Embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing to embodiment party of the present invention
Formula is described in further detail.
Referring to Fig. 1, Fig. 1 is the system structure diagram of information exchange provided in an embodiment of the present invention, the system includes:
For the user terminal 12 communicated with server 13, and the RFID for being communicated with the first RFID reader 11
121, wherein:
First RFID reader 11 detects RFID 121, need to release news in corresponding coding information write-in
State RFID 121.
RFID 121 records the coding information that above-mentioned first RFID reader 11 writes.
Radio frequency identification in the embodiment of the present invention(Radio Frequency Identification, RFID), also known as without
Line radio frequency identification, it is a kind of communication technology, specific objective can be identified by radio signals and read and write related data, without knowing
It is other that mechanical or optical contact is established between system and specific objective.Conventional has low frequency(125k~134.2K), high frequency
(13.56Mhz), the technology such as hyperfrequency, microwave.RFID technique can recognize that high-speed moving object and can identify multiple RFID electricity simultaneously
Subtab, it is swift and convenient to operate.
RFID is made up of coupling element and chip, and each RFID has unique RFID electronics mark
Label mark ID.RFID, which is attached on object, to be used to identify destination object, is commonly called as electronic tag or intelligent label.
In the embodiment of the present invention, the first read write line is the read write line of information publisher.
The second RFID reader 122 is provided with user terminal 12;Wherein:Second RFID reader 122, detection RFID electricity
The coding information of subtab 121 and its record, and the coding information and its RFID that RFID 121 is recorded
Mark is sent to server 13.
The signified user terminal of the embodiment of the present invention can be smart mobile phone, and net book, tablet personal computer, intelligence is wearable to be set
It is standby etc., RFID reader is integrated with the user terminal.In the present embodiment, it is integrated with the second RFID read-write in user terminal 12
Device 122.RFID 121 can be pasted on the subscriber terminal, for example label is attached to the ground such as bonnet, the side of user terminal
Side, can be attached to wrist-watch, ring or clothes etc. somewhere.
Server 13 receives the coding information that the RFID 121 that above-mentioned second RFID reader 122 is sent records
And its RFID mark, will also be released news corresponding to the coding information, send to above-mentioned RFID
The user terminal 12 that the user account of mark binding storage is logged in.
Optionally, server 13, also having prestored need to release news and its corresponding coding information.
It is further alternative, server 13, also prestored RFID mark and with the RFID
Identify the user account of binding.
In embodiments of the present invention, server 13 can store Various types of data, for example, storage RFID mark and
With the user account of RFID mark binding, storage need to release news and its corresponding coding information.Letter need to be issued
Breath and its corresponding coding information can be sent to server by information publisher by terminal, the terminal can be PC computers,
Smart mobile phone, net book, tablet personal computer etc., the terminal can be communicated by network with server.By RFID
Mark and the targeted customer of the user, as information publisher of user account binding.Information publisher can be according to the need of itself
Ask, can also be according to targeted customer's feedack, periodically being changed by terminal need to release news and its corresponding coding information.
The need that server can be stored after change release news and its corresponding coding information, and the need before deletion change release news and its phase
The coding information answered.
Optionally, user terminal 12 is additionally operable to RFID mark being sent to server 13 with user account;Should
Server 13 is then additionally operable to identify the RFID and identified with the RFID and binds and store.
Further alternative, user terminal 12 can be also used for sending the binding for nullifying RFID and user account
The cancellation binding information request of relation, when the cancellation binding information for receiving user is asked, by RFID and user's account
It is number unbinding, and unbinding information is sent to server.
Further alternative, user terminal 12 can be also used for sending the binding of modification RFID and user account
Relation modification binding information request, when the modification binding information for receiving user is asked, new RFID electricity is bound for user account
Subtab, and amended binding information is sent to server.
In embodiments of the present invention, user terminal can be communicated by network with server.User terminal can lead to
Network is crossed to send to server by user account and with the RFID mark of user account binding.
It is further alternative, user terminal 12 be additionally operable to receive and storage server 11 send with above-mentioned coding information pair
That answers releases news.
In embodiments of the present invention, user terminal can store Various types of data, such as RFID mark and user's account
The information of number binding storage, what server was sent corresponding with the coding information releasing news.These information can facilitate
User subsequently consults.
The embodiment of the present invention writes the RFID by the corresponding coding information that need to release news, and detects institute
RFID and its coding information of record are stated, and coding information and its RFID electricity that the RFID is recorded
Subtab mark sends to the server, server and will released news corresponding to the coding information, send to it is described
The user terminal that the user account of RFID mark binding storage is logged in, the user for receiving information are that target is used
Family.The present invention both facilitated information publisher to find targeted customer, can also carry out information exchange with targeted customer.
Referring to Fig. 2, Fig. 2 is the structural representation for the user terminal that the embodiment of the present invention two provides.It illustrate only in Fig. 2
Partial content related to the present invention, the other parts of user terminal do not show then in figure.
