CN104462538A - Push information exhibiting method and device - Google Patents
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- G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
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Abstract
The embodiment of the invention discloses a push information exhibiting method and device. The method can comprise the steps that preset first push information and prompt information corresponding to the first push information are exhibited on a screen of an electronic device; in the process for exhibiting the first push information, whether a user inputs voice information is detected; under the situation that the user inputs the voice information is detected, whether the voice information input by the user is matched with the prompt information is judged; under the situation that the voice information input by the user is matched with the prompt information is detected, the first push information is stopped being exhibited. Compared with the prior art, the technical scheme of the push information exhibiting method and device is not pure information exhibition, and the mechanism for user interaction is also added; in this way, when the user sees the browsed push information again, the exhibition of the push information can be stopped, and an information push platform can have more opportunities to exhibit other push information.
Description
Technical Field
The invention relates to the field of internet, in particular to a method and a device for displaying pushed information.
Background
With the development of the internet and business intelligence, information push has become a technology with a wide application range. The information push platform can display various information to the user in the form of pictures or videos, and the user can obtain information useful for the user. In the prior art, the information pushing platform can only simply display the information to the user, and cannot determine whether the user views the information. Therefore, in some cases, the information push platform may present the same information to the user multiple times to ensure that the user can browse the information. However, after the user has browsed the information, the information is repeatedly displayed to the user continuously, which wastes the opportunity of the information push platform to display other information and causes the user to feel unpleasant.
For example, the most typical application of information push, advertisement, is now more and more enterprises advertising over the internet, and each network advertising platform presents advertisements to users in the form of pictures or videos through the network according to the needs of the enterprises. However, in the prior art, when the network advertisement platform presents an advertisement to a user, it cannot be determined whether the user has viewed the advertisement simply because only a pure advertisement presentation can be realized. Thus, the advertisement is shown in its entirety each time the user opens a web page into which the advertisement is inserted or views a video. When the user has seen the advertisement, the display mode wastes opportunities for the network advertisement platform to deliver other advertisements from the perspective of the network advertisement platform, and the user repeatedly watches the same advertisement from the perspective of the user, which is easy to cause the user's dislike.
Disclosure of Invention
In order to solve the above problem, the embodiment of the invention discloses a method and a device for displaying push information. The technical scheme is as follows:
a push information presentation method can comprise the following steps:
displaying preset first push information and prompt information corresponding to the first push information on a screen of electronic equipment;
detecting whether a user inputs voice information or not in the process of displaying the first push information;
under the condition that the voice information input by the user is detected, judging whether the voice information input by the user is matched with the prompt information;
and under the condition that the voice information input by the user is matched with the prompt information, stopping displaying the first push information.
In a preferred embodiment of the present invention, after stopping presenting the first push information, the method further includes: displaying preset second push information and prompt information corresponding to the second push information.
In a preferred embodiment of the present invention, the prompt message includes a first text message;
the judging whether the voice information input by the user is matched with the prompt information or not under the condition that the voice information input by the user is detected comprises the following steps: under the condition that the voice information input by a user is detected, carrying out voice recognition on the voice information, converting the voice information into second text information, and judging whether the first text information is consistent with the second text information;
under the condition that the voice information input by the user is matched with the prompt information, the first push information stops being displayed, and the method specifically comprises the following steps:
and under the condition that the first text information is consistent with the second text information, stopping displaying the first push information.
In a preferred embodiment of the present invention, in the case that the voice information input by the user matches the prompt information, the method further includes: inquiring whether the user stops displaying the first push information; and after receiving the confirmation information of the user, continuing to execute the step of stopping displaying the first push information.
In a preferred embodiment of the present invention, the confirmation information includes: and voice confirmation information.
In a preferred embodiment of the present invention, when the voice information input by the user matches with the prompt information, a preset feedback instruction is sent to the network side, so that the network side counts the number of users who have browsed the first push information according to the feedback instruction.
A push information presentation device may include:
the display module is used for displaying preset first push information and prompt information corresponding to the first push information on a screen of the electronic equipment;
the detection module is used for detecting whether a user inputs voice information or not in the process of displaying the first push information;
the judging module is used for judging whether the voice information input by the user is matched with the prompt information or not under the condition that the voice information input by the user is detected;
and the display stopping module is used for stopping displaying the first push information under the condition that the voice information input by the user is matched with the prompt information.
In a preferred embodiment of the present invention, the display module is further configured to display a preset second push message and a prompt message corresponding to the second push message after the display stopping module stops displaying the first push message.
