CN104574127B - innovative marketing platform - Google Patents
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- CN104574127B CN104574127B CN201310495461.6A CN201310495461A CN104574127B CN 104574127 B CN104574127 B CN 104574127B CN 201310495461 A CN201310495461 A CN 201310495461A CN 104574127 B CN104574127 B CN 104574127B
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Abstract
The present invention provides a kind of innovative marketing platform, including：Four transaction platform, offline exhibition transaction platform, basic database and business support system levels are shown on line；Basic database is used to store collected all kinds of magnanimity basic informations；The business support system includes transaction and takes the photograph collaboration system；Wherein, the transaction is taken the photograph collaboration system and is used for：Using the basic information of the basic data library storage as data source, the customer demand of model analysis different zones and industry is brought together based on automated transaction, excavate out the product for meeting the customer demand and marketing channel information, and carry out supply chain automation matching.Innovative marketing platform provided by the invention can intelligently excavate out the product for meeting customer demand and marketing channel information, and carry out supply chain automation matching, enterprise be made targetedly to promote its product, so as to improve the marketing ability of enterprise.
Description
Technical field
The invention belongs to electronic information technical fields, and in particular to a kind of innovative marketing platform.
Background technology
Medium-sized and small enterprises particularly small medium S＆T enterprises are the groups of enterprises for most innovating vigor, are the lifes of technological innovation
Power army.However, the medium-sized and small enterprises average life span in China is shorter at present, only 2.9 years old, counted according to Ministry of Industry and Information in 2010, in every 100
In small enterprise, can survive 3 years less than 10, can 5-year Survival less than 3.The main reason for medium-sized and small enterprises short life is：Both
Lack client and also lack the ability and means exploited market, is i.e. marketing ability is not high, for example, what it was produced can not be known in enterprise
The best customers of product, it is difficult to achieve the purpose that targetedly to promote its product.
Invention content
In view of the defects existing in the prior art, the present invention provides a kind of innovative marketing platform, can intelligently excavate out and meet
The product of customer demand and marketing channel information, and supply chain automation matching is carried out, enterprise is made targetedly to promote its product,
So as to improve the marketing ability of enterprise.
The technical solution adopted by the present invention is as follows：
The present invention provides a kind of innovative marketing platform, including：Transaction platform, offline exhibition transaction platform, base are shown on line
Four levels of plinth database and business support system；
Wherein, the basic database is used to store collected all kinds of magnanimity basic informations, specifically includes：Supplier believes
Cease memory module, distributor's information storage module, customer information memory module, product information memory module, historical transactional information
Memory module and industrial zone information storage module；
The business support system includes transaction and takes the photograph collaboration system；Wherein, the transaction is taken the photograph collaboration system and is used for：With the basis
The basic information of database purchase brings the client of model analysis different zones and industry together based on automated transaction as data source
Demand excavates out the product for meeting the customer demand and marketing channel information, and carries out supply chain automation matching；
The offline exhibition transaction platform includes network for distributed sales and display and demonstration module；By the network for distributed sales, by institute
It states the product that business support system is excavated and client is pushed to by the marketing channel；
Transaction platform is shown on the line for issuing Transaction Information.
Preferably, the business support system further includes business information system(BIS)；
The business information system(BIS) includes data acquisition module, analysis module and module is presented；
The data acquisition module is for obtaining original business intelligence information, specially：Using crawler system from internet
Crawl relevant bidding, procurement information and channel, product information and, pass through data-interface obtain third party system phase
Close information；
The analysis module is used to analyze the original business intelligence information according to business demand, obtains analysis result；
The presentation module is used to that the analysis result to be presented with report, Data View, diagrammatic form.
Preferably, it further includes：Subject data base；For storing subject data, which is the subject data base：
The data of the basic data library storage arrange by theme, summarize after obtained data.
Preferably, the service module and content-data of the innovative marketing Platform integration third-party institution line upper mounting plate.
Beneficial effects of the present invention are as follows：
(1) it can intelligently excavate out and meet the product of customer demand and marketing channel information, and carry out supply chain automation
Matching, makes enterprise targetedly promote its product, so as to improve the marketing ability of enterprise.
