CN104410647B - A kind of enterprise and user communication method based on mobile Internet - Google Patents
A kind of enterprise and user communication method based on mobile Internet Download PDFInfo
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- CN104410647B CN104410647B CN201410796721.8A CN201410796721A CN104410647B CN 104410647 B CN104410647 B CN 104410647B CN 201410796721 A CN201410796721 A CN 201410796721A CN 104410647 B CN104410647 B CN 104410647B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
Abstract
Embodiment of the invention and therein discloses a kind of method that little Wei enterprises based on mobile Internet communicate with user.The platform that this method is established based on mobile operator, universal information platform is provided for little Wei enterprises, the letter that communication information service is formed after little Wei enterprises are classified is enclosed to mobile subscriber's popularization displaying, and provide preferential communication service, mobile subscriber and little Wei enterprises utilize corresponding client Access Management Access letter circle and retail shop, little Wei enterprises utilize its employee of the platform management and client, carry out two-way multimedia information interchange and carry out business activity.
Description
Technical field
The communication operation platform that the present invention relates to the use of common carrier provides information gap for enterprise and its client and employee
Logical and management means method, specifically includes cell-phone customer terminal and service platform.
Background technology
The rapid development of mobile Internet drives conventional internet enterprise transformation mobile internet service, quick so as to obtain
While opportunity to develop, also huge pressure and challenge are brought to conventional telecommunications operator.2013, China's mobile phone was used
Amount is newly-increased to be continued more than 100,000,000, and mobile subscriber's sum reaches 12.3 hundred million, and suitable with China human mortality sum, China has welcome mobile phone
The historical juncture of popularity rate 100%.However, the business revenue of telecom operators not increases in proportion with number of users, non-voice service is received
Enter the accounting in whole industry income and, just more than 50%, imply that the speech epoch are just moving towards irreversible termination；With movement
Invention service provider enlivens, and the value-added telecom services such as point-to-point note, multimedia message are even more by the OTT such as wechat (Over the
Top) business accelerates to substitute, and mobile data flow and health service revenue amplification are up to 70% and 55%.Data traffic turns into telecommunications
The new business growth point of operator.However, as the Internet enterprises such as Alibaba, Tengxun be only data traffic increase really by
Beneficial person, in order to avoid becoming pure data pipe, telecom operators need actively to carry out service innovation, participate in content and provide,
One piece is robbed from the big cake of mobile Internet.
In order to build good ditch under this new model for enterprise customer-particularly small micro- enterprise customer-and its client
Logical and commerce conditions, rely on mobile Internet to carry out service turns into trend, such as wechat public's account platform.But wechat product
Certain deficiency in the following aspects be present, customer demand can not be pressed close to：
(1) in terms of product function
The lifting of subscription depends that natural increase member is very limited alone, the promotion under line, but retail shop is provided
The each side such as gold, strength limit, and the problem of quantity difficulty is subscribed in lifting be present.
The fine-grained management to subscribing to client is not implemented in current wechat, is not carried out group member exhaustive division management；It is interior
Limited in terms of holding push by public's account mass-sending number, primary information can only be mass-sended daily, can not in the case that information content is larger
Meet demand.Advertisement pushing function is unidirectional, is not easy to interact.
(2) in terms of application
The quantity of lifting concern member, each trade company under line mainly still by marketing, but because each small enterprise has number
Less, the problems such as way of promotion is single, lack effective popularization means.
The current mobile phone terminal for also having portions of client to use is non intelligent machine, can not use wechat business, can not obtain business
Family's information, the portions of client is the blind area of Business Information service.
The content of the invention
The purpose of the present invention is：The business scope of mobile operator group customer is expanded, overcomes tradition only to lean on messaging communication
The limitation brought, also solves the problems, such as the poor real of information exchange in mobile interchange Network Communication, while compatible intelligent machine and work(
The communication requirement of energy machine user, small micro- business to customer and grouping management and the information bidirectional interaction of employee are realized, accomplishes client
Fine-grained management and service, excavate customer value.Put down by building mobile universal multimedia message for company of telecom operators
Platform, has expanded business, stimulates flow to use and the lifting of income, and for operator with mutually turn down micro- enterprise, trade company builds brand.