In a preferred embodiment of the present invention, the prompt message includes a first text message;
the judging module comprises: the voice recognition sub-module, the text information conversion sub-module and the text information judgment sub-module; wherein,
the voice recognition submodule is used for performing voice recognition on the voice information under the condition that the voice information input by the user is detected;
the text information conversion module is used for converting the voice information into second text information after the voice recognition sub-module carries out voice recognition on the voice information;
the text information judgment submodule is used for judging whether the first text information is consistent with the second text information;
the display stopping module is specifically configured to:
and under the condition that the first text information is consistent with the second text information, stopping displaying the first push information.
In a preferred embodiment of the present invention, the display stopping module includes: an inquiry submodule and a stop submodule;
the query submodule is used for querying whether the user stops displaying the first push information or not under the condition that the voice information input by the user is matched with the prompt information, and triggering the stop submodule to stop displaying the first push information after receiving the confirmation information of the user.
In a preferred embodiment of the present invention, the confirmation information includes: and voice confirmation information.
In a preferred embodiment of the present invention, the method further comprises: and the feedback instruction sending module is used for sending a preset feedback instruction to the network side under the condition that the voice information input by the user is matched with the prompt information, so that the network side can count the number of users who have browsed the first push information according to the feedback instruction.
According to the technical scheme, the preset first push information and the prompt information corresponding to the first push information are displayed on the screen of the electronic equipment, and if a user browses the first push information in advance, voice information matched with the prompt information can be input when the first push information is displayed so as to stop displaying the first push information. Compared with the prior art, the technical scheme of the invention not only simply shows information, but also increases a mechanism for interacting with the user. Therefore, when the user sees the browsed push information again, the display of the push information can be stopped. For the information push platform, there may be more opportunities to present other pushed information.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart of a first method for displaying push information according to the present invention;
fig. 2 is a flowchart of a second method for displaying push information according to the present invention;
fig. 3 is a schematic structural diagram of a first push information display device according to the present invention;
fig. 4 is a schematic structural diagram of a second push information display device provided in the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
As shown in fig. 1, a method for presenting push information may include:
s101, displaying preset first push information and prompt information corresponding to the first push information on a screen of the electronic equipment.
First, it should be noted that the electronic device according to the present invention may include any electronic device capable of implementing network connection, such as a smart phone, a personal computer, a tablet computer, and the like, and the specific form of the electronic device is not specifically limited herein.
It can be understood that, the specific content of the preset first push information displayed on the screen of the electronic device is determined by the information push platform, and the specific form may include: text, pictures, video, etc. The content and the form of the preset first push information do not need to be limited, that is, the first push information in any form and content can realize the technical scheme of the invention.
The specific form of the prompt message may be any, for example, a text prompt message, a voice prompt message, or an animation prompt message, which may implement the technical solution of the present invention. In the practical application process, the selection can be made by those skilled in the art according to the specific form of the push information. For example, if the push message is in the form of a video, preferably, the prompt message is in the form of text, or a combination of text and animation. This may not affect the presentation of the video push information. If the voice prompt information is adopted, because the video push information generally also contains audio information, the voice prompt information may be confused with the audio information contained in the video push information, and a user may not hear the video push information nor the prompt information.
The content of the prompt message is also not limited by the invention and is determined by the information push platform or a third party. Preferably, the content of the first push message is related to the content of the preset first push message.
In order to implement the technical scheme of the invention, in the process of displaying the preset first push information on the screen of the electronic equipment, prompt information corresponding to the first push information is displayed.
The expression "presenting the prompt information corresponding to the first push information" used herein should be understood as: when the prompt message is a text prompt message, an animation prompt message or a combination thereof, "presenting the prompt message corresponding to the first push message" may be displaying the text prompt message, the animation prompt message or a combination thereof on a screen. When the prompt information is audio information, "displaying the prompt information corresponding to the first push information" may be playing the audio information as the prompt information.
It should be noted that, when the prompt message is a text prompt message, an animation prompt message or a combination thereof, the position relationship of the preset first push message and the prompt message corresponding thereto on the screen may also be designed and determined by a person skilled in the art. The present invention is not particularly limited herein. For example, it is reasonable to embed the prompt message in the preset first push message, or to display the preset first push message and the prompt message corresponding to the preset first push message in parallel.
S102, in the process of displaying the first push information, detecting whether a user inputs voice information.
In the process of displaying the first push information, the functional software providing the push information display method can detect whether the user inputs voice information. The specific implementation of this step can be implemented by using the related technical solutions in the prior art, and the present invention is not specifically limited herein.
