CN104574140B - A kind of method and apparatus for exporting sales promotion information - Google Patents
A kind of method and apparatus for exporting sales promotion information Download PDFInfo
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- CN104574140B CN104574140B CN201410800439.2A CN201410800439A CN104574140B CN 104574140 B CN104574140 B CN 104574140B CN 201410800439 A CN201410800439 A CN 201410800439A CN 104574140 B CN104574140 B CN 104574140B
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Abstract
The present invention provides a kind of method and apparatus for exporting sales promotion information, can export sales promotion information for the user according to the behavior of user, there is more preferable promotion effect.The method of the output sales promotion information of the present invention includes：Different action frequencies caused by difference when being browsed according to user to the commodity page of each sole product, divide the commodity number of packages that the user strikes a bargain after the action frequency is reached in commodity category statistics preset time period；The action frequency setting thresholding action frequency according to corresponding to conclusion of the business number of packages maximum in each commodity category；When the user browses current commodity, action frequency of the user in this prior on the commodity page of commodity is counted, when the action frequency reaches the thresholding action frequency, default sales promotion information is exported to the user.
Description
Technical field
The present invention relates to field of computer technology, a kind of particularly method and apparatus for exporting sales promotion information.
Background technology
On the commodity page in e-commerce website, except the information of commodity in itself, also comprising some sales promotion information, example
As included the texts such as " flow card is sent if placing an order ", " indulgence in limited time " on the page of certain mobile phone as sales promotion information.This promotion letter
Breath be usually consistently shown on the commodity page, all users it can be seen that.
In reality, businessman has always wanted to more preferable marketing tool, so needing more preferably to export the side of sales promotion information
Case.
The content of the invention
In view of this, the present invention provide it is a kind of export sales promotion information method and apparatus, can according to the behavior of user come
Sales promotion information is exported for the user, there is more preferable promotion effect.
To achieve the above object, according to an aspect of the invention, there is provided a kind of method for exporting sales promotion information.
The method of the output sales promotion information of the present invention includes：The commodity page of each sole product is carried out according to user clear
Different action frequencies caused by difference when looking at, the user in commodity category statistics preset time period is divided to reach the action time
The commodity number of packages to be struck a bargain after number；The action frequency setting according to corresponding to conclusion of the business number of packages maximum in each commodity category
Thresholding action frequency；When the user browses current commodity, it is dynamic on the commodity page of commodity in this prior to count the user
Make number, when the action frequency reaches the thresholding action frequency, default sales promotion information is exported to the user.
Alternatively, the action frequency setting thresholding action according to corresponding to conclusion of the business number of packages maximum in each commodity category
The step of number, includes：It is set as after subtracting 1 by the action frequency corresponding to conclusion of the business number of packages maximum in each commodity category
Thresholding action frequency.
Alternatively, the preset time period is the historical time section of the setting from current time.
Alternatively, in addition to：According to action of multiple conclusion of the business users before placing an order on the commodity page of bargain
Number median set action frequency threshold value；Current commodity in active user browses the affiliated category of the bargain
When, behavior number of the user in this prior on the commodity page of commodity is counted, when behavior number reaches the action frequency
During threshold value, default sales promotion information is exported to the active user.
Alternatively, the number of the action according to multiple conclusion of the business users before placing an order on the commodity page of bargain
The step of median set action frequency threshold value, includes：By multiple conclusion of the business users before placing an order in the commodity page of bargain
On action number median subtract 1 after be set as action frequency threshold value.
Alternatively, the behavior, which is included on the commodity page, clicks on mouse and dragging scroll bar.
According to another aspect of the present invention, there is provided a kind of device for exporting sales promotion information.
The device of the output sales promotion information of the present invention includes：Statistical module, for according to user to each sole product
Different action frequencies caused by difference when the commodity page is browsed, the user in commodity category statistics preset time period is divided to exist
Reach the commodity number of packages to be struck a bargain after the action frequency；Setting module, for according to the number of packages that struck a bargain in each commodity category
The action frequency setting thresholding action frequency corresponding to maximum；Output module, for browsing current commodity in the user
When, action frequency of the user in this prior on the commodity page of commodity is counted, when the action frequency reaches the thresholding action
During number, default sales promotion information is exported to the user.
Alternatively, the preset time period is the historical time section of the setting from current time.
Alternatively, the setting module be additionally operable to according to multiple conclusion of the business users before placing an order in the commodity page of bargain
The median set action frequency threshold value of the number of action on face；The output module is additionally operable to browse in active user described
During current commodity in the affiliated category of bargain, behavior number of the user in this prior on the commodity page of commodity is counted,
When behavior number reaches the action frequency threshold value, default sales promotion information is exported to the active user.