According to the purpose of the present invention, a kind of enterprise and user communication method based on mobile Internet proposed, its base
Present principles are：With reference to mobile operator intrinsic advantages, by traditional short message service and emerging internet message transmission service
It is combined together, structure one is conveniently double between platform and each little Wei enterprises, between little Wei enterprises and client and employee
To real-time information interaction platform, i.e., letter circle.The nucleus module of the platform relied on includes：
(1) data center --- store the business datum of trade company of all registration little Wei enterprises, registered user and employee；
(2) web page server --- object platform administrative staff and trade company administrative staff provide business customizing；
(3) service server --- the information exchange on mobile phone terminal and backstage is ensured, while is responsible for data center and MAS
Link；
(4) trade company's application service platform --- by the trade company joined or oneself operation management of little Wei enterprises, it is presented on mobile phone
Content in client application；
(5) cell-phone customer terminal application, i.e. APP --- all smart phone users can use after registration, Xiang Yi
Dynamic operator cellphone subscriber and other mobile operator user provide differentiated service.
The framework of above-mentioned mobile letter circle is as shown in drawings.On above-mentioned platform, by tourism, house property, electronic equipment, automobile,
The every profession and trades such as cosmetology are divided into different letter circles, and trade company is joined to mobile operator applications, and obtains the one's own public
Account and door management platform, the trade company joined all will possess a virtual shop front in specific " letter circle ", by the shop front to
Use the user's displaying and promote its commodity and service that " mobile letter circle " cell-phone customer terminal is applied, and with user carry out text,
The interaction of picture and text, voice, Multimedia Message, so as to effectively strengthen brand promotion energy of the trade company on mobile universal information platform
Power, easily realize customer account management.
It is proposed that the specific implementation step of method includes in the present invention：
Step 1：Structure letter circle operation management platform, the operator of the platform are mobile operator designated persons, basic training
It can include：" businessman's examination ＆ verification ", " customizing functions ", " set meal management ", " message management ", " automatic message, which is replied, to be set ", " trade company's pipe
Reason ", " message examination ＆ verification ", " management and group ", " fine work advertising management "；It is different according to business composition can will wherein to join trade company
Letter circle.
Step 2：Merchant business service platform is built, the characteristics of platform embodies participating merchant, carries out as it and general disappears
The platform of message communication, including product, service and advertising, customer account management and messaging interaction are provided.
Step 3：The mobile letter of structure encloses popular version application program for mobile terminal, domestic consumer different according to the user of login
Log in and trade company logs in and different function pages will be presented, that is, correspond to that domestic consumer logs in version and enterprise administrator logs in version, business
Relative to the function of one " retail shop's management " more than domestic consumer's meeting, application interface template of the support trade company to this retail shop when family logs in
It is customized, buys platform service, carries out messaging interaction and sending short messages in groups function；Visible function includes letter circle after other are logged in
Displaying and search, user's letter circle of interest, the interactive situation of retail shop, the products ＆ services introduction of retail shop and preferential.
Step 4：Believe that circle platform needs to complete service customization before reaching the standard grade, platform service refers to being bought for trade company's selection for platform offer
Services package, including but not limited to short message bag, flow bag, group's quantity, group's number of users, voice packet；When letter circle is joined by trade company
A kind of basic set meal need to be selected during platform, or directly purchase includes more short message amounts, group's number of users, the set meal of voice packet.
Step 5：After letter circle platform is reached the standard grade, cloud platform keeper carries out the management to trade company, to " movement is specially enjoyed " function mould
Block, including but not limited to advertisement, product introduction, preferential policy, sweepstake, the mobile smooth customization and management for enjoying content, and
Management to domestic consumer；Trade company's platform administrator then carries out following work：Customization and management to virtual retail shop's content, and
To the management for the user for paying close attention to retail shop；Between cloud letter circle management platform keeper, trade company's platform administrator and user functionally
The restricting relation of regular hour sequencing be present, audited without platform administrator, trade company can not open virtual retail shop, user
Search is less than the retail shop；Only retail shop's issue Related product, user can be checked accordingly in mobile phone terminal by client application
Product information；User accesses letter circle and the wherein service function of retail shop or management work(using mobile client according to the authority of oneself
Energy.
Step 6：Interacting message and examination ＆ verification are carried out in letter circle platform operation, system is divided to two kinds of safety for interacting message mechanism
Grade is managed, and for trade company and the private chat message of user, is audited automatically by Keywords matching, once interaction disappears
Breath content includes sensitive word, then system automatic feedback message sends and unsuccessfully prompted；All short messages and message of trade company's mass-sending all need
Advance submission system keeper is wanted to carry out manual examination and verification.
Step 7：Trade company and its client can enter the preferential two-way instant messaging of communication cost, and content includes, message, picture,
Video and short message, the attribute that user can be directed to during communication are grouped, but can not self-built forum type communication between user；Message has
Instant alerts function；Communication can utilize short message interface, take into account intelligent machine and function machine.
