CN104392367B - 用于选择和递送内容项的方法和系统 - Google Patents
用于选择和递送内容项的方法和系统 Download PDFInfo
- Publication number
- CN104392367B CN104392367B CN201410558766.1A CN201410558766A CN104392367B CN 104392367 B CN104392367 B CN 104392367B CN 201410558766 A CN201410558766 A CN 201410558766A CN 104392367 B CN104392367 B CN 104392367B
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- China
- Prior art keywords
- content item
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- qualified
- data storage
- price
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Engineering & Computer Science (AREA)
- General Business, Economics & Management (AREA)
- Physics & Mathematics (AREA)
- Marketing (AREA)
- General Physics & Mathematics (AREA)
- Economics (AREA)
- Theoretical Computer Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US4257608P | 2008-04-04 | 2008-04-04 | |
| US61/042,576 | 2008-04-04 | ||
| CN200980119156.9A CN102124483B (zh) | 2008-04-04 | 2009-04-03 | 用于选择和递送内容项的方法和系统 |
Related Parent Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200980119156.9A Division CN102124483B (zh) | 2008-04-04 | 2009-04-03 | 用于选择和递送内容项的方法和系统 |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN104392367A CN104392367A (zh) | 2015-03-04 |
| CN104392367B true CN104392367B (zh) | 2017-10-24 |
Family
ID=41134119
Family Applications (2)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410558766.1A Expired - Fee Related CN104392367B (zh) | 2008-04-04 | 2009-04-03 | 用于选择和递送内容项的方法和系统 |
| CN200980119156.9A Expired - Fee Related CN102124483B (zh) | 2008-04-04 | 2009-04-03 | 用于选择和递送内容项的方法和系统 |
Family Applications After (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200980119156.9A Expired - Fee Related CN102124483B (zh) | 2008-04-04 | 2009-04-03 | 用于选择和递送内容项的方法和系统 |
Country Status (7)
| Country | Link |
|---|---|
| US (1) | US8306857B2 (https=) |
| EP (1) | EP2260463A4 (https=) |
| JP (1) | JP5462242B2 (https=) |
| CN (2) | CN104392367B (https=) |
| AU (1) | AU2009251602B2 (https=) |
| CA (1) | CA2720315A1 (https=) |
| WO (1) | WO2009146137A1 (https=) |
Families Citing this family (23)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8060407B1 (en) | 2007-09-04 | 2011-11-15 | Sprint Communications Company L.P. | Method for providing personalized, targeted advertisements during playback of media |
| CN101599951A (zh) | 2008-06-06 | 2009-12-09 | 阿里巴巴集团控股有限公司 | 一种发布网站信息的方法、装置及系统 |
| US20100280889A1 (en) * | 2009-05-04 | 2010-11-04 | Yahoo! Inc., A Delaware Corporation | Inventory aggregation on an electronic exchange |
| US8990104B1 (en) * | 2009-10-27 | 2015-03-24 | Sprint Communications Company L.P. | Multimedia product placement marketplace |
| US20120072270A1 (en) * | 2010-09-21 | 2012-03-22 | Dan Waylonis | Ad Wallet |
| US9691055B2 (en) | 2010-12-17 | 2017-06-27 | Google Inc. | Digital wallet |
| US20110184873A1 (en) * | 2010-12-30 | 2011-07-28 | Ziprealty, Inc. | Methods and systems for transmitting location based agent alerts in a real estate application |
| JP4923160B1 (ja) * | 2011-08-31 | 2012-04-25 | 楽天株式会社 | 広告システム、広告システムの制御方法、広告制御装置、広告制御装置の制御方法、プログラム、及び情報記憶媒体 |
| US9165321B1 (en) | 2011-11-13 | 2015-10-20 | Google Inc. | Optimistic receipt flow |
| JP5114598B1 (ja) * | 2012-03-30 | 2013-01-09 | 楽天株式会社 | 広告システム、広告システムの制御方法、広告制御装置、広告制御装置の制御方法、プログラム、及び情報記憶媒体 |
| US10289661B2 (en) * | 2012-09-12 | 2019-05-14 | Flipboard, Inc. | Generating a cover for a section of a digital magazine |
| US9037592B2 (en) | 2012-09-12 | 2015-05-19 | Flipboard, Inc. | Generating an implied object graph based on user behavior |
| US10061760B2 (en) | 2012-09-12 | 2018-08-28 | Flipboard, Inc. | Adaptive layout of content in a digital magazine |
| US9712575B2 (en) | 2012-09-12 | 2017-07-18 | Flipboard, Inc. | Interactions for viewing content in a digital magazine |
| US11068925B2 (en) * | 2013-01-13 | 2021-07-20 | Adfin Solutions, Inc. | Real-time digital asset sampling apparatuses, methods and systems |
| US10678869B2 (en) * | 2013-05-31 | 2020-06-09 | Verizon Media Inc. | Systems and methods for selective distribution of online content |
| WO2015027442A1 (en) * | 2013-08-30 | 2015-03-05 | Google Inc. | Content selection with precision controls |
| US20150066653A1 (en) | 2013-09-04 | 2015-03-05 | Google Inc. | Structured informational link annotations |
| JP6392084B2 (ja) * | 2014-11-06 | 2018-09-19 | ネットエージェント株式会社 | リンク管理システム |
| JP6544916B2 (ja) * | 2014-12-09 | 2019-07-17 | ヤフー株式会社 | 広告配信管理装置、広告配信管理方法および広告配信管理プログラム |