Technique according to the invention scheme, show that it buys commodity and the row in the commodity page according to the historical data of user
Relation between number, user can be learnt when desire to purchase is larger according to the relation, push promote to user at this moment
Information is sold, therefore technically realizes and sales promotion information is exported to user according to user behavior, and then is favorably improved promotion effect
Fruit.
Brief description of the drawings
Accompanying drawing is used to more fully understand the present invention, does not form inappropriate limitation of the present invention.Wherein：
Fig. 1 is the schematic diagram of the key step of the method for output sales promotion information according to embodiments of the present invention；
Fig. 2 is the schematic diagram of the main modular of the device of output sales promotion information according to embodiments of the present invention.
Embodiment
The one exemplary embodiment of the present invention is explained below in conjunction with accompanying drawing, including the various of the embodiment of the present invention
Details should think them only exemplary to help understanding.Therefore, those of ordinary skill in the art should recognize
Arrive, various changes and modifications can be made to the embodiments described herein, without departing from scope and spirit of the present invention.Together
Sample, for clarity and conciseness, the description to known function and structure is eliminated in following description.
In the following description, the technical scheme in the present embodiment is illustrated with reference to Fig. 1 and example.Fig. 1 is basis
The schematic diagram of the key step of the method for the output sales promotion information of the embodiment of the present invention.
Step S11：Different actions caused by difference when being browsed according to user to the commodity page of each sole product
Number, divide the commodity number of packages that the user strikes a bargain after above-mentioned action frequency is reached in commodity category statistics preset time period.
Such as Mr. Li is the user of certain electric business, in a certain all (i.e. above-mentioned preset time period), by the complete of Mr. Li
The commodity bought in portion's order are divided by category, and analyze " the commodity page active of sole product under each category
Relation of the number " between " bargain number of packages ", obtains the statistical result of table 1.
Table 1
| Number | 3C | Day hundred | Mother and baby | Big household electrical appliances | Clothes | Books | Food |
| 5 | 1 | 1 | |||||
| 6 | 3 | 1 | |||||
| 7 | 1 | 8 | 8 | 4 | |||
| 8 | 2 | 5 | |||||
| 9 | 5 | 2 | 9 | ||||
| 10 | 5 | 5 | 4 | 1 | |||
| 11 | 8 | ||||||
| 12 | 5 | 5 | |||||
| 13 | 9 | 2 | 12 | ||||
| 14 | 4 | 7 | |||||
| 15 | 4 | 4 | |||||
| 16 | 3 | 2 | 10 | ||||
| 17 | 5 | 2 | |||||
| 18 | 3 | ||||||
| 19 | 1 | ||||||
| 20 | 4 | 6 | 1 |
The 1st row are the numbers of action of Mr. Li in the commodity page of sole product from left to right in table 1.The action can be mouse
Punctuate hits or dragged scroll bar, is both included in statistics.It can be obtained using JS technologies or HTML5 technologies
The action of user.Remaining row is the conclusion of the business number of packages of category commodity shown in row top in table 1, and the number in often going is first in Lee
The raw number of packages to be struck a bargain after commodity page active number reaches the number of left end.Such as the number that the 4th row the 3rd arranges in table is 8,
Represent " there are 8 commodity in day hundred " category is had 7 times on the commodity page of Mr. Li in the commodity before the commodity are bought
Action.
Step S12：According to action frequency setting thresholding action time corresponding to conclusion of the business number of packages maximum in each commodity category
Number.The commodity for each category are can be seen that from the statistics in table 1, one " gold action frequency " be present, in the commodity page
Action to reach the commodity bought during the number most.By the content of table 1, the number is carried out to count as shown in table 2.In table 2
In, " clothes " one arrange gold number have chosen it is less once.
Table 2
| 3C | Day hundred | Mother and baby | Big household electrical appliances | Clothes | Books | Food | |
| Gold number | 9 | 7 | 13 | 12 | 7 | 13 | |
| Buy number of packages | 5 | 7 | 13 | 5 | 8 | 12 |
Step S13：When user browses current commodity, action of the user in this prior on the commodity page of commodity is counted
Number, when the action frequency reaches thresholding action frequency, default sales promotion information is exported to the user.Here user is still
User in step S11, i.e. Mr. Li.
