WO2019010984A1

WO2019010984A1 - Marketing channel sharing platform system and operation method

Info

Publication number: WO2019010984A1
Application number: PCT/CN2018/077098
Authority: WO
Inventors: 陈璐; 陈建青
Original assignee: 陈璐
Priority date: 2017-07-14
Filing date: 2018-02-24
Publication date: 2019-01-17
Also published as: CN107316233A

Abstract

Disclosed in the present invention are a marketing channel sharing platform system and an operation method, forming a mode of operation in which a product supplier and a channel provider establish direct interaction. The system comprises a service unit, and the service unit comprises product supplier modules, channel provider modules, and a database module, the database module comprising a first database of the product supplier modules and a second database of the channel provider modules; the product supplier module may carry out joined cooperation with one or more channel provider modules, and a channel provider module may carry out joined cooperation with one or more product supplier modules; and a product supplier module may distribute one or more pieces of product information. The present invention may solve the existing problem wherein a large number of channel resources are idle or are not properly utilized; the present invention may help good enterprise products to obtain a larger range of promotional applications within a short period of time and with low marketing costs.

Description

Marketing channel sharing platform system and operation method

Technical field

The invention relates to the technical field of e-commerce and e-commerce system, in particular to providing a marketing channel sharing platform system and an operation method.

Background technique

With the development of network information technology, e-commerce has developed rapidly, and many platform models such as B2C, B2B, C2C, and O2O have emerged. Later on this basis, models such as B2G, B2B2C, and P2C have been developed, but these platforms The model has a common feature: by eliminating the intermediate link, the product supplier (seller) and the product purchaser (buyer) directly trade; the business entity of the platform is the product supplier and the product purchaser, the overall business of the platform system The architecture basically includes the product supplier module and the product purchaser module.

For standardized or standardized consumer products or services, direct transactions between buyers and sellers are relatively easy to achieve, and the platforms that have been born and developed include Taobao, Amazon, and JD. For the industrial products and services of enterprise users, some B2B platforms such as Alibaba have adopted the operation mode of direct interaction between buyers and sellers, but they have not been able to harvest a large amount of online transactions.

At present, although e-commerce has been widely used in many fields, the channel marketing of many enterprises has not weakened with the development of e-commerce; on the contrary, with the intensification of competition, some emerging industries, high-tech industries, etc. through traditional channels There is a trend to further strengthen the promotion model. In practice, most corporate buyers tend to rely on long-term suppliers or familiar with customer recommendations, and are more willing to listen to suggestions from face-to-face communication for new technology applications. The existing B2B platform adopts the direct interaction mode between buyers and sellers, ignoring the important role of marketing channel resources in enterprise procurement.

The inventor believes that the direct interaction mode between buyers and sellers who ignore the marketing channel resources is the important reason for the number of registered enterprises in Alibaba and other platforms, but the substantial transaction volume is small. Therefore, exploring and designing an e-commerce operation model that can reflect the important value of marketing channels is of great significance for solving the problem that the existing B2B model seriously ignores the role of channel resources and improves the efficiency of social resource allocation of products and services between enterprises. .

Almost all companies want to sell their products or services as much as possible. Due to their low brand awareness and limited financial strength, small and medium-sized enterprises need the assistance of people with ready-made channel resources in the process of new product promotion. This kind of assistance is not limited to the company's registered staff or direct stakeholders (such as shareholders). As long as someone can and will help the company to sell the products, almost all companies are welcome and willing to pay related business expenses. of. In reality, some small and micro enterprises have domestic and international leading or blank good products, and the market demand is also very urgent. However, due to the lack of suitable marketing personnel or the help of external personnel with channels, it is excellent in cost performance. Products are often not sold or sold very little, making the company both anxious and helpless. On the other hand, some marketers have worked hard to establish stable cooperative relationships with many users, but because of the completion of sales of existing products (such as production equipment), these users are generally not in the short term (such as 2-3 years). Then purchase the same product, so for the sales staff, the channel resources that are hard to open up, if there is no new product sales to keep up, there is the possibility of loss. In order to make full use of existing channel resources, salespeople with ready-made channels are also actively looking for new products or services that can be sold.

Summary of the invention

In view of the problems existing in the prior art, the present invention aims to provide a marketing channel sharing platform system and an operation method, so that product suppliers and channel providers establish direct interaction.

