CN104408646A - Method and device for promotion rule of disposable commodity - Google Patents
Method and device for promotion rule of disposable commodity Download PDFInfo
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- CN104408646A CN104408646A CN201410710564.4A CN201410710564A CN104408646A CN 104408646 A CN104408646 A CN 104408646A CN 201410710564 A CN201410710564 A CN 201410710564A CN 104408646 A CN104408646 A CN 104408646A
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Abstract
The invention provides a method and a device for a promotion rule of a disposable commodity. The method and the device help to avoid the arbitrage behavior realized by separating an order in the gift promotion in electronic commerce. The method for the promotion rule of the disposable commodity comprises the following steps: separating an order structure formed through the promotion rule according to all order separating rules in a preset order separating rule set, so as to obtain a plurality of separated order structures; verifying the separated order structure according to a preset verifying rule, and outputting a verifying result.
Description
Technical field
The present invention relates to field of computer technology, a kind of method and apparatus processing commercial promotions rule particularly in promotion data process field.
Background technology
Along with the fast development of ecommerce, online spending has become a kind of important marketing channel, and in order to attract more client to buy commodity, advertising campaign becomes increasingly abundant, but the problem be derived thus is also increasing, singulated arbitrage is exactly a problem of wherein particularly giving prominence to.
After user places an order, in order to draw the order needed for storehouse production, generally user to be placed an order and splitting.E-commerce system can split order according to fractionation rule, such as split according to the commodity place storehouse in order, and for example carry out splitting, carrying out splitting, carrying out splitting, splitting according to the special marking of the commodity in order according to the category of the commodity in order according to the businessman belonging to the commodity in order according to the commodity place home-delivery center in order ... etc..Provide the chance of singulated arbitrage at this moment just to some Malicious clients.Below analytic explanation in addition.First introduce several concept.
Main commodity: relative with present, namely businessman wishes the commodity that client buys, and price general charged is higher than present.
Present: relative with main commodity, when buying certain condition commodity, freely or is at a low price supplied to the commodity of client.
Present sales promotion: a kind of promotion method, common way has following three kinds: 1. buy and give: buy A commodity, then give B commodity; 2. completely give: buy the amount of money that certain or some commodity are completely certain, then give certain other commodity one or more; 3. price markup is purchased: buy certain commodity or buy full certain amount of money, then can specify commodity to buy certain lower than normal price.
Ecommerce manages root according to above-mentioned promotion method, to needing the commodity of sales promotion to arrange promotion rule, is synchronized on e-commerce website in prior art for the processing mode of promotion rule, and comes into force on appointment commodity.
Singulated arbitrage: during businessman's employing present promotion method, after order is split, if order is split as main goods orders and present order (price of present order be generally zero or far below normal price), so client deliberately cancels or rejects main goods orders, only sign for present order, just equal free or obtain present with irrational low price, and do not buy main commodity, form arbitrage.Especially malice dealer, extracts present in enormous quantities, causes a large amount of losses to businessman.
For the problems referred to above, way common at present has following two kinds:
A manual observation: namely adopt the mode of manual observations to monitor order, finds that similar malice extracts present order, just tackles.
B system is tackled: arrange some restrictive conditions (such as limiting quantity purchase) in systems in which, exceed the order of these restrictive conditions by deleted; Or force present order to postpone delivery etc.
By analyzing above-mentioned two kinds of processing modes, inventor finds that there is that following some is obviously not enough:
A manual observation: artificial treatment efficiency comparison is low, especially when quantity on order is huge, needs a large amount of manpowers.
B system is tackled: 1. these conditions are too inflexible, the normal order of some non-malicious client may be had to be automatically left out or postpone delivery, affecting customer experience; 2. also there is leak in these restrictive conditions, such as uses multiple account to buy, repeatedly buys on a small quantity.
Summary of the invention
In view of this, the invention provides a kind of method and apparatus processing commercial promotions rule, help avoid in ecommerce the singulated arbitrage behavior run into when adopting present sales promotion.
For achieving the above object, according to an aspect of the present invention, a kind of method processing commercial promotions rule is provided.