For Mr. Li when the action frequency on the commodity page reaches gold number, desire to purchase is most strong as can be seen from Table 2
It is strong.So a thresholding action frequency is set according to the gold number, when action of Mr. Li on the commodity page reaches this
During thresholding action frequency, sales promotion information is exported to him, helps to promote its conclusion of the business.Such as thresholding action frequency is that gold number subtracts
1, that is to say, that when the action frequency of Mr. Li soon reaches gold number, its desire to purchase is close to maximum, now his heart
In making last struggle, now export sales promotion information, i.e., show it the last straw, sales promotion information now should head direct for master
Topic, in good time " forcing list ".The sales promotion information can be presented on the commodity page in the form of floating window, be disappeared automatically after some seconds,
Such as text " parent, this lowest price since can be 6 months " is presented.
Different in the period of, the custom of user may be changed, and he may be made before commodity are bought than original purchase
More or less actions before buying commodity.So the statistics in step S11 should be carried out often, using from current time
Historical time section is that nearest historical time section is counted, i.e., is counted by the nearest custom of user, be relatively good selection.
In addition as it can be seen from table 1 for some categories such as books, without statistical result.In this case, this reality
Apply in example and set using the data of other users.According to other purchase books class commodity user before placing an order in conclusion of the business business
The median set action frequency threshold value of the number of action on the commodity page of product.Because ordered after placing an order it is also possible to cancelling
It is single, so what is counted here is action frequency of the user on the commodity page of bargain.Similarly, the action frequency threshold value
Can also be that the median subtracts 1.Accordingly even when the not no historical data of the user, can also estimate a similar gold action
Number.
Fig. 2 is the schematic diagram of the main modular of the device of output sales promotion information according to embodiments of the present invention.Such as Fig. 2 institutes
Show, exporting the device 20 of sales promotion information mainly includes statistical module 21, setting module 22 and output module 23.
When statistical module 21 is used to browse the commodity page of each sole product according to user caused by difference not
Same action frequency, divide the commodity that the user strikes a bargain after above-mentioned action frequency is reached in commodity category statistics preset time period
Number of packages.Setting module 22 is used for the action frequency setting thresholding according to corresponding to conclusion of the business number of packages maximum in each commodity category
Action frequency.Output module 23 is used for when above-mentioned user browses current commodity, counts the commodity of user commodity in this prior
Action frequency on the page, when the action frequency reaches thresholding action frequency, default sales promotion information is exported to the user.
Setting module 22 can be additionally used according to multiple conclusion of the business users before placing an order on the commodity page of bargain
The median set action frequency threshold value of the number of action；Output module 23 can also be used to browse above-mentioned conclusion of the business business in active user
During current commodity in the affiliated category of product, behavior number of the user in this prior on the commodity page of commodity is counted, when the row
When reaching action frequency threshold value for number, default sales promotion information is exported to the active user.
Technical scheme according to embodiments of the present invention, show that it buys commodity and in commodity page according to the historical data of user
Relation between the behavior number in face, user can be learnt when desire to purchase is larger according to the relation, at this moment to user
Sales promotion information is pushed, therefore technically realizes and sales promotion information is exported to user according to user behavior, and then is favorably improved
Promotion effect.
The general principle of the present invention is described above in association with specific embodiment, in apparatus and method of the present invention, it is clear that
Each part or each step can be decomposed and/or reconfigured.These decompose and/or reconfigure should be regarded as the present invention etc.
Efficacious prescriptions case.Also, perform above-mentioned series of processes the step of can order naturally following the instructions perform in chronological order, still
And necessarily it need not perform sequentially in time.Some steps can perform parallel or independently of one another.
Above-mentioned embodiment, does not form limiting the scope of the invention.Those skilled in the art should be bright
It is white, depending on design requirement and other factors, various modifications, combination, sub-portfolio and replacement can occur.It is any
Modifications, equivalent substitutions and improvements made within the spirit and principles in the present invention etc., should be included in the scope of the present invention
Within.
Claims (9)
- A kind of 1. method for exporting sales promotion information, it is characterised in that including：Different action frequencies caused by difference, divide commodity product when being browsed according to user to the commodity page of each sole product The commodity number of packages that the user strikes a bargain after the action frequency is reached in class statistics preset time period；The action frequency setting thresholding action frequency according to corresponding to conclusion of the business number of packages maximum in each commodity category；When the user browses current commodity, action frequency of the user in this prior on the commodity page of commodity is counted, when When the action frequency reaches the thresholding action frequency, default sales promotion information is exported to the user.
- 2. according to the method for claim 1, it is characterised in that corresponding according to conclusion of the business number of packages maximum in each commodity category The action frequency setting thresholding action frequency the step of include：By corresponding to conclusion of the business number of packages maximum in each commodity category The action frequency is set as thresholding action frequency after subtracting 1.
- 3. according to the method for claim 1, it is characterised in that the preset time period is that setting is gone through from current time The history period.