In order to achieve the above object, the technical solution adopted by the present invention is: a marketing channel sharing platform system, which includes a business unit, the business unit includes a product supplier module, a channel provider module, a database module, and the database module includes a product supply. a first database of the square module, a second database of the channel provider module; a product supplier module can be docked with one or more channel provider modules, and one channel provider module can be associated with one or more product provider modules Docking cooperation; a product supplier module can publish one or more product information.

In the above marketing channel sharing platform system, the feature of the business module is that the product supplier module and the channel provider module perform matching or active retrieval selection through the database module.

The above-mentioned marketing channel sharing platform system further includes a service auxiliary module, and the service auxiliary module includes a product supplier recommender module corresponding to the product supplier module and a channel provider recommender module corresponding to the channel provider module. The product supplier recommender module must be approved by the product supplier module, and the channel provider recommender module must be approved by the channel provider module.

A further feature of the service assistance module is that the product supplier module determines, adjusts, or cancels the product supplier recommender module; the channel provider module determines, adjusts, or cancels the channel provider recommender module.

Further, the product supplier module is an individual, a company or an organization, the channel provider module is an individual, a company or an organization, the channel provider recommender module, the product supplier module recommender module is an individual; a company or organization is a product supply The party module and/or the channel provider module; one person is one or more of a channel provider module, a channel provider recommender module, a product supplier recommender module, and a product supplier module.

The operation steps of the operation method of the marketing channel sharing platform system of the present invention are as follows:

Step 1. The product supplier module and the channel provider module register relevant information in the database module of the system;

Step 2: The channel provider module confirms the information with the product supplier module according to the information automatically matched by the database or actively retrieves the information, completes the signing of the cooperation agreement on the Internet, and sets the basic commission;

Step 3: The channel provider module finds a suitable purchaser for the product supplier module and assists in completing the sales of related products;

Step 4: The product supplier module pays the commission to the system operator according to the terms of the agreement signed online;

Step 5: The system operator pays the commission to the channel provider module, the product supplier recommender module, and the channel provider recommender module according to a certain proportion.

The main features of the above methods of operation are:

(1) The first database information of the product supplier module is publicly displayed on the Internet, and the information of the channel provider module, the product supplier recommender module, and the channel provider recommender module is not displayed on the Internet.

(2) The service assistant module participates in the update and maintenance of the related information of the corresponding service module.

(3) Automatic matching and manual search not only support the keyword matching search set by each of the two parties, but also perform fuzzy matching search according to the respective description contents.

(4) The content of the cooperation agreement may also be supplemented in the system according to the wishes of the parties. In addition to the basic commission set by the system, the parties may also increase the additional commission ratio according to the willingness, and the additional commission will not be required to participate in the system. Distribution with other stakeholders.

(5) Distribution of basic commission: The channel provider has the largest proportion, and the system operator and recommender commission ratio are smaller than the channel provider, and are allocated according to a fixed proportion.

(6) The channel provider module contacts the product supplier module according to the information matched by the database module; the product supplier module cannot obtain the contact information of the channel provider according to the information matched by the database module, and can remind the channel provider module; After obtaining the approval of the channel provider module, the channel provider selectively provides contact information.

The above-mentioned marketing channel sharing platform system does not include the product (service) buyer module; the channel provider is not the buyer of the product (service), but only helps the product (service) supplier to find the appropriate user or purchaser.

Another marketing channel sharing platform system does not include a product (service) provider module; the channel provider is not a supplier of products (services), but only helps the product (service) supplier to find a suitable supplier or producer. The system includes a service module, and the service module includes a purchaser module, a channel provider module, and a database module. The database module includes a first database of the purchaser module and a second database of the channel provider module; one buyer module can be combined with one or more The channel provider module performs docking cooperation, one channel provider module can cooperate with one or more buyer modules; one buyer module can issue one or more information; the buyer module and the channel provider module match through the database module Or actively searching for a selection; further comprising a service assistance module, the service assistance module includes a buyer recommender module corresponding to the purchaser module, a channel provider recommender module corresponding to the channel provider module, and a purchaser recommender module through the purchaser module The channel provider recommender module approves through the channel provider module; the buyer module determines, adjusts, or cancels the buyer recommender module; the channel provider module determines, adjusts, or cancels the channel provider recommender module.

The invention has the following beneficial effects: the operation method of the marketing channel sharing platform system of the invention, by establishing a multi-party interest bundling mechanism, allowing the respective participants to fully exert their own advantages and strengths; by mobilizing the enthusiasm of the recommender, letting the recommendation People actively explore excellent sales talents and unique good products to recommend the system of the present invention, thereby generating a greater resource sharing effect. Even if you are a college student or a family member, you only need to know that your familiar relatives or friends have sales promotion ability in a certain field or find that a new company around you has developed a new product that can be applied to a specific field. After obtaining the online confirmation from the parties, there is an opportunity to obtain the referrer's commission income paid by the system operator.

