CN104462535A - Push information exhibiting method and device - Google Patents
Push information exhibiting method and device Download PDFInfo
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- CN104462535A CN104462535A CN201410817732.XA CN201410817732A CN104462535A CN 104462535 A CN104462535 A CN 104462535A CN 201410817732 A CN201410817732 A CN 201410817732A CN 104462535 A CN104462535 A CN 104462535A
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- pushed information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The embodiment of the invention discloses a push information exhibiting method and device. The method can comprise the steps that preset first push information and prompt information corresponding to the first push information are exhibited on a screen of an electronic device, and target operational motions are regulated in the prompt information; in the process for exhibiting the first push information, whether a user inputs operational motions is detected; under the situation that the user inputs the operational motions is detected, whether the operational motions input by the user are matched with the target operational motions is judged; under the situation that the operational motions input by the user are matched with the target operational motions is detected, the first push information is stopped being exhibited. The technical scheme of the push information exhibiting method and device is not pure information exhibition, and the mechanism for user interaction is also added; in this way, when the user sees the browsed push information again, the exhibition of the push information can be stopped, and an information push platform can have more opportunities to exhibit other push information.
Description
Technical field
The present invention relates to internet arena, particularly a kind of pushed information methods of exhibiting and device.
Background technology
Along with the development of internet and business intelligence, information pushing has become a technology be of wide application.Various information can be showed user with the form of picture or video by information push platform, and user therefrom can obtain the information useful to oneself.Due in the prior art, information push platform to simple to user's exhibition information, can only can not determine whether user watches this information.Therefore, in some cases, information push platform can repeatedly show same information to user, to ensure that user can browse to this information.But, after user this information browsed, constantly again repeat to show to user, the chance that information push platform shows out of Memory can be wasted on the one hand, on the other hand, also can cause the dislike of user.
Such as, the most typical application-advertisement of information pushing, increasing enterprise carries out advertising by internet now, and advertisement, according to the needs of enterprise, is presented to user by network with the form of picture or video by each web advertisement platform.But in the prior art, web advertisement platform, when representing an advertisement to user, just owing to can only realize simple advertising display, can not determine whether user has seen this advertisement.Therefore, when user opens the webpage or viewing video that insert this advertisement, this advertisement all wants complete displaying one time.The situation of this advertisement has been seen, this exhibition method, from the angle of web advertisement platform user, waste the chance that other advertisements thrown in by web advertisement platform, from the angle of user, allow the advertisement that user's viewing is repeatedly identical, easily cause the dislike of user.
Summary of the invention
For solving the problem, the embodiment of the invention discloses a kind of pushed information methods of exhibiting and device.Technical scheme is as follows:
A kind of pushed information methods of exhibiting, can comprise:
Show the first default pushed information and the information corresponding to described first pushed information on the screen of the electronic device, in described information, define object run action;
In the process of showing described first pushed information, detect user and whether have input operational motion;
When detecting that user have input operational motion, judge whether the operational motion that user inputs matches with described object run action;
When the operational motion that user inputs and described object run action match, stop showing described first pushed information.
In the preferred embodiment of the present invention, after described first pushed information is shown in stopping, also comprising: show the second pushed information and the information corresponding to described second pushed information preset.
In the preferred embodiment of the present invention, when the operational motion that user inputs and described object run action match, also comprise: whether inquiry user stops showing described first pushed information; After receiving the confirmation of user, continue to perform the step stopping showing described first pushed information.
In the preferred embodiment of the present invention, described after receiving the confirmation of user, continue to perform the step stopping showing described first pushed information, comprising: after receiving the confirmation operational motion of user, continue to perform the step stopping showing described first pushed information.
In the preferred embodiment of the present invention, when the operational motion that user inputs and described object run action match, the feedback command preset is sent, to make network side according to the number of users of browsed described first pushed information of this feedback command statistics to network side.
A kind of pushed information exhibiting device, can comprise:
Display module, for showing the first default pushed information and the information corresponding to described first pushed information on the screen of the electronic device, defines object run action in described information;
Detection module, in the process of showing described first pushed information, detects user and whether have input operational motion;
Judge module, for when detecting that user have input operational motion, judges whether the operational motion that user inputs matches with described object run action;
Show stopping modular, when matching for the operational motion that input when user and described object run action, described first pushed information of stopping displaying.