Brief description of the drawings
Below in conjunction with the accompanying drawings and embodiment the invention will be further described：
Figure of description encloses system architecture for mobile letter.
Specific embodiment
The technical scheme in the embodiment of the present invention will be clearly and completely described below, it is clear that described implementation
Example is only part of the embodiment of the present invention, rather than whole embodiments.Based on the embodiment in the present invention, the common skill in this area
The every other embodiment that art personnel are obtained under the premise of creative work is not made, belong to the model that the present invention protects
Enclose.
Embodiment 1：
First company is a small-sized household services company, and the universal information of oneself is established, runs, safeguarded without technical force
Communications platform, the letter circle service platform provided by joining operator of the present invention, advertisement can be carried out using the platform
Promote, service advertisement, after joining, enclosed by belonging to a letter together with similar household services company, can be in order to lifting oneself
Retail shop's popularity.For retail shop user when using the service, the certain preferential strategy of operator's offer, including voice service are preferential
The preferential bag of bag, flow, the preferential bag of short message, after having the retail shop that client pays close attention to oneself, the communication service expense related to these clients
It is preferential with obtaining.First company can be paid close attention to the user of oneself by the platform management and carry out two-way communication, development service advertisement,
Customization, after-sale service etc..
Embodiment 2：
Second is an ordinary consumer, can be according to the classification searchings of Xin Quan retail shops, search after the service using the present invention
Oneself consumption interested, information on services, understand the change of retail shop's situation, understand and these consumption, the valency of the retail shop serviced are provided
The information such as lattice, promotion, advertisement, and paid close attention to, it both actively can initiate to inquire about or search for, the push letter of retail shop can also be received
Breath, the business that can be carried out after concern with preferential communication cost and retail shop, which is linked up, obtains satisfied product or convenient service.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
Claims (7)
1. a kind of enterprise and user communication method based on mobile Internet, this method combination mobile operator intrinsic advantages will
Traditional short message service and emerging internet message transmission service are combined together, the conveniently platform and each of structure one
Real-time information interaction platform between little Wei enterprises, two-way between little Wei enterprises and client and employee, the core of the platform relied on
Core module includes：Data center, to store trade company of all registration little Wei enterprises, registered user and the business datum of employee；Net
Page server, business customizing is provided for object platform administrative staff and trade company administrative staff；Service server, for ensureing hand
Machine terminal and the information exchange on backstage, while it is responsible for data center and MAS link；Trade company's application service platform, by what is joined
Trade company or oneself operation management of little Wei enterprises its be presented on cell-phone customer terminal and apply upper content；Cell-phone customer terminal application, own
Smart phone user can use after registration, be carried to the user of mobile operator cellphone subscribers and other mobile operator
For differentiated service；This method comprises the following steps：
Step 1：Structure letter circle operation management platform, the operator of the platform are mobile operator designated persons, basic function bag
Include：" businessman's examination ＆ verification ", " customizing functions ", " set meal management ", " message management ", " automatic message reply set ", " trade company's management ",
" message examination ＆ verification ", " management and group ", " fine work advertising management "；It can will wherein join trade company and different " letters is formed according to business
Circle "；
Step 2：Build merchant business service platform, the platform embody participating merchant the characteristics of, as its carry out universal information lead to
The platform of letter, including product, service and advertising, customer account management and messaging interaction are provided；
Step 3：The mobile letter of structure encloses popular version application program for mobile terminal, and different according to the user of login, domestic consumer logs in
Different function pages will be presented by being logged in trade company, that is, correspond to that domestic consumer logs in version and enterprise administrator logs in version, and trade company steps on
Relative to the function of one " retail shop's management " more than domestic consumer's meeting during record, trade company is supported to carry out the application interface template of this retail shop
Customization, purchase platform service, carry out messaging interaction and sending short messages in groups function；Visible function includes the exhibition of letter circle after other are logged in
Show and search for, user's letter circle of interest, the interactive situation of retail shop, the products ＆ services introduction of retail shop and preferential；
Step 4：Letter circle platform needs to complete service customization before reaching the standard grade, and platform service refers to the clothes that purchase is selected for trade company of platform offer
Business bag, including but not limited to short message bag, flow bag, group's quantity, group's number of users, voice packet；When letter circle platform is joined by trade company