The marketing channel sharing platform system and operation method of the invention is an exploration of the collaborative division of labor in the field of market sales under the background of social division of labor, and is an innovation of the sharing economy model. This sharing mode is not a kind of tangible specific object, such as the sharing of bicycles, umbrellas, etc., but an intangible sharing of specific resources and capabilities.

On one hand, the system of the present invention can solve the problem that the existing large amount of channel resources are idle or not well utilized; on the other hand, it can help enterprises, especially small and medium-sized enterprises, to obtain better products at a lower marketing cost and in a shorter time. Wide-ranging promotion and application; at the same time, it can better make up for the shortcomings of the existing enterprise-oriented e-commerce platform to ignore the role of channel resources. The system of the invention has positive value for accelerating the promotion and application of new products and new technologies, and promoting the technological advancement of the whole society; reducing the marketing cost of the whole society and reducing the difficulty of social entrepreneurship, especially high-level talents with technology and no channels; Entrepreneurship is of great significance.

DRAWINGS

FIG. 1 is a structural diagram of a marketing channel sharing platform according to an embodiment of the present invention.

2 is a flow chart of a method for operating a marketing channel sharing platform according to an embodiment of the present invention.

Detailed ways

In order to facilitate the understanding of those skilled in the art, the present invention will be further described below in conjunction with the embodiments and the accompanying drawings.

On the one hand, small and medium-sized enterprises with good products are actively looking for channel resources, and on the other hand, people with channel resources are trying to find new products. Therefore, the development and design of a marketing channel sharing platform system allows product suppliers and channel owners to establish a direct and interactive operating model, which can effectively solve the dilemma of many existing small and medium-sized enterprises' market expansion and high marketing costs. Accelerate the application of new products and technologies to the society, thus promoting technological progress in the entire society.

Example 1:

As shown in FIG. 1, the marketing channel sharing platform system of the present invention includes a service module and a service auxiliary module. The service module includes a product supplier module A and a channel provider module B. The service assistance module includes a product supplier recommender module C and a channel provider recommender module D. The product supplier recommender module C and the channel provider recommender module D are the subordinate modules of the product supplier module A and the channel provider module B, respectively, and are not the core business modules of the system, and belong to the service auxiliary module. The product supplier module A and the channel provider module B perform matching and retrieval of related information by means of the cloud storage and data analysis system E in the background. The entire system does not include a product (service) buyer module. The system includes PC version, mobile APP application version and third-party platform application version such as WeChat.

The product supplier can be a business, a social organization or an individual; the channel provider can be an individual, or a business or social organization; the recommenders are individuals. A company or organization can be either a product supplier or a channel provider; a person can be either a channel provider or a channel provider recommender, a product supplier recommender, or even a product supplier. .

As shown in FIG. 2, the product supplier performs registration, information release, and update in the page window corresponding to the product supplier module A. The channel provider registers in the page window corresponding to the channel provider module B, and fills in related information. . The main information of the product supplier is publicly displayed on the Internet, and the information of the channel provider and the recommenders of both parties are not publicly displayed on the Internet. When the product supplier performs registration, information release or update search, it may register or confirm a recommender or no recommender; the product supplier recommender registers in the page window corresponding to the product supplier recommender module C. 1. When the channel provider performs registration or information filling or update retrieval, it may register or confirm a recommender or no recommender; the channel provider recommender registers in the page window corresponding to the channel provider recommender module D. 1. The confirmed product supplier recommender can update the product information, etc., or actively retrieve the push information through the product supplier recommender module C; the confirmed channel provider recommender can provide the channel through the channel provider recommender module D Update the information of the party, etc., or actively retrieve the push information.

The product supplier recommender must be recognized by the product supplier, and the channel provider recommender must be approved by the channel provider. Product suppliers and channel providers can change their referrals as needed, or take no referees, and the referees of the parties are not fixed.

A product supplier can publish multiple product information and can cooperate with several channel providers; one channel provider can also cooperate with several product suppliers. A product supplier referrer can recommend several product suppliers; a channel provider recommender can recommend several channel providers.