In the preferred embodiment of the present invention, described display module also for, stop showing after described first pushed information at displaying stopping modular, show the second pushed information and the information corresponding to described second pushed information preset.
In the preferred embodiment of the present invention, described displaying stopping modular comprises: inquiry submodule and stopping submodule, wherein,
Described inquiry submodule, when matching for the operational motion that inputs when user and described object run action, whether inquiry user stops showing described first pushed information; And after receiving the confirmation of user, trigger and stop submodule stopping showing described first pushed information.
In the preferred embodiment of the present invention, described inquiry submodule specifically for, when operational motion and the described object run action of user's input match, whether inquiry user stops described first pushed information of displaying; And after receiving the confirmation operational motion of user, trigger and stop submodule stopping showing described first pushed information.
In the preferred embodiment of the present invention, also comprise: feedback command sending module, when matching for the operational motion that inputs when user and described object run action, the feedback command preset is sent, to make network side according to the number of users of browsed described first pushed information of this feedback command statistics to network side.
Technical scheme of the present invention, the first pushed information preset and the information corresponding to described first pushed information are shown on the screen of the electronic device, if user is browsed first pushed information previously, then can when the first pushed information be shown, the operational motion that the object run action inputted and specify in information matches, to stop showing described first pushed information.Compared with prior art, technical scheme of the present invention is not only simple exhibition information, and adds the mechanism with user interaction.Like this, after user sees browsed pushed information again, just can stop the displaying of this pushed information.And concerning information push platform, more chance also can be had to show other pushed information.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the first pushed information methods of exhibiting process flow diagram provided by the invention;
Fig. 2 is the second pushed information methods of exhibiting process flow diagram provided by the invention;
Fig. 3 is the structural representation of the first pushed information exhibiting device provided by the invention;
Fig. 4 is the structural representation of the second pushed information exhibiting device provided by the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
As shown in Figure 1, a kind of pushed information methods of exhibiting, can comprise:
S101, shows the first default pushed information and the information corresponding to described first pushed information on the screen of the electronic device, defines object run action in described information.
First, it should be noted that, the said electronic equipment of the present invention can comprise any electronic equipment that can realize network and connect, and such as smart mobile phone, PC, panel computer etc., concrete form the present invention of electronic equipment does not do concrete restriction at this.
Be understandable that, the first pushed information preset that electronic equipment screen is shown, its particular content is determined by information push platform, and its concrete form can comprise: text, picture, video etc.The contents and forms of the present invention to the first pushed information preset does not need to limit, and that is, the first pushed information of arbitrary form and content can realize technical scheme of the present invention.
The said information of the present invention, its concrete form can be arbitrary, such as, can be text prompt information, information of voice prompt or animation information etc., these can realize technical scheme of the present invention, and therefore the present invention does not need to limit it at this.In actual application, can be selected according to the concrete form of pushed information by those skilled in the art.Such as, if the form of pushed information is video, preferably, the form of information is text, or the combination of text and animation.The displaying of video push information can not be affected like this.If employing information of voice prompt, owing to generally also comprising audio-frequency information in video push information, the audio-frequency information that information of voice prompt may comprise with video push information is obscured, and user may be made both not heard video push information, do not hear information again.
Realize technical scheme of the present invention, show on the screen of the electronic device in the process of the first default pushed information, the information corresponding to described first pushed information be shown.
" showing the information corresponding to described first pushed information " mentioned here is construed as: when information be text prompt information, animation information or its combine time, " showing the information corresponding to described first pushed information " can be show on screen text information, person's animation information or its combine.When information is audio-frequency information, " showing the information corresponding to described first pushed information " can be play the audio-frequency information as information.
It should be noted that, when information be text prompt information, animation information or its combination time, for the first pushed information preset and its corresponding information, both position relationships on screen, also can be designed from member by art technology, determine.The present invention does not do concrete restriction at this.Such as, information can be embedded in the first default pushed information, also the first pushed information preset and its corresponding information can be shown side by side, these are all rational.
In the inventive solutions, define objective operational motion is needed in information.Said object run action refers to pre-specified operational motion, if this object run is moved represent that user have input the operational motion matched with object run action, then can stop showing the first pushed information preset.
