CN104574127A - Innovative marketing platform - Google Patents
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- CN104574127A CN104574127A CN201310495461.6A CN201310495461A CN104574127A CN 104574127 A CN104574127 A CN 104574127A CN 201310495461 A CN201310495461 A CN 201310495461A CN 104574127 A CN104574127 A CN 104574127A
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Abstract
The invention provides an innovative marketing platform which comprises an online exhibition and transaction platform, an offline exhibition and transaction platform, a basic database and a service supporting system. The basic database is used for storing all kinds of collected massive basic information; the service supporting system comprises a transaction matchmaking system, and the transaction matchmaking system is used for analyzing requirements of clients in different regions and industries with the basic information stored in the basic database as a data source on the basis of an automatic transaction matchmaking model so as to develop products meeting the requirements of the clients and marketing channel information and to perform automatic matching of supply chains. The innovative marketing platform can intelligently develop the products meeting the requirements of the clients and the marketing channel information and perform automatic matching of the supply chains, so that an enterprise can promote products in a targeted manner and the marketing capacity of the enterprise is improved.
Description
Technical field
The invention belongs to electronic information technical field, be specifically related to a kind of innovative marketing platform.
Background technology
Medium-sized and small enterprises are small medium S&T enterprises particularly, and being the group of enterprises of most innovation vigor, is the fresh combatants of technological innovation.But the medium-sized and small enterprises mean lifetime of current China is shorter, only 2.9 years old, according to Ministry of Industry and Information in 2010 statistics, in every 100 medium-sized and small enterprises, can survive 3 years less than 10, can 5-year Survival less than 3.Medium-sized and small enterprises life-span short main cause is: both lacked client and also lacked the ability and means of exploiting market, namely marketing ability is not high, and such as, the best customers of its product produced cannot be known in enterprise, is difficult to reach the object promoting its product targetedly.
Summary of the invention
For the defect that prior art exists, the invention provides a kind of innovative marketing platform, intelligence can excavate out the product and marketing channel information that meet customer demand, and carry out supply chain robotization coupling, make enterprise promote its product targetedly, thus improve the marketing ability of enterprise.
The technical solution used in the present invention is as follows:
The invention provides a kind of innovative marketing platform, comprising: line is shown transaction platform, offline exhibition transaction platform, basic database and business support system four levels;
Wherein, described basic database, for storing collected all kinds of magnanimity Back ground Informations, specifically comprises: supplier information memory module, distributor's information storage module, customer information memory module, product information memory module, historical transactional information memory module and industrial zone information storage module;
Described business support system comprises transaction and takes the photograph assembly system; Wherein, described transaction take the photograph assembly system for: using the Back ground Information of described basic data library storage as data source, the customer demand of model analysis zones of different and industry is brought together based on automated transaction, excavate out the product and marketing channel information that meet described customer demand, and carry out supply chain robotization coupling;
Described offline exhibition transaction platform comprises network for distributed sales and display and demonstration module; By described network for distributed sales, the product excavated by described business support system is pushed to client by described marketing channel;
Described line is shown transaction platform is used for issuing Transaction Information.
Preferably, described business support system also comprises business information system(BIS);
Described business information system(BIS) comprises data acquisition module, analysis module and presents module;
Described data acquisition module, for obtaining original business intelligence information, is specially: utilize crawler system to crawl relevant bid, procurement information and channel, product information from internet, and, the relevant information of Third party system is obtained by data-interface;
Described analysis module is used for analyzing described original business intelligence information according to business demand, obtains analysis result;
The described module that presents is for presenting described analysis result with form, Data View, diagrammatic form.
Preferably, also comprise: subject data base; Described subject data base is for storing subject data, and this subject data is: the data of described basic data library storage arrange by theme, gather after the data that obtain.
Preferably, the service module of described innovative marketing Platform integration third-party institution line upper mounting plate and content-data.
Beneficial effect of the present invention is as follows:
(1) intelligence can excavate out the product and marketing channel information that meet customer demand, and carry out supply chain robotization coupling, make enterprise promote its product targetedly, thus improve the marketing ability of enterprise.
(2) set up subject data base, be convenient to the excavation of information and the analysis of information.
Accompanying drawing explanation
Fig. 1 is the structural representation of innovative marketing platform provided by the invention.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in detail:
As shown in Figure 1, the invention provides a kind of innovative marketing platform, comprising: line is shown transaction platform, offline exhibition transaction platform, basic database and business support system four levels.