The product supplier can be a business, or a social organization or an individual; the channel provider can be an individual, or a business or social organization; the referees of both parties are individuals. A company or organization can be either a product supplier or a channel provider; a person can be either a channel provider or a channel provider recommender, a product supplier recommender, or even a product supplier. .

As shown in Figure 2, after the product supplier and the channel provider complete registration and information registration, the system platform pushes relevant information through automatic matching of big data, and can also select appropriate matching objects through keyword manual retrieval. The channel provider actively contacts the appropriate product supplier to confirm 2 according to the information automatically matched by the database or manually retrieved the information. The product supplier cannot actively obtain the contact information of the channel provider according to the information automatically matched by the database or the manual retrieval information, and can only click and remind on the Internet. The channel provider can only provide specific contact information after obtaining the approval of the channel provider.

After the initial communication is confirmed, the product supplier and the channel provider complete the signing of the cooperation agreement on the Internet3. The agreement is automatically generated online, and the content of the agreement must include the distribution of the basic commission and the basic commission. Then, the channel provider and the product supplier conduct in-depth exchanges and negotiations under the online 4. At this time, there is no agreed content for the prior agreement, and the agreement clause 5 is supplemented online, supplementing the terms of the agreement or involving additional commission. Cooperative commission In addition to the basic commission automatically generated by the platform, the parties can increase the additional commission ratio according to their wishes. The additional commission is not required to participate in the distribution of the system platform and other stakeholders. The channel provider finds the right buyer for the product supplier's products, and assists in the completion of related sales 6 and payment services.

After the channel provider assists the product supplier to complete the relevant sales, the product supplier pays the commission 7 to the platform according to the actual payment amount, such as 10% of the basic commission and 5% of the additional commission, which is agreed by the product supplier and the channel provider supplementary agreement. Additional commissions may not be paid to the platform. After receiving the basic commission, the platform will pay the commission to the channel provider, the channel provider recommender and the product supplier recommender in accordance with the agreed ratio. The base commission earned by the channel provider accounted for the largest share of 6%, and the commission share of the channel provider recommender and the product supplier referrer was relatively fixed, both of which were 1%. 2% commission is platform revenue. At this point, the overall transaction process for a business ends.

Example 2:

Another marketing channel sharing platform system does not include a product (service) provider module; the channel provider is not a supplier of products (services), but only helps the product (service) supplier to find a suitable supplier or producer.

The marketing channel sharing platform system of the embodiment includes a service module, and the service module includes a buyer module, a channel provider module, and a database module, and the database module includes a first database of the buyer module and a second database of the channel provider module; The party module can be docked with one or more channel provider modules, one channel provider module can be docked with one or more buyer modules; one buyer module can publish one or more information; the buyer module and channel The provider module performs matching or active retrieval selection through the database module; and further includes a service auxiliary module, where the service assistance module includes a purchaser recommender module corresponding to the purchaser module, and a channel provider recommender module corresponding to the channel provider module; The party recommender module is approved by the buyer module, the channel provider recommender module is approved by the channel provider module; the buyer module determines, adjusts, replaces or cancels the buyer recommender module; the channel provider module determines, adjusts, replaces or cancels Channel provider recommendation Module.

The purchaser module is an individual, a company or an organization, the channel provider is an individual, a company or an organization, the channel provider recommender, the buyer module recommender is an individual; a company or organization is a product purchaser and/or a channel provider; It is one or several of the channel provider module, the channel provider recommender module, the buyer recommender module, and the buyer module.

Example 3:

The marketing channel sharing platform operation mode of this embodiment includes the following steps:

The first database information of the product supplier module is publicly displayed on the network, and the information of the channel provider module, the product supplier recommender module, and the channel provider recommender module is not publicly displayed on the Internet; the service assisting module follows the corresponding business module. Information update and maintenance.

The channel provider module contacts the product supplier module to confirm according to the information matched by the database module;

The product supplier module cannot obtain the contact information of the channel provider according to the information matched by the database module, and can remind the channel provider module; after obtaining the approval of the channel provider module, the channel provider selectively provides the contact method.

The cooperation agreement is supplemented in the system according to the wishes of the parties. In addition to the basic commission set by the system, the parties can also choose to set the additional commission ratio. The additional commission is not involved in the system and other stakeholders. distribution;

In the distribution of the basic commission, the proportion of the channel provider module is greater than the commission ratio of the system operator and the business assistant module, and the basic commission is allocated in a fixed proportion.