Object run action is specifically as follows: length reaches default time threshold by the appointed area in screen or screen, such as 5 seconds, also can be click the figure shown in information, can also be utilize mouse or finger on screen, draw default figure, such as triangle, etc., its concrete form can be designed, be determined by information push platform or third party.The present invention does not need to limit at this
S102, in the process of showing described first pushed information, detects user and whether have input operational motion.
In the process of showing described first pushed information, provide the functional software of pushed information methods of exhibiting can detect user and whether have input operational motion.The embodiment of this step can adopt the related art scheme of prior art to realize, and the present invention does not do concrete restriction at this.
S103, when detecting that user have input operational motion, judges whether the operational motion that user inputs matches with described object run action.
When providing the functional software of pushed information methods of exhibiting to detect that user have input operational motion, will compare by the operational motion of user with object run action, whether both judgements mate.
When practical application, different object run actions, matching way that may be corresponding different.Such as, move when object run and reach default time threshold for long by screen arbitrary region, such as 5 seconds time, if reach 5 seconds with the head of a household by screen, just think user operational motion and mate with object run action, if be less than 5 seconds with the head of a household by the time of screen, then think that both do not mate.
When object run is moved as clicking in information the figure shown, if electronic equipment is non-touch screen electronic equipment, then when user uses mouse to click this figure, just think user operational motion and mate with object run action; If electronic equipment is touch screen electronic equipment, then when user point click this figure time touching area reach default threshold value, such as 80% time, just think user operational motion and mate with object run action.
Which kind of matching way of concrete employing can be determined by those skilled in the art, and the present invention does not do concrete restriction at this.
S104, when the operational motion that user inputs and described object run action match, stops showing described first pushed information.
In actual applications, such as, if object run is moved reach default time threshold by screen arbitrary region, 5 seconds for long, and reach 5 seconds with the head of a household by screen, provide the functional software of pushed information methods of exhibiting will stop showing described first pushed information.
Technical scheme of the present invention, the first pushed information preset and the information corresponding to described first pushed information are shown on the screen of the electronic device, if user is browsed first pushed information previously, then can when the first pushed information be shown, the operational motion that the object run action inputted and specify in information matches, to stop showing described first pushed information.Compared with prior art, technical scheme of the present invention is not only simple exhibition information, and adds the mechanism with user interaction.Like this, after user sees browsed pushed information again, just can stop the displaying of this pushed information.
Now, the most typical application-advertisement pushing of information pushing is example, further figuratively bright technical scheme of the present invention.
Such as, when user uses a certain video player to watch Internet video online, one section of advertisement can be play as last at formal broadcasting video, and within a period of time, user uses this video player to watch Internet video at every turn all can play this advertisement, now, user can only select continue this advertisement of viewing or go to do other thing.
Adopt technical scheme of the present invention, on the screen of electronic equipment during display advertisement, information can be shown simultaneously, and in information, define object run action, such as, following information can be shown in the below of advertisement: if you have seen this advertisement, please grow by screen 5 seconds, to stop playing this advertisement.When user had previously seen this advertisement, just can press screen 5 seconds according to prompting is long, provide the functional software of pushed information methods of exhibiting can detect the operational motion of user's input, and judge whether the length of user temporally reaches 5 seconds, if reached, just stop playing this advertisement.
In actual application of the present invention, after described first pushed information is shown in stopping, the second default pushed information and the information corresponding to described second pushed information can be shown.The form of the second pushed information mentioned here and content can with reference to aforesaid first pushed information, and therefore not to repeat here.In like manner, also can with reference to the explanation of the information corresponding with the first pushed information to the explanation of the information corresponding to the second pushed information, therefore not to repeat here.
Like this, concerning user, can repeatedly watch same pushed information, concerning information push platform, also have an opportunity to show more pushed information.
Technical scheme of the present invention in specific implementation process, in order to prevent because user's erroneous input operational motion makes the first pushed information be stopped displaying; Or, for the consideration increasing a choice to user, an inquiry mechanism can be increased.
Concrete, as shown in Figure 2, after S103 judges that whether operational motion that user inputs mates with described object run action, perform S104a, when the operational motion that user inputs and described object run action match, whether inquiry user stops showing described first pushed information, and receives the confirmation of user; After receiving the confirmation of user, continue to perform S104b, stop showing described first pushed information.
