electronic label mark ID that businessman's RFID reader detects
Mobile terminal on.For example, the Discount Promotion information of certain shopping plaza can carry the reading of the businessman RFID in the shopping plaza
It writes in device, these information can be sent to server by businessman's RFID reader.After consumer enters shopping plaza, shopping plaza
In businessman's RFID reader when detecting the RFID electronic label of consumer, which is sent to server, is serviced
Whether the mark ID that device searches the electronic tag stores in the server, after finding electronic tag mark, then searches and the electricity
Subtab mark binding user account, the user account can be installed in mobile terminal should program APP login account,
Server by this should program APP push information on mobile terminal.
Mobile terminal should software APP remind consumer when receiving the sales promotion information of shopping plaza, and the promotion is believed
It is consulted after breath storage is convenient into the corresponding database of application software APP.
The embodiment of the present invention binds RFID electronic label and user account by user, and server is searched and the RFID electricity
When the user account of subtab mark binding storage, the user is pushed messages to according to the message sink rule of user setting
The corresponding mobile terminal of account.The user account for being bundled with RFID electronic label just will receive the message of server push, and
The reception rule of message can be arranged by user oneself, and the message audient that solution pushes in the prior art is indefinite, cause resource
The problem of waste.
It is the message receiving apparatus that the embodiment of the present invention five is provided to embodiment eight please refer to Fig. 5 to Fig. 8, Fig. 5
Structural schematic diagram, the message receiving apparatus include: detection module 51, sending module 52, message reception module 53, in which:
Detection module 51 detects RFID electronic label and its RFID electronic label mark.
Optionally, as shown in fig. 6, message receiving apparatus further include: memory module 514 is obtained for storing detection module 51
The RFID electronic label mark taken.
As shown in fig. 7, it is further preferred that message receiving apparatus further include: binding command reception module 511,
Command reception module 511 is bound, the binding of user setting RFID electronic label mark with user account binding is received
Instruction, and indicate that sending mould 52 is sent to server for the RFID electronic label mark in user account and memory module 514.
As shown in figure 8, it is further preferred that message receiving apparatus further include: binding acknowledgement module 513, then:
Command reception module 511 is bound, the binding of user setting RFID electronic label mark with user account binding is received
Instruction, and start binding acknowledgement module 513;
Binding acknowledgement module 513 prompts user to be confirmed whether to bind, and is receiving user for RFID electronic label mark
After knowing the confirmation instruction with user account binding, instruction sends mould 52 for the RFID electronics in user account and memory module 514
Tag identifier is sent to server.
Sending module 52 will test the user account and RFID electronics mark corresponding with the user account of the acquisition of module 51
Label mark is sent to server.
Message reception module 53 receives the message that server push is sent to user account;Optimization, it can be reception server
The message pushed according to the message sink rule of user setting.
Optionally, as shown in Fig. 6 to 8, the message receiving apparatus further include: rule setting module 54, modified module 55,
Cancellation module 56;Wherein:
Rule setting module 54 obtains and records the message sink rule of user setting, and passes through sending module 52 for user
The message sink rule of setting is sent to server with user account, RFID electronic label mark together.It is further alternative, it uses
The message sink rule of family setting includes: to receive all types of message;Or only receive the transmission of specified account information message,
Only receive specified quantity message, only receive specified title content message it is any one or more of.
When modified module 55 receives the modification binding information request of mobile terminal, new RFID electronics is bound for user account
Label, and modified binding information is sent to server by sending module 52.
When cancellation module 56 receives the cancellation binding information request of mobile terminal, by RFID electronic label and user account solution
Server is sent to by sending module 52 except binding, and by unbinding information.
It should be understood that attached drawing 5 into attached device shown in Fig. 8 message receiving apparatus receive push message when,
The contents such as the information exchange between the specific implementation process and modules of modules, due to embodiment of the present invention method
Based on the same inventive concept, it may refer to embodiment of the method, will not repeat them here.