| JP2016167271A (ja) * | 2016-03-15 | 2016-09-15 | ヤフー株式会社 | サービス提供装置、サービス提供方法及びサービス提供プログラム |
| US10089647B2 (en) | 2016-06-21 | 2018-10-02 | Sulvo, LLC | Systems and methods for online ad pricing |
| US11438675B1 (en) * | 2021-05-06 | 2022-09-06 | Penthera Partners, Inc. | Subsequent look media presentation on a playing device |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1723474A (zh) * | 2002-12-11 | 2006-01-18 | 皇家飞利浦电子股份有限公司 | 用于根据项目的推荐来预测对该项目感兴趣的个体的数目的方法和设备 |
| CN101061496A (zh) * | 2003-09-30 | 2007-10-24 | Google公司 | 对基于网络的广告进行自动定向 |
Family Cites Families (17)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8364541B2 (en) * | 1997-01-22 | 2013-01-29 | Beh Investments Llc | System and method for real-time bidding for internet advertising space |
| US6285987B1 (en) * | 1997-01-22 | 2001-09-04 | Engage, Inc. | Internet advertising system |
| US6324519B1 (en) | 1999-03-12 | 2001-11-27 | Expanse Networks, Inc. | Advertisement auction system |
| IL127889A0 (en) | 1998-12-31 | 1999-10-28 | Almondnet Ltd | A method for transacting an advertisement transfer |
| US7089195B2 (en) | 2001-04-30 | 2006-08-08 | Ari Rosenberg | System and method for the presentation of advertisements |
| AU2003284778A1 (en) * | 2002-12-14 | 2004-07-09 | Nhn Corporation | System and method for generating a search result list |
| US20050283464A1 (en) * | 2004-06-10 | 2005-12-22 | Allsup James F | Method and apparatus for selective internet advertisement |
| JP2005352930A (ja) * | 2004-06-14 | 2005-12-22 | Ichinen:Kk | 入札方法及び入札システム |
| KR100754855B1 (ko) | 2004-08-23 | 2007-09-04 | (주)이네스트커뮤니케이션 | 1차 인터넷 검색 키워드와 관련되는 2차 키워드에 의한타겟팅 광고방법과 그 광고시스템 |
| US20070027772A1 (en) * | 2005-07-28 | 2007-02-01 | Bridge Well Incorporated | Method and system for web page advertising, and method of running a web page advertising agency |
| US8326689B2 (en) * | 2005-09-16 | 2012-12-04 | Google Inc. | Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system |
| CN101375307A (zh) * | 2006-01-26 | 2009-02-25 | 康塔网络公司 | 用于操作因特网广告媒体市场的方法 |
| US20070198350A1 (en) * | 2006-01-31 | 2007-08-23 | O'kelley Charles Brian | Global constraints in open exchange platforms |
| US20070192194A1 (en) | 2006-02-16 | 2007-08-16 | O'donnell Michael | Metalevel electronic marketplace for advertising |
| US20080255977A1 (en) * | 2007-04-10 | 2008-10-16 | Utbk, Inc. | Systems and Methods to Facilitate Searches via Social Network |
| US20080262910A1 (en) * | 2007-04-20 | 2008-10-23 | Utbk, Inc. | Methods and Systems to Connect People via Virtual Reality for Real Time Communications |
| US20090299799A1 (en) * | 2008-05-30 | 2009-12-03 | Yahoo Inc. | Placement pricing in a networked advertising environment |
-
2009
- 2009-04-03 JP JP2011503224A patent/JP5462242B2/ja active Active
- 2009-04-03 CN CN201410558766.1A patent/CN104392367B/zh not_active Expired - Fee Related
- 2009-04-03 US US12/418,447 patent/US8306857B2/en active Active
- 2009-04-03 EP EP09755499A patent/EP2260463A4/en not_active Withdrawn
- 2009-04-03 CN CN200980119156.9A patent/CN102124483B/zh not_active Expired - Fee Related
- 2009-04-03 AU AU2009251602A patent/AU2009251602B2/en not_active Ceased
- 2009-04-03 WO PCT/US2009/039523 patent/WO2009146137A1/en not_active Ceased
- 2009-04-03 CA CA2720315A patent/CA2720315A1/en not_active Abandoned
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1723474A (zh) * | 2002-12-11 | 2006-01-18 | 皇家飞利浦电子股份有限公司 | 用于根据项目的推荐来预测对该项目感兴趣的个体的数目的方法和设备 |
| CN101061496A (zh) * | 2003-09-30 | 2007-10-24 | Google公司 | 对基于网络的广告进行自动定向 |
Also Published As
| Publication number | Publication date |
|---|---|
| US8306857B2 (en) | 2012-11-06 |
| CN104392367A (zh) | 2015-03-04 |
| CN102124483B (zh) | 2014-11-26 |
| EP2260463A4 (en) | 2013-01-23 |
| CN102124483A (zh) | 2011-07-13 |
| AU2009251602B2 (en) | 2015-12-03 |
| EP2260463A1 (en) | 2010-12-15 |
| JP2011516983A (ja) | 2011-05-26 |
| CA2720315A1 (en) | 2009-12-03 |
| WO2009146137A1 (en) | 2009-12-03 |
| AU2009251602A1 (en) | 2009-12-03 |
| JP5462242B2 (ja) | 2014-04-02 |
| US20090254437A1 (en) | 2009-10-08 |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CP01 | Change in the name or title of a patent holder | ||
| CP01 | Change in the name or title of a patent holder |
Address after: California, USA Patentee after: Google Inc. Address before: California, USA Patentee before: Google Inc. |
|
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20171024 |