Like this, if detect that user have input operational motion, and the operational motion of user's input mates with described object run action, will inquire whether user stops showing described first pushed information; Concrete form the present invention of inquiry does not need to limit, and such as, the form of dialog box can be adopted to inquire, and whether user stops showing described first pushed information; When user sees this inquiry message, if want to stop showing described first pushed information, just can input validation information, if erroneous input operational motion, described first pushed information of stopping displaying just can being cancelled.Wherein, the particular type of confirmation can be arbitrary, such as, can be voice confirmation, also can be one and confirm operational motion.
When information push platform shows pushed information to user, whether special concerned with user really browses to its pushed information of showing.In the prior art, the mode of questionnaire by inquiry can only obtain feedback information, this mode is neither direct, and feedback cycle is also long.
In order to solve this problem, in method as shown in Figure 1, when the operational motion that user inputs and described object run action match, send the feedback command preset to network side, to make network side according to the number of users of browsed first pushed information of this feedback command statistics.
In method as shown in Figure 2, after receiving the confirmation of user, send the feedback command preset to network side, to make network side according to the number of users of browsed first pushed information of this feedback command statistics.
The embodiment of this step can adopt the related art scheme of prior art to realize, and the present invention need not specifically limit at this.
Like this, network side just can carry out the number of users of preliminary browsed first pushed information of determination according to the quantity of received feedback command, this mode is both direct, and feedback cycle is also shorter.
It should be noted that, each concrete embodiment of above method, can implement separately, also can implement after some or all of combination, and concrete which kind of embodiment of employing, can be determined by those skilled in the art, the present invention does not do concrete restriction at this.
Corresponding to embodiment of the method above, present invention also offers a kind of pushed information exhibiting device, as shown in Figure 3, can comprise:
Display module 101, for showing the first default pushed information and the information corresponding to described first pushed information on the screen of the electronic device, defines object run action in described information;
Detection module 102, in the process of showing described first pushed information, detects user and whether have input operational motion;
Judge module 103, for when detecting that user have input operational motion, judges whether the operational motion that user inputs matches with described object run action;
Show stopping modular 104, when matching for the operational motion that input when user and described object run action, described first pushed information of stopping displaying.
Technical scheme of the present invention, the first pushed information preset and the information corresponding to described first pushed information are shown on the screen of the electronic device, if user is browsed first pushed information previously, then can when the first pushed information be shown, the operational motion that the object run action inputted and specify in information matches, to stop showing described first pushed information.Compared with prior art, technical scheme of the present invention is not only simple exhibition information, and adds the mechanism with user interaction.Like this, after user sees browsed pushed information again, just can stop the displaying of this pushed information.
In the preferred embodiment of the present invention, described display module 101 also for, stop showing after described first pushed information at displaying stopping modular 104, show the second pushed information and the information corresponding to described second pushed information preset.
Like this, concerning user, can repeatedly watch same pushed information, concerning information push platform, also have an opportunity to show more pushed information.
Technical scheme of the present invention in specific implementation process, in order to prevent because user's erroneous input operational motion makes the first pushed information be stopped displaying; Or, for the consideration increasing a choice to user, an inquiry mechanism can be increased.
Concrete, in device as shown in Figure 3, described displaying stopping modular 104 can comprise: inquiry submodule 104a, and stops submodule 104b, as shown in Figure 4,
Described inquiry submodule 104a, when matching for the operational motion that inputs when user and described object run action, whether inquiry user stops showing described first pushed information, and receives the confirmation of user; After receiving the confirmation of user, trigger and stop submodule 104b to stop showing described first pushed information.Wherein, the particular type of confirmation can be arbitrary, such as, can be voice confirmation, also can be one and confirm operational motion.
Like this, if detection module 102 detects that user have input operational motion, and judge module 103 judges that the operational motion that user inputs and described object run action match, inquiry submodule 104a will inquire whether user stops showing described first pushed information; Concrete form the present invention of inquiry does not need to limit, and such as, the form of dialog box can be adopted to inquire, and whether user stops showing described first pushed information; When user sees this inquiry message, if want to stop showing described first pushed information, just can input validation information, stop submodule 104b can stop described first pushed information of displaying; If erroneous input operational motion, just can cancel and stop showing described first pushed information.
