CN104392367B - 用于选择和递送内容项的方法和系统 - Google Patents

用于选择和递送内容项的方法和系统 Download PDF

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Publication number
CN104392367B
CN104392367B CN201410558766.1A CN201410558766A CN104392367B CN 104392367 B CN104392367 B CN 104392367B CN 201410558766 A CN201410558766 A CN 201410558766A CN 104392367 B CN104392367 B CN 104392367B
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primary
qualified
data storage
price
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CN104392367A (zh
Inventor
励悦明
安德鲁·格雷恩
李劲
斯科特·斯本瑟
得利坦·萨尔约蒂
里戈·迪隆
施晟
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN201410558766.1A 2008-04-04 2009-04-03 用于选择和递送内容项的方法和系统 Expired - Fee Related CN104392367B (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US4257608P 2008-04-04 2008-04-04
US61/042,576 2008-04-04
CN200980119156.9A CN102124483B (zh) 2008-04-04 2009-04-03 用于选择和递送内容项的方法和系统

Related Parent Applications (1)

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CN200980119156.9A Division CN102124483B (zh) 2008-04-04 2009-04-03 用于选择和递送内容项的方法和系统

Publications (2)

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CN104392367A CN104392367A (zh) 2015-03-04
CN104392367B true CN104392367B (zh) 2017-10-24

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CN201410558766.1A Expired - Fee Related CN104392367B (zh) 2008-04-04 2009-04-03 用于选择和递送内容项的方法和系统
CN200980119156.9A Expired - Fee Related CN102124483B (zh) 2008-04-04 2009-04-03 用于选择和递送内容项的方法和系统

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Country Link
US (1) US8306857B2 (https=)
EP (1) EP2260463A4 (https=)
JP (1) JP5462242B2 (https=)
CN (2) CN104392367B (https=)
AU (1) AU2009251602B2 (https=)
CA (1) CA2720315A1 (https=)
WO (1) WO2009146137A1 (https=)

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US20110184873A1 (en) * 2010-12-30 2011-07-28 Ziprealty, Inc. Methods and systems for transmitting location based agent alerts in a real estate application
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US9165321B1 (en) 2011-11-13 2015-10-20 Google Inc. Optimistic receipt flow
JP5114598B1 (ja) * 2012-03-30 2013-01-09 楽天株式会社 広告システム、広告システムの制御方法、広告制御装置、広告制御装置の制御方法、プログラム、及び情報記憶媒体
US10289661B2 (en) * 2012-09-12 2019-05-14 Flipboard, Inc. Generating a cover for a section of a digital magazine
US9037592B2 (en) 2012-09-12 2015-05-19 Flipboard, Inc. Generating an implied object graph based on user behavior
US10061760B2 (en) 2012-09-12 2018-08-28 Flipboard, Inc. Adaptive layout of content in a digital magazine
US9712575B2 (en) 2012-09-12 2017-07-18 Flipboard, Inc. Interactions for viewing content in a digital magazine
US11068925B2 (en) * 2013-01-13 2021-07-20 Adfin Solutions, Inc. Real-time digital asset sampling apparatuses, methods and systems
US10678869B2 (en) * 2013-05-31 2020-06-09 Verizon Media Inc. Systems and methods for selective distribution of online content
WO2015027442A1 (en) * 2013-08-30 2015-03-05 Google Inc. Content selection with precision controls
US20150066653A1 (en) 2013-09-04 2015-03-05 Google Inc. Structured informational link annotations
JP6392084B2 (ja) * 2014-11-06 2018-09-19 ネットエージェント株式会社 リンク管理システム
JP6544916B2 (ja) * 2014-12-09 2019-07-17 ヤフー株式会社 広告配信管理装置、広告配信管理方法および広告配信管理プログラム
JP2016167271A (ja) * 2016-03-15 2016-09-15 ヤフー株式会社 サービス提供装置、サービス提供方法及びサービス提供プログラム
US10089647B2 (en) 2016-06-21 2018-10-02 Sulvo, LLC Systems and methods for online ad pricing
US11438675B1 (en) * 2021-05-06 2022-09-06 Penthera Partners, Inc. Subsequent look media presentation on a playing device

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CN1723474A (zh) * 2002-12-11 2006-01-18 皇家飞利浦电子股份有限公司 用于根据项目的推荐来预测对该项目感兴趣的个体的数目的方法和设备
CN101061496A (zh) * 2003-09-30 2007-10-24 Google公司 对基于网络的广告进行自动定向

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CN101061496A (zh) * 2003-09-30 2007-10-24 Google公司 对基于网络的广告进行自动定向

Also Published As

Publication number Publication date
US8306857B2 (en) 2012-11-06
CN104392367A (zh) 2015-03-04
CN102124483B (zh) 2014-11-26
EP2260463A4 (en) 2013-01-23
CN102124483A (zh) 2011-07-13
AU2009251602B2 (en) 2015-12-03
EP2260463A1 (en) 2010-12-15
JP2011516983A (ja) 2011-05-26
CA2720315A1 (en) 2009-12-03
WO2009146137A1 (en) 2009-12-03
AU2009251602A1 (en) 2009-12-03
JP5462242B2 (ja) 2014-04-02
US20090254437A1 (en) 2009-10-08

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Address after: California, USA

Patentee after: Google Inc.

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Patentee before: Google Inc.

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Granted publication date: 20171024