The embodiment of the present invention binds RFID electronic label and user account by user, and server is searched and the RFID electricity
When the user account of subtab mark binding storage, the user is pushed messages to according to the message sink rule of user setting
The corresponding mobile terminal of account.The user account for being bundled with RFID electronic label just will receive the message of server push, and
The reception rule of message can be arranged by user oneself, and the message audient that solution pushes in the prior art is indefinite, cause resource
The problem of waste.
Referring to Fig. 9, the structural schematic diagram of mobile terminal of the embodiment of the present invention one into embodiment eight.It is only aobvious in Fig. 9
Partial content related to the present invention is shown, the other parts of mobile terminal do not show in figure then.
Terminal RFID reader 61 includes RFID read-write module and reader antenna.Terminal RFID reader 61 is logical
It crosses reader antenna to carry out wireless communication with RFID electronic label, may be implemented by RFID read-write module to RFID electronic label
The read or write operation of mark and internal storage data.Equipment CPU65 passes through Serial Peripheral Interface (SPI) (Serial Peripheral
Interface, SPI), serial transmission bus (Inter-Integrated Circuit, I2C), parallel communication interface or logical
With synchronous/asynchronous serial received/transmitter (Universal Synchronous/Asynchronous Receiver/
Transmitter, USART) etc. buses connect with the RFID read-write module of terminal RFID reader 61.Mobile terminal CPU65 is logical
Cross the information that 63 display alarm user of display screen is configured;Mobile terminal CPU65 is also according to the RFID electronic label detected
Corresponding configuration information is identified, equipment state is configured by other function module 67.
Referring to Fig. 10, Figure 10 is the message driving means structural schematic diagram that the embodiment of the present invention nine provides, the device packet
It includes: receiving module 71, matching module 72, message pushing module 73, in which:
Receiving module 71 receives the RFID electronic label mark that businessman's RFID reader is sent.
Matching module 72 when receiving the RFID electronic label mark that the RFID reader is sent, search with it is described
The user account of RFID electronic label mark binding storage;Specifically, searching whether to store and the RFID electronic label
Mark, when finding the RFID electronic label sent with businessman's RFID reader mark identical RFID electronic label mark,
Then initiation message pushing module 73, otherwise terminates process.
Message pushing module 73 will be with the businessman according to the user account of RFID electronic label mark binding
Businessman's RFID reader of RFID reader identifies the message to match, is pushed to the mobile terminal with the user account;It is excellent
Change, can also be identified according to the electronic tag and determine message sink rule, according to the message sink rule PUSH message.
Optionally, as shown in figure 11, the message driving means structural schematic diagram that the embodiment of the present invention ten provides, the device is also
Module 76 is released including memory module 74, modification mould 75, binding, in which:
Optionally, receiving module 71 are also used to receive the user account and its RFID electronic label mark of mobile terminal transmission
Know.
Memory module 74, binding memory mobile terminal are sent to the received user account of receiving module 71 and its corresponding
RFID electronic label mark.
Further alternative, receiving module 71 is also used to receive the message sink rule of mobile terminal transmission.
Further alternative, memory module 74 is also used to memory mobile terminal and is sent to the received message of receiving module 71
Receive rule.
Further alternative, memory module 74, the information for being also used to that businessman's RFID reader is identified and its carried corresponds to
Storage.
Modified module 75 receives the RFID electronic label identification information of the modification user account binding of mobile terminal transmission
When, the former RFID electronic label mark of user account and its binding is deleted, the new of modified user account and its binding is stored
RFID electronic label mark.
It is further alternative, when modified module 75 is also used to receive the information that the modification of businessman's RFID reader carries, delete
Preceding information businessman's RFID reader mark and carried is modified, businessman's RFID reader is identified and carried after storage modification
Information.
Binding releases module 76, receive mobile terminal transmission by RFID electronic label and the unbinding information of user account
When, delete the RFID electronic label mark of the user account and its binding.