The method of process commercial promotions rule of the present invention comprises: split rule according to each order that the order preset splits in regular collection, split the indent structure after obtaining multiple fractionation to the indent structure that promotion rule is formed; By the verification rule preset, then output verification result is verified to the indent structure after fractionation.
Alternatively, the step that the indent structure formed promotion rule splits comprises: split rule and promotion rule acquisition data items according to order, described data items comprises mark and the attribute-name of commodity; Obtain the property value of this attribute-name of the described commodity in described data items; According to described property value, split rule by described order and draw the indent structure after fractionation.
According to a further aspect in the invention, a kind of device processing commercial promotions rule is provided.
The device of process commercial promotions rule of the present invention comprises: split module, for each order split in regular collection splits rule according to the order preset, splits the indent structure after obtaining multiple fractionation to the indent structure that promotion rule is formed; Correction verification module, for verifying then output verification result by the verification rule preset to the indent structure after fractionation.
Alternatively, described fractionation module also for: according to order split rule and promotion rule acquisition data items, described data items comprises mark and the attribute-name of commodity; Obtain the property value of this attribute-name of the described commodity in described data items; According to described property value, split rule by described order and draw the indent structure after fractionation.
Alternatively, also comprise promotion rule module, for receiving and preserving described promotion rule.
Alternatively, also comprising and split list of rules module, splitting rule for receiving order, and preserve described order fractionation rule.
Alternatively, also comprise verification list of rules module, for receiving and preserve described verification rule.
According to technical scheme of the present invention, for commercial promotions rule, before it is actually used (be namely synchronized to e-commerce website and come into force for by commodity sales promotion), first split rule in conjunction with order to split the corresponding indent structure of promotion rule, see the risk that whether there will be singulated arbitrage, and export information, so personnel can be pointed out in advance to make amendment for the promotion rule of singulated arbitrage may be caused, help avoid in ecommerce the singulated arbitrage behavior run into when adopting present sales promotion.
Accompanying drawing explanation
Accompanying drawing is used for understanding the present invention better, does not form inappropriate limitation of the present invention.Wherein:
Fig. 1 is the schematic diagram of the key step of the method for process commercial promotions rule according to the embodiment of the present invention;
Fig. 2 is the schematic diagram of the basic structure of the device of process commercial promotions rule according to the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, one exemplary embodiment of the present invention is explained, comprising the various details of the embodiment of the present invention to help understanding, they should be thought it is only exemplary.Therefore, those of ordinary skill in the art will be appreciated that, can make various change and amendment, and can not deviate from scope and spirit of the present invention to the embodiments described herein.Equally, for clarity and conciseness, the description to known function and structure is eliminated in following description.
In embodiments of the present invention, make verification in advance to the promotion rule of commodity, if check results prompting is risky, then personnel can consider to revise promotion rule.Be illustrated below in conjunction with example and Fig. 1.Fig. 1 is the schematic diagram of the key step of the method for process commercial promotions rule according to the embodiment of the present invention.
Step S11: split rule according to each order that the order preset splits in regular collection, the indent structure after obtaining multiple fractionation is split to the indent structure that promotion rule is formed.
Order splits rule such as to carry out splitting, carrying out splitting, carrying out splitting, carrying out splitting, splitting according to the special marking of the commodity in order according to the category of the commodity in order according to the businessman belonging to the commodity in order according to the commodity place home-delivery center in order according to the commodity place storehouse in order ... etc..
Promotion rule namely above in buy and give: buy A commodity, then give B commodity; 2. completely give: buy the amount of money that certain or some commodity are completely certain, then give certain other commodity one or more; 3. price markup is purchased: buy certain commodity or buy full certain amount of money, then can specify commodity to buy certain lower than normal price.
Such as, give the promotion rule of " buy A commodity, then give B commodity " according to buying, the indent structure of formation is: order 1: comprise commodity A and present B.And split rule " splitting according to the commodity place storehouse in order " according to order, if commodity A and present B is not at same storehouse, then the indent structure obtained after split point of order 1 is: order 11: only comprise commodity A; Order 12: only comprise present B.If instead commodity A and present B is at same storehouse, after splitting be still: order 1: comprise commodity A and present B then.