(1) basic database
Larger difference is all there is from the data message type in different pieces of information source and quality, therefore different strategies is taked to carry out data processing, as: the process such as data examination & verification, cleaning, conversion, the data importing basic database after process, and divide according to classification.Wherein, data processing, refers to and utilizes ETL instrument, process data, builds data center.Contain Data Integration, theme processing, sharing distribution; Data Integration refers to: utilize ETL instrument, according to the quality of data rule of definition, integrates, basis of formation database to data.Mainly comprise: (1) data examination & verification assessment: definition quality of data rule, filters out the data not meeting rule, enter manual examination and verification flow process.Audit the data do not passed through again import after amendment or directly abandon.(2) Data Integration daily record: check Data Integration (by definition rule) daily record.(3) management and running of integration process.
Basic database, for storing collected all kinds of magnanimity Back ground Informations, specifically comprises: supplier information memory module, distributor's information storage module, customer information memory module, product information memory module, historical transactional information memory module and industrial zone information storage module.
Further, also comprise: subject data base; Described subject data base is for storing subject data, and this subject data is: the data of described basic data library storage arrange by theme, gather after the data that obtain.Basic data is integrated, changes formation subject data base, be convenient to the excavation of information and the analysis of information.In addition, the data module that subject data base is formed, enters sharing distribution storehouse, supports the application such as query analysis, data sharing, distribution subscription.
(2) business support system
Business support system should meet the requirement of user, as stable, reliable, practical.Man-machine interface is friendly, and export, input conveniently, chart generates attractive in appearance flexibly, retrieval, inquiry simple and fast.
Specifically comprise transaction and take the photograph assembly system; Wherein, described transaction take the photograph assembly system for: using the Back ground Information of described basic data library storage as data source, the customer demand of model analysis zones of different and industry is brought together based on automated transaction, excavate out the product and marketing channel information that meet described customer demand, and carry out supply chain robotization coupling.Transaction is taken the photograph assembly system and is specifically comprised with lower module:
(1) supplier management module
There is following functions:
the typing of supplier information and batch importing/export function;
supplier contact management;
the inquiry of supplier information: according to critical field attribute retrieval suppliers such as vendor name, area, category, Industry-oriented, registered capitals;
the product can inquiring about its distribution based on supplier and the service provided;
its historical transaction record can be inquired about based on supplier.
(2) product administration module
There is following functions:
the typing of product information and batch importing/export function;
the inquiry of product information: according to critical field attribute and keyword retrieval products such as name of product, category, Industry-orienteds;
can Query supplier information based on product;
its historical transaction record can be inquired about based on product.
(3) distributor's administration module
There is following functions:
the typing of distributor's information and batch importing/export function;
distributor contact management;
the inquiry of distributor's information: according to critical field attribute retrieval distributors such as distributor's title, area, category, Industry-oriented, agent relation, registered capitals;
product and the supplier information of agent relation can be had with it by Query based on distributor;
can query history transaction record and relation client based on distributor.
(4) customer management module
There is following functions:
the typing of customer information and batch importing/export function;
customer contact manages;
the inquiry of customer information: according to critical field attribute retrieval distributors such as customer name, area, place industry, mechanical properties;
product and the supplier information of relation between supply and demand can be had with it by Query based on client;
can query history transaction record and relation client based on client.
(5) historical trading administration module
There is following functions:
the typing of Transaction Information and batch importing/export function;
the inquiry of historical transactional information: according to critical field attribute retrievals such as supplier, client, product, turnovers;
based on historical transactional information can the relevant supplier of Query, product, distributor's information.
(6) supply chain automatic adaptation module
There is following functions:
Supply chain automatic adaptation refers to any one key element by determining in supplier, product, distributor or client, and automatic adaptation forward or backwards goes out potential supply chain relationship.
determine supplier, can product be retrieved, and automatic adaptation is existing and potential distributor's information, and point to target customer
determine product, can Fan Tui supplier, and towards target customer; Based target client is counter pushes away distributor, is formed and sells link;
determine target customer, can its product that may have a mind of opposite adaptation, and have the distributor of Channel Relationship with this target customer, based on product retrieval supplier and distributor;
determine distributor, its target customer having marketing channel can be identified, and based on the adaptive possibility of client
The product had a mind and supplier.
(7) relational network analysis module
There is following functions:
the typing of mechanism's relation and batch importing/export function;
the typing of contact relationship and batch importing/export function;
the affiliate of supplier, distributor, client three class mechanism identifies and management;
the contact relational network identification of supplier, distributor, client three class mechanism and management.
Business support system also comprises business information system(BIS);
Wherein, business information system(BIS) for carrying out the gathering of information resources, and launches to excavate and analyze on this basis, accelerates to find produced problem in the profound demand of enterprise and industry development, for individualities of enterprisesization service provides support.
Specifically comprise data acquisition module, analysis module and present module;
Data acquisition module, for obtaining original business intelligence information, is specially: utilize crawler system to crawl relevant bid, procurement information and channel, product information from internet, and, the relevant information of Third party system is obtained by data-interface;
Analysis module is used for analyzing described original business intelligence information according to business demand, obtains analysis result;
Present module for presenting described analysis result with form, Data View, diagrammatic form.