When need to select a kind of basic set meal, or directly purchase includes more short message amounts, group's number of users, the set meal of voice packet；
Step 5：After letter circle platform is reached the standard grade, cloud platform keeper carries out the management to trade company, to " movement is specially enjoyed " functional module, bag
Include but be not limited to advertisement, product introduction, preferential policy, sweepstake, the mobile smooth customization and management for enjoying content, and to common
The management of user；Trade company's platform administrator then carries out following work：Customization and management to virtual retail shop's content, and to concern
The management of the user of retail shop；Functionally have one between cloud letter circle management platform keeper, trade company's platform administrator and user
The restricting relation of fixed time order and function order, audited without platform administrator, trade company can not open virtual retail shop, and user searches for not
To the retail shop；Only retail shop's issue Related product, user can check that corresponding product is believed in mobile phone terminal by client application
Breath；User accesses letter circle and the wherein service function or management function of retail shop using mobile client according to the authority of oneself；
Step 6：Interacting message and examination ＆ verification are carried out in letter circle platform operation, system is divided to two kinds of safe classes for interacting message mechanism
It is managed, for trade company and the private chat message of user, is audited automatically by Keywords matching, once in the message of interaction
Appearance includes sensitive word, then system automatic feedback message sends and unsuccessfully prompted；All short messages and message of trade company's mass-sending are required for pre-
First submission system keeper carries out manual examination and verification；
Step 7：Trade company and its client can carry out the preferential two-way instant messaging of communication cost, and content includes, picture, video and short
Letter, the attribute that user can be directed to during communication are grouped, but can not self-built forum type communication between user；Message has instant alerts
Function；Communication can utilize short message interface, take into account intelligent machine and function machine.
2. a kind of enterprise and user communication method based on mobile Internet as described in claim 1, it is characterised in that small
Two-way instant messaging can be carried out between micro- enterprise and user and employee, communication object and Content of Communication have specific aim, communication
Form includes picture, video and short message.
3. a kind of enterprise and user communication method based on mobile Internet as described in claim 1, its feature is small micro-
The communication function of enterprise and user and employee are the communication by attribute point group to user and employee, do not allow user or employee it
Between the communication of self-built forum type, enterprise administrator can be grouped with user or employee's communication, can not be communicated between user.
4. a kind of enterprise and user communication method based on mobile Internet as described in claim 1, it is characterised in that give
User provides message instant alerts function, there is provided short message interface, takes into account intelligent machine and function machine.
5. a kind of enterprise and user communication method based on mobile Internet as described in claim 1, it is characterised in that flat
Little Wei enterprises and retail shop are classified by its type of service on platform, form the group of enterprise and retail shop, be i.e. letter circle, difference letter circle
Interior enterprise establishes public visit platform, carries out increase user concern and cognition degree, product promotion, the activity of advertisement.
6. a kind of enterprise and user communication method based on mobile Internet as described in claim 1, it is characterised in that add
Preferential communication bag can be obtained with the preferential information using platform and communication service from operator by entering the trade company of little Wei enterprises of platform,
It is related to flow, telephone expenses, short-message fee, makes concessions to relevant user to improve customer service experience.
7. a kind of enterprise and user communication method based on mobile Internet as described in claim 1, it is characterised in that use
Family is more preferential or even free using communication cost caused by the client access platforms and letter circle thereon, enterprise, retail shop.
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| CN105321099A (en) * | 2015-10-13 | 2016-02-10 | 广西中烟工业有限责任公司 | Classification management system for cigarette-concerning users with multiple WeChat public accounts |
| CN105225133A (en) * | 2015-10-13 | 2016-01-06 | 广西中烟工业有限责任公司 | One how micro-letter account cigarette marketing operation management system |
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| CN106254510A (en) * | 2016-08-30 | 2016-12-21 | 孟玲 | The Internet financial resources integrates shared system |
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| CN107294842A (en) * | 2017-06-22 | 2017-10-24 | 壹家易（上海）网络科技有限公司 | Message service system, messenger service platform, message service method and medium |
| CN109064198B (en) * | 2018-08-23 | 2021-06-22 | 腾讯科技（深圳）有限公司 | Service management method, device, terminal equipment and medium |
| CN114039942B (en) * | 2021-10-12 | 2023-09-05 | 浪潮软件科技有限公司 | Tax enterprise management method and system based on instant messaging |
| CN114363836A (en) * | 2021-12-09 | 2022-04-15 | 四川未来智脑科技有限公司 | Information publishing method based on 5G message |
| CN114285813A (en) * | 2021-12-23 | 2022-04-05 | 号百信息服务有限公司 | Automatic induction cooperative notification system suitable for multiple clients |
| CN115190093B (en) * | 2022-08-07 | 2024-04-09 | 王桂英 | Method, device, computer equipment and storage medium for simplifying instant messaging operation |
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