(2) subject data base is established, convenient for the excavation of information and the analysis of information.
Description of the drawings
Fig. 1 is the structure diagram of innovative marketing platform provided by the invention.
Specific embodiment
Below in conjunction with attached drawing, the present invention is described in detail：
As shown in Figure 1, the present invention provides a kind of innovative marketing platform, including：Show that transaction platform, offline exhibition are handed on line
Easy four platform, basic database and business support system levels.
(1) basic database
Data information type and quality from different data sources take different strategies all there are larger difference
Data processing is carried out, such as：The processing such as data audit, cleaning, conversion, data that treated import basic database, and according to class
It is not divided.Wherein, data processing refers to, using ETL tools, handle data, builds data center.Contain number
According to integration, theme processing, sharing distribution；Data Integration refers to：Using ETL tools, according to the quality of data rule of definition, to data
It is integrated, builds basic database.Mainly include：(1) data audit assessment：Quality of data rule is defined, filters out and is not inconsistent
Data normally, into manual examination and verification flow.Audit not by data it is modified after again import or directly abandon.(2)
Data Integration daily record：Check Data Integration (regular by definition) daily record.(3) management and running of integration process.
Basic database is used to store collected all kinds of magnanimity basic informations, specifically includes：Supplier information stores mould
Block, distributor's information storage module, customer information memory module, product information memory module, historical transactional information memory module
With industrial zone information storage module.
Further, it further includes：Subject data base；The subject data base is for storing subject data, the subject data
For：The data of the basic data library storage arrange by theme, summarize after obtained data.Basic data is integrated, is turned
It changes to form subject data base, convenient for the excavation of information and the analysis of information.In addition, the data module that subject data base is formed, into
Enter sharing distribution library, the applications such as support query analysis, data sharing, distribution subscription.
(2) business support system
Business support system should meet the requirement of user, such as stablize, is reliable, is practical.Man-machine interface is friendly, output, input
Convenient, chart generation is flexibly beautiful, retrieve, inquire it is simple and fast.
It specifically includes transaction and takes the photograph collaboration system；Wherein, the transaction is taken the photograph collaboration system and is used for：With the basic data library storage
Basic information is brought together the customer demand of model analysis different zones and industry based on automated transaction, excavated out as data source
Meet the product of the customer demand and marketing channel information, and carry out supply chain automation matching.It is specific that collaboration system is taken the photograph in transaction
Including with lower module：
(1) supplier management module
It is with the following functions：
The typing of supplier information and batch importing/export function；
Supplier contact management；
The inquiry of supplier information：According to keywords such as vendor name, area, category, Industry-oriented, registered capitals
Section attribute retrieval supplier；
The service that can be inquired the product of its distribution based on supplier and provide；
Its historical transaction record can be inquired based on supplier.
(2) product administration module
It is with the following functions：
The typing of product information and batch importing/export function；
The inquiry of product information：According to the critical fielies such as name of product, category, Industry-oriented attribute and keyword retrieval
Product；
It being capable of Query supplier information based on product；
Its historical transaction record can be inquired based on product.
(3) distributor's management module
It is with the following functions：
The typing of distributor's information and batch importing/export function；
Distributor contact management；
The inquiry of distributor's information：According to distributor's title, area, category, Industry-oriented, agent relation, registration money
The critical fielies attribute retrieval distributor such as gold；
Based on distributor can Query have with it the product and supplier information of agent relation；
It being capable of query history transaction record and relationship client based on distributor.
(4) customer management module
It is with the following functions：
The typing of customer information and batch importing/export function；
Customer contact management；
The inquiry of customer information：It is examined according to critical fielies attributes such as customer name, area, place industry, mechanical properties
Rope distributor；
Based on client can Query have with it the product and supplier information of relation between supply and demand；
It being capable of query history transaction record and relationship client based on client.