(3) offline exhibition transaction platform
Offline exhibition transaction platform comprises network for distributed sales and display and demonstration module; By network for distributed sales, the product excavated by business support system is pushed to client by marketing channel.Concrete, network for distributed sales can be by: combine the physical network that soft friendship national affiliate network (comprising supplier, distributor, client), specialized industrial zone, association and the tissue construction such as alliance, scientific research institutions cover field, the whole city, and in zones of different for different industries tissue with hold that channel docks, supply and demand docking activity.
(4) transaction platform shown by line
Line is shown transaction platform is used for issuing Transaction Information, such as, on platform, issue Transaction Information voluntarily by transaction agent, or, from third party database, website, media automatic capturing and polymerization pertinent transaction information, and issue.Line being shown transaction platform is the comprehensive platform of the sub-platform such as store, specialized industrial zone on polymerization product type selecting, enterprise's Yellow Page, procurement platform, line, is that enterprise product marketing, popularization and transaction provide service based on internet.
Innovative marketing platform provided by the invention, has the following advantages:
(1) intelligence can excavate out the product and marketing channel information that meet customer demand, and carry out supply chain robotization coupling, make enterprise promote its product targetedly, thus improve the marketing ability of enterprise.
(2) set up subject data base, be convenient to the excavation of information and the analysis of information.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should look protection scope of the present invention.
Claims (4)
1. an innovative marketing platform, is characterized in that, comprising: line is shown transaction platform, offline exhibition transaction platform, basic database and business support system four levels;
Wherein, described basic database, for storing collected all kinds of magnanimity Back ground Informations, specifically comprises: supplier information memory module, distributor's information storage module, customer information memory module, product information memory module, historical transactional information memory module and industrial zone information storage module;
Described business support system comprises transaction and takes the photograph assembly system; Wherein, described transaction take the photograph assembly system for: using the Back ground Information of described basic data library storage as data source, the customer demand of model analysis zones of different and industry is brought together based on automated transaction, excavate out the product and marketing channel information that meet described customer demand, and carry out supply chain robotization coupling;
Described offline exhibition transaction platform comprises network for distributed sales and display and demonstration module; By described network for distributed sales, the product excavated by described business support system is pushed to client by described marketing channel;
Described line is shown transaction platform is used for issuing Transaction Information.
2. innovative marketing platform according to claim 1, is characterized in that, described business support system also comprises business information system(BIS);
Described business information system(BIS) comprises data acquisition module, analysis module and presents module;
Described data acquisition module, for obtaining original business intelligence information, is specially: utilize crawler system to crawl relevant bid, procurement information and channel, product information from internet, and, the relevant information of Third party system is obtained by data-interface;
Described analysis module is used for analyzing described original business intelligence information according to business demand, obtains analysis result;
The described module that presents is for presenting described analysis result with form, Data View, diagrammatic form.
3. innovative marketing platform according to claim 1, is characterized in that, also comprise: subject data base; Described subject data base is for storing subject data, and this subject data is: the data of described basic data library storage arrange by theme, gather after the data that obtain.
4. innovative marketing platform according to claim 1, is characterized in that, the service module of described innovative marketing Platform integration third-party institution line upper mounting plate and content-data.
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Cited By (18)
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| CN105184629A (en) * | 2015-08-28 | 2015-12-23 | 苏州市千尺浪信息技术服务有限公司 | Inventory management platform |