In this step, first can split rule and promotion rule acquisition data items according to order, data items here comprises mark and the attribute-name of commodity.Such as, it is " splitting according to the commodity place storehouse in order " that order splits rule, and promotion rule is " buy A commodity, then give B commodity ", and the mark of the commodity of acquisition is commodity A and commodity B, and attribute-name is the amount of money and storehouse.Then the property value of this attribute-name of the commodity in above-mentioned data items is obtained.The various property values of commodity are easily obtained in the system of ecommerce.In upper example, namely obtain the amount of money of commodity A and commodity B and the concrete storehouse at their places.Such as, the amount of money of commodity A is 100 yuan, and at storehouse 100, commodity B is as present, and the amount of money is 0 yuan (note: the present amount of money had is 0 yuan, what have is then a value far below the price of commodity own), at storehouse 102.Last according to above-mentioned property value, split rule by order and draw the indent structure after fractionation.Because order splits rule is now " splitting according to the commodity place storehouse in order ", the indent structure after splitting is: order 1: only comprise commodity A; Order 2: only comprise commodity B.And for example, if commodity A and commodity B is at storehouse 100, then the indent structure after splitting is: order 1: comprise commodity A and commodity B.
Step S12: the indent structure after fractionation is verified by the verification rule preset.Such as, indent structure after splitting is: order 1: only comprise commodity A; Order 2: only comprise commodity B.Verification rule is: the order amount of money is that zero prompting is risky.As above example, the commodity B amount of money is zero, as previously mentioned, easily forms the risk of singulated arbitrage, so check results is risky like this.If after splitting, indent structure is: order 1: comprise commodity A and commodity B, then by above-mentioned verification rule, check results is devoid of risk.
Give some instances again.Such as, indent structure after splitting is: order 1: only comprise commodity A; Order 2: only comprise commodity B.Commodity B original cost lattice are wherein 105 yuan, are 20 yuan as price during present.If verification rule is: the order amount of money is zero, and point out risky, then check results is devoid of risk; If verification rule is: the order amount of money is less than commodity original cost lattice 20%, and point out risky, then check results is risky.
And for example, such as, indent structure after splitting is: order 1: only comprise commodity A; Order 2: only comprise commodity B, separately can use reward voucher 20 yuan.Commodity B original cost lattice are wherein 105 yuan, are 20 yuan as price during present.If verification rule is: reward voucher offsets the order amount of money more than 60%, and point out risky, the indent structure after so above-mentioned fractionation, check results is risky.
Step S13: output verification result.Check results can be prompt text, such as: the order amount of money is zero, risky.And for example: the order amount of money is offset 60% by reward voucher, risky.Such rule arranges personnel and just can consider to modify to rule.If check results does not have risk, personnel just can be synchronized to promotion rule on e-commerce website, and make it come into force for by commodity sales promotion.
Fig. 2 is the schematic diagram of the basic structure of the device of process commercial promotions rule according to the embodiment of the present invention.As shown in Figure 2, the device 20 processing commercial promotions rule mainly comprises fractionation module 21 and correction verification module 22.Split module 21 for each order split in regular collection splits rule according to the order preset, the indent structure after obtaining multiple fractionation is split to the indent structure that promotion rule is formed.Correction verification module 22 is for verifying then output verification result by the verification rule preset to the indent structure after fractionation.Split module 21 also to can be used for splitting rule and promotion rule acquisition data items according to order, this data items comprises mark and the attribute-name of commodity; Obtain the property value of this attribute-name of the commodity in this data items; According to property value, split rule by order and draw the indent structure after fractionation.
The device 20 of process commercial promotions rule can also comprise promotion rule module, splits list of rules module, verify the module (not shown)s such as list of rules module.Promotion rule module is used for receiving and preserving described promotion rule.Split list of rules module and split rule for receiving order, and preserve order fractionation rule.Verification list of rules module is used for receiving and preserve verification rule.These rules are all by personnel's typing.How the present embodiment determines rule if not relating to, but deposit the data processing of how to carry out in case being correlated with in rule.