(5) historical trading management module
It is with the following functions：
The typing of Transaction Information and batch importing/export function；
The inquiry of historical transactional information：According to the critical fielies attribute retrieval such as supplier, client, product, turnover；
It being capable of the relevant supplier of Query, product, distributor's information based on historical transactional information.
(6) supply chain automatic adaptation module
It is with the following functions：
Supply chain automatic adaptation refers to by determining any one element in supplier, product, distributor or client, just
To or reversed automatic adaptation go out potential supply chain relationship.
Determine supplier, can retrieve product, and automatic adaptation have with potential distributor's information, and be directed toward target visitor
Family
Determine product, can Fan Tui suppliers and towards target customer；Distributor is pushed away based on target customer is counter,
Form sale link；
It determines target customer, its product that may have intention of opposite adaptation and can have channel with the target customer
The distributor of relationship, based on product retrieval supplier and distributor；
It determines distributor, can identify that it has the target customer of marketing channel, and may based on client's adaptation
The product having intention and supplier.
(7) relational network analysis module
It is with the following functions：
The typing of mechanism relationship and batch importing/export function；
The typing of contact relationship and batch importing/export function；
Supplier, the affiliate's identification and management of distributor, client's three classes mechanism；
Supplier, the identification of contact relational network and management of distributor, client's three classes mechanism.
Business support system further includes business information system(BIS)；
Wherein, business information system(BIS) is used to carry out the aggregation of information resources, and expansion is excavated and analyzed on this basis, is added
It is fast to find the problem in enterprise's profound level demand and industry development, provide support for individualities of enterprises service.
It specifically includes data acquisition module, analysis module and module is presented；
Data acquisition module is for obtaining original business intelligence information, specially：It is crawled using crawler system from internet
Relevant bidding, procurement information and channel, product information and, pass through the related letter that data-interface obtains third party system
Breath；
Analysis module is used to analyze the original business intelligence information according to business demand, obtains analysis result；
Module is presented to be used to that the analysis result to be presented with report, Data View, diagrammatic form.
(3) offline exhibition transaction platform
Offline exhibition transaction platform includes network for distributed sales and display and demonstration module；By network for distributed sales, by business support system
The excavated product of system is pushed to client by marketing channel.Specifically, network for distributed sales can be：Combine the whole nation cooperation of soft friendship institute
The tissue constructions such as partner network (including supplier, distributor, client), specialized industrial zone, association and alliance, scientific research institutions
The physical network of the whole city is covered, and for different industries tissue and channel docking, supply and demand docking activity are held in different zones.
(4) transaction platform is shown on line
Show that transaction platform for issuing Transaction Information, is merchandised for example, voluntarily being issued on platform by transaction agent on line
Information, alternatively, being captured automatically from third party database, website, media and polymerizeing pertinent transaction information, and issue.It is shown on line
Transaction platform is polymerization product type selecting, enterprise's Yellow Page, procurement platform, the sub-platforms such as store, specialized industrial zone is comprehensive on line
Mild-natured is closed, is that enterprise product marketing, popularization and transaction provide service based on internet.
Innovative marketing platform provided by the invention, has the following advantages：
(1) it can intelligently excavate out and meet the product of customer demand and marketing channel information, and carry out supply chain automation
Matching, makes enterprise targetedly promote its product, so as to improve the marketing ability of enterprise.
(2) subject data base is established, convenient for the excavation of information and the analysis of information.
The above is only the preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications also should
Depending on protection scope of the present invention.