| CN105243515A (en) * | 2015-11-09 | 2016-01-13 | 浙江中之杰软件技术有限公司 | Enterprise condition management system |
| CN107122125A (en) * | 2016-02-25 | 2017-09-01 | 阿里巴巴集团控股有限公司 | A kind of data processing method and system |
| CN107171941A (en) * | 2017-06-01 | 2017-09-15 | 来三斤（厦门）网络科技有限公司 | A kind of internet supply platform chain shared with social patterns, method and apparatus |
| CN108038216A (en) * | 2017-12-22 | 2018-05-15 | 联想(北京)有限公司 | Information processing method, device and server cluster |
| CN108256912A (en) * | 2018-01-15 | 2018-07-06 | 苏州索及信息技术有限公司 | Nonstandard parts precision marketing system based on hierarchical modeling |
| CN108876085A (en) * | 2018-04-12 | 2018-11-23 | 合肥天源迪科信息技术有限公司 | A kind of enterprise marketing support platform Internet-based |
| WO2019010984A1 (en) * | 2017-07-14 | 2019-01-17 | 陈璐 | Marketing channel sharing platform system and operation method |
| CN109345339A (en) * | 2018-09-17 | 2019-02-15 | 贺绍鹏 | " net electricity "-power industry vertical industry chain integration transaction service system and method |
| CN109783038A (en) * | 2017-11-10 | 2019-05-21 | 阿里巴巴集团控股有限公司 | Method for exhibiting data and device |
| CN109816457A (en) * | 2019-02-26 | 2019-05-28 | 江苏品德网络科技有限公司 | A kind of marketing platform management method |
| CN109902215A (en) * | 2019-02-28 | 2019-06-18 | 深圳市天宗元科技有限公司 | A kind of method and system of deals match |
| CN110033326A (en) * | 2019-04-12 | 2019-07-19 | 湖北风口网络科技有限公司 | A kind of enterprise network marketing platform |
| CN110363586A (en) * | 2019-07-03 | 2019-10-22 | 哈尔滨工业大学（威海） | A kind of man-machine interactive system and its data processing method towards intelligence analysis |
| CN110619509A (en) * | 2019-09-21 | 2019-12-27 | 福州聚信网络技术有限公司 | User recommending method and business system based on distribution system |
| CN110766497A (en) * | 2018-07-27 | 2020-02-07 | 北京京东尚科信息技术有限公司 | Trading method, platform, system and computer readable storage medium |
| CN112734493A (en) * | 2021-01-18 | 2021-04-30 | 科技谷（厦门）信息技术有限公司 | Industry monitoring analysis platform |
| CN113706286A (en) * | 2021-07-23 | 2021-11-26 | 湖南三湘银行股份有限公司 | Deposit operation system and method for user-defined deposit mode |
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| CN105184629A (en) * | 2015-08-28 | 2015-12-23 | 苏州市千尺浪信息技术服务有限公司 | Inventory management platform |
| CN105243515A (en) * | 2015-11-09 | 2016-01-13 | 浙江中之杰软件技术有限公司 | Enterprise condition management system |
| CN107122125A (en) * | 2016-02-25 | 2017-09-01 | 阿里巴巴集团控股有限公司 | A kind of data processing method and system |
| CN107122125B (en) * | 2016-02-25 | 2020-06-23 | 阿里巴巴集团控股有限公司 | Data processing method and system |
| CN107171941A (en) * | 2017-06-01 | 2017-09-15 | 来三斤（厦门）网络科技有限公司 | A kind of internet supply platform chain shared with social patterns, method and apparatus |
| WO2019010984A1 (en) * | 2017-07-14 | 2019-01-17 | 陈璐 | Marketing channel sharing platform system and operation method |
| CN109783038B (en) * | 2017-11-10 | 2022-06-28 | 阿里巴巴集团控股有限公司 | Data display method and device |
| CN109783038A (en) * | 2017-11-10 | 2019-05-21 | 阿里巴巴集团控股有限公司 | Method for exhibiting data and device |
| CN108038216A (en) * | 2017-12-22 | 2018-05-15 | 联想(北京)有限公司 | Information processing method, device and server cluster |
| CN108256912A (en) * | 2018-01-15 | 2018-07-06 | 苏州索及信息技术有限公司 | Nonstandard parts precision marketing system based on hierarchical modeling |
| CN108876085A (en) * | 2018-04-12 | 2018-11-23 | 合肥天源迪科信息技术有限公司 | A kind of enterprise marketing support platform Internet-based |
| CN110766497A (en) * | 2018-07-27 | 2020-02-07 | 北京京东尚科信息技术有限公司 | Trading method, platform, system and computer readable storage medium |
| CN109345339B (en) * | 2018-09-17 | 2021-08-13 | 贺绍鹏 | Vertical industrial chain integrated transaction service system in power industry |
| CN109345339A (en) * | 2018-09-17 | 2019-02-15 | 贺绍鹏 | " net electricity "-power industry vertical industry chain integration transaction service system and method |
| CN109816457A (en) * | 2019-02-26 | 2019-05-28 | 江苏品德网络科技有限公司 | A kind of marketing platform management method |
| CN109902215A (en) * | 2019-02-28 | 2019-06-18 | 深圳市天宗元科技有限公司 | A kind of method and system of deals match |
| CN110033326A (en) * | 2019-04-12 | 2019-07-19 | 湖北风口网络科技有限公司 | A kind of enterprise network marketing platform |
| CN110363586A (en) * | 2019-07-03 | 2019-10-22 | 哈尔滨工业大学（威海） | A kind of man-machine interactive system and its data processing method towards intelligence analysis |
| CN110619509A (en) * | 2019-09-21 | 2019-12-27 | 福州聚信网络技术有限公司 | User recommending method and business system based on distribution system |
| CN112734493A (en) * | 2021-01-18 | 2021-04-30 | 科技谷（厦门）信息技术有限公司 | Industry monitoring analysis platform |
| CN113706286A (en) * | 2021-07-23 | 2021-11-26 | 湖南三湘银行股份有限公司 | Deposit operation system and method for user-defined deposit mode |
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