RFID reader 21, include RFID read-write module and reader antenna.RFID reader 21 passes through reader
Antenna and RFID carry out radio communication, can be realized to RFID mark and interior by RFID read-write module
The read or write operation of deposit data.User terminal CPU25 passes through Serial Peripheral Interface (SPI) (Serial Peripheral
Interface, SPI), serial transmission bus(Inter-Integrated Circuit, I2C), parallel communication interface or logical
With synchronous/asynchronous serial received/transmitter (Universal Synchronous/Asynchronous Receiver/
Transmitter, USART) etc. bus be connected with the RFID read-write module of RFID reader 21.User terminal CPU25 passes through aobvious
The information that the display alarm user of display screen 23 is configured;User terminal CPU25 identifies always according to the RFID detected
Corresponding configuration information, equipment state is configured by other functional modules 27.
Referring to Fig. 3, Fig. 3 is a kind of flow chart for information interacting method that the embodiment of the present invention three provides.
In step s 302, RFID records the coding letter that the need of the first RFID reader write-in release news
Breath;Specifically, being when the first RFID reader detects RFID, the coding information that need to be released news write-in is somebody's turn to do
RFID.
Radio frequency identification in the embodiment of the present invention(Radio Frequency Identification, RFID), also known as without
Line radio frequency identification, it is a kind of communication technology, specific objective can be identified by radio signals and read and write related data, without knowing
It is other that mechanical or optical contact is established between system and specific objective.Conventional has low frequency(125k~134.2K), high frequency
(13.56Mhz), the technology such as hyperfrequency, microwave.RFID technique can recognize that high-speed moving object and can identify multiple RFID electricity simultaneously
Subtab, it is swift and convenient to operate.
RFID is made up of coupling element and chip, and each RFID has unique RFID electronics mark
Label mark ID.RFID, which is attached on object, to be used to identify destination object, is commonly called as electronic tag or intelligent label.
In step S303, the coding information of the second RFID reader detection RFID and its record, and should
The coding information and its RFID mark of RFID record are sent to server;
The signified user terminal of the embodiment of the present invention can be smart mobile phone, and net book, tablet personal computer, intelligence is wearable to be set
It is standby etc., RFID reader is integrated with the user terminal.RFID can be pasted on the subscriber terminal, for example label is pasted
The places such as bonnet, side in user terminal, wrist-watch, ring or clothes etc. can be attached to somewhere.
In step s 304, the releasing news corresponding with above-mentioned coding information of user terminal the reception server transmission, should
User terminal is that the user terminal bound the user account of storage and logged in is identified with above-mentioned RFID.
Optionally, the embodiment of the present invention need to can release news and its corresponding coding information is correspondingly stored in the clothes
It is engaged in device.
It is further alternative, the embodiment of the present invention can also by RFID identify and with the RFID mark
The user account for knowing binding is correspondingly stored in the server.
In embodiments of the present invention, server can store Various types of data, for example, storage RFID mark and with
The user account of RFID mark binding, storage need to release news and its corresponding coding information.It need to release news
And its corresponding coding information can be sent to server by information publisher by terminal, the terminal can be PC computers, intelligence
Energy mobile phone, net book, tablet personal computer etc., the terminal can be communicated by network with server.By RFID mark
Know the targeted customer with the user, as information publisher of user account binding.Information publisher can according to the demand of itself,
Can also be according to targeted customer's feedack, periodically being changed by terminal need to release news and its corresponding coding information.Clothes
The need that business device can be stored after change release news and its corresponding coding information, delete the need before change and release news and its accordingly
Coding information.
Optionally, user can bind RFID mark with user account in user terminal, and to service
Device sends RFID mark and the user account with RFID mark binding.
In the embodiment of the present invention three, RFID is identified into the step of being bound with user account includes:
In step 1, receive user and RFID mark and the instruction of user account binding are set.
One " binding RFID button " can be specifically provided in the user interface of user terminal, user passes through
Clicking on to send sets RFID to identify the instruction with user account binding.
In step 2, RFID and its RFID mark are detected, and shows the RFID mark
Know.
Specifically RFID can be detected by being built in the RFID reader of user terminal, will by user interface
RFID mark is shown to user.
In step 3, the instruction that user confirms above-mentioned RFID mark with user account binding is received.
One " confirming binding button " can be specifically provided in the user interface of user terminal, user presses by clicking on this
Button sends the instruction confirmed RFID mark and user account binding.
In step 4, bind and store above-mentioned RFID mark and user account.
Further alternative, user can nullify the binding relationship of RFID and user account, when receiving user
The request of cancellation binding information when, it is RFID is unbinding with user account, and by unbinding information transmission
To server.
Further alternative, user can change the binding relationship of RFID and user account, when receiving user
The request of modification binding information when, bind new RFID for user account, and amended binding information is sent
To server.
In embodiments of the present invention, user terminal can be communicated by network with server.User terminal can lead to
Network is crossed to send to server by user account and with the RFID mark of user account binding.
Issue corresponding with the coding information further alternative, that user terminal is also received and storage server is sent
Information.