- 4. according to the method for claim 1, it is characterised in that also include：Set according to the median of the number of action of multiple conclusion of the business users before placing an order on the commodity page of bargain Action frequency threshold value；In the current commodity during active user browses the affiliated category of the bargain, user commodity in this prior are counted Behavior number on the commodity page, when behavior number reaches the action frequency threshold value, exported to the active user pre- If sales promotion information.
- 5. according to the method for claim 4, it is characterised in that according to multiple conclusion of the business users before placing an order in bargain The commodity page on action number median set action frequency threshold value the step of include：By multiple conclusion of the business users under The median of the number of action before single on the commodity page of bargain is set as action frequency threshold value after subtracting 1.
- 6. the method according to claim 4 or 5, it is characterised in that the behavior, which is included on the commodity page, clicks on mouse With dragging scroll bar.
- A kind of 7. device for exporting sales promotion information, it is characterised in that including：Statistical module, during for being browsed according to user to the commodity page of each sole product respectively caused by different actions Number, divide the commodity part that the user strikes a bargain after the action frequency is reached in commodity category statistics preset time period Number；Setting module, moved for the action frequency setting thresholding according to corresponding to conclusion of the business number of packages maximum in each commodity category Make number；Output module, for when the user browses current commodity, counting the user in this prior on the commodity page of commodity Action frequency, when the action frequency reaches the thresholding action frequency, default sales promotion information is exported to the user.
- 8. device according to claim 7, it is characterised in that the preset time period is that setting is gone through from current time The history period.
- 9. the device according to claim 7 or 8, it is characterised in thatThe setting module is additionally operable to the action before placing an order on the commodity page of bargain according to multiple conclusion of the business users Number median set action frequency threshold value；The output module is additionally operable in the current commodity during active user browses the affiliated category of the bargain, and statistics should User's behavior number on the commodity page of commodity in this prior, when behavior number reaches the action frequency threshold value, to The active user exports default sales promotion information.
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| CN108229997A (en) * | 2016-12-21 | 2018-06-29 | 天脉聚源（北京）科技有限公司 | A kind of method and system of internet shopping promotion |
| CN109840788B (en) * | 2017-11-27 | 2021-11-02 | 北京京东尚科信息技术有限公司 | Method and device for analyzing user behavior data |
| CN109345361A (en) * | 2018-11-05 | 2019-02-15 | 深圳市鹏朗贸易有限责任公司 | Method, terminal and the computer-readable medium bidded and purchased online |
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| CN102938124A (en) * | 2012-10-29 | 2013-02-20 | 北京京东世纪贸易有限公司 | Method and device for determining festival hot commodity |
| CN103093370A (en) * | 2011-11-03 | 2013-05-08 | 阿里巴巴集团控股有限公司 | Method and device for commodity information launch |
| CN103150660A (en) * | 2011-12-06 | 2013-06-12 | 阿里巴巴集团控股有限公司 | User message reminding method and device produced in network shopping platform |
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| WO2008062150A1 (en) * | 2006-11-24 | 2008-05-29 | Mediaequals Ltd | Automated electronic transactions |
| KR20100036733A (en) * | 2008-09-30 | 2010-04-08 | 엔에이치엔비즈니스플랫폼 주식회사 | Method and system for managing quality of advertisement document |
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|---|---|---|---|---|
| CN103093370A (en) * | 2011-11-03 | 2013-05-08 | 阿里巴巴集团控股有限公司 | Method and device for commodity information launch |
| CN103150660A (en) * | 2011-12-06 | 2013-06-12 | 阿里巴巴集团控股有限公司 | User message reminding method and device produced in network shopping platform |
| CN102938124A (en) * | 2012-10-29 | 2013-02-20 | 北京京东世纪贸易有限公司 | Method and device for determining festival hot commodity |
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Effective date of registration: 20190715 Address after: 100086 6th Floor, Zhichun Road, Haidian District, Beijing Patentee after: Beijing Jingdong Zhenshi Information Technology Co.,Ltd. Address before: 100080 First Floor 101, No. 2 Building, No. 20 Courtyard, Suzhou Street, Haidian District, Beijing Patentee before: Beijing Jingbangda Trading Co.,Ltd. Effective date of registration: 20190715 Address after: 100080 First Floor 101, No. 2 Building, No. 20 Courtyard, Suzhou Street, Haidian District, Beijing Patentee after: Beijing Jingbangda Trading Co.,Ltd. Address before: 100080 Beijing city Haidian District xingshikou Road No. 65 west Shan Creative Park District 11C four floor East West 1-4 layer 1-4 layer Co-patentee before: BEIJING JINGDONG CENTURY TRADING Co.,Ltd. Patentee before: BEIJING JINGDONG SHANGKE INFORMATION TECHNOLOGY Co.,Ltd. |