When information push platform shows pushed information to user, whether special concerned with user really browses to its pushed information of showing.In the prior art, the mode of questionnaire by inquiry can only obtain feedback information, this mode is neither direct, and feedback cycle is also long.In order to solve this problem,
In device as shown in Figure 3, can also comprise: feedback command sending module, when matching for the operational motion that inputs when user and described object run action, the feedback command preset is sent, to make network side according to the number of users of browsed described first pushed information of this feedback command statistics to network side.
In device as shown in Figure 4, also can comprise: feedback command sending module, for after receiving the confirmation of user, send the feedback command preset to network side, to make network side according to the number of users of browsed first pushed information of this feedback command statistics.
The embodiment of this step can adopt the related art scheme of prior art to realize, and the present invention need not specifically limit at this.
Like this, network side just tentatively can determine the number of users of browsed first pushed information according to the quantity of received feedback command, and this mode is both direct, and feedback cycle is also shorter.
It should be noted that, each concrete embodiment of above method, can implement separately, also can some or all of combination implement afterwards, and concrete which kind of embodiment of employing, can be determined by those skilled in the art, the present invention does not do concrete restriction at this.
It should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operational zone, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
Each embodiment in this instructions all adopts relevant mode to describe, between each embodiment identical similar part mutually see, what each embodiment stressed is the difference with other embodiments.Especially, for device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
One of ordinary skill in the art will appreciate that all or part of step realized in said method embodiment is that the hardware that can carry out instruction relevant by program has come, described program can be stored in computer read/write memory medium, here the alleged storage medium obtained, as: ROM/RAM, magnetic disc, CD etc.
The foregoing is only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.All any amendments done within the spirit and principles in the present invention, equivalent replacement, improvement etc., be all included in protection scope of the present invention.
Claims (10)
1. a pushed information methods of exhibiting, is characterized in that, comprising:
Show the first default pushed information and the information corresponding to described first pushed information on the screen of the electronic device, in described information, define object run action;
In the process of showing described first pushed information, detect user and whether have input operational motion;
When detecting that user have input operational motion, judge whether the operational motion that user inputs matches with described object run action;
When the operational motion that user inputs and described object run action match, stop showing described first pushed information.
2. the method for claim 1, is characterized in that, after described first pushed information is shown in stopping, also comprising: show the second pushed information and the information corresponding to described second pushed information preset.
3. the method for claim 1, is characterized in that, when the operational motion that user inputs and described object run action match, also comprises: whether inquiry user stops showing described first pushed information; After receiving the confirmation of user, continue to perform the step stopping showing described first pushed information.
4. method as claimed in claim 3, it is characterized in that, described after receiving the confirmation of user, continue to perform the step stopping showing described first pushed information, comprise: after receiving the confirmation operational motion of user, continue to perform the step stopping showing described first pushed information.
5. the method for claim 1, it is characterized in that, when the operational motion that user inputs and described object run action match, send the feedback command preset to network side, to make network side according to the number of users of browsed described first pushed information of this feedback command statistics.
6. a pushed information exhibiting device, is characterized in that, comprising:
Display module, for showing the first default pushed information and the information corresponding to described first pushed information on the screen of the electronic device, defines object run action in described information;
Detection module, in the process of showing described first pushed information, detects user and whether have input operational motion;
Judge module, for when detecting that user have input operational motion, judges whether the operational motion that user inputs matches with described object run action;
Show stopping modular, when matching for the operational motion that input when user and described object run action, described first pushed information of stopping displaying.
7. device as claimed in claim 6, is characterized in that, described display module also for, after displaying stopping modular stops showing described first pushed information, show the second pushed information and the information corresponding to described second pushed information preset.
8. device as claimed in claim 6, it is characterized in that, described displaying stopping modular comprises: inquiry submodule and stopping submodule, wherein,
Described inquiry submodule, when matching for the operational motion that inputs when user and described object run action, whether inquiry user stops showing described first pushed information; And after receiving the confirmation of user, trigger and stop submodule stopping showing described first pushed information.
9. device as claimed in claim 8, is characterized in that, described inquiry submodule specifically for, when the operational motion of user's input matches with described object run action, whether inquiry user stops described first pushed information of displaying; And after receiving the confirmation operational motion of user, trigger and stop submodule stopping showing described first pushed information.
10. device as claimed in claim 6, it is characterized in that, also comprise: feedback command sending module, when matching for the operational motion that inputs when user and described object run action, the feedback command preset is sent, to make network side according to the number of users of browsed described first pushed information of this feedback command statistics to network side.
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