Claims (4)
1. a kind of innovative marketing platform, which is characterized in that including：Transaction platform, offline exhibition transaction platform, basis are shown on line
Four levels of database and business support system；
Data information type and quality from different data sources take different strategies into line number there are larger difference
According to processing, including：Data audit, cleaning, conversion process, data that treated import basic database, and are carried out according to classification
It divides；Wherein, data processing refers to, using ETL tools, handle data, builds data center, it is whole to contain data
It closes, theme is processed, sharing distribution；Data Integration refers to：Using ETL tools, according to the quality of data rule of definition, data are carried out
It integrates, builds basic database；Mainly include：(1) data audit assessment：Quality of data rule is defined, filters out and does not meet rule
Data then, into manual examination and verification flow；Audit not by data it is modified after again import or directly abandon；(2) data
Integrate daily record：Check Data Integration daily record；(3) management and running of integration process；
Wherein, the basic database is used to store collected all kinds of magnanimity basic informations, specifically includes：Supplier information is deposited
Store up module, distributor's information storage module, customer information memory module, product information memory module, historical transactional information storage
Module and industrial zone information storage module；
The business support system includes trade match system；Wherein, the trade match system is used for：With the basic data
As data source, the client for being brought together model analysis different zones and industry based on automated transaction is needed the basic information of library storage
It asks, excavates out the product for meeting the customer demand and marketing channel information, and carry out supply chain automation matching；
Trade match system is specifically included with lower module：
(1) supplier management module
It is with the following functions：
The typing of supplier information and batch importing/export function；
Supplier contact management；
The inquiry of supplier information：According to vendor name, area, category, Industry-oriented, registered capital critical field attribute
Retrieve supplier；
The service that can be inquired the product of its distribution based on supplier and provide；
Its historical transaction record can be inquired based on supplier；
(2) product administration module
It is with the following functions：
The typing of product information and batch importing/export function；
The inquiry of product information：According to name of product, category, Industry-oriented critical field attribute and keyword retrieval product；
It being capable of Query supplier information based on product；
Its historical transaction record can be inquired based on product；
(3) distributor's management module
It is with the following functions：
The typing of distributor's information and batch importing/export function；
Distributor contact management；
The inquiry of distributor's information：It is crucial according to distributor's title, area, category, Industry-oriented, agent relation, registered capital
Field attribute retrieves distributor；
Based on distributor can Query have with it the product and supplier information of agent relation；
It being capable of query history transaction record and relationship client based on distributor；
(4) customer management module
It is with the following functions：
The typing of customer information and batch importing/export function；
Customer contact management；
The inquiry of customer information：According to customer name, area, place industry, mechanical properties critical field attribute retrieval channel
Quotient；
Based on client can Query have with it the product and supplier information of relation between supply and demand；
It being capable of query history transaction record and relationship client based on client；
(5) historical trading management module
It is with the following functions：
The typing of Transaction Information and batch importing/export function；
The inquiry of historical transactional information：According to supplier, client, product, turnover critical field attribute retrieval；
It being capable of the relevant supplier of Query, product, distributor's information based on historical transactional information；
(6) supply chain automatic adaptation module
It is with the following functions：
Supply chain automatic adaptation refers to by determining any one element in supplier, product, distributor or client, it is positive or
Reversed automatic adaptation goes out potential supply chain relationship；
Determine supplier, can retrieve product, and automatic adaptation have with potential distributor's information, and be directed toward target customer；
Determine product, can Fan Tui suppliers and towards target customer；Distributor is pushed away based on target customer is counter, forms pin
Sell link；
It determines target customer, its product that may have intention of opposite adaptation and can have Channel Relationship with the target customer
Distributor, based on product retrieval supplier and distributor；
It determines distributor, can identify that it has the target customer of marketing channel, and the product that may be had intention based on client's adaptation
And supplier；
(7) relational network analysis module
It is with the following functions：
The typing of mechanism relationship and batch importing/export function；
The typing of contact relationship and batch importing/export function；
Supplier, the affiliate's identification and management of distributor, client's three classes mechanism；
Supplier, the identification of contact relational network and management of distributor, client's three classes mechanism；
Business support system further includes business information system(BIS)；
Wherein, business information system(BIS) is used to carry out the aggregation of information resources, and expansion is excavated and analyzed on this basis, accelerates hair
The problem in existing enterprise's profound level demand and industry development, support is provided for individualities of enterprises service；
The offline exhibition transaction platform includes network for distributed sales and display and demonstration module；By the network for distributed sales, by the industry
The product that business support system is excavated is pushed to client by the marketing channel；
Transaction platform is shown on the line for issuing Transaction Information.