In embodiments of the present invention, user terminal can store Various types of data, such as RFID mark and user's account
The information of number binding storage, what server was sent corresponding with the coding information releasing news.These information can facilitate
User subsequently consults.
The embodiment of the present invention writes the RFID by the corresponding coding information that need to release news, and detects institute
RFID and its coding information of record are stated, and coding information and its RFID electricity that the RFID is recorded
Subtab mark sends to the server, server and will released news corresponding to the coding information, send to it is described
The user terminal that the user account of RFID mark binding storage is logged in, the user for receiving information are that target is used
Family.The present invention both facilitated information publisher to find targeted customer, can also carry out information exchange with targeted customer.
Referring to Fig. 4, Fig. 4 is the flow chart for the information interacting method that the embodiment of the present invention four provides.
In step S401, the second RFID reader detection RFID of user terminal is placed in, user terminal will
RFID mark and the user account of the RFID detected are bound.
In embodiments of the present invention, installed in user terminal should program APP, user account can be in user terminal
Installation should program APP login accounts, the RFID of RFID can be identified by application APP
Bound with user account.
In the embodiment of the present invention four, RFID mark and the method for user account binding are implemented with the present invention
It is identical described in example three, no longer repeat one by one herein.
In step S402, user terminal sends user account and extremely serviced with the RFID of account binding
Device.
Optionally, user can nullify the binding relationship of RFID and user account, when the cancellation for receiving user
It is when binding information is asked, RFID is unbinding with user account, and unbinding information is sent to service
Device.
Further alternative, user can change the binding relationship of RFID and user account, when receiving user
The request of modification binding information when, bind new RFID for user account, and amended binding information is sent
To server.
In step S403, server, which is received and corresponded to, stores user account and the RFID electronics marks with account binding
Label.
In step s 404, the information and its corresponding coding information that information release terminal issues needs are sent to service
Device.
In embodiments of the present invention, the information that need to be issued can include:The title of shopping plaza, exhibition room, stadiums etc.
Information, location information, and its action message that will be held(Time, Item Information, pricing information are held in such as activity), specifically
Information is depending on the needs of information publisher itself, not limited to this.
In step S405, server receives and corresponded to information and its corresponding coding information that storage need to issue.
In embodiments of the present invention, user terminal binds RFID mark with user account, and RFID is electric
The step of subtab is identified and its user account of binding is sent to server, with the information for issuing needs and its corresponding volume
Code information send to the step of server in no particular order.
In step S406, the first RFID reader detection RFID, and the corresponding coding that need to release news
Information writes RFID.
In embodiments of the present invention, the first RFID reader can obtain RFID by a visit order
Product electronic code(Electronic Product Code, EPC)If RFID is not provided with password, first
The coding information that RFID reader need to be released news information publisher by the EPC writes RFID, RFID electronics
Label has store function, can record and store above-mentioned coding information.
In step S 407, RFID records the above-mentioned coding information that need to be released news.
In step S408, the second RFID reader detection RFID, its coding information recorded is read.
Optionally, after the coding information recorded in reading RFID, will can be recorded in RFID
Coding information delete.
In step S409, the second RFID reader sends the coding information recorded in RFID and its RFID electricity
Subtab is identified to server.
In step S410, server receives the coding information recorded in above-mentioned RFID and its RFID electronics marks
Label mark, and releasing news for storage corresponding with coding information is searched, search the use with RFID mark binding storage
Family account.
In step S411, server corresponding with above-mentioned coding information will release news, and send to electric with above-mentioned RFID
The user terminal that the user account of subtab mark binding is logged in.
In step S412, user terminal receives release news after, show user, user can provide feedback meaning
See.User terminal sends the feedback information of user to server.
In step S413, server receives and stores the information of user feedback.
In step S414, server sends the information of user feedback to information release terminal.
In step S415, information release terminal receives and stores the information of user feedback.
Optionally, information release terminal can be according to the information of user feedback, can also be according to the demand of itself, accordingly
Modification releases news, and now performs step S404.
The embodiment of the present invention writes the RFID by the corresponding coding information that need to release news, and detects institute
RFID and its coding information of record are stated, and coding information and its RFID electricity that the RFID is recorded
Subtab mark sends to the server, server and will released news corresponding to the coding information, send to it is described
The user terminal that the user account of RFID mark binding storage is logged in, the user for receiving information are that target is used
Family.The present invention both facilitated information publisher to find targeted customer, can also carry out information exchange with targeted customer.
One of ordinary skill in the art will appreciate that hardware can be passed through by realizing all or part of step of above-described embodiment
To complete, by program the hardware of correlation can also be instructed to complete, described program can be stored in a kind of computer-readable
In storage medium, storage medium mentioned above can be read-only storage, disk or CD etc..
The foregoing is only presently preferred embodiments of the present invention, be not intended to limit the invention, it is all the present invention spirit and
Within principle, any modification, equivalent substitution and improvements made etc., it should be included in the scope of the protection.