The marketing channel sharing platform of the invention can help a large number of enterprises, especially small and medium-sized micro enterprises, to obtain a wider range of promotion and application at a lower cost and in a shorter time, and reduce the marketing cost of the whole society and reduce the difficulty of starting a business. Has important value.

The above embodiments are merely illustrative of the technical idea of the present invention, and the scope of protection of the present invention cannot be limited thereto. Any platform operation mode that incorporates the product purchaser with the channel provider merge design does not exceed the connotation of the present invention; The marketing channel sharing model for products and services is also within the scope of the present invention.

Claims

A marketing channel sharing platform system, characterized in that: the system comprises a business unit, the business unit comprises a product supplier module, a channel provider module, a database module, and the database module comprises a first database of the product supplier module and a channel provider. A second database of modules; a product supplier module capable of interfacing with one or more channel provider modules, one channel provider module capable of interfacing with one or more product supplier modules; a product supplier module capable of publishing One or more product information.
The marketing channel sharing platform system according to claim 1, wherein the product supplier module and the channel provider module perform matching or active retrieval selection through a database module.
The marketing channel sharing platform system according to claim 1 or 2, further comprising a service assisting module, wherein the service assisting module comprises a product supplier recommender module corresponding to the product supplier module, and a channel provider module corresponding to the product provider module The channel provider recommender module; the product supplier recommender module is approved by the product supplier module, and the channel provider recommender module is approved by the channel provider module.
The marketing channel sharing platform system according to claim 3, wherein the product supplier module determines, adjusts, replaces or cancels the product supplier recommender module; the channel provider module determines, adjusts, replaces, or cancels the channel provider recommender module. .
The marketing channel sharing platform system according to claim 3, wherein the product supplier module is an individual, a company or an organization, and the channel provider module is an individual, a company or an organization, a channel provider recommender module, and a product supplier module. The recommender is an individual; one enterprise or organization is a product supplier module and/or a channel provider; one person is one of a channel provider module, a channel provider recommender module, a product supplier recommender module, and a product supplier module. Or several.
A marketing channel sharing platform operation method, characterized in that the method comprises the following steps:

Step 1. The product supplier module and the channel provider module register relevant information in the database module of the system;

Step 2: The channel provider module confirms the information with the product supplier module according to the information automatically matched by the database or actively retrieves the information, completes the signing of the cooperation agreement on the Internet, and sets the basic commission;

Step 3: The channel provider module finds a suitable purchaser for the product supplier module and assists in completing the sales of related products;

Step 4: The product supplier module pays the commission to the system operator according to the terms of the agreement signed online;

Step 5: The system operator pays the commission to the channel provider module, the product supplier recommender module, and the channel provider recommender module according to a certain proportion.
The marketing channel sharing platform operation method according to claim 6, wherein:

The first database information of the product supplier module is publicly displayed on the network, and the information of the channel provider module, the product supplier recommender module, and the channel provider recommender module is not publicly displayed on the Internet; the service assisting module follows the corresponding business module. Information update and maintenance.
The marketing channel sharing platform operation method according to claim 6, wherein:

The channel provider module contacts the product supplier module to confirm according to the information matched by the database module;

The product supplier module cannot obtain the contact information of the channel provider according to the information matched by the database module, and can remind the channel provider module; after obtaining the approval of the channel provider module, the channel provider selectively provides the contact method.
The marketing channel sharing platform operation method according to claim 6, wherein:

The cooperation agreement is supplemented in the system according to the wishes of the parties. In addition to the basic commission set by the system, the parties can also choose to set additional commissions. The additional commission is not involved in the distribution of the system and other stakeholders. ;

In the distribution of the basic commission, the proportion of the channel provider module is greater than the commission ratio of the system operator and the business assistant module, and the basic commission is allocated in a fixed proportion.
A marketing channel sharing platform system, characterized in that: the system comprises a business module, the business module comprises a purchaser module, a channel provider module, a database module, and the database module comprises a first database of the purchaser module and a second module of the channel provider module a database; a buyer module can be docked with one or more channel provider modules, a channel provider module can interface with one or more buyer modules; a buyer module can issue one or more information;

The purchaser module and the channel provider module perform matching or active retrieval selection through the database module;

The service assistance module further includes a purchaser recommender module corresponding to the purchaser module and a channel provider recommender module corresponding to the channel provider module; the buyer recommender module is provided through the approval of the purchaser module. The party recommender module is approved by the channel provider module;

The purchaser module determines, adjusts, replaces or cancels the purchaser recommender module; the channel provider module determines, adjusts, or cancels the channel provider recommender module.