2. innovative marketing platform according to claim 1, which is characterized in that the business support system further includes business feelings
Reporting system；
The business information system(BIS) includes data acquisition module, analysis module and module is presented；
The data acquisition module is for obtaining original business intelligence information, specially：It is crawled using crawler system from internet
Relevant bidding, procurement information and channel, product information and, pass through the related letter that data-interface obtains third party system
Breath；
The analysis module is used to analyze the original business intelligence information according to business demand, obtains analysis result；
The presentation module is used to that the analysis result to be presented with report, Data View, diagrammatic form.
3. innovative marketing platform according to claim 1, which is characterized in that further include：Subject data base；The number of topics
According to library for storing subject data, which is：The data of the basic data library storage arrange by theme, summarize after
The data arrived；Basic data is integrated, converts to form subject data base, convenient for the excavation of information and the analysis of information；Separately
Outside, the data module that subject data base is formed, into sharing distribution library, support query analysis, data sharing, distribution subscription are answered
With.
4. innovative marketing platform according to claim 1, which is characterized in that innovative marketing Platform integration third party's machine
The service module and content-data of structure line upper mounting plate.
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| CN104574127B true CN104574127B (en) | 2018-07-06 |
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| CN105243515B (en) * | 2015-11-09 | 2022-01-18 | 浙江中之杰软件技术有限公司 | Enterprise condition management system |
| CN107122125B (en) * | 2016-02-25 | 2020-06-23 | 阿里巴巴集团控股有限公司 | Data processing method and system |
| CN107171941A (en) * | 2017-06-01 | 2017-09-15 | 来三斤（厦门）网络科技有限公司 | A kind of internet supply platform chain shared with social patterns, method and apparatus |
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| CN109783038B (en) * | 2017-11-10 | 2022-06-28 | 阿里巴巴集团控股有限公司 | Data display method and device |
| CN108038216A (en) * | 2017-12-22 | 2018-05-15 | 联想(北京)有限公司 | Information processing method, device and server cluster |
| CN108256912A (en) * | 2018-01-15 | 2018-07-06 | 苏州索及信息技术有限公司 | Nonstandard parts precision marketing system based on hierarchical modeling |
| CN108876085B (en) * | 2018-04-12 | 2020-11-10 | 合肥天源迪科信息技术有限公司 | Enterprise sales supporting platform based on Internet |
| CN110766497A (en) * | 2018-07-27 | 2020-02-07 | 北京京东尚科信息技术有限公司 | Trading method, platform, system and computer readable storage medium |
| CN109345339B (en) * | 2018-09-17 | 2021-08-13 | 贺绍鹏 | Vertical industrial chain integrated transaction service system in power industry |
| CN109816457A (en) * | 2019-02-26 | 2019-05-28 | 江苏品德网络科技有限公司 | A kind of marketing platform management method |
| CN109902215A (en) * | 2019-02-28 | 2019-06-18 | 深圳市天宗元科技有限公司 | A kind of method and system of deals match |
| CN110033326A (en) * | 2019-04-12 | 2019-07-19 | 湖北风口网络科技有限公司 | A kind of enterprise network marketing platform |
| CN110363586A (en) * | 2019-07-03 | 2019-10-22 | 哈尔滨工业大学（威海） | A kind of man-machine interactive system and its data processing method towards intelligence analysis |
| CN110619509A (en) * | 2019-09-21 | 2019-12-27 | 福州聚信网络技术有限公司 | User recommending method and business system based on distribution system |
| CN112734493A (en) * | 2021-01-18 | 2021-04-30 | 科技谷（厦门）信息技术有限公司 | Industry monitoring analysis platform |
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Address after: 6 / F, Haidian Science and technology building, building 689, zone 1, No. 5, Zhongguancun South Street, Haidian District, Beijing 100081 Patentee after: Zhongguancun Science City City brain Co.,Ltd. Address before: 100081, Beijing Haidian District Zhongguancun South Street 3, Haidian science and technology building, 4 floor Patentee before: BEIJING ZHONGHAIJIYUAN DIGITAL TECHNOLOGY DEVELOPMENT Co.,Ltd. |