According to the technical scheme of the embodiment of the present invention, for commercial promotions rule, before it is actually used (be namely synchronized to e-commerce website and come into force for by commodity sales promotion), first split rule in conjunction with order to split the corresponding indent structure of promotion rule, see the risk that whether there will be singulated arbitrage, and export information, so personnel can be pointed out in advance to make amendment for the promotion rule of singulated arbitrage may be caused, help avoid in ecommerce the singulated arbitrage behavior run into when adopting present sales promotion.
Below describe ultimate principle of the present invention in conjunction with specific embodiments, in apparatus and method of the present invention, obviously, each parts or each step can decompose and/or reconfigure.These decompose and/or reconfigure and should be considered as equivalents of the present invention.Further, the step performing above-mentioned series of processes can order naturally following the instructions perform in chronological order, but does not need necessarily to perform according to time sequencing.Some step can walk abreast or perform independently of one another.
Above-mentioned embodiment, does not form limiting the scope of the invention.It is to be understood that depend on designing requirement and other factors, various amendment, combination, sub-portfolio can be there is and substitute in those skilled in the art.Any amendment done within the spirit and principles in the present invention, equivalent replacement and improvement etc., all should be included within scope.
Claims (7)
1. process a method for commercial promotions rule, it is characterized in that, comprising:
Split rule according to each order that the order preset splits in regular collection, the indent structure after obtaining multiple fractionation is split to the indent structure that promotion rule is formed;
By the verification rule preset, then output verification result is verified to the indent structure after fractionation.
2. method according to claim 1, is characterized in that, comprises the step that the indent structure of promotion rule formation splits:
Split rule and promotion rule acquisition data items according to order, described data items comprises mark and the attribute-name of commodity;
Obtain the property value of this attribute-name of the described commodity in described data items;
According to described property value, split rule by described order and draw the indent structure after fractionation.
3. process a device for commercial promotions rule, it is characterized in that, comprising:
Split module, for each order split in regular collection splits rule according to the order preset, the indent structure after obtaining multiple fractionation is split to the indent structure that promotion rule is formed;
Correction verification module, for verifying then output verification result by the verification rule preset to the indent structure after fractionation.
4. device according to claim 3, is characterized in that, described fractionation module also for:
Split rule and promotion rule acquisition data items according to order, described data items comprises mark and the attribute-name of commodity;
Obtain the property value of this attribute-name of the described commodity in described data items;
According to described property value, split rule by described order and draw the indent structure after fractionation.
5. the device according to claim 3 or 4, is characterized in that, also comprises promotion rule module, for receiving and preserving described promotion rule.
6. the device according to claim 3 or 4, is characterized in that, also comprises and splits list of rules module, splits rule for receiving order, and preserves described order fractionation rule.
7. the device according to claim 3 or 4, is characterized in that, also comprises verification list of rules module, for receiving and preserve described verification rule.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410710564.4A CN104408646A (en) | 2014-11-28 | 2014-11-28 | Method and device for promotion rule of disposable commodity |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410710564.4A CN104408646A (en) | 2014-11-28 | 2014-11-28 | Method and device for promotion rule of disposable commodity |
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| CN104899750A (en) * | 2015-06-02 | 2015-09-09 | 广西中烟工业有限责任公司 | Capital clearing management system and method for multi-merchant business platform |
| CN106056425A (en) * | 2016-05-24 | 2016-10-26 | 北京京东尚科信息技术有限公司 | Order data processing method and processing device |
| CN107451833A (en) * | 2016-05-30 | 2017-12-08 | 北京京东尚科信息技术有限公司 | The processing method and processing unit of order data |
| CN110019214A (en) * | 2017-12-04 | 2019-07-16 | 北京京东尚科信息技术有限公司 | The method and apparatus that data split result is verified |
| CN110298710A (en) * | 2019-07-12 | 2019-10-01 | 杭州美巴科技有限公司 | Promotion payment time limitation, which adds, gives system |
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| CN111861558A (en) * | 2020-07-17 | 2020-10-30 | 上海伯俊软件科技有限公司 | Order sales promotion engine |
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