S103, under the condition that the voice information input by the user is detected, judging whether the voice information input by the user is matched with the prompt information.
When the functional software providing the push information display method detects that the user inputs the voice information, the voice information of the user is compared with the prompt information corresponding to the first push information, and whether the voice information of the user is matched with the prompt information is judged.
In an actual application process, the prompt message may more adopt a form of containing a text message, and in this case, specific contents of the text message contained in the prompt message may include, but are not limited to: if you have seen this information, the "first text message" can be read to stop playing. The "first text message" mentioned here may be designed and confirmed by the information push platform or a third party. When the functional software providing the push information display method detects that the user inputs voice information, the voice information of the user is subjected to voice recognition, the voice information is converted into second text information, and whether the first text information is consistent with the second text information is judged.
And S104, under the condition that the voice information input by the user is matched with the prompt information, stopping displaying the first push information.
In an actual application process, when the prompt information corresponding to the first push information includes text information as described in S103, S104 may specifically be: and under the condition that the first text information is consistent with the second text information, stopping displaying the first push information.
According to the technical scheme, the preset first push information and the prompt information corresponding to the first push information are displayed on the screen of the electronic equipment, and if a user browses the first push information in advance, voice information matched with the prompt information can be input when the first push information is displayed so as to stop displaying the first push information. Compared with the prior art, the technical scheme of the invention not only simply shows information, but also increases a mechanism for interacting with the user. Therefore, when the user sees the browsed push information again, the display of the push information can be stopped.
Now, the most typical application of information push, advertisement push, is taken as an example to further illustrate the technical solution of the present invention.
For example, when a user watches a network video online by using a certain video player, an advertisement is generally played before the video is formally played, and the advertisement is played each time the user watches the network video by using the video player within a certain period of time, at this time, the user can only choose to continue watching the advertisement or go to other things.
By adopting the technical scheme of the invention, when the advertisement is displayed on the screen of the electronic equipment, the prompt information can be displayed at the same time, for example, the following prompt information can be displayed below the advertisement: if you have seen the advertisement, please read out "× × × ×" (which may be a sentence or a phrase) to stop playing the advertisement. When the user has seen the advertisement previously, the user can read out the 'xxx' according to the prompt, the functional software providing the push information display method can detect the voice information input by the user, perform voice recognition on the voice information input by the user, convert the voice information into text information, judge whether the text information converted according to the voice information of the user is consistent with the text 'xxx', and stop playing the advertisement if the text information converted according to the voice information of the user is consistent with the text 'xxx'.
In the practical application process of the invention, after the first push information is stopped to be displayed, the preset second push information and the prompt information corresponding to the second push information can be displayed. The form and content of the second push information may refer to the first push information, which is not described herein again. Similarly, the description of the prompt information corresponding to the second push information may refer to the description of the prompt information corresponding to the first push information, and is not repeated herein.
Therefore, the user does not need to repeatedly watch the same push information, and the information push platform has an opportunity to show more push information.
In the specific implementation process of the technical scheme, the first push information is prevented from being stopped to be displayed due to the fact that a user inputs voice information by mistake; alternatively, a query mechanism may be added in view of adding a selection opportunity to the user.
Specifically, as shown in fig. 2, after determining whether the voice information input by the user matches the prompt information in S103, executing S104a, and in a case that the voice information input by the user matches the prompt information, querying the user whether to stop displaying the first push information, and receiving confirmation information of the user; after receiving the confirmation information of the user, the process continues to execute S104b, and the presentation of the first push information is stopped.
Therefore, if the voice information input by the user is detected and is matched with the prompt information, the user is asked whether to stop displaying the first push information; the specific form of the query need not be limited by the present invention, for example, a dialog box may be used to query the user whether to stop presenting the first push information; when the user sees the inquiry information, if the user wants to stop displaying the first push information, the user can input confirmation information, and if the user inputs the voice information by mistake, the user can cancel stopping displaying the first push information. Wherein, the confirmation information is preferably voice confirmation information.
When the information push platform displays the push information to the user, whether the user really browses the displayed push information is particularly concerned. In the prior art, the feedback information can be obtained only by means of questionnaires, which are not direct and have a long feedback period.
In order to solve the problem, in the method shown in fig. 1, when the voice information input by the user matches with the prompt information, a preset feedback instruction is sent to the network side, so that the network side counts the number of users who have browsed the first push information according to the feedback instruction.