It should be understood that the device of message push is in PUSH message in device shown in attached drawing 10 and attached drawing 11, respectively
The contents such as the information exchange between the specific implementation process and modules of a module, due to embodiment of the present invention method base
In same inventive concept, embodiment of the method may refer to, will not repeat them here.
The embodiment of the present invention is by mobile terminal binding RFID electronic label and user account, when businessman's RFID reader
When checking RFID electronic label, the RFID electronic label mark of the RFID electronic label is sent to server, works as service
When device receives the RFID electronic label mark that businessman's RFID reader is sent, searches and identified with the RFID electronic label
The user account of storage is bound, and phase will be identified with businessman's RFID reader according to the message sink rule of user setting
The message matched is pushed to the corresponding mobile terminal of the user account.The user account for being bundled with RFID electronic label just will receive
The message of server push, and the reception rule of message can be arranged by user oneself, and solve to push in the prior art disappears
It is indefinite to cease audient, the problem of resulting in waste of resources.
Figure 12 is please referred to, Figure 12 is the structural schematic diagram for the message push system that the embodiment of the present invention ten provides, system packet
It includes: mobile terminal 1, businessman's RFID reader 2 and server 3, in which:
Mobile terminal 1, the RFID electronic label mark for sending user account to server 3 and being bound with the user account
Know, and receives the message to match with businessman's RFID reader mark sent according to the message sink rule of user setting.
In embodiments of the present invention, detection RFID electronic label 11 can paste on a mobile terminal 1, for example label is attached to
The places such as rear cover, the side of mobile terminal 1 can also be attached to wrist-watch, ring or clothes of user etc. somewhere.
Businessman's RFID reader 2 detects RFID electronic label 11, and the RFID electronic label mark that will test is sent to institute
Server 3 is stated, and for carrying message, the message of the carrying is sent to the server 3.
Server 3, the user account and identified with corresponding RFID electronic label that memory mobile terminal 1 is sent, and
The information that businessman's RFID reader is identified and its carried by storage server;Receive the RFID electricity that businessman's RFID reader 2 is sent
Subtab mark;When receiving the RFID electronic label mark that above-mentioned businessman's RFID reader is sent, search and RFID electricity
The user account of subtab mark binding storage, and will be with above-mentioned businessman's RFID read-write according to the message sink rule of user setting
The message that device mark matches is pushed to the corresponding mobile terminal 1 of above-mentioned user account.
It should be noted that the embodiment of the present invention one is into embodiment ten, related businessman's RFID reader mark with
And the matching between the message and businessman's RFID reader mark and message to match with businessman's RFID reader mark
Relationship can also be and be stored in advance by other communication apparatus or the network equipment to above-mentioned server, then businessman's RFID read-write
The information that businessman's RFID reader is identified and its carried is sent to server, can not also had by device without executing above-mentioned steps 405
Standby corresponding function.
The embodiment of the present invention is by mobile terminal binding RFID electronic label and user account, when businessman's RFID reader
When checking RFID electronic label, the RFID electronic label mark of the RFID electronic label is sent to server, works as service
When device receives the RFID electronic label mark that businessman's RFID reader is sent, searches and identified with the RFID electronic label
The user account of storage is bound, and phase will be identified with businessman's RFID reader according to the message sink rule of user setting
The message matched is pushed to the corresponding mobile terminal of the user account.The user account for being bundled with RFID electronic label just will receive
The message of server push, and the reception rule of message can be arranged by user oneself, and solve to push in the prior art disappears
It is indefinite to cease audient, the problem of resulting in waste of resources.
Those of ordinary skill in the art will appreciate that realizing that all or part of the steps of above-described embodiment can pass through hardware
It completes, relevant hardware can also be instructed to complete by program, the program can store in a kind of computer-readable
In storage medium, storage medium mentioned above can be read-only memory, disk or CD etc..
The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all in spirit of the invention and
Within principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.