In the method shown in fig. 2, after receiving the confirmation information of the user, a preset feedback instruction is sent to the network side, so that the network side counts the number of users who have browsed the first push information according to the feedback instruction.
The specific implementation of this step can be implemented by using the related technical solutions in the prior art, and the present invention is not specifically limited herein.
Therefore, the network side can preliminarily determine the number of users browsing the first push information according to the number of the received feedback instructions, and the mode is direct and has a short feedback period.
It should be noted that the specific embodiments of the above methods may be implemented individually, or may be implemented partially or wholly in combination, and the specific embodiments may be determined by those skilled in the art, and the present invention is not limited specifically herein.
Corresponding to the above method embodiment, the present invention further provides a push information presentation apparatus, as shown in fig. 3, which may include:
the display module 101 is configured to display preset first push information and prompt information corresponding to the first push information on a screen of an electronic device;
the detection module 102 is configured to detect whether a user inputs voice information in a process of displaying the first push information;
the judging module 103 is configured to judge whether the voice information input by the user matches the prompt information when it is detected that the voice information is input by the user;
and the display stopping module 104 is configured to stop displaying the first push information when the voice information input by the user matches with the prompt information.
According to the technical scheme, the preset first push information and the prompt information corresponding to the first push information are displayed on the screen of the electronic equipment, and if a user browses the first push information in advance, voice information matched with the prompt information can be input when the first push information is displayed so as to stop displaying the first push information. Compared with the prior art, the technical scheme of the invention not only simply shows information, but also increases a mechanism for interacting with the user. Therefore, when the user sees the browsed push information again, the display of the push information can be stopped.
In a preferred embodiment of the present invention, the display module 101 is further configured to display a preset second push message and a prompt message corresponding to the second push message after the display stopping module 104 stops displaying the first push message.
Therefore, the user does not need to repeatedly watch the same push information, and the information push platform has an opportunity to show more push information.
In a preferred embodiment of the present invention, the prompt message includes a first text message;
the determining module 102 may include: the voice recognition sub-module, the text information conversion sub-module and the text information judgment sub-module; wherein,
the voice recognition submodule is used for performing voice recognition on the voice information under the condition that the voice information input by the user is detected;
the text information conversion module is used for converting the voice information into second text information after the voice recognition sub-module carries out voice recognition on the voice information;
the text information judgment submodule is used for judging whether the first text information is consistent with the second text information;
in this preferred embodiment, the display stopping module 104 is specifically configured to:
and under the condition that the first text information is consistent with the second text information, stopping displaying the first push information.
In the specific implementation process of the technical scheme, the first push information is prevented from being stopped to be displayed due to the fact that a user inputs voice information by mistake; alternatively, a query mechanism may be added in view of adding a selection opportunity to the user.
Specifically, in the apparatus shown in fig. 3, the display stopping module 104 may include: the query submodule 104a, and the stop submodule 104b, as shown in figure 4,
the query submodule 104a is configured to query, when the voice information input by the user matches the prompt information, whether the user stops displaying the first push information, and receive confirmation information of the user; after receiving the confirmation information of the user, the trigger stop sub-module 104b stops displaying the first push information. Wherein the confirmation information comprises: and voice confirmation information.
Thus, if the detection module 102 detects that the voice information is input by the user, and the judgment module 103 judges that the voice information input by the user matches with the prompt information, the query submodule 104a queries the user whether to stop displaying the first push information; the specific form of the query need not be limited by the present invention, for example, a dialog box may be used to query the user whether to stop presenting the first push information; when the user sees the query message, if the user wants to stop displaying the first push message, the user can input a confirmation message, and the stop sub-module 104b stops displaying the first push message; and if the voice information is input by mistake, the first push information can be cancelled and stopped being displayed.
When the information push platform displays the push information to the user, whether the user really browses the displayed push information is particularly concerned. In the prior art, the feedback information can be obtained only by means of questionnaires, which are not direct and have a long feedback period. In order to solve the problem of the above-mentioned problems,
in the apparatus shown in fig. 3, it may further include: and the feedback instruction sending module is used for sending a preset feedback instruction to the network side under the condition that the voice information input by the user is matched with the prompt information, so that the network side can count the number of users who have browsed the first push information according to the feedback instruction.
The apparatus shown in fig. 4 may further include: and the feedback instruction sending module is used for sending a preset feedback instruction to the network side after receiving the confirmation information of the user, so that the network side counts the number of users who have browsed the first push information according to the feedback instruction.
The specific implementation of this step can be implemented by using the related technical solutions in the prior art, and the present invention is not specifically limited herein.
Therefore, the network side can preliminarily determine the number of users browsing the first push information according to the number of the received feedback instructions, and the mode is direct and has a short feedback period.
It should be noted that the specific embodiments of the above methods can be implemented alone, or can be implemented partially or wholly in combination, and the specific implementation mode can be determined by those skilled in the art, and the present invention is not limited specifically herein.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, as for the apparatus embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
Those skilled in the art will appreciate that all or part of the steps in the above method embodiments may be implemented by a program to instruct relevant hardware to perform the steps, and the program may be stored in a computer-readable storage medium, which is referred to herein as a storage medium, such as: ROM/RAM, magnetic disk, optical disk, etc.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (12)
1. A method for displaying pushed information is characterized by comprising the following steps:
displaying preset first push information and prompt information corresponding to the first push information on a screen of electronic equipment;
detecting whether a user inputs voice information or not in the process of displaying the first push information;
under the condition that the voice information input by the user is detected, judging whether the voice information input by the user is matched with the prompt information;
and under the condition that the voice information input by the user is matched with the prompt information, stopping displaying the first push information.
2. The method of claim 1, after ceasing to present the first push information, further comprising: displaying preset second push information and prompt information corresponding to the second push information.
3. The method of claim 1 or 2, wherein the prompt message comprises a first text message;
the judging whether the voice information input by the user is matched with the prompt information or not under the condition that the voice information input by the user is detected comprises the following steps: under the condition that the voice information input by a user is detected, carrying out voice recognition on the voice information, converting the voice information into second text information, and judging whether the first text information is consistent with the second text information;
under the condition that the voice information input by the user is matched with the prompt information, the first push information stops being displayed, and the method specifically comprises the following steps:
and under the condition that the first text information is consistent with the second text information, stopping displaying the first push information.
4. The method of claim 1, wherein in the event that the voice information input by the user matches the prompt information, further comprising: inquiring whether the user stops displaying the first push information; and after receiving the confirmation information of the user, continuing to execute the step of stopping displaying the first push information.
5. The method of claim 4, wherein the acknowledgement information comprises: and voice confirmation information.
6. The method as claimed in claim 1, wherein when the voice information input by the user matches with the prompt information, a preset feedback instruction is sent to the network side, so that the network side counts the number of users who have browsed the first push information according to the feedback instruction.
7. A push message presentation device, comprising:
the display module is used for displaying preset first push information and prompt information corresponding to the first push information on a screen of the electronic equipment;
the detection module is used for detecting whether a user inputs voice information or not in the process of displaying the first push information;
the judging module is used for judging whether the voice information input by the user is matched with the prompt information or not under the condition that the voice information input by the user is detected;
and the display stopping module is used for stopping displaying the first push information under the condition that the voice information input by the user is matched with the prompt information.
8. The apparatus of claim 7, wherein the presentation module is further configured to present a preset second push message and a prompt message corresponding to the second push message after the presentation stopping module stops presenting the first push message.
9. The apparatus of claim 7 or 8, wherein the prompt message comprises a first text message;
the judging module comprises: the voice recognition sub-module, the text information conversion sub-module and the text information judgment sub-module; wherein,
the voice recognition submodule is used for performing voice recognition on the voice information under the condition that the voice information input by the user is detected;
the text information conversion module is used for converting the voice information into second text information after the voice recognition sub-module carries out voice recognition on the voice information;
the text information judgment submodule is used for judging whether the first text information is consistent with the second text information;
the display stopping module is specifically configured to:
and under the condition that the first text information is consistent with the second text information, stopping displaying the first push information.
10. The apparatus of claim 7, wherein the show stop module comprises: an inquiry submodule and a stop submodule;
the query submodule is used for querying whether the user stops displaying the first push information or not under the condition that the voice information input by the user is matched with the prompt information, and triggering the stop submodule to stop displaying the first push information after receiving the confirmation information of the user.
11. The apparatus of claim 10, wherein the acknowledgement information comprises: and voice confirmation information.
12. The apparatus of claim 7, further comprising: and the feedback instruction sending module is used for sending a preset feedback instruction to the network side under the condition that the voice information input by the user is matched with the prompt information, so that the network side can count the number of users who have browsed the first push information according to the feedback instruction.
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105824920A (en) * | 2016-03-16 | 2016-08-03 | 张姬娟 | Information display method and method for stopping information display |
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| CN105824920A (en) * | 2016-03-16 | 2016-08-03 | 张姬娟 | Information display method